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Tag: Campaign

  • Finolex Cables unveils a new marketing campaign

    Finolex Cables unveils a new marketing campaign

    Mumbai: Finolex Cables Limited has announced Kartik Aaryan and Kiara Advani as its brand ambassadors along with a brand refresh and the launch of a 360-degree campaign.

    The new campaign is called ‘No Stress. Finolex’ will showcase the brand’s diverse product range of ceiling fans, LED lights along with electric cables and wires in three TVCs featuring the two actors.

    “Driven by a set of timeless values and a contemporary vision, Finolex Cables has always provided quality products to its customers, which we will continue to do with our refreshed brand mantra of ‘Xceeds Xpectations’,” said Finolex Cables executive chairman Deepak Chhabria. “Our growth in the FMEG segment is a testimony of our unparalleled understanding of the discerning needs of the customer. With a diverse product portfolio range and a robust distribution network, we aim to carry forward our cables and wires legacy and become the number one destination for all FMEG products in the country.”

    “There is a rising awareness among the new age consumers about safe, smart and stress-free home solutions,” said Finolex Cables president sales and marketing Amit Mathur. “Our dedication and passion in making our customer’s life Stress Free has resulted in designing our products to be feasible and dependable. The new campaign reiterates this purpose and our promise to go beyond customer expectations by providing them with reliable and innovative electrical solutions. We are delighted to have Kartik Aaryan and Kiara Advani, two of the most promising and talented young actors of the film industry, to be the face of the brand and help further strengthen the brand’s connect with its customers.”

    “I am pleased to be associated with Finolex Cables, a brand that has quality products, diversified product portfolio and a strong market presence,” said Kartik Aaryan. “The new campaign being relatable and refreshing, resonates with my personality and is in sync with today’s youthful mindset.”

    “I am glad to represent a brand with such a positive and deep-rooted Indian legacy,” said Kiara Advani. “While there is constant innovation and new designs, the quality is never compromised and I’m elated to be part of something that represents such consistency.”

    The ‘No Stress. Finolex’ campaign will roll out in the second week of May and will reach the audience through traditional and new age mediums including the brands digital channels. The 360-degree campaign will showcase multiple aspects of the brands positioning and product portfolio and will have renditions on television, radio, digital, BTL and OOH platforms.

  • Sony Sports Network launches ‘Non-Stop cricket’ campaign

    Sony Sports Network launches ‘Non-Stop cricket’ campaign

    Mumbai: Sony Sports Network has launched its new campaign for cricket that provides the chance to celebrate India’s favourite game in 2022. The sports network launched the first of three films this week, which is a part of their campaign titled ‘Non-Stop cricket on Sony Sports Network’ on its sports channels and social media platforms.

    For the first time, audiences will get to see one of India’s finest cricketers, Smriti Mandhana and Bollywood’s most talked-about actor, Pankaj Tripathi, come together to promote the non-stop cricketing action on the sports network. The campaign also emphasises the cricket roster on the network with the apt tagline ‘Ab cricket fans ke pass hai celebration ka big reason, kyunki sony pe dikhega cricket ka full seasons.’

    The campaign stands out from other conventional cricket campaigns as the first-time viewers will see one of India’s biggest women cricketers helming the campaign for all formats of men’s and women’s cricket.  

    Sony Pictures Networks India, chief revenue officer, distribution and head-sports business, Rajesh Kaul said, “We have taken a clutter-breaking approach and used a leading woman cricketer to promote men’s cricket in a first of its kind campaign. Smriti Mandhana, the opening batter for Team India was a perfect choice to front our campaign, ‘Non-Stop cricket on Sony Sports Network’ and the film showcase and cement our position as the best destination for year-round quality cricketing action. With over 1800 hours of Live cricket, our fans will get to watch exciting matches that include India Men’s and Women’s cricket series, International T20i leagues and more.”

    Bollywood actor Pankaj Tripathi said, “I am delighted to be a part of such an inclusive campaign by Sony Sports Network where Bollywood meets cricket in an innovative manner. The campaign takes a clutter-breaking route with Smriti Mandhana, one of India’s top cricketers, promoting men’s cricket among others from the non-stop cricket roster on their network.”

    India Women’s Cricket Team member Smriti Mandhana added, “I am excited to be a part of the ‘Non-Stop cricket on Sony Sports Network’ campaign. The messaging is not only innovative but also progressive. It is a great association, and I am looking forward to the cricketing season on Sony Sports Network.”

  • 22feet Tribal Worldwide wins digital mandate for Porter

    22feet Tribal Worldwide wins digital mandate for Porter

    22feet Tribal Worldwide has won the digital mandate for India’s largest marketplace for intracity logistics, Porter. The mandate was awarded following a multi-agency pitch. 

    The primary focus of this partnership is to focus on brand awareness and community building. 22feet Tribal Worldwide will help Porter define a proposition and develop campaigns that will move the needle on awareness and consideration as the company continues to grow and scale.

    Currently operational in 15 cities across India, Porter is set to expand its presence to 35-40 cities by March 2023. With 22feet Tribal Worldwide as its digital partner, the brand hopes to tap into every logistics conversation and deliver on the promise of service and reliability.

    Porter AVP growth and marketing Mohit Rathi said, “Porter is built on the promise of quality, accessibility and affordability of the service. We plan to carry these values into our next phase of growth. We are excited to bring in 22feet Tribal Worldwide to lead our digital communication as we continue to transform the logistics space.”

    22feet Tribal Worldwide EVP and national head of business Ken Sekhar commented, “Porter has been on an incredible journey of growth since its inception. It has revolutionised the logistics category in the country and helped several small businesses thrive in the new normal. The brand has bigger ambitions now as it looks to cement its top spot in the market, and we are excited to partner with them in this mission. I’m sure we will create a beautiful story together.”

  • McDowell’s No. 1 launches #No1YaariCheers campaign to unite IPL fans

    McDowell’s No. 1 launches #No1YaariCheers campaign to unite IPL fans

    Mumbai: McDowell’s No. 1 has launched a cheerful campaign #No1YaariCheers that intends to unite IPL fans and create delightful Yaari moments. It will add a fun and energetic twist to the regular cricket viewing experience.

    The campaign conceptualized by DDB Mudra, features IPL players such as Virat Kohli from Royal Challengers Bangalore, Yuzvendra Chahal from Rajasthan Royals, Kieron Pollard from Mumbai Indians and many more, to bring alive the stadium action on the screen.

    Speaking about this association Diageo India’s executive vice president and portfolio head, marketing Ruchira Jaitly, said, “Cricket is a sporting extravaganza that brings the entire country together with inspiring sporting action that’s a feast for Indians across the length and breadth of the country. So naturally, we are delighted to be associated with these 6 iconic teams.”

    “Moreover, this cricket season is the perfect platform to bring alive the special moments when yaars connect and make magic happen, whether while playing or while watching this tournament. To further add to the fun and entertainment, we are excited to give fans a chance to cheer for their teams with inspiring and playful language like never before. McDowell’s No.1 Soda is proud to share the spirit of Yaari with these amazing teams and build a meaningful new partnership,” he added

    Commenting on the campaign, DDB Mudra’s executive creative director- west Neeraj Kanitkar said, “No.1 Yaari, six of the biggest IPL teams and 18 superstars deserve a grand platform. #No1YaariCheers is just that. A new language of Yaari that fuses what yaars do – from showing support to inspiring to teasing to provoking to badgering and everything in between – support, inspire, tease, provoke, badger – with the language of cricket. With the cricketers not having so much activity but simply expressing their Yaari for each other, they brought their style to the cheering/chanting. Making for entertaining shoots and an exuberant bunch of films.”

    DDB Mudra executive vice president and business partner Sujay Ghosh added, “Chants (Cheers) connect people and help form stronger bonds with their group of friends and fans. We took this insight and developed a campaign which can play a role in culture during this cricket season. McDowell’s No. 1 has always stood for bonds of friendship. And cheers have always brought fans together and made their fandoms epic, we mounted our idea based on these two inputs and created a new language for fans and friends to enhance the engagement and celebration for this cricket season across languages and regions.”

    The campaign is currently live across digital platforms such as Disney+Hotstar, YouTube, mCanvas, Facebook and Twitter.

  • Mastercard launches campaign with CRED to make high-value transactions

    Mastercard launches campaign with CRED to make high-value transactions

    Mumbai: Mastercard and CRED on Monday launched a campaign that will enable Mastercard credit cardholders to make simple, secure tuition and rent payments for housing expenses using the CRED app.

    Cardholders will enjoy the convenience of making high-value transactions such as rent payments or paying maintenance and school fees for any type of education, from primary school to university, from any mobile device while benefiting from additional liquidity and enjoying exclusive cashback and credit card rewards.

    “By rewarding transactions and providing a seamless experience, we can enable more CRED members to use their cards for large value recurring transactions. Partnerships with ecosystem stakeholders like Mastercard encourage members to pay their monthly rent and education fee payments on their credit cards, enabling them to gain more credit card points and unlock greater liquidity. At CRED we are creating a system that strives to reward high trust and creditworthy individuals of India, inspiring others to be like them,” said Cred’s representative Akshay Aedula.

    Mastercard’s Vice President- Digital Partnerships, South Asia, Aditya Murthy said, “Mastercard technology offers simplicity and safety to cardholders with every transaction. This partnership with CRED opens convenient, new payment possibilities on credit card spend for millions of mobile-first users and facilitates greater choice for Mastercard cardholders.”

    “Enabling high value, recurring transactions such as tuition and rent to be paid on credit cards will make strides in accelerating India’s transition to a less cash economy. Through Mastercard’s longstanding relationship with CRED, cardholders will enjoy more secure, seamless checkout experiences,” he added.

  • Cadbury 5 Star launches digital campaign, chooses the third umpire as its brand ambassador

    Cadbury 5 Star launches digital campaign, chooses the third umpire as its brand ambassador

    Mumbai: The iconic brand from Mondelez India, Cadbury 5 star has signed up the third umpire as its brand ambassador and has launched its latest campaign for IPL season.

    By crowning third umpires the #DoNothingLegend of cricket, the campaign celebrates these true icons – the ones who make the least moves, but the most impactful ones.

    The brand also launched its digital campaign where the brand installed a 12 ft holographic statue of the well-known umpire, CK Nandan at the Marine Drive, which was met with a lot of curiosity from the crowd gathered at the spot. Open to visitors on 2nd and 3rd May, the statue displayed the significance of the campaign idea on a plaque with the objective of creating a unique experience and engagement touch point for people who can pay their tribute to the legend as well.

    Additionally, the brand has also unveiled a digital film supported through a 360-degree marketing plan spread across platforms such as YouTube, Facebook and Hotstar.

    Speaking about the campaign Mondelez India vice president Anil Viswanathan said, “Today IPL has become synonymous to cricket and with #DoNothingLegend, our aim is to shine a spotlight on the real legends, the game changers, who make historic decisions in these matches – the third umpire. They hold the power to make or break a match, whilst silently seated in a room, giving people the feeling that they are doing nothing at all. Cadbury 5 Star has always applauded the unimaginable results of doing nothing, and this campaign is no exception. This one-of-a-kind activation coupled with 360-degree efforts reiterates Cadbury 5 Star’s brand persona of being witty. The campaign speaks in a language that best resonates with the youth, who remain major followers of the sport.”

    ‘’IPL is core to our target audience, however landing our message of ‘Do Nothing’ on such a high octane event was close to impossible. This is a great example of finding the right targeting moment and working with partners to leverage it. Be it people watching the match online, people reading about the match, people discussing the match, or people watching the match with their friends. Every touchpoint will be celebrating the Third Umpire moments with 5-Star,” said West Wavemaker India chief client officer head Shekhar Banerjee.

    Ogilvy India’s chief creative officer Sukesh Nayak added, “This IPL we aimed to establish a connection with the Youth by further strengthening the “Do Nothing” proposition by celebrating and turning the third umpire into an iconic symbol that says, “Doing nothing is everything” and that’s how we became the first brand to make the Third Umpire a brand ambassador.”

  • GoaFest 2022: Mindshare and BCCL bag the Media and Publisher Abbys awards

    GoaFest 2022: Mindshare and BCCL bag the Media and Publisher Abbys awards

    Mumbai: Mindshare and Bennett Coleman and Company Limited (BCCL) bagged Media and Publisher Abby awards at Abby 2022 held at Grand Hyatt, Goa on Thursday.

    Mindshare was honoured with the ‘agency of the year award’ and BCCL won the ‘publisher of the year award’  on day one of the fifteenth edition of the Goafest.

    Meanwhile, Lodestar UM took home the Grand Prix for their campaign for Mumbai Police – ‘The Punishing Signal’.

    Goafest 2022 is held after a two years gap due to the Covid pandemic. This year, a total of 1014 entries for the Media Abby from 54 different agencies were accepted. Out of these, 356 entries from 25 agencies made it to the shortlists.

    A total of 15 Publisher ABBYs and 87 Media ABBYs were awarded on day one of the adfest. For Publisher ABBYs, five Gold, three Silver and seven Bronze were awarded. Four entries were given a Certificate of Merit. For Media ABBYs, 21 Gold, 28 Silver, and 37 Bronze were awarded.

    This year, for the first time, The Advertising Club collaborated with The One Show, taking the ABBY Awards to global standards of recognition.

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    Media agency Mindshare collected eight gold medals and bagged the top honour, while BCCL won the gold for its best marketing of a printed newspaper/edition of its brand ‘The Times of India’ and its campaign titled ‘The Trust of India.’

    Cheil India won the gold for best use of native or branded content for client brand marketing by a publisher for its campaign ‘#UncoverTheEpic : Samsung x Nat Geo Traveller’ for Samsung.

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    FCB Group India picked two golds for best launch marketing of a new title of newspaper/magazine/digital publication and best promotion of a CSR/ cause-related marketing initiative in traditional or online space- both for Times of India (TOI) and the Times Out & Proud Classifieds campaign.

    In a first, this year The Advertising Club collaborated with The One Show, taking the ABBY Awards to global standards of recognition. The event also saw participation from internationally acclaimed jury chairs.

    “2022 is a landmark year because of the collaboration of the ABBY Awards with The One Show, and this is a game-changing proposition,” said The Advertising Club president Partha Sinha, discussing the ABBY Awards at Goafest 2022. “It gives a platform to a plethora of agencies, enabling it to become more global. We owe it to the industry to bring something of global standing especially when we are one large world.”

    “A staggering number of participants has been witnessed, surpassing all previous records,” said Abby Awards Governing Council 2022 chairman & VP of The Ad Club Rana Barua said about the ABBYs Awards. “In addition to agencies that have participated since our inception, we have also seen those returning every year. Overall, the numbers are higher this month since we had to package everything together in one month. This year and henceforth, Goafest will be considerably bigger and more extravagant,” added Barua.

  • Epic Games, WPP partner to accelerate innovation for clients in the metaverse

    Epic Games, WPP partner to accelerate innovation for clients in the metaverse

    MUMBAI: WPP and Fortnite developer Epic Games on Thursday announced a new partnership to deliver a new era of digital experiences for brands in the metaverse, according to a press statement.

    The partnership will include a new training program to upskill thousands of WPP creatives and technologists on how to create custom brand experiences in Fortnite, and how to use Unreal Engine for real-time 3D creation and virtual production. “This new metaverse curriculum will consist of three separate tracks for executives, creative practitioners, and media experts and strategists,” said the statement.  

    “Early to invest in the tools and talent needed to succeed in the metaverse, WPP believes that brands and creators have a tremendous opportunity to meet the need for connection and unlock unlimited creative potential within interactive virtual spaces. For brands embarking on this journey, success in the metaverse is dependent not only on creative excellence but deep production capabilities, sound strategies for amplifying digital experiences and expert knowledge of a complex online safety and privacy landscape,” it said.

    As a part of this partnership, WPP teams will work closely with experts at Epic to learn how to build next-generation interactive experiences leveraging Unreal Engine, an advanced real-time 3D creation tool used across a range of industries including games, film, architecture, fashion, automotive, music and live events.

    WPP teams will be able to take advantage of training and tools to create new experiences in Fortnite, where creators can build imaginative worlds for brands inside of one of the most globally popular online games.

    Earlier, WPP has collaborated with SuperAwesome, an Epic Games company, to produce innovative work such as the immersive Island built for Adidas in Fortnite for its Ozweego sneaker line.

    WPP will also work with SuperAwesome to deepen its understanding of online safety and privacy to help its campaigns engage younger audiences safely.

    WPP executive VP strategic partnerships Nilufar Fowler said, “We think of WPP as the creative transformation company, one that embraces new environments like the metaverse and sees the potential for clients. Epic’s technology is world-class, and we are delighted to partner with it to raise the bar for social experiences in virtual worlds on behalf of our clients.”

    Epic Games VP Metaverse development Matthew Henick said, “The collaboration between Epic, WPP, its clients and the creator community will accelerate the building of diverse social entertainment experiences that players across the world will love. This partnership with WPP bolsters our mission to educate more trailblazing brands and creators on how Epic’s tools across Fortnite, Unreal Engine, and 3D marketplaces like ArtStation and Sketchfab can be used to bring their metaverse visions to life.”

    This partnership follows WPP’s recent announcement of The Metaverse Foundry, a new global metaverse offering through Hogarth, its specialist creative content production company.

  • ABP Group completes 100 years in Indian media, launches campaign

    ABP Group completes 100 years in Indian media, launches campaign

    Mumbai: The ABP Group has launched a campaign celebrating its 100-year journey in the Indian media space on Thursday. The network unveiled its centenary logo designed by renowned creative director and writer Agnello Dias and as well as a film. “Both the logo and the film are a reiteration of the foundational ideas of ABP, its core beliefs that have stood the test of time for a century now,” said the statement.

    “ABP Group’s centenary logo represented by the question mark emanates from the fact that curiosity makes everything in life interesting,” said ABP network pvt ltd’s ceo Dhruba Mukherjee.

    “While many forces illuminate ABP’s influence, an unflinching sense of curiosity permeates all the rest. As a result, more than being the sixth sense, this is probably the first for us – an inquisitive gene that drives the primal human need to know more. We believe this iconic logo will best represent our brand identity across media, across different decades, and geographies. With that trust, we chose our centenary year for this excellent occasion to express and capture it once and for all,” he added.

    ABP Network’s ceo Avinash Pandey said, “100 years of curiosity is what built the ABP Group and through the course of that century we have always aspired to help shape thinking through insightful and credible content.”

    “Since inception the name ABP has stood for content that is relevant and unbiased. As we step into the 2nd century of our existence, we look forward to keeping our legacy alive and are committed to work tirelessly to strengthen an informed and open society. Through the Centennial Celebration Campaign, the ABP Group intends to resonate these core objectives with our readers, viewers, stakeholders, and every Indian of today and tomorrow,” he added.

    Agnello Dias said, “Visualizing the journey of the brand ABP Group, we made a film that is a cinematic parable told through the eyes of a little one whose drive sets off the search for a certain geographical destination.”

    “We intended for it to have that surreal yet uncooked emotion that is both innocent and ethereal. The whole campaign around the brand logo captures the most succinct depiction of what the brand stands for as the human face of all questions,” Dias added.

  • Mother’s Day: Mylo’s campaign celebrates role of ‘Mom CEOs’

    Mother’s Day: Mylo’s campaign celebrates role of ‘Mom CEOs’

    Mumbai: Mylo’s has launched its new digital campaign recently to celebrate mother’s role as ceo– chief everything officer.

    Every mom is a CEO, in charge of leading her family and responsible for its efficient functioning that requires juggling multiple functions.

    Motherhood is often portrayed as one joyous ride but in reality, it is a myriad of emotions – lots of joy indeed but also a fair bit of exhaustion, sleep deprivation and a lack of recognition for the efforts it takes in raising a child.

    Through this film, Mylo highlights that motherhood is a full-time job that deserves to be recognized and appreciated. By showing a conversation between a couple who have recently become parents, the campaign addresses the ill-informed opinions about a mother’s role and celebrates her efforts and dedication in helping raise a happy family.

    The film concludes with Mylo reiterating- ‘Iss Mother’s Day, Mylo sabhi Mom CEOs ka dil se aadar karta hai.’

    Mylo’s head-content & community shaveta gupta said, “In the humdrum of life, it’s easy to overlook or take for granted the central role Moms play in every household. Moms are the wheels and the glue that keep a family on track and together. Moms do everything for everyone every day and deserve the CEO title before anyone. They are the real CEOs in life! Mylo invites everyone to both acknowledge and celebrate the role of the mom as the Chief Everything Officer this Mother’s Day.”

    BTDT Media’s founder Arjun Kapadia said, “As I think about it, my company’s name fits perfectly with the concept we have implemented; mothers have ‘Been There, Done That’. I’ve grown up seeing my mother be the CEO of our household and now my wife, so women have already played an important role in my life. I’m honoured to have been a part of such a fantastic project that recognises the importance of mothers and the roles they play in our lives.”