ITV

Tag: Campaign

  • TenderCuts rolls out father’s day campaign #madebydad

    TenderCuts rolls out father’s day campaign #madebydad

    Mumbai: Omnichannel meat and seafood D2C brand TenderCuts has rolled out a campaign for father’s day with cricketer Dinesh Karthik and chef Sanjay Thumma. The campaign was conceptualized in-house, and no agency was involved. It evokes a sense of nostalgia while cherishing the contributions of a father.

    As a part of the campaign, TenderCuts engaged with its customers on all social media platforms, encouraging them to share their unforgettable personal memories with their father. The best three videos will be awarded with a mini cricket bat autographed by Dinesh Karthik.

    The brand has released a video that revolves around Cricketer Dinesh Karthik sharing a short story about his experience on father’s day every year. He shares that every year on father’s day, his father would prepare mutton biryani for the family. This year, he plans to emulate his father by preparing a delicious mutton biryani himself. The video continues with Dinesh Karthik mentioning that he ordered fresh mutton from TenderCuts that is antibiotic free with the FSSAI and other safety certifications in place, which was also freshly cut only after the order is placed.

    https://www.youtube.com/shorts/OGrcsjFIeC0

    https://www.youtube.com/shorts/WnmSB8FuBto

    It continues with him reminiscing about how much he enjoyed his father’s mutton biryani and how his father wished the local markets were cleaner. The commercial ends with a scene of Dinesh Karthik enjoying a meal of biryani with his father.

    TenderCuts chief marketing officer Aruna Jathar said, “Fathers have always been characterized as sacrificing but are never acknowledged. This year, we wanted to showcase the caring aspect of a ‘father’ in his role to provide only the best for his family. This story comes alive with a real-life experience of our very own Dinesh Karthik. TenderCuts celebrates every father this Father’s Day through this story.”

  • Samsung launches innovative out-of-home campaign for WindFree AC Technology

    Samsung launches innovative out-of-home campaign for WindFree AC Technology

    Mumbai: Samsung has launched an innovative out-of-home campaign for its brand-new Split ACs with WindFree technology. The campaign is executed by Cheil India in association with Platinum Outdoor, a unit of Madison World.

    Following a two-year pandemic-mandated lockdown, the objective of the campaign is to capitalize on bringing out the best through OOH innovation and a huge revival of outdoor commute by placing large hoardings and branding at high traffic areas.  

    The campaign covers four cities across India, including Jaipur, Pune, Ahmedabad, and Kolkata. Samsung’s bright and eye-catching billboards have been placed in prominent, high traffic locations in each city, targeting high footfall locations and commuter areas.

    To creatively impact consumers, a large scale backlit cut out of AC was executed with a magnifying lens that magnifies the micro holes in the AC. The magnifying lens and AC were both backlit. ‘Samsung WindFree powerful gentle cooling’ was highlighted with acrylic letters. With the use of blue ice as a backdrop in the creatives, the campaign intended to depict a cool environment because of the ACs.   

    Samsung’s extensive one month campaign includes bright, LED-lit creatives visible on highways. With this clever, creative and striking outdoor campaign for Samsung, the brand has positioned itself to become a hot topic of conversation by discussing the importance of micro holes for clean and cool air in our homes.

    Speaking about the campaign, Samsung AC business product marketing head Ankur Kapoor said “Our latest range of premium WindFree™ air conditioners addresses consumers’ evolved home cooling needs and works efficiently by dispersing cool air through 23,000 micro holes. The new line-up is designed to give highest level of comfort by creating a still air environment, along with powerful cooling. We used innovative out of home hoardings to create awareness in key markets and it enabled us to connect with the right target audience for this product range.”

    Cheil India head- OOH business Durba Mandal said, “At Cheil India, we believe in creating both value and impact for Samsung with our focused planning approach. The brief from Samsung for its brand-new Split ACs with WindFree technology was very precise, i.e. to use the OOH format innovatively and highlight the technology feature of the newly launched range and I am glad we carried out the campaign flawlessly.”

    Platinum Outdoor and MRP CEO Dipankar Sanyal said, “We have been collaborating with Cheil for Samsung for over a decade now. It has always been our endeavor to create great work for our clients both on creative and planning using our Madison proprietary tools for sharper targeting. We are extremely happy to see our idea of bringing alive the various aspects of Samsung’s split AC with wind free technology on strategically located billboards.”

  • Apollo Tyres mandates Mirum, a WPP agency, to create & release the latest campaign

    Apollo Tyres mandates Mirum, a WPP agency, to create & release the latest campaign

    Mumbai: Apollo Tyres has launched an awareness campaign  #RacingHeartsSince1909 for  Vredestein in India. The campaign, which is created and launched by Mirum, a WPP agency,  is all set to get the hearts racing! 

    The awareness campaign is being taken live on social media, OOH, print magazines, in addition to BTL activations in prominent cities across the country.

    The campaign targets the auto enthusiasts. It aims to raise awareness of the superior performance and rich legacy of the Vredestein brand.

    The company also focuses at bringing out the outstanding qualities that differentiates Vredestein from other tyre brands — a longstanding legacy of delivering tyres with premium styling and ultra-high performance. And, these are the two most important factors considered by owners of luxury cars and superbikes, the segments catered to by Vredestein.

    The campaign brings forward the brand’s ideology of tyres not just being another shoe of one’s vehicle, but a product which makes driving fun, fast and exhilarating. And this is a feeling that brand Vredestein has been delivering successfully for over a century, especially in Europe, with many of its tyres getting high ratings from automotive magazines in their tyre tests, much ahead of the competition.

    Commenting on the awareness campaign, Apollo Tyres Middle East and Africa & Asia Pacific president Satish Sharma said, “Vredestein is synonymous with premium styling and ultra-high performance tyres. We are looking at promoting these qualities of the brand, along with its heritage and legacy, which is winning hearts of the consumers, through this campaign, which is being rolled out across mediums.”

    Mirum North India director Arvind Nair added “Our attempt with racing hearts was to bring forth the love for driving combined with the heritage of the brand. For a brand like Vredestein, we focused on the emotion and the legacy of performance that sets it apart for over a century.”

  • Policybazaar announces new tagline ‘Har Family Hogi Insured’ to strengthen its brand

    Policybazaar announces new tagline ‘Har Family Hogi Insured’ to strengthen its brand

    Mumbai: Online insurance marketplace Policybazaar has announced its new tagline – Har Family Hogi Insured to underscore the brand’s vision of a healthy and well-protected India.

    The tagline reinforces the company’s mission to help the Indian middle-class deal with the 3D’s death, disease and disability. The campaign is inspired by Insurance Regulatory and Development Authority (IRDAI) chairperson Shri Debashish Panda’s vision of providing insurance to each family by 2047.

    To further expand and deepen insurance penetration in India, Policybazaar has strengthened its physical presence with over 500 dedicated field agents, 35 newly-opened retail outlets and 6 new major centres apart from its existing Gurgaon and Mumbai operations.

    To cater to different regions and engage with customers, especially in Tier two and tier three cities, the brand provides native language support in 11 languages to guide them throughout the policy lifecycle.

    “With our commitment to putting customers at the centre of our services, we have been able to successfully enhance the level of insurance awareness for our existing consumers,” said Policybazaar.com co-founder and group CEO Yashish Dahiya. “We want to take the insurance distribution and access to every nook and corner of the country. This refreshed brand commitment focuses on tier 2 & 3 cities for advancing a higher level of awareness regarding insurance protection. The new tagline launch emphasizes our aim to democratise insurance in India where each member of the household is insured.”

    Even after witnessing an increased adoption after the pandemic, insurance penetration in India still remains low as compared to countries like the USA and China. At present, only 20 per cent of India’s 60 million families, i.e., people with more than $6000 per year income have adequate insurance coverage.

    “Our focus has always been on improving India’s insurance penetration and casting a wider financial safety net for each family in the country,” said Policybazaar.com CEO Sarbvir Singh. “Our new tagline to Har Family Hogi Insured strongly re-emphasizes the brand’s core values and focus. Customers in smaller towns and cities are now increasingly gravitating towards adequate insurance coverage. We are also seeing a steady shift in the business mix with 59 per cent of our insurance business coming from non-tier 1 cities, up from 28 percent in FY17.”

    Policybazaar is a leading digital insurance marketplace with a 93.4 per cent market share among all online insurance distributors, its 48 million customer base and over 126 million platform visitors.

  • Stationery brand Youva gears up to welcome students back to school, launches new campaign

    Stationery brand Youva gears up to welcome students back to school, launches new campaign

    Mumbai: Youva, the leading stationery brand from the house of ‘Navneet Education’, is geared up to welcome the students with a newly designed brand new stationery range supported by a Back to School campaign.

    Launching the campaign, Youva’s Chief Strategy Officer and spokesperson Abhijit Sanyal said, “With students coming back to school, we thought about celebrating this event by launching a brand new campaign, “Happy hoke chale school hum”. We have created an exciting film with our digital agency ‘ants digital’ that expresses the joy of children returning to school. The all-new product range and the new BTS campaign will help students to re-connect with classrooms and return to normalcy. There are challenges that we are facing as far as paper cost goes and we have taken every effort to minimize passing on the burden to our customers. But witnessing this sight of kids going back to school has created a huge sense of excitement for all of us.”

    Commenting on the launch of the brand film, Ants Digital CEO Sanjay Arora said, “this is one of our best films that has come alive. The whole film is a narrative of all mothers who are seeing the journey of their children in these last two years and the new excitement that is experienced by kids while preparing to go back to school. We had great fun creating this film and we are sure all the kids and their parents will love this.”

    The lockdowns and restrictions have hampered the children’s learning process and academic life for the past two years. Several important activities like physically coming to the classroom, interacting with the teacher, exercising and playing at the playground with fellow students were not experienced by them during this period.

    As a student brand, Youva has revamped its stationery range like Notebooks, Drawing books, Paint brushes, Crayons, Poster colours, Practical books, Geometry boxes and various such products with new designs and vibrant looks to welcome the children back to school.

    Stationery is most shared when students are together (apart from the lunch boxes though) and they do the most unimaginable things with it. More importantly stationery creates bonding between students when at school. The new Youva campaign is an apt metaphor for this insight.

  • Luminous Power Technologies announces new campaign featuring Sachin Tendulkar

    Luminous Power Technologies announces new campaign featuring Sachin Tendulkar

    Mumbai: Luminous Power Technologies has announced its latest television commercial featuring the brand ambassador – Sachin Tendulkar, who talks about using solar seamlessly in a fun yet impactful way.

    Developed and conceptualised by 82.5 Communications, the TVC establishes the comfort and convenience that Luminous brings in with its stellar range of Solar products, making it the go-to product with its catch line – Solar hai lagana toh Luminous ko hai bulana.

    The TVCs will be aired on prominent TV channels and shows. The campaign will be leveraged on the brand’s social media handles. It will also be promoted on all Luminous’ social media platforms i.e.- Twitter, Facebook, Instagram and YouTube.

    Introducing the new TVC campaign, Luminous Power Technologies  CMO Ruchika Gupta said, “We are 100% devoted to providing consumer centricity to all we do at Luminous. When it comes to solar, our extensive consumer research revealed that there is a great deal of ambiguity surrounding various areas of the buying decision-making process, which is enough to put off a lot of buyers.”

    “As a result, we created the “Solar Hai Lagana toh Luminous ko Bulaana” campaign to showcase the brand as a one-stop shop for all solar-related queries. This ad aims to combine consumer insight and storytelling, and I hope that you all resonate with it,” she added.

    Talking about the concept, 82.5 Communications India Chairman & Chief Creative Officer Sumanto Chattopadhyay, “Sachin is the evergreen brand ambassador for Luminous, complementing the inherent credibility of the brand. And who better to partner him than Mr Sun in convincing the consumer that Luminous is the right way to go solar.”

    82.5 communications India (North) president Chandana Agarwal, “As a leading name in power solutions, the onus is on Luminous to help the customer evolve to Solar. This communication aims at converting the fence-sitters by answering all the reasons that become a stumbling block. This is done in an interesting conversation between Sun and Sachin.”

    82.5 Communications India (North) Creative Head Preeta Mathur,  “Let no one cast doubt about Solar. The film talks to those who are contemplating the thought of installing Solar in their houses but haven’t taken the first step yet. Enters the team of Sun and Sachin to put a stop to all the confusion and let the world know that Luminous is the one-stop solution for Solar. Solar hai lagana toh Luminous ko bulana.”

  • Ants Digital bags Vega’s digital, brand and performance marketing mandate

    Ants Digital bags Vega’s digital, brand and performance marketing mandate

    Mumbai: Vega has appointed Ants Digital as its digital, brand and performance marketing partner, the company said in a statement.

    The agency will be responsible to launch the upcoming vertical across digital and social platforms & create innovative campaigns for the B2B market.  

    Vega plans to offer a comprehensive range of services and solutions curated by the leading grooming professionals for styling experts. By leveraging this launch the brand aims to redefine the future of styling and grooming for ‘creators’.  

    Vega chief marketing officer Eiti Singhal said, “As part of our expansion plan for this financial year we are looking to broaden our horizon into the B2B space. We will be embracing the strong fundamentals and market understanding from the core business yet creating a new niche by delivering quality, precision, and the widest assortment of professional tools to this creator community. We wanted to partner with an agency that understood how to link a powerful creative idea and create a meaningful proposition out of that. Thrilled to have Ants join us on this journey.”  

    Speaking on the appointment, Ants Digital chief executive officer Sanjay Arora said, “Vega as a strong legacy brand is an asset to our portfolio. We are super excited to put some revolutionary ideas into action for their new vertical. By developing new age, innovative strategies by constantly studying and recognizing industry bottlenecks, we are exponentially growing the B2B push for many brands. With the launch of this new premium vertical, we have the opportunity here to scale Vega’s product offerings and consumer acumen by building a robust community of creators & a strong digital and retail presence”.

  • Zee Cinema unveils fresh content lineup with ‘Taaza Hai Toh Mazza Hai’ campaign

    Zee Cinema unveils fresh content lineup with ‘Taaza Hai Toh Mazza Hai’ campaign

    Mumbai: Zee Cinema is all set to bring a fully-Taaza movie line-up of the recent superhits with their ‘Taaza Hai Toh Mazza Hai’ campaign for cinephiles jinke seene me hai cinema.

    As a part of this campaign, the best of entertainment and big hits at the box office with performances from Akshay Kumar, Alia Bhatt, and NTR Jr will make TV premieres on Zee Cinema.

    With this, the audience will experience the game-changer film that touched an emotional chord of an entire nation and received tremendous response from the audience with the brilliant “The Kashmir Files” and the high-octane raw action film – “Attack”, starring John Abraham and Rakul Preet Singh.

    Elevating the entertainment quotient is the first-ever collaboration between Alia Bhatt and the visionary craftsman of cinema, Sanjay Leela Bhansali, with “Gangubai Kathiawadi”. One of the biggest female-led films of today’s time, the delicate emotions, immaculate performances, and a great story is what makes the film a must-watch.

    The hits keep on coming! The plethora of fresh top-rated forthcoming titles on Zee Cinema also includes the world television premiere of the glory of Indian cinema and India’s highest-grossing blockbuster SS Rajamouli’s “RRR”. Superstar Akshay Kumar’s “Bachchan Pandey” much-loved action star Tiger Shroff’s “Heropanti 2”, “Jersey” starring Shahid Kapoor, Bollywood’s fearless queen Kangana Ranuat’s “Dhaakad” and many more.

  • Nickelodeon joins hands with United Nations on ‘World Environment Day’

    Nickelodeon joins hands with United Nations on ‘World Environment Day’

    Mumbai: On the momentous occasion of World Environment Day 2022, Nickelodeon, the kids’ entertainment channel has joined forces with the United Nations in India for a flagship campaign.

    Reducing carbon footprint

    With the intent to save our mother earth from the global environmental crises, the leading kids’ entertainment collaboration with the United Nations in India will raise awareness on ways to reduce carbon footprint. It will emphasize the importance of protecting the planet and aims to highlight the need to reset the balance with nature through individual actions.

    The campaign will create engagement across social media to motivate kids to take up a green heart pledge and adopt different ways to address climate change.

    Nickelodeon’s creative communication will deliver the fundamental message of collective climate action with an emphasis on ‘Yeh Planet Hum Sabka Ghar Hai’.

    Spreading awareness about saving the planet

    As a part of this campaign, Nickelodeon’s Nicktoons brings two inspiring stories to spread the message of ‘Yeh Planet Hum Sabka Ghar Hai’. The first story titled ‘Kaagaz Ka Ghar’, throws light on human-wildlife conflict while the second story ‘Paani Ka Ghar’ emphasizes marine and plastic pollution. With ‘Yeh Planet Hum Sabka Ghar Hai’, both the stories showcase kids taking the initiative to become climate heroes and bringing about positive change by teaching adults important climate action lessons.

    Speaking on the association, Viacom18 head – of Hindi mass entertainment and kids tv network Nina Elavia Jaipuria said, “Nickelodeon has always focused on empowering kids in the most meaningful ways through innovative initiatives. With a strong belief that these dynamic young minds are the true change agents of society, we felt kids must understand the importance of a greener future. We are very proud to join hands with the United Nations on World Environment Day. With the might of our franchise and our adorable Nicktoons, we will bring alive the message of #OnlyOneEarth to as many kids and parents as possible.”

    Commending the initiative, UN resident coordinator in India Shombi Sharp said “This World Environment Day, the UN in India is excited to launch a partnership with Nickelodeon, empowering and inspiring children to become climate champions from an early age. The entertainment industry has the power to influence the largest youth generation in history for positive change. Through this partnership, we hope to give a platform to creative young minds to be the drivers of climate action and tackle the triple planetary crisis. When children lead, families and societies follow, and when India leads the world succeeds.”

  • boAt rolls out campaign to celebrate the Gen-Z smart way of life

    boAt rolls out campaign to celebrate the Gen-Z smart way of life

    Mumbai: boAt has rolled out a new campaign promoting its Alexa Built-in smartwatch, boAt Xtend, that put the spotlight on GenZ and how they like to extract the most out of every hour, every day. 

    Titled as #MoreInEveryday, the campaign effectively brings out the various intelligent features of the watch such as setting reminders and counting calories that complement the GenZ way of life. 

    The brand roped in influencers like RJ Kisna and Divija Bhasin to bring out the content creators’ POV of doing more with an Xtend. They even collaborated with digital channel Filter Copy with millions of viewers to bid goodbye to all things made redundant when their watches enabled voice commands. To generate more relatability among the Indian audience, boAt pushed out a series of influencer-led videos highlighting the quirks around ‘Stuff Indians ask Alexa’. 

    Designed for a tech-savvy generation, the smartwatch can be operated with simple voice commands to Alexa, which is its standout feature. 

    Speaking about the campaign, boAt brand manager Siya Wadhawan said, “We get this generation. We know what makes them tick. The Xtend watch with Alexa Built-in has been designed to fit perfectly into their lifestyle, and we’re pretty sure that the campaign will resonate with them and make voice-enabled smart wearables mainstream.”

    Digitas chief operating officer Sonia Khurana, added “#MoreInEveryday was a reminder for every GenZ, every hustler, and every doer, of all the things they can achieve with an Alexa on their wrists. It was a treat to partner with boAt to create yet another exciting campaign.”

    Amazon India head of Alexa skills and voice services Teena Sidana added, “Customers in India interact with Alexa millions of times every day to ask for information, start their workout and manage their day with reminders, to-do lists, alarms and more. With the boAt Xtend smartwatch customers can interact with Alexa on the go, wherever they are, and continue to make the most of their day. We are sure this campaign will resonate with GenZ and they will be able to see a little bit of themselves in the videos.”