ITV

Tag: Campaign

  • Muthoot Finance unveils ‘Gold Loan Kamaal, Doosre Loan Bemisaal’ campaign

    Muthoot Finance unveils ‘Gold Loan Kamaal, Doosre Loan Bemisaal’ campaign

    Mumbai: Muthoot Finance has launched the ad campaign ‘Gold Loan Kamaal, Doosre Loan Bemisaal’ featuring Amitabh Bachchan. The campaign includes three films that highlight financial offerings beyond gold loans, including gold overdraft loan, personal loan, and loan against property.

    This initiative aims to educate customers about the convenience of these loan products and reinforces Muthoot Finance’s commitment to inclusive financial solutions. Each ad features Bachchan delivering key messages about the benefits of these offerings.

    The Muthoot Group joint MD Alexander George Muthoot said, “With its rich and unmatched legacy of more a century, Muthoot Finance has positively impacted the lives of millions of customers through its plethora of products and services. Our new campaign not only highlights the brand’s leadership in the Gold Loan segment but also offers a sneak peek into the diverse offerings. Our goal is to be a one-stop financial supermarket for our customers’ diverse credit requirements. These innovative products such as gold overdraft, personal loan and loan against property coupled with our strong presence Pan-India, reinforces our position as a diversified financial services conglomerate to serve millions of customers every day.”

    The first film focuses on leveraging gold assets with an overdraft facility, charging interest only on the withdrawn amount, ideal for business owners. The second film highlights the quick process for personal loans to meet financial needs. The third film emphasises loan against property, enabling customers to secure larger loans by leveraging real estate for their goals.

    The Muthoot Group senior general manager – marketing and strategy, Abhinav Iyer said, “While Muthoot Finance has widely been recognised for its gold loans, the ‘Gold Loan Kamaal, Doosre Loan Bemisaal’ campaign is a strategic effort to popularize our other loan products too. With Mr. Amitabh Bachchan’s charismatic presence in these films, we hope to resonate with our diverse customer base and demonstrate how the versatility of our loan products can truly transform their financial decision-making. Each ad film has been crafted to connect with our audiences on a personal level and we are confident that this campaign will reinforce our brand’s position as a trusted leader in the financial services space.”

    Muthoot Finance operates over 6,759 branches and serves more than 2.5 lakh customers daily, earning the title of India’s number one Most Trusted Financial Services Brand for eight consecutive years, according to TRA’s Brand Trust report. Building on this trust, Muthoot Finance’s new campaign emphasizes that while gold loans are notable, their other credit solutions also offer exceptional value and reliability.

  • Edelweiss Mutual Fund launches ‘Bachpan Waali Diwali’ campaign

    Edelweiss Mutual Fund launches ‘Bachpan Waali Diwali’ campaign

    Mumbai: Edelweiss Mutual Fund has released a digital film titled ‘Bachpan Waali Diwali,’ evoking childhood memories of simple, meaningful Diwali celebrations. The film reflects on times when family gatherings, homemade sweets, handmade décor, and the tradition of lighting diyas and performing Lakshmi puja embodied the true spirit of the festival, inviting viewers to rethink the real meaning of prosperity beyond just money.

    Edelweiss Mutual Fund MD & CEO Radhika Gupta said: “Usually one is asked to start an investment during Diwali. We are urging people to think if investing should only be in money. Is prosperity only related to money? We want to bring your attention to the simple things we did during Diwali. Remember the ‘Bachpan waali Diwali’.”

    The ‘Bachpan Waali Diwali’ campaign is live across Edelweiss Mutual Fund’s digital and social media platforms.

    “Diwali is a time of abundance, and this campaign encourages us all to look beyond monetary wealth and embrace the priceless joys that make life truly meaningful. Priya Malik beautifully brings this message to life with grace and sincerity. We’re grateful to Edelweiss Mutual Fund for inviting us to be part of such a heartfelt campaign,” Punctuate Productions co-founder & creative director Saloni Surti.

  • Celebrate this Diwali with Sri Mandir’s #YehDiwaliAyodhyaWali

    Celebrate this Diwali with Sri Mandir’s #YehDiwaliAyodhyaWali

    Mumbai: This Diwali, Sri Mandir, a devotional platform, invites everyone to connect with the sacred light of Ayodhya, marking the first celebration since the inauguration of the Ram Janmabhoomi temple. Sri Mandir will light over 100,000 diyas at Raj Dwar Mandir for the fourth time, establishing it as a signature event for devotees. Through its Deepotsav campaign, #YehDiwaliAyodhyaWali, Sri Mandir aims to bring the essence of Ayodhya closer to devotees, ensuring they feel connected by the spirit of devotion.

    Additionally, Sri Mandir will host a 24-hour live-streamed musical Akhand Ramayan path, allowing participants to immerse themselves in the experience from anywhere. Users can offer diyas and participate in the Akhand Ramayan Path via the Sri Mandir app and website, receiving a video of their diya being lit along with a certificate. This Diwali, the platform aims to bridge distances and enable people to honor tradition while reinforcing its mission to be a trusted platform for accessing temples across India.

    The campaign’s TVC features actress Rupal Patel sharing a moment with her daughter-in-law, discussing the significance of celebrating Diwali in Ayodhya. Rupal expresses her desire to light diyas there for the first Diwali after the temple’s inauguration. Her daughter-in-law mentions the app’s feature that allows them to light diyas, and Rupal urges her to book it. This scene captures the bond between generations and shows how Sri Mandir enables families to celebrate Diwali by bringing the light of Ayodhya into their homes.

    Sri Mandir CEO Prashant Sachan said, “Through #YehDiwaliAyodhyaWali, we are bringing the divine spirit of Ayodhya to everyone’s doorstep. This initiative enables devotees to feel a deep, heartfelt connection to the birthplace of Lord Ram, fostering a sense of unity, hope, and spiritual mindfulness that resonates within each of us this Diwali. The campaign aims to promote the spirit of collective prayer and unity, especially at a time when many people feel disconnected from traditional rituals due to urbanization, digital distractions, and global mobility. By allowing users to actively participate from anywhere in the world, we are fostering inclusivity and preserving cultural heritage. As we light our diyas, we illuminate not only our homes but also our hearts with love and devotion, emphasizing the importance of traditional celebrations, family values, and spiritual mindfulness that are at the heart of Diwali festivities.”

    The campaign emphasises that while not everyone can be physically present in Ayodhya, Sri Mandir offers a meaningful way to connect with cherished traditions. This Diwali, with #YehDiwaliAyodhyaWali, devotees can experience the light and blessings of Ayodhya, bridging the past and present. The campaign includes offering Charnagar items to all the deities at Raj Dwar Mandir and a grand 56 bhog prasad to mark the celebrations. Through Sri Mandir’s digital approach, families can come together in spirit, fostering hope and joy, regardless of their location.

    The #YehDiwaliAyodhyaWali campaign will be promoted across various platforms to maximise reach and engagement. Additionally, the SriMandir app will feature in-app banners and notifications to engage users, with promotions also taking place through popular online devotional forums and communities.

  • Dolby & BTS’s Jin team up for ‘I’ll Be There’ in Dolby Atmos sound

    Dolby & BTS’s Jin team up for ‘I’ll Be There’ in Dolby Atmos sound

    Mumbai: Dolby Laboratories has collaborated with Jin from BTS for the ‘Love More in Dolby’ global campaign. Jin stars in a commercial for his new single ‘I’ll Be There,’ now available worldwide in Dolby Atmos.

    Jin’s first solo album, Happy, will release in Dolby Atmos globally on 15 November.

    “When I first heard my new music in Dolby Atmos, I was truly amazed by the incredibly vivid and immersive experience. It felt like you are right inside the music,” said Jin. “The theme of this new single and the new album is ‘happiness.’ I wanted ARMY (BTS’ fandom) to fully experience the unique flavors of happiness through each song. Now, with Dolby Atmos, I believe fans around the world will feel the exact emotions that I wanted to share, more deeply.”

    “Jin has captivated audiences worldwide through his incredible performances and extraordinary ability to convey emotion through his music,” said Dolby Laboratories SVP and chief marketing officer Todd Pendleton. “With Dolby Atmos, fans will feel even more connected to Jin as they are drawn into the fun sing-along moments and musical details of ‘I’ll Be There’ and his upcoming album.”

    Dolby Atmos offers a new way to create and experience music, immersing listeners inside songs with clear, detailed sound that deepens connections between artists and fans. The format reveals every musical detail, from instruments moving around to a singer’s breath, creating a unique listening experience.

    Directed by Grammy-nominated Colin Tilley, the campaign’s commercial shows how Dolby Atmos can transform ordinary moments by bringing fans into music scenes where Jin delivers powerful performances.

    This commercial is part of Dolby’s ‘Love More in Dolby’ campaign, celebrating immersive entertainment through Dolby Vision and Dolby Atmos in music, movies, gaming, and more.

  • ZEE5 has announced the ZEE5 Manoranjan Festival

    ZEE5 has announced the ZEE5 Manoranjan Festival

    Mumbai: ZEE5 has announced the ZEE5 Manoranjan Festival, an exclusive Diwali celebration featuring family-friendly and dramatic films for free. Running from 24 October to 3 November 2024, this festival aims to bring the joy of the season to screens, offering entertainment in eight languages.

    Viewers can enjoy a selection of over 75 premium titles across Hindi, Tamil, Telugu, Kannada, Marathi, Malayalam, Bengali, and Punjabi, reflecting themes of joy, tradition, and togetherness. With ZEE5 available on connected TV, audiences can experience these films with cinema-quality visuals at home.

    The 11-day campaign includes notable titles such as Saand Ki Aankh, Uunchai, Chhatriwalli, and Toilet: Ek Prem Katha in Hindi; Paappan and Moothon in Malayalam; Yaar Anmulle Returns, Saas Meri Ne Munda Jameya, and Beautiful Billo in Punjabi; Vimanam, Aravinda Sametha Veera Raghava, and Jersey in Telugu; Thothapuri: Chapter 1, Garuda Gamana Vrishabha Vahana, and Kurukshetra in Kannada; Basu Poribar, Mini, and Parineeta in Bengali; Yaanai, DD Returns, and Ayothi in Tamil; and Timepass 2, Timepass 3, and Sairat in Marathi.

    ZEE5 India CBO Manish Kalra said, “At ZEE5, our constant effort has been to make world-class entertainment more accessible to everyone, while continuously providing greater value to our consumers. Our festive campaigns have always been loved by the audience and we are eager to bring them back this year. For this season, our focus is on expanding the offerings on the platform to ensure a wider family viewing experience. This Diwali, our aim is to make every moment count with the ZEE5 Manoranjan Festival as the one stop destination for festive family entertainment.”

  • Chinese Wok & Bhool Bhulaiyaa 3 collab for a digital campaign

    Chinese Wok & Bhool Bhulaiyaa 3 collab for a digital campaign

    Mumbai: To connect with a broader audience, Chinese Wok, a leading QSR chain in India specialising in Chinese cuisine, has partnered with the upcoming film Bhool Bhulaiyaa 3, marking the brand’s first movie integration. This collaboration aims to leverage the film’s popularity to engage fans and elevate the brand’s presence, creating a fusion of food and entertainment.

    The campaign highlights Kartik’s charm while showcasing Chinese Wok’s authentic Desi Chinese cuisine. This collaboration not only builds excitement for the film but also emphasises the flavors that have made Chinese Wok a favorite among food lovers.

    Chinese Wok founder Aayush Agrawal commented, “We are thrilled to collaborate with Bhool Bhulaiyaa 3! At Chinese Wok, we are constantly exploring new avenues to connect with our audience in meaningful and engaging ways. Partnering with such a highly anticipated film allows us to merge the excitement of cinema with the vibrant flavours of Desi Chinese. This collaboration represents our ongoing efforts to innovate, expand our reach, and create memorable interactions with customers through a blend of food and entertainment.”

    In addition to the campaign, Chinese Wok has launched a cool Instagram filter, ‘Balance the Wok’,where users can balance a virtual wok while collecting Desi Chinese ingredients. This fun, interactive filter blends entertainment with education, reinforcing the bold and authentic flavours that Chinese Wok is known for.

  • Everlite by Senco unveils ‘Glow Karo, Grow Karo’ campaign

    Everlite by Senco unveils ‘Glow Karo, Grow Karo’ campaign

    Mumbai: Everlite by Senco has announced that actress Sauraseni Maitra will be the face of their latest campaign, ‘Glow Karo, Grow Karo’, which blends style with a smart investment. Sauraseni portrays Dhani Gyaani, a knowledgeable character who encourages both women and men to make intelligent financial decisions, especially regarding gold while enhancing their personal style.

    The campaign centers on Dhani Gyaani, a modern woman who combines financial savvy with fashion. Sauraseni, as Dhani, humorously questions why viewers hesitate to grow when they can also glow. This character embodies the confidence and financial clarity that today’s women seek. Promoting digital gold as a wise investment, Dhani urges women to embrace financial independence and take proactive steps for their futures. The campaign highlights the value of gold as a smart asset and encourages women to illuminate their paths and redefine financial security, with Dhani stating, “Grow karoge, tabhi toh glow karoge!”

    Through this campaign, Everlite aims to simplify the idea of investing in gold, transforming it into an exciting and accessible option for the modern, empowered woman. Dhani Gyaani represents today’s financially

    Senco Gold & Diamonds director Joita Sen added, “At Everlite by Senco, we believe that true empowerment comes when women take control of both their style and their financial future. This Dhanteras, we’re encouraging women to invest smartly, grow confidently, and shine brightly—because glowing starts with growing.”

  • SBI & FCB Kinnect make loans a source of festive joy

    SBI & FCB Kinnect make loans a source of festive joy

    Mumbai: While consumers often enjoy making lifestyle upgrades during the festive season, the idea of taking a loan can be daunting. To change this perception, SBI, India’s largest public sector bank, has launched the ‘Celebrations Unlimited’ campaign, celebrating Indian consumers making significant purchases during the festivities.

    Conceptualized by FCB Kinnect, the campaign highlights SBI’s multi-loan offerings — car loan, gold loan, personal loan, and loan against Mutual Funds—that can enhance celebrations. Instead of a serious finance message, the campaign uses humor to show that taking a loan can be a cause for celebration, connecting with potential customers and positioning SBI as a preferred choice for festive loans.

    SBI DMD (retail – PB & RE) G. S. Rana said, “We’re not just offering loans, we’re empowering people to achieve their dreams. Festivities make even the smallest celebrations more joyful, and with the offerings we have, there’s no reason why loans can’t be celebrated as well.”

    FCB Kinnect & FCB/SIX India CCO Neville Shah added, “This is the time where you bring new joy into your life. Why let anything stand in the way, especially when the product is here to make it happen? So why not celebrate it? That’s exactly what we did.”

    FCB Kinnect & FCB/SIX India CEO Rohan Mehta said, “Relatability fosters a sense of connection and draws people closer to the brand. Many individuals share similar feelings about taking out a loan. FCB Kinnect has once again demonstrated how a simple insight can transform into a powerful creative idea that truly resonates.”

  • PayU unveils ‘One PayU’ brand ad film

    PayU unveils ‘One PayU’ brand ad film

    Mumbai: Following its recent brand refresh, PayU, a digital financial services provider, has launched the ‘One PayU’ brand ad film. This initiative aims to increase brand awareness and position PayU as a unified digital financial platform, highlighting its role in enabling digital payments, credit solutions (LazyPay and PaySense), and PayTech as a service (PaaS) through Wibmo.

    The film addresses a key challenge: while consumers interact with PayU’s products and services, they may not recognise PayU as the force behind them. Whether making payments, applying for credit, or using financial services, PayU is integral to the digital commerce ecosystem, though often unnoticed by users.

    PayU chief investment and transformation officer, Vijay Agicha said, “The ‘One PayU’ film highlights our commitment to creating a seamless digital financial services platform for our customers. This film is designed to raise awareness about PayU’s role as the engine behind 90 per cent of digital transactions in India. While PayU operates with quiet efficiency, powering a vast range of digital payments, this campaign creatively brings our vital role to the forefront. Our refreshed brand identity marks the next phase of growth as we unify our offerings across payments, credit, and financial services, continuing to deliver innovative, integrated solutions for all our stakeholders- businesses, consumers, and financial institutions.”

    The ad film by Sideways Consulting opens with a young boy making an online purchase and thanking a PayU character for enabling the transaction. PayU is portrayed as a key enabler of digital financial activities, from loan approvals to payments, with users showing gratitude as the PayU character navigates everyday scenarios. This emphasises PayU’s role in supporting digital commerce across India.

    The six-week ‘One PayU’ campaign will target a 3.5 crore audience and aim to raise awareness among five crore more consumers. While digital platforms lead the campaign, there will also be traditional media and OOH components. PayU will use programmatic and data-driven marketing, with connected TV (CTV) playing a significant role. Initially focused on eight metros, the campaign will expand to tier two and three cities, telling PayU’s story to users of its products.

    As PayU expands in India’s digital financial services, the company is committed to serving all stakeholders through a unified suite of services, reflecting its core values of ‘customer Centricity,’ ‘Trust,’ and ‘Innovation.’ This marks a new phase in PayU’s mission to build a comprehensive financial services platform for businesses, institutions, and consumers.

  • Simply Fresh launches #DiwaliKeBaadKiSafai campaign

    Simply Fresh launches #DiwaliKeBaadKiSafai campaign

    Mumbai: BN Group’s flagship brand Simply Fresh has launched the #DiwaliKeBaadKiSafai campaign, encouraging people to extend cleanup efforts beyond pre-Diwali preparations, focusing on maintaining cleanliness after the festival in both homes and surroundings.

    In India, it is a tradition to clean houses before Diwali to welcome prosperity, but neighborhoods often remain cluttered after Diwali. The campaign promotes continuing the festive spirit by keeping communities clean. It features a grandmother teaching her grandchild that Diwali isn’t complete until both the house and neighborhood are clean, emphasizing community responsibility after the celebrations.

    BN Group CMO Kiran Giradkar said, “Diwali is a time for joy, togetherness, and tradition. While pre-Diwali cleaning is common in every household, the real challenge lies in maintaining that cleanliness after the celebrations. With #DiwaliKeBaadKiSafai, we want to inspire people to take collective responsibility for keeping not just their homes but their surroundings clean. At BN Group, we consistently focus on the bigger picture, crafting campaigns that go beyond business to make a positive impact on society. Whether it’s our Ganpati or Durga Puja campaigns, our aim remains the same: to stay grounded with good intentions, contributing in meaningful ways to make the world a better place.”

    The campaign will be rolled out across multiple platforms, where Simply Fresh invites everyone to share their post-Diwali cleanup stories using #DiwaliKeBaadKiSafai.

    This campaign follows the success of Simply Fresh’s recent initiatives, such as the #BappaHiBatayenge campaign during Ganesh Chaturthi, which highlighted the cultural connection between families and traditions, and the #HarLadkiDurga campaign during Durga Puja, which emphasised the warmth and significance of family gatherings. Simply Fresh continues to support fresh ideas that not only resonate with people’s hearts but also promote positive social change.