ITV

Tag: Campaign

  • Havells unveils innovative campaign for Ganesh Chaturthi

    Havells unveils innovative campaign for Ganesh Chaturthi

    Mumbai: In the spirit of celebrating Ganesh Chaturthi, Havells India Ltd has rolled out its latest innovative campaign #HavellsKeDeva. The brand has introduced a ground-breaking OOH campaign in Thane’s Majiwada Flyover where 100 designer fans have been put together to bring alive a unique Lord Ganesh Idol. This innovative hoarding aims to celebrate the joy and fervor of the Ganesh Chaturthi festival by combining art and technology, leaving viewers mesmerized with its grandeur and visual appeal.

    The campaign also includes a digital film to capture the essence of Ganesh Chaturthi showcasing a mesmerizing shadow art of Lord Ganpati, meticulously crafted using Havells appliances. Along with these activations, the brand has also launched #HavellsKeDeva contest in collaboration with Radio One and Radio City Maharashtra. This interactive contest invites customers and viewers to participate, engage, and celebrate the festive season.

    Talking about the latest festive campaign, Havells India EVP – brand marcom Rohit Kapoor said “Ganesh Chaturthi is a time to honor innovation, transformation, and new beginnings. At Havells, we embrace these values in all our endeavors. We are thrilled to introduce our #HavellsKeDeva campaign, where we amalgamate tradition and innovation. Havells has always strived to redefine the boundaries of advertising and through our latest campaign, we aim to not only celebrate the festival but also showcase our passion for innovation. Join us in celebrating the spirit of Ganesh Chaturthi!”

    Three simple steps to participate in #HavellsKeDeva contest:

    ●    Share a picture of your Ganesha idol/pandal through a story/reel/post/comment. 
    ●    Use the hashtag #HavellsKeDeva and tag Havells’ official handle. 
    ●    Use music Havells Ke Deva- Stuti.

    Winners will get a chance to win exciting prizes.

  • G-SHOCK India unveils ‘Rise Above the Shocks’ with Shubman Gill

    G-SHOCK India unveils ‘Rise Above the Shocks’ with Shubman Gill

    Mumbai: G-SHOCK, the trailblazing force in unbreakable watches unveils an exciting new chapter in the iconic history through the premiere of an inspiring campaign ‘Rise Above the Shocks’ with its newly appointed brand ambassador, Shubman Gill. With an illustrious 40-year legacy, G-SHOCK transcends beyond being just a watch brand; it is an iconic symbol deeply embodying the spirit of adventure and resilience. The brand unveiled a series of new films, bringing together G-SHOCK’s unyielding dedication of crafting tough and trend-setting timepieces and Shubman Gill’s inspiring persona, encompassing both physical resilience and mental fortitude.

    The campaign unveiling was spearheaded by Casio India MD Hideki Imai, along with Casio India head of sales & marketing division Eklavya Neogi, and G-SHOCK’s brand ambassador, Shubman Gill.

    The 2100 series represents a new-age renaissance in G-SHOCK, laying the bedrock foundation for G-SHOCK’s empowering 40 years of evolution in the world of timepieces. The series stands out with its contemporary design, featuring an octagonal bezel with slimmer construction and utilizing lighter materials like carbon core guard, which makes the watch extremely high in aesthetics yet heavy in durability. This design caters to the preferences of a younger, fashion-conscious audience. These features make the 2100 series an attractive choice for individuals who value both ruggedness and style.  

    GA-2100-1A1, the watch worn by Shubman Gill in the campaign is the all-black embodiment of the 2100 series and is extremely popular among both new buyers and G-SHOCK aficionados alike.

    The idea of “Rise Above the Shocks” revolves around celebrating the indomitable spirit of individuals who overcome challenges and adversities with determination, much like the iconic G-SHOCK watches that withstand shocks and extreme conditions. The creative idea blends the spirit of cricket, stories of resilience, and digital engagement with Shubman Gill at the forefront to connect with every watch and streetwear enthusiast and establish G-SHOCK as an emblem of tenacity, style, and triumph.

    Talking about the momentous occasion, Casio India MD Hideki Imai said, “We mark a pivotal moment in the journey of G-SHOCK in India, inspired by the core values of Absolute Toughness and the spirit of ‘never giving up’. Our ‘Rise Above the Shocks’ campaign with Shubman Gill taps into the Indian ethos of perseverance and resilience, aligning seamlessly with G-SHOCK’s reputation for toughness and durability. As we celebrate our 40th anniversary globally, this strong synergy also commemorates the brand’s unwavering pursuit of precision, imaginative design, and stylish aesthetics in the watchmaking realm. We couldn’t be happier to spearhead this campaign with the reigning Youth Icon from the cricketing world, Shubman Gill, who embodies the same unyielding character emblematic of our timepieces. Collectively, our mission is to galvanize the next wave of resilience and grit amongst the GenZ and millennial audiences in India by being a talisman for their ability to persist through life’s trials and emerge stronger and brighter, just like the G-SHOCK brand.”

    G-SHOCK brand ambassador Shubman Gill expressed his thoughts on this partnership. He said, “I am excited to be a part of the G-SHOCK family. They have made a mark among the Gen Z and Millennials for their trendy yet durable designs. As a cricketer, I acknowledge the value of a good partnership. A durable partnership can change the course of the game. I believe G-SHOCK watches prove to be reliable in the ‘partnership’ of timekeeping, along with their innovative designs. It is this shared belief that makes me happy about this collaboration.”

    “Shubman is called ‘The Prince of Indian Cricket’, for a reason. He has overcome challenges, won battles, and shattered perceptions to earn this title. In a similar vein, the G SHOCK watch has gained its reputation as one of the toughest watches for good reason. Its toughness is a result of rigorous testing and an exceptional ability to endure any shock. We thoroughly enjoyed working on this campaign. It’s a celebration of Shubman’s and G SHOCK’s shared ability to rise above any shock, presented in a visually captivating way.”- Wieden + Kennedy India national creative director Kapil Batra.

    The event was graced by the presence of experts in horology, watch enthusiasts and brand loyalists. The event included a special product showcase area highlighting G-SHOCK’s exclusive 40th-anniversary collections, the Masterpiece series, and other highly coveted product lines. As attendees marveled at the brand’s impressive four decades of innovation, influencers seized the opportunity to capture their memories next to the life-sized GA-2100-1A1 installation, symbolising innovation, authenticity, and a significant cultural revolution.

  • MG Motors launches its #OurEverydayVignaharta campaign

    MG Motors launches its #OurEverydayVignaharta campaign

    Mumbai: Morris Garages announced the launch of its new campaign #OurEverydayVignaharta on Ganesh Chaturthi to celebrate the relentless and tirelessly efforts and hard work of our unsung, real, and everyday heroes and to recognize the crucial role played by our traffic police in clearing traffic-related obstacles for us.

    Under the campaign, MG created a series of images in a video highlighting our traffic police. These visuals captured them in various scenarios, such as working bravely in heavy rain, navigating through chaotic traffic, and moments of joy captured through their smiles.

    To infuse an emotional and festive touch, the video is set to the rhythmic beats of dhol tasha, the traditional drum and cymbal music that resonates with the spirited chant of Ganesh Chaturthi.

    Understanding the logistical constraints and recognizing the practical challenges of collaborating with the traffic police directly, the brand has harnessed the power of AI to convey its heartfelt message.

    In the hustle and bustle of our daily lives, we often turn to Lord Ganpati, the Vignaharta, the remover of obstacles. However, it is often our police force that consistently assists us in overcoming obstacles, especially on the roads.

    As we eagerly welcome Lord Ganpati with grand festivities, our traffic police remain on the front lines, diligently managing crowds, ensuring smooth traffic flow, and maintaining security and ensuring our journey is smooth and safe, no matter the obstacles.

    This Ganesh Chaturthi, let us celebrate who makes our festivities even more special.

     
     

  • Redefining inner beauty with ‘Beauty Within’ by Wellbeing Nutrition

    Redefining inner beauty with ‘Beauty Within’ by Wellbeing Nutrition

    Mumbai: In the midst of our busy lives, there’s something truly special waiting to be discovered – a kind of beauty that starts deep inside you. Wellbeing Nutrition is excited to introduce a new campaign that changes the way we think about looking beautiful. This campaign is all about taking care of not just your body, but also your inner self. The journey to true beauty commences with nurturing your inner self.

    Redefining what beauty means:

    This campaign isn’t just about promoting products – it’s about getting young folks excited to try something new. It’s like a call to take care of yourself and understand how important it is to nourish both your body and your soul with the right kind of nutrition.

    Embracing Wellbeing Nutrition’s idea:

    When it comes to feeling truly beautiful, time doesn’t matter. Wellbeing Nutrition is here to show how looking after your inner beauty can be easy. This campaign is like a friendly guide for anyone who’s starting to think about self-care or for those who’ve already begun their journey.

    The short film that comes with this campaign shows everyday life and the little things that make us who we are. It proves that eating right doesn’t need to be complicated – it’s something you can do even when you’re on the move.

    “The ‘Beauty from Within’ campaign is a hymn to the genuine beauty that resides within every soul. At Wellbeing Nutrition, we are driven by a mission to empower the youth to embark on a journey within. By nourishing themselves with proper nutrition and self-care, they can discover a timeless beauty that shines through their very being.” – Wellbeing Nutrition co-founder Saurabh Kapoor.

  • ABP Majha unveils an exciting line-up as Bappa Majha returns

    ABP Majha unveils an exciting line-up as Bappa Majha returns

    Mumbai: ABP Majha, Maharashtra’s leading news channel, is happy to announce the return of its popular show Bappa Majha, with an exciting line-up of celebrations and unique programming. Scheduled to air from 19 September to 28 September, these programs promise to captivate viewers with an array of exclusive content.

    The campaign tagline this year for Bappa Majha is ‘Vase Characharat, Manamanat,’ underscoring the belief that god is omnipresent. A compelling short film, echoing the theme that Bappa pervades every element and resonating with the profound faith and devotion associated with Ganesh Chaturthi, has also been released.

    Bappa Majha has consistently been a viewer’s favourite for its immersive coverage of Ganesh Utsav celebrations. This year, the show aims to take its viewers on a magical journey through its programming which includes a diverse range of engaging and spiritually uplifting shows:

    •    Katha Ashtavinayakanchi: It will narrate a unique Ashtavinayak story every day from 19 September 19th to 27 September at 7:00 AM and 2:30 PM, in a concise 7-10 minute segment.
    •    Morning aarti live: Viewers will experience the LIVE aarti during the morning from the Siddhivinayak Temple from 19 September to 27 September at 7:30 AM for a devotional 10-minute session.
    •    Ganesh Pujan: On 19 September at 9:30 AM, ABP Majha will be airing a 30-minute show consisting of Ganesh Sthapana & Aarti from its office.
    •    Majha Bappa: Celebrities while visiting various pandals will share their memories around the festival. Viewers can catch these heart-warming moments from 19 September to 27 September at 4:30 PM in 7-10 minute segments.
    •    Ganapati Bulletin: This will offer latest updates on festival happenings across the state from 19 September to 27 September at 6:30 PM. The same will also be repeated next morning at 10:30 AM.
    •    Evening Aarti Live: Viewers can witness the LIVE Aarti from Pune’s Dadgusheth Temple from 19 September to 27 September at 7:30 PM for a serene 10-minute session.
    •    Majha Vighnaharta: ABP Majha will acknowledge and honour unsung organisations from Maharashtra who proved to be Vighnahartas in difficult times.
    •    Anant Chaturdashi Special Coverage: This programming will offer an entire day of coverage featuring the Visarjan proceedings in and around Maharashtra on 28 September, starting from 7:00 AM.

    Furthermore, in keeping with this year’s theme, ABP Majha is also initiating an engaging digital campaign, featuring a special Bappa Majha filter on Instagram and Facebook, aligning seamlessly with the event’s uplifting tagline. Someone may see Bappa in the green of the trees while for others he may be riding the waves of the sea. Audiences are enthusiastically encouraged to capture the essence of “Bappa” in various forms, with the finest photographs being showcased on ABP Majha’s vibrant social media platforms. A captivating promo also has been thoughtfully crafted to introduce and promote this unique filter.

    Bappa Majha is presented by sponsor partner Gowardhan Ghee, Vithoba Ayurvedic Dant Manjan and Nirma Shudh Salt. It is powered by Macho Hint, Dear Government Lottery, Finolex Pipes and Greenply. Cycle Agarbatti is the official partner while WHPJewellers.com is the jewellery partner. The supported-by partner is Kesh King and Rajarshi Shahu Bank. The digital partner is ABP Live.

    Stay tuned to ABP Majha for an immersive and memorable celebration of Ganeshotsav through Bappa Majha.

  • Axis Mutual Fund encourages informed investing with #SochaSamjhaRisk campaign

    Axis Mutual Fund encourages informed investing with #SochaSamjhaRisk campaign

    Mumbai: Axis Mutual Fund, one among the leading fund houses in India is excited to announce the launch of its new dynamic and insightful advertising campaign, #SochaSamjhaRisk. It is a 360-degree campaign aimed at encouraging investors to understand individual risk appetites with the help of a risk profiler. The initiative also focuses on educating investors about riskometer to understand the fund risk and make informed investment decisions.

    While most investors understand the importance of investing, they tend to get swayed easily by market noise. Unfortunately, everyday market fluctuations are treated as the benchmark for ‘Risk’, resulting in mutual funds being perceived as a ‘Risky’ investment avenue. This also paves way for several misconceptions amongst investors, primarily led by limited understanding of ‘risk’ and ‘tools to mitigate risk’. Therefore, #SochaSamjhaRisk is Axis Mutual Fund’s proactive step towards enhancing investor education and encouraging individuals to truly understand the risks associated with their investments.

    Axis Mutual Fund MD & CEO B. Gopkumar stated, “Most investors perceive ‘Risk’ in the negative connotation and pay little heed to comprehending the real ‘Risk-Return’ trade off. As responsible investment managers, we believe investors must understand how ‘Risk’ influences their financial journey. Our latest initiative #SochaSamjhaRisk underscores the significance of well-thought-out investment decisions over impulsive, uninformed choices influenced by hearsay or market noise.”

    All four videos focus on two key elements that are central to the campaign:

    Riskometer: The first and second video focus on spreading awareness and educating investors about Riskometer as a key tool to understand fund risk. By familiarizing themselves with the Riskometer’s categories and aligning them with their comfort levels, goals, and investment durations, investors can make informed decisions and effectively manage risks to meet their financial goals.

    Risk Profiler: The Risk Profiler is a tool to gauge one’s personal risk-taking appetite designed to help investors understand their unique risk-taking capacity by factoring in individual goals and financial objectives. Therefore, the third and fourth videos emphasize on encouraging investors to assess their risk appetite to make informed decisions.

    Axis Mutual Fund SVP & head – marketing, digital & direct sales Boniface Noronha emphasized, “Axis Mutual Fund’s #SochaSamjhaRisk is a one of its-first kind of initiatives aimed at changing the dynamics of investor education by actively encouraging people to ‘understand and decode risk’. #SochaSamjhaRisk capitalizes on the core human insight of staying away from everything seemingly ‘Risky’ without truly understanding the ‘Risks’ involved. The four slice of life films capture everyday interactions to create a stronger resonance with the target audience.”

    Recently, Axis Mutual Fund has introduced the risk profiler feature on its website to help investors assess their risk appetite and plan their investment journey accordingly. For this, individuals must answer a series of questions focusing on factors such as financial goals, time horizon, investment preferences, and risk aversion to understand their approach to different situations, basis which their risk appetite will be revealed.

    Mirum India Pvt Ltd national creative director Naila Patel said, “While talking about risks is always tricky in mutual fund communication, this campaign gave us the opportunity to do just that – put the spotlight on risk, loud and clear! The genesis of this idea lies in the risks we take every day, the moment we step out of the comfort and safety of our homes. The big bad world can be risky, but we take the risk of navigating that big bad world because we’ve put some thought behind a risk, we’re willing to take – a #SochaSamjhaRisk. And that’s what we’re telling those who’re averse to investing in mutual funds; sure, there’s risk, but if you know how to interpret that risk with the risk profiler and risk-o-meter, there’s a story waiting to unfold – the story of you realizing your dreams.”

  • Gen AI takes the stage: Bingo! Mad Angles’ rap campaign

    Gen AI takes the stage: Bingo! Mad Angles’ rap campaign

    Mumbai: Prepare to be transported into a realm of unparalleled creativity, imagination and entertainment as ITC’s Bingo! Mad Angles presents its latest mind-bending campaign. In an industry-first move, Bingo! has harnessed the power of generative artificial intelligence (GenAI) to craft an entirely GenAI-driven campaign, bringing to life a seamless fusion of technology and creativity. This one-of-a-kind campaign is set to redefine the boundaries of snacking by combining cutting-edge GenAI technology, the zaniest of theories and an electrifying rap song.

    The campaign began when Bingo! – through a cryptic TVC teaser – posed the question: “Uss Raat Kya Hua Tha?” (What happened that night), challenging consumers to unleash their inner detectives and concoct wild theories to solve the mystery. Consumers inundated the campaign pages on social media with theories that could only be described as wildly absurd and over the top. The 20 quirkiest entries were picked and later used as the foundation for Midjourney, the GenAI wizard of image generation, to conjure up a collection of surreal and uproarious memes that brought the theories to life.

    As the campaign culminates, Bingo! has introduced a rap video through the storyline formed by the memes. The imaginative story was crafted into lyrics by ChatGPT. Collaborating with Uberduck AI and Musify, the lyrics come alive with a pulsating rhythm, creating a dynamic rap anthem. Runway AI, Kaiber AI and Midjourney designed an ethereal GenAI Art Gallery template, where the memes were brought to life. The virtual GenAI Art Gallery will resound with the line “Uss Raat Kya Hua Tha”, accompanied by the iconic “MMMMMMMMM” soundbite, embodying the brand’s delightful chaos. The entire GenAI campaign was executed by PixelFox, a creative agency.

    Speaking on the campaign, Snacks chief operating officer Kavita Chaturvedi said, “We wanted to challenge the conventional norms of how brands engage with their audience. Bingo! Mad Angles has always stood for unleashing the unexpected and with our new campaign, we’ve taken this philosophy to a whole new level. Bingo! Mad Angles has been at the forefront of delivering ‘MMM’ ad solutions to our consumers and this GenAI-driven campaign is a testament of our commitment towards innovation and disruption.”

     

     

  • Club Mahindra launches #HappyHolidaysHappyFamilies brand film

    Club Mahindra launches #HappyHolidaysHappyFamilies brand film

    Mumbai: Club Mahindra, the flagship brand of Mahindra Holidays & Resorts India Ltd has launched a new brand film, showcasing amazing holiday experiences from a child’s lens. In line with the brand’s commitment to deliver magical family holiday experiences, the new campaign, titled #HappyHolidaysHappyFamilies, places a special emphasis on providing children with enriching and enjoyable adventures alongside their families, all while discovering the beauty of India.

    The film opens with two school friends, where one fondly recalls her thrilling vacation and adventures, while the other imagines and lives through it. With children as the protagonists, the film beautifully encapsulates the significance of travel in a child’s life and their innate curiosity to explore new experiences.

    The campaign was launched during the Asia Cup Series in September.

    Sharing his thoughts on the campaign, Mahindra Holidays & Resorts India Ltd chief marketing officer Pratik Mazumder said, “Our new campaign, #HappyHolidaysHappyFamilies, not only celebrates the incredible moments families can enjoy at our resorts but also recognizes the power of children as storytellers. At Club Mahindra, we prioritize creating magical experiences for children and reimagining their holiday adventures. We firmly believe that when children are content, families find happiness, and this campaign exemplifies that sentiment.”

    Club Mahindra has consistently been at the forefront of offering unique and memorable vacation experiences for families across India. With over 125 resorts spread across mountains, deserts, beaches, jungles, and backwaters; Club Mahindra offers magical family holidays. The resorts’ in-house activity center – Happy Hub, is driven by the philosophy ‘Do, Learn, Connect,’ and offers exciting games, adventure, and fun learning for kids, thus enhancing the overall holiday experience.

     

  • AS-IT-IS Nutrition launches “SACCHAI INSIDE OUT” campaign

    AS-IT-IS Nutrition launches “SACCHAI INSIDE OUT” campaign

    Mumbai: AS-IT-IS Nutrition, a pioneer in the health and fitness sector, is proud to announce the launch of its empowering campaign, “SACCHAI INSIDE OUT”, in collaboration with its brand ambassador, Bollywood actor, Sonu Sood.

    The “SACCHAI INSIDE OUT” campaign highlights the brand’s commitment to be faithful to its label promises. Without a doubt, the consumer will receive what they read on the product label. There are no secrets, phoney assurances, or false claims, sirf SACCHAI! The campaign is further supported by the tagline “jo bahar dikhe wo hi andar mile.”

    AS-IT-IS Nutrition stands as a guiding light of transparency and truthfulness in the sports nutrition market clouded with confusion. The brand consistently redefines industry standards because of its unwavering dedication to authenticity and purity. AS-IT-IS is steadfast in its search for the truth, committed to maintaining supplement composition transparency and committed to maintaining unmatched product quality. The brand is based on the fundamental tenet that accepting the truth is the first step towards real transformation.

    Sonu Sood, the brand ambassador of the “SACCHAI INSIDE OUT” campaign shared his thoughts on the initiative, saying, “As the proud ambassador of the ‘SACCHAI INSIDE OUT’ campaign, I am truly excited to be a part of the journey towards embracing authenticity. I genuinely identify with the campaign’s values, and I think that by embracing the “SACCHAI,” we can achieve true fitness on the inside and the outside. I support the cause and promise to encourage India to adopt a healthy lifestyle by choosing authenticity, transparency, and purity. Join me in the movement of choosing SACCHAI, and together, let’s use the power of SACCHAI INSIDE OUT to unlock our potential”.

    “The idea behind AS-IT-IS was to fill a void in the nutrition market (which was overrun with complex product portfolios), by offering a simple, pure element. The “SACCHAI INSIDE OUT” campaign highlights the fact that the brand makes claims but backs them up with research evidence. To make a lasting impression, the campaign aims to combine the ambassador’s influence with the fundamental principles of the company. With every choice of our supplements, you are enveloped in the power of SACCHAI, and that’s where the real transformation unfolds. The campaign is not a marketing initiative but rather a transformative theme about producing a cascading effect of the SACCHAI impact”, remarked AS-IT-IS Nutrition co-founder Arvind Jain.

    AS-IT-IS Nutrition co-founder Himmath Jain commented on the campaign’s launch by saying, “Transparency is not just something we highlight; it’s who we are as a company. We are committed to exposing the truth about supplement composition so that you can see what you put into your body. Our claims are not just empty platitudes; they are promises supported by evidence. We don’t tell stories; rather, we recount actual triumphs made possible by our supplements. When you choose our brand, you’re not just choosing our supplements; you’re also choosing to fuel your fitness journey authentically. Join us in accepting the SACCHAI, and together we will reveal a world of sincere options and substantial change”.

     

  • “The digital creative industry’s landscape is in perpetual flux”: Garage Group’s Saurabh Gupta

    “The digital creative industry’s landscape is in perpetual flux”: Garage Group’s Saurabh Gupta

    Mumbai: Digital media, music production, and creative marketing are vibrant and interconnected facets of the entertainment and advertising industries. Digital media encompasses online content, including videos and interactive experiences. Music production involves creating and arranging music tracks, often for media projects. Creative marketing focuses on innovative campaigns to engage audiences and promote brands. Together, these elements play pivotal roles in shaping modern entertainment and advertising strategies, leveraging technology and creativity to captivate and engage audiences in an ever-evolving digital landscape.

    Garage Group is a creative agency founded in 2015 by Saurabh Gupta and Anjali Chauhan. They offer services in creative, digital media, social media, video production, and more. Garage recently underwent a transformation, uniting various groups under Garage Collective to foster collaboration and innovation. They have a history of working with brands like Sony, Microsoft, Oppo, etc., aiming to revolutionise the creative industry.

    In an email conversation with Garage Group founder and MD Saurabh Gupta, Indiantelevision.com delved deeper into Garage Group’s evolution, maintaining creative excellence, their vision and mission, etc.

    Saurabh Gupta is from Kanpur, the eastern business hub. He began his career at a young age and has spent the last 12 years working with various MNCs and big brands in leadership roles such as Reliance Entertainment Digital and Percept Media as a business head of innovations and new initiatives. In 2015, he founded Garage Productions, which was primarily a film production house focusing on short format and new-age content. With increasing demand, this evolved into a full-service digital creative agency with an in-house production facility, the first of its kind in India.

    Edited Excerpts:

    On the journey of Garage Group’s evolution from its inception in 2015 to the diverse range of verticals it encompasses today

    Since its inception in 2015, Garage Group has evolved into a versatile digital creative agency with a diverse portfolio of verticals. The journey has been marked by notable milestones and challenges. Initially, establishing a unique identity in a competitive landscape was a significant hurdle. However, our dedication to strategies and a client-centric approach propelled us forward. Collaborations with esteemed brands like Sony and Microsoft elevated our reputation. Geographic expansion to multiple locations enabled us to better serve clients and seize new opportunities. Looking ahead, our focus remains on sustained growth, technological integration, and nurturing creativity to surmount challenges and lead the industry.

    On the introduction of Garage Collective driving synergy among Garage Music, Garage Productions, and Garage Media

    By converging talents across these verticals, we unlock innovative possibilities. For instance, music produced under Garage Music can seamlessly enhance video content created by Garage Productions, while Garage Media magnifies the reach of both. This consolidation bolsters creativity, resource utilisation, and the overall impact of our offerings, propelling Garage Group to new heights as a unified creative force.

    On Garage Group setting itself apart from, in a competitive landscape with numerous creative agencies and your USP that consistently draws clients to choose Garage Group for their creative needs

    Amid a sea of creative agencies, Garage Group distinguishes itself through its Unique Selling Proposition (USP): a fusion of innovation, collaboration, and tailored solutions. Our deep commitment to crafting innovative campaigns while maintaining a collaborative relationship with clients stands at the core of our success. Moreover, our multi-vertical approach allows for comprehensive solutions under one roof, streamlining the creative process and offering clients a holistic experience. This holistic blend of innovation, collaboration, and diverse services consistently attracts clients to choose Garage Group as their preferred creative partner.

    On highlighting a project that you consider particularly innovative or impactful, and its stand-out factor

    The campaign generated a cascade of engagement, sharing heartfelt stories and forming a supportive community. This project’s innovation lies in its capacity to align with Caprese’s goals while resonating deeply with the audience. The success of this campaign underscores Garage Group’s prowess in delivering impactful campaigns that meld meaning with creativity, driving both emotional connection and tangible results.

    On Garage Group ensuring consistent creative excellence across different regions with its presence in multiple locations

    Maintaining creative excellence across multiple regions is a cornerstone of our operation. We achieve this through standardised processes, clear communication, and a unified creative vision. Regular cross-regional collaboration ensures knowledge transfer and shared best practices. Local teams are empowered to infuse cultural nuances into campaigns while adhering to Garage Group’s overarching standards. Moreover, technological tools enable remote collaboration and efficient resource allocation. This approach ensures that clients experience the same high-caliber creativity and results from Garage Group’s services, regardless of their location.

    On the key trends that you’ve observed in the digital creative industry and Garage Group adapting to stay at the forefront of these trends

    The digital creative industry’s landscape is in perpetual flux. We remain at the forefront by keenly observing trends. Interactive content, augmented reality, and data-driven personalisation have gained traction.

    By being agile and proactive, Garage Group consistently innovates and maintains its standing as a trendsetter in the digital creative realm.

    On seeing the landscape of digital media, music production, and creative marketing evolving in the next few years and the role that Garage Group aims to play in shaping this evolution

    The coming years will witness transformative shifts in digital media, music production, and creative marketing. These changes will be driven by AI integration, immersive experiences, and enhanced data analytics. Garage Group aim is to be a proactive influencer, embracing these changes to offer pioneering solutions. We envision leading collaborations that amplify cross-disciplinary synergies, and pioneering experiences that captivate audiences. Our mission is to drive these industries forward, continually redefining the boundaries of creativity and technology while nurturing meaningful connections between brands and consumers.

    On their vision & mission for the next three years

    We’re committed to empowering our teams, fostering a culture of constant learning, and pushing creative boundaries. Through these efforts, Garage Group aims to be a driving force in shaping the future of digital media, music production, and creative marketing, consistently exceeding client expectations and setting industry standards.