ITV

Tag: Campaign

  • Sleepwell launches ‘Did You Sleep Well’ campaign

    Sleepwell launches ‘Did You Sleep Well’ campaign

    Mumbai: Sleepwell, India’s leading and most trusted mattress brand has adopted a warm-hearted approach in its latest brand campaign to communicate its core philosophy that ‘there is comfort in comforting others.’ The multimedia brand campaign will be launched during the upcoming ICC Cricket World Cup across various platforms such as TV, digital and retail OOH mediums.

    This campaign comes at a time when brands, both offline as well as online, are employing similar technical and product-centric language in their interactions with consumers, posing challenges in distinguishing one brand’s communication from another. Sleepwell’s nationwide campaign has disrupted communication by talking about the emotional well-being and comfort of people, going beyond just product promotion Resonating with the need for deeper connections in today’s fast-paced world, Sleepwell emphasizes that showing concern for or inquiring about someone’s sleep is not just a gesture, but an expression of love and care.

    Speaking about the campaign, Sheela Foam Ltd CEO Nilesh Mazumdar said “Sleepwell wants to change how consumers look at the sleep category, beyond just products and its inherent technical language. We want to introduce the human element of emotions and empathy in the conversations and are inviting people to show that empathy by asking ‘Did you sleep well?’ The campaign promoting a culture of care for others will further deepen the bond that people have with the brand Sleepwell and be a crucial element in driving the business growth with equal rejuvenation through innovations and retail.”

    Conceptualised by Sideways Consulting, this emotional yet earnest bank of films nudges Indians to show care and compassion for their loved ones by asking a simple yet meaningful question, “Did you sleep well?”, along with their morning greetings. What sets it apart is that the message of this campaign cuts across identities and unites us by promoting a culture of care and concern and fostering emotional bonds that comfort us. Sideways founder Abhijit Avasthi said “I am excited about this really big idea. Not only is it disruptive in a category that lacks marketing imagination and relies heavily on celebrities, but it plants the seed of a much-needed texture of softness and empathy in the fabric of our society. And that too by leveraging the brand name!”

    With over 30 years of rich professional experience, Altivyst Advisors founder Vivek Sharma has been roped in as a marketing consultant for Sheela Foam where he is helping shape the marketing strategy and organisation. Vivek Sharma added, “In a category that comes in consumer life once in 8-10 years, sowing the seeds of everyday care and concern through the brand Sleepwell is a fantastic way of building continuous engagement and consideration with people.”

    Launched in 1994, Sleepwell is the leading brand of mattress and home comfort products that has held its ground amidst growing competition from online and offline brands and carries immense trust among consumers, retailers, and traders alike. It has a nationwide presence with a robust distribution network of exclusive retail outlets, multi-brand outlets and distributors. The brand always stays up to date on consumer behaviour – right from how they live, to how they sleep and is constantly innovating, with its technological capabilities, to keep up with their evolving needs.

  • Panasonic Life Solutions India launches ‘Load Lega Leader’ TVC

    Panasonic Life Solutions India launches ‘Load Lega Leader’ TVC

    Mumbai: Panasonic Life Solutions India – one of the largest manufacturers of electrical construction materials (ECM) in the country, has launched a campaign focusing on the value of high-quality electrical products by being pertinent with the ICC World Cup season.

    Celebrations of the World Cup season are brought to life in the TVC, depicting the story about quirky Indian families gathering to watch and enjoy the match together. The campaign’s central theme is the efficient sharing of load across home appliances with quality wiring devices (switches), wires, switchgear and water heaters from Anchor by Panasonic, setting into shape the campaign tagline – Load Lega Leader.

    The film begins with the commotion at Mehraji’s house, with guests preparing to watch the World Cup and creating a stadium-like atmosphere, which requires the usage of several electrical appliances. The TVC showcases products from Anchor by Panasonic which are used throughout the film. The overall messaging emphasizes on the importance of load sharing especially in Indian households which sets the narrative of – ‘Jab cricket ka bukhaar chadhega, load toh badhega.’

    Speaking on the launch of the campaign, PLSIND deputy MD and PEWIN MD Yoshiyuki Kato said, “With the Cricket World Cup season approaching, our focus is to encourage consumers to share the load without any fear, while stating that, investing in quality products helps extend the life of gadgets, establishing Anchor by Panasonic as a first-rate electrical player in its segment.”

    The creative TVC conceptualised by Wondrlab, comprises the messaging strategy of utilizing the enormous gatherings of Indian families to watch the World Cup. With the ever-increasing electrical load, the use of quality electrical accessories plays an increasingly important role for a stress free celebration with friends and family. Commenting on the release of this TVC, Wondrlab co-founder Rakesh Hinduja said, “People are not too involved in switches, wires and MCBs as a category. We wanted to set up the context with situations and endearing nuances that people can relate to.” In addition to TV advertisements during the cricket World Cup, Panasonic is also releasing the campaign digitally on platforms like YouTube and Meta pan India to reach a wider audience.

  • Axis Bank launches its digital bank proposition – ‘open by Axis Bank’

    Axis Bank launches its digital bank proposition – ‘open by Axis Bank’

    Mumbai: Axis Bank has joined forces with Publicis Worldwide India to unveil its largest-ever and fully integrated campaign, Sirf Aapke Liye, which not only supports the launch of its new mobile-banking app ‘open by Axis Bank’, but also aims to reposition the bank as a digital-first organization.

    The integrated campaign has been conceptualised by Publicis Worldwide India and will consist of five TV commercials and ten digital films, featuring a variety of stories for individuals from all walks of life. It will be rolled out across channels, including TV, print, OOH, and digital.

    This initiative seeks to revolutionize the digital banking landscape while upholding the bank’s core principles of ‘open’—a commitment to innovation, transparency, and customer-centricity.

    Publicis Worldwide India managing director Oindrila Roy said, “This campaign marks an important juncture in the journey of Axis Bank. The brand is making a pivot to being a digital-first bank and the campaign is designed to communicate the same. When entrusted with this campaign, the strategy was to help Axis Bank make this transition while remaining true to its DNA and the legacy that it has created over the years. The campaign positions ‘open by Axis Bank’ app as a liberator that seeks to free customers from the everyday banking inefficiencies and transform banking into an effortless and enjoyable experience.”

    The campaign transcends the realm of traditional banking and introduces a truly human experience in the digital-banking category.

    Axis Bank CMO Anoop Manohar said, “This is a significant milestone in Axis Bank’s journey. As we continue to grow and adapt to the digital future, our core value of being ‘Dil Se Open’ will remain our guiding light, ensuring our offerings are both cutting-edge and rooted in the trust and familiarity our customers have come to expect.”

    At the core of the campaign lies relatability. The films introduce the audiences to every day, relatable characters who find themselves in situations that are all too familiar – waiting in long queues, traveling great distances, and enduring tedious banking processes. However, as the stories unfold, it becomes evident that these individuals were not merely engaged in banking but pursuing their passions and joys. ‘open by Axis Bank’ emerges as an intuitive app that helps the consumer navigate the complex world of banking quite easily.

    “The communication focusses on positioning ‘open by Axis Bank’ as an app designed to live up to the bank’s promise of keeping the consumer at the centre of the banking experience. The communication embodies that and hence the title is ‘Sirf Aapke liye’. The campaign represents a significant step forward in the world of digital banking, making Axis Bank not just a financial institution but a partner in the pursuit of happiness and fulfilment,” added Publicis Worldwide India executive creative directors Srijan Shukla and Pratheeb Ravi.  

    The commercials are scheduled to air during the highly anticipated Men’s Cricket World Cup, among other channels. In addition to TV, it will also have a strong digital presence, with video and social media platforms amplifying the message. Additionally, in-branch and out-of-home (OOH) promotions will guarantee that the campaign reaches a large audience.

    Personal Loan:

    Fixed Deposit:

    Bill Payments:

    International Money Transfer:

  • Steadfast Nutrition launches ‘Make India Protein Efficient’ campaign

    Steadfast Nutrition launches ‘Make India Protein Efficient’ campaign

    Mumbai: Renowned sports and wellness nutrition brand Steadfast Nutrition announced the launch of its campaign ‘Make India Protein Efficient,’ to discuss solutions to address India’s challenge of protein deficiency and creating awareness among people about the importance of consuming this vital nutrient. Through its pan-India campaign, which included reaching people through a powerful emotive video highlighting the adverse effects of protein deficiency on health and the positive changes on adding the vital macronutrient to their diet, 40 Steadfast athletes amplifying the brand’s voice and campaigning to educate people, a pan-India pledge campaign asking people to pledge to “Grow Strong with Protein”, and a nutritionist educating people about its importance, the brand aimed to discuss India’s problem of protein deficiency. The Indian Market Research Bureau has stated that 80 per cent of Indians are deficient in this crucial macronutrient and 90 per cent are unaware that their diet lacks protein.  

    Asked about the campaign, Steadfast Nutrition founder Aman Puri said, “India’s protein deficiency needs to be addressed urgently. Any solution begins with creating awareness, which is what our campaign aimed at. Protein is neglected in most Indian households. The nutrient is just associated with muscle building. Very few people know about its role in maintaining good health and how much protein they should be taking. The Indian Council of Medical Research (ICMR) advises an average adult should consume around one gram of protein per kg of body weight every day. However, the reality is starkly different. Protein deficiency can lead to muscle weakness, impaired immunity, and fatigue, and ultimately an acceptance of weakness. Steadfast Nutrition envisions making India protein efficient by 2040. This campaign was a step in this direction. Through this initiative we wanted to help people who do not have awareness about the importance of protein and educate and have a dialogue with them about protein-rich foods and the need to increase their intake of this essential macronutrient.”

    The campaign video which features an elderly individual, an athlete, a corporate woman, a homemaker and two children, highlights the improvement in their strength & energy levels on taking a protein-rich diet or protein supplements

    The athletes associated with the brand were able to reach and educate 16,000 people about India’s problem of protein deficiency and educate people through their awareness campaign and a call to action. 5000 Indians pledged to have a protein-rich diet through an online drive.

    During her session and Q&A with the audience, the brand’s nutritionist broke myths about protein- that it is meant only for bodybuilders or leads to weight gain, or that only dal, roti, and rice is sufficient to meet daily protein needs. She explained to people the role of protein in maintaining good health, why adequate protein is vital for muscle strength, how much protein they should consume every day, the adverse effects of protein deficiency, and ways to increase protein intake. 500 people participated in the online live session.

    The pan-India social media campaign undertaken by the brand addressed the lack of awareness about the importance of the protein, educated people that protein deficiency existed in 90 per cent Indian vegetarians and 85 per cent non-vegetarians, and highlighted the consequences of protein deficiency.

    Here are some athletes supporting the campaign:

    Former Mr Asia & Steadfast Athlete Rohit Shetty’s:

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Rohit Shetty (@shettiyano)

    Renowned actor & Steadfast athlete Shweta Gulati:

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Shweta (@ishwetagulati)

     
    Anu Doley:

     
    Shikha Thapa:

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Shikha Thapa (@ra_shikha)

     
    Ishu Thakur:

     

  • Wrangler unveils new brand campaign with Smriti Mandhana

    Wrangler unveils new brand campaign with Smriti Mandhana

    Mumbai: Wrangler has announced the launch of its new brand campaign titled “What Shapes You, Makes You”. The campaign features Smriti Mandhana, the vice-captain of the Indian women’s cricket team and one of its most prolific batters.

    Wrangler is investing heavily during the ICC Men’s Cricket World Cup 2023 to build greater awareness and consideration among consumers in India. The campaign highlights the enduring relationship between Smriti and her Wrangler denim emphasizing that investing in Wrangler is essentially investing in a part of oneself. Smriti is an adventurous person and is always ready to take risks, make moves and embraces courage which is what Wrangler stands for. The iconic denim brand’s campaign is built around the insight that searching through our old wardrobe makes us feel nostalgic. Occasionally, we find a piece of clothing that immediately reminds us of how far we have come in life. While we may have forgotten it at the back of our wardrobe, we haven’t forgotten how it makes us feel – it’s a conduit that keeps us grounded and in touch with our passions. It’s what shapes us, makes us.

    The brand campaign film will run on Disney+Hotstar and digital platforms such as YouTube, Facebook, Twitter and Instagram during the ICC Men’s Cricket World Cup 2023.

    Commenting on the campaign, ace turtle CEO Nitin Chhabra said, “We are delighted to launch the new brand campaign with Smriti Mandhana for Wrangler during the Men’s Cricket World Cup that coincides with India’s festive season. This campaign marks a new chapter, aiming to inspire individuals, especially the youth, to embrace their unique journey and aspirations, and is a testament to Wrangler’s enduring legacy and its vision for the future. We are confident that the campaign will help to build on Wrangler’s brand equity and help us drive more footfalls at our retail stores and traffic on online channels. We aim to significantly grow Wrangler’s business in India by the end of the current fiscal year.”

    Expressing her excitement, Smriti Mandhana said, “My Wrangler journey has been a special one, capturing my growth and experiences. From the denim that’s been with me since my early cricket days to what it represents today, this campaign captures my journey in parallel to the continued legacy of the brand. Wrangler stands for resilience, adaptability and authenticity which are qualities I admire and work towards. I’m excited to share this connection, inspiring others to embrace their unique journeys, both in sports and life.”

    Sharing the marketing perspective, ace turtle CMO Lokesh Kataria said, “Our objective is to bring out the association between Wrangler and Smriti Mandhana with an integrated communication approach, driving greater consideration for the brand. The What Shapes You, Makes You campaign becomes our means to show this resilience through a pair of denim that have endured with Smriti Mandhana – being a constant, and shaping her to what she is today. We aim to highlight how investing in a Wrangler is investing in a relationship that becomes an integral part of our consumers, and ultimately defines them. As we unveil this seven-week campaign coinciding with the Cricket World Cup 2023, we delve into a rich backstory of innovation and consumer engagement.”

    ace turtle is the exclusive licensee of Wrangler in India and other South Asian markets. It has expanded Wrangler’s physical retail store network across India with 53 stores operational currently and many more in the pipeline. Wrangler is currently available at exclusive brand outlets and leading departmental store chains such as Lifestyle, Shoppers Stop, Pantaloons and Centro among others. The iconic denim brand is also available online at its dedicated webstore www.wrangler.in along with popular online marketplaces such as Amazon, Flipkart, Myntra, Ajio, Tatacliq and Nykaa.

  • Flair Writing Industries Ltd launches “Bas Flair aur Kuch nahi” campaign with Ranveer Singh

    Flair Writing Industries Ltd launches “Bas Flair aur Kuch nahi” campaign with Ranveer Singh

    Mumbai: Flair Writing Industries Ltd (FWIL), the largest player in the pens segment in India is proud to introduce its latest brand campaign, ‘Bas Flair Aur Kuch Nahi’ with the charismatic and infectious Bollywood superstar, Ranveer Singh. This creative and heartfelt campaign is designed to take you on a journey through time, rekindling the warmth and nostalgia associated with the art of writing.

    In a fast-paced digital age, where technology often takes centre stage, Flair Writing Industries Ltd (FWIL) believes that there is a timeless charm to putting pen to paper. The brand has also dropped another TVC ‘Likh Ke Du Kya’ which highlights the unique feature of Flair Writometer, emphasizing its ability to write for a long duration showing Ranveer Singh in his signature high-spirited style as the brand Flair Writometer can write up to 10,000 meters.

    Through these ads, FWIL is on a mission to remind people of the emotional power of handwritten words. This campaign will evoke cherished memories associated with writing by hand, from love letters exchanged in school to postcards from family vacations, to transport you to another time, to bring back fond memories, and to connect with your inner storyteller. ‘Bas Flair Aur Kuch Nahi’ is a celebration of the rich history of writing instruments and the personal narratives they hold,” said Flair Writing Industries Ltd director Mohit Rathod.

    For decades, FWIL’s brands have commanded credibility in the market due to their emphasis on innovation and design, which has further driven brand recognition and customer loyalty. The latest TVC campaign lays an emphasis on their commitment to delivering quality writing instruments that understand the needs of their customers.

    Bollywood superstar Ranveer Singh shared, “Flair Writing Industries Limited (FWIL)” is highlighting the celebration of nostalgia, which is a strong sentiment and inviting individuals of all generations to reconnect with the simple pleasure of using a pen. I am extremely happy to be associated with “Flair”, our homegrown writing instrument brand which has touched millions of hearts over the years with its wide range of offerings”.

    The TVC captures Ranveer Singh in his signature style, showcasing the innovation, design and quality of Flair pens in various settings, from the boardroom to the classroom, and from the office to the studio.

    FWIL exports it’s various product ranges to over 97 countries around the world as of 31 March 2023. It also specialises in the OEM business with clients, including major global brands. A dynamic sales team of 900 sales professionals, over 7750 distributors & over 3,15,000 retailers and wholesalers across India are relentlessly conquering new markets, helping FWIL achieve a solid pan-India presence. Innovative production facilities make Flair Writing Industries Ltd (FWIL) a company to have capacity to produce more than 200 crore pieces annually.

    Flair Writing Industries Ltd’s extensive product range comprises of metal pens, ball pens, gel pens, fountain pens, roller pens, and stationery products such as correction pens, markers, hi-lighters, mechanical pencils and calculators. The company also has launched a creative range of products such as gel crayons, wax crayons, plastic crayons, watercolour pens, oil pastels, fineliners, erasers, sharpeners, geometry boxes, and much more.

  • Meesho announces annual festive ‘Mega Blockbuster Sale 2023’ campaign

    Meesho announces annual festive ‘Mega Blockbuster Sale 2023’ campaign

    Mumbai: Meesho, India’s only true e-commerce marketplace, has announced its highly anticipated festive ‘Mega Blockbuster Sale 2023’ campaign. The new advertising campaign is conceptualised to highlight the core value Meesho offers to its valued customers by giving access to a plethora of quality products at the best prices, thereby enhancing the overall shopping experience.

    At the core of the advertising campaign is a captivating visual narrative featuring renowned celebrities like Kapil Sharma and Pooja Hegde. The captivating advertisements feature Pooja Hegde scrolling through an e-commerce application when the model (Kapil Sharma) emerges from her phone screen and asks her to check out the prices on Meesho before making the purchase. When she opens the Meesho application, she is shocked at the price difference. Through this campaign, Meesho aims to establish itself as the preferred choice for customers seeking the best prices and deals for their festive shopping needs. Meesho’s 0% commission model helps sellers provide lowest prices on the platform. Meesho has recorded 140 million annual transacting users. This forms a sizable portion of India’s internet population, and provides sellers with a wide customer base across the country. Enabling sellers to tap into a large and diverse customer base has boosted their earning potential.

    Commenting on the launch of the campaign, growth genral manager Nilesh Gupta said, “As the season of Diwali approaches, people are eagerly awaiting festive sales which encompass the best deals of the year. Indian consumers are becoming increasingly tech savvy and compare pricing across platforms before making a purchase. Our messaging, ‘Meesho check karo’ reinforces that customers can avail quality products at the ‘right’ prices on Meesho. With the adorable and quirky duo of Kapil Sharma and Pooja Hegde, we are enlisting humor to build a strong rapport with the audience and create a sense of relatability.”

    Commenting on his association with Meesho, renowned actor and India’s favorite comedian, Kapil Sharma, said, “Over the last couple of years, Meesho continues to be an ideal choice for customers looking at shopping from different geographies of the country. I am glad to be associated with a brand that takes diverse and ever-evolving customer needs very seriously and strives to provide them with the best shopping experience.”

    Pan-Indian star Pooja Hedge added, “As we embrace the festive spirit, I am delighted to partner with Meesho in bringing an extraordinary shopping experience for everyone. Meesho’s festive campaign is a testament to the joy of giving and receiving during this special time of the year. I’m excited to be part of a campaign that not only offers an incredible selection of products but also brings the magic of the festive season right to your doorstep.”

    The campaign will be amplified through television and social media platforms. With 120 million product listings across 30 categories, Meesho aims to ensure that customers across India have a plethora of affordable options to choose from this festive season.

  • Singapore Tourism Board launches global ‘Made in Singapore’ campaign

    Singapore Tourism Board launches global ‘Made in Singapore’ campaign

    Mumbai: The Singapore Tourism Board (STB) has unveiled its latest global campaign, “Made in Singapore,” (MIS) aimed at inspiring travellers to choose Singapore as their next travel destination. The campaign puts a fresh spin on the passion-made possible destination brand, spotlighting quintessentially Singaporean experiences, from iconic attractions to hidden gems, all of which are deeply rooted in the unique passions that characterise Singapore’s identity.

    Speaking on the latest campaign, Singapore Tourism Board regional director – India, Middle East, South Asia & Africa GB Srithar said, “Indian travellers are increasingly seeking to connect deeply with a travel destination by venturing into off-the-beaten-path, less-explored, and previously unimagined experiences. This new campaign aims to resonate with these discerning Indian travellers, by highlighting how the ordinary is made extraordinary in Singapore through the rich tapestry of unique and distinctly Singaporean experiences. ‘Made in Singapore’ a testament to how a destination like ours makes possible a travel experience filled with a renewed sense of wonder and limitless possibilities.”

    Singapore Tourism Board assistant chief executive (marketing group) Kenneth Lim said, “The Made in Singapore campaign is anchored on our Passion Made Possible destination brand, which embodies the Singapore spirit of fulfilling individual passions and creating new possibilities. Through this latest campaign, we would like to reinforce Singapore as a destination that turns imagination into reality. Our goal is to showcase how everyday ordinary moments are made extraordinary and unforgettable, experienced only in Singapore – to inspire travel here.”

    Buoyed by strong fundamentals that make Singapore an attractive leisure and business destination, the country’s tourism sector is poised for strong growth. However, competition among destinations continues to intensify, along with changes in travel behaviour. A study conducted in Nov 2021 with over 3,000 respondents across 10 overseas markets found that over 60 per cent of people are looking for more purposeful travel, and close to 80 per cent of those planning for purposeful travel are looking for destinations that inspire them.  The MIS campaign, therefore, aims to keep Singapore top of mind and connect across different travellers by showcasing the country’s key attributes: an inspiring city in nature destination that is not only vibrant and cosmopolitan, but also rooted in strong multicultural heritage.

    To build emotional affinity and inspire travel to Singapore, the campaign adopts a bolder and playful approach to convey the spirit of MIS: where a twist on the familiar creates a travel experience filled with wonder. From forest bathing at the unexpected setting of Jewel Changi Airport’s Rain Vortex, to working up a sweat dining at Lau Pa Sat hawker centre, and witnessing a colourful “air show” at the all-new Mandai Bird Paradise, Singapore turns imagination into real and inspiring experiences for travellers.

    The latest additions to Singapore’s destination offerings also reflect this quirky spirit. Imagine this: at Sentosa’s The Palawan @ Sentosa by Shangri-La Group, the beachside lifestyle takes a thrilling turn with innovative beachside entertainment, including electric go-karts, a floating aqua park, mini-golf, beach clubs, and delectable food trucks. At PLUME, the newly minted cocktail bar at Pan Pacific Singapore, guests can savour fresh flavours inspired by local birds, offering a unique twist to the traditional cocktail experience. And for those seeking a one-of-a-kind culinary journey, Lou Shang, a hidden gem of a café, serves fusion dishes inspired by beloved local favourites, adding an exciting twist to familiar flavours. (Refer to Annex A for new, innovative experiences that travellers can look forward to in Singapore.)

    MIS replaces STB’s SingapoReimagine international recovery campaign launched in November 2020 to rekindle passion for travel in Singapore.

  • Tata Capital launches ‘Khoobsurat Chinta’ campaign with Shubman Gill

    Tata Capital launches ‘Khoobsurat Chinta’ campaign with Shubman Gill

    Mumbai: Tata Capital, the flagship financial services company of the Tata Group unveiled a new campaign featuring their brand ambassador Shubman Gill. The campaign is based on the insight that financial worries often take centre stage and customers get less time to focus on and enjoy the meaningful and important moments in their lives. The campaign urges customers to rely on Tata Capital to take care of all their financial worries and focus on more meaningful things (what they call ‘Khoobsurat Chinta’). The campaign will bring to life the brands’ purpose of being a responsible financial partner fulfilling India’s aspirations.

    The campaign is comprised of five films, a key brand film and four shorter product films. The brand film is a metaphor of Shubman’s own journey where his father took care of all his needs, allowing him to focus on his own ‘Khoobsurat Chinta’– his dream of playing for the Indian cricket team. The emotionally charged campaign unfolds through a touching narrative, highlighting Shubman’s achievements and his father’s role as an enabler in guiding him on the road to success. It draws parallels to Tata Capital’s role as an enabler in helping its customers achieve their dreams and aspirations. Shubman’s journey in the world of cricket also mirrors Tata Capital’s journey of growth in the financial services sector, which is driven by passion, skill, and relentless pursuit of excellence.

    In addition, the set of four short product films (two-wheeler loan, home loan, personal loan & business loan) are themed around getting instant loans through a seamless process from Tata Capital. These films also ride on the same theme of allowing customers to focus on ‘Khoobsurat Chinta’ by enabling loans easily. The campaign will run over a period of 5 to 6 weeks and will be visible across TV, OOH, print, social media and other digital platforms.

    Speaking about the campaign, Tata Capital chief operating officer- digital and marketing Abonty Banerjee, said, “The essence of the campaign thought is to portray Tata Capital as an enabler in the financial journey of our customers, while allowing them to focus on life’s beautiful moments. Khoobsurat chinta are those beautiful ‘worries’ which we enjoy thinking about, such as the colours of a new home or the venue for a wedding. The campaign uses Shubman’s life story as a metaphor of how one can focus on the more meaningful things in life when financial worries are taken away.”  

  • adidas Originals & Ranveer Singh collab for a new campaign

    adidas Originals & Ranveer Singh collab for a new campaign

    Mumbai: adidas Originals, the pioneering sportswear brand for the streets launches a new campaign that cements the Trefoil as a cultural pioneer by teaming up with Bollywood superstar and cultural icon Ranveer Singh. Since it was first introduced to the world over 50 years ago, the Trefoil has lived a thousand lifetimes, trading feet with everyone, from athletes to cultural pioneers. Marking the arrival of a new era for the brand, in 2023, adidas Originals pays homage to those that have continued to transport its iconic signifier – the Trefoil – to the forefront of culture, over and over again, with a new global brand platform: “We Gave the World an Original. You Gave Us a Thousand Back.”

    From sport to skate, music, and fashion, Originals have always stood the test of time. Against the backdrop of three timeless ‘characters’ from the storied Three Stripes archive – the Superstar, the Gazelle, and the Samba, each of the three main global campaign films spotlights a different silhouette, as the narratives of the Trefoil’s history are interwoven with the ways in which these iconic styles, born in sport, have been embraced, reinterpreted, and absorbed into culture – time and time again. Featuring partners, collaborators, and friends of the brand that have helped to tell the story of the Trefoil the world over, superstar Ranveer Singh leads the campaign narrative for India alongside global counterparts Zinedine Zidane, David Beckham, Jenna Ortega, Pusha T to name a few.

    The film opens with superstar Ranveer Singh in a reflective mood as he says, “As far back as I remember, I have always wanted to be an actor”. This sets the tone for a heartfelt exploration of his journey of becoming an actor, and how the three stripes have always been a part of this journey. As he recollects nostalgic moments and shares his candid thoughts, he also emphasizes the importance of staying connected to one’s roots and never losing sight of where he came from, of always being an original. Through intimate camerawork that focuses on interesting techniques including fluid cinematography, movement, and close-up shots, the narrative takes viewers up close and personal with superstar Ranveer on his journey of truly becoming an Original.

    Three stripes. Three signature icons. Three films. A thousand originals. The latest adidas Originals brand campaign is a collection of timeless stories; retold for tomorrow.