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Tag: Campaign

  • Kalyan Jewellers launches Durga Pujo campaign with Ritabhari Chakraborty

    Kalyan Jewellers launches Durga Pujo campaign with Ritabhari Chakraborty

    Mumbai: Kalyan Jewellers, one of India’s largest and most trusted jewellery brands has kickstarted its Durga Pujo festivities with the launch of its iconic ad campaign featuring Ritabhari Chakraborty. The ad campaign aims to embrace the spirit of Durga Pujo as they celebrate the strength of Maa Durga and beautifully highlights the modern woman, who is becoming more empowered, self-dependent, resilient and inspirational, like Goddess Durga.

    This compelling ad campaign takes you on a mesmerizing journey through the vivid colours of Durga Pujo, the rhythmic beat of dhaak drums, the mishit (sweets) and upahara (presents), the shringaar (adornment) and the divine embrace of Maa Durga’s presence. It pays tribute to the essence of Durga Pujo – a time of togetherness, love, and joy.

    Apart from the specially curated Pujo-centric collection Sankalp, Kalyan Jewellers has also announced the introduction of its limited edition Maa Durga Gold coins for patrons who want to purchase these keepsakes or thoughtful gifts.

    Speaking about the campaign, Kalyan Jewellers’ regional brand ambassador Ritabhari Chakraborty said, “We are thrilled to unveil this beautiful campaign that celebrates the perfect embodiment of the modern Indian woman. Durga Pujo is a time of immense joy and cultural significance, and it is an honour to be part of a campaign that captures the essence of this celebration and the strength of Maa Durga. Through this campaign, we hope to inspire and celebrate women who are achieving their dreams and making a positive impact in our society.”

    As part of the Pujo and Diwali offer, Kalyan Jewellers is offering customers with a complimentary 1-gram gold coin on every Rs 50,000*. This offer is applicable on a minimum purchase of Rs 1 lakh.

    The ad campaign pays a beautiful tribute to women who are carving their own destinies, empowered by Maa Durga’s divine blessings. Ritabhari Chakraborty, the regional brand ambassador for Kalyan Jewellers, is the embodiment of this spirit – a talented and empowered woman who represents the aspirations and dreams of modern Indian women. It offers a captivating visual experience, immersing viewers in the vibrant celebrations of Durga Pujo, taking inspiration from the region’s cultural richness and traditions.

    For more information on the brand, its collections and offers, visit https://www.kalyanjewellers.net/

    T&C Apply*

  • Max off to an ‘Unbelievable’ start with its new festive campaign

    Max off to an ‘Unbelievable’ start with its new festive campaign

    Mumbai: Leading fashion retail brand Max, sparks excitement this festive season with its campaign, “Unbelievable”. The all-new film captures the essence of Max Fashion’s promise, maximum style, minimum price, offering latest trends and styles, reinforcing the brand’s commitment to, affordable fashion. The campaign kicks-in with two clever and whimsical cuts of the film, reinforcing its position as a ‘value’ fashion brand.

    Max Fashion India head marketing Pallavi Pandey, “At Max, our commitment to celebrate individuality and style knows no boundaries. Our latest film does exactly that… where stunning fashion meets unbelievable prices. This is our core belief, and the two films capture it well with exciting and engaging content. The idea of Max Style Min Price was introduced early this year and we continue to seed the message through fun and visually oriented stories. We believe, fashion is a powerful tool of self-expression, and we are thrilled to bring this message to life, reminding our core TG ‘everyone in the family’ to go all out shopping this festive season, and celebrate with Max.”

    The creative explores unthinkable’ concepts to drive magic. The first film ‘angel boss’, opening to a frame where stunning Mia, enters her office with her dapper looking colleague in a beautiful Max Fashion outfit, interrupting a conversation between her other colleagues. One of them asks in utter state of disbelief, if she actually got that from cashbacks? Just as they are seen in a state of disbelief, the idea strikes of how they wish their boss were an angel, and as generous as the cashbacks. With underlying subtle humor, it brings the unthinkable idea to life, as the boss suddenly appears with a halo and his angel wings flapping open to say, “yes”.

    Building on the thought, the second film, ‘alien mom’, features Joey, a fashionable teen, sporting the latest trendy jacket. Trisha, his friend asks him if he bought the jacket with just his pocket money. With a playful shrug, Trisha wittily comments that next his friend would say, his mother is an alien. Here the comic twist unfolds as Joey’s mother – the ‘alien mom’ makes her entry saying,” hello beta!”.

    The film goes live on Hotstar through the ICC World Cup 2023 series on leading regional TV channels & YouTube simultaneously across, Kolkata, Hyderabad, Chennai, Bengaluru, Delhi NCR & Mumbai. With these films, we will deliver our key message of stunning styles at unbelievable prices.

    With steady expansion of its retail footprint, Max makes its way to opening new markets. The brand offers an extensive range of stylish apparel, footwear, and accessories for men, women, and children. With its commitment to inclusivity, Max ensures that amazing fashion is accessible to people from all walks of life, fostering a culture of confidence and self-expression.

  • Bonito Designs unveils an exclusive festive bonanza

    Bonito Designs unveils an exclusive festive bonanza

    Mumbai: Bonito Designs, India’s number one full-home-only personalised interior design brand, unveils exclusive new themes and design assortments this festive season. Partnered with iconic designers Gauri Khan and Manish Malhotra through the ‘World Designs’ campaign, Bonito Designs invites the first 99 customers to experience the pinnacle of premium interior designs. With the promise of delivering complete homes within just 90 days, this limited-time festive benefits promises to transform homes into elegant and sophisticated living spaces.

    Bonito Designs is making every effort to ensure that their customers’ living spaces are infused with fresh, captivating interior design concepts. With the creative brilliance of design icons Gauri Khan and Manish Malhotra, Bonito Designs presents an exceptional collection of design themes that will elevate living spaces to awe-inspiring heights. As part of the festive bonanza, Bonito Designs is also introducing a range of exclusive benefits. The provision of flexible finance options, including no-cost EMI’s, balance transfers, and interior design loans are designed to make the dream of having a beautifully designed home more accessible than ever. Bonito Designs has set the industry standard by pioneering ISO-certified processes, ensuring efficient and effective design solutions. This innovation underscores their dedication to providing excellence in every facet of the interior design journey.

    Speaking on the introduction of the festive bonanza, Bonito Designs CEO Amit Parsuramka said, “Bonito Designs has always been at the forefront of interior design innovation, and our festive bonanza underscores our commitment to providing exceptional design experiences. With new themes by Gauri Khan and Manish Malhotra, a 90-day delivery promise, and exclusive benefits, we aim to make this festive season truly extraordinary for our customers.”

    Celebrated interior designer and the creative force behind World Designs, Gauri Khan said, “As the festive season unfolds, embracing warmth and togetherness, it becomes a canvas for crafting cherished moments with family and friends. In this season of celebration, we infuse our homes with love and beauty, creating spaces that reflect the joy and spirit of the festivities. Through our designs we want to give people the opportunity and possibility to create beautiful homes and memories for their loved ones. I look forward to creating some magical spaces this festive season as a part of the World Designs’ campaign with Bonito Designs.”

    Renowned designer and an integral part of World Designs, Manish Malhotra said, “The festive season in India is a vibrant tapestry of traditions, colors, and celebrations. It’s a time when our homes become the heart of the festivities, and every corner comes alive with joy and splendor. Through our ‘World Designs’ campaign with Bonito Designs, we aim to infuse homes with a touch of opulence and charm, making this season even more special. I believe that your living spaces should reflect the festive spirit, and I’m thrilled to be a part of curating designs that resonate with the essence of this beautiful season.”

    The Bonito Designs festive bonanza is a great opportunity to infuse world-class design into one’s living spaces. To avail your spot among the first 99 customers, visit your nearest experience center or register at www.bonito.in.

  • Cycle Pure Agarbathi launches #PrayforIndia victory challenge

    Cycle Pure Agarbathi launches #PrayforIndia victory challenge

    Mumbai: With the anticipation of the World Cup 2023 hosted on Indian grounds, Cycle Pure Agarbathi’s newest #PrayforIndia campaign promises to ignite a nationwide wave of enthusiasm and unity. This campaign, of Cycle Pure Agarbathi, brings in dance and cheer to create an innovative blend of tradition with a modern touch aimed at the younger generation.

    “Pray for India, win win India” isn’t just a chant. It’s an emotion conceptualised and brought to life. The campaign’s core objective, amplifying the recall value of #PrayforIndia and spreading its anthem, was masterfully strategised resulting in an engaging hook step that resonates with millions.

    Additionally, this conceptualisation also roped in the brand’s brand ambassador Saurav Ganguly to be a part of the movement. The campaign strategy was pivotal in creating an array of social media assets around this collaboration such as posts to promote the giveaways and ensuring the campaign reached an extensive audience.

    The campaign’s success is defined by the millions of views garnered across social media platforms. With a multitude of content forms, from animations to reels and vox-pop reels, the brand was able to resonate with the younger generation.

    From collaborating with a choreographer to onboard creators for content generation, to conceptualising the influencer matrix and their specific content angles, the campaign’s breadth was truly expansive. The anthem got a refreshing rendition by the creator known as ‘The9teen’, and comedy influencers such as Vicky Pedia were roped in to craft content centered around India’s cherished cricket memories.

    But the innovation didn’t stop there. It was elevated a step further by creating an AR filter, which offers users a chance to win an iPhone and Amazon vouchers. To capitalise on this, all one needs to do is engage with posts by these influencers or use the filter.

    With the innovative strategies and engaging content formats employed, Cycle’s #PrayforIndia campaign took to new heights where they have gotten the whole country to engage with them through an age-old chant. Their commitment to modern, innovative, and effective campaign strategies ensures that traditional brands like Cycle Pure Agarbathi resonate powerfully with today’s audience. Join the #PrayForIndia movement and let’s rally behind Team India together. This campaign was amplified digitally in collaboration with OWLED Media, a creative marketing agency.

  • Cricket superfans quality check MakeMyTrip Homestays in latest campaign

    Cricket superfans quality check MakeMyTrip Homestays in latest campaign

    Mumbai: When the world is glued hawk-eyed to cricketers, MakeMyTrip turns its attention to sports superfans instead. India’s leading online travel company’s latest campaign dials in on cricket fever by getting cricket superfans from across the globe to verify the quality and hospitality standards for its catalogue of homestays and villas.

    Travellers sometimes find themselves in a fix when the accommodation booked isn’t in line with their expectations, especially for the homestays category, where hospitality and offerings aren’t standardised. MakeMyTrip solves for this travel woe, taking the unusual approach of roping in popular cricket superfans from across the globe as quality assurance ambassadors. Sudhir Chaudhary, Saravanan Hari, Sugumar, Gayan Senanayaka (Sri Lanka), and Shoaib ‘Tiger’ Bukhari (Bangladesh) test and validate MakeMyTrip’s curated homestays and villas in the brand’s latest campaign. Given their extensive travel experience chasing matches globally, the chosen superfans are uniquely equipped to provide a proper assessment on the parameters of pricing, service, and space.

    Commenting on the campaign, MakeMyTrip chief marketing officer and chief business officer – corporate Raj Rishi Singh said, “The fever pitch around cricket gave us an optimal opportunity to showcase the meticulous quality check mechanisms MakeMyTrip has put in place for our alternate accommodations category. We always approach business from a problem-solving mindset, and who better to communicate this than genuine globetrotters such as our cricket superfans, who share the same passion for travel as they do for the game.”

    MakeMyTrip stands out for providing a unique and trustworthy experience by redefining industry standards and ensuring travellers can access the best accommodations across price points. The twin values of ‘Uniqueness’ and ‘Trust’ also carry through to the brand’s campaigns. At a time when the environment is cluttered with communique led by cricketers and mainstream celebrities, honing in on real-life superfans makes this campaign stand out.

    The first leg of campaign deployment caught the nation’s attention through a print outreach. The brand has now released a series of films depicting the campaign protagonists judging and validating MakeMyTrip Homestays on space, price, and service parameters. The films are live on all of the brand’s social channels

  • Arjun Rampal stars in Bagline’s ‘EVOLVE’ campaign as brand ambassador

    Arjun Rampal stars in Bagline’s ‘EVOLVE’ campaign as brand ambassador

    Mumbai: Bagline- ouse of Luxury Bags, the multi-brand retail store which specialises in travel gear and lifestyle accessories and features international brands like Tommy Hilfiger travel gear, United Colors of Benetton, Aeropostale, is delighted to unveil its newest campaign, ‘EVOLVE’. This new campaign is in partnership with Bollywood superstar and style icon Arjun Rampal. This exciting campaign marks a significant milestone in the brand’s journey, further solidifying its position as a trailblazer in the world of fashion, travel gear, and lifestyle accessories.

    A premium destination for luxury bags, Bagline has gained recognition for its commitment to delivering trendy, innovative, and high-quality products. Specialising in travel gear, handbags, and lifestyle accessories, the brand has over 35 stores across 20 cities in India and a strong online presence, making its products accessible to a wide audience.

    Its latest campaign ‘EVOLVE’ is more than just a fashion endeavour- it’s a celebration of individuality and the diverse preferences of modern India’s discerning clientele. Rooted in the belief that customers seek a multitude of choices to express their unique style, this campaign empowers individuals to make a fashion statement with confidence. Arjun Rampal, who is known for his impeccable style, perfectly embodies Bagline’s fashion philosophy. His association with the brand adds a touch of glamour and sophistication to the campaign, making it a must-watch for fashion enthusiasts.

    As part of the EVOLVE campaign, Bagline will introduce the latest Fall/Winter 2023 styles of Tommy Hilfiger Travel Gear, ensuring that customers have access to the latest trends in the industry. Additionally, the brand will showcase a new collection of Travel Gear from United Colors of Benetton (UCB), offering customers top-quality accessories and luxury bags such as trolleys, backpacks, crossbody and duffle bags, that combine style with functionality.

    The ‘EVOLVE’ campaign will be launched during the highly anticipated World Cup, maximising its reach and impact among a global audience of fashion-conscious individuals. Bhargav Krishna, the creative genius behind the campaign, brings a wealth of experience and creativity to Bagline’s marketing efforts. His innovative concepts and keen understanding of advertising have contributed to the campaign’s distinctive appeal. For the stunning campaign visuals, Bagline collaborated with renowned photographer Arjun Mark, whose work captures the essence of the campaign beautifully.

    “We are thrilled to have Arjun Rampal as the face of our ‘EVOLVE’ campaign for Bagline,” said Brand Concepts Ltd whole-time director and chief executive officer Abhinav Kumar. “Arjun’s style, charisma, and his ability to effortlessly redefine fashion align perfectly with our brand’s vision. With ‘EVOLVE,’ we aim to inspire our customers to embrace their unique style and make a statement with our diverse range of luxury bags.”

    Arjun Rampal shared his excitement about the campaign, stating, “Bagline’s ‘EVOLVE’ is a celebration of individuality and style, something that I take very seriously. It’s about embracing your uniqueness and making a personal statement with your fashion choices. I am proud to be a part of this journey, and I hope that this campaign will inspire everyone to express themselves authentically through fashion.”

    To explore the latest Tommy Hilfiger travel gear styles and new UCB travel gear collection, visit Bagline’s stores and online platform.

  • Croma rolls out the ‘Festival of Dreams’ campaign to celebrate Pujo

    Croma rolls out the ‘Festival of Dreams’ campaign to celebrate Pujo

    Mumbai: On the auspicious occasion of Pujo, Croma rings in its ‘Festival of Dreams’ campaign with ad films for TV and digital media and a festive sale with much-awaited offers. Bringing the joy and excitement of Durga Pujo to every household, Croma gears up to provide the ultimate electronics shopping experience and recognizes the significance of embracing new beginnings & fulfilling dreams during this joyous occasion.

    Adding to the excitement and emotions of the festivity, Croma brings alive its Pujo campaign through its playful ad films depicting relatable scenarios between the daughter and her mother in every family setup

    Croma entered the Kolkata market in 2019 and scaled up rapidly over the last two years to cover a larger part of the city. While the brand is preferred by the younger generation, Croma felt a need to appeal to the middle-aged generation as well. With this insight, the ad films conceptualised by team Croma, directed by Bibartan Ghosh, and produced by Useful Garbage Creations to showcase the mother and daughter considering a TV upgrade for Pujo and how they end up experiencing warm hospitality at Croma.

    As an extension of the theme, two additional video ads are released. One opens with the mother contemplating whether to invest in a washing machine or a refrigerator with the ongoing exchange offer. Her daughter’s enthusiastic suggestion to purchase both appliances highlights the excitement surrounding the Festival of Dreams campaign. The second is shown with the mother browsing a smartphone when the daughter playfully questions the frequency of her purchase, and the mother states that both EMI and exchange offers make it convenient and affordable to upgrade.

    Commenting on Croma’s ‘Festival of Dreams- Durga Pujo’ campaign, Croma COO Shibashish Roy said, “We are looking forward to the Durga Puja celebration with our ‘Festival of Dreams’ campaign.  This festive season, with 13 stores in Kolkata, we’re here to complement our discerning customers’ electronics shopping experience. With our unique customer service and a wide array of gadgets under one roof, we aim to make this Puja season truly special for everyone.”

    Croma’s Festival of Dreams – Durga Pujo campaign invites everyone to celebrate the joy of upgrading their homes with the latest electronics while enjoying incredible exchange offers and convenient EMI options. It is time to make dreams come true, just like the mother-daughter duo did in these playful ad films.

    To experience the magic of the Croma Festival of Dreams, visit your nearest Croma store or explore the exciting offers online at www.croma.com. Don’t miss the festivities and the opportunity to make your dreams a reality.

     

  • Goibibo announces Kareena Kapoor Khan as brand ambassador

    Goibibo announces Kareena Kapoor Khan as brand ambassador

    Mumbai: Goibibo, one of India’s leading travel brands, stands for its youth-oriented offerings and campaigns. So, when it came to choosing the new face for the brand, Goibibo went back to the recommendations made by its core audience set.  

    In a stellar illustration of two-way communication between a brand and its audience, Goibibo announces Kareena Kapoor Khan aka Bebo as its new brand ambassador. This announcement coincides with the launch of Goibibo’s new campaign – Hotels aise on Goibibo, full marks by Bebo’ – and a new adapted social media identity. The brand integrates cues from the actor’s most memorable roles and her name in real life to its own personality thereby converging the brand and the brand ambassador like never before.

     

     

    To bolster the announcement, Goibibo has also launched a new brand film that gives voice to the main character energy of every Indian traveller with Kareena’s famous ‘Poo’ as the mouthpiece. Goibibo chief marketing officer Raj Rishi Singh further explained, “We all have a main character energy to our personalities which becomes especially prominent when we are on our travel breaks. With Kareena Kapoor Khan, the brand not only gives representation to this facet of our personality but also seamlessly integrates the brand and the ambassador into a cohesive voice.  Our larger campaign speaks to the evolving expectations of Indian travellers and the increasing expectations from all operators in the space. We are hopeful that our audience will be as excited as we are for this new chapter for Goibibo.”  

    Kareena Kapoor Khan said, “It’s such a delight to be the new face of Goibibo, or should we call it ‘Goibebo’? Among all the roles I’ve played on screen, Poo has been one character that has been an all-time audience favourite, even after all these years! It’s fascinating to see how Goibibo has taken such a beloved character and infused it into their new, fun campaign. Becoming Poo again, twenty years later, was such fun and it reminded me that there’s a bit of ‘Poo’ in every Indian traveller… after all, who doesn’t want to have the best holiday! So, what are you waiting for? Because ‘Poo’ has already given her seal of approval!”

    Goibibo stands firmly committed to maintaining impeccable standards and the latest campaign speaks to this goal. Bebo’s charisma, enduring popularity and high standards perfectly align with Goibibo’s mission to make sure accommodations listed on the platform are authentic, and there is no expectation and delivery mismatch.  Whether it’s Poo, or an everyman, with Goibibo one can rest assured with ‘Bebo’s’ seal of approval.

    The film has been conceptualised by Talented and executed by Dharma 2.0.

    Founding partner Priyanka Borah and Talented founding member & creative Binaifer Dulani said, “When we uncovered that the Indian consumer wants to be treated like a main character, from the movies, when on vacation – it instantly connected the dots for us, and gave birth to Goibebo. While the Poo character is iconic and has been leveraged in different ways, the strategic soundness makes this special, and its familiarity in a new context makes it memorable.”

    Dharma 2.0 founder Punit Malhotra said, “There is an inherent stickiness to ‘goibibo’ and ‘bebo’ that will stay in the mind of the audiences. Poo is an unforgettable character, and it’s an honour to revive her quintessential sassiness, in a brand-new context to speak to the Indian masses.”

  • ACC launches its new campaign ‘Bharosa Atoot’

    ACC launches its new campaign ‘Bharosa Atoot’

    Mumbai: ACC, the cement and building material company of the diversified Adani Group, launches its latest campaign that embodies its legacy of trust & durability. The film ‘ACC Bharosa Atoot’, takes viewers on an enchanting journey that beautifully captures a range of emotions and experiences, with trust as the cornerstone.

    ACC’s latest campaign honors and acknowledges the dedication and sacrifices made by our armed forces. The storyline, rich in symbolism, begins with an evocative scene of an airplane’s shadow touching down gracefully on an airstrip. It’s a metaphorical homecoming, a return to trust. Following this, we see an army, the embodiment of resilience and dedication, marching forward. Their unity is captured in a simple yet profound moment when two hands meet in a handshake – a silent declaration of the trust soldiers place in each other, which is emphasised by the words ‘Bharosa Lagta Hai’.

    The narrative takes a tender turn as we see an army man returning to his family. The air is thick with anticipation until joy shines from a young girl’s eyes, seeing her father. As she rushes to envelop him in a hug, the scene encapsulates the pure, unadulterated bond between a father and daughter. A mother looks on, her eyes reflecting a mix of pride and emotion, her smile capturing the essence of family and the ties that bind.

    Navigating through the picturesque hill road on a serene drive, the narrative captures a mother’s gentle guidance steering her family home, while a reassuring touch from the father underlines their shared journey and bond symbolizing the trust of ACC. Adding another dimension to the tale, the vast expanse of a concrete bridge and dam emerges as a testament to the quality and durability synonymous with ACC. The ending is on an emotional note, culminating with the entire family coming together and leaving the simple yet powerful message – ‘Ghar bhi bharose se banta hae’.

    Cement business CEO Ajay Kapur said, “From urban megastructures to every home, ACC has played an instrumental role both in India’s growing infrastructures and in the lives of common people. Through this film – Bharosa Atoot’, we would like to take people on a journey of why we build what we build. A journey to show the positive impact of our company on the lives of millions of Indians and the nation. A journey of winning the unbreakable trust of India.”

     

  • Zomato signs Ranveer Singh as brand ambassador

    Zomato signs Ranveer Singh as brand ambassador

    Mumbai: Zomato’s previous brand campaign, “Zomaito vs Zomahto” left India debating about the brand’s correct pronunciation. The debate continues in their all-new World Cup campaign that celebrates India’s unwavering love for cricket. As the excitement and anticipation for the ICC Men’s Cricket World Cup 2023 soars in India, Zomato’s latest brand campaign is live with superstar Ranveer Singh and legendary cricketer Chris Gayle. The campaign is live across major digital and offline channels across the country.

    In the campaign,  Bollywood superstar and Zomato’s brand ambassador, superstar Ranveer Singh is seen hosting a watch party at his home for cricket fans, along with the legendary cricketer, Chris Gayle! No watch party is complete without food, and Zomato joins the celebrations by delivering joy on time. However, Superstar Ranveer and Chris get into a debate while collecting the Zomato order. When the duo can’t decide whether it’s “Zomahto” or “Zomahto”, the Zomato delivery partner says, “Ab Zomaito–Zomahto nahi, India-India ka time hai!” As that penny-drop statement fills them with pride, the film ends with everyone celebrating together. Cricket is one of the key uniting forces in India and Zomato is an integral part of this celebration. After all, match ho toh Zomato!

    In another leg of the campaign, Zomato has launched an AI-generated film featuring superstar Ranveer Singh and Chris Gayle, calling out restaurant partners’ names and their popular dishes, during this world cup season.

    As India hosts the Cricket World Cup, the love for the sport and the Indian team is at an all-time high. There’s only one thing that matters for the next 45 days — supporting Team India. Zomato captures this very feeling and declares that supporting India is more important than the brand itself, in a film packed with excitement.

    Zomato marketing head Sahibjeet Singh Sawhney commented, “Our World Cup campaign is born out of our love and respect for Team India. And who better than Ranveer Singh to capture the infectious excitement, energy and passion of cricket fans across the country. There is a natural synergy between Ranveer and Zomato, which we have captured in our campaign as well. The Cricket World Cup is an exciting time for Zomato and while India breaks records on the field, we too are ready to serve the country. As the ad film says, it is time for India-India over Zomato-Zomato.”

    Expressing his enthusiasm on the collaboration, Singh said, “I am a big fan of Team India and Zomato’s World Cup campaign is the perfect ode to cricket, this season. Zomato is an energetic brand and quite the outlier in their industry — that really stands out to me. I’m excited to celebrate cricket with Zomato, Chris Gayle and the nation. Also, don’t ask me if it’s Zomaito or Zomahto”