Mumbai: Igniting its bold persona, Doritos, a Nacho Chip brand, has unveiled a ‘detonating’ new TVC campaign to introduce its explosive new launch – Doritos Dinamita. The bold new introductions are seasoned with extraordinary flavours and deliver a big crunch in every bite.
Drawing inspiration from its globally successful format, Doritos Dinamita has launched in two ‘explosive’ flavours – Fiery Lime and Chilli and Sizzlin’ Hot – which have been adapted and customised for the Indian palette. With this differentiated offering, Doritos aims to retain its leadership in one of the fastest growing tortilla chips market in the world.
Bringing to life the snack’s ‘explosive’ format, the film features a bunch of campers who are stranded in the middle of nowhere but saved by the bold move of the youngest in the group. As the campers desperately wait to be rescued for over two days, they fail to get the attention of the chopper hovering over them. Just then, the youngest of the lot stumbles on the last packet of Doritos Dinamita in his backpack. Looking at the dynamite shape and explosive flavour of the chip, he has a ‘eureka’ moment. He crunches on the chip to create an explosion that diverts the chopper back to the campsite, successfully rescuing all of them.
Speaking on the new film, PepsiCo India, Doritos, category lead Pranshu Sahni, “At Doritos, we have always our consumer at the centre of our communication, connecting with them through our innovative products and bold storytelling. While the all-new Doritos Dinamita perfectly embodies the boldness of the consumer it’s designed for, we wanted to amplify its crunch with a compelling narrative. Through our film, we’ve not only highlighted the ‘explosive’ nature of the product, but also our strong believe in bold self-expression.”
Leo Burnett national creative director Vikram Pandey (Spiky) said, “New Doritos Dinamita is shaped like a dynamite and has a fiery taste, this gave rise to the idea of ‘Har Bite Mein Blast’. Our film dramatizes this idea in the brand’s signature style of humour. The film will be followed up with an extensive integrated campaign that will play up the blast aspect of the product.”
Not limited to a TVC, the Doritos Dinamita ‘Har Bite Mein Blast’ campaign will be brought to life through a robust 360-degree surround campaign. Doritos Dinamita is available at Rs 20 and Rs 30 across all leading retail and e-commerce platforms in India.
Mumbai: As the radiant festivities of Durga Pujo envelop West Bengal in an aura of vibrancy, Tata Tea Gold, the beloved tea brand of the region, magnificently commemorates the spirit of the occasion with an innovative twist. In a first-of-its-kind collaboration, Laqshya Media brings to life an extraordinary dual-screen 3D Anamorphic Display at South City Mall, Kolkata, showcasing the quintessential handloom heritage of West Bengal through a captivating fusion of technology and tradition.
The awe-inspiring installation, on display from 14 to 21 October 2023, eloquently depicts the splendour of Durga Pujo through an intricate tapestry of Bengal’s five distinct handlooms. From the vivid conch blowing on the Jamdani-inspired packaging to the enchanting rhythms of the Dhaki depicted on the Kantha-inspired designs, the display seamlessly weaves a mesmerising tale of Bengali pride and festivity. Symbolising a tribute to the region’s rich cultural craftsmanship, this groundbreaking initiative by Tata Tea Gold and Laqshya Media Ltd promises to captivate the hearts of onlookers and tea enthusiasts alike.
Commenting about the successful 3D anamorphic outdoor installation, Tata Consumer Products president – packaged beverages (India and South Asia) Puneet Das said, “Durga Pujo is a cultural extravaganza transcending the boundaries of celebrations by amalgamating culture, traditions, artistry, and devotion of people. Handlooms are an integral part of festive celebrations, and with our Banglar Noksha Pujo campaign, we aim to pay tribute to the resplendent cultural craftsmanship of the region. By leveraging cutting-edge technology for contemporary storytelling, we endeavour to celebrate West Bengal’s acclaimed handlooms, creating resonance with our consumers. Further, our limited-edition festive packs persist in recounting the awe-inspiring handloom heritage of the state.”
Laqshya Media Group chief strategy officer Yuvrraj Agarwaal said, “Embracing Tata Consumer with gratitude, we embark on an extraordinary journey during the Durga Puja festivities, harmonising the elements of Tea, Tradition, and Technology to create an unparalleled experience. Durga Pujo, a grand cultural symphony, orchestrates a seamless fusion of culture, traditions, artistry, and devotion, with handlooms as a vital part. Through this campaign, we pay homage to the region’s rich cultural craftsmanship, weaving our story with consumers through the threads of never-seen-before technology.”
He added, “Our hearts brim with excitement as we unveil our role in illuminating West Bengal’s cultural vibrancy with our cutting-edge Dual-Screen 3D Anamorphic Display. As the pioneering execution of its kind in India by any brand, it stands as a testament to our relentless pursuit of industry-first innovations, underscoring our unwavering commitment to pushing the boundaries of creativity and technology. We are unwavering in our quest to make out-of-home experiences more captivating and immersive, and this project embodies that very philosophy.”
Laqshya Media Group company – Inventech CEO Sommnath Sengupta joyously reflects on the success of the Tata Banglar Noksha Pujo campaign, emphasising the triumph of the 3D Anamorphic Display from conceptualisation to installation. “With our successful 3D anamorphic outdoor installation and groundbreaking Dual-Screen 3D Anamorphic Display, we celebrate West Bengal’s cultural craftsmanship beyond the ordinary. Our commitment to pushing creative and technological boundaries is evident in every thread, creating immersive connections. We’ve woven an experience that transcends tradition, leaving an indelible mark on consumers’ hearts during the Durga Puja festivities,” he said.
Mumbai: Zomato, India’s food ordering and delivery platform has launched its Durga Puja campaign. Celebrating the spirit of Durga Puja and the magic and foods of Pandals, Zomato’s latest captivating ad film captures the spirit of the festival by showcasing the culinary treasures that make Durga Puja a gastronomic delight.
In its ad film, Zomato pays a heartfelt tribute to the essence of this sentiment—the magic and delectable cuisine of the pandals. It narrates the story of someone who, despite being stuck at home, enjoys the festival’s culinary delights, all thanks to Zomato.
The film captures the essence of Durga Puja, where food transcends mere sustenance to become a symbol of love, unity, and tradition.
Mumbai: Paytm Insider, India’s leading entertainment platform, launches ‘Join The Jalsa’ – a campaign featuring a vibrant array of Navratri events. In an effort to supercharge the festivities and forge deeper connections with the audience, the platform has embraced a holistic marketing strategy. By synergising outdoor, on-ground, and digital marketing initiatives, they are committed to curating an unforgettably vibrant Navratri experience, ensuring ease of purchasing tickets and the ultimate festive atmosphere.
After last year’s mega response, the platform has expanded its offerings across multiple venues and cities, exclusively ticketing for some of the biggest Navratri and Garba events in key cities. The platform showcases a line-up of riveting live events and experiences in Mumbai, Ahmedabad, Surat, Pune and Bengaluru for its Navratri campaign. Mumbai & Ahmedabad have been witnessing the highest traction in ticket sales, with the festival revellers attending in large numbers.
Moreover, Paytm Insider is not leaving any stone unturned to light up this Navratri with an array of promotional activities across the vibrant cities of Mumbai and Ahmedabad. They have strategically taken over 11 hoardings at prime locations in Mumbai (which includes Andheri, Malad, BKC, Bandra and Goregaon), six hoardings in Ahmedabad (including Gandhinagar, Bopal, SG Highway, and Satellite) and a few print ads in regional papers like Janmabhoomi, Bombay Samachar and Gujarat Samachar.
The platform is also live with digital screens and kiosks in residential societies of Mumbai & Ahmedabad, targeting over 500 homes. The kiosks are placed to offer a seamless ticket-purchasing experience right at the patron’s doorsteps.
Furthering their outreach, Paytm Insider has engaged with corporate entities by deploying 40 screens in Mumbai at offices located in BKC, Lower Parel, Andheri and Borivali. To tap into the music and podcast listening audience, Paytm Insider has strategically tied up with audio streaming aggregators like Spotify, Jio Saavn, Wynk, and Zeno to promote events on their platforms. To amp up the festivities, their digital tie-ups with pages like Whats Hot Mumbai will ensure that festival enthusiasts never miss out on the popular Navratri events. But that’s not all! The platform has activated BTL initiatives with scan-and-buy posters, promotions at colleges near key events, campaign posters on auto rickshaws and much more, creating a holistic consumer-centric experience for ease of purchasing Navratri tickets.
Paytm Insider’s business head, Varun Khare expressed, “We’ve kicked things up a notch this year by bringing you an epic roster of events through our ‘Join The Jalsa’ campaign. Our goal was to elevate the Navratri experience, making sure there’s something for everyone. And when it comes to marketing, it’s not just about spreading the word, we’re all about making it super easy for you to snag your tickets hassle-free.”
Paytm Insider has a line-up of some of the best Navratri celebrations happening across the country. Get your tickets on Paytm Insider now and ‘Join The Jalsa’, where India dances to Navratri’s rhythm.
Mumbai: Announcing the second leg of their ‘Every Walk Is A Rampwalk’ campaign, Bata India has launched its latest celebration collection for the much-awaited festive season. The collection features premium, occasion wear footwear designs ranging from embellished heels & mojaris from Bata Red Label, sleek formals and casual loafers from Hush Puppies, open sandals from Bata Comfit to complement ethnic wear for the festivities, all with the promise of comfort. The collection hits the stores & Bata.com at the right time as people step out to shop & celebrate more crediting to the onset of festivities.
The campaign film features popular social media influencers – adventurer Vishakha Fulsunge (@ridergirlvishakha), extreme athlete Aakash Malhotra (@wanderwithsky), digital creator Jahnavi Dasetty (@mahathalli) & actor Raghavendra Mahat (@mahatofficial). Each with their own unique personality and style, can be seen making a style statement at various festive occasions, turning each step into a runway moment.
Speaking on the campaign, chief strategy and business development officer Badri Beriwal said, “Following the successful launch of our new City Casual Collection, we are back with a carefully crafted range of footwear to add on to the charm of the festive season and elevate the spirit of celebration for our customers. With two back-to-back collection launches, we are amplifying our efforts to provide our customers with a diverse range of global fashion and premium designs in footwear through our expansive retail network.”
“This season, we have amplified our marketing investments, especially in TV and digital channels. We have strategically invested in the greatest cricketing event – ICC Men’s Cricket World Cup as an Associate Sponsor on Cricket Live to reach out to our valued customers. We are excited to be the partners in celebration for our cherished customers through our elevated & premium footwear styles.,” he added.
Bata’s celebration collection arrives just in time to empower you with confidence and elevate your festive fashion. Whether it’s the spirited festivities of Navratri, the sparkling grandeur of Diwali, the elegance of weddings, the magic of Christmas or the fresh start of the New Year, this collection offers the perfect footwear for every celebratory moment. To explore the latest Celebration Collection, visit your nearest Bata store or check out Bata’s official website Bata.com/in.
Mumbai: Diwali is a time of celebration and festivities, of sharing joy and happiness with one another. It is this spirit of generosity that Cadbury Celebrations, India’s most loved chocolate gifting brand, is championing once again with its latest campaign, #ThisAdIsMyStore. The heartwarming pan-India campaign puts the spotlight on thousands of small business owners, gifting them the visibility they need to have a bumper Diwali.
This year, Cadbury Celebrations’ latest campaign is built around channeling prosperity towards smaller home-based businesses selling varied seasonal Diwali items such as hand-painted diyas, kandli, homemade snacks, desserts, candles, jewelry, etc. While such businesses primarily cater to the festive season’s prosperous demand cycle, they often can’t optimally capitalize on it as they lack the resources and presence required to reach out to new prospects and get more business.
With #ThisAdIsMyStore, this time Cadbury Celebrations is giving talented homepreneurs the platform to shine by turning every Cadbury ad across all formats – including billboards, digital outdoors, mobile outdoors, online, print, and TV – into a shoutout for their business aka ghar ki dukaan. Each ad features a unique QR code that redirects users to their local homepreneur’s WhatsApp for Business chat, where they can discover and shop for homemade items.
The Cadbury Celebrations campaign is complemented by a moving and uplifting TVC that showcases what such an intervention means to small local business owners. It opens with a shot outside a house in a brightly lit colony, where Beena, a woman who owns a homemade diya business is busy packing her customers’ orders. A group of youngsters then visit her home and cajole her into coming with them, even as she frets about fulfilling orders for the entire colony. The group then shows Beena her own #ThisAdIsMyStore billboard, informing her that she won’t be fulfilling orders just for their colony but the entire city before wishing her a Happy Diwali with a Cadbury Celebrations pack. An emotional Beena hugs the group before the ad cuts to more #ThisAdIsMyStore billboards showcasing women entrepreneurs who sell seasonal items out of their homes.
Speaking on the campaign, Mondelēz India VP marketing Nitin Saini said, “One of the biggest pulls about Diwali is the ever-present sense of generosity and a sense of share and care between communities during the festive season. With the #ThisAdIsMyStore campaign, we are tapping into this festive spirit by shining the spotlight on one of the least visible sections of the Indian business ecosystem: the seasonal sellers. These businesses are typically operated from home by women for a short duration and don’t have the presence or the resources to expand beyond their immediate localities. We wanted to change this dynamic by giving them the platform to reach out to customers all over their city and benefit from the demand cycle. Everyone deserves more happiness, more prosperity, more joy in their lives and, this Diwali, we are glad to be the enablers of prosperity for the small business owners who have signed up for the campaign.”
Ogilvy India chief creative officer Sukesh Nayak added, “Diwali is the time for all businesses to thrive. But unfortunately, there are a few businesses that don’t fully benefit from the festive demand. Women Homepreneurs despite having the best talent and offerings manage to do business near their homes only. Their reach stays limited to their immediate neighbourhood.
Extending our brand’s platform of generosity, we decided to shine light on these talented women homepreneurs with #ThisAdIsMyStore. We decided to make every celebrations ad, their ad. We personalised and hyper-localized every Cadbury Ad to showcase these home businesses across their city and increased the reach for ‘Ghar ki Dukaans’ by helping them travel beyond their current social circle and neighbourhood.
We conceived and developed a tech-enabled digital platform for these home businesses to register and get their ads in our Celebrations Ads across the city. To ensure a simple and seamless buyer experience, we made each #ThisAdIsMyStore a shop front to scan and buy directly from these home businesses. So, this Diwali Ghar ki Dukaan se bhi kuch Achcha ho jaaye, kuch meetha ho jaaye.”
Wavemaker India chief client officer & office head, West, North & East Shekhar Banerjee said “This year, we intend to make Diwali even more special for every Homepreneur. As a team, we encountered two significant challenges: developing an intuitive and user-friendly technology and ensuring deep and seamless integration across various platforms and media touchpoints. To truly make an impact, we focused on enabling three key segments to easily access this technology: Homepreneurs, their close connections, and festive shoppers. It is crucial for festive shoppers to perceive this as a valuable alternative for their holiday shopping needs. With this campaign we are gratified to be enablers of prosperity for these hardworking individuals and look forward to seeing their businesses thrive”
This campaign was executed with the help of tech partner Delta X and production partner EarthSky Pictures.
Mumbai: As the Indian cricket team continues its winning streak in the ongoing ICC Men’s Cricket World Cup 2023, Mastercard has released a special anthem to enable millions of cricket fans across the country to relive the 2011 triumph.
The anthem features World Cup-winning captain and Mastercard’s brand ambassador, Mahendra Singh Dhoni recalling the moments leading to the historic win 12 years ago at Mumbai’s Wankhede Stadium. It shows scores of fans cheering for the Men in Blue as the team chased down Sri Lankan team’s 275-run target to lift the coveted trophy.
Powered by Mastercard’s iconic Sonic brand tune, the anthem has been designed on the theme of ‘Har fan hai priceless’ (every fan is priceless). It includes the former Indian skipper emphasizing that every cheer by cricket fans goes a long way in lifting the spirits of players. It further shows Dhoni remembering the moment when all Indian fans in the stadium began chanting ‘Vande Mataram’.
“This anthem is a tribute by Mastercard to millions of India’s cricket fans who breathe life into the game. As ICC’s global partner for this year’s World Cup and a brand which has a strong connection with Indian cricket, Mastercard is committed to providing memorable opportunities and experiences to fans. The undying spirit and depth of emotions exhibited by fans in every match that India plays is simply priceless,” said Mastercard EVP and head of marketing and communications, Asia Pacific Julie Nestor.
Mumbai: Intel in association with Dentsu Gaming & StreamO – India’s first live-stream sponsorship bazaar where brands meet live-streamers to reach Gen Z, collaborated for the biggest gaming festival of the year – ‘Intel Gamer Days 2023’. Titled ‘Intel Gamer Days X Dentsu Gaming X StreamO’, the campaign aimed to target the Gen Z audience, who are engaged with the gaming community across 29 countries around the world. It effortlessly focused on reaching out to millions of gaming enthusiasts while also unlocking the potential of Gen Z gaming communities.
The brand, in association with Dentsu Gaming – a solution from dentsu India that captures the gaming’s explosive audience growth, and StreamO, aspired to address the challenges of targeting Gen Z gamers who typically dislike traditional advertising and frequently use ad-blockers while also dealing with issues faced due to continuous live-streaming.
The ‘Intel Gamer Days X Dentsu Gaming X StreamO’ campaign was a huge success. It demonstrated the gaming community’s extraordinary power as well as the enormous potential of the Indian gaming business. The campaign exemplifies the power of the correct channels, understanding, and marketing strategy.
It garnered over four million YouTube live views and over 35 million overall impressions, over 30 million YouTube impressions, and over 2.3 million Instagram impressions. The campaign featured leading OEMs including ASUS, Acer, Dell Technologies, HP, Lenovo India, MSI, GIGABYTE, and ASRock Inc. along with over 300 gamer influencers, six vernacular languages, and eight top games. The content was offered through known platforms such as Instagram Reels, Instagram Collaboration Posts, and YouTube Shorts, to efficiently reach out to Gen Z gamers.
Speaking on the campaign, dentsu CEO media, South Asia and Dentsu Gaming lead Anita Kotwani said, “Each game live-stream is typically 3 to 5 hours long with no natural breaks or half-time. So, an interruptive pre-roll or mid-roll during the crucial game-play in a stream can be an irritating and frustrating experience for GenZers who hate traditional forms of advertising and also apply ad-blockers to not watch ads.
Stream O solved this problem with their scalable tech that works across multiple platforms like YouTube Live and Twitch and all popular games live-streams, so GenZers react, interact, and engage with the Intel Gamers Day in a way like never before.”
Intel India marketing director, sales, marketing & communications group Apurva Jani added, “With Intel Gamer Days, we have created an impact on the gaming community year-on-year. India’s gaming market is booming, and we at Intel are glad to be part of this growth. For the 2023 edition of Intel Gamer Days, we brought together 4000 gaming enthusiasts and more than 42 gaming influencers for celebrating gaming on the latest and greatest Intel powered devices.”
StreamO founder and CEO Tushaar Garg commented, “We are thrilled to be supporting Dentsu Gaming and Intel with the Intel Gamer Days for a third year in a row. This partnership illustrates conviction in StreamO’s gaming-marketing product to attract, retain, and nurture high-caliber partnerships.”
It is pertinent to note here that the gaming industry primarily targets Gen Z audiences – individuals aged 18 to 24 and is expected to reach a stunning $5 billion in India by 2025, making it a thriving arena for brands to engage with the younger generation.
Mumbai: In the world of celebrity endorsements, the latest MAK Lubricants TVCs featuring brand ambassador Rahul Dravid stand out as a delightful surprise. Unlike most commercials, these sharp-edited, fun films feel more like mini-movies, showcasing everyday situations we all can relate to.
The first TVC, aimed at car owners, skilfully captures the essence of commonplace household discussions escalating into serious debates over trivial matters. Dravid, with his ever-reliable persona, swoops in to inject levity, underscoring the importance of making wise choices, whether it’s about engine oil or selecting the right school for your child.
Similarly, the second TVC, catering to bike and scooter owners, derives humour from the complex decisions surrounding love and life. Dravid’s intervention serves as a reminder that decisions, whether related to engine oil or relationships, should be approached with careful consideration.
Lastly, targeting truck owners, the advertisement humorously illustrates the ripple effect of a breakdown, humorously linking it to the closure of a beloved dhaba. Dravid’s sagacious advice underscores the significance of dependability, both in the choice of engine oil and in discovering the best chicken joint in town.
These TVCs are truly exceptional, not just for their clever wit and humour, but also for Rahul Dravid’s remarkable comedic talent. What sets them apart even more is the remarkable range of characters portrayed, from the earnest husband and the puzzled scooter owner to the affable Sardarji. This diverse portrayal adds a layer of authenticity and relatability to the storytelling, making it all the more engaging and enjoyable.
Executive director (lubes) P. Sudhahar articulates this sentiment with precision: “These TVCs exemplify our unwavering dedication to dependability. They embody our core values of reliability and quality, reinforcing our commitment to delivering exceptional products that our customers can rely on.”
Chief general manager (public relations & brand) S. Abbas Akhtar who played a pivotal role in conceiving, scripting, and positioning these films, shares his insights: “By interweaving relatable, real-life situations with the significance of choosing the right engine oil, we’ve crafted narratives that resonate deeply with our audience. Through this creative approach, we aim not only to entertain but also to educate our customers about the importance of making informed decisions regarding their choice of engine oils.”
Overall, these MAK Lubricants TVCs, featuring Rahul Dravid, do more than just market a product; they offer an engaging narrative that not only brings a smile to your face but also cultivates a deeper understanding of the significance of dependability when selecting engine oils for your vehicle.
Mumbai: This Navratri, Haldiram’s has introduced its Navratri special feast menu, satisfying all your fasting desires. The brand proudly presents the campaign, offering flavoursome recipes that are both delicious and true to the spirit of the festival. Haldiram’s stands out as a pioneer, ensuring the most hygienic preparation of Navratri meals.
Dive into an array of delicious options at your nearest Haldiram’s restaurant or order online exclusively from Zomato.
From timeless favorites like Kurkuri Sabudana Tikki to innovative creations such as Tandoori Platter, Sabudana Papdi Chaat and Purani Dilli Ki Tawa Aloo Chaat, the menu is designed for every palate. The tandoori specialties are a delightful blend of succulence on the inside and crispiness on the outside, a must-try for all.
If you’re looking for a complete meal, you can’t afford to miss the Navratri special thali at Haldiram’s this festive season that gives you full variety and feasting experience.
Introducing the campaign, Haldiram’s head of marketing Divya Batra remarked, “This Navratri, let your fast be a flavorful journey. We, at Haldiram’s, have carefully curated a Navratri menu that celebrates the essence of fasting while delivering a good culinary experience. From traditional fasting snacks to hearty, wholesome dishes, you can explore a world of flavors at your nearest Haldiram’s restaurant or conveniently order online via Zomato.”
Haldiram’s president – retail Kailash Agarwal expressed, “Navratri is a time to seek blessings and savor flavorful meals after a day of fasting. At Haldiram’s, we understand the diverse taste preferences of our patrons and the significance of traditional recipes during the festival. Hence, we have meticulously crafted a special Navratri menu to tantalize the taste buds of our valued customers as they celebrate the much-awaited festival – Navratri.”
Join us in the celebration! Experience the ‘Navratri Special Feast’ at your nearest Haldiram’s outlets. For added convenience, we also offer online ordering through Zomato, so you can relish these Navratra delights from the comfort of your home or at our restaurants. We invite you to savor the essence of Navratri with us.
