ITV

Tag: Campaign

  • Airtel’s Wynk Music launches “The Last of The Beatles” campaign for The Beatles’ final song

    Airtel’s Wynk Music launches “The Last of The Beatles” campaign for The Beatles’ final song

    Mumbai: Wynk Music, India’s number one music streaming app by downloads and daily active users, today launched “The Last of The Beatles” campaign dedicated to the release of the final Beatles song – ‘Now and Then’.

    The campaign is a heartfelt tribute to the iconic British rock band and features a page dedicated to the band on Wynk Music. Wynk has also curated a Beatles’ playlists with their 70s rock music playlists which are also available with exclusive HelloTunes for fans.

    The campaign will be live for 15 days and will offer a rich mosaic of content and music that pays homage to the band’s legacy.

    Campaign Highlights:

    1. Rediscovering the Beatles

    A specially curated content from The Beatles’ extensive discography where fans can immerse themselves in the timeless classics that have defined generations and experience the magic of John, Paul, George, and Ringo.

    2. The Golden Era of 70s Rock

    A collection of handpicked 70s rock playlists that will transport music enthusiasts back to a time when rock ‘n’ roll ruled the airwaves.

    3. Showcasing HelloTunes

    Exclusive HelloTunes of The Beatles’ music: Subscribers can set these tunes as their caller tunes and relish the melodies of this legendary band.

    4. Engaging Content

    Music lovers can engage with their favourite band on social media with interesting trivia, song lyric carousels, and other captivating content related to The Beatles. Fans can dive into the world of the band’s history, music, and more, to fully immerse themselves in the celebration.

    For more information on the campaign and to join the celebration, click on the below links:

    Check The Beatles page on Wynk here: https://open.wynk.in/s1(accessible on mobile only)

    The Beatles playlist: https://open.wynk.in/s2
    HelloTunes for The Beatles: https://open.wynk.in/s3

  • No more morning goof-ups with the all-new Colgate MaxFresh

    No more morning goof-ups with the all-new Colgate MaxFresh

    Mumbai: Colgate-Palmolive (India) Ltd, the market leader in oral care, introduces a refreshing and whimsical campaign that embraces the world of morning goof-ups. In a playful take on morning drowsiness, Colgate MaxFresh highlights the notion that when we’re feeling sleepy, we tend to deviate from our usual selves and commit amusing bloopers.

    Colgate-Palmolive India director, toothpaste (family & equity) marketing Anaswar Rajagopal expressed the inspiration behind the campaign, stating, “It is a universal truth that you don’t feel like yourself if you are not fully awake. Consequently, during such moments, you find yourselves making silly mistakes like- boarding an elevator without pressing the desired floor button, locking the house door only to realise that the car keys are left behind, or sending a long email and missing out on the attachment!

    Colgate MaxFresh understands you and gets you ready for a goof-up-free morning. The toothpaste ‘instantly’ wakes you up, with a burst of intense freshness, setting the tone for a vibrant start. With this ad film, we wanted to create exaggerations of possible slip-ups to drive home the message that brushing with Maxfresh gives you a jolt of morning freshness that makes you alert and wakeful.”

    About the film:

    The light-hearted ad unfolds with a groggy doctor walking in with a bed attached to his back to represent how he has still not fully woken up. Due to his grogginess, he makes a lot of funny goof-ups which surprises everyone around. The senior nurse comes to his aid by offering him the new Colgate Maxfresh with unique cooling crystals which refreshes him; post which he feels fully awake and ready. This quirky message emphasizes the importance of morning wakefulness to ensure you start the day goof-up free.

    This new campaign is accompanied with a product relaunch as well. The new Colgate MaxFresh toothpaste now has a superior technology that offers 10X longer lasting cooling* to consumers. A freshness experience so unique and intense that it will help you to truly wake up in the morning!

    WPP@CP Juneston Mathana talked about the campaign, “The last thing that needs to be a part of our morning routine is sleep. Sleepy mornings often end up becoming a recipe for goof-ups. We’ve all experienced it and probably also find it funny later. So when the idea of a person carrying his bed like a backpack was floated around by Priyanka Patyal from my team, we all woke up from our creative slumber. Even Harshad & Kainaz knew we had cracked it for Colgate MaxFresh. The toothpaste with cooling crystals that kicks the sleep out of you. Directed by Ayappa, this one is pure functional and pure fun.”

    Colgate MaxFresh is known for its commitment to delivering superior and innovative oral care products. This unique campaign not only highlights the brand’s dedication to freshness but also serves as a reminder of the positive influence it can have on individuals, even in the most demanding circumstances.

  • Iss Baar Diwali Sabki Hai! with Roadcast’s new QR code campaign

    Iss Baar Diwali Sabki Hai! with Roadcast’s new QR code campaign

    Mumbai: As the shimmering lights of Diwali draw closer, RoadCast, India’s leading innovator in automotive technology, unveils an extraordinary solution to combat the common issue of double parking during the festive season in India.

    With their new campaign -“Iss Baar Diwali Sabki Hai!” RoadCast is on a mission to redefine Diwali celebrations and wave goodbye to the inconveniences of parking mayhem.

    Diwali, the grand festival of dazzling diyas, sweet treats, and heartfelt gatherings, is not all smooth sailing. The shopping trips can often turn bitter due to the infamous conundrum of double parking. This is where Roadcast has stepped in to save the day with its QR code solution!

    The consumer can download the app, generate their very own QR code, and affix it to their vehicle. This simple step will allow people to promptly scan this QR code on your vehicle and get in touch with you in case they are inconvenienced by your parked car. Similarly, you can also scan the QR code on the other person’s vehicle in case you are the one stuck with their haphazard parking!

    One of the major advantages of this solution is privacy and safety. The QR code allows drivers to reach out to each other without the need to reveal or know any personal information.

    “Today the number of vehicles on the road has increased drastically. During festivals, this number increases multifold. This issue of inconveniences like double parking is an everyday issue but even more frustrating during festivities. The idea of this QR code is not just about technology, it’s about bringing convenience, safety and harmony to the festivities. It is safe as no one has to give out their personal information like contact number and it is convenient because it takes just seconds to scan the code and contact the driver”, shared Roadcast co-founder Vishal Jain.

    After all, Kyunki sabka hai tyohar, kisi ko kyu pareshan karna yaar? Chota sa hi toh hai, lagale na QR!”

  • Alkem Laboratories’ ‘Healthy Lungs’ campaign aims to clear the air

    Alkem Laboratories’ ‘Healthy Lungs’ campaign aims to clear the air

    Mumbai: With the onset of winter, India’s air quality takes a dangerous plunge, exposing its citizens to heightened levels of pollution and a surge in pulmonary stress. As the world grapples with environmental challenges, Alkem Laboratories spread awareness about the harrowing issue of winter pollution and its adverse effects impacting stress on lungs called pulmonary stress through its campaign ‘Healthy Lungs.’

    Winter in India not only brings chilly temperatures but also an alarming rise in air pollution. Recent studies reveal that 14 out of the 20 most polluted cities globally are located in India, with air pollution levels escalating during the winter season. This, in turn, contributes to rising cases of pulmonary stress causing exacerbations of Chronic Obstructive Pulmonary Disease (COPD) and asthma, during the colder months. Data from the World Health Organization underscores the urgency of this campaign, indicating that over a million people succumb to air pollution-related diseases in India annually.

    Alkem Laboratories Ltd president and head of acute business Sudipta Roy expressed the importance of their ongoing campaign, ‘Healthy Lungs,’ which can be accessed at www.thehealthylungs.com. Mr. Roy stated, “The statistics are staggering. Air pollution in India resulted in 1.67 million deaths in 2019, marking the largest pollution-related death toll in any country worldwide. The economic losses associated with this crisis amounted to a staggering $36.8 billion. We cannot afford to turn a blind eye to these alarming figures.”

    What sets India apart is the extent to which air pollution exceeds international guidelines. On average, India’s cities surpass the World Health Organization’s recommended limits for PM 2.5 in the atmosphere by a staggering 500 per cent. This dangerous phenomenon can be attributed to emissions from vehicular traffic, the burning of fossil fuels in households, particularly by economically disadvantaged families, and the fumes emanating from waste burning. The consequences are devastating, especially for those living in densely populated urban areas.

    ‘Healthy Lungs’ aims to raise awareness about the gravity of the situation and empower citizens with the knowledge and tools to protect their respiratory health during the challenging winter months. The initiative will focus on advocating for cleaner air and providing guidance on mitigating exposure to harmful pollutants. The initiative also conducts >600 camps and clinics across India to facilitate early diagnosis and treatment of respiratory ailments. These timely interventions have started making a significant difference in managing respiratory conditions like Asthma and COPD. Additionally, Alkem Laboratories will work towards promoting research and development in the field of respiratory medicine to provide innovative solutions and therapies for those affected by pulmonary stress.

    “By launching this campaign, Alkem Laboratories Limited is taking a proactive role in combating the dire consequences of winter pollution in India. The company believes that every individual has the right to breathe clean and healthy air, regardless of the season. Together, we can make a significant impact in reducing the pulmonary stress that plagues our nation during the winter months,” added Sudipta Roy.

  • Larah Opalware by Borosil unveils exclusive “Iss Diwali ka Perfect Gift” campaign

    Larah Opalware by Borosil unveils exclusive “Iss Diwali ka Perfect Gift” campaign

    Mumbai: Larah Opalware by Borosil, is thrilled to unveil its latest digital video campaign (DVC) in celebration of Diwali. The campaign, titled “Larah by Borosil, Iss Diwali ka Perfect Gift,” centers around the joy of gifting during the Festival of Lights and spotlights the brand’s newest offering, the exquisite Storage Bowls with Lids, available in sets of two and three.

    Diwali, the festival of lights, symbolises the triumph of good over evil and is a time for families and friends to come together, exchange tokens of love, and create enduring memories “Iss Diwali ka Perfect Gift” campaign underscores the joy of receiving the perfect Diwali gift that radiates happiness, affection and thoughtfulness.

    The campaign’s hero is the all-new impeccably crafted set of Storage Bowls with Lids. These splendid pieces embody the very essence of gifting perfection for this festive season, whether you opt for the set of two or three, each one is a testament to Larah Opalware’s timeless appeal.

    Borosil assistant VP of marketing Barnali Shankar shares her sentiments about this splendid Diwali campaign, “Diwali is a time when emotions are expressed, traditions are embraced, and bonds are strengthened. Our ‘Iss Diwali ka Perfect Gift’ campaign is not just about gifting but conveying love and emotions through thoughtful gifting. The Storage Bowls with Lids epitomize the quality and style we represent, making them the quintessential Diwali gift.”

    The brand-new offering is available to all customers who wish to celebrate the joy of giving this festive season. With Larah Opalware, one can rest assured of the highest quality and design that will infuse elegance into any home.

    These sets of storage bowls with lids are available at all leading retail outlets and on myborosil.com

  • Social Panga and ZEISS collab for ZEISS Light 2 Progressive Lenses launch

    Social Panga and ZEISS collab for ZEISS Light 2 Progressive Lenses launch

    Mumbai: Recognised for its commitment to cutting-edge technology and optical excellence, ZEISS India has collaborated with Social Panga to release its latest campaign introducing its groundbreaking product ZEISS’ Light 2 Progressive lenses.

    The brand has released a dynamic video experience, which is the first of its kind video production, conceptualized and executed by Social Panga under their production house The Yellow Shutter. The ad is a display of creativity, for the launch of ZEISS Light 2 Progressive lenses in the Indian market.

    The ad film was approached with a desire to match the lenses’ premium, technologically advanced features with an equally high-quality visual representation. This resulted in the video not only showcasing the product but also captivating the viewer’s imagination. This collaboration is a testament to ZEISS commitment towards precision into a visual story that not only informs but also delights the audience.

    The ZEISS Light 2 Progressive lenses are more than just spectacle lenses; they are a testament to ZEISS’ dedication to enhancing people’s lives through exceptional vision solutions. With features like advanced design, optimised visual fields, and seamless transitions, ZEISS Light 2 Progressive lenses offer a breakthrough experience in vision correction. They are designed to adapt effortlessly to various viewing distances, making them a perfect fit for modern, digital, and active lifestyles.

    Addressing this exciting collaboration, Carl Zeiss Vision Care India head of marketing Ritesh Dwivedi stated, “We’re all about creating cutting-edge technology and delivering top-notch optical products. Hence, we forged a collaboration with the innovative team at Social Panga to introduce our groundbreaking product in a completely novel manner – through an engaging and dynamic video experience. Social Panga’s creative prowess truly shone as they conceptualized the launch film for ZEISS Light 2 Progressive lenses, marking a historic milestone as the first-of-its-kind video production in the Asia Pacific Region. It has been an incredible journey, and we are genuinely thrilled with how this collaboration has breathed life into our vision.”

    Social Panga co-founder Himanshu Arora said, “ZEISS India and Social Panga’s partnership to introduce the ZEISS Light 2 Progressive Lenses through a captivating video experience was nothing short of exhilarating. To exemplify ZEISS India’s dedication to precision and innovation, we crafted a video that best represented the brand, and we are delighted to have played a pivotal role in its successful execution. We look forward to continuing our collaboration and creating more such visual stories.”

    Discover the world of ZEISS Light 2 Progressive lenses through this stunning video and experience the future of vision firsthand. The campaign is released across social media platforms and has received a positive response from users.

  • Zivame launches #CheckYourselfOut campaign

    Zivame launches #CheckYourselfOut campaign

    Mumbai: Zivame, India’s leading destination for women’s intimate wear, has undertaken a mission to revolutionize the very essence of how women perceive and engage with mirrors. In a pioneering effort to raise breast cancer awareness, Zivame launched the “Check Yourself Out” campaign, a ground-breaking reinterpretation of the everyday act of self-reflection in front of the mirror. Women worldwide regularly steal moments to glance at their reflections, a common yet meaningful ritual. Zivame harnesses the power of mirrors to promote an essential cause: encouraging women to perform self-examinations for early breast cancer detection. This innovative approach amplifies the impact of a routine act, ultimately fostering proactive health awareness.

    The “Check Yourself Out” campaign has taken shape across Zivame’s expansive network of over 165 stores throughout India. Zivame has adorned the mirrors in their fitting rooms with Pink Ribbons and co-branded stickers, featuring the campaign’s hashtag #CheckYourselfOut and a QR code that leads to a landing page. This landing page provides step-by-step guidance on self-examination and shares intriguing data about breast cancer. To expand the campaign’s reach even further, Zivame has strategically placed co-branded QR codes on mirrors in top 33 malls across the country.

    Zivame has also joined hands with Manipal Hospitals to further incentivise consumers to proactively test. In this strategic partnership, customers who make a purchase with Zivame will be entitled to an exclusive 15 per cent discount on mammography services across Manipal Hospitals.

    In a unified effort to champion the cause of breast cancer awareness, Zivame, Manipal Hospitals, and SAP organised a Walkathon that took place on 18 October. The Walkathon with over 250 people participating, further raised awareness about the importance of regular self-examination and mammography in the fight against breast cancer.

    Commenting on the campaign, Zivame head brand marketing Khatija Lokhandwala said, “The campaign encourages every glance in the mirror to be a moment of self-care and empowerment. It not only encourages women to embrace their unique beauty but also nudges them to regularly self- examine since early detection is key.”

  • Kajaria Ply & Laminates launches #DeshKiRaunak campaign

    Kajaria Ply & Laminates launches #DeshKiRaunak campaign

    Mumbai: An awe-inspiring campaign, “Desh ki Raunak,” has been launched recently by Kajaria Ply & Laminates, India’s leading plywood and laminates brand from the house of Kajaria (India’s number one tile brand).

    The campaign aims to capture the beauty and diversity that exists in the celebration of Indian festivals. It shows the grandeur of Navratri through the exhibition of the multiple forms it takes across the country and by citing incredible facts about the festival, for instance, the story of Chokkhu Daan in West Bengal, where the third eye of the Goddess is supposedly drawn by one artist in a single stroke, that too in complete darkness.

    Known for beautifying spaces with its magnificent shades and designs of plywood and laminates, Kajaria Ply & Laminates is showcasing the color and beauty of vibrancy in the country’s culture.

    The focal point of the campaign is the brand’s collaboration with influencers from across the country. Popular social media influencers are included in the campaign to display the unique ways of Navratri celebration in different regions of India. They will be creating and sharing videos of festivities from their specific region, which will be featured on Kajaria Ply & Laminates’ social media accounts.

    The campaign “Desh Ki Raunak” beautifully encapsulates the essence of India, echoing our core belief, “India jaisa strong.” Our diversity is our strength, and the varying ways of celebration that define our nation are what make India special. This campaign salutes the unity in diversity and the indomitable spirit of our people, where our strength as a nation mirrors the colorful tapestry of our festivities.

    Kajaria Ply & Laminates COO Shyam Shekhawat said “Being a true and proud Indian brand, at Kajaria Ply & Laminates we view the diversity and differences as strength. With this campaign, we wanted to show the magnificence of Indian culture and the beauty existing in our differences. The execution was managed wonderfully by the creative agency SocioStreet Advertising LLP.” 

     

     

  • Anushka Sharma & Virat Kohli partner with ‘Unseen’ for Livspace’s spooktacular campaign

    Anushka Sharma & Virat Kohli partner with ‘Unseen’ for Livspace’s spooktacular campaign

    Mumbai: Following the success of last year’s campaign, which featured brand ambassadors Anushka and Virat, Livspace, one of Asia’s largest omnichannel renovations & interiors platform has launched its 2023 brand campaign, ‘Livspace your space- Season 2.’ The campaign aims to showcase the evolving roles of homes in our lives and how Livspace enables you to maximize the potential of each room within your home.

    Livspace CMO Kartikeya Bhandari said, “This year we are bringing back ‘Livspace your space’ for a second innings with our brand ambassadors Virat & Anushka. We added an element of horror coupled with humor to our films this time around, while also reiterating our commitment to redefining living spaces with the best in class materials and designs. The campaign films are poised to strike a chord with a wide-ranging audience, further cementing our standing as the No 1 Home Interiors Brand in the country. We are extremely excited to time these around the cricket world cup fervor that grips our nation and will employ a media mix of digital, social and CTV to engage with our audiences.”

    “Livspace your Space”, Season 2 stars Virat and Anushka as an upper-middle-class couple facing surprising interior issues in their supposedly comfortable home. Initially, it appears to be a ghostly horror story, but it soon turns into a humorous tale of their interactions with unconventional ‘spirits’, all trying to fix their interior design problems. The films were conceptualized by TILT and directed by Corcoise Films.

    Tilt Brand Solutions chief creative officer Adarsh Atal shared his insights, saying, “On Livspace, we have always attempted to push the envelope every year. The thing with poor quality interiors is that they continue to play on your mind as you have to literally live with them and in the house you have made. This insight gave us the springboard for our creative device, where we see different kinds of ghosts, ghouls and scary entities trying to scare Virat and Anushka at their home, but what’s really haunting them are the poor quality interiors. The first of the series is already live with more to come!.”

    The campaign maintains its central focus on quality in both material and design. It delves into the human tendency to seek certainty and routine, demonstrating how unexpected disruptions stemming from subpar home interiors can become a relentless source of distress. The campaign emphasizes the significance of investing in high-quality materials and designs to create a sanctuary of comfort, guarding against potential nightmares caused by inferior interior choices.

    With this campaign, Livspace aims to create strong brand recall and deepen its connection with customers across different regions. Launching concurrently with the ICC Men’s Cricket World Cup, the campaign will employ a multi-faceted approach, including a strategic blend of digital and social media, along with connected television, to engage with relevant audiences.

    The campaign comprises a series of four videos, including two 10-second clips and two 30-second clips. All four videos will be rolled out with a two-week gap between each launch. The campaign is set to span across eight weeks.

  • Mamaearth’s campaign celebrates womanhood and Durga Maa

    Mamaearth’s campaign celebrates womanhood and Durga Maa

    Mumbai: Mamaearth, from Honasa Consumer Ltd and the fastest growing BPC brand in India to reach an annual revenue of ₹10 billion (in the preceding 12 months) within six years of launch (as of September 30, 2022) launches a captivating campaign that pays homage to Durga Maa and her various forms, while celebrating the multifaceted spirit of womanhood with its exquisite range of makeup offerings.

    The heart of this campaign is a soul-stirring film that serves as a heartfelt ode to Durga Maa and to women everywhere. This initiative’s core objective is to embrace and celebrate the diversity of womanhood in all its splendid forms. Mamaearth has collaborated with accomplished artists to reimagine various avatars of Maa Durga using Mamaearth makeup products.

    The film begins with a mesmerizing montage of Durga Maa’s portraits, each capturing the essence of her nine divine avatars. It then seamlessly transitions into the hands of skilled artists crafting magnificent Durga sketches and paintings using Mamaearth’s versatile makeup range which includes lipsticks, Foundations, Concealer, Compact, Lip & Eye Tint, Kajal, Kohl, & Eye liner. Eastern India’s Durga Pujo serves as a powerful platform for these artists to showcase their creativity and devotion. These artworks beautifully represent the nine facets of womanhood: Strength, Devotion, Knowledge, Fierceness, Empathy, Fearlessness, Wisdom, and Success. Through this film, Mamaearth wishes to celebrate women and their virtues and reaffirm that every woman is an embodiment of the diverse avatars of Maa Durga.

    Commenting on the same, Honasa Consumer Ltd chief marketing officer Anuja Mishra commented: “In the spirit of Durga Puja and the celebration of womanhood, Mamaearth’s new campaign is a heartfelt tribute to both Durga Maa and women everywhere. We’ve taken an innovative path by collaborating with

    artists who have beautifully reimagined Maa Durga’s avatars using the vibrant colors from Mamaearth’s makeup range. This initiative is our way of embracing and celebrating the diverse facets of womanhood. Just like the nine divine avatars of ‘Nobodurga,’ every woman embodies strength, devotion, knowledge, fierceness, empathy, fearlessness, wisdom, and success. Through this film, we pay homage to the eternal muse of Durga Maa and the inspiring women who carry her spirit within them.”

    Comments from Havas Creative chief creative officer Anupama Ramaswamy, “As Pujo season approaches, the vibrant spirit of Durga Ma showcases the artistic creations of numerous talents. It’s a time when women of all generations grace the pandals in their finest attire, radiating confidence and charisma. Naturally, when we envisioned a Durga Puja campaign for Mamaearth, their Makeup Range seemed like the perfect match. We needed something disruptive and that’s how we thought of bringing 4 artists on board to do what they do best. Bring the 9 forms of Durga on their canvases. Everything remains the same. The only twist — there are no paints used at all, only Mamaearth lipsticks, kajals and foundations. The campaign draws parallels between how artists use Paints as Shringar to bring out the avatars of Durga and how women use Makeup as Shringar to bring out their own avatars. In doing so, we celebrate what Durga Ma truly represents — the multifacetedness of being a woman.”

    The 54-sec film is conceptualised by Havas Media worldwide.