Mumbai: Capturing the significance of invaluable contribution of IT Professionals towards nurturing of businesses across industries, Tata Tele Business Services (TTBS), country’s leading enabler of connectivity and communication solutions for businesses has initiated IT Professionals Day – 10 January, with the campaign thought of ‘#DontForgetToThankIT.’ The focus of the initiative is to urge businesses to celebrate and express gratitude to IT professionals and IT departments, who work diligently for seamless operations of our digital infrastructure.
The selection of the 10 January as the celebratory day is a symbolic reflection of the binary digits 10.01- as they are the fundamental building blocks of the digital ecosystem. The campaign features two videos, spotlighting the irreplaceable role of IT professionals and the impact achieved through their focused efforts. TTBS also encouraged internal employees and business partners to partake in this virtuous initiative and show appreciation for the commitment and perseverance embodied by IT professionals. Leveraging digital & social media, furthering the goal of reaching a wider audience and maintaining sustained communication.
Speaking on the launch of the campaign, Tata Teleservices Sr VP – product and marketing Vishal Rally said, “‘#DontForgetToThankIT’ is not just a celebration; it’s a heartfelt tribute to the IT professionals who navigate the digital frontiers, ensuring seamless operations and driving business innovation. At Tata Tele Business Services, we recognize the invaluable contributions of IT professionals who are the true architects of success in today’s digital age. This initiative is a testament to our commitment to appreciating, acknowledging, and elevating the IT community, the backbone of every thriving enterprise. Through this celebration, we invite organizations, leaders, and individuals to join us in expressing genuine gratitude to the dedicated IT teams who make the extraordinary seem ordinary every day.”
In a world that often celebrates various professional roles, TTBS has taken the initiative to shine the spotlight on the unsung heroes – the IT professionals. Through ‘#DontForgetToThankIT’ campaign, TTBS aims to not only acknowledge but also deeply appreciate the hard work, dedication, and professionalism of IT heroes who play a pivotal role in ensuring seamless operations, digital transformation, and business continuity. The collective participation of all stakeholders will undoubtedly amplify the impact of this celebration, making it a resounding tribute to the vital contributions of IT professionals.
Mumbai: As travellers start to think about their travels for the new year, global travel marketplace, Skyscanner has launched its latest campaign, ‘Everywhere Agency’, connecting travellers with record-holding travellers who have visited every country across the globe.
According to data from Skyscanner, Indians’ passion for global exploration has reached unprecedented heights in 2024, with mounting early interest in travel indicated in its data. In the last week of 2023, the search volume for overseas travel by Indian travellers increased by 39 per cent compared to the same period last year. Looking ahead into 2024, a remarkable 98 per cent of Indian travellers are keen to try somewhere new while 42 per cent share that one of their biggest struggles when booking travel is deciding where to go. In a survey conducted by Skyscanner, it is revealed that despite social media, TV, and film perpetuating conventional tourist spots, 95 per cent feel fatigued by those repeated choices. 79 per cent of Indian travellers admit that the prospect of booking travel in 2024 is overwhelming, with 40 per cent citing cost concerns and an equal percentage grappling with destination decisions.
To help alleviate Indians’ travel anxiety, the Everywhere Agency is a campaign that connects record-holding travellers with consumers worldwide, offering travel advice based on their own experience. These well-travelled experts are known as Everywhere Agents, who are set to ease traditional traveller anxiety about unknown destinations, and help travellers discover the less-travelled places, without compromising on value. Travellers can explore tips offered by the Everywhere Agents through the Everywhere Guide, or via 1:1 exclusive virtual appointments. This campaign is powered by Skyscanner’s ‘Everywhere’ search, the travel hack that helps travellers explore destinations, ordered by price, from thousands of travel sites – all in one place. The ‘Everywhere’ search is the most searched destination for Indian travellers currently, highlighting the desire to explore regardless of the location of origin. Other popular destinations for Indians are Dubai, Bangkok, London, Kuala Lumpur, and Singapore.
Travellers can also easily access the Everywhere Guide, an online widget on Skyscanner, that shares responses to frequently asked travel questions, based on each Everywhere Agent’s personal experience. Questions include “Where’s the most memorable night out?”, “Where should everyone try a once-in-a-lifetime activity?”, and more. The Everywhere Guide also displays a Trip Snapshot for every suggested destination, showing the lowest flight and hotel prices, and the cheapest day to travel, for any selected month of 2024. These link out to corresponding search parameters on Skyscanner, allowing travellers to conveniently complete trip bookings for their newly discovered destination.
With India being a diverse market with a large variety of travel preferences, Skyscanner has appointed renowned travel personality, Anunay Sood, as the Everywhere Agent for India. Known for exploring 30 countries by the age of 30, Anunay captivates audiences with his inspiring travel adventures, travel tips, encouraging them to uncover the world’s breath-taking wonders. Other Everywhere Agents include individuals like Gunnar Garfors, the first to visit every country in the world twice; Renee Burns, a world record holder for traveling to the most countries in a year in a wheelchair.
Skyscanner’s appointed Everywhere Agent, Anunay Sood said, “I used to be in a full-time corporate job to finance my travel adventures. My fascination with travel photography and exploration ignited my desire to become a dedicated globetrotter. After exploring over 30 countries, I’ve gained insights into what travellers really love. As someone who’s passionate about adventures, through my extensive travels, I’ve tailored tonnes of handy travel tips – whether it’s picking the right destination, navigating the complexities of budgeting or planning the perfect itinerary. Having been there myself, I also understand the specific needs of younger professionals who are working corporate jobs and dreaming of exciting getaways. Along with Skyscanner, I look forward to helping travellers find the best views, food, experiences and more as they plan their upcoming trips.”
Skyscanner’s travel trends and destination expert Mohit Joshi said, ‘’The Everywhere Agency is not just about offering alternatives; it’s about inspiring a shift in perspective. Through exclusive 1:1 sessions with record-breaking travellers and recommendations that go beyond the ordinary on the Everywhere Guide, we hope to empower and equip travellers with the tools needed to discover and enjoy destinations that they didn’t even know they desired.’’
Feeling inspired? You can sign up for a 1:1 Everywhere Appointment here.
Mumbai: Chumbak, India’s leading home and lifestyle retail major, has unveiled the ‘A Life of Joy’ campaign on the occasion of celebrating the New Year. This strategic development highlights Chumbak’s commitment to uplifting the overall consumer experience and strengthening its position in the competitive retail sector.
‘A Life of Joy’ serves as the brand’s manifesto, presenting its core values that have consistently defined Chumbak for its consumers and internal team. Focused on celebrating the small joys in life, the campaign looks forward to establishing Chumbak more than a retail destination but a companion of joy in everyday living.
Speaking about the announcement, Chumbak co-founder and director, of product & design Shubhra Chadda mentioned, “We couldn’t be happier – A Life of Joy is the foundation of Chumbak and defines everything we create here. More than anything, we’ve always been an emotion and a way of life for our consumer and we promise to keep it that way!”
Adding to that, Chumbak co-founder and director of the brand Vivek Prabhakar said, “A Life of Joy is a brand promise we’re making to our consumer, a pledge to make every interaction that our consumer has with Chumbak, joyful. This reflects and will continue to reflect in our product, design, and shopping experience. We’re very glad to kickstart the new year on a high note and unveil this across all our brand touchpoints.”
As Chumbak continues its trajectory, the ‘A Life of Joy’ campaign aligns with the brand’s strategic objectives to strengthen consumer loyalty, enhance brand recognition, and create a positive impact on the bottom line.
Mumbai: Flipkart, India’s homegrown e-commerce marketplace, has strengthened its position as the one-stop destination for every shopping occasion, including weddings, for millions of consumers across the country. Kicking off the new year on a high and celebrating the ongoing wedding spirit, the latest ‘Mauka jo bhi ho, bas Flipkart karo’ campaign aims at connecting with customers as they look to improve their style and gifting game. This message has been brought to life in a set of two ad films that showcase different wedding rituals celebrated across India, featuring brand ambassador and beloved Bollywood actor Alia Bhatt. The campaign bolsters Flipkart’s commitment to empowering every Indian’s shopping dream by delivering value while fulfilling every nuanced need – from everyday essentials and the latest gadgets, to wedding fashion wishlists.
The film features a well dressed couple as protagonists who arrive at a wedding, only to bring shock and awe to everyone present with unexpected and thoughtful gifts – a smartphone and television to the couple. Through Alia Bhatt’s interjections and quirky engagement, Flipkart is revealed to be the reason behind their dapper look and gift selection – truly a one-stop shop for everything from fashion to electronics. This makes these wedding guests the star of the wedding, impressing everyone around them, especially Alia. The ad films close with the bride, groom and all the attendees revelling in the celebration with a ‘Mauka jo bhi ho, bas Flipkart karo’ jingle. From both these films, one message is absolutely clear – Flipkart is one of the chosen destinations for any shopping need for anyone!
Speaking about the new campaign, Flipkart Sr director – marketing Pratik Arun Shetty said, “At Flipkart, our focus has always been on enhancing the shopping journey for every Indian. Our latest campaign, ‘Mauka jo bhi ho, bas Flipkart karo,’ embodies this ethos. The ad films featuring Alia Bhatt spotlights Flipkart as the ultimate shopping destination for all your needs. We are thrilled to start the new year by celebrating Flipkart’s role in empowering shoppers to shine during every special occasion with perfect outfits and thoughtful gifts. With this, we invite everyone to discover the convenience and delight of shopping on Flipkart for any event.”
Leo Burnett Group executive creative director Mayuresh Dubhashi said, “Sure, weddings are all about the bride and groom, but that doesn’t mean the attendees can’t leave a lasting impression here and there. Our campaign explores the modern day definition of putting your best foot forward at occasions like weddings, whether it be through a style statement or through the perfect wedding gift. The film featuring Alia Bhatt, really exemplifies the joy and ease of discovering fantastic deals and latest products on Flipkart, making it the first choice for every occasion”
Conceptualised by Leo Burnett, Flipkart has devised a 360-degree campaign with a judicious mix of channels to reach its dynamic set of consumers in multiple languages across demographics.
Mumbai: VIP Industries Ltd, a trailblazer in the luggage and travel accessories domain, proudly introduces the groundbreaking lightweight range – VIP Airtron, setting a new benchmark in the global luggage universe. With an unprecedented and visually stunning campaign called #LightUpYourNext as part of their #WheresNext campaign executed through a future-forward CGI platform, VIP Bags unveiled Airtron, redefining lightweight travel solutions with unparalleled innovation.
The #LightUpYourNext campaign takes an exciting leap in marketing, leveraging cutting-edge CGI technology to redefine the narrative of lightweight travel. By incorporating CGI into different facets of the campaign, VIP Bags transported the audience into a world where Airtron isn’t just luggage; it’s blend of innovation and aesthetic brilliance. The campaign’s CGI-centric approach made it an immersive experience for audiences on social media, garnering widespread praise and significant engagement.
VIP Industries VP marketing Praful Gupta emphasised, “Our dedication to pioneering new technology-first solutions for marketing remains unwavering. The integration of CGI in our #LightUpYourNext campaign isn’t just a trend; it’s a deliberate step towards embracing the future of marketing. VIP Industries aims to consistently push the envelope, leveraging technology to create experiences that resonate deeply with our audience.”
The social media blitz on Instagram encapsulated the essence of Airtron’s lightness through a series of captivating posts and videos, each meticulously crafted with CGI to emphasize the revolutionary lightweight design. A stunning CGI video of an out-of-home ad showcased the Airtron range and its remarkable features. From the luggage floating gracefully over cityscapes, emphasizing its innovative functionalities such as back wheels, anti-theft Securitech zipper, TSA lock, to a surreal store window portraying the bags seemingly levitating—each post creatively accentuates the light element of the Airtron range.
In just 30 days, the #LightUpYourNext campaign has achieved an extraordinary reach, captivating a staggering 15 million people online. Impressively, it has recorded a 32% engagement rate, testament to the creative innovation resonating deeply with the audience. Additionally, 15% of the audience actively shared the captivating creatives, underscoring the campaign’s organic virality.
“CGI isn’t just stunning visuals; it’s the launchpad from hefty budgets to creative brilliance. With Airtron’s CGI-powered unveiling in our #LightUpYourNext campaign, we’ve proven that innovation can be both cost-effective and visually breathtaking—ushering in a new era of product marketing- where luggage isn’t just carried; it floats through cityscapes and transports viewers to a surreal realm. This campaign is more than just a showcase of innovation—it’s a testament to our commitment to providing travelers with exceptional, cutting-edge solutions and immersive marketing experiences as well. The overwhelming response from our audience has been wonderful to witness,” added Suyash Dongare.
Airtron stands as a testament to VIP Industries’ relentless pursuit of excellence and commitment to redefining travel experiences through innovation. With its unrivaled lightness and advanced features, the Airtron range promises to elevate the way travelers perceive luggage.
Mumbai: This New Year, apna.co, India’s jobs and networking platform, launched a campaign titled #ApnaThankYou as a heartfelt tribute to the remarkable job seekers whose careers found new horizons on this groundbreaking platform. The campaign used state-of-the-art CGI technology to unveil awe-inspiring Magic Portals hovering above India’s iconic landmarks. From the majestic India Gate to the cultural wonders of Charminar, the digital film weaved magic, spotlighting not just apna.co’s profound impact but also narrating compelling success stories.
The data unveiled is as inspiring as the campaign. Delhi witnessed an unprecedented 1.9 crore job applications, while Chennai made history with equal gender representation in applications. Bengaluru saw a staggering 40 Lakh women applicants, Hyderabad boasted 31 lakh fresher applications, and Mumbai shone with 40 lakh graduate applications in 2023 alone. #ApnaThankYou heralds a fresh chapter in job-seeking narratives as it took the digital world by storm while unveiling a mesmerising campaign on Instagram and LinkedIn.
Sharing insights about the initiative apna.co founder and CEO Nirmit Parikh said, “Since the inception of apna.co, our mission has centred on providing a singular platform for job seekers to not only discover career opportunities but also foster valuable professional connections. The essence of the #ApnaThankYou campaign encapsulates the celebration of diverse narratives that have unfolded within our platform’s vibrant ecosystem. We extend our heartfelt appreciation to each user who has placed their trust in apna.co’s journey.”
The campaign allegedly gained widespread acclaim through various social media handles on Instagram, reaching diverse audiences. Through this, apna.co aims to create a relatable and supportive environment for individuals navigating the complexities of the job market. apna.co is ensuring that everyone, irrespective of their journey, feels empowered and supported in their pursuit of rewarding career opportunities.
Mumbai: In the spirited celebration of World Brandy Day in December 2023, Mansion House Flandy unveiled its groundbreaking campaign, “Welcome The Now.” Blending disruptive flavors and intergenerational connections, this innovative launch transcends the conventional narrative in the spirits industry. With a strategic digital-first approach targeting a younger demographic in Andhra Pradesh and Telangana, Flandy aims not just to redefine the brandy category but to create a cultural shift through music and collaboration. The campaign, featuring a vibrant music video and influential partnerships, marks not only the introduction of a distinctive brand but also a movement that challenges norms and embraces the essence of living in the present moment.
Indiantelevision.com caught up with Tilaknagar Industries chief marketing officer Ahmed Rahimtoola to know more about the campaign.
Edited Excerpts:
On the launch of this campaign
As a leader in the brandy category, we recognized the unique opportunity to disrupt the narrative and introduce a message that goes beyond conventional norms. What better way to launch our innovative brand, Mansion House Flandy, on Digital than strategically leveraging World Brandy Day? It served as the perfect stage for this disruption, allowing us to set the tone and redefine the conversation trend in the spirits industry.
This campaign is more than sipping a drink or a celebration; it’s a movement that encapsulates the essence of living in the present moment and fostering cross-generational connections. The central theme revolves around the belief that every moment is an opportunity to create meaningful memories and connections.
On the messaging to your consumers when you say ‘Building Bridges through Music’
The “Welcome the Now” launch campaign for Flandy epitomizes the ethos of warmth and inclusion, a key essence of all our brands within the Mansion House portfolio. It marks a significant strategic expansion of Flandy’s appeal. We used the power of music to come up with an impactful narrative that was more than just a marketing exercise. Through music, the biggest passion point of our brand and the most accessible way for our target audience to engage and express themselves, our campaign was a devoted attempt to create a cultural shift towards embracing the present, fostering intergenerational ties, and welcoming a younger demographic into the Mansion House fold. We’re specifically engaging with a digitally savvy male audience, aged 25-35, in Andhra Pradesh and Telangana.
The Flandy Anthem & video is a vibrant, peppy celebration but also tackles powerful agendas of countering stereotypes, breaking down generational divides, and encouraging individuals to embrace the spontaneity and simplicity of life. Thereby celebrating the convergence of youthful energy and seasoned wisdom through a compelling music video. It’s an open invitation to experience life in its fullest & most authentic form. The campaign has managed to transcend traditional marketing by championing a message of unity and the timeless spirit of youth – a movement that invites everyone to build bridges, share wisdom, and live in the moment.
On strategising the music anthem ‘The Flandy Song’ and your collaboration with BGBNG Music
The core idea was to weave and bring alive the campaign theme of intergenerational friendship through a refreshing music anthem and video: The perfect tango of creativity and innovation. The music anthem and video reflect our tribute to the vibrant cultures of Telangana and Andhra Pradesh—regions that have welcomed Mansion House as part of their celebratory traditions. This initiative is our way of reciprocating the loyalty and affection these communities have shown us. This musical narrative pays homage to the intergenerational bonds that are deeply woven into the fabric of these regions – a cultural salute aligning with the values of camaraderie and unity prevalent there.
It was a seamless collaboration between StoryBoats, our strategic agency partner, and BigBang Collective, creative partner on the project. It’s not just an intergenerational friendship; it’s the magic of “inter-agency collaboration,” where two strategic & creative juggernauts merge their talents, each adding its unique color to the canvas. The result? A masterpiece that not only defines the essence of Mansion House Flandy but also sets sail to uncharted waters in the world of brand storytelling. This isn’t just a campaign; it’s a testament to the art of collaboration, where ideas collide, sparks fly, and interagency synergy creates something truly extraordinary.
Antony Rajkumar, CEO of StoryBoats, who leads the brand strategy and creative mandate for the larger Mansion House portfolio, said, “Flandy isn’t just a drink; it’s a disruptive flavor innovation in the Brandy category. We envisioned more than a conventional campaign; we conceived a movement that celebrates life, friendships, and the vibrant spirit of now. Beyond a beverage, Flandy is a catalyst for a cultural shift. This campaign is a meticulous fusion of insights, strategy, and creative direction—aimed not just at selling a product but at redefining the entire conversation in the spirits industry.”
Gaurav Wadhwa, CEO, BGBNG Music, emphasized the campaign’s unique nature. The “Welcome the Now’ campaign truly embodies the spirit of diverse collaboration and innovation. Bringing together a diverse pool of artists and talents for this anthem has been an inspiring journey and seeing them seamlessly come alive in the music video has been truly rewarding. We aimed for delivering a unique campaign, and I’m proud to say this anthem stands as a testament to that dedication.”
BGBNG and CCL together made a perfect ecosystem in providing the kind of impactful communication solution we were seeking for the launch of Mansion House Flandy.
On the marketing strategy for the campaign
Through Mansion House Flandy as an innovative offering, we aim to expand the category at large & bring in a new younger audience into the brandy category and further into the fold of Mansion House portfolio.
In terms of our target audience, we are predominantly targeting males (90:10, M:F ratio) between the age group 25 – 35 years core / SEC: A2/B. Our consumers are new entrants and adopters who are in the early stages of their careers, completely tuned in to the world primarily through digital media, along with being social media savvy.
Our target markets are primarily Andhra Pradesh & Telangana given the product is introduced & available in these 2 markets itself. In terms of media & platform strategy, the campaign took an integrated Digital 1st approach with it being activated on YouTube, META & Spotify as 3 distinct channels. The campaign is a powerful expression of what Mansion House Flandy stands for and, more specifically, how Flandy aligns with the aspirations and values of our target group.
One of the marketing strategies for the campaign was to cut through all demographics across Telangana and AP & use Influencers who, apart from being popular & having a local connect, could also be key opinion leaders for the brand. Arvind, Tejaswi, and Riyaz really stood out for us & helped us achieve this objective with their diverse appeal. By leveraging their social media assets as additional distribution platforms and tapping into a highly engaged follower base that cumulatively stood at 7.6Mn, these influencers added a dynamic touch to the campaign’s narrative.
The launch of the campaign was also strategic in terms of timing, coinciding with World Brandy Day. Capitalizing on this global celebration, we aimed to challenge the status quo and introduce a fresh dialogue in the spirits sector, reinforcing our leadership in the brandy market.
For this campaign, we’ve established ambitious targets, aiming for a minimum reach of 11 Mn in addition to 22 million views across our content assets & performance marketing cumulatively. As part of our post-launch amplification efforts, we’re also planning to activate a regional Influencer marketing campaign on social media extending the theme of #WelcomeTheNow.
Mumbai: Raise your hand if you have ever said “Let’s connect for a quick call at 1:00 pm.” Or declared “I’ll eat lunch after class.” Or sighed and said “Aaj lunch main same khaana hai”. Or looked at your wallet and had to say, “No lunch today, I’m saving my pocket money.”
Well, things are about to change in 2024. Thanks to the KFC Lunch Police.
In KFC’s latest campaign for the all-new KFC Lunch Specials, the iconic Colonel Sanders leads a squad he proudly calls the KFC Lunch Police. Colonel Sanders and his crew have a single mission – catch those who think missing lunch is okay.
In the new campaign unveiled today, the KFC Lunch Police are seen visiting an office where everyone seems to have something to do at lunchtime, except eat lunch! Colonel and his crew swiftly move around grabbing people’s phones, shutting laptops, closing files, switching off the power supply, and much more. So that Lunch can get justice.
Confusion takes over every employee as they wonder what’s happening. Until Colonel Sanders declares that all lunch offenders are under arrest. After all, lunchtime par lunch ke alawa aur kuch karna is a crime.
The film ends with a powerful declaration of “Aao Lunch Karein!” by Colonel Sanders as he urges everyone to join in the lunch revolution and indulge in the KFC Lunch Specials.
KFC India & partner countries CMO Aparna Bhawal said, “Lunch is often the most compromised meal of the day, because of a myriad of reasons – we’re on the move, or there’s an assignment to finish, a meeting to get to, pocket money running low, or simply because we want more variety for lunch. KFC Lunch Specials is a range of meals combining value and variety and will come to the rescue of those looking for an option that is filling and at the same time gives them good value for money at just INR 149. The new launch is in line with our ambition to expand our core menu through interesting formats to provide unmatched variety and value to our consumers. With the range of options under KFC Lunch Specials, there is something for everyone to enjoy, whether they are existing KFC fans or trying our deliciously crispy menu items for the first time.”
Ogilvy-North CCO Ritu Sharda said, “Lunch doesn’t always get the justice it deserves. Sometimes we work at lunchtime, or have working lunches, or skip lunch. We settle for what’s available around us, at the table or in our bags, with convenience towering over love. With KFC Lunch Specials, we wanted to highlight this cultural shift that has slowly crept into our lives. So we created the KFC Lunch Police. Led by Colonel Sanders with a team of undercover lunch agents, who pop out of thin air and catch lunch offenders on the fly. It’s a fun, slightly wacky, and a completely unmissable way to remind people that with KFC Lunch Specials, we are bringing back the adage, lunchtime means lunchtime.”
Subsequent films in the campaign will showcase different situations and reasons people are compelled to skip lunch – whether it’s a boss who wants his team to eat the exact same thing each day or a college student whose pocket money won’t stretch for a lunch outside the canteen.
The campaign will run on TV and digital platforms, along with a robust 360-degree plan.
With KFC Lunch Specials, consumers can choose from a variety of meals including Longer burgers, Rolls, or Rice Bowlz, paired with the iconic Hot & Crispy chicken, Peri Peri Chicken Strips or Fries, along with refreshing beverages. There’s something for everyone as consumers can choose from a variety of veg and non-veg options.
KFC Lunch Specials are available exclusively from 11:00 am to 4:00 pm at all KFC restaurants. So, get set for a crispy, crunchy, delicious lunchtime, with options starting at Rs 149.
Mumbai: RT India has launched its first major multi-stage integrated India-wide advertising campaign, challenging geopolitical assumptions and the mainstream media’s narratives on India.
The provocative out-of-home, online and print campaign involves an array of billboard advertising, bespoke bus and taxi wraps, print ads in newspapers, airport takeovers and an array of other formats, nationwide.
The first stage of the two-stage campaign initially poses thought-provoking open questions including: ‘Why does the West still see India as a third-world country?’ , ‘Should Europe’s problems be India’s problems?’, and ‘Why won’t Britain return the Koh-I-Noor diamond?’. These questions are targeted at the root of broad geopolitical national discussions.
“RT India has always sought to tackle head-on the entrenched and pervasive assumptions of Western establishments’ on India and the Global South at large.”, said RT deputy editor-in-chief Anna Belkina. “Our first nationwide campaign in India shows that we are here to stay, and we are not afraid to question the mainstream narrative hegemony.”
The second stage of the campaign moves to directly kick back at false assumptions about India and the Global South at large. The provocative statement featured, ‘They think you believe. We believe you think’, enshrines a direct challenge to multiple western narratives about the country. This second stage also features AI-generated imagery of the White House and 10 Downing Street, to offer a clear visual contrast for traditional Western attitudes to those of RT.
The ads appear across Delhi, Mumbai, Kolkata, Hyderabad, Chennai, and a host of other locations.
RT (formally Russia Today) covers news stories overlooked by the mainstream Western media, provides diverse perspectives on current affairs, and acquaints international audiences with a Russian viewpoint on major global events, in nine languages. Since its launch in 2005, the network has become a trusted news source for millions of people in 100-plus countries around the world.
RT is available in India on DISH TV CH.792, AIRTEL CH.404, TATA PLAY CH.641, SUN DIRECT CH.577, DD FREE DISH CH.94, and online at RT.com/India and on X (formerly Twitter) @RT_India
The campaign is active and will be promoted across platforms.
Mumbai: EcoSoul, an eco-friendly home essentials brand, is back with the launch of its innovative campaign with the tagline “Bharat Ki Parties Ka Naya Partner”. The aim behind the campaign is to redefine the way people celebrate festivities, emphasising a sustainable and eco-friendly approach.
The campaign showcases EcoSoul’s disposable party pack which is designed to make celebrations hassle-free and eco-conscious. The campaign further shows how party organisations now do not need to worry about the aftermath because EcoSoul’s disposable party pack ensures a convenient and stress-free post-party clean-up. Eco Soul’s products are crafted with a commitment to environmental responsibility. The party pack items are planet-safe, ensuring they can be easily composted, leaving behind no trace of waste.
EcoSoul the co-founder Dr. Rahul Singh said, “At EcoSoul, we believe that sustainable living should extend to every aspect of our lives, including celebrations. Our disposable party pack not only enhances your party experience but also aligns with our commitment to a greener and cleaner planet. Let’s celebrate responsibly and make every party an eco-friendly affair.”
And, with the new year festivities brimming around the corner, EcoSoul has highlighted, yet, another aspect of parties and gatherings, which is “Maid ki bhi Party”. Picking up on a simple yet impactful message, the campaign is meant to highlight that with EcoSoul’s Party pack, you can manage to be planet-safe and also ditch doing dishes later, thus giving our household help a well-deserving break.
The brand has enthusiastically promoted this campaign across its social media platforms and the brand encourages users to join the conversation using the following hashtags- #EcoSoul #EcoSoulHome #EcoSoulIndia #festiveseason #sustainability #EcoCutlery #GreenDining #SustainableLiving #EcoFriendlyKitchen #ReduceWaste #ReusableUtensils #EcoConsciousDining #ZeroWasteCutlery #PlasticFreeEating #GreenEatingHabits #EcoUtensils #EcoFriendlyDining #CutPlasticWaste #ConsciousConsumer #ReduceSingleUse #EcoFriendlyLifestyle #SustainableTableware #PlanetFriendlyCutlery. The brand encourages everyone to join the movement towards sustainable celebrations and share their eco-friendly party experiences.
