ITV

Tag: Campaign

  • Continental Coffee’s Pongal & Sankranthi campaign unites 1000 homes in Bangalore & Chennai

    Continental Coffee’s Pongal & Sankranthi campaign unites 1000 homes in Bangalore & Chennai

    Mumbai: In a flavorful crescendo to their “Keeping Traditions Alive” Pongal and Makar Sankranthi campaign, Continental Coffee, the hallmark of superior coffee experiences, recently embarked on a spirited campaign to infuse the warmth of tradition and togetherness into the hearts of 1000 households in Bangalore and Chennai. This monumental celebration of Pongal and Sankranthi, orchestrated by Continental Malgudi, the heart of the brand’s cultural initiatives and home to the authentic Continental Malgudi Filter Coffee, stands as one of the biggest campaigns ever at this scale.

    Continental Malgudi Filter Coffee is an authentic and traditional coffee, prepared by authentically roasting, blending, and grinding coffee beans. In an era of continuous change, where authentic celebrations are gradually fading, Malgudi understands the importance of festivals and strives to convey the message that festivals are meant to be celebrated authentically, just like their meticulously crafted filter coffee. The brand emphasizes the significance of preserving certain traditions that deserve to be kept alive.

    In the spirit of fostering community bonds and embracing heritage, Continental Coffee, in collaboration with the residents of Bangalore and Chennai, curated an array of activities that resonated with the essence of Pongal and Sankranthi. The festivities unfolded against the backdrop of these culturally rich cities, where families united to partake in rituals that have stood the test of time.

    Residents immersed themselves in the joyous atmosphere as Continental Malgudi played host to a myriad of activities, including pot coloring, kolam making, and the traditional preparation of Pongal and Ellu Bella. These activities not only served as a catalyst for familial bonds but also acted as a bridge to reconnect with time-honored customs.

    CCL Products India Ltd head of consumer marketing Preetam Patnaik expressed their elation, stating, “Being part of the Pongal and Sankranthi celebrations in Bangalore and Chennai was truly a gratifying experience for us. Our objective was to revive the traditional spirit of these festivals, and the overwhelming response from the residents reaffirms the importance of such cultural endeavors. Witnessing families come together to relish these activities, deeply rooted in our culture, was heartening.”

    This campaign, dedicated to Continental Malgudi, the brand’s cultural hub, underscores Continental Coffee’s unwavering commitment to the preservation and promotion of cultural traditions. As part of their Pongal and Sankranthi campaign, the brand aimed to cultivate a sense of community and unity among the residents of Bangalore and Chennai, fostering a reconnection with their roots. The resounding success of the campaign has fueled Continental Coffee’s determination to continue spearheading such initiatives, with a vision to perpetuate our rich cultural heritage.

    In addition to the heartwarming success at the community level, the campaign has also achieved outstanding digital milestones. The cumulative views of the campaign content have surpassed an impressive 10 million, reaching an expansive audience of over 50 million in the South markets. This digital triumph underscores Continental Coffee’s ability to blend tradition with modernity, resonating with a broad spectrum of viewers.

    Continental Coffee’s Pongal and Sankranthi celebrations, particularly through the lens of the “Keeping Traditions Alive” campaign for Continental Malgudi, stand as a testament to the brand’s ethos and dedication to cultural preservation. The event not only succeeded in bringing families, communities, and cultures together but also etched itself as a memorable and enriching experience. As Continental Coffee looks ahead, the brand is eager to continue spreading joy and happiness through the celebration of many more festivals, creating lasting moments for its cherished consumers.

  • Radio City launches “City Chale Ayodhya Dham” campaign

    Radio City launches “City Chale Ayodhya Dham” campaign

    Mumbai: Radio City, India’s leading radio network, brings to you – “One path, countless stories, and a moment to touch your hearts!” The radio network proudly announces, ‘City Chale Ayodhya Dham,’ their new 15-day campaign celebrating this creative endeavour that is poised to engage with millions of people as it unfolds an assortment of intriguing shows and on-ground activities.

    Radio City, renowned for its immersive hyper-local shows, elevates this campaign on the digital platforms. Ayodhya holds profound significance in India for being the birthplace of Lord Ram. Radio City’s campaign comes at a historic moment that symbolises with faith, unity, and cultural richness.

    Radio City’s ‘City Chale Ayodhya Dham’ promises an immersive on-air experience with creatively crafted sound that tries to capture the pride and the emotions associated with this campaign.

    In addition, on-air contest gives its listeners an opportunity to become a lucky winner and experience a soulful Darshan in Ayodhya. The audio journey will continue with RJ Akhil’s “Kahani Pauranik Bharat Ki” and RJ Saurabh Shukla’s “City Chale Ram ke Dham,” offering captivating explorations of Ayodhya and the grandeur of Ramayana.

    Radio City’s top national RJs and digital influencers are going to converge to capture the campaign’s essence through engaging videos, live sessions, and reels. Furthermore, amplifying Ayodhya Development Authority’s vision to make ‘Plastic Mukt Ayodhya,’ Radio City owns the initiative by distributing plastic free bags in the city.

    Radio City CEO Ashit Kukian commented on this campaign stating, “Ayodhya, the heart of our heritage, resonates with the spirit of devotion and unity. ‘City Chale Ayodhya Dham’ is not just a campaign; it’s a soulful journey connecting the diverse threads of our culture. With each beat of Radio City, we embrace the profound significance of the sacred city, celebrating with millions of devotees worldwide.”

    In addition to the ‘Plastic Mukt Ayodhya’ campaign, Radio City will also be activating a mobile van in Ayodhya Dham covering length and breadths of the city wherein RJs and influencers will keep offering unheard stories, historic moments and development of the City which is supported by ADA (Ayodhya Development Authority). The campaign kick started from 17 January in the presence of the ADA authorities.

    Ayodhya Development Authority vice chairman Vishal Singh (IAS) said “We are happy to have Radio City as the “Vibrant Content Partner” amplifying the experience of Ayodhya City across 39 markets of Radio City. I also wish to extend my gratitude to the radio station for driving its green initiative of ‘Plastic Mukt Ayodhya.’ Such initiatives are crucial steps in our endeavour to develop Ayodhya as a sustainable and world-class city.”

    “City Chale Ayodhya Dham” is set to become a nationwide celebration and Radio City’s vibe will reverberate globally, weaving together spirituality, culture, and entertainment through their extensive digital presence.

  • Freedom Healthy Cooking Oils launches ‘Run for a Girl Child’ campaign

    Freedom Healthy Cooking Oils launches ‘Run for a Girl Child’ campaign

    Mumbai: Freedom Healthy Cooking Oils in association with Seva Bharathi, Telangana organised a special campaign to create awareness about the upcoming ‘Run for a Girl Child’ on 11 February 2024 at Gachibowli Stadium by rolling out ‘Eat Healthy, Live Healthy’ canters to promote registrations for the event. Freedom Healthy Cooking Oils is actively involved in the annual initiative ‘Run for the Girl Child’, curated to promote education and well-being of young girls from the underprivileged sections of the society. The ‘Eat Healthy Live Healthy’ canters to inform people about the ‘Run for a Girl Child’ and spread awareness about the benefits of using Rice Bran Oil, were flagged off by Freedom Healthy Cooking Oils GM marketing Chetan Pimpalkhute along with his team and representatives from Seva Bharathi.

    The ‘Eat Healthy, Live Healthy’ canter will go to different parts of the city to spread awareness about Freedom Healthy Cooking Oils present ‘The Run for a Girl Child’ and encourage more and more people to get associated with the cause. Each runner registering for the event will help empower a girl child from the underprivileged sections of society with quality education, good health, adequate skills, and above all a lot of self-confidence to help them live their lives to their fullest potential. To encourage registrations for ‘Run for a Girl Child’ during the activity, people who register their names at the Freedom Oil canter will get a one-litre pouch of Freedom Rice Bran Oil worth of Rs 120 free.

    According to Gemini Edibles and Fats India Ltd Sr VP – sales & marketing P Chandra Shekhara Reddy, “We are proud to associate with the 8th edition of ‘Run fora Girl Child’ an initiative by ‘Seva Bharathi’ to support with quality education, good health, and skill development for girls from the underprivileged segments of the community. We encourage people to eat healthy by cooking food in Freedom Rice Bran Oil, which is less oily and greasy with 10000 plus ppm oryzanol per 100ml to stay heart healthy and lead an active lifestyle. Supporting this run is an extension of our drive to encourage people to lead a healthy life. Running for a cause is the biggest motivation. Through this initiative we wish to encourage more and more people to register and contribute towards cause.”

  • Eye-Q launches #AnEyeonParentseye campaign

    Eye-Q launches #AnEyeonParentseye campaign

    Mumbai: Eye-Q, a leading chain of 29 super-speciality eye hospitals, announced its new digital campaign, #AnEyeonParentseye, dedicated to raising awareness about senior eye care. As part of its commitment to holistic eye health, the campaign featured informative videos and posts, guiding children and youngsters on recognising signs in their older parents that may indicate the need for comprehensive eye care.

    Scheduled from 11 to 13 January 2024, this initiative coincided with Eye-Q’s 17th-anniversary celebration on 14 January. The campaign aims to shed light on common eye-related issues that often manifest in old age. By educating the public on identifying early signs of these conditions, Eye-Q hopes to empower families to take proactive measures and seek timely medical intervention.

    As a pioneer in the eye care sector since its establishment in 2007, Eye-Q has consistently strived to provide high-quality eye care services at affordable costs. The chain operates in Haryana, Uttar Pradesh, Uttarakhand, and Gujarat, with an additional three hospitals in Nigeria, and Africa. Eye-Q founder & CMD Dr Ajay Sharma is a renowned eye surgeon in India, leading a team of specialists with extensive experience from top hospitals nationwide.

    “Eye-Q is not just a hospital chain; it’s a beacon of eye health awareness. Our #AnEyeonParentseye campaign is a testament to our commitment to community well-being. By leveraging digital platforms, we aim to reach a broader audience and empower them with knowledge about senior eye care,” said Dr Ajay Sharma.

    The campaign concluded with an Instagram awareness interaction featuring Dr Ajay Sharma and a representative from an NGO focused on eye care. Eye-Q invited everyone to join the conversation, learn about the importance of senior eye care, and contribute to creating a world where eye health is a priority for every family.

  • L’Oréal Paris launches ‘My Hair Color, My Expression’ campaign

    L’Oréal Paris launches ‘My Hair Color, My Expression’ campaign

    Mumbai: L’Oréal Paris, proudly introduces its new campaign, ‘My Hair Color, My Expression,’ featuring four empowering digital stars – Sayani Gupta, Maanvi Gagroo, Kirti Kulhari, and Bani J. Premiering on 12 January 2024, this campaign is set to inspire women to express themselves and their personalities with hair color.

    Recognising that the woman of today views beauty from an “inside out” perspective, L’Oréal Paris recognises that this is more than just a hair color: it is a statement, a means to self-expression. With this campaign, L’Oréal Paris wants to inspire women to explore the true power of hair colour and empower them to tell their unique stories, and unabashedly celebrate their unique identities and choices.

    L’Oréal Paris India brand general manager Dario Zizzi expressed his vision for this campaign, stating, “In the kaleidoscope of beauty, every shade tells a story. ‘My Hair Color, My Expression’ is more than a campaign; it’s a celebration of the diverse and vibrant narratives that unfold when individuals express themselves through the transformative power of L’Oréal Paris hair colors. We believe in empowering everyone to embrace their unique beauty and express their authenticity boldly.”

     

     

    Commenting on their association with the campaign, renowned OTT celebrities said, 
    Sayani Gupta: “I’m thrilled to share that the captivating campaign “My Hair Color My Expression” for L’Oréal Paris, has been an absolute joy to shoot. As someone deeply passionate about self-expression, I appreciate how L’Oréal Paris Casting Creme Gloss adds that perfect touch of vibrancy to one’s personal style. This project marks a delightful beginning to the year, and I’m genuinely happy to be a part of it. Looking forward to a fantastic start and exciting collaborations ahead, all with the vibrant hues of L’Oréal Paris Casting Creme Gloss”

    Maanvi Gagroo: “I am thrilled to share the L’Oréal Paris, ‘My Hair Color, My Expression’ campaign with the world. The enchanting shade of salted caramel has a natural looking flair and seems like an extension of my personality. The seamless collaboration with L’Oréal Paris has been a delightful experience and I’m so excited about the film release, as we recreate the magic together. Here’s to celebrating the beauty of individuality and the joy of expressing oneself with L’Oréal Paris!”

    Kirti Kulhari: “I’m thrilled to be associated with L’Oréal Paris and especially for such a beautiful campaign like #MyHairColorMyExpression. Over the last 4-5 years, I’ve become self-aware, embraced self-love, and shattered societal norms. Experimenting with hair colors and styles is my subconscious way of expressing freedom and fearlessness. It’s become my secret language, reflecting who I am at the moment. As an artist, I’m a shape-shifter, portraying diverse characters on and off-screen. It’s not just a job; it’s an art form, expressing the many shades of Kirti.””

    Bani J: “I think for anyone who knows me or perhaps even looks at me, they can tell I’m an expressive person – from my hair to the tattoos to the body, clothes & jewellery, all the way to my facial expressions! That’s why I couldn’t think of a better fit for me than the ‘My Hair Color, My Expression’ campaign with L’Oréal Paris Casting Crème Gloss. I love that’s It’s more than just a campaign; it’s an invitation to explore all your unique shades and express yourself fearlessly. Let your hair be the canvas of your vibrant story!”

    This initiative is not just about changing the color; it’s a journey of self-expression, an exploration of unique hues that embody the spirit of the campaign.

    The campaign embraces individuality, diversity, and confidence, with each leading lady undergoing a captivating hair color transformation. It showcases the 16 intense shades available in the Casting Crème Gloss collection range- a bold, vivid shade for every personality. This campaign will be airing in 10 languages – English, Hindi, Marathi, Bengali, Punjabi, Malayalam, Telugu, Tamil, Assamese and Kannada.

    The ethos behind ‘My Hair Color, My Expression’ centres on the idea that a woman’s hair color is a powerful form of self-expression, contributing to her confidence and individuality. L’Oréal Paris Casting Crème Gloss provides a panier of shades that caters to a spectrum of preferences and personalities, allowing women to experiment, embrace change, and confidently express themselves.

    The campaign is set to captivate audiences across various platforms and focuses on the confidence and empowerment that arise from embracing one’s unique style through L’Oréal Paris Casting Crème Gloss.

  • Britannia Winkin’ Cow unveils the #WinkinBackTraditions campaign

    Britannia Winkin’ Cow unveils the #WinkinBackTraditions campaign

    Mumbai: Britannia’s beverage brand Winkin’ Cow is adding a splash of joy to this year’s Pongal celebration with a delightful campaign designed to infuse the traditional harvest festival with a modern twist with its all-new Winkin’ Cow AR filter! In the hustle-bustle of urban life, the traditional charm of celebrating Pongal with family has slowly faded away. While the familiar clay pots may have given way to stainless steel, the joyous overflow of milk signifying abundance, though rare, still holds a special place. The age-old chant of ‘Pongal O Pongal’ still echoes in our hearts.

    Conceptualised and executed by Britannia Winkin’ Cow and Schbang, the innovative #WinkinBackTraditions campaign recaptures the magic of traditional Pongal experience. This campaign introduces an immersive AR filter which brings alive cultural rituals in a modern setting.

    You can try the filter here

    The AR filter is a virtual experience of Pongal celebrations. When pointed at a flat surface, it brings alive a pot of milk boiling over on users’ phones. Users are invited to utter the festive phrase, ‘Winkin’ Pongal O Pongal,’ simultaneously harping on the significance of Mattu Pongal. The brand mascot Winkin’ takes center stage in this immersive Pongal setup.

    The AR filter seamlessly transitions from the mascot’s close-up to its familiar position on the product. As the filter ends, Britannia Winkin’ Cow extends warm and cheery Pongal wishes to the audience.

    Speaking about the campaign, Britannia Dairy Industries chief business officer Abhishek Sinha said, “In the dynamic landscape of Tamil Nadu’s market, Winkin’ Cow has become synonymous with thick shakes and consumer love. Pongal, being a cultural cornerstone, is an opportune moment for us to showcase how technology meets traditions. With our AR Filter and the #WinkinBackTraditions campaign, Britannia Winkin’ Cow is re-affirming its dedication to preserving and enriching the diverse roots of our culture.”

    Schbang group brand solutions manager Vrinda Bajaj said, “In a market where Britannia Winkin’ Cow has received overwhelming love, our aim was to reciprocate by offering consumers an immersive experience that sparks nostalgia and redefines Pongal celebrations in the Urban era. Through the seamless blend of technology and creativity, we’ve enabled the urban audience to relive the charm of Pongal in a way that resonates with today’s tech-savvy generation.  This campaign is not just a celebration; it’s a curated fusion of tradition and innovation, bringing Pongal to the audiences’ fingertips like never before!”

    As an extension to the campaign, renowned Tamil Nadu-based influencers like Mani Megalai and Deepika Venkatachalam share their personal Pongal experiences, encouraging their followers to use and interact with the AR filter.

    Britannia’s beverage brand Winkin’ Cow, launched in 2018 as a thick shake beverage brand, achieved an impressive Rs 100 cr revenue in FY22, showcasing substantial growth within its initial three years. The brand offers a delectable assortment of thick shakes, lassi, and cold coffee.

  • Maxkleen’s heartwarming Sankranti surprise for everyday home heroes

    Maxkleen’s heartwarming Sankranti surprise for everyday home heroes

    Mumbai: As we head towards a time filled with celebration and joy, we often like to put our best foot forward and ensure that our homes are clean & festive ready. Each festive season our homes are scrubbed, dusted, and disinfected minutely by our house helpers, the daily heroes of our lives who manage to make so many homes clean and beautiful. This festive season with the aim to showcase our gratitude to these unsung heroes we set out with the Maxkleen Safai campaign.

    The Maxkleen Safai campaign, a heartwarming initiative by Maxkleen, Wipro Consumer Care’s leading floor cleaning brand was organized in Hyderabad to deep clean homes of the daily house helps, making their homes festival ready, prior to the occasion of Sankranti. Known as the festival of harvest, Sankranti (or Makara Sankranti as known in Andhra Pradesh & Telangana) is celebrated across the country and involves long preparations of sweets, deep cleaning, and decoration of our homes. During this time, people light bonfires with old and unwanted items, symbolizing the discarding of the old to make way for the new.

    For the ‘Safai campaign’ Maxkleen tied up with the NGO Ashray Akruti (which works to improve the lives of people with disability and the marginalized sections of society) and a cleaning services team. Ashray Akruti reached out to the house helps, identified their home cleaning needs and with the help of the Maxkleen and the cleaning services team completed the cleaning of the house helpers homes using the revolutionary Maxkleen product which left a great fragrance and big smile on their faces. As they stepped into their clean, fresh, and fragrant homes, we witnessed their faces filled with tears, joy, and heartfelt gratitude. Maxkleen initiated this ‘Safai campaign’ using its innovative product – Maxkleen Power Squeeze which was launched recently. Maxkleen Power Squeeze is a category first innovation where ‘one squeeze’ of the product (colloquially called as ‘one pichuk’) is enough for one bucket of water for cleaning the floors.

    This initiative provided a happy reset for our ‘everyday heroes’ which helped them to embrace the spirit of Sankranti with their families. Wipro Consumer Care and Lighting GM business development Ushasis Saha expressed, “We wanted to create a positive impact in the lives of these ‘unsung heroes’ who not only make our lives more comfortable but whose contributions are often overlooked. This Sankranti, through this small gesture, we wanted to bring the same sense of joy in their homes that they create in our homes every-day. Using Maxkleen Power squeeze, floor cleaning becomes convenient, affordable, and easy through its innovative ‘pichuk’ format. This allowed us to efficiently clean multiple homes, leaving a trail of smiles and fragrant sparkling floors and homes quickly & conveniently.”

    Inspired by a simple yet powerful idea, the Maxkleen Safai initiative sought to go beyond routine tasks to create a wave of positive change. This journey also taught us that sometimes the smallest gestures can have the most profound impact turning a simple act of cleaning into a powerful reciprocation of gratitude.

    The latest innovation by Maxkleen the Maxkleen Power Squeeze, is an innovative and powerful floor cleaner. With its unique squeeze format, it stands as a category-first innovation, revolutionising the modern floor cleaning process. And this comes at a pocket-pleasing price, at just Rs 60 for a month-long cleaning. Beyond Power Squeeze, Maxkleen offers a diverse range of floor cleaning solutions for daily use. These products cater to specific needs, ranging from a pleasant fragrance touch with variants like Floral Bliss and Citrus Joy, to refreshing Herbal Fresh, and even an Insect Repellent option. All variants provide a powerful 99.9 per cent germ cleaning efficiency and a floor sanitizing solution, ensuring both cleanliness and a touch of comfort in your daily routine.

  • Anytime Fitness brings ‘BE FIT FEST’ campaign

    Anytime Fitness brings ‘BE FIT FEST’ campaign

    Mumbai: Anytime Fitness, a globally acclaimed fitness brand with a widespread presence across PAN India, proudly announces the launch of the second season of ‘BE FIT FEST’, an annual campaign of the franchise organisation. BE FIT FEST, initiated in 2022, has become a flagship event, bringing fitness enthusiasts together and promoting a healthy lifestyle nationwide.

    This year, Anytime Fitness is thrilled to kick off ‘BE FIT FEST’ in the New Year with a ground-breaking move, through the introduction of a powerful artificial intelligence video. This innovative step marks a significant milestone for the brand, positioning as pioneers in leveraging technology to promote fitness and well-being.

     

     

    The AI-powered video focuses on bad choices that led humankind to the year 2042 when humans are unable to escape the matrix of ill health that they have created around themselves over the years. The target audience for this video is essentially the youth of the country. With an increasing fascination with technology, they have lost touch with reality and doing things more physically rather than virtually. This National Youth Day, Anytime Fitness aims to bring their attention to being a fitter version of themselves by making the right choices today for their future. Hence, the #YourChoiceYourFuture seems fitting for a campaign with a deep-rooted message.

    Anytime Fitness MD Vikas Jain said, “BE FIT FEST aims to address the critical issue of diminishing physical activity among the youth of our nation, who are deeply immersed in the world of technology. The pervasive influence of digital content has led to a sedentary lifestyle, raising concerns about the long-term impact on their health and well-being.”

    “Celebrating the spirit of National Youth Day, the core focus of our campaign is on the youth of our country, a generation that lives and breathes technology. An essential segment of our audience comes from the younger age group. Through an immersive AI video, we aim to create awareness about the importance of balancing digital engagement with physical activity and encouraging them to make smarter choices for their future. #YourChoiceYourFuture is the theme of the campaign as it emphasizes the pivotal role choices made today play in shaping a healthier future,” further added Jain.

    The immersive AI video featured in BE FIT FEST will explore the future of the human species, captivating audiences with a visually compelling and thought-provoking experience. Anytime Fitness invites everyone to join this journey through the link – to promote well-being, make informed choices, and shape a healthier future. 

  • Kai India launches cutting-edge ad campaign focused on kitchen safety

    Kai India launches cutting-edge ad campaign focused on kitchen safety

    Mumbai: Kai India, the leading subsidiary of Japan’s renowned brand KAI, is delighted to unveil its latest knife ad campaign, featuring managing director, Rajesh U Pandya. With a rich legacy spanning 115 years, KAI has become synonymous with crafting premium kitchenware, and this campaign reinforces its commitment to promoting safety and excellence in culinary experiences.

    The core concept behind this innovative ad campaign revolves around the paramount importance of safety in the kitchen, especially during the process of cutting vegetables and other essential ingredients. Kai India managing director Rajesh U Pandya emphasises the significance of using sharp knives for injury prevention. He stated, “There is nothing more challenging than using a knife that doesn’t cut. If you opt for a dull knife, you will find yourself exerting extra force, leading to unnecessary stress and potential injuries.”

    The campaign highlights the message that choosing the right knife is not just about functionality but is a conscious decision to prioritize safety and efficiency in the kitchen. Rajesh U Pandya encourages individuals to select a knife that they, their families, or recipients of the gift will truly love and consider a trusted “partner in the kitchen.”

    Kai India’s commitment to quality and safety is reflected in their extensive range of meticulously crafted knives, designed to enhance the culinary experience of both amateur chefs and seasoned professionals alike. The new ad campaign serves as a testament to Kai India’s dedication to providing consumers with kitchen tools that not only meet but exceed their expectations.

    Kai India head of marketing Hitesh Singla said “Kitchen safety is not just a necessity; it’s a fundamental aspect of the culinary experience. At Kai India, we believe that the right knife is not just a tool; it’s a trusted partner in every kitchen. Our latest ad campaign is not just about cutting-edge tools but cutting with confidence. We want users to understand that a sharp knife not only prevents injuries but enhances the joy of cooking. It’s an investment in safety, precision, and the pure pleasure of creating in the heart of your home.”

    With over 3.15 crore knives sold worldwide, Kai India is ready to embark on an exciting journey that not only embodies the spirit of Japanese culture but also underscores the exceptional quality and craftsmanship that defines the brand. Kai India has firmly established itself as a global leader in the kitchenware industry, offering the perfect blend of form and function.

    Founded in Seki in 1908, KAI group products have cult status in Japan. The brand is known for its high-quality beauty care and personal grooming products integrating practical aesthetics with refined craftsmanship providing well-designed, innovative houseware, and beauty care products that are used widely in day-to-day lives.

    Japan-based KAI Group made a foray into the Indian market by setting up a manufacturing facility spanning over 30,000 sq mt in Neemrana, Rajasthan. KAI brings over 800 years of Japanese legacy of forging blades, directly to Indian households with its kitchenware range. KAI Also offers high-precision beauty and personal care products to Indian consumers adding value to their daily life. They are determined to provide products prepared with detailed R&D and superior Japanese technology. With its clear vision and mission, KAI is marching forward towards becoming a household name in India.

     

  • API and Dr. Reddy’s conclude ‘Acidity-Free Life’ campaign

    API and Dr. Reddy’s conclude ‘Acidity-Free Life’ campaign

    Mumbai: The Association of Physicians of India (API), a professional body of consultant physicians formed in 1944, in a joint effort with Dr. Reddy’s Laboratories Ltd, a global pharmaceutical company, concluded its unique ‘Acidity-Free Life’ campaign by declaring 9 January as ‘World Acidity Day’, a first-of-its kind day dedicated for awareness on acidity. The day also marks the birth anniversary of Dr Soren Sorensen, a Danish chemist, who introduced the concept of pH as a convenient way of expressing acidity.

    The ‘Acidity-Free Life’ campaign commenced in June 2023 with the launch of a logo for ‘World Acidity Day’, selected by 50,000 plus doctors from India. As part of the campaign, API and Dr. Reddy’s partnered with Indian Railways and Indian Railway Catering and Tourism Corporation (IRCTC) and educated over 10 lakh commuters through distribution of physical and digital informational material on the health hazards associated with acidity and ways of managing it. The campaign was concluded with the unveiling of sand art installation of ‘World Acidity Day’ symbol crafted by Padma Shri awardee Sudarsan Pattnaik at Puri beach, on 9 January 2024.

    SCB Medical College, Cuttack professor and former HOD, and Indian College of Physicians (API) Vice Dean Dr Jayanta Kumar Panda said: “Acidity is highly prevalent in India, leading to serious health issues. While every one of us has felt the discomfort of acidity in our daily lives, yet it remains a less-discussed topic. Early detection of the problem, controlling the reflux and timely treatment can prevent ulcer, bleed and even cancer. Through our campaign, we are happy to discuss the alarming acidity burden in India and educate people around us on the risk factors associated with acidity and how early diagnosis and treatment will help in averting health issues, by declaring a dedicated day for acidity awareness. We are also happy to partner with Dr. Reddy’s who has a legacy of 32 years in acidity management in India, for the campaign. Starting this year, the ‘World Acidity Day will be commemorated every year on January 9. So, let’s resolve for a healthy lifestyle, early and effective management on this World Acidity day.”

    Acidity has become a prevalent health issue due to modern lifestyles and imbalanced diets, leading to various health complications. According to a 2021 survey in India, about 32 percent of adults aged 30 to 44 years old reported having acidity and indigestion problem. Acidity and indigestion were seen to be higher among older adults and seniors.