ITV

Tag: Campaign

  • MrMed launches maiden campaign with ‘Sahi Dawa, Sahi Daam, Sahi Samay Par’ narrative

    MrMed launches maiden campaign with ‘Sahi Dawa, Sahi Daam, Sahi Samay Par’ narrative

    Mumbai: Confronting the daunting expenses of critical illnesses can be overwhelming, particularly as medication costs escalate. MrMed, an innovative online super-specialty pharmacy, has launched its first-ever advertising campaign, championing the message: ‘Sahi Dawa, Sahi Daam, aur Sahi Samay par’ – the right medicine, at the right price, and at the right time.

    In partnership with Filmy Fiction, MrMed has created a digital film that is not just a visual feast but a compelling story. It highlights the platform’s vast reach, even to the most remote areas, and offers up to 85 per cent off on speciality medications. The ad is more than a promotion; it’s a narrative that reassures customers about both their health and finances, emphasizing the ease of accessing speciality medicines through MrMed.

    MrMed co-founder Devashish Singh commented on the inspiration behind the campaign: “This video is rooted in the real-life experiences of our customers, who are not only loyal to MrMed but have expressed gratitude for making super-speciality medicines available nationwide. They are more than customers; they are our advocates, reinforcing our commitment to support them.”

    Filmy Fiction director Prasun Jindal discusses their storytelling approach: “Our goal with the MrMed.in ad was to transform authentic customer experiences into a story everyone can connect with. It’s not merely about promoting a brand; it’s about portraying the deep connections it has built, making it a symbol of support and unity.”

    With a steadfast dedication to transparency, quality, and affordability, MrMed stands out as a healthcare industry leader. With a 4.9 Google rating and having reached over 15,000 customers in nearly 2,000 cities in India, MrMed’s reputation is already well-established.

    The campaign is being launched on various social media and digital platforms.

  • Licious presents ‘Sunday Special’ with the freshest mutton offerings

    Licious presents ‘Sunday Special’ with the freshest mutton offerings

    Mumbai: The country’s most loved meat and seafood brand – Licious – now strengthens its offering of an extensive range of mutton cuts, catering to the specific needs of discerning customers in Tamil Nadu. Now customers in Chennai can enjoy fresh & premium quality cuts such as shoulder curry cut, ribs, chops and more. Just when you thought it couldn’t possibly get any better, there are also the Mixed Packs for true mutton lovers, with a mix and match of pieces of your choice suited for an array of mutton recipes. Now your Sunday Special show can be marked with rich mutton curry, a lip-smacking roast, fried appetizers and more with these tender, meaty cuts. All this from the convenience of your home – delivered fresh to your doorstep through the Licious App or website. Now that’s what we call – Sunday Special show naale, Licious Mutton Thaan (Sunday Special Show means Licious Mutton only).

    Licious VP – brand Santosh Hegde said, “At Licious it is our constant endeavour to get closer to our consumers and delve deeper into their preferences & concerns. As much as we understand all things meat, understanding our consumers is just as imperative for us. Mutton is one of our core product offerings and a true sensorial indulgence, especially in Chennai, where ‘Sunday Specials’ are marked by mutton preparations starting right from breakfast through lunch and dinner. The sign of a blockbuster Sunday is enjoying back to back blockbusters on TV, accompanied by back to back mutton delicacies in varied preparations. And the right mutton is at the core of it all – tender, fresh and customized per the recipe it is meant for. The meaty & succulent mutton pieces, marked by the perfect blend of meat and fat for that rich taste, and fresh, premium quality mutton – are all the right ingredients that go into the making of a Blockbuster Sunday!”

    The brand’s dedication to offering premium quality mutton starts right from sourcing when it specifically selects young goats & lambs. The meat is rested for a minimum of 12 hours and evenly cut for an even cook & absorption of spices. Hygienically vacuum-packed and always stored in temperature-controlled environments between zero and four degrees Celsius, right up to your doorstep – these meaty delights from Licious are just what you need to cook up delicacies such as Mutton Kurma, Chukka, or kuzhambu. For a truly delightful meaty experience, the brand also offers a wide range of mutton parts (offals) as liver, heart, trotters and paya, that can be used right out of the pack to impart rich, intense flavors to lip-smacking preparations such as Liver Fry or Aatukaal Paya. The best part – these mutton parts/offals can be easily ordered through the Licious App all through the day, eliminating concerns of unavailability or limited stock. The brand recently launched these drool-inducing offerings with an equally interesting campaign film. The film depicts a regular Sunday in a Chennai household and how it turns into a blockbuster Sunday with the many mouth-watering mutton dishes being cooked at home. What makes the film more enjoyable is its music, which is a take on a popular, foot-tapping Ilaiyaraaja track from the 80s movie ‘Siva’.

  • HDFC Life’s brand campaign inspires families to support children in their journey of pride

    HDFC Life’s brand campaign inspires families to support children in their journey of pride

    Mumbai: HDFC Life’s latest brand campaign encourages parents to believe in their children’s abilities and proactively plan for their future.

    Over the years, HDFC Life, one of India’s leading life insurers, has showcased various stories highlighting how parents play a pivotal role in ensuring their children’s success. With India’s young generation adopting digital life faster than ever, there has been a definite shift in lifestyle and habits, with parents also having to adapt to this change.

    HDFC Life’s latest campaign presents a heartwarming story where a seemingly distracted young boy surprises his parents with his thoughtfulness, leaving them overwhelmed and proud. The film’s insight is based on the fact that today’s Gen Z live in the digital age; they are self-driven risk-takers with diverse opportunities, yet remain close to their family for guidance and support. With numerous choices and options available, parents must provide proper guidance and financial support to enable them achieve their dreams.

    Speaking on the campaign, HDFC Life chief marketing officer and group head, strategy Vishal Subharwal said, “Today’s young generation is far more adept at dealing with the fast-evolving world around us. In this scenario, it becomes necessary for parents to have faith in their children’s capabilities and be adequately financially prepared to support their children with the education that would enable them to chart their success stories.”

    Adding further, Publicis Groupe CCO – South Asia, Leo Burnett chairman – South Asia Rajdeepak Das said “Often today’s generation is underestimated and misunderstood because of their different approach to life. Our film takes one such example and shows how a son surprises his parents with his thoughtful gesture of using technology as the driving force in helping their business grow. And as parents the best support we can offer the next generation is insuring their future, so that their ideas can soar.”

    The campaign is available across multi-media platforms – television, digital and outdoor.

  • SBI Life’s #ApneLiyeApnoKeLiye campaign encourages ‘responsible ambition’

    SBI Life’s #ApneLiyeApnoKeLiye campaign encourages ‘responsible ambition’

    Mumbai: SBI Life Insurance, one of the most trusted life insurers in the country, continues to reinforce the need for accomplishing one’s aspirations while taking care of familial responsibilities with its #ApneLiye ApnoKe Liye campaign, relayed again this year. The thought is to keep inspiring every Indian consumer to champion the spirit of ‘responsible ambition’ and encourage them to explore their own ‘wants’ while securing the ‘needs’ of their loved ones. The campaign continues to underscore the delicate balance between personal aspirations and familial responsibilities thereby inspiring every individual nationwide to adopt a ‘Responsible Ambition’.

    In an era where personal dreams intertwine seamlessly with familial commitments, SBI Life’s campaign celebrates those who fearlessly pursue their ambitions while fulfilling their roles as responsible family members.

    The unique narrative of the campaign unfolds through the lens of a daughter recounting her father’s journey – a poignant tale of ‘Rishabh,’ a man who embarks on an entrepreneurial journey, balancing the challenges of a new chapter in life and ensuring a financially secure future for his family. Embracing the challenges of a new chapter in his life, including the arrival of his first child, Rishabh exemplifies resilience and determination. The TVC beautifully captures his dedication to not only realizing his passion but also securing a financially stable future for his family. As his daughter turns 16, she proudly presents a project inspired by her father’s unwavering commitment, encouraging others to embrace their dreams with the rallying cry, ‘#ApneLiye ApnoKe Liye.’

    SBI Life chief of brand, corporate communication & CSR Ravindra Sharma expressed his thoughts on the campaign, stating, “SBI Life remains at the forefront of comprehending the evolving needs of today’s consumer. The surge of the need for ‘responsible ambition’ continues to captivate individuals nationwide, where the coexistence of personal dreams and family responsibilities is becoming a societal norm. This campaign serves as more than a mere directive; it embodies the essence of trust and reliability that SBI Life is known for. We stand as enablers, encouraging individuals to pursue their dreams with the assurance that their loved ones and responsibilities are secured. Our ongoing campaign humbly celebrates the balance between personal ambitions and family responsibilities, reflecting the enduring values of trust, reliability, and commitment that define SBI Life.”

    As SBI Life Insurance embarks on the second year of the campaign, the company aims to inspire even more individuals to pursue their passions fearlessly while nurturing their familial bonds.

  • MyMuse gives Cupid a crash course on Modern Love in its Valentine’s Day campaign

    MyMuse gives Cupid a crash course on Modern Love in its Valentine’s Day campaign

    Mumbai: Sexual wellness brand MyMuse has taken on love’s biggest ambassador, Cupid, with its campaign, ‘Modern Love Needs Modern Solutions’.

    In this campaign, Cupid represents the age-old societal norms that enforce the fact that there’s only one right way to love. MyMuse understands that love and how people love and express it have changed. So, whether it’s choosing your own path, picking your own traditions (old or new), or choosing to settle down or stay single, MyMuse understands that there is no one-size-fits-all in modern love.

    The brand has launched the campaign through four cheeky, 45-second films, in which we see a well-meaning Cupid desperately trying to get people together in the name of love using his age-old tricks. In an unsurprising turn of events, these attempts are rejected by people who prefer to find love and express it in their own way with the help of MyMuse products. This results in Cupid having a complete meltdown and questioning his life’s purpose. Each film ends with the tagline “Modern Love Needs Modern Solutions- Cupid doesn’t get it, MyMuse does.”

    Watch the the films here:

    MyMuse co-founder Anushka Gupta said “From day 0 as a brand we’ve believed that love is multi-faceted. We get that love is nuanced, and people love in varied ways. And that is exactly what we wanted our campaign to amplify. Cupid to us, is ‘society’ – that one person in everyone’s life who gossips about your last breakup and judges your relationship choices, offering unsolicited, cookie-cutter advice. With these four films, we wanted to go all out and say that whether you choose to be single or celebrate your 25th anniversary on a cruise, opt for those one-night stands or a long-term relationship – You Do You. Either way, we’ve got you.”

    Gupta also added “As a category builder brand, we’ve spent the last three years consistently building our community and working on customer education. When we looked at our data and brand engagement across touchpoints, we knew Indians across the board were excited about what we have to say and are ready for our products. More importantly, we’ve seen that people are ready to explore the wonderful world of pleasure, and that when it comes to love, one size doesn’t fit all.”

    The four ad films were conceptualised in-house and executed by mothership. Apart from the brand films, MyMuse has launched a #cancelcupid campaign on LinkedIn, leveraging its employees as brand ambassadors.

     

  • ESAF launches ‘The Power to Dream Bigger’ campaign

    ESAF launches ‘The Power to Dream Bigger’ campaign

    Mumbai: ESAF Small Finance Bank has launched an inspiring new brand campaign, “The Power to Dream Bigger,” aimed at showcasing how the bank expands the chain of joy by empowering the customers especially women from the lowest ebb to the highest.

    Notably, the bank has played a significant role in fostering women empowerment through its branch functions, showcasing its dedication to supporting and uplifting women in various spheres of life.

    The campaign, which is a result of a customer study conducted in Kochi, Chennai, and Mumbai, highlights the bank’s commitment to meeting the needs of its customers across segments. In a broader sense, the campaign tries to communicate how the innovative products and services of the bank bridge the gap between the haves and the have-nots.

    By emphasising the bank’s role in transforming dreams into reality, the campaign aims to resonate with a broad audience, establishing ESAF Bank as a financial partner that joyfully fosters prosperity.

    Conceptualised by FCB Interface, Kochi, the campaign’s centrepiece is a vibrant TVC that communicates the concept of the chain of financial support the bank provides, cutting across segments. The brand campaign was followed by two product campaigns of FD and gold loan under the same umbrella – the power to dream bigger, as each product is designed to meet the brand objectives.

    ESAF Small Finance Bank EVP George Thomas said “The TV campaign is supported by a 360-degree initiative through print, radio, and online platforms. Plans for outdoor campaigns are also on the anvil. The brand campaign along with the two product campaigns under the same umbrella adds meaning to the initiative. Also, it underscores the fact that ESAF is not just a bank it’s a partner in converting its customers’ dreams into reality.”

    ESAF Small Finance Bank VP- head, branding & communications Sony V Mathew explained, “The campaign is the result of a study the agency conducted in three of our prime markets. Also, it is a new communication strategy that gives more meaning to our positioning, the joy of banking. We feel there is no better way to manifest the joy of banking than the chain of joy.

  • Xiaomi unveils latest 360° CGI Home Security Camera 2K

    Xiaomi unveils latest 360° CGI Home Security Camera 2K

    Mumbai: The emergence of computer generated imagery (CGI) technology has transcended brands to devise disruptive campaigns with immersive experiences. Xiaomi has embarked on this CGI journey with its recently launched Xiaomi 360° Home Security Camera 2K.

    The brand has been pushing the boundaries of innovation, and their latest CGI campaign showcases cutting-edge features of the product while exploring new dimensions in the realm of social media marketing.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Xiaomi India (@xiaomiindia)

     

    Embarking on an imaginative journey, the campaign transforms the Xiaomi 360° Home Security Camera 2K into a dynamic and whimsical character—a life-size CGI camera meandering through the lively streets of Mumbai. The CGI camera takes on a persona of its own, complimenting oblivious citizens with a charming nod to the remarkable features of the Xiaomi 360° Home Security Camera 2K. As it whimsically engages with its surroundings, the campaign artfully spotlights standout features such as AI human detection.

    Adding an element of surprise and entertainment, the streets come alive with the resonating sound of conversations facilitated by the two-way audio feature. The CGI camera engages in lighthearted banter, bringing interactivity to the concept of surveillance. The high-resolution video captures crystal-clear footage, ensuring every detail is vividly portrayed for enhanced security. With 360° panorama view capabilities, the camera eradicates blind spots, offering unparalleled security coverage. 
     

  • Social Beat Films launches video campaign for Livguard Energy’s Sine-Wave technology inverter

    Social Beat Films launches video campaign for Livguard Energy’s Sine-Wave technology inverter

    Mumbai: Social Beat Films, digital video marketing agency launched a digital campaign for Livguard Energy’s sinewave technology inverters that remain silent during power cuts. The campaign focuses on the daily struggles of the Indian middle class, which is precisely the target group for the prominent energy storage company.

    This film is largely relatable to all parents who have struggled to put their children to sleep, especially in the hot summers in North India. It emphasizes the problems that people face with ‘not-so-efficient’ inverters that may be unreliable, unstable, and loud.

    In this humorous video campaign, the father and the mother put their child to sleep and are relieved to see their child sleep. They both look happy to have succeeded in this strenuous task, but little did they know of the lurking power cut. The moment the power goes out, the fan turns on, making a creaky noise, thanks to the ordinary inverter. They both know what’s going to happen next. As soon as they hear the child cry, the wife gets angry and leaves the room, leaving the husband in charge of the task. If only he had installed Livguard’s latest sinewave technology-powered inverter, things would have been so much better for him.

    Social Beat co-founder Vikas Chawla said, “The film hit the right chord with the target audience, as it reached over 1 million people on YouTube and more than 6.5 million on Instagram. Once again, Social Beat Films has successfully helped its clients achieve their marketing objectives.”

    Livguard Energy digital head Ashish Sahani said, “Our campaign resonated with young parents, blending humor and addressing everyday challenges. Its success was evident in the heightened engagement and positive response from our target audience during the festive season.”

     

  • Fibe unveils #BasBahane campaign

    Fibe unveils #BasBahane campaign

    Mumbai: “Mujhe beach pe chappal ghum hone ka trauma hai”, “Tum logon ne jo hotel book kiya hai uska vaastu galat hai”, “I need to save for my favourite sneakers. Trip kiya toh sneakers bhul jao” are some Bahanas all of us make in our daily lives to back out of social gatherings and holidays. Recognizing the challenges that festivities and year-end parties pose on finances, leaving individuals to conjure up excuses and appear like a reluctant partygoer, Fibe launched an exciting campaign #BasBahane.

    The campaign aims to enhance brand recall for Fibe among individuals, reminding them of the instant personal loan offerings they can access and not back out of any plans due to financial crunch.

    As part of the campaign, Fibe has collaborated with Swiggy Instamart to deliver ‘Ab Tak Chappan: The Bahana Guide’ along with every order by individuals across Mumbai, Bengaluru, Hyderabad, NCR, Pune and Chandigarh. The concise handbook comprises 56 creative excuses to avoid plans and trips with friends. In order to encourage users to participate in the campaign, Fibe will give a lucrative cash prize to an individual who makes the most creative 57th excuse and shares it on social media.  

    Besides, Fibe has also collaborated with over 25 digital influencers to further amplify this campaign.  

    Commenting on this campaign, Fibe founding member and head of marketing Sudesh Shetty said, “#BasBahane is not just a campaign; it is a journey where financial empowerment meets creativity. At Fibe, we don’t just offer financial aid to individuals, but ensure that no individual compromises on their aspirations and lifestyle. We keep finding creative ways to communicate our brand’s key proposition to our audience. This is yet another ‘out-of-the-box’ campaign to remind individuals that with Fibe’s instant personal loans, they can say ‘yes’ to every plan without holding back.”

  • Madhuri Dixit and Sneha emphasise protein criticality in I’m Complan Boy-Girl” campaign

    Madhuri Dixit and Sneha emphasise protein criticality in I’m Complan Boy-Girl” campaign

    Mumbai: Complan, a health food drink from Zydus Wellness Ltd announced a new “I’m Complan Boy/Girl” campaign featuring Bollywood superstar Madhuri Dixit and acclaimed South Indian actress Sneha. In the new communication Madhuri & Sneha are highlighting the criticality of Protein for growing kids and recommending Complan, which has 63 per cent more protein than other leading kid’s health food drinks, as the best solution. Madhuri will be the face of the campaign in the Hindi-speaking markets and Sneha will be helming the brand’s new narrative in the southern regions.

    In the new communication, Madhuri & Sneha are shown talking to mothers and their kids during the school annual day function. They share with the audience that doctors emphasised protein critically in growing years of their kid’s and routine daily food is not always enough to cater to kid’s daily protein needs. They recommend Complan because its scientifically developed composition has 63 per cent more protein than the leading kid’s health food drink along with 34 vital nutrients. Hence Complan gives 2X faster growth and supports memory and concentration. The ad ends with brand’s the most recalled iconic tagline “I’m Complan Boy/Girl.”

    Speaking about the Complan’s newly-launched campaign, Zydus Wellness CEO, Tarun Arora said, “Complan is an iconic brand in children’s health food drink category and contains 100 per cent milk protein. Over the years we have highlighted to mothers the need to provide the right quantity of good quality protein for full growth of kids. Madhuri & Sneha are not only known as superstars and acclaimed actresses but also as caring mothers who are completely involved in their kids’ growth & development. Because of this credibility, we decided to partner with them to help educate mothers about the criticality of protein in their children’s growing years & to make the right nutritional choice, and therefore, to highlight how Complan is the superior solution to cater to this need.”

    Speaking about association with Complan, Madhuri Dixit said, “I’m delighted to be associated with this iconic brand because I’m a ‘Complan mom’. As a mother, I can understand the challenges of other mothers in providing optimum nutrition to their kids for their proper growth. Through this new campaign, we are helping them navigate this challenge so that they make an informed nutritional choice and growth of their kids do not get compromised.”

    Speaking about association with Complan, Sneha said, “ Complan as a brand brings a smile to my face because it reminds me of the iconic “I’m Complan Boy/Girl” commercial that I used to watch on TV myself. Now I’m really delighted to associate with the new version of “I’m Complan Boy/Girl” campaign as a “Complan Mom”. With this new campaign, we are providing a solution to every mother for their challenge to provide the right nutrition for their growing kids.”    

    The TVC has been conceptualised by McCann Worldgroup India and will air on TV in five languages – Hindi, Marathi, Bengali Tamil and Telugu. This video will be available across all of Complan’s digital and social media platforms.