ITV

Tag: Campaign

  • Dabur Herb’l brings festive cheer with ‘Battisi Mat Dikha’

    Dabur Herb’l brings festive cheer with ‘Battisi Mat Dikha’

    Mumbai: Dabur Herb’l recently launched the Instagram podcast series called ‘Battisi Mat Dikha,’ where humor meets restraint in a unique, playful format. This campaign has been conceptualised and executed by Tonic Worldwide.

    The Diwali edition promises to bring festive cheer while challenging participants to keep a straight face amidst the worst dental jokes imaginable. With this series, Dabur Herb’l not only taps into subculture themes as a creator but also breaks away from the conventions of traditional oral care branding, as reflected in the quirky title.

    Launched earlier in October, ‘Battisi Mat Dikha’ flips the traditional joke-telling format on its head. Participants pair up in a lighthearted battle, trying to make each other laugh with a series of hilariously bad dental jokes, yet there’s a catch: revealing any teeth is strictly forbidden! The playful challenge not only underscores the importance of maintaining a healthy smile but also invites viewers to enjoy the lighter, fun side of oral care.

    In a refreshing twist, the special Diwali edition moves beyond the usual festive messaging about oral hygiene. Instead, it brings a touch of festive humor, incorporating jokes that playfully reference Diwali traditions, celebrations, and sweets.

    Each episode combines humor with the challenge of keeping a straight face, creating a joyful yet competitive atmosphere.

  • Kai India unveils ‘Namaste Samurai’ campaign

    Kai India unveils ‘Namaste Samurai’ campaign

    Mumbai: Kai India has announced the launch of its new advertising campaign, ‘Namaste Samurai.’ This innovative campaign features Kai India’s MD Rajesh U Pandya as the face of the brand, representing the precision and craftsmanship that the brand is known for.

    The ‘Namaste Samurai’ campaign showcases Kai’s premium Japan prime range of kitchen knives, emphasising their cutting-edge design, 100 per cent stainless steel blades, and strong grip handles. The campaign blends modern product innovation with a unique visual that captures attention — Rajesh U Pandya wears a traditional samurai-inspired look, symbolizing precision and strength, two attributes that define Kai products.

    Kai India head of marketing Hitesh Singla said, “Our new campaign is designed to captivate consumers by portraying the strength and precision behind Kai knives. With ‘Namaste Samurai,’ we aim to highlight the bond with Japanese tradition and Indian needs, which are crafted to meet the highest standards of quality, making them the perfect choice for home chefs and professionals alike.

    The campaign’s tagline, ‘For Delicious Life,’ communicates Kai’s mission to provide kitchen solutions that enhance the culinary experience. With Japanese precision engineering, Kai’s kitchen knives deliver exceptional sharpness and durability, ensuring that every meal is prepared with ease and perfection.”

    The ‘Namaste Samurai’ campaign positions Kai India’s Japan prime knives as the ultimate kitchen tools, designed for performance and longevity. Available through major retail channels including Reliance, Metro, DMart, Spencer’s besides e-commerce platforms like Amazon, Flipkart and Kaiindiaonline.com; Kai knives bring professional-grade craftsmanship to the modern Indian kitchen and aims to become a household name in India.

  • Ideal Insurance launches heartwarming Diwali ad film

    Ideal Insurance launches heartwarming Diwali ad film

    Mumbai: Ideal Insurance highlights the theme ‘Home Secure Means Life Double Secure’ in its new ad film. The ad emphasises the importance of protecting both lives and the homes where memories are made.

    The film opens with a decorated home, featuring a father in his 60s reflecting on passing the family home to the next generation. As he observes his sons handling household tasks, the narrative shifts when his daughter surprises him by revealing she has taken out a home insurance policy, stressing the significance of securing their home for a safe future. The film concludes with the father handing over the keys to his daughter, recognising her foresight and responsibility.

    Ideal Insurance founder and CEO Rahul Agarwal stated, “This Diwali, our message is simple yet powerful: securing your home means securing your family’s future. The ad film reflects our commitment to helping families protect what matters most. By choosing home insurance, families can enjoy peace of mind, knowing that their cherished spaces are protected.”

    Through this ad, Ideal Insurance aims to remind families that securing a home is as important as any other festive preparation. The company’s risk audit assessment and expert guidance provide families with the relief to focus on what matters—celebrating and creating memories together.

    With a relatable narrative, the ad resonates with Indian families, highlighting values of love, responsibility, and togetherness that define Diwali. It also showcases the pivotal role of women in society, challenging stereotypes and demonstrating how foresight can safeguard family well-being.

    The campaign’s tagline, ‘Iss Diwali, zindagi ko karo double secure,’ encapsulates Ideal Insurance’s offerings, encouraging customers to pursue comprehensive protection. By featuring a relatable family story, the ad appeals to the emotional connection Indians have with their homes while underscoring the need for practical solutions like home insurance.

    The ad film will air across various digital platforms and social media channels during the Diwali season, developed by the company’s in-house branding team.

  • Lowe Lintas breaks stereotypes with Dollar Athleisure campaign

    Lowe Lintas breaks stereotypes with Dollar Athleisure campaign

    Mumbai: Dollar Industries has launched its latest campaign to promote its range of Athleisure – a category that is gaining a lot of traction recently. The campaign, conceptualised by Lowe Lintas, prompts the viewer to question stereotypes present in society when it comes to dressing for an occasion.

    Dollar Industries MD Vinod Kumar Gupta said, “In an era of comfort and style, Athleisurewear has emerged as a dominant trend in the fashion world, prompting us to focus on an entire range of cool fashionwear – Tank Tops, Crew Necks, Henleys, Polos, Sweatshirts, Jackets, Hoodies, Bermudas, Capris, Track Pants, Joggers and Socks – which perfectly marry the young consumer’s desire for comfortable yet trendy and versatile clothing options which they can wear at multiple events and locations. What makes matters more interesting is that even professions that traditionally demanded suits, or at least a shirt and tie, are now relaxing their dress code policy as millennials move into positions of management and decision-making. Exactly what inspired us and Lowe Lintas to argue against acceptable social dress norms in our campaign and promote Dollar Athleisure as the perfect balance between casual comfort and chic style.”

    The film, directed by renowned film director Manav Malhotra, is a stylised montage borrowed from walks of life demanding that we dress formally. From board meetings to college classrooms, from marriages to dining out – society expects to uphold certain dress codes. The film challenges the stereotype and promotes athleisurewear as an acceptable style for all occasions.

    Lowe Lintas unit creative director Mohit Pasricha said, “As Coco Chanel once famously said, fashion fades, only style remains, and athleisure is definitely a fashion. But in saying that, it’s a very comfortable one, and once people get comfortable, it’s hard to change their minds. Simply look around us. The style on the street has changed dramatically. Women are sporting leggings, crop tops and sports bras, men are spotted in sweatpants, hoodies and sneakers. This emerging lifestyle emphasises one simple thing: The universal need to dress comfortably. And, that is what led us to challenge formal dress codes and celebrate informality as the new way of life.”

  • Bold Care & Jupiter launch a campaign on financial and intimate wellness

    Bold Care & Jupiter launch a campaign on financial and intimate wellness

    Mumbai: Bold Care has partnered with Jupiter, a neobanking platform, to launch a campaign aimed at couples that encourages open discussions about two critical yet often overlooked aspects of relationships: financial wellness and intimacy.

    The campaign highlights that financial stress affects not just a couple’s finances but also their emotional and physical connection. Research shows that financial well-being is closely linked to intimate relationships. Bold Care and Jupiter aim to spark meaningful conversations that strengthen both areas.

    Bold Care co-founder Rajat Jadhav said, “Financial wellness and intimacy are both pillars of a healthy relationship. It’s not just about being aligned on budgets or savings; it’s about understanding how financial pressures can spill over into our personal connections. This campaign is about empowering couples to address these challenges openly, allowing them to thrive emotionally, intimately, and financially. By fostering these conversations, we hope to remove the stigma that surrounds both money and intimacy, giving couples the confidence to navigate their journeys together with trust and transparency.”

    The campaign combines Bold Care’s focus on emotional and physical intimacy with Jupiter’s expertise in financial wellness, equipping couples with tools for effective communication. Through social media content, billboard messages, and interactive challenges, the campaign aims to normalize discussions about these crucial aspects of relationships, making them accessible for couples across India.

    “Jupiter’s mission has always been to empower people to take control of their money in a way that promotes long-term financial wellness. We believe that open, honest discussions about money can help couples achieve balance in both financial and personal aspects of their relationships,” said Jupiter Money head of growth & marketing Apurv Narang.

    The partnership between Bold Care and Jupiter marks a new era in relationship-building, where emotional, intimate, and financial health are interdependent. Together, they foster a culture where discussions about intimacy and finances are integral to a thriving partnership. Bold Care aims to make intimate wellness discussions more accessible and comfortable. Following the campaign’s success with Jupiter, Bold Care plans to explore more engaging brand collaborations in the upcoming season to elevate intimate wellness conversations.

  • Tecno launches #PehleWaliDiwali campaign

    Tecno launches #PehleWaliDiwali campaign

    Mumbai: This Diwali, Tecno encourages everyone to reconnect with the joy of the festival through its campaign, “#PehleWaliDiwali,” which celebrates togetherness and joy. As the festive season approaches, people worldwide prepare for family gatherings and celebrations. In an era where technology often overshadows personal interactions, Tecno aims to revive the warmth and authenticity of traditional celebrations filled with love and connection.

    The #PehleWaliDiwali campaign encourages consumers to engage with cultural practices that make this festival special. By supporting local retailers, Tecno not only honors heritage but also strengthens community bonds, ensuring the joy of Diwali is shared by all.

    Tecno India CEO Abhijeet Talapatra shared, “This Diwali, we want to remind consumers that nothing compares to the joy of celebrating festivals with loved ones in person. Our commitment to empowering offline retail partners is at the heart of our campaign. By supporting local retailers, we’re not just boosting the economy; we’re also nurturing the very essence of togetherness that Diwali represents. Tecno’s #PehleWaliDiwali isn’t just about buying a product, it’s about creating cherished moments of joy through real-life connections.”

    In an era of digital shopping, Tecno aims to reconnect consumers with the nostalgic experience of buying from local retail stores. Through its “#PehliWaliDiwali” initiative, the brand celebrates not just the joy of giving but also the warmth of shared moments and connections by supporting local partners.

  • Som Distilleries & Breweries launches Woodpecker Beer’s #TwistAnd Sip campaign

    Som Distilleries & Breweries launches Woodpecker Beer’s #TwistAnd Sip campaign

    Mumbai: Som Distilleries & Breweries has launched its latest campaign, #TwistAndSip, aimed at appealing to the adventurous spirit of modern India. The campaign emphasises the brand’s commitment to making beer more enjoyable and accessible, particularly highlighting the innovative twist cap feature that simplifies the experience.

    This feature eliminates the need for bottle-openers or unconventional methods, allowing beer lovers to enjoy their drink with a simple twist. This convenience aligns well with the fast-paced, on-the-go lifestyle of today’s consumers.

     

     

    Som Distilleries & Breweries COO Diwakaran Suryanarayana said, “With Woodpecker, we set out to deliver not just great beer, but also a new way to experience it. The #TwistAndSip campaign embodies our vision of creating a product that’s as easy to enjoy as it is flavourful. Packaging innovation is often overlooked, but we’ve made it central to this revolution in beer enjoyment.”

    Suryanarayana further added, “The #TwistAndSip campaign is all about making moments with friends and family even more memorable. By removing the hassle of bottle openers, we’ve created a feature that makes beer drinking smoother and more fun, whether at a casual get-together or an impromptu adventure.”

    The #TwistAndSip campaign marks a bold new direction for the Indian beer market, blending convenience, innovation, and style in a way that speaks to evolving consumer preferences. #TwistAndSip ad campaign will go live on various social media platforms of SDBL reaching a broad audience.

  • Fortune unveils #DiwaliKaFortune campaign with AR filter

    Fortune unveils #DiwaliKaFortune campaign with AR filter

    Mumbai: Adani Wilmar’s flagship brand Fortune Foods has launched the #DiwaliKaFortune campaign for Diwali, introducing an augmented reality (AR) filter that allows users to create and share personalised festival greetings with a ‘Diwali Special Ghar Ka Khana’ theme.

    Through a dedicated microsite linked on Fortune Foods’ social media channels and shared by influencers, users can select a Diwali dish, visualize it on their tabletop in AR, and compose a wish including the word ‘Fortune’. They can then capture and share the image on social media, tagging @FortuneFoods to enter for a chance to win prizes.

     

     

    Fortune Foods has collaborated with food, lifestyle, and family influencers to extend its reach and encourage a wider audience to participate. This initiative aligns with Adani Wilmar’s aim to combine tradition with innovative engagement for Diwali.

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  • Netflix India unveils its Diwali campaign ‘Har Parivaar Ke Liye’

    Netflix India unveils its Diwali campaign ‘Har Parivaar Ke Liye’

    Mumbai: Netflix India has unveiled a brand new campaign for Diwali that goes beyond entertainment, and celebrates the magic of shared moments through storytelling. The brand film titled ‘Har Parivaar Ke Liye’,  is an ode to the power of stories in bringing people together. It reflects how Netflix brings families, friends, and even strangers closer, celebrating togetherness and discovery through its wide variety of high-quality and emotionally resonant stories.

    Whether it’s a busy train, a boys’ hostel, or a family movie night, Netflix is right there—connecting family, friends, and strangers through memes, marathon binges, or that familiar ‘Are you still watching?’ prompt.

    Netflix India VP – marketing Srivats TS said, “Netflix has a variety of stories for everyone to discover, and is a conduit for conversations and connections. These are stories that fans connect over, whether it’s through that heartwarming scene that you can’t help but share with a friend living continents away, or even when bonding with a stranger over your most loved characters while you wait for the train. This Diwali, as we all celebrate with the families we love, we as Netflix wanted to celebrate this growing parivar of fans that have forged special connections with our films, series and brand in India.”

    The film has been created in collaboration with Toaster, is directed by Akash Bhatia and produced by LoudMouth.

    Toaster CCO Ira G added, “The film is a giant greeting card from Netflix to its Fans. The simple insight for us was – where there is family there is connection and where there’s connection there’s family. A shared love for a piece of film or series is enough to spark a connection and today ‘what are you watching’ is the new ‘khaana khaya kya’. With this film, we’re celebrating all the beautiful connections we make.”

    The campaign uses relatable moments and vibrant visuals to highlight Netflix as a friend who introduces audiences to unforgettable characters, stories, and shared experiences. It will be amplified across digital, TV, OOH and in-cinema.

    This Diwali, Netflix celebrates not just the family you watch with, but everyone who watches with you.

  • CityKart launches ‘Dilon Ka Tyohar’ campaign

    CityKart launches ‘Dilon Ka Tyohar’ campaign

    Mumbai: To engage consumers this festive season, CityKart, a fashion and lifestyle retailer, has launched the ‘Dilon Ka Tyohar’ (festival of hearts) campaign, resonating with its family-oriented, value-focused customers. This campaign includes a 360-degree marketing approach using online and offline channels to expand reach and brand awareness.

    CityKart is actively present on social media platforms with AI-powered, animated & product video and collaborations with over 60 regional influencers in Uttar Pradesh, Bihar, and Assam. On the ground, CityKart is boosting visibility with branding in high-traffic areas, such as railway stations, billboards, and newspapers, alongside roadshows and leaflet distribution in rural communities in Uttar Pradesh and Bihar.

    The brand is further connecting with local audiences by sponsoring regional events across 50-plus cities and hosting in-store activities like selfie points, quizzes, and interactive programs. The campaign also includes targeted promotions with cashback offers and a ‘Bill Buster Offer,’ rewarding purchases of ₹1,999 with an assured gift. With this blend of digital and offline strategies, CityKart aims for a 30-50 per cent sales increase this festive season.

    CityKart director Sudhanshu Agarwal said, “We endeavour to reach out to the communities through numerous ways. Hence, this year, we have initiated a strong multiplatform, integrated outreach strategy leveraging both offline and online channels. For us, the Festival period is much about bringing people together. Our ‘Dilon Ka Tyohar’ campaign celebrates the emotions and values associated with this beautiful festival. Through our various value propositions, we try to add to the festive fervour and create a memorable shopping experience for our customers.”