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Tag: Campaign

  • Equitas SFB becomes official banking partner of Chennai Super Kings

    Equitas SFB becomes official banking partner of Chennai Super Kings

    Mumbai: Equitas Small Finance Bank announced its partnership as the “Official Banking Partner with Chennai Super Kings. The rekindled partnership symbolises the champion team’s journey of coming back home with Equitas’ campaign “Bank Behind Champions”.

    The campaign also showcases Equitas’ contribution in shaping up individuals’ lives through the “Beyond Banking” initiatives. This alliance not only extends a feeling of home for the team but also promises a sense of pride among citizens banking with Equitas across 16 branches in the city of Chennai. As part of this partnership, Chennai Super Kings team will sport the Equitas Small Finance Bank logo on Leading side of headgear.

    Excited to join hands with the champion team, Equitas SFB Sr president & country head – branch banking – liabilities, products & wealth Murali Vaidyanathan said, “At Equitas, we firmly believe in taking pride of one’s performance and it is our delight to partner with the home team again as CSK has exhibited their resilience and skills across multiple seasons. Associating with a team of champions, we look forward to strengthen the society by providing crucial financial support to our customers be champions in their respective lives. Being the bank behind Champions, we take pride of performance of our team in spreading joy through our beyond banking initiatives is our journey towards building progressive and committed bank. The campaign is a testament of our championship in acknowledging the progressing needs of our customers to gift them a responsible tomorrow. Just like the CSK team, we at Equitas believe in committing to our customers throughout challenges to assist in their victory on and off the pitch.”

    Chennai Super Kings CEO Kasi Viswanathan said, “We are delighted to announce the return of Equitas Small Finance Bank to our family for the upcoming 2024 season. Our strong bond extends beyond the cricket field, encompassing collaborations for the Super Kings Academy and Junior Super Kings. We believe that their vision of elevating the lives of Indian youth aligns seamlessly with our quest for excellence and are confident of establishing a winning synergy on and off the field.”

    Through this collaboration, Equitas is introducing a range of banking benefits up to seven per cent interest on savings, no maintenance charges, reward points on all debit cards, and contactless KYC video services with the aim of building stronger connects. Currently, Equitas aims to further expand its footprint and extend its services for both customers and cricket enthusiasts.

  • 7UP launches ‘Kaara Saarama Eat, 7UP Repeat’ campaign

    7UP launches ‘Kaara Saarama Eat, 7UP Repeat’ campaign

    Mumbai: In line with its commitment to refresh audiences throughout summer, 7UP, the clear refreshing drink, is set to reimagine consumer taste experiences with a flavorful twist. The beverage brand has teamed up with brand ambassadors, Rashmika Mandanna and Anirudh Ravichander to launch an all-new campaign that establishes 7UP as the ultimate companion for spicy food enthusiasts across South India. Leveraging the everlasting cravings amongst consumers for bold and zesty flavors, and the love for 7UP as most fitting beverage choice to compliment the heat, providing a refreshing taste that perfectly balances the spice.

    The campaign titled, ‘Kaara Saarama Eat, 7UP Repeat’ translates through a pop-cultural context to, ‘Eat Spicy Food – Drink 7UP – Repeat’ in that order. The campaign is accompanied by a riveting TVC that features the brand ambassadors, Rashmika and Anirudh who share the screen on 7UP for the first time ever. The campaign as well as the TV commercial ties back to the brand’s ongoing Super Duper Refresher positioning across India.  

    The 46-seconds film, opens to a late afternoon, set against the backdrop of a lively food truck-themed open-air restaurant, where Rashmika Mandanna, engages in a spicy culinary adventure with master chef Anirudh Ravichander. Rashmika stands before the truck, perusing the menu with a mischievous glint in her eyes. Playfully engaging with the chef, Anirudh, she craves the bold flavors of Chettinadu and Madurai cuisine. Anirudh, in his signature style, creates a sizzling “Chettinadu fire parotta,” unleashing a steamy, aromatic spectacle. As Rashmika eagerly bites into the spicy dish, her eyes water, but undeterred, she craves more. With chili emojis in her eyes and a fiery tongue, she desperately seeks relief from the spice heat to relish the food again. Anirudh surprises her with a special delivery from a fire engine, creatively showcasing the intense spice and the ultimate relief provided by 7UP, ending with the memorable catchphrase, ‘Kaara Saarama Eat… 7UP Repeat!’

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by 7UP India (@7upindia)

     

    PepsiCo India category lead, cola & flavors Shailja Joshi said, “Leveraging further on the biggest category driver of refreshment in the clear category, 7UP is all set to position itself as the ultimate occasion refreshment champion. Embracing the deep-rooted love that consumers have for both spicy food and 7UP, the brand has started its journey to level up the food experience when consumed with 7UP. The campaign ‘Kaara Saaram Eat, 7UP Repeat’ is an artistic take to highlight the beautiful blend of bold, spicy flavors perfectly balanced with the refreshing 7UP. We are excited to take this campaign forward through the year and couldn’t be happier to have Rashmika and Anirudh launch this campaign through a quirky new film.”

    Commenting on this collaboration, brand ambassador, Rashmika Mandanna said, “There’s nothing quite like the combination of the spices from my favorite delicacies and the refreshing kick of 7UP. I have grown up on the flavorful notes of spices in my food and so this film is a very natural representation of myself in real life. It was a great experience to shoot with Anirudh and I hope our fans will jump onboard to join enjoy this ultimate pairing.”

    Sharing his excitement on the new campaign, brand ambassador, Anirudh Ravichander said, “Starting the year with 7UP’s pairing with spicy food and this new film with Rashmika is truly exciting. It captures the perfect blend of bold taste and refreshment, making every sip a delightful journey. Cheers to this flavorful adventure, and I hope my fans across the country enjoy it as much as I do!”

    The creative agency for the campaign is Leo Burnett.

    The campaign reinforces 7UP’s commitment to not only quenching thirst with refreshment but also elevating the entire spicy food experience for consumers. The brand promises to be the go-to-choice for those seeking the perfect balance of spice and refreshment, making every spicy meal a delightful and repeatable affair. The 7UP TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign. 7UP is available in single/multi-serve packs across modern and traditional retail outlets as well as on leading e-commerce platforms with its sparkling lemon and lime flavor.

  • Traya and Rajkumar Rao reunite for #HopeForHair campaign

    Traya and Rajkumar Rao reunite for #HopeForHair campaign

    Mumbai: Traya, India’s first-ever health-tech brand committed to treating hair loss internally, is thrilled to announce the extension of its revolutionary campaign, #HopeForHair, taking a deeper dive into its holistic approach to hair health.

    Building on the remarkable success of the first campaign film released last year, the new series of films, seeks to inspire the development of consistent habits among customers to follow the Traya treatment plan for holistic solutions. The latest film demonstrates how the Traya treatment consistently addresses the root cause of hair loss over time, showcasing its lasting effectiveness.

    The campaign film once again stars Rajkumar Rao, aiming to strengthen Traya’s presence in the Hindi-speaking market. In this segment, Traya pivots the narrative towards cultivating consistent habits for enhancing internal health.

    The first leg of the film, launching today, shows Rao as a gym instructor, focusing on the similarity between achieving fitness results through consistent workouts with professional guidance and addressing hair loss. It introduces Traya’s hair coach offering, drawing parallels to the gym trainer, who ensures continuous customer support throughout the course of the Traya treatment for optimal results.

    Speaking on the new campaign film, Traya co-founder Saloni Anand said “The #HopeForHair campaign is Traya’s effort to shift people’s perspective on hair loss. The initial campaign film with Rajkumar Rao instilled hope by showcasing transformative results for hair loss. Our goal is to enhance awareness that, although our solution is effective, consistent adherence to the treatment is crucial, and Traya’s hair coach is there to support individuals throughout their journey. At Traya, our mission is to offer a reliable, long-term solution to hair loss.”

    The first leg of the campaign film has been released across digital platforms with a primary focus on YouTube, followed by social media platforms such as Facebook and Instagram. Beyond social media platforms, the film will be further promoted by the brand via internal communications, emailers, and WhatsApp marketing. Additionally, it will be amplified across various digital media and the brand’s web page in varied languages such as Tamil, Telugu, Marathi, and Bengali.

  • Flipkart’s ‘Blame it on Flipkart’ campaign saves last-minute planners

    Flipkart’s ‘Blame it on Flipkart’ campaign saves last-minute planners

    Mumbai: As Valentine’s Day panic sets in, Flipkart comes to the rescue with a playful digital campaign called ‘Blame it on Flipkart.’ Conceptualised by 22feet Tribal Worldwide, the campaign playfully targets procrastinators and forgetful romantics who wait until the last minute to buy the perfect gift for their partners. Stepping in as the perfect wingman, Flipkart ensures a stress-free, love-filled celebration for its customers.

    While Valentine’s Day is a special occasion, many of us tend to overthink or miss out on gift-giving until the very last minute. This often leads to frantic online searches and last-minute orders, leading to anxiousness about potential delivery delays that might impact our romantic relationships. That’s where Flipkart steps in, wearing the cape and saving the day by acting as a saviour for forgetful lovers.

    Sharing his thoughts on the campaign, Flipkart Sr director, brand marketing Pratik Shetty said, “At Flipkart, we understand that panic of forgetting a special day and the last-minute hustle to make it right. Therefore, on Valentine’s Day, as searches for last minute gifts surged, we were happy to partner with 22feet Tribal Worldwide to come up with a creative solution that helped our customers get their partner’s gift of choice, while Flipkart took the blame for their last-minute order. The one-day delivery feature was the cherry on the cake.”

    22feet Tribal Worldwide creative head Vishnu Srivatsav said, “We wanted a human take on Valentine’s Day that wasn’t about life but about the little things that happen in love. Like forgetting to buy a gift. In an otherwise crowded day, we needed to stand out and yet be relevant to the brand and its benefits. Fortunately, we hit upon an idea to both help people and entertain them.”

  • Nexus Select CITYWALK launches “Serving with Love” campaign

    Nexus Select CITYWALK launches “Serving with Love” campaign

    Mumbai: This Valentine’s Day, Nexus Select CITYWALK, the capital’s premier shopping destination, is spreading love and flavour with its “Serving with Love” campaign. Partnering with renowned chefs and popular social media influencers, the campaign promises culinary expertise and heartwarming entertainment.

    The centerpiece of the campaign is a series of mouthwatering dishes created exclusively for Valentine’s Day. A captivating video series featuring three talented chefs from Nexus Select CITYWALK’s beloved restaurants: Saatvik, Andrea’s Eatery, and Harajuku Tokyo Café. Each chef will be paired with a charismatic influencer – Akshat Kapoor, Arjun Madan and Pavithra Paruthi respectively. Together, they’ll embark on a culinary journey, whipping up delicious Valentine’s Day specials while engaging in lighthearted conversations about love, life, and their passion for food.

    Viewers will be given a unique glimpse into the chefs’ personalities and culinary styles as they answer fun questions. The videos will showcase the chefs’ expertise and highlight the delectable special dishes created exclusively for this campaign, available only at Nexus Select CITYWALK throughout February.

    This Valentine’s Day, let Nexus Select CITYWALK be your destination for love, laughter, and unforgettable culinary experiences.

  • Equitas SFB releases Circle of Life campaign’s new video

    Equitas SFB releases Circle of Life campaign’s new video

    Mumbai: Equitas Small Finance Bank unveils the inspiring journey of Virumandi, a beacon of determination and resilience under the ‘Circle of Life’ campaign. The video exemplifies his spirit of unwavering dedication and the belief that ‘work is worship’, while showcasing his life’s transcending challenges.

    Starting as a mechanic in Madurai, his aspirations were met with setbacks when he struggled to meet the financial obligations of a loan obtained from a traditional financial institution, ultimately losing his cherished vehicle. Undeterred by adversity, he embraced the ethos of hard work as his guiding principle, determined to provide for his family in the face of adversity. As his unwavering efforts came to light, Equitas Small Finance Bank joined his journey to resolve the hardships as a partner in financial support as well as overall prosperity.

    “Virumandi’s journey epitomizes the essence of resilience and determination,” remarked Equitas SFB Sr VP & head – marketing Vignesh Murali. “His unwavering commitment to hard work and his partnership with Equitas underscores our mission to empower individuals to achieve their dreams, no matter the obstacles they face. We are honoured to stand by Virumandi on his journey from the garage to greatness. Moreover, it’s the persistence of people like Virumandi who are our driving force to actualize financial inclusion and exemplify our commitment to go ‘Beyond Banking’.”

    With the assistance of commercial and home loans from Equitas, Virumandi’s trajectory shifted dramatically. From the depths of uncertainty, he rose to own a fleet of five large commercial vehicles, including a remarkable array of 10-wheeler, six-wheeler, and 12-wheeler vehicles. Furthermore, his perseverance did not only transform his life but also enriched the lives of his loved ones.

    The story of Virumandi, featured in Equitas Small Finance Bank’s ‘Circle of Life’ series, serves as a testament to the transformative endurance and the unwavering spirit of individuals determined to defy the odds.

    The video highlighting Virumandi’s extraordinary story premiered on 9 February 2024, across Equitas Small Finance Bank’s social media platforms.

  • House of Hiranandani names Gul Panag as HTHM 10th edition’s event ambassador

    House of Hiranandani names Gul Panag as HTHM 10th edition’s event ambassador

    Mumbai: House of Hiranandani is proud to announce actor and passionate runner Gul Panag, as the ambassador of the 10th edition of Hiranandani Thane Half Marathon (HTHM).  The event, one of the biggest half marathon in Thane, will take place on Sunday, 11 February at Hiranandani Estate.

    Over the past nine years, the Hiranandani Thane Half Marathon has attracted over 95,000 participants and this year it aims to surpass all the previous records. Featuring three categories including a Half Marathon (21 km), Dream Run (10 km), and Fun Run (4 km), the marathon will begin at Hiranandani Estate and traverse through Ghodbunder road,  Upvan and will culminate at the start point.

    Going beyond the run, the Hiranandani Thane Half Marathon takes an impactful stance on environmental conservation.  It is aligned with the House of Hiranandani’s #TomorrowMatters campaign that encompasses four pillars of sustainability – Grow Green, Eco-Enlighten, Waste Wise, and Energy Smart – in order to address pressing environmental challenges and advocating for sustainable lifestyles.

    House of Hiranandani VP, marketing strategy Prashin Jhobalia, “It is our privilege to host the 10th edition of Hiranandani Thane Half Marathon.  As we gear up and prepare ourselves for this highly significant milestone, our vision and objective extends far beyond the marathon itself.  We aspire and strive to inspire each one at the marathon to embrace and incorporate sustainability as an integral part of their lives.”

    Actor and event ambassador for the 10th Hiranandani Thane Half Marathon Gul Panag said, “I am honored to be a part of the 10th Hiranandani Half Marathon, graciously hosted by the House of Hiranandani. I commend the brand for organizing such a monumental event that promotes fitness and a sustainable lifestyle.  With the impact of climate change turning worse year after year, it is time for us to change and adopt a lifestyle that is in sync with nature.”

  • ITC Sunfeast Baked Creations’ #Skiptheroses campaign adds a twist to Valentine’s Day

    ITC Sunfeast Baked Creations’ #Skiptheroses campaign adds a twist to Valentine’s Day

    Mumbai: This Valentine’s Day, ITC Sunfeast Baked Creations is set to redefine the celebration of love with its unique #SkipTheRoses campaign. Departing from conventional Valentine’s norms, the campaign invites consumers to indulge in a refreshing and playful experience.

    From  7 to 14 February, each day brings a new flavour of love, starting from Rose Day all the way till Valentine’s Day. Each creation is a masterpiece, crafted with love and premium ingredients. The beautiful red, pink and white theme of the collection adds a special touch to these delicious desserts, making it a great way to express love on this special day.

    •    Valentine’s Cupcake Duo: Indulge in the delightful combination of flavours with Sunfeast’s Valentine’s Cupcake Duo. These moist and fluffy cupcakes come in two irresistible flavors, perfect for sharing with your special someone. Price: ₹343
    •    Strawberry Tres Leches: Elevate your Valentine’s Day dessert game with Baked Creations’ Strawberry Tres Leches cake. This classic dessert gets a romantic twist with the addition of fresh strawberries, soaking up three types of milk to create a moist and flavourful treat. Price: ₹ 297
    •    Love Jar: Open the door to a world of deliciousness with this charming jar. Filled with an assortment of decadent treats, it’s a surprise that keeps on giving, perfect for a romantic picnic or a cozy night in. Price: ₹ 297
    •    Belgian Truffle Cake: Indulge in the richness of Belgian chocolate with Belgian Truffle Cake. Crafted with premium ingredients, this cake boasts a velvety texture and intense chocolate flavour that will surely melt your heart and taste buds. Price: ₹ 893
    •    Valentine’s Chocolate Bento Cake: This individual-sized chocolate cake is the perfect way to show someone you care. Packed with rich chocolate flavour, and topped with a delicate garnish, it’s a thoughtful and delicious gesture. Price: ₹ 698
    •    Strawberry Cake with V-Day Coin: Treat your loved one to a taste of romance with Baked Creations’ Strawberry Cake adorned with a special Valentine’s Day coin. Made with real strawberries, this cake is a delightful blend of sweetness and tanginess, symbolizing the essence of love. Price: ₹ 893

    (*GST,Packaging and Delivery charges will be over and above).

    These delicacies are available on Swiggy and Zomato from 7 February onwards, all the way until 14 Feburary.

  • Angel One launches #RahoHameshaSuper campaign

    Angel One launches #RahoHameshaSuper campaign

    Mumbai: Angel One, India’s leading fintech player, launches their latest campaign #RahoHameshaSuper, in its commitment to revolutionize the investment landscape. The second edition of the Angel One SuperApp campaign reaffirms their commitment to elevate user experience, by delivering best in class speed, security and reliability experience, thereby revolutionizing the fintech landscape.

    Earlier the successful multi-channel #SuperIsHere campaign introduced the new Angel One SuperApp across the country. Now, the second edition spotlights what makes the SuperApp truly super – its key features of being fast, secure and reliable – catering to the needs of young, aspiring investors and traders across diverse regions. The idea behind this film was to take the superior features and make them relatable and easy to understand for anyone watching this from any corner of the country.

    At the heart of the campaign lies the SuperApp, a comprehensive solution designed to meet the diverse needs of users. From online trading and investing to direct mutual funds and sovereign gold bonds, SuperApp serves as a one-stop destination, simplifying the investment process for individuals from all walks of life. Under this 360° integrated marketing campaign #RahoHameshaSuper, Angel One pledges to empower individuals across the nation in their investment, trading and wealth creation journeys. Users can anticipate an investment and trading experience through the app that is both seamless and secure, surpassing any previous standards.

    Key highlights of the Angel One SuperApp includes ensuring lightning-fast execution even in low-network areas. With a focus on customer-centricity, the SuperApp’s features are enhanced to meet evolving user demands. Furthermore, security remains a top priority with SuperApp, incorporating diverse measures such as two-factor authentication, pin and robust portfolio privacy options. These enhancements solidify Angel One’s position as a trusted and innovative fintech platform for secure and confident online trading and investing.

    Angel One Ltd chief growth officer Prabhakar Tiwari expressed his thoughts on the campaign, stating, “RahoHameshaSuper is more than just a campaign; it symbolizes a crucial milestone. The campaign spotlights the full potential of the A1 SuperApp, empowering investors and traders with fast, secure and reliable experience. We have packed the campaign with relatable messages under #AbSamjheKyonHainSuper, specifically targeting Gen Z and young millennials. By showcasing the app’s unique features and benefits, we are expecting a significant  boost in the brand consideration scores and facilitate our growth strategies.”

    Angel One Ltd chairman & MD Dinesh Thakkar stated, “Angel One is actively embracing innovation and technology within the SuperApp framework, catering to the requirements of all demographics. As Angel One pivots through the dynamic fintech landscape, our dedication remains steadfast towards our North Star — empowering a billion lives with leading-edge solutions and create the most trusted fintech brand.”

    #RahoHameshaSuper campaign employs a versatile, multi-channel approach, utilising digital-first strategies and innovative mediums such as influencers, social media posts, AR filters and QR integration to engage diverse audiences.

  • Jio-bp launches “You-Deserve-More” campaign

    Jio-bp launches “You-Deserve-More” campaign

    Mumbai: Jio-bp (the operating brand of Reliance BP Mobility Ltd, fuel and retailing joint venture of Reliance Industries and bp), a leading mobility solution provider, has launched their You-Deserve-More campaign showcasing their unique customer propositions to elevate India’s fuelling experience.

    Marching through the Amrit Kaal towards the 100th anniversary of Independence, India will continue to remain the bright spot for global energy. Offering “More” to India, the You-Deserve-More (YDM) campaign highlights the unique customer propositions on offer from Jio-bp, focusing on three pillars of performance, service, and cutting-edge technology.

    The YDM campaign touches upon diesel delivering up to 4.3 per cent higher mileage and petrol that keeps engines up to 10X cleaner through internationally developed bespoke ‘ACTIVE” technology at no extra cost along with a rapidly growing Jio-bp pulse EV charging point network. Also highlighted is the 24×7 shop for snacks, confectionery and travel need items, along with signature coffee under an international on-the-move brand Wild Bean Café, amongst other propositions at the country-wide network of Jio-bp Mobility Stations.

    In line with their vision of reimagining mobility for the country with low carbon solutions, Jio-bp also retails a bouquet of energy offerings including compressed biogas, ethanol based E20 petrol, and EV battery charging and swapping.

    Even beyond mobility stations, Jio-bp is the pioneer in taking diesel to customer’s doorsteps through automation driven pilfer proof mobile dispensers and patented packed HDPE containers. Their seamless easy ordering, real-time tracking, optimized delivery routes and geo-tagging, have enabled Indian customers belief in safe and quality on-demand delivery. In lower carbon EV solutions, Jio-bp’s hassle free Jio-bp pulse app, dynamic load sharing and auto-charge features are helping to accelerate EV adoption in the country.

    Going beyond just automation led 100 per cent tracking of every drop of fuel or electron sold, Jio-bp is committed to harnessing every data byte, to build bigger, better, and smarter offers for India. As the YDM campaign unfolds, customers are encouraged to dream unlimited and embrace a new era of mobility with Jio-bp.