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Tag: Campaign

  • AIWA India’s launches “Let the #SoundOfStrength rise above the doubt” campaign

    AIWA India’s launches “Let the #SoundOfStrength rise above the doubt” campaign

    Mumbai: AIWA India is excited to introduce its current social media campaign for Women’s Day, with the inspiring slogan, “Let the #SoundOfStrength rise above the doubt.” With a powerful ode to the strength and empowerment of women, this campaign harnesses the transformative power of sound to uplift and inspire.

    The core concept behind the campaign is the understanding of how music empowers and inspires women in all areas of life, the #SoundOfStrength speaks to the unwavering spirit, passion and resilience of women worldwide.

    AIWA India MD Ajay Mehta said, ‘We believe in the profound impact of sound to empower and uplift women in every aspect of their lives. Through our #SoundOfStrength campaign, we aim to celebrate the resilience and determination of women, amplifying their voices and stories of triumph.”

    AIWA India encourages everyone to participate in the campaign on social media by using the hashtag #SoundOfStrength for the giveaway in order to join the movement and disseminate the message of empowerment.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Aiwa India (@aiwa.india)

     

  • Steadfast Nutrition campaigns for an ‘Anaemia-Free She’ on Women’s Day

    Steadfast Nutrition campaigns for an ‘Anaemia-Free She’ on Women’s Day

    Mumbai: Well-known sports and wellness nutrition brand Steadfast Nutrition has launched a 360-degree campaign ‘Anaemia-Free She’ ahead of Women’s Day to raise awareness about the grave issue of iron-deficiency anaemia among Indian women. The campaign highlights the symptoms of anaemia- since they are quite insidious and therefore often remain overlooked and under-diagnosed until the disease becomes more severe, encourages women to visit a doctor once they experience symptoms, and urges them to fight anaemia through iron-rich foods and supplements. 57 per cent of women in the age group of 15-49 are anaemic, according to the National Family Health Survey 2019-21.

    Steadfast Nutrition reached out to people through a narrative featuring a resilient woman’s struggle and victory over iron deficiency anaemia. The video strikes a chord with the audience through the emotive journey of the protagonist, a young woman with dreams who is passionate about her career and juggles work and relationships until an unexpected adversary threatens to cloud her ambitions – iron-deficiency anaemia. It highlights how she is pulled down in her career and personal life by the symptoms she is initially dismissive of until they become more severe leading to an inability to cope with day-to-day tasks. The video shows her transformation and empowerment after she visits a doctor, who diagnoses her with anaemia and advises her to take iron-rich foods and supplements. After a few months, she is able to once again become successful at her work and enjoy the pleasures of life with renewed vigour.

    Steadfast Nutrition also conducted a drive in four NGOs across Delhi-NCR (Niveda Foundation, Sashakt Foundation, Sakshi-HUL Nutrition & Education Centre, and Setu Foundation) with a nutritionist educating around 400 adolescent and adult women about the causes, symptoms, and ways to treat iron deficiency anaemia and also about ways to prevent HPV, a leading cause of cancer among women in India. Four influencer athletes associated with the brand provided women with a holistic health plan and empowered them with confidence-building measures and ways to navigate their way in a patriarchal society. The company also distributed free iron supplements among the women in the NGOs.

    Commenting on the campaign, Steadfast Nutrition founder Aman Puri said, “Anaemia is a silent and underdiagnosed problem that holds back the good health for women and girls in India and around the world. Many who are anaemic or have insufficient iron levels are unaware of their problem. Through the video and NGO drives, we wanted to raise awareness among women who grapple with this health condition and don’t realise that what they’re feeling – unexplained weakness, shortness of breath, heart palpitations, excessive hair loss, and pale skin – are signs of iron deficiency because the symptoms can be subtle or can be dismissed as being due to other problems. Our campaign also offers solutions to tackle anaemia through iron-rich foods, vitamin C that boosts iron absorption, and iron supplements. It will also contribute towards the national health goal of an ‘Anaemia Mukt Bharat’.”

    Steadfast Nutrition also conducted a pan-India quiz through its social media handles to put the spotlight on anaemia by engaging audiences and highlighting preventive measures, nutrients, and supplements needed to overcome the health issue.

    This is the third year in a row that the brand is conducting a campaign on Women’s Day raising awareness about iron deficiency anaemia and the nutritional support needed to treat it.

    The campaign’s underlying theme of iron women every year emphasises the resilience and inner strength of women and the need to empower them with good health.

  • Otipy’s ‘Annapoorna’ campaign celebrates women’s contributions to agriculture

    Otipy’s ‘Annapoorna’ campaign celebrates women’s contributions to agriculture

    Mumbai: On International Women’s Day, Otipy, the pioneering agritech start-up is highlighting gender inequality within the industry. Through a powerful video campaign called ‘Annapoorna’ Otipy highlights the indispensable contributions of women to agriculture, particularly amidst the backdrop of increasing urban migration among men.

    As urbanisation continues to draw men away from rural areas, women are stepping into vital roles within agriculture. They are cultivating crops, laboring on farms, and participating in related sectors such as animal husbandry, gardening, and post-harvest processing. These diverse contributions highlight the crucial role that women play in sustaining agricultural communities and economies.

    Otipy’s ‘Annapoorna’ video campaign emphasizes that ending poverty necessitates the eradication of gender discrimination. It highlights how gender inequality deprives women of their rights and opportunities, perpetuating cycles of poverty. This cycle entraps women in a state of economic disadvantage, underscoring the urgency of dismantling gender-based biases and promoting equality.

    Otipy founder & CEO Varun Khurana expressed the organization’s commitment to empowering women in agriculture. “At Otipy, we believe in the transformative power of empowering women in agriculture. The resilience, skills, and dedication that women bring to the sector are unparalleled. Through our campaign ‘Annapoorna’, we aim to reinforce the urgent need to dismantle gender-based discrimination, recognizing that true progress in ending poverty requires the full and equal participation of women in every facet of agricultural development.”

    In line with its mission, Otipy announces plans to conduct monthly training sessions for women farmers. These sessions, facilitated by teams from various stratas of life at Otipy, will cover essential practical skills like internet navigation, creating safe finance management, using smartphones, watching out for underlying ailments, hygiene practices, etc. Additionally, Otipy is also trying to address societal taboos surrounding issues like menstrual hygiene and periods, ensuring that women can engage fully in agricultural activities without encountering discrimination or barriers.

    Through these initiatives, Otipy reaffirms its dedication to fostering gender equality and empowering women in agriculture. By providing resources and support, Otipy is laying the groundwork for a more inclusive and sustainable future for women farmers.

  • L’Oréal Paris reimagines haircare in new Total Repair 5 campaign

    L’Oréal Paris reimagines haircare in new Total Repair 5 campaign

    Mumbai: L’Oréal Paris has unveiled its latest campaign showcasing the revolutionary Total Repair 5 range. This compelling campaign features the iconic Aishwarya Rai Bachchan, the global spokesperson for L’Oréal Paris, highlighting the exceptional prowess of L’Oréal Paris Total Repair 5 range to restore damaged hair. The campaign has been translated in 7 local languages in Hindi, English, Bengali, Marathi, Kannada, Punjabi and Telugu for better regional penetration.

    The L’Oréal Paris Total Repair 5 haircare range is specifically designed to address the five signs of damaged hair– frizz, breakage, dryness, stiff hair and split ends, without weighing it down. Recognizing that damaged hair often lacks the essential natural cement that fortifies it, the L’Oréal Laboratories have pioneered the revolutionary Keratin XS technology. Powered by up to nine per cent repair concentrate + Keratin XS, L’Oréal Paris Total Repair 5 range offers a comprehensive solution for damaged hair. This technology replicates the hair’s natural cement by incorporating the smallest form of Keratin XS, which deeply penetrates the hair fibres for faster repair, ensuring stronger and healthier hair from the very first application.

    On the launch of the campaign, L’Oréal Paris India general manager Dario Zizzi expressed his vision stating, “We are delighted to present our latest Campaign for the Total Repair 5 range. This campaign underscores our commitment to providing science-backed products to our consumers and celebrating beauty in all its forms. Total Repair 5 is an iconic franchise and has been loved by consumers for more than a decade for its repairing properties. It continues to live up to its promise of “five problems, one solution” and thus remains a strong pillar in our portfolio. Through this campaign, we aim to inspire women across the country to embrace their hair confidently and trust L’Oréal Paris for expert care for their demanding hair needs. We firmly believe that every woman deserves the utmost care, and she is truly worth it!”

    The Total Repair 5 campaign will be launched across various digital platforms, television channels, social media platforms, in-store touchpoints and outdoor offering consumers an immersive and engaging experience.

  • GoMechanic launches “Nahi Karani Thi” campaign

    GoMechanic launches “Nahi Karani Thi” campaign

    Mumbai: GoMechanic, a leading car service provider, has announced the launch of its innovative marketing campaign, “Nahi Karani Thi”. This campaign aims to redefine the car servicing experience by emphasizing the importance of choosing reliable and professional service providers.

    The “Nahi Karani Thi” campaign features a series of captivating video advertisements that showcase real-life scenarios where individuals encounter unexpected car troubles due to the informed decision of getting their car serviced from an untrained mechanic. These relatable situations are presented with a humorous touch, featuring a character who questions the choice of service provider, reinforcing the campaign’s tagline: “Nahi Karani Thi – Car service toh GoMechanic”

    Campaign aims to achieve multiple objectives:

    1    Increase brand wareness: GoMechanic seeks to amplify its presence and establish itself as the preferred choice for car servicing, highlighting its commitment to reliability and trust.

    2    Enhance credibility: By showcasing the consequences of choosing unreliable service providers, through the character of Bablu Bhaiya the campaign aims to position GoMechanic as a superior alternative in the market.

    3    Drive action: Through engaging storytelling and relatable scenarios suited for various target audiences, the campaign encourages car owners to prioritize their vehicle’s health by opting for GoMechanic’s professional servicing solutions.

    “We believe that car servicing shouldn’t be a regrettable ‘Nahi Karani Thi’ experience. Our campaign is a humorous yet earnest reminder to prioritize reliable and professional service. We’re not just changing oil; we’re changing the game, setting new standards for trust and excellence in the automotive industry. Your car deserves the best, and at GoMechanic, we’re here to redefine what ‘car service’ truly means.” – GoMechanic CEO and co-founder of commented on this new campaign.

    With the “Nahi Karani Thi” campaign, GoMechanic takes a unique and impactful approach to revolutionizing the car servicing industry. The campaign not only emphasizes the importance of regular car maintenance but also establishes GoMechanic as the trusted partner for all car servicing needs. This reinforces GoMechanic’s commitment to exceptional service and its dedication to driving positive change in the automotive sector.

  • JioCinema & MS Dhoni pad-up for an encore with TATA IPL 2024

    JioCinema & MS Dhoni pad-up for an encore with TATA IPL 2024

    Mumbai: As the TATA IPL frenzy hits a fever pitch ahead of the 2024 season, JioCinema launched its campaign for what promises to be yet another exciting edition. The campaign features three ad films, the first of which stars MS Dhoni in a double role. All three ad films spotlight the collective excitement of watching the TATA IPL on digital. The campaign is built on the insight that an increasing number of Indians are now opting to consume live sport on digital, including the TATA IPL which saw a record reach of 449 million last season on JioCinema.

    The film, conceptualised by The Script Room and produced by Early Man Films, casts MS Dhoni in a unique double role of a grandfather and his grandson. It portrays the tongue-in-cheek story of a grandson glued to his phone screen as a riveting TATA IPL match unfolds, while the grandfather, also deeply engrossed in watching the same match on his phone, starts experiencing discomfort in his chest. On their way to the hospital in the ambulance, the medical attendant too now is seen watching the game on his phone while the grandfather and grandson humorously continue to watch the game on their respective phones at the back of the ambulance van. The plot takes a twist as the grandfather burps and they all realize the discomfort was due to a mere bout of gas. Just then a six goes off in the match, which cheers the three up, bringing the film to an end. The campaign will be breaking across TV, digital, social and print.

    “The campaign draws from one of the biggest consumption shifts we’ve seen among viewers in recent times, as they migrate to digital from linear avenues to catch their daily dose of live sports action,” said JioCinema’s creative marketing head Shagun Seda. The campaign idea ‘Sab Yahaan, Aur Kahaan!’ centre stages the ubiquity of watching the TATA IPL on digital, and JioCinema continuing to present the world’s biggest T20 tournament without any barriers to accessibility, affordability and language. Creatively, we attempted to present MS Dhoni in a manner that resonates with fans who cherish every minute of him in action.”

    “This is more than just a campaign for us, it’s what large agency heads call “a mandate”. And what a crazy mandate it was, from cracking the central idea of ‘Sab Yahaan, Aur Kahaan!’, to working closely with the JioCinema team and scripting out multiple films, to jamming with the production team and seeing it through, it has been a hectic and emotionally gratifying journey,” said The Script Room founder Ayyappan. “Thanks a lot to the JioCinema team for their trust and the camaraderie, couldn’t have asked for more. It also gives us great joy that they pushed us towards the best creative output. We are super happy with the work and hope everyone enjoys it.”

    TATA IPL 2024 will commence on JioCinema with the southern derby as MS Dhoni’s Chennai Super Kings face off with Royal Challengers Bangalore on 22 March 2024. Viewers will be able to catch the latest season for free in 4K across 12 languages including Haryanvi for the first time, multi-cam options including the much-hyped Hero Cam, and many more fan-engagement features including Jeeto Dhan Dhana Dhan.

  • #NurtureTheQueenWithin campaign launched by Krishna’s Herbal on Women’s Day

    #NurtureTheQueenWithin campaign launched by Krishna’s Herbal on Women’s Day

    Mumbai: Krishna’s Herbal & Ayurveda, a leading manufacturer of Ayurvedic preservative-free herbal products, has announced #NurtureTheQueenWithin campaign in the run-up to International Women’s Day. Dedicated to all modern-day women who seek a mentally and physically fit life, the campaign emphasizes upon the importance of imbibing Ayurveda in their daily lives. The week-long campaign by the pioneering Ayurvedic brand comprises various facets, including the sharing of daily queenly rituals, ayurvedic wisdom for women and myth busters, along with exciting discounts on special products curated exclusively for women.

    Excited to steer this women-centric campaign, Krishna’s Herbal & Ayurveda founder and CEO Shrawan Daga said, “This Women’s Day, Krishna’s Herbal is celebrating the Queens in our lives, not just for a day but for an extended duration. Through this campaign, women will understand their own importance, give more time to themselves and also make it a part of their routine. Based on the age-old wisdom of Ayurveda, the #NurtureTheQueenWithin campaign highlights how women can start self care rituals, deal with health concerns like stress, sleep and hormonal balance, and find solutions in ancient texts.”

    Even as the campaign honours the strength, grace and resilience that every woman showcases, it comes as a gentle tap to simply re-align their life to live to their fullest. The first phase of the campaign, Daily Queenly Rituals, has already been unveiled and refers to the virtues of waking early. Though many women already practice the same in the daily life, they devote little or no time to themselves. The need is for them to imbibe some daily self-care rituals, such as Nasya or oil pulling, self-massage like Abhyanga, meditation, yoga and reading. Besides, nature-oriented solutions like She Care Juice, Thyro Care Juice and Aloe Vera Gel must be incorporated in daily personal care regimen.

    The campaign will also cover Ayurvedic Wisdom for Women where experts will help them in finding Ayurvedic solutions for their health problems. The Myth Busters series, aimed at debunking common myths regarding women’s health and self-care, promotes evidence-based approach. There will be Live Q and A sessions with Ayurvedic practitioners too. Even as the first phase of the campaign is already garnering great interest, Krishna’s Herbal & Ayurveda aims to help women-led social impact organisations by contributing a part of their sales, thus truly reaching out to the Queens of the world.

     

  • EMotorad’s ‘Daddy of E-cycles’ campaign featuring Upendra Limaye goes viral

    EMotorad’s ‘Daddy of E-cycles’ campaign featuring Upendra Limaye goes viral

    Mumbai: EMotorad – an electric cycle brand recently launched its ‘Daddy of all E-cycles’ campaign starring the famous Marathi actor, Upendra Limaye. The films have since then spread like wildfire, making the brand jump on the virality bandwagon and has spun a trend of its own that highlights the brand’s manufacturing strength and quality highlighted through its latest electric cycles Doodle V3 and T-Rex Air. Manufactured in Pune and exported globally, the brand embodies the essence of the ‘Make in India’ movement making it truly ‘Aatmanirbhar’.  

    The films are set in a mysterious warehouse, starring Upendra Limaye in the role of Daddy, accompanied by a group of mesmerised GenZs. Taking centre stage, he unveils the latest electric cycle, giving an ode to EMotorad’s creative capacity. EMotorad’s campaign establishes the brand’s commitment to inspire people by coupling the aspiration for a healthy lifestyle with sustainable mobility.  

    Commenting on the launch of the campaign, EMotorad CEO Kunal Gupta said, “Being a leading electric cycle manufacturer, we continue to push the boundaries of innovation with our impressive production capabilities. With ‘Make in India’ at the forefront of our vision, we offer fresh perspectives, in terms of mobility, by leveraging the power of our extraordinary products built with global standards. Our recent campaign is more than just a visual panorama, but a testament to our ability to blend ecycle riding with nuances of fun along the way.”

    The viral brand campaign has already made strides in the market, crossing over 1M views. Upendra Limaye’s star power and EMotorad’s unparalleled artistic spirit, have enabled the brand to solidify its position amongst the Indian masses, leaving a mark on the way the country views sustainable mobility.

    What was unique about the campaign was their style of delivery. Taking concepts like removable battery hain ‘kahin bhi charge karo, phone jaise!’, ‘paanch riding modes’ or ‘button ghumao, gear lagao’ largely appealed to the masses making the ad incredibly effective.

    EMotorad is emerging as the apex choice for urban commuters. To combat with rising fuel prices, traffic, and exorbitant cab fares – this start-up is revolutionalising mobility. Their ecycles start from Rs 25,000 and are available on their website www.emotorad.com.

  • Flipkart and Vivo launch ‘ZoomInOnIndia’ campaign

    Flipkart and Vivo launch ‘ZoomInOnIndia’ campaign

    Mumbai: Flipkart, in collaboration with Vivo, joined forces with YouthBeat, the youth marketing wing, and SW Studios, the production arm of Sociowash, to launch the innovative “ZoomInOnIndia” campaign, showcasing the prowess of Vivo X100 smartphone’s camera in capturing the essence of India. The campaign aimed at establishing the Vivo X100 model as a DSLR-like smartphone.

    The main concept of the campaign was to showcase the real India beyond its stereotypes, inviting photography enthusiasts to zoom in on India’s bright, vibrant cities and landscapes using the Vivo X100. Leveraging the advanced camera capabilities of the Vivo X100, photographers embarked on photo walks in iconic Indian locations like Banaras, Srinagar, Darjeeling and Pondicherry, capturing the nation’s vibrant landscapes during the golden hour. The production of these striking images was managed by SW Studios. SW Studios oversaw the captivating photo walks and ensured top-notch image content production throughout the campaign process.

    YouthBeat also conceptualised and launched the ‘Incredible India Through Your Lens’ Photography Contest, as a part of their campaign. The contest has garnered over 5000 plus entries, inviting participants to capture India’s rich cultural tapestry using any smartphone. As part of the “ZoomInOn India” campaign, Renowned celebrity photographers including Abhishek Jammwal, Abbas Baig, Sanket Joshi and Abdul Rouf lent their expertise to the campaign which inspired many followers to participate and showcase their vision of India. The campaign also engaged with nine prestigious colleges such as Amity University, Ramjas and Hindu College and received an overwhelming participation of 5,000 plus entries from colleges alone.

     

     

     

     

     

     

     

     

     

     

    Sociowash co-founder Raghav Bagai said, “With this campaign, our aim was to redefine how we perceive the Indian landscape through the lens of photography. And what better way to achieve this than with something that’s just an arm’s reach away – your phone.  At Sociowash, we believe we’ve done exceptionally well, given our understanding of the current youth fraternity. It’s truly heartening to witness the overwhelming response and active participation from young photography enthusiasts across the nation. This campaign was designed to be a two-way interactive experience, and platforms like Instagram played a pivotal role in its success. The ‘ZoomInOnIndia’ initiative not only resonated with our target audience but also sparked engaging conversations within the community.”

    The Flipkart X Vivo X100 campaign highlighted India’s rich diversity and showcased the exceptional camera features of the smartphone.

  • Philips launches #BarberKeBarabar campaign for its all-in-one trimmer

    Philips launches #BarberKeBarabar campaign for its all-in-one trimmer

    Mumbai: Philips India revolutionizes male grooming with its latest campaign, #BarberKeBaraber, aimed at empowering men to achieve professional grooming standards in the comfort of their homes. The campaign spotlights cricket icon Virat Kohli showcasing the Philips All-in-One Trimmer with its Twin Trim blades as the quintessential tool for achieving salon-like precision, underscoring the brand’s commitment to provide high-quality grooming solutions.

    The campaign film prominently highlights Virat Kohli, the grooming brand ambassador for Philips, renowned for his distinctive style. Kohli plays a central role in the video effectively conveying the attributes of the Philips All-in-One Trimmer. The campaign highlights the unique Twin Trim blades, which ensure a precise trim and deliver a polished, professional finish in the convenience of one’s home. The campaign’s tagline, “#BarberkeBaraber,” succinctly encapsulates the aspiration to achieve a grooming experience of professional calibre, akin to the expertise offered by a skilled barber.

    Commenting on the campaign, Philips Indian subcontinent business head – personal health Deepali Agarwal stated, “At Philips, we’re constantly pushing the boundaries of innovation, and creating meaningful experiences for our consumers. With the #BarberKeBaraber campaign, our objective is to enhance the grooming journey for men in India by offering a product that guarantees an even trim and a polished finish within the comfort of their homes. The Philips All-in-One Trimmer underscores our dedication to provide top-notch grooming solutions for men. With this campaign our aim is to empower men to groom with confidence and ease at their convenience.”

    The Philips All-in-One Trimmer stands as a grooming powerhouse, delivering an impressive 120 minutes of cordless operation with just a one-hour charge. It offers multiple options to consumers in the form of it 7000 series and 9000 series. Boasting multiple attachments, it offers a comprehensive solution for grooming from head to toe.  Its advanced Twin Trim blades are meticulously engineered to guarantee maximum precision in every trim. Embrace the transformative shift in grooming standards with the Philips All-in-One Trimmer and actively engage in the ongoing discourse regarding contemporary male grooming. Elevate your grooming experience with a device that epitomizes efficiency, precision, and innovation.