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Tag: Campaign

  • Farmley doesn’t have an IPL campaign – or does it?

    Farmley doesn’t have an IPL campaign – or does it?

    Mumbai: Farmley, a wholesome snacking brand, has launched its latest social media campaign called ‘We Don’t Have An IPL Campaign’. Instead of diving into the mania of IPL promotions, Farmley’s social media feeds have become the go-to destination for hilarious takes on the ongoing cricket action.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Farmley (@farmleyin)

     

    Going beyond the predictable, Farmley has opted for a subtle and light-hearted approach with “We don’t have an IPL campaign” which is all about taking a break from commercials and focusing on the nail-biting matches that IPL is actually meant for. Set in the background of desi heartland, Farmley’s posts have been a rollercoaster ride of humour and wit that have tapped into the pulse of netizens by embracing meme culture. Moreover, via influencer collaborations, the brand is taking a 360-degree spin on the IPL campaign.

    Senior manager – social media & content Simran shared her excitement, saying, “With our ‘We don’t have an IPL campaign’, we’ve tried to break the clutter and also bring a whole new level of relatability to the saturated market of regular IPL campaigns. It’s been an absolute blast seeing fans engage with our content and share the laughter far and wide.”

    This IPL season, host your IPL watch parties with Farmley’s wholesome snacks, that are not just flavourful and crunchy but also healthy. With Farmley’s munchies that are made from makhanas, you can now munch onto wholesome snacks without thinking twice. Farmley’s nutritious and delightfully tasty range is now available on leading online platforms like Amazon, Flipkart, Blinkit, Zepto, and Instamart, as well as in retail stores near you.

  • Finolex Cables launches innovative OOH campaign

    Finolex Cables launches innovative OOH campaign

    Mumbai: Finolex Cables has launched an innovative out-of-home (OOH) campaign as part of its ongoing “No Stress. Finolex.” initiative.  This outdoor campaign is designed to emphasize innovation and reliability and is strategically located across multiple cities. It aims to captivate consumer attention by serving as focal points that draw attention toward Finolex Cables’ cutting-edge technology and trustworthiness.

    Out of the many creatives, one of the innovative hoardings features a live fan symbolically giving air to the Bollywood star, Kiara Advani. It has already gone viral in Pune with a local Instagram page garnering over 2.6 million impressions. Another striking hoarding showcases Finolex Cables’ FR House wire alongside their brand ambassador, Bollywood actor Karthik Aaryan. The skyline in this captivating display is showcased using neon lights, highlighting the company’s expertise in delivering top-notch electrical solutions.

    President – sales and marketing Amit Mathur stated, “These standout hoardings are more than just advertising spaces; they’re testaments to our commitment to creativity and excellence. In an era where consumer attention is at a premium, these hoardings offer a unique opportunity to connect with our audience in a meaningful way, cutting through the clutter and leaving a lasting impression.”

    In addition to the innovative hoardings that were launched, Finolex Cables ongoing “No Stress. Finolex” campaign adopts a comprehensive 360-degree approach, leveraging various marketing channels such as TV, OTT, digital media, PR, radio, and OOH (out-of-home). This multi-channel strategy ensures maximum reach and impact, driving brand awareness, engagement, and memorability.

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  • RR Kabel unveils RR Signature Fans in #AapkeKaamKiBaat TVC

    RR Kabel unveils RR Signature Fans in #AapkeKaamKiBaat TVC

    Mumbai: R R Kabel Ltd, a wire and cable manufacturer, has announced the rebranding of Luminous Fans to RR Signature Fans. Coinciding with the onset of summer in India, RR Signature Fans introduce a 24-second TVC campaign with the hashtag #AapkeKaamKiBaat, highlighting their unparalleled features and benefits. These fans fall under the RR Kabel product portfolio, ensuring a seamless transition for customers while retaining the essence of quality and reliability associated with Luminous. This strategic move follows RR Kabel’s acquisition of Luminous Power’s home electrical business (HEB) in April 2022.

    The acquisition of Luminous’ HEB was a pivotal step for RR Kabel, aimed at fortifying its consumer electrical business. With a diversified portfolio encompassing fans, lights, and appliances, RR Kabel is poised to make significant strides in the premium segment of the industry. Luminous’ HEB, renowned for its innovative designs and energy-efficient solutions, including star-rated premium designer fans, has paved the way for RR Kabel to expand its offerings and cater to the discerning needs of consumers in India.

    RR Signature Fans, the latest addition to RR Kabel’s portfolio, offer unmatched features. These fans are up to 60 per cent energy-saving, feature an RF remote, and comes equipped with an in-built stabilizer, capable of operating within a voltage range of 100-300V.

    “We are excited to unveil RR Signature Fans as a testament to our commitment to innovation and excellence in the consumer electrical segment. Everyone has a different style, taste, and perspective, and when it comes to decorating homes, each individual loves to add their personal touch and express their unique sense of beauty. With this understanding, RR Kabel brings you an extensive range of RR Signature Fans, offering unparalleled features that cater to the evolving needs of our customers. Our innovative technology, combined with aesthetically pleasing design, allows you to decorate your home and experience the warmth of delight”, said R R Kabel Ltd MD Shreegopal Kabra.

    RR Signature Fans will continue to embody the legacy of Luminous, while leveraging RR Kabel’s extensive resources and expertise to push boundaries and set new benchmarks in the premium fan segment.

  • BOMBAY SAPPHIRE launches “Saw this, Made this” campaign

    BOMBAY SAPPHIRE launches “Saw this, Made this” campaign

    Mumbai: BOMBAY SAPPHIRE brings its global campaign “Saw This, Made This”, by introducing city- inspired crafted cocktail experiences to imbibers in India on World Creativity Day.

    BOMBAY SAPPHIRE’s stir creativity  aims to revive and enable creative self-expression amongst the audience as the world around us is overflowing with inspiration. With a strong belief in the creative potential that  exists within everyone, waiting to be sparked by the most unexpected things, BOMBAY SAPPHIRE’s “Saw this Made This” campaign aims for us to get inspired by the landmarks, natural art or beauty around us and riff on it to create an extraordinary new art. It also aims at bartenders to get inspired from the cities we live in and craft a BOMBAY SAPPHIRE special cocktail.

    This exciting initiative will see the activation in top bars, transforming India’s iconic landmarks into a living cocktail canvas across the country, each drawing inspiration from the vibrant energy and distinct characters, promising a crafted libation that reflects its essence.

    The endeavor offers gin enthusiasts a combination of India’s rich tapestry and art of mixology. Each cocktail in this city-inspired menu is a tribute to the vibrant locales that define the essence of India. For instance, the beauty of the intricate details of Taj Mahal’s majestic minarets in Agra, the vibrant queen’s necklace of Mumbai, the delicate pink trumped trees of Bengaluru’s Cubbon Park and the laid-back charm of the tall palm trees in Goa’s Parra Road. Infusing the essence of each of these beloved destinations into each sip, the cocktails transport drinkers on a captivating journey through the heart and soul of India’s vibrant landscapes.

    “What I’ve found surprising is that so many things that could be quite ordinary until someone shows what it could be turned into. For us at BOMBAY SAPPHIRE, we’ve seen how bartenders have crafted their cocktails because they saw something in these cities that they’ve fallen in love with. The campaign is something that a lot of bartenders have taken to heart. We’ve heard so many stories from bartenders about how they’ve had a new love for their craft, and discover this renewed, creative energy and inspiration,” said Bacardi India marketing director Mahesh Kanchan.

    This isn’t just a city-inspired menu, it is about unlocking our inner artist. More than a mixologist; we are a curator of creativity, a partner in self-expression.

    Let BOMBAY SAPPHIRE be the catalyst of the imaginative journey and together, let’s stir the spirit of creativity with “Saw This Made This”.

  • ABP News launches ‘Jeetna Aapka Zaroori Hai’ campaign

    ABP News launches ‘Jeetna Aapka Zaroori Hai’ campaign

    Mumbai: As India’s monumental democratic exercise unfolds with the voting process for the eighteenth Lok Sabha Elections currently in progress, ABP News has launched a compelling campaign ‘Jeetna Aapka Zaroori Hai’ aimed at reinforcing the significance of the nation’s voters in shaping the course of democracy – the power of the people.

    ABP News’ ‘Jeetna Aapka Zaroori Hai’ (It is essential for you to win), the impactful campaign serves as an impassioned appeal from India’s most trusted channel, ABP News, urging all citizens to exercise their constitutional right and ensure their voice and choice resonate in this pivotal election. At its core, the campaign emphasizes that the true triumph in an election lies not with any political party, but with the voters themselves, who wield the power to chart the nation’s future.

    Reflecting the essence of the ‘Jeetna Aapka Zaroori Hai’ campaign, ABP Network CEO Avinash Pandey stated: “Democracy thrives on the power of the people, by the people and for the people. Elections serve as a grand celebration of this fundamental principle, where each vote holds the potential to shape India’s destiny. Through our ‘Jeetna Aapka Zaroori Hai’ initiative, ABP News is steadfastly committed to reminding every Indian that their vote, their choice, constitutes the true victory to be achieved in this election above all else. We are rallying the nation to exercise their invaluable franchise and amplify their voices through the ballot.”

    The stirring campaign’s multimedia outreach encompasses a diverse array of evocative TV and digital films depicting various aspects of the Indian electorate – showcasing individuals from diverse backgrounds and enthusiastic first-time voters alike.

    As the nation’s foremost broadcaster with the distinctive pledge of ‘Aapko Rakhe Aage’ (Keeping You Ahead), ABP News has curated an unparalleled programming line-up covering ‘Kaun Banega Pradhanmantri 2024’ and ‘Lok Sabha Elections 2024’ featuring over special shows to ensure that every Indian is equipped with the necessary information to make an informed choice. From dynamic poll analytics and fact-checking to expert insights and ground reports from every corner of the country, ABP News’ elections coverage is empowering India to engage in the electoral process effectively.

    Join the national movement and ensure your choice counts #JeetnaAapkaZarooriHai with #ElectionON on ABP News.

  • Dollar Industries Ltd launches inspiring campaign supporting the spirit of democracy

    Dollar Industries Ltd launches inspiring campaign supporting the spirit of democracy

    Mumbai: Dollar Industries Ltd, a leading name in the textile industry has launched an engaging initiative to honour the spirit of democracy in India. As the country gears up for the approaching general elections, this initiative intends to highlight the collective efforts of individuals and organisations engaged in securing the seamless conduct of this election.

    “As a responsible corporate entity, Dollar Industries Ltd is dedicated to upholding the principles of democracy and civic involvement. Our initiative aims to motivate and rally citizens to take an active role in the democratic process, acknowledging the invaluable contributions of every person and entity involved. We are actively promoting this campaign with great intensity on social media platforms”, said Dollar Industries Ltd MD Vinod Gupta.

    The campaign sheds light on the intricacies of India’s general elections, emphasizing the collective endeavour required to ensure its smooth functioning. From election commission officials and poll workers to security personnel and cleanliness workers, each plays a crucial role in upholding the integrity of the electoral process. The campaign likens the elections to a grand festival, inviting every citizen to play an active role in its success.

    Lowe Lintas Kolkata, renowned for its innovative campaigns, spearheaded the conceptualization and execution of the campaign. Creative genius Mohit Pasricha led the creative team, bringing his visionary approach to storytelling. Indranil Mitra and Rohit Chakraborty provided expert account management, ensuring seamless coordination and execution of the project.

    Green Grass Film, a distinguished name in the film industry, collaborated with Dollar Industries Ltd to bring the campaign to life. Under the direction of Akhil Vishnu Nair, the production team captured the spirit of democracy with cinematic finesse, delivering a visually stunning and emotionally significant narrative.

    The campaign film, crafted with meticulous attention to detail and emotional depth, serves as an emotional reminder of the collective responsibility we share in upholding the democratic ideals of our nation. Through its compelling storytelling and powerful imagery, the campaign aims to ignite a sense of pride and responsibility among citizens, urging them to exercise their right to vote and contribute to the democratic fabric of India.

  • Protium launches #LetsGetFinanciallyLiterate campaign

    Protium launches #LetsGetFinanciallyLiterate campaign

    Mumbai: Protium, a leading tech-driven startup that takes a risk-focused approach to aid MSMEs and consumers, announces the launch of its #LetsGetFinanciallyLiterate campaign during financial literacy month. With a steadfast commitment to empowering entrepreneurs with essential financial knowledge, Protium aims to demystify the complexities of lending processes and foster informed decision-making within the MSME community.

    MSMEs contribute significantly to India’s economy, accounting for 30 per cent of the country’s GDP, 48 per cent of total exports, and employing approximately 40 per cent of the total workforce. However, despite their pivotal role, many MSMEs face challenges due to a lack of financial literacy, hindering their ability to access funding and grow sustainably.

    Understanding the pivotal role MSME plays in bolstering the national economy, Protium aims to address the pervasive lack of familiarity with essential financial concepts that often hinder entrepreneurs from accessing the resources they need to thrive.

    Partner at Protium, Amit Garg said “In a market where change is constant and policies evolve rapidly, it’s imperative that we support mid and small-sized businesses in every possible way. Empowering MSMEs with financial literacy isn’t just about driving economic growth; it’s about nurturing resilience and unleashing their true potential. In line with this commitment, our #LetsGetFinanciallyLiterate campaign stands as a beacon, offering practical knowledge and support to MSMEs”.

    To kickstart this initiative, Protium has taken a proactive approach, revamping its daily blogs to provide educational content focused on fundamental financial principles. Additionally, the company conducted a comprehensive survey revealing widespread gaps in financial literacy among MSMEs. This insight serves as the foundation for the campaign’s educational content.

    As the cornerstone of the campaign, Protium is producing a series of educational videos featuring insights from its partners on key financial topics. These videos aim to provide deeper understanding and practical guidance.

    Furthermore, the #LetsGetFinanciallyLiterate campaign will culminate in a series of follow-up articles authored by Protium, offering additional support and guidance to entrepreneurs seeking to enhance their financial literacy. Through these efforts, Protium remains steadfast in its mission to promote financial literacy and empower the MSME community to achieve sustainable growth and success.

  • The Health Factory announces exciting collaboration with Uorfi Javed

    The Health Factory announces exciting collaboration with Uorfi Javed

    Mumbai: The Health Factory, renowned for its commitment to wholesome and nutritious food products, has proudly announced its latest collaboration with actor Uorfi Javed. This partnership marks a significant step in the brand’s mission to inspire healthier eating habits by advocating for the consumption of the right bread for daily nutritional needs.

    Partnering up with fashion and social media icon Uorfi Javed, known for setting fashion trends, The Health Factory aims to captivate Gen Z and a broader audience through an engaging social media reel. The reel ad will be shared across various digital and social media platforms and major media channels, offering entertaining content to encourage viewers to choose healthier Original Zero Maida Bread over regular whole wheat or brown bread.

    Expressing her excitement about the collaboration, Uorfi Javed said, “As an actor, I hold deep commitment to staying healthy.  I consciously opt for clean eating, prefer gluten-free products as it is the way to go for a healthier gut, while propogating healthier lifestyle choices. The Health Factory’s initiative is inspiring millennials and Gen Zs to reimagine their bread choices. It’s been an absolute joy being a part of this campaign.”

    At the heart of this collaboration lies the message encapsulated in the slogan #Bread Badlo Aadat Nahi (Change the Bread, Not the Habit), reflecting The Health Factory’s innovative stance on reshaping attitudes towards bread consumption. Through compelling content, the collaboration aims to disseminate this message to a wider audience across various digital platforms.

    The reel seamlessly showcases the brand’s range of breads, all free from added preservatives and colors, ensuring guilt-free indulgence for consumers. With Uorfi Javed leading the reel, The Health Factory harnesses the power of social media to spearhead a movement towards informed choices in daily consumption.

    The Health Factory’s products are readily available for purchase offline at general and modern retail stores in Mumbai, Delhi NCR, Pune, Bangalore, Chennai, or online via leading e-commerce platforms such as Bigbasket, Zepto, Blinkit, and Swiggy Instamart.

    This collaboration highlights the unique selling points of Original Zero Maida Bread, emphasising its freedom from added preservatives and colors, guaranteeing a guilt-free indulgence for consumers. With Uorfi Javed at the forefront, The Health Factory leverages the influence of social media to champion informed decisions in daily consumption habits.

  • Rapido guarantees instant lowest price cabs and autos

    Rapido guarantees instant lowest price cabs and autos

    Mumbai: This IPL season, Rapido, a leading ride-hailing company operating in over 100 cities nationwide, is rolling out two impactful campaigns: ‘Lowest Price Guaranteed’ and ‘5 nahi toh 50’ spotlighting their cab and auto services respectively.

    Crafted by The Other Half, a boutique creative and production agency, each narrative in these campaigns ingeniously brings to light the suppressed feelings of distress and inconvenience encountered by commuters when they’re unable to secure immediate transportation. These stories vividly illustrate the emotional rollercoaster of the wait, emphasising the urgent need for prompt and low-price conveyance.

    The Rapido Cab campaign presents Rapido’s offerings as the hottest news in town in a hilarious manner. Promising commuters ‘Lowest price guaranteed’, the campaign ensures the lowest price or else double money in your wallet. Each film in the series depicts an eventful scenario where a taxi is urgently needed. However, the comedic essence lies in the overshadowing of these events by Rapido’s lowest price guarantee offer.

    In Rapido’s auto-focused campaign, “5 nahi toh 50”, the brand puts a humorous spin on the trope of doctors recommending products in traditional advertising. The campaign highlights the frustration experienced by female commuters when they cannot readily find an auto-rickshaw. In these lighthearted films, a doctor abruptly prescribes Rapido as the ultimate solution, surpassing regular auto-hailing apps. Rapido guarantees an auto will arrive within five minutes, or the customer receives 50 rupees in their wallet. This ensures Rapido provides swift and dependable transportation for its customers.

    The brilliance of these campaigns lies in their relatability and exaggerated depiction of these shared experiences, resonating deeply with audiences. The incorporation of fun and catchy jingles, such as ‘Guarantee pe guarantee, lowest price guarantee,’ and ‘5 nahi toh 50’ further enhances the humour and memorability of the messages conveyed.

    Rapido co-founder Pavan Guntupalli emphasised that “Our campaigns are crafted around fundamental category truths, showcasing the unique aspects of our offerings. The campaign will enable us to dial up brand preference. By crafting captivating stories (category truths) that resonate deeply with our users, we’re poised to establish Rapido as the undisputed leader in convenient, affordable, and reliable transportation solutions.

    Film director Arjuna Gaur commented, “Our Rapido campaigns tap into the frustration of waiting for a cab or an auto, especially in crucial moments. We highlight the importance of timely transportation and aim to connect emotionally with our audience. By adding humour and relatability, we turn mundane experiences into memorable stories. The catchy jingles, like ‘Guarantee pe guarantee, lowest price guarantee,’ and ‘5 nahi toh 50’ reassure consumers that Rapido understands their needs and is dedicated to providing affordable rides.”

    The 360-degree campaigns are promoted on key platforms like Jio Cinema, connected TV, and Star Sports, supported by a comprehensive strategy covering television, digital, print, and BTL. This plan targets diverse audiences in Kannada, English, Hindi, Tamil, Telugu, and Marathi, helping Rapido establish itself as the top choice for hassle-free city travel during the IPL season and beyond.

  • Here’s how MadHawks’ micro-influencer strategy skyrocketed Polar Bear’s Hyderabad store launch

    Here’s how MadHawks’ micro-influencer strategy skyrocketed Polar Bear’s Hyderabad store launch

    Mumbai: Polar Bear recently partnered with MadHawks to promote their new store launch in Gachibowli, Hyderabad, which is their 16th outlet in Hyderabad and 137th in India.

    With a strategic influencer marketing campaign that involved 14 influencers, MadHawks was able to generate over two million views and 1.5 million reach, which made their store launch a big success. The store experienced long queues over the weekend and a complete sell-out on the weekday. These influencers were majorly in food and lifestyle content creation.

    ‘Polar Bear – The Ice Cream Sundae Zone’ has been serving its customers since 2008 when their first ice cream parlor was set up in Bangalore. With continuous love and appreciation from their customers, the ice cream sundae brand eventually expanded across multiple locations across the country.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by MadHawks (@madhawksofficial)

    “Launching our influencer campaign was a breeze with MadHawks by our side! From identifying the right influencers to reaching out to them, their expertise ensure smooth execution every step of the way. The strategic approach of team MadHawks exceeded our expectations, generating over two million views. Customers were lined up waiting for orders and expressing genuine excitement about our brand. We couldn’t have asked for a better partner. Kudos to the entire team at MadHawks for their outstanding support and professionalism,” said Polar Bear VP Prashant P.

    In March 2024, Polar Bear launched its new outlet in Gachibowli, Hyderabad. To benefit from social media’s power in today’s digital landscape, the brand partnered with the digital marketing agency – MadHawks. The aim was to promote the new store’s launch and make it reach the maximum target audience.

    The influencers visited the new store, tried their ice cream sundaes, and shared their experiences through Instagram reels. The reels shared by these influencers reached over 1.5 million people and got more than 2 million eyeballs and 20 thousand likes within numbered days.

    Leaving us all flabbergasted, the reels are still getting thousands of organic views, which is evidence of MadHawks’ powerful influencer marketing strategy. MadHawks’ founder & CEO Ravi Kumar, commenting on the success of this campaign further added, “At MadHawks, we live by the spirit of the iconic tagline, ‘pehle istemal kare fir vishwas kare’ (use first, then believe). It’s a philosophy that resonated with me deeply since childhood.  This commitment to adding value for our partners has been at the core of MadHawks since day one, and every client relationship, no matter where in the world. This Polar Bear campaign’s success is a testament to that dedication, our data-driven approach, and a fantastic collaboration. I’m incredibly proud of our social media team for their hard work and passion, which made this a massive win. Huge thanks to our partners at Polar Bear for trusting us with this opportunity.