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Tag: Campaign

  • R for Rabbit unveils lullaby for moms

    R for Rabbit unveils lullaby for moms

    Mumbai: R For Rabbit, renowned for its premium baby products, proudly unveils a groundbreaking Mother’s Day ad campaign, introducing the world to the first-ever lullaby designed exclusively for mothers. This innovative initiative is a heartfelt tribute to the boundless love and sacrifice of mothers worldwide, aiming to redefine the celebration of motherhood by honoring the nurturing spirit of moms.

    As a brand dedicated to innovation and compassion, R For Rabbit recognizes the unparalleled role mothers play in shaping families. With the debut of the world’s first lullaby for moms, the campaign seeks to underscore the importance of acknowledging and cherishing the tireless dedication of mothers in nurturing their loved ones.

    “As a baby products company, we understand the journey of motherhood more than anything else. We wanted to highlight to mothers and everyone around her, that a mother needs a break too. This Film captures exactly that in a very nice Indian context.” R For Rabbit founder Kunal Popat.

    In a society where mothers often prioritize the well-being of their children above their own, R For Rabbit’s Mother’s Day campaign serves as a poignant reminder of the importance of self-care and appreciation for mothers. Through initiatives like the World’s First Lullaby For Moms and the #Lullabyformom social media movement, R For Rabbit aims to ignite a global conversation on the significance of maternal love and support, fostering greater empathy and connection within communities.

    “As a mother myself who has experienced this first hand, this is a message we have been waiting to share with the parenting community. The fact that mothers too need to understand that they need a break and the support system should be the key takeaway.” R For Rabbit co-founder & COO Kinjal Popat.

    In addition to pioneering initiatives like the World’s First Lullaby For Moms, R For Rabbit remains committed to providing families with a comprehensive range of premium baby products. From strollers and Diapers to tricycles and bicycles, each product is meticulously crafted to meet international quality and safety standards, ensuring peace of mind for parents. Furthermore, R For Rabbit offers a diverse selection of baby care essentials, including gentle skincare and diapers, catering to every aspect of parenthood with excellence and care.

    Join R For Rabbit in celebrating Mother’s Day and expressing gratitude to the extraordinary mothers who enrich our lives with love, care, and unwavering support.

  • Celebrate Akshaya Tritiya in style with BlueStone’s #FeelingGolden campaign

    Celebrate Akshaya Tritiya in style with BlueStone’s #FeelingGolden campaign

    Mumbai: As Akshaya Tritiya approaches and you start compiling your wishlist, let BlueStone’s jewellery be your ultimate indulgence. The brand invites viewers to explore its design-led gold collections with a social media campaign, #FeelingGolden, offering a refreshing and stylish departure from traditional gold pieces. Crafted in pure 18kt and 22kt gold and adorned with diamonds, these exquisite designs strike a balance between style and abundance.

    If you’re drawn to avant-garde aesthetics and innovative design, refer to BlueStone’s Sheer collection. Elevating traditional latticework to new heights of contemporary chic, these pieces redefine the boundaries of jewellery design. Crafted with 3D printing techniques, Sheer’s dynamic designs exude an air of modern style and artistic expression. Our latest launch, aptly named Sheer Style, is a sequel to the Sheer collection. Elevating the intricate 3D printed latticework to new heights, Sheer Style incorporates dazzling diamonds, making it the preferred choice for the occasion. Inspired by modern architecture, Sheer Style features more dramatic silhouettes, adding an extra layer of intrigue and sophistication to your ensemble.

    If you desire to stand out from the crowd and captivate attention, look no further than BlueStone’s Fluo collection. Inspired by the dripping effect created by molten gold, these pieces exude an appealing allure, perfect for making a bold statement. Whether you’re attending a glamorous soirée or simply want to elevate your everyday look, Fluo offers a versatile range of designs that effortlessly transition from day to night.

    The Beatrice collection, with its artistic organic shapes featuring satin finishes, is a masterpiece of editorial finesse. Designed for the discerning tastemaker who appreciates refined elegance, Beatrice exudes an allure that transcends the confines of fashion. Understated yet unmissable, this is one investment that promises enduring style.

    The Sabbia collection, inspired by the tranquil beauty of sand dunes, captures the gentle undulations with its delicate ripple effect. As Akshaya Tritiya signifies the onset of new beginnings and eternal prosperity, this gold collection adorned with diamonds serves as a poignant reflection of this sentiment. Its harmonious blend of matte and polished gold embodies the duality of life’s experiences – the subdued matte finish represents resilience in the face of challenges, while the lustrous polished gold symbolises the promise of brighter days ahead.

    “Across India, Akshaya Tritiya is considered an auspicious occasion to buy gold, a symbol of the richness of our culture. We at BlueStone are constantly striving to offer contemporary ways in which one can embrace the importance of the occasion, yet be able to indulge in one’s preference for modern and trendy designs,” said BlueStone chief merchandising officer  Vipin Sharma.

    Celebrate this Akshaya Tritiya with luminous gold, modern styles and BlueStone. 

  • Kaveri unveils #LovebeginswithMom campaign for Mother’s Day

    Kaveri unveils #LovebeginswithMom campaign for Mother’s Day

    Mumbai: KAVERI, the only all-linen clothing brand in India, known for its exceptional craftsmanship, has launched a heartfelt Mother’s Day campaign called #LovebeginswithMom. Mother’s Day is just around the corner and KAVERI is embracing the spirit of this special day by featuring Poonam Lalchand, Kaveri’s mother in their campaign video #LovebeginswithMom. The campaign aims to celebrate a mother’s unconditional love that shapes their children’s lives and journeys.

    At the core of KAVERI’s Mother’s Day campaign is the recognition of the unique and invaluable role of mothers and in Kaveri’s case, how much it has contributed to her success as a woman entrepreneur. Whether it’s a comforting hug, wisdom, or unwavering support, a mother’s love knows no bounds and forms the foundation of stability and countless cherished memories.

    In the heartfelt campaign video, KAVERI founder and CEO Kaveri Lalchand shared, “She’s the one who taught me about embroidery, textiles, and crafts and surrounded me with art and design growing up. I’m sure you will all agree with me when I say love begins with mom.” Kaveri Lalchand explains how her mother has always been by her side as an entrepreneur and designer and is always concerned for her well-being over and above anything. Poonam Lalchand adds, “Her comfort and safety come first. To me, she’s first a daughter, then a designer. When I wear the clothes she has designed, I feel closer to her and I realise how my little girl is now all grown up.”

    KAVERI’s #LovebeginswithMom campaign serves as a touching reminder of the immeasurable impact mothers have on shaping the world with their love, compassion, and strength. For Kaveri, it has contributed significantly to her growth as a person, entrepreneur, and designer. As Mother’s Day approaches, let us take this opportunity to express our gratitude and affection for the extraordinary mothers who hold a special place in our hearts.

    For more information about KAVERI and to explore their exquisite apparel, please visit https://bykaveri.com/ and stores located in Chennai, Hyderabad, and Mumbai.

  • The Body Shop launches its heartfelt Mother’s Day campaign

    The Body Shop launches its heartfelt Mother’s Day campaign

    Mumbai: There’s nothing quite as beautiful and symbolic as a rose to represent the unwavering love, care, and elegance of mothers. This Mother’s Day, The Body Shop has launched a heartwarming video campaign with Diana Penty featuring their iconic British Rose range as the perfect way to pamper and honour the most important woman in our lives.

    The film concept beautifully captures the sentiment behind Mother’s Day. It begins with Diana Penty finding inspiration to craft a textured art piece, evoking memories of her mother delicately shaping a rose through her own artistic expression. As she works through the clay between her hands, memories of her mom’s warm embrace and nurturing touch comes flooding back. Roses are for moms, she rightly claims, cherishing the warmth, softness, and bliss that can only resonate from a mother.

    The iconic Bath and Bodycare British Rose range, known for its nature-inspired floral touch, offers the perfect way to honour mothers. Infused with the essence of handpicked roses from England, the British Rose Body Yogurt and the Hand Cream offers 48-hour hydration, ensuring a pampering experience for the daughters and mothers alike.

    As a part of the film, The Body Shop invites everyone to gift deep love, care and pamper their mothers with the luxurious British Rose range.

    This Mother’s Day, let’s celebrate the women who first taught us what it is to be strong, loving, and compassionate.

    The Body Shop South Asia  VP, product, marketing & digital Harmeet Singh commented, “Our British Rose range pays homage to the eternal grace and beauty of mothers around the globe. This Mother’s Day, we invite everyone to express their love and appreciation with the gift of nature-inspired, vegan products from The Body Shop. Let’s cheer for the women who have nurtured us with the gentle touch of roses, embodying the essence of love, care, and strength.”

    Actress Diana Penty, said, “My mother has always been my safe place, a haven where I can forget all my worries and feel only love and solace. And while I don’t get to acknowledge and appreciate her everyday, The Body Shop’s campaign is a love letter to her and mom’s everywhere. The British Rose collection is truly the best gift for her so she can pamper herself, even when I’m not around.”

    So, what are you waiting for? Show some appreciation for your supermom with gifts from the British Rose collection. Shop here.

  • Glad U Came launches #KabHaiMothersDay campaign

    Glad U Came launches #KabHaiMothersDay campaign

    Mumbai: This Mother’s Day, Glad U Came, an award-winning PR and influencer marketing agency, is proud to launch the heartwarming #KabHaiMothersDay campaign. This initiative aims to spark conversations and heighten awareness about Mother’s Day, reminding everyone to cherish and appreciate the incredible women who raised them.

    The#KabHaiMothersDay campaign centers around a heartwarming video that will be released on both Instagram and YouTube. This emotionally charged video will capture the essence of motherhood and the importance of celebrating mothers. The campaign leverages the emotional connection people have with video content to spread its message and inspire action.

    In a fast-paced world filled with hustle and bustle, it’s easy to overlook the quiet, steadfast love that our mothers provide. They are the unsung heroes who sacrifice so much to ensure our happiness and well-being. As Glad U Came, embarks on the #KabHaiMothersDay campaign, let’s take a moment to reflect on the countless ways our mothers have shaped our lives with their unconditional love and unwavering support.

    Glad U Came anticipates the #KabHaiMothersDay campaign to create a significant nationwide impact. Together, let’s make every day feel like Mother’s Day by showing our appreciation in both: big gestures and small acts of kindness. After all, our mothers deserve to be celebrated not just on one day, but every day! Let’s make every moment count. By sharing the video and using the hashtag, people will be encouraged to express their gratitude and love for their mothers in a personal way.

    “We believe this campaign will not only raise awareness about Mother’s Day but also inspire heartfelt gestures of appreciation,” said Glad U Came founder & CEO Maddie Amrutkar. “Ultimately, we hope to make #KabHaiMothersDay a national movement, ensuring everyone takes the time to celebrate the incredible women who shaped who we are today.”

  • Tata Motors unveils ‘Karo Business Tension Free’ campaign

    Tata Motors unveils ‘Karo Business Tension Free’ campaign

    Mumbai: Tata Motors has rolled out a new digital campaign; ‘Karo Business Tension Free’. The campaign aims to create awareness on the benefits of an annual maintenance contract (AMC) service, whilst spotlighting Tata Motors’ AMC service as an ideal solution that allows customers stress free operations through systematic maintenance of vehicles.

    Commenting on the campaign, Tata Motors Commercial Vehicles CMO Shubhranshu Singh said, “Our campaign highlights Tata Motors’ commitment towards not only delivering superior vehicles but also solutions that promise customers total peace of mind. The ‘Karo Business Tension Free’ campaign seamlessly blends emotive storytelling with relatable scenarios, with each film distinctively highlighting how AMC guarantees hassle free business operations—an often overlooked aspect in after-sales service. We aim for our campaign to instill confidence in customers, encouraging them to opt for AMC as an ideal solution for their long term business needs.”

    Driven by comprehensive customer research, the campaign addresses the growing demand for reduced downtime, priority service, and assured quality among customers seeking AMC services. With reliability, responsiveness, and quality assurance highlighted as the key pillars of Tata Motors’ AMC service, the campaign is brought alive through a series of six short digital films. Each film stars a campaign protagonist, educating viewers on the advantages of opting for an AMC service, all delivered in a distinctive style. Through the films, viewers are not only educated on the importance of systematic vehicle maintenance but are also introduced to the key unique selling propositions (USPs) of Tata Motors’ AMC service.

  • Trading app Stoxkart unveils its ‘StoxKart Kiya Kya’ campaign

    Trading app Stoxkart unveils its ‘StoxKart Kiya Kya’ campaign

    Mumbai: Trading app Stoxkart unveils its ‘StoxKart Kiya Kya’ campaign. The film conceptualised by Pulp Strategy Communications positions StoxKart as the ultimate solution for trading aficionados.

    StoxKart has kicked off with a bang, showcasing its prowess through its digitally immersive campaign, ‘StoxKart Kiya Kya’. This digital-first endeavour positions StoxKart as the go-to solution for all trading aficionados. Central to the campaign narrative is a compelling problem-solution storyline where the protagonist grapples with the complexities of online trading until his alter ego swoops in with the ultimate solution.

    The campaign’s digital video commercial has taken social media platforms by storm, including OTT, Publishers, YouTube, Instagram, Facebook, Twitter, and LinkedIn, captivating both novices and seasoned traders alike.

    StoxKart CEO and director Pranay Aggarwal shared his insights into the launch, emphasizing the app’s three key pillars: ‘Zero Brokerage’, ‘Easy Funds Transfer’, and ‘One-click Order’. Commenting on the journey he remarked, “our product is backed by decades of expertise, and this launch campaign succinctly showcases StoxKart’s specialties while infusing creativity and wit into the messaging.”

    Pulp Strategy founder & MD Ambika Sharma expressed pride in the campaign’s impact, citing its visual power and strong consumer resonance. Commenting on the campaign she said “We are excited to extend the campaign’s reach across various mediums and platforms over the coming weeks”.

    Crafted to elevate the trading journey, StoxKart empowers users with a suite of innovative features aimed at streamlining and optimizing the trading process. Pranay Aggarwal’s insights underscore the app’s expertise and commitment to simplifying the trading process, while Ambika Sharma’s pride in the campaign’s impact reflects its visual power and consumer resonance. As StoxKart continues to extend its reach, it stands poised to revolutionize the trading journey.

  • Macho Sporto onboards Sidharth Malhotra as its new brand ambassador

    Macho Sporto onboards Sidharth Malhotra as its new brand ambassador

    Mumbai: Macho Sporto, a premium innerwear brand from the house of JGH, has roped in Bollywood youth icon Sidharth Malhotra as its new brand ambassador for its popular advertising campaign ‘YEH TOH BADA TOING HAI’. Combining the solidity and trust of Macho with the vibrance and energy of Sporto, Macho Sporto has become a darling of the discerning mass-premium consumer, and the onboarding of Sidharth Malhotra, an actor at the top of his game, is the perfect fit.

    Keeping up with the current cricket fever in the country, the brand’s latest TVC featuring the Bollywood actor is a charming take on a woman’s gaze, continuing their efforts to legitimise the female gaze. The ad shows Sidharth Malhotra being impressed by the girl making the first move, as the iconic jingle ‘YEH TOH BADA TOING HAI’ plays in the background. Macho Sporto’s new campaign with the heartthrob Sidharth Malhotra aims to not just continue the brand communication legacy, but take it a notch higher.

    Sidharth Malhotra had this to say about being announced as brand ambassador for Macho Sporto, “I am excited to partner with Macho Sporto, a brand committed to providing comfort and style to all of their consumers for decades. Their commitment to forward-thinking and innovation along with the quality, style, and freshness they bring to the table is something I resonate with. The brand has established itself as a household name, and I look forward to this collaboration.”

    Speaking about the announcement of their new brand ambassador, Sidharth Malhotra, Navinn Seksaria, managing director of JG Hosiery, the parent company of Macho Sporto, had this to say, “The ‘Yeh Toh Bada Toing Hai’ campaign is at the forefront of a modern and trendy portrayal of our brand, Macho Sporto, and who better than a Bollywood superstar like Sidharth Malhotra, whose charisma ensures that he is the centre of attention wherever he goes, to be its new face. Sidharth’s charm and youth appeal perfectly reflect Macho Sporto’s identity and having him on board will bring a breath of fresh air to our new campaign, taking the brand a ‘Toing’ higher.”

    From its inception as a newcomer in the premium innerwear segment a decade ago, Macho Sporto has risen to become the undisputed leader in its category, thanks to its groundbreaking advertising campaigns. As a testament to JGH’s success, Macho Sporto has established itself as a household name in India, with the ‘YEH TOH BADA TOING HAI’ campaign epitomising its quality delight ethos and innovative marketing approach.

    JGH Brands have consistently ranked at the top of consumer recall, resulting in being rated as the most desirable and trusted innerwear brand across surveys. Meeting the evolving outlook of consumers has meant placing greater emphasis on the use of new techniques and style innovations.

    The collaboration of Macho Sporto’s unique style and Sidharth Malhotra’s charisma is sure to take the brand’s campaign a notch higher.

     

  • Ashwin Sheth Group brings ‘Sone ki Chaabi’ for Akshaya Tritiya

    Ashwin Sheth Group brings ‘Sone ki Chaabi’ for Akshaya Tritiya

    Mumbai: Ashwin Sheth Group (ASG) has launched its most significant campaign for Q1 – “Sone ki Chaabi”, coinciding with Akshaya Tritiya, an auspicious Indian festival aiming to secure a prosperous future for home buyers and property investors.

    Akshaya Tritiya is an auspicious occasion for people to seek property investments as it is the most auspicious time to do so. On this day, people make enduring financial commitments in real estate & gold. Typically, homebuyers stand to gain from attractive deals, tax advantages and favourable celestial alignments, making it an opportune moment for property acquisition. By choosing to invest in property on Akshaya Tritiya, individuals can seek blessings for their investment from the divine, ensuring prosperity and joy in their new abode.

    The Ashwin Sheth Group has introduced an exciting promotion for this Akshaya Tritiya, offering assured luxury gifts to homebuyers who secure their dream homes. The offer is named “Sone ki Chaabi” based on the most valuable gift being given out – a 100 gm Gold key. This campaign spans all operational sites of the Ashwin Sheth Group, featuring guaranteed offers for all customers who book during this period. The exclusive offers also include an all-expenses paid 3N/4D family vacation to Mauritius, iPhone 15 Pros and BMW & Harley Davidson bikes. Disclaimer: The prizes of BMW bikes or iPhones are solely offered by ASG as a part of this promotion and these companies are not associated with this offer. ASG takes the sole responsibility for fulfilling the prize won by the allottee during the offer period, *T&C applied.

    This opportunity to partake in the auspicious Akshaya Tritiya festival is live from 20 April to 20 May 2024 and this exceptional offer extends across the Ashwin Sheth Group’s prestigious developments, encompassing Avante in Kanjurmarg, Montana in Mulund, Sheth Zuri in Thane, Sheth Avalon in Thane, Sheth Vasant Lawns in Thane and Edmont-Aurelia in Kandivali.

    Ashwin Sheth Group chief sales and marketing officer Bhavik Bhandari stated, “Sone ki Chaabi” campaign is an exclusive giveaway on all projects across Mumbai and it adds excitement for potential homebuyers, also reflects our brand’s dedication to customer satisfaction on this auspicious festival. Providing exceptional value and creating opportunities for customers to get exclusive assured rewards while investing in their dream homes truly demonstrate our commitment to their needs and preferences. It enhances the overall experience and strengthens the bond between our brand and our customers. It’s a delightful way to celebrate aspirations, forge enduring memories and lay the cornerstone for a lifetime of happiness in their new homes.”

    A recipient of prestigious awards, Ashwin Sheth Group is actively engaged in an expansion drive, extending its presence in both residential and commercial segments along with other business growth drivers within the MMR region, and soon venturing into new cities as well.

  • KGeN launches nationwide campaign to empower next-gen gamers

    KGeN launches nationwide campaign to empower next-gen gamers

    Mumbai: Kratos Gaming Network (KGeN), formerly known as IndiGG, a community-led platform, has announced the exciting launch of a nationwide campaign to educate and empower the new generation of gamers about the burgeoning world of Web3 gaming and its associated benefits including income opportunities and alternate careers.

    The campaign, over six months, will unfold across Mumbai, Delhi, Indore, and Kolkata including other tier one, two, and three cities, targeting communities and students from numerous colleges and universities. With these ongoing campaign activities, KGeN aims to foster awareness among young enthusiasts, highlighting gaming not just as a pastime but as a gateway to future careers, personal growth and alternate income opportunities given that blockchain is the future technology. KGeN will carry out a series of engaging activities tailored to resonate with students and their families. These include student meetups featuring inspiring stories of gamers who have contributed significantly to their families for income.

    Additionally, there will be college competitions and roundtable discussions with key opinion leaders (KOLs) like educators, psychologists and others in the space who will provide invaluable insights into the future landscape of gaming and blockchain technology going beyond traditional careers. Blockchain typically enhances player ownership by allowing gamers to have true ownership of in-game assets that can be bought, sold, and traded across different games and platforms. The platform has already enabled monetization for more than one million gamers, and is expected to see a 20X increase in the number of gamers with this move.

    KGeN has created the proof-of-gamer (PoG) engine, the largest pool of immutable data of gamers making it the world’s largest gamer reputation program. This will allow gamers to have ownership and rights to their data on chain and effortlessly allow them to monetize it. This will be the first time that gamers will be allowed complete control of their data and who gets access to it.

    One of the primary objectives of this campaign is to dispel misconceptions surrounding gaming as a viable career option, particularly in the realm of web3 gaming. By fostering dialogue and education, KGeN aims to address parental concerns and equip students with the knowledge and confidence to pursue their passion for gaming as a positive career path.

    Kratos Gaming Network elder member council Ishank Gupta said, “Data ownership for gamers will be a game changer for the industry. With this national campaign we intend to empower gamers and make them aware of the new opportunities and possibilities. Data ownership is going to be revolutionary for the industry, and the potential applications extend far beyond gaming. We’re talking about a fundamental shift in the way we interact with technology, with users taking ownership of their data and shaping the future of the digital world.”

    KGeN is building an ecosystem that aims to be the home of global gamer data, owned by gamers. At the heart of it is the proof of gamer (PoG) engine that allows gamers to build, own, flex & monetize their reputation. This data framework can be accessed by game publishers to find relevant gamer cohorts to engage with their games.

    According to a recent report, the market size of gaming is expected to reach $8.6 billion by 2027, up from $2.6 billion in 2022, at a CAGR of 27 percent. The global Web3 gaming industry is expected to rise at a CAGR of 18.7 percent from 2023 to 2033. This not only empowers players but also creates a new economy around gaming.