ITV

Tag: Campaign

  • Allen launches its new campaign, from Aashna to Dr. Aashna

    Allen launches its new campaign, from Aashna to Dr. Aashna

    Mumbai: Allen Career Institute Pvt Ltd (“Allen Career Institute” or “Allen”), India’s pioneering education company, continues its unwavering commitment to NEET preparation with its innovative AI-powered application. This campaign celebrates the inspiring journey of Aashna, a NEET aspirant who transformed her dream of becoming Dr. Aashna Dayal into reality with the support of the ALLEN app.

    For over 35 years, Allen has empowered over 2.5 million students to conquer challenging exams. Their AI-powered app personalizes the learning experience for students preparing for engineering (JEE), pre-medical (NEET), and classes 6-10. Interactive classes, efficient doubt-solving and targeted practice tests fuel student success.

    “Our goal has always been to provide students with the best possible tools to succeed. The new ALLEN app is a game-changer in personalized education, guiding students like Aashna through their unique learning journeys,” said Allen CEO digital Abha Maheshwari.

    Aashna’s story exemplifies the power of the Allen app. With features like revision cards, custom practice modules, improvement books, personalised quizzes, and dedicated mentoring tools, the app equips students for comprehensive exam preparation. Throughout her journey, the app provided expert guidance and a supportive learning environment, transforming Aashna’s dreams into reality.

  • Cheil India launches ‘World On My Watch’ campaign for Samsung Galaxy Watch6 series

    Cheil India launches ‘World On My Watch’ campaign for Samsung Galaxy Watch6 series

    Mumbai: Cheil India has launched a new campaign for Samsung Galaxy Watch6 series that aims to inspire users to enter a new era of connectivity, productivity, and well-being. The campaign, named ‘World On My Watch’, emphasises on the versatility of Galaxy Watch6 series as a reliable companion that helps users accomplish a variety of tasks in their daily routine like managing hectic schedules, tracking health and wellness, and even entertainment.

    “Galaxy Watch6 series offers unparalleled convenience and connectivity like never before. Through the latest campaign, we decided to do something different and adopted a benefit-first approach. With LTE integration, users break free from the confines of their smartphones, embracing the liberty to manage essential features directly from their wrists,” said Samsung India VP MX business Aditya Babbar.

    The Galaxy Watch6 series distinguishes itself with its robust LTE connectivity, enabling users to stay connected even without their smartphones. This newfound freedom and flexibility redefine wearable technology, providing users with unmatched convenience and peace of mind. The Galaxy Watch6 series provides health and wellness as priority, offering advanced features like blood pressure tracking and ECG monitoring.

    The film also highlights the wide-ranging capabilities of Galaxy Watch6 series including navigating effortlessly through urban landscapes, facilitating digital transactions and streaming content. In addition, with the ability to stream music, videos, and news, Galaxy Watch6 series makes every day engaging.

    “The film elegantly demonstrates how technology can seamlessly become part of our everyday lives, enhancing convenience, productivity, and well-being. This blend of connectivity, health tracking, and entertainment makes it a perfect pick,” said Cheil India chief creative officer Vikash Chemjong.

  • R for Rabbit announces the great success of their Mother’s Day ad campaign

    R for Rabbit announces the great success of their Mother’s Day ad campaign

    Mumbai: R for Rabbit, a leading name in premium baby products, is thrilled to announce the great success of their Mother’s Day ad campaign. The campaign introduced the world to the first-ever lullaby exclusively created for mothers, captivating audiences across the web with its heartfelt tribute to maternal love and the support system in family.

    With a commitment to innovation and compassion, R for Rabbit’s Mother’s Day campaign aimed to redefine the celebration of motherhood by honoring the nurturing spirit of moms everywhere. The debut of the World’s First Lullaby For Moms marked a significant milestone in recognizing the invaluable role mothers play in shaping families and communities.

    The success of the campaign was further amplified by the enthusiastic engagement of brands and influencers. Notable brands such as Lenskart, Policy Bazaar, Lotus Botanicals left invaluable comments for the campaign on the brand’s page with Moms Co, and Traya Health, sharing the campaign on their platforms through stories. Additionally, R for Rabbit collaborated with a host of influencers and brands through contests, including Cryovia, Zoomin, Stemcyte, Netmeds, Baggle, Jollee, Putchi, and Aadee, further expanding the reach and impact of the initiative.

    Comments from brand:

    By Policy Bazaar: The most valuable thing is support in parenting. There’s no wealth like family. Great initiative @rforrabbitbaby #worldsfirstlullabyformom #lullabyformom

    By Lotus Botanicals: Beauty of motherhood comes from the balance of responsibilities.?? Great thought on self care? @rforrabbitbaby #worldsfirstlullabyformom #lullabyformom

    By Lenskart: Viewing a lullaby from the lens of a mom is a great initiative. Well done @rforrabbitbaby ✨?#worldsfirstlullabyformom #lullabyformom

    “We are overwhelmed by the incredible response to our Mother’s Day campaign. Our special thanks to all the incredibly brands who joined us. It’s truly humbling to see the outpouring of love and appreciation for mothers everywhere. This campaign was a labour of love, and we are grateful for the opportunity to shine a spotlight on the tireless dedication of moms.” commented R For Rabbit founder Kunal Popat.

    “We started on this journey of the campaign to celebrate the nurturing spirit of motherhood, and the love we’ve witnessed reaffirms the importance of cherishing maternal love and the family support system. We extend our heartfelt gratitude to all who joined us in celebrating the contributions of mothers,” said R For Rabbit co-founder & COO Kinjal Popat.

    The campaign resonated deeply with audiences, sparking a global conversation and initiatives like the #Lullabyformom social media movement, R for Rabbit fostered greater empathy and connection.

    Post this remarkable campaign, R for Rabbit remains committed to championing the spirit of motherhood and continuing its mission of creating innovative products that enrich the lives of families worldwide.

  • CEAT unveils transformed TATA IPL strategic timeout board

    CEAT unveils transformed TATA IPL strategic timeout board

    Mumbai: CEAT, India’s leading tyre manufacturer, announced a significant shift in its communication identity and strategy. This transformation seeks to resonate with the changing lifestyles and preferences of contemporary consumers who are increasingly embracing travel, exploration, and adventure.

    The new strategy positions CEAT as the ideal companion for exploration, reinforcing the brand’s commitment to consumer engagement and shared passion. This approach aligns with the shift being witnessed towards all-terrain vehicles and high-performance off-road bikes, as well as the growing interest in travel and discovery. CEAT has a range of high-performance tyres including Y-rated tyres for speed and all-terrain tyres that are designed to provide consumers with ultimate control and confidence on every journey.

    As part of the newly launched campaign, CEAT has leveraged its decade-long association with TATA  IPL Strategic Timeout to deliver its brand message. The CEAT Strategic Timeout board has been transformed in line with the new positioning and will continue to remain so throughout this TATA IPL  season. The board colours changed from the traditional blue to integrate the campaign colours along with an interactive QR code that sparked curiosity inviting consumers to scan the code and unlock the next step.

    CEAT Ltd MD & CEO Arnab Banerjee commented on the strategic evolution, saying,  “CEAT’s transformation underscores our dedication to staying in tune with the aspirations of our  consumers. Our new brand communication emphasizes our support for the explorer mindset of  

    discovering hidden gems which are accessible during their travels. This move represents our ongoing commitment to exceeding consumer expectations and delivering high-quality products that inspire confidence in every journey, whether on road or off road.

    CEAT Ltd CMO Lakshmi Narayanan B, elaborated on the campaign’s direction: “Our new approach incorporates partnerships with prominent travel influencers to showcase the versatility and durability of our tyres in various unexplored yet accessible locales. This series of two-part campaigns is not just a visual treat, but also ignites intrigue and curiosity among our consumers through the novel interactive QR element embedded in the ads. Our high-performance products  have been crafted for the curious enabling their passion for adventure and discovery.”

    The campaign features captivating visuals and influencer-led storytelling, highlighting CEAT’s products in challenging environments. The first advertisement which is live on TV and social media features Brinda Sharma, a prominent travel influencer.

    CEAT’s strategic shift marks a significant step towards redefining its brand promise while continuing to uphold its legacy of safety and reliability. By combining high quality products with a modern,  exploratory ethos, CEAT strives to be a dynamic and trusted partner – a brand that fosters “shared passion” with their consumers to drive a deeper more meaningful relationship.

  • Gargi by PNGS Fashion Jewellery launches “Flaunt your finger” campaign

    Gargi by PNGS Fashion Jewellery launches “Flaunt your finger” campaign

    Mumbai: Gargi by PNGS Fashion Jewellery Ltd, a leading name in the fashion jewelry industry, is thrilled to introduce its latest initiative, the “Flaunt your Finger” campaign. With a strong belief in the significance of civic engagement, Gargi is encouraging voters to exercise their democratic rights by offering an exclusive 25 per cent discount on silver and fashion jewellery and 25 per cent on the making charges of diamond jewellery.

    To promote voter participation and celebrate the spirit of democracy, Gargi has rolled out an exciting offer for citizens who fulfill their civic duty. From 14 May until 31 May 2024, customers who visit Gargi brand showrooms at FC Road, Pune, Laxmi Road, Pune, Phoenix Mall, Wakad, and Vashi and  Nashik stores can proudly display their inked fingers, indicating they have cast their vote and will be eligible for the special discount.

    Speaking about this, Gargi by PNGS co-founder Aditya Modak said, “Voting is not just a right. It is a responsibility that shapes the future of our society. At Gargi, we are committed to enabling a culture of active citizenship and encouraging individuals to participate in the democratic process. Through our ‘Flaunt your Finger’ campaign, we aim to reward and recognize those who make their voices heard at the ballot box.”

    The offer encompasses a wide range of exquisite silver and fashion jewelry and making charges for diamond jewelry. By blending the joy of accessorizing with the reward of civic engagement, Gargi aspires to motivate more people to engage in the electoral process and contribute to positive change in their communities.

  • AIWA India’s #MomFriendly campaign celebrates Mother’s Day with Luxury Acoustics

    AIWA India’s #MomFriendly campaign celebrates Mother’s Day with Luxury Acoustics

    Mumbai: As Mother’s Day approaches, AIWA India, the renowned audio technology brand, is excited to announce its latest digital campaign, #MomFriendly, celebrating the multifaceted roles of mothers and the versatility of AIWA India’s Luxury Acoustics.

    The objective of the campaign is to spotlight the parallel between the adaptability of moms in their various roles and the portability of Luxury Acoustics by AIWA India. Through this initiative, AIWA India aims to enhance brand awareness, foster engagement, and underscore the user-friendliness of its products.

    “With our #MomFriendly campaign, we seek to honour the incredible moms who effortlessly juggle different responsibilities while showcasing how AIWA India’s Luxury Acoustics complement their dynamic lifestyles,” said AIWA India MD Ajay Mehta. “We’re excited to curate visually stunning content that not only extends warm Mother’s Day wishes but also highlights Luxury Acoustics as the perfect gifting solution,” he added.

    The campaign will feature five captivating creatives across Instagram, Meta (formerly Facebook), and YouTube. These visuals will spotlight Luxury Acoustics, emphasising their user-friendly retro design and portability. Each creative will be accompanied by joyful copies and vibrant visuals depicting the special bond between mothers and children. The campaign hashtag, #MomFriendly, will be integrated into the captions to amplify its reach and engagement.

    At the heart of the campaign lies AIWA India’s Luxury Acoustics, renowned for their exquisite craftsmanship, superior audio quality, and elegant design. Through the campaign visuals and messaging, AIWA India will showcase how these products seamlessly integrate into mothers’ lives, catering to their diverse roles and accompanying them wherever they go.

  • Sleepwell spotlights gender sleep gap with #SleepwellMoms

    Sleepwell spotlights gender sleep gap with #SleepwellMoms

    Mumbai: Sleepwell, a mattress brand has created a special ode to moms who lose their sleep in the pursuit of caring for their child & family, but do it all with a smile on their face. The campaign titled #SleepwellMoms narrates the story of the unsung efforts of mothers and ignorance of their sacrifice and resilience.

    The campaign idea germinated from the findings of an Indian Sleep Disorders Association study that revealed that Indian mothers get one to two hours less sleep per night compared to their non-parent counterparts. This staggering statistic sheds light on the reality of sleep deprivation in our society and its impact on maternal well-being. It also takes a toll on their cognitive abilities where another research from the All India Institute of Medical Sciences found that sleep-deprived mothers experience a 20 per cent decrease in cognitive function.

    Sleepwell took to its social media platforms to spread awareness about these concerning statistics with thought-provoking creatives and questions to not just spread awareness but also question gender biases. Commenting on the campaign, Sheela Foam Pvt Ltd CEO Nilesh Mazumdar said “With #SleeplessMoms, we really urge everyone to take an empathetic look at the sleep deficit of mothers around us. With this campaign we aim to start conversations in families around the importance of sound sleep for everyone. Sleepwell aims to go beyond being the top mattress brand in India & help promote empathy for our near & dear ones.”

     

     

     

     

     

     

  • IAA fights voter apathy

    IAA fights voter apathy

    Mumbai: The International Advertising Association (IAA) India Chapter has created a campaign to fight possible voter apathy, and urge people to go out and vote for what is important to them.

    IAA India Chapter president Avinash Pandey said, ” As the general elections enter the critical last phase, the IAA has created a special campaign to motivate people in urban centres to go out and exercise their franchise. The campaign is completely apolitical and only takes the side of the Indian voter. “
     

  • Shoppers Stop encourages mothers to take a break this Mother’s Day

    Shoppers Stop encourages mothers to take a break this Mother’s Day

    Mumbai: This Mother’s Day, Shoppers Stop India’s premium fashion, beauty, and gifting omnichannel destination is changing the course of traditional Mother’s Day celebrations to pay tribute to the incredible women who have shaped our lives. The #TakeABreakMom campaign, is a welcome change of pace as it centers on the straightforward but important concept of giving moms the break they genuinely deserve!

    While mothers often function as the CEOs of their households, the #TakeABreakMom campaign sheds light on the resume they never drafted. Juggling various responsibilities, dispensing boundless wisdom, and showering unconditional love, mothers perform the role of caregivers, problem solvers, and mentors without the recognition of a prestigious job title or a hefty paycheck. In a paradigm shift, Shoppers Stop advocates viewing motherhood as a full-time profession deserving of profound acknowledgment and appreciation.

    The campaign a is a thought-provoking social experiment captured in a poignant film. Viewers witness individuals from various walks of life attempting to guess the job title of featured individuals based on their resumes. Some speculate CEO, lawyer, or other high-ranking positions. However, the conversation takes an unexpected turn, evoking a profound realization that strikes a chord with all viewers. This unique approach sets the #TakeABreakMom campaign apart, igniting conversations and offering a fresh perspective on the profound role of motherhood.

    Commenting on the campaign, Shoppers Stop customer care associate and chief marketing officer Shwetal Basu said, “Our mothers  are a pivot around our lives. Our #TakeABreakMom campaign aims to shine the spotlight on the diverse talents and invaluable contributions of mothers, urging them to embrace a well-deserved break.”

    The campaign goes beyond mere acknowledgment of mothers’ tireless efforts. It extends a heartfelt gesture with complimentary makeovers, a personal shopper service where dedicated experts assist Moms in navigating through an extensive selection of over 800-plus brands, ensuring they find the perfect ensemble for any occasion. 
     

  • TIGC & Surya Kumar Yadav collab for #BeYourOwnSky campaign

    TIGC & Surya Kumar Yadav collab for #BeYourOwnSky campaign

    Mumbai: The Indian Garage Co (TIGC), a fast-fashion brand, teams up with its brand ambassador and one of the most dynamic players on and off the field, Suryakumar Yadav, aka SKY, for an exhilarating campaign, “Be Your Own Sky”. The campaign champions resilience, self-expression &  authenticity, encouraging individuals to defy societal expectations and embrace their genuine selves.

    The “Be Your Own Sky” campaign kicked off with Suryakumar Yadav (SKY), exclusively represented by RISE Worldwide,  narrating his inspirational journey on his Instagram page, recounting how his struggles never defined him, and how he forged his path to success on his own terms. The campaign is amplified by the  #NeverGivesUpChallenge and in a touching gesture, SKY nominated his wife, DevIsha Shetty, as his source of inspiration, who relentlessly pushes him to be better.   . He further invited others to nominate or tag someone they know for the  #NeverGivesUpChallenge, to be inspired and learn from.

    The grand unveiling of the ‘BeYourOwnSky’ campaign featured a dynamic fusion of music and energy. Suryakumar Yadav  made a groundbreaking debut in a rap star persona, captivating audiences as he danced to an infectious beat, showcasing the ultra-cool Streetwear collection by TIGC. The electrifying video premiered on SKY and TIGC’s Instagram page, marking a significant milestone for the campaign.

    Speaking at the campaign’s launch, TIGC founder & CEO Anant Tanted said, “SKY’s meteoric rise in cricket despite facing numerous challenges resonates deeply with our brand ethos of resilience and empowerment. We aim to ignite that same spirit of determination within our community, encouraging them to embrace their uniqueness and never give up on their dreams.“

    Expressing his delight, Suryakumar Yadav highlighted that, “Inspiration can come from anywhere, and I found mine right next to me. Through the “NeverGivesUpChallenge, I look forward to seeing the stories, which will also serve as an inspiration to everyone, including me. If my journey can inspire anyone to discover their resilience and determination, I’ll feel immensely fulfilled.”

    Stay tuned to the Instagram handles of @surya_14kumar and @theindiangarageco for the latest updates and participate in the #BeYourOwnSky campaign, which offers an exclusive opportunity for five lucky winners to meet SKY and receive a wardrobe makeover from TIGC.

    The latest collection will be available for sale soon on the official website [TIGC] and leading e-commerce platforms.