ITV

Tag: Campaign

  • Betterhalf rolls out its ‘Shaadi Apki, Taiyari Humari’ campaign

    Betterhalf rolls out its ‘Shaadi Apki, Taiyari Humari’ campaign

    Mumbai: Betterhalf, a matrimony app and premier tech-enabled end-to-end wedding planning platform has rolled out its another captivating campaign – ‘Weddings by Betterhalf’ which demonstrates the platform’s commitment to deliver a hassle-free wedding planning experience. Building upon the PM’s ‘Wed in India’ initiative, the campaign endeavours to establish India as a top-notch wedding destination, with a network of sought-after wedding planning and services platforms.

    Driven by real-life hassles faced by families and urban couples while planning their weddings, the campaign features three distinct advertisements to strike a chord with Indian urban couples who seek a seamless planning and execution experience. Despite setting the campaign in diverse scenarios, the essence of the same remains to exemplify Betterhalf’s position as a comprehensive wedding planning and services platform, by reinforcing the notion of ‘Shaadi Aapki, Taiyari Humari’.

    Taking on a humorous take on the chaotic wedding planning space, the first segment of the campaign sets the tone for wedding planning as an unpredictable cricket match with all the responsibility being shouldered by the bride’s family. In a move to let everyone indulge in the festivities without being burdened by organisation hassles, Betterhalf comes into the playground as the all-rounder provider of complete wedding services from venue, and decorators to caterers, allowing all to plan and enjoy the celebrations effortlessly.

    “As India’s leading wedding planning and fulfillment company, we are committed to offering millennials and their families the ultimate solutions at the tap of a button. Having recognized the challenges faced by Indian urban couples and their families during the process of wedding planning, this campaign reflects our dedication to offer a convenient wedding planning experience. Leveraging our 360-degree approach we’re more than ready to execute every moment from the first hello to the final ‘I do’ with absolute perfection,” said Betterhalf CEO Pawan Gupta.

    Invoking a sense of relatability and shared togetherness, the second segment of the campaign walks through the struggles of finding the right wedding venue amidst India’s rich culture and stunning locations. Since wedding venue plays a critical role in the entire planning process, Betterhalf taps into this emotion and saves couples from the trouble of extensive visits by allowing them to browse through over 30,000 options across the country from the comfort of their homes.

    In the final leg of the campaign, Betterhalf forays into the space of destination weddings, capturing the essence of India’s beauty and grandeur. It highlights the problems faced during the planning of destination weddings from venue selection to dealing with multiple vendors. In tandem, Betterhalf takes charge of planning destination weddings with its network of trusted vendors, managing every detail to ensure every couple’s big day is flawless.

    With ‘Weddings by Betterhalf’, the company aims to establish itself as a one-stop platform for organizing a superlative wedding experience, by delivering exquisite venues, top-notch decor, end-to-end catering, and in-house photographers, at the best prices across the country. The campaign is continuing to receive an incredible response and is being featured across social media platforms like Instagram and Youtube.

  • SINGER India launches digital campaign “Revive Traditions with SE9185”

    SINGER India launches digital campaign “Revive Traditions with SE9185”

    Mumbai: SINGER India Ltd, a leading brand in the sewing machine and home appliances category, announced the launch of its latest three-in-one, Wi-Fi enabled sewing machine, The SE9185.

    To mark the launch, SINGER India has launched a digital campaign, “Revive Traditions with SE 9185”, the campaign is a heartwarming ode, to the timeless bond of handcrafted garments, in which one sees a nostalgic moment between a mother and her pregnant daughter, who walks in with a piece of garment that her mother had made for her as a child. The frame captures the cherished bond and memories between the mother and daughter, highlighting the desire of the daughter to create a garment for her unborn child. However, due to the lack of time and skills, she struggles with embroidery and stitching. The next frame displays how SE 9185, with its user-friendly features helps the young mother to create a beautiful garment with complete ease.

     

     

    The campaign celebrates a deep sense of love which one experiences when one finds a piece of garment handcrafted by mothers and grandmothers. It emphasizes how we treasure handmade items and encourages new consumers to #ReviveTraditions with SE 9185, which makes the art of crafting easy and simple with complementary software and mySewnet app.

    The campaign aims to connect, engage, and build excitement with the new age, socially aware consumers around the trend of creating, crafting, and embroidery.

    The top features of SE 9185 are:    

    1  Wi-fi enabled.

    2  Large 7 – inch color touchscreen

    3  My Sewnet app

    4  Post power outrage – resume embroidery design.

    5  Free 100 MB cloud storage

    6  151 built-in embroidery designs with 10 embroidery fonts

    7  250 built-in stitches

    8  Sewing speed at 850 SPM & embroidery speed 450 SPM

    SE9185 boasts of mySewnet mobile app, which allows for monitoring of designs, receiving updates on progress and even thread levels. The machine features a seven-inch touchscreen and with Wi-Fi connectivity, users can access 250 built-in stitches, four sewing fonts, and seven types of one-step buttonholes. The machine resume designs in case of a power outage. It includes multiple built-in designs, featuring interesting and new patterns such as birds, tigers, bees, cameras, heels, margaritas, paws, and lipsticks.

    SINGER India MD & vice chairman Rakesh Khanna said, “We are thrilled to introduce our game changer, the SINGER SE 9185. Our latest launch makes sewing & embroidery fun, easy and simple. We believe that today’s consumers want to learn skills which allow them to showcase their creativity and there is another set of consumers who want to create something unique for themselves and for their loved ones but may not know how to do it, so they may be wanting solutions, driven by technology and that is exactly what SE 9185 offers. With software and an app, the machine allows for downloading of favorite designs, aids conversion into a prespecified format and then embroiders the design. All this without learning embroidery.” “We are confident of capturing a significant market share in this category with the new launch.”

    SE9185 has been placed across key trade locations in Bihar, Delhi, Haryana, Jharkhand, Kerela, Northeast, Punjab, Telangana, and Uttar Pradesh and will be available across the country over the coming few weeks.

    New consumers can call on the helpline number: 1800-103-3474 to request a free home demonstration.

  • Sirona challenges menstrual taboos with #TheBloodyConversation campaign

    Sirona challenges menstrual taboos with #TheBloodyConversation campaign

    Mumbai: Sirona Hygiene, The Good Glamm Group’s portfolio brand and a leading brand in menstrual hygiene products, is revolutionising the conversation around menstruation with the launch of its unapologetically bold #TheBloodyConversation campaign. In recognition of Menstrual Hygiene Day, this initiative aims to dismantle the taboos, ignorance and stigma surrounding periods, particularly among men, and insists on the necessity of open, unfiltered dialogue.

    In line with its commitment to drive change, this Menstrual Hygiene Day (28 May), Sirona encourages everyone to just have “TheBloodyConversation.” The campaign video, sheds light on the lack of awareness amongst men when it comes to periods, emphasizing the importance of open and comfortable conversations about menstrual health. As part of an eye-opening experiment, men in the video are equipped with a simulator device that replicates period pain each time they answer a period-related question incorrectly. With this campaign, Sirona wants to emphasize that by just having the bloody conversation, we can promote a more informed, empathetic, and equitable society where menstrual health is understood and supported. It’s time we normalize periods and ensure that everyone has the resources and knowledge they need to manage them with dignity.

    “At Sirona, we refuse to tiptoe around the subject of menstruation,” asserted Sirona Hygiene, Good Glamm Group head of marketing Anika Wadhera. “Our #TheBloodyConversation campaign challenges societal norms that perpetuate silence and misinformation. By compelling everyone to engage openly and honestly, we are driving towards a future where menstrual health is universally understood, respected, and supported.”

    According to recent research, the menstrual hygiene market has experienced substantial growth, with a compound annual growth rate (CAGR) of 6.3 per cent from 2019 to 2023. Over the past two years, there has been a significant shift in the conversation surrounding menstrual hygiene, marked by a remarkable 25 per cent increase in online searches related to menstrual health and hygiene. Throughout this period Sirona has led multiple  campaigns aimed at educating the public and destigmatizing menstruation.

    Sirona’s assertive approach with #TheBloodyConversation is designed to provoke thought and action, demanding for change. It underscores the critical importance of normalizing period discussions, ensuring that everyone—regardless of gender—has the knowledge and resources needed to manage menstrual health with dignity and respect. Through this campaign, Sirona aims to cultivate a more informed, empathetic, and equitable society, dismantling the taboos surrounding menstruation and foster an environment where conversations about menstrual health are as commonplace and accepted as any other health discussion.

    Since 2015, Sirona has led the way in this category by developing modern and innovative solutions for problems related to menstrual hygiene. By encouraging candid discussions about menstruation, Sirona has played a significant role in breaking taboos and enabling women to confidently manage their menstrual health. Sirona continues to innovate and expand its range of products to cater to the diverse needs of menstruators. From menstrual cups to period pain relief patches, Sirona offers a comprehensive suite of solutions that prioritize comfort, convenience, and sustainability. Join Sirona in breaking taboos, challenging stereotypes, and championing menstrual health for all.

  • Doctor Against Addiction launches ‘A Prescription for Deaddiction’ campaign

    Doctor Against Addiction launches ‘A Prescription for Deaddiction’ campaign

    Mumbai: With various forms of addictions becoming rampant and widespread resulting in fissures in family and personal lives, a steep increase in accidents and crime rate, Doctor Against Addiction (DaAD) has launched a sustained campaign called ‘A Prescription for Deaddiction’. The sharp-focused campaign seeks to empower doctors to play an active role in reducing various forms of addictions by intervening as early as possible at the consultation level.

    “At the heart of the campaign lies a powerful symbol – “HRx.” This symbol represents a prescription for harm reduction, a commitment by doctors to address the harm caused by addiction and harmful behaviours. It serves as a beacon of hope and change. ‘A Prescription for Deaddiction’ is not just a campaign; it’s a call for action. It envisions a healthcare landscape where doctors can be champions of change, equipped with the knowledge, compassion, and tools needed to address harmful behaviours. Often, doctors routinely check height, weight, BP and sugar levels. Now they are being trained to identify classical symptoms of addictions of various forms,” said Doctors Against Addiction (DaAD) chief coordinator Dr Manish Sharma.

    The “HRx” symbol allows doctors to specify the form of addiction or harmful behaviour they aim to address.

    The genesis of Doctors Against Addiction (DaAD) became imminent because in an increasingly complex world, individuals often find solace in various forms of behaviour and substances, from gadget addiction and alcohol to drugs and tobacco. While these may offer temporary relief or pleasure, they can also lead to significant harm to both the individual and society at large.

    Doctors Against Addiction (DaAD) is of the opinion that healthcare professionals can make a profound difference in deaddiction and promote healthier lifestyles as they are closely knit to the patients.

    Deliberating on potential of Doctors Against Addiction (DaAD), and doctor-patient relationship, Yashoda Super-specialty Hospital, Kaushambi, Ghaziabad, DM – infectious disease, senior consultant Dr Chhavi Gupta said, “The foundation of any fruitful doctor-patient relationship is trust. And this is achieved when patients feel comfortable sharing their concerns, even when those concerns revolve around potentially harmful behaviours. By creating an atmosphere of trust and non-judgment, healthcare professionals can empower patients to open up and seek help. During these conversations, they can effectively counsel patients on deaddiction.”

    Doctors are now being trained to patiently listen and ask open-ended questions in an effort to identify the type of addiction and reduce the stigma surrounding it through compassionate and tailormade dialogue.

    ‘A Prescription for Deaddiction’ (DaAD) is not a one-size-fits-all solution. It is a personalised approach, adapting strategies to individual patient needs for effective interventions. It emphasizes involving patients in setting deaddiction goals and maintaining regular follow-ups for progress. Now, healthcare professionals are trained to advocate for addiction awareness and support community initiatives.

    “Beyond physical harm, excessive behaviours can wreak havoc on mental well-being leading to anxiety, depression, and a diminished sense of self-worth. Alcohol and drug abuse can lead to altered mood states, cognitive impairment, and exacerbation of pre-existing mental health conditions. However, by approaching the conversation without judgment, healthcare professionals can make patients feel respected and understood. Consistent monitoring reinforces the doctor-patient partnership. And “A Doctors Against Addiction (DaAD) is a step forward in this direction, to help patients achieve their deaddiction goals,” said Indian Medical Association (IMA) former general secretary Dr Narender Saini.

    Excessive behaviours significantly impact physical health. Excessive screen time causes digital eye strain, disrupted sleep, and posture issues. Alcohol and drug abuse lead to liver damage, cardiovascular problems, addiction-related illnesses, and overdose. These immediate and tangible effects highlight the need for moderation.

    ‘A Prescription for Deaddiction’ envisages to address the issue of addiction holistically, wipe out stigmas and mainstream the affected individuals.

  • Baskin Robbins unveils brand campaign “The Happiest Ice Cream In The World”

    Baskin Robbins unveils brand campaign “The Happiest Ice Cream In The World”

    Mumbai: Baskin Robbins, an ice-cream brand, has announced the launch of its newest digital campaign, “The Happiest Ice Cream in the World”. Building upon the success of its recent summer launches, Baskin Robbins aims to amplify the joy of indulgence with this new campaign, tapping into the burgeoning trend of snacking. The campaign is a vibrant portrayal of its brand ethos of spreading happiness to consumers irrespective of the situations they find themselves in.

    The campaign comprises of a series of four short captivating films that showcase consumers caught in bizarre situations, enjoying their favourite Baskin Robbins. The key takeaway being that through life’s ups and downs and sometimes even chaos, Baskin Robbins enables them to enjoy the moment and provide cheer irrespective of what happens around them, making them truly “the happiest”.

    “Our consumers’ voices are the heartbeat of our brand” said Graviss Foods Pvt Ltd, Baskin Robbins India CEO Mohit Khattar. “Consumer feedback served as the inspiration for our new brand campaign, ‘The Happiest Ice Cream In The World. It’s a reminder that showcases the ability of Baskin Robbins Ice creams to completely elevate one’s state of being, no matter what life throws your way.”

    The campaign is now live on all popular social and digital platforms.

    For over three decades Baskin Robbins has been delighting ice cream lovers across India, slowly and steadily transforming itself into a brand and destination that is today the nation’s favourite, for indulgent ice cream and dessert experiences. With over 950  parlours in 280 plus cities and a significant footprint in the retail and food services segment Baskin Robbins India, is renowned for introducing differentiated product formats and flavours and delivering happiness to its countless consumers.

  • Wahter launches #YourVoteYourVoice campaign

    Wahter launches #YourVoteYourVoice campaign

    Mumbai: Wahter, India’s advertising, and packaged drinking water brand launched the #YourVoteYourVoice campaign to raise awareness about voting ahead of the upcoming Lok Sabha elections scheduled for 25 May 2024 in Delhi and Gurgaon. This campaign aims to motivate more citizens, especially first-time voters, to exercise the right to vote and participate in the electoral process.

    Wahter’s campaign leverages its unique business model, integrating brand advertisements onto bottled water, to disseminate voting awareness messages. Each bottle distributed during this campaign features customised labels with different messages that encourage people to vote. The labels on the bottles feature slogans like ‘Vote Jaroor Karenge’ and ‘Vote Karega India, Tabhi To Badhega India’.

    Wahter co-founder Amitt Nenwani said, “Voting is a fundamental right and a crucial part of our democracy. We wanted to highlight every vote’s importance in shaping our country’s future. Our main motive with this campaign is to encourage as many people as possible to come out and vote, particularly focusing on first-time voters.”

    The campaign’s primary goal is to encourage greater voter turnout, emphasizing the importance of every vote. Understanding the critical importance of youth in voter participation, Wahter has strategically placed its carts in areas frequented by the youth and first-time voters. These locations include the Qutub Institutional Area in Delhi, Amity University Gurugram, and Gurugram University. By targeting these specific areas, Wahter aims to engage and inspire everyone to vote and make their voices heard.

    Wahter’s commitment to social responsibility and community engagement is at the core of this campaign. The company continues to leverage its innovative approach to not only provide clean and affordable drinking water but also to make a positive impact on society through meaningful initiatives.

  • Freedom Healthy Cooking Oils launches new campaign ‘Are You Buying Right?’

    Freedom Healthy Cooking Oils launches new campaign ‘Are You Buying Right?’

    Mumbai: Freedom Healthy Cooking Oil introduces its new campaign ‘Are You Buying Right?’ as an extension of the campaign ‘Dhyaan-Se-Lijiye’ to spread the awareness among consumers, to check the quantity of edible oil in the one litre pouch being purchased. As per the ministry of consumer affairs, the government of India, every one litre pouch of Sunflower Oil must contain 910 grams of oil, however some brands sell one litre look alike pack with lesser quantity (850-870 grams) of edible oil in the pack.

    The campaign ‘Are You Buying Right?’ is aimed at encouraging consumers to check the quantity of edible oil mentioned on the pack before purchasing, so that they are not deceived. The campaign urges people to ‘Be Aware’ and not be tricked into purchasing a pack of oil resembling one litre pouch with less oil. It urges consumers to turn the pack and check the quantity of oil in the pack, to be sure that they are paying the right price for the quantity mentioned on the pack and safeguard themselves from falling prey to unfair practices.  The campaign also highlights the guarantee that each one litre pouch of Freedom Refined Sunflower Oil has 910 grams of refined sunflower oil.  

    Speaking on the occasion Gemini Edibles & Fats India Ltd senior VP of sales & marketing P Chandra Shekhara Reddy said, “Our campaign ‘Are You Buying Right?’ shows our commitment to consumer empowerment. We believe in informing the consumers about their rights and ensuring they understand what they’re purchasing in the market. It’s necessary for the consumers to check the quantity of edible oil in the pouch before they buy any brand of the sunflower oil, to safeguard themselves from being deceived. We at Freedom Healthy Cooking Oils Guarantee that each one litre pouch will contain 910 grams of edible oil. Our request to the consumers is to Check the quantity of oil in the pouch before you buy – Always Buy Right”.

  • Godrej Security Solutions unveils Secure Your Home While You Roam campaign

    Godrej Security Solutions unveils Secure Your Home While You Roam campaign

    Mumbai: Godrej Security Solutions, a division of Godrej & Boyce, a pioneering name in home security, unveils its latest campaign titled Secure Your Home While You Roam. This quirky ad campaign aims to redefine the traditional mindset associated with safeguarding valuables during travel seasons, urging individuals to rely on logic rather than magic.

    The underlying theme of the campaign, Magic pe nahi, Logic pe bharosa rakho, is a clear call to travellers to prioritise rationality over faith when it comes to securing valuables. It addresses the prevalent notion of leaving home during vacations with the belief that divine intervention will protect valuables. Instead, the campaign emphasises the importance of investing in advanced security solutions like home lockers to ensure peace of mind while away from home.

    Godrej Security Solutions EVP and business head Pushkar Gokhale shared his insights on the campaign’s inception, stating, “Godrej Security Solutions stands as a trusted guardian for households across India, ensuring security for generations to come. Our campaign challenges traditional beliefs by promoting a logical approach to home security. We aim to empower individuals to make informed decisions, alleviating travel anxieties. With advanced Home Lockers offering comprehensive security, we redefine safeguarding valuables. Prioritizing convenience and logic over traditional methods, we instil trust in our customers. Our ultimate goal is to ensure peace of mind by Securing Happiness wherever the travellers go.”

    The campaign, designed to be an ever-present fixture, recognizes the perpetual nature of travel planning among Indian households. With travel becoming a year-round pursuit, the messaging of “Secure Your Home While You Roam” remains relevant regardless of the season.

    With an expected 20 per cent increase in revenue from the travel season, largely contributed by the metro cities, Godrej Security Solutions anticipates a significant uptake of its Advanced Range Home Lockers among discerning consumers seeking reliable security solutions. Wherein, Godrej Security Solutions’ NX Advanced Home Lockers boast a triple locking system comprising digital, biometric, and mechanical, ensuring top-notch security. They come with additional features like an inbuilt ibuzz alarm, voice acknowledgments, low battery indicator, master password, and mechanical override key, catering to users of all ages.

  • POPxo launches #TwistOfLove campaign

    POPxo launches #TwistOfLove campaign

    Mumbai POPxo (part of the Good Glamm Group) releases its #TwistOfLove campaign featuring the all-new MyGlamm POPxo love collection exclusively available on Myntra, a vibrant and innovative addition to POPxo’s expanding makeup segment, with an all-new DVC. This innovative campaign is dedicated to celebrating Gen Z’s unique and unconventional love language.

    At the heart of the #TwistOfLove campaign lies a vibrant celebration of YOU – your quirks, your spontaneity, and your authentic self. In a world where rules are made to be broken, #TwistOfLove is POPxo’s anthem for breaking free from boring norms and carving out love on one’s own terms, inviting GenZs to join in and share their tales of love, friendship, and self-discovery with the POPxo Love Collection, featuring the 2-in-1 Lip Duo, 2-in-1 face duo and eye duo. The fun packaging for MyGlamm POPxo Love Collection mirrors the essence of the #TwistOfLove campaign, infusing joy and spontaneity into every twist and turn of their lives.

    “At POPxo, we believe that love knows no bounds, and beauty comes in all forms,” said Good Glamm Group, group brand director Ketan Bhatia. “The #TwistOfLove campaign embodies the essence of the MyGlamm POPxo Love Collection, influencing everything from the vibrant packaging to the innovative product formulations. Our goal was for the unique innovative packaging to mirror the campaign’s spirit of embracing the unexpected, encouraging users to explore new twists and turns in their beauty routines. This approach infuses fun and spontaneity into every aspect of the user experience, empowering individuals to express themselves freely and authentically. We’re thrilled to have MyGlamm POPxo exclusively available on Myntra, a platform that shares our commitment to bringing unique and exciting products to beauty enthusiasts.”

    “We are excited to deepen our association with MyGlamm by offering the POPxo Love Collection only on Myntra. This collaboration harmoniously combines an array of innovative beauty products with Myntra Beauty’s seamless shopping experience, perfectly catering to the vibrant and dynamic spirit of Gen Z, encouraging our customers to embrace their individuality and unique sense of style through the #TwistOfLove campaign.” Myntra senior director – beauty and personal care Anmol Sikka.

    The #TwistOfLove campaign encourages everyone to embrace their unique experiences and express love in their own playful, fun language.

  • Upstox forays into insurance distribution

    Upstox forays into insurance distribution

    Mumbai: Upstox, a wealth management platform has announced its entry into the insurance distribution business. With this launch, the company aims to revolutionise India’s insurance landscape by offering its users a simplified, transparent and customised experience of purchasing insurance in line with their needs. Currently, Upstox is offering Term Life Insurance on its platform and is also planning to roll out health, motor and travel Insurance soon.

    Currently, the insurance penetration in India stands at 4.2 per cent with a considerable portion of the population still being dependent on traditional and agent-driven models to purchase policies. Along with that, there is a lack of awareness, overload of options, heavy paperwork and complex jargon involved in the process of buying insurance. Recognising this gap, Upstox has now embarked on a monumental task of streamlining life, health, motor, travel insurance for its customers. By leveraging advanced technology and industry expertise, Upstox aims to simplify the insurance process – from identifying the top plans in each category to purchasing the insurance and finally making the claim process smooth as depicted in the campaign video as well.

    The humorous video starts with a family of three speaking with an insurance agent to sort their coverage post an accident. But instead of clear guidance, the agent hits them with a barrage of confusing jargon and scripted responses (kit kit), leaving them feeling overwhelmed. Just as they’re about to give up, a support staff member strolls in with a smartphone, showcasing the Upstox app and its user-friendly insurance buying process. The video is a hilarious twist that highlights the simplicity of securing insurance with Upstox amidst the chaos of traditional methods.

    Upstox is trying to encourage younger Indians to consider and start thinking about insurance and the importance of having a secure future. The company has gathered through its research that, often users succumb to a one-size-fits-all approach; and opt for a term insurance plan without proper assessment. Upstox has thus set out to solve the gross mis-selling of insurance products. To make its customers’ journey more simple and intuitive, the company has done the heavy lifting for customers by tying up with the top insurance providers in the country and analysing various plans to provide their customers with the most suitable option.

    Upstox co-founder Kavitha Subramanian said, “We are thrilled to expand our offerings on Upstox and foray into the insurance distribution segment. We have recognized that navigating the insurance landscape is a daunting task. Customers are inundated with so many questions – which is the right plan, what should be the correct criteria to select a plan, how much insurance cover will be enough. At Upstox, we understand these challenges, and we’re dedicated to helping our customers get answers to all of these without overwhelming them. Our aim is to help customers cut through the noise and help Indians Invest Right. We are constantly working towards making our platform simple, secure, fast, and intuitive. With the launch of insurance on our platform, we will remain steadfast in our endeavour of helping our users manage their wealth effectively for a secure financial future.”

    In addition, insurance offerings on Upstox are very transparent. With upfront insights on claim settlement ratios for one and three years, the volume of complaints, amount settlement ratios, solvency ratios (below 1.7 are considered risky), plan features, inclusions/exclusions, and settlement timelines – Upstox aims to educate the user about what they’re purchasing. Upstox is now home to a user base of over 1.3 crore and constantly strives to help users cut through the market noise and invest right.