ITV

Tag: Campaign

  • #StartwithYourStrengths campaign by Strengths Masters garners remarkable success

    #StartwithYourStrengths campaign by Strengths Masters garners remarkable success

    Mumbai: Spearheaded by the founder and Gallup certified strengths coach, Abhishek Joshhi. This groundbreaking initiative has significantly raised awareness about the importance of recognizing and leveraging individual strengths to achieve personal and professional growth.

    The #StartwithYourStrengths campaign employed a multifaceted approach to engage a broad audience, utilizing social media, webinars, and in-depth articles. Through these dynamic channels, we highlighted the simplicity and effectiveness of strengths-based development. By understanding and nurturing innate talents, individuals can experience increased engagement, productivity, and satisfaction in all areas of their lives.

    A cornerstone of the campaign was a series of simplified videos designed to decode the concept of strengths in an accessible manner. By demystifying the process of strengths identification and application, Abhishek and our dedicated team successfully demonstrated how focusing on what people naturally do best can lead to transformative outcomes.

    The impact of the campaign has been profound. Numerous individuals and organizations have reached out to us with inquiries about improving self-awareness, enhancing team dynamics, and achieving greater overall well-being.

    “Our mission is to empower individuals by helping them understand their unique strengths and how to leverage them for success, by focusing on what individuals naturally do best, we unlock a pathway to unparalleled personal and professional growth. Understanding and leveraging our unique strengths is the key to a more engaged, productive, and fulfilling life.” – Strengths Masters founder Abhishek Joshhi said.

    Strengths Masters remains committed to promoting Clifton strengths-based, strengths-based development and will continue to provide resources and support to individuals and organizations seeking to build high-performing team. Stay connected with us through their social media channels and website for more updates and opportunities to engage with our ongoing initiatives.

  • RedBeryl announces India vs Pakistan T20 WC campaign #MakeItBLUE

    RedBeryl announces India vs Pakistan T20 WC campaign #MakeItBLUE

    Mumbai: As excitement builds for the highly anticipated India vs Pakistan T20 World Cup match in New York, RedBeryl, a premier luxury lifestyle management company, is thrilled to introduce the #MakeItBLUE campaign.

    Background:

    ●    New York’s red legacy: For decades, New York has been synonymous with red, thanks to the iconic “I  NY” campaign. From Broadway billboards to souvenir T-shirts, the Big Apple has proudly worn its crimson hues.

    ●    Cricket fever hits the city: With the T20 World Cup descending upon the city, cricket enthusiasts from India and Pakistan are flocking to New York. The Nassau County Stadium at Eisenhower Park will witness an electrifying clash between these rivals on 9 June.

    The #MakeItBlue campaign:

    ●    Why Blue? The iconic colour of the Indian cricket team jersey that has always been synonymous with immense national pride, has stood the test of time through generations & is often revered as a uniform.

    While it is already anticipated that Nassau County stadium likely will turn blue as Indian supporters swarm every side of it, #MakeItBlue campaign aims at creating a fandom movement where fans from across the world can lend their support by simply texting the iconic line – I  NY (with a blue heart emoji) & the tag #MakeItBlue.

    Commenting on the launch of the campaign, RedBeryl founder and CEO Manoj Adlakha, “For all of us in India, cricket transcends being merely a sport; it is an emotion that brings us together. At RedBeryl, we are committed to creating extraordinary experiences that align with our members’ passions and interests. This historic India vs. Pakistan match in the USA presents the perfect opportunity for us to provide a unique, premium experience that our members will treasure forever”.

    Through this campaign RedBeryl is ensured to provide an extraordinary package to its members, guaranteeing they enjoy the match in the utmost comfort and style.

    Here are some of experiences for the distinguished members:

    ●    Premier seating: Members will enjoy the game from the best seats in the stadium, positioned right behind the bowler’s arm.

    ●    Hospitality: Complimentary food and beverages will be provided throughout the match.

    ●    Networking opportunities: Access to exclusive VIP areas for socializing and networking.

    ●    Personalised transportation: Private car service to and from the airport or venue.

    ●    Exclusive interactions: The evening before the match, members will have the unique opportunity to interact with cricket legends Saurav Ganguly, Harbhajan Singh, and Wasim Akram

    ●    Behind-the-scenes access: A guided stadium tour, including access to practice sessions.

    ●    Memorabilia: Each member will receive a personalized Indian cricket jersey featuring the RedBeryl logo.

    The campaign is conceptualized and designed by DesignAnswers, an award-winning design studio in Gurgaon.

  • Zeno Health launches ‘Beat The Heat’ campaign

    Zeno Health launches ‘Beat The Heat’ campaign

    Mumbai: As the sweltering heat has taken a toll on several Indians, Zeno Health India’s leading omnichannel platform for quality and affordable generic medicines, has launched the ‘Beat the Heat’ campaign recently. The pharmacy chain is conducting an awareness campaign to reach more than five lakh customers through their 180-plus stores regarding utilizing medicines and health products to tackle heatwave-related health issues.

    Mumbai and Pune are experiencing intense heatwaves with temperatures rising to as high as 41 degrees Celsius. Unseasonal rains and weather change is also exacerbating these issues leading to exhaustion, body cramps, dehydration and heatstroke cases among citizens. Keeping this in mind Zeno Health, with the help of their team of expert pharmacists, will be reaching out to all their customers. The startup is doing this by creating awareness among walk-in customers, through their community networks as well as through social media platforms.

    Speaking on the campaign, Zeno Health head of growth Kush Jain said, “Zeno Health has always been at the forefront of creating healthcare accessibility for Indians at an affordable price. The heatwave in India has severely affected several lives across the country and is also leading declining health status in several cities. Keeping this in mind, we decided to launch this campaign as there are several health products that can help Indians tackle soaring temperatures. With the trust our customers have put on us for the past few years, we are confident that we will be able to make a strong impact in their healthy lives.”

    The pharmacy startup is promoting more than 50 plus summer products under its property titled ‘Summer Savings’. This includes a variety of health supplements, glucose, pain relief balms & spray, protein shakes, body lotions & oils, support brace and other items. These products will be available across all Zeno Health stores in Mumbai and Pune. In the past summer season, Zeno Health has witnessed high demand for these products. It is expecting even further rise in demand as the summer season rages on across these cities.

  • Animeta scores big with campaigns in e-commerce, fintech, interiors, food, and education categories

    Animeta scores big with campaigns in e-commerce, fintech, interiors, food, and education categories

    Mumbai: Creator tech company Animeta celebrates significant success through strategic collaborations with marquee brands, Amazon Fresh Delivery, Godrej Geeves, Bajaj Finserv Barbeque Nation, NMIMS and WetterOnline. By providing impactful influencer marketing and creator commerce solutions, Animeta delivers tangible ROI for brands, generating near-term sales and long-term value.

    Animeta Brandstar from Animeta, changes influencer marketing with technology, empowering brands to execute precise campaigns with ideal creators. One of Animeta’s notable collaborations includes WetterOnline, a provider of real-time weather news worldwide. This partnership aims to showcase WetterOnline’s weather and radar app to Indian farmers, offering crucial weather updates for agricultural activities. Collaborating with influencers such as Thalir on Instagram and Indian Farmer on YouTube, Animeta facilitated the dissemination of valuable information and solutions to support farmers in improving their practices and income.

    Additionally, Animeta collaborated with Amazon Fresh Delivery to promote special discount offers on the platform. Finance creators like CA Sakchi Jain, Timebillionare Abu, and Divyanshu Jain showcased the monetary benefits of using Amazon Fresh Delivery through impactful content on Instagram, YouTube, and Facebook.

    At the Godrej GEEVES event, Animeta facilitated engagement with renowned interior designers, showcasing Godrej’s digital locks and designs. Interior design influencers such as Devesh Dizart Studio, Ajay Mistry – Shreeji Interiors, and Vidhi from the Blue Wall Studio were involved in the event, highlighting the innovative features and designs offered by Godrej.

    Furthermore, Animeta collaborated with Bajaj Finserv to promote financial fitness reports aimed at correcting CIBIL scores. Influencers including Azfar Khan, Vivek Verma, Komal Om Sawale, and Dixit-Himbus utilised social media platforms to educate audiences about the importance of maintaining a good credit score for easier access to loans.

    Also, Animeta brought on board famous food personality, Kunal Vijayakar to talk about popular food chain, Barbeque Nation and promote their food festival Dawaat- E- Lucknow. For one of India’s topmost ranked universities, NMIMS, Animeta garnered traction through career influencer Ishaan Arora to talk about their BBA courses and its impact through his Instagram and YouTube channels.

    Animeta founder Anish Mehta commented “We are glad to showcase our esteemed partnerships and the faith the brands have put in us. We are looking to change the game by using smart tech to match brands with the perfect influencers and increase our reach across categories. We are focused on delivering the story by creating meaningful relationships with the intended audience. In turn it is all about delivering real results, both in immediate and lasting value.”

    Prioritising ROI and performance metrics, Animeta Brandstar offers invaluable insights to refine influencer marketing strategies effectively. The platform seamlessly integrates advanced technology with managed services for comprehensive campaign planning, execution, and tracking.

  • Ujjivan SFB launches an innovative campaign on ‘World No Tobacco Day’

    Ujjivan SFB launches an innovative campaign on ‘World No Tobacco Day’

    Mumbai: Ujjivan Small Finance Bank (Ujjivan SFB), a small finance bank in India, has launched a unique initiative on ‘World No Tobacco Day’ to drive awareness amongst individuals to make healthier financial choices. The initiative is to catch people’s attention when they are least expecting and make them think.

    To ensure that the message reaches the right audience, Ujjivan SFB will distribute creatively designed lookalike cigarette boxes in high footfall smoking zones, such as around corporate offices, malls, nukkads etc. Each cigarette pack is designed with the message ‘Healthy habit to save more’. Additionally, the cards within the boxes will encourage people to explore options like opening savings and fixed deposit at an attractive interest rate, for better financial health.

    Commenting on the initiative, Ujjivan SFB CMO Lakshman Velayutham said, “The ‘World No Tobacco Day’, initiative is about presenting another choice to people. While they are aware, we are trying to serve a reminder with choices that they could possibly make. We believe our messages on ‘Savings Habit’ and ‘Wealth Creation’, without stepping into their personal space, will have the desired positive impact”.

    The three-day campaign starting 29 May 2024 will cover 100 plus urban and semi-urban locations across 30 cities in India, including Mumbai, Pune, Kolkata, Jamshedpur, Hyderabad, Assam, Bhubaneswar, Patna, Ghaziabad, Noida, Delhi and Bengaluru.

  • Tata Motors launches new campaign promising superior fuel efficiency for its trucks

    Tata Motors launches new campaign promising superior fuel efficiency for its trucks

    Mumbai: Tata Motors has unveiled an exciting new campaign, ‘Jo Tata Trucks Chalate Hain, Bahut Dur Tak Jaate Hain’. Featuring four engaging films, the campaign highlights the superior fuel efficiency of Tata Motors’ intermediate, light and medium commercial vehicles (ILMCV) range. An extension to the successful ‘Desh ke Trucks’ campaign, the films showcase how enhanced fuel efficiency drives increased profitability for customers, promising savings of up to Rs 5.75 lakh over five years.

    Commenting on the campaign, Tata Motors commercial vehicles CMO Shubhranshu Singh said, “We are thrilled to launch our latest campaign, embodying Tata Motors’ commitment to offering superior fuel efficiency. Each film demonstrates the significant cost savings and profitability of our ILMCV range, supported by robust data from extensive nine-month trials—a first for Tata Motors Commercial Vehicles. Understanding that fuel efficiency is a priority for customers, we have used slice-of-life storytelling to highlight the financial benefits of choosing Tata trucks.”

    Created for television and digital platforms, the four films, each with its unique storytelling style, reiterate the trust customers place in Tata Trucks. Highlighting superior fuel efficiency and its direct benefits – increased profitability and savings as the key premise, the films tactfully drive home the message of Tata Trucks empowering customers to go the extra mile. The master film sheds light on the overarching benefits of the entire range, while the subsequent films explore the key attributes of specific models, including the Tata LPT 1916, Tata LPT 1921, Tata LPT 710, and Tata LPT 1616.

    https://www.youtube.com/playlist?list=PLDlPSWyHxA54v-ZIemfU2ZfZRSF4hGYxF

  • Bangur Cement & News18 launch ‘Vote Solid Desh Solid’ campaign

    Bangur Cement & News18 launch ‘Vote Solid Desh Solid’ campaign

    Mumbai: As the lok sabha polls 2024 progress, a unique initiative has emerged to galvanise citizens towards active participation in shaping the nation’s destiny.

    Bangur Cement, in collaboration with the News18 Network, has introduced the ‘Vote Solid Desh Solid’ campaign, a clarion call to remind Indians of the transformative power inherent in their vote. In a country where elections are not just events but rather milestones in the democratic journey, the ‘Vote Solid Desh Solid’ campaign resonates deeply with the ethos of civic responsibility.

    With an estimated one billion eligible voters, the significance of each vote cannot be overstated. It is within this context that the campaign seeks to underscore the pivotal role that every voter plays in sculpting the future trajectory of the nation. At the heart of the campaign lies a simple yet profound message: a ‘Solid Vote’ begets a ‘Solid Desh’ (nation). The symbiotic relationship between citizen engagement and national progress forms the cornerstone of this

    Central to the campaign is the creation of a dedicated microsite https://votekavachan.bangurcement.com/, serving as a digital hub for citizens to pledge their support with a click. However, the campaign goes beyond mere symbolism. For every pledge received, Bangur Cement has committed to donating one kilogram of cement free of cost. This philanthropic gesture aims to contribute towards alleviating the housing crisis faced by the homeless and the underprivileged in India.

    Speaking at this initiative, Bangur Cement head of marketing Sushrut Pant expressed, “The overwhelming support for Bangur Cement’s ‘Vote Solid Desh Solid’ campaign, with over 12.50 lakh individuals committing to the ‘vote ka vachan’, is truly remarkable. As we fulfil our pledge to contribute to social welfare by providing Bangur Cement for the construction of solid homes, we are delighted by the continued enthusiasm for the ‘vote ka vachan’ initiative. The first such donation was made at a rural village in Udaipur district on 22 May 2024, benefiting 11 tribal families”

    In alignment with Bangur Cement’s commitment to fostering civic engagement, News18 Network is proud to collaborate in amplifying this initiative.

    “We are delighted to partner Bangur Cement in curating this public interest campaign and amplifying it through our extensive multimedia network. The initiative has and continues to feature unique stories of voters from across the country, engaged with the officials of election commission to showcase the preparation for free and fair election, voters outreach through vox pops, and pledge to vote which got over 12.50 lacs  pledges so far. The anchors of Network18 also came forward to support this cause through various content formats – in line with our efforts and commitment to strengthening the democratic fabric of our nation.” said News18 Network SVP & head of marketing, content & operations Sidharth Saini.

    By forging strategic alliances with organizations dedicated to social welfare, Bangur Cement underscores its commitment to translating corporate social responsibility into meaningful action. The ‘Vote Solid Desh Solid’ campaign is not confined to the digital realm alone. It will be amplified across various media platforms, including television and digital channels, ensuring maximum outreach and engagement. Through compelling narratives and emotive storytelling, the campaign seeks to ignite a sense of urgency and purpose among citizens, urging them to pledge their support for a better India.

    The campaign calls upon every Indian to pledge their support for a ‘Solid Desh’ and a ‘Solid Ghar’ (home), symbolizing a collective commitment towards building a brighter future for generations to come. In conclusion, the ‘Vote Solid Desh Solid’ campaign epitomizes the fusion of corporate citizenship and media activism in catalyzing positive social change.

    For those inspired to join this noble cause and make a difference, the microsite https://votekavachan.bangurcement.com/ serves as a gateway to pledging support and contributing towards a ‘Solid Desh’ and a ‘Solid Ghar’.

  • METRO Shoes launches its ‘Takes you to the new’ campaign

    METRO Shoes launches its ‘Takes you to the new’ campaign

    Mumbai: Renowned for its unmatched quality and craftsmanship for over seven decades, METRO Shoes has always been a trusted companion through various life stages of its consumers, offering versatile footwear for every occasion. With its new ‘Takes You to The New’ campaign, METRO Shoes redefines modern Indian relationships and captures the essence of progressive lifestyles and contemporary society.

    As India’s cultural landscape evolves, METRO Shoes celebrates these changes by being a constant companion in every aspect of young Indians’ lives. At the heart of this campaign lies a trilogy of captivating films, featuring modern, progressive, and compassionate protagonists. From embracing pet parenthood to starting new life chapters and navigating challenges with partners, each of these films captures the spirit of new beginnings through endearing storylines. These narratives not only mirror the evolving perspectives of modern Indian relationships, but also reflect the aspirations and values of contemporary Indians.

    The campaign reaffirms METRO Shoes as a brand that ushers its audience into fresh, vibrant experiences and one that always ‘Takes you to the new’. Metro Brands Ltd president Alisha Malik said, “Throughout different stages of our consumers’ lives, METRO Shoes has consistently been a reliable companion. As our consumers evolve and make new life choices, METRO Shoes continues to guide them through life’s myriad experiences, celebrating their new life occasions and milestones. The latest iteration of our ‘Takes You to The New’ campaign celebrates how modern India is reshaping traditional relationships in progressive ways. Led by a series of three digital films, the storylines are sure to resonate with audiences on a personal level and strike a chord with them.”

    The new METRO Shoes campaign also spotlights the latest style stories across its product categories. In addition to popular styles like casual, party, and formal wear, the collection introduces fresh design elements. For women, there’s the elegant crochet collection with flats and heels, while men’s footwear features sophisticated big buckle detailing. The collection also includes new sneakers for everyone, offering a variety of stylish choices.

    Join METRO shoes on this exciting journey to explore new horizons, create fresh memories and embark on unique adventures. The latest collection is now available across all METRO Shoes stores and online on https://www.metroshoes.com/

    The campaign was conceptualized by Makani.

  • “This campaign resonates with loyal JK Maxx users”: JK Maxx Paints’ Nitish Chopra

    “This campaign resonates with loyal JK Maxx users”: JK Maxx Paints’ Nitish Chopra

    Mumbai: JKMaxx Paints, a wholly owned subsidiary of JK Cement Ltd, recently launched their breakthrough campaign, #SingleBrandSharmaJi, featuring actor Jimmy Shergill. This campaign highlights the company’s unwavering dedication to quality and its transformative impact on homes across India, building on the 20-year legacy of trust and excellence established by JK WallMaxX Wall Putty.

    Indiantelevision.com caught up with JK Maxx Paints (JK Cement Ltd) Dy. business head Nitish Chopra to know more about the campaign.

    Edited Excerpts:

    On the thought process behind launching this campaign

    JK WallMaxX has been living up to its reputation of being the undisputed brand leader and vanguard of beautiful walls & homes; and now, that same trust extends to JK Maxx Paints, which promises to spread ‘Colours of Joy’ in the lives of our valued customers.

    On the overarching idea behind the campaign, including the creative process and overall execution

    The idea of a home for our consumers is very emotional and it is also a creative expression that is reflective of the consumer’s taste and preferences. The journey of the creative process began with a key customer insight that apart from functional benefits like coverage, sheen, durability, etc, trust is the ultimate driver of brand choice. With our brand ethos of trust and excellence built over the years with JK WallMaxX, the idea of Single brand Sharma ji was born.

    On the #SingleBrandSharmaJi campaign reflecting JK Maxx Paints’ dedication to quality and excellence

    For over two decades, JKC WallMaxX Wall Putty has led the market with its unwavering commitment to quality, transforming homes across India. With wide reach, strong recognition, and robust R&D, JKC WallMaxX has earned nationwide trust of consumers, channel partners and influencers alike. Now, with JK Maxx Paints we have further enhanced our home beautification solutions portfolio. This campaign resonates with loyal JK Maxx users. Sharma Ji, as a discerning consumer, symbolizes trust and excellence, relying on JK WallMaxX putty and now, on JKMaxx Paints, for his home painting needs.

    On the thought process behind choosing Jimmy Shergill’s character, and how well do you think he connects with the masses and conveys the desired message

    #SingleBrandSharmaJi campaign is aimed at JK WallMaxX customers who value trust and consistency. The character Sharma ji, portrayed by Jimmy Shergill resonates with a typical Indian consumer who is smart and careful about his decisions. Winning their trust is not easy, but with JK WallmaxX we have been doing it for 20 years. The campaign underlines the reliability of JK Maxx Paints as the go-to choice brand for home beautification requirements.

    On the impact that you anticipate from this campaign

    By positioning itself as a trustworthy and consumer-centric brand, JKMaxx Paints is strengthening its competitive advantage and resonate more deeply with consumers in the Indian market. Now with our campaign going on national television and digital mediums, we expect heightened brand awareness among the target demographic, as well as rise in brand salience and inquiries at point-of-sales.

  • Wildcraft targets explorers with its “Adventure Ready, Head-To-Toe” outdoor gear

    Wildcraft targets explorers with its “Adventure Ready, Head-To-Toe” outdoor gear

    Mumbai: Wildcraft, an outdoor brand introduces its “Adventure Ready” campaign with its mission to rekindle the “explorer” within every individual. At the heart of the campaign lies the ethos of being “Ready for Anything,” echoing Wildcraft’s commitment to empowering every individual to embrace the unknown. It aims to position the brand as the ultimate destination for outdoor enthusiasts seeking quality, versatility, and innovation.

    “The campaign is more than just a showcase of our “head-to-toe” product solves; it underlines our commitment for everyone to explore the world with confidence,” said Wildcraft co-founder Siddharth Sood. Through a strategic focus on multi-purpose and multi-utilitarian offerings across weather, terrain, and durations – Wildcraft reaffirms its commitment to inspire and equip people “head-to-toe”.

    On the eve of the campaign, Wildcraft also announces the launch of its new content IP “Wildcraft Storyboard”; envisioned as a “Content Series” to capture the zeitgeist and inner spirit of every backpacker.

    The first film in this series, “Holi In The Himalayas” captures the journey of a solo backpacker who decides to seize the moment and spontaneously boards a bus to Sangla (Himachal Pradesh), fulfilling a long cherished dream of partaking in the unique local Holi celebrations.

    The 360-degree campaign will be rolled out pan-India across leading print and digital media starting in May. Stay tuned as Wildcraft’s “Adventure Ready, Head-To-Toe” campaign unfolds, igniting a sense of adventure and readiness in every explorer’s heart.