ITV

Tag: Campaign

  • Sony Pix celebrates 100 years of Columbia Pictures with ‘Century of Cinema’

    Sony Pix celebrates 100 years of Columbia Pictures with ‘Century of Cinema’

    Mumbai: Sony Pix is commemorating a century of Columbia Pictures’ cinematic excellence with its special campaign, ‘Century of Cinema’. This initiative offers viewers not only a curated selection of top Sony Pictures Entertainment films but also an opportunity to win a once-in-a-lifetime trip to the iconic Columbia Pictures Aquaverse with an interactive contest.

    From 16 November 2024, viewers can tune in to Sony Pix at 7:00 pm for four consecutive weekends to participate in a unique interactive contest. By scanning a QR code displayed on the screen or Instagram account, viewers will be transported to a microsite. Once on the microsite, participants can collect character cards inspired by famous characters from Sony Pictures Entertainment movies. Each card possesses unique points and abilities. The user with the highest score at the end of the contest will be the lucky winner of the grand prize: a dream vacation to Columbia Pictures Aquaverse.

    To make this celebration even more special, Sony Pix will screen a lineup of iconic films, including Taxi Driver (1976), Anaconda (1997), Godzilla (1998), Spider-Man 2 (2004), 2012 (2009), Captain Phillips (2013), Spider-Man: Into the Spider-Verse (2018) and Uncharted (2022).

  • India Gate Basmati Rice launches ‘Swaad Samriddhi Ka’ campaign

    India Gate Basmati Rice launches ‘Swaad Samriddhi Ka’ campaign

    Mumbai: India Gate Basmati Rice’s parent company KRBL is expanding its reach in Maharashtra with a campaign titled ‘Swaad Samriddhi Ka’ or ‘Taste of Prosperity’. Maharashtra contributes 13 per cent to the basmati rice market, and India Gate aims to make its products a staple in the state’s households for everyday meals.

    Known for special occasions, India Gate now seeks to cater to daily consumption, introducing basmati varieties like Gini 70, Mini 50, Tini 50, and Niki 40, ideal for local dishes like Varan Bhaat and Masale Bhaat. This expansion reflects the brand’s commitment to local tastes and making basmati part of daily diets.

    The campaign centers around a young couple; the wife brings her husband’s favorite Varan Bhaat to his workplace, symbolizing family prosperity with India Gate Basmati Rice as the ‘Taste of Prosperity.’

    To connect with Maharashtrian families, the campaign includes a culturally resonant film, targeting regions like Kolhapur, Pune, Sangli, Solapur, and Satara. With over 3,500 TV spots across major channels and digital amplification, particularly on YouTube with Marathi content, the brand aims for broad engagement.

    “With India Gate Basmati Rice already being a market leader across India, we see Maharashtra as an essential region to fuel our growth. Maharashtra’s consumers are incredibly hardworking and dedicated to building prosperity for their families, a sentiment we deeply resonate with. Through our expanded portfolio and this heartfelt campaign, we aim to not only increase our brand’s familiarity but also nurture a deep-rooted connection with the families,” said KRBL AVP-marketing, MT&e-commerce, Kunal Sharma.

  • Goibibo unveils next chapter of ‘No-Compromise’ campaign

    Goibibo unveils next chapter of ‘No-Compromise’ campaign

    Mumbai: Goibibo has launched the next chapter of its successful ‘No-Compromise’ campaign, targeting travelers in Tamil Nadu and Kerala. The digital film features brand ambassadors Jayaram and Kalidas, the iconic father-son duo.

    Building on the campaign’s success, the sequel incorporates cultural elements and linguistic heritage from the two regions. It revisits characters from the cult classic Panchatanthiram, with Jayaram under pressure to book a family hotel. When he turns to his friends for help, his son Kalidas suggests using Goibibo, where over 35 lakh user reviews guide him to the perfect hotel.

    Goibibo CMO Raj Rishi Singh said, “This campaign taps into the rich nostalgia of a beloved classic while showcasing Goibibo as the go-to platform for a ‘No-compromise’ vacation. By blending familiarity with modern-day convenience, we want to remind travelers that booking with Goibibo means informed choices, better options, and ultimately, smarter travel.”

    The digital film is now available on Goibibo’s official social media platforms along with a limited period flat 50 per cent discount (up to Rs 2000) on the first hotel booked on Goibibo.

  • Campus unveils #MoveYourWay campaign with Vicky Kaushal

    Campus unveils #MoveYourWay campaign with Vicky Kaushal

    Mumbai: Campus Activewear has launched a new campaign film featuring brand ambassador Vicky Kaushal. The film celebrates the spirit of youth, encouraging them to move through life with confidence and individuality. The central theme, ‘Move Your Way,’ highlights the power of authenticity and encourages the youth to trust their own rhythm while carving unique paths in life.

    The film opens with Vicky entering a meeting with a director and producer, exuding confidence as they discuss a film role. As they present the offer, Vicky becomes absorbed in the rhythm of the moment, moving with a natural flow. To ensure they don’t lose him as the lead, the filmmakers offer him a double and even triple role. Just as the tension builds, Vicky breaks into an unexpected dance, pauses, and with a grin, says, ‘Damn good shoes, yaar!’ while pointing to his Campus Shoes. The director and producer, stunned and confused, watch as Vicky walks away, leaving them with an exciting offer to consider. The film ends with a powerful message: ‘When you move your way, the world moves with you.  Campus Move Your Way.’

    Campus Activewear CMO Prerna Aggarwal said, “We are witnessing a generation of dynamic young individuals who are not only constantly on the move but are also fearlessly expressing their unique identities through fashion. And Campus shoes is the partner that helps them do this by offering on-trend, fashion-forward footwear that speaks to their authentic selves. Our ‘Move Your Way’ campaign is more than just a message— it’s a celebration of confident self-expression and the freedom to  chart your own path. We believe in encouraging everyone to make choices that align with their  passions, embrace their journey unapologetically, and express their individuality— whether in  extraordinary steps that they take or their everyday moves.”

    Kaushal said, “The first step to any journey is believing in yourself. This campaign isn’t just a message; it’s a reflection of how life rewards confidence and individuality. I’m thrilled to be a part of a campaign that captures the essence of staying true to oneself. It inspires young people to take that leap of faith, carve their own paths, and watch the world embrace their unique journey. It’s incredible to be associated with  a brand that’s truly driving this movement, empowering individuals to express themselves with  confidence and style.”

    The campaign will be amplified via 360-degree approach across multiple platforms, including television, print, digital media, news channels, OOH, and all brand touchpoints.

  • Fin One’s #TheLakshmiTest engages 3000 youth in Diwali financial fitness

    Fin One’s #TheLakshmiTest engages 3000 youth in Diwali financial fitness

    Mumbai: Fin One, a digital-first initiative by Angel One, launched the #TheLakshmiTest campaign for Diwali, aiming to promote financial awareness, particularly among youth and rural communities. The campaign encouraged participants to assess their financial habits during the festive season, aligning with Diwali’s theme of wealth and abundance. It attracted significant engagement, with 13,000 page views and 3000 participants, yielding an impressive 86 per cent quiz completion rate.

    #TheLakshmiTest was primarily promoted through Fin One’s Instagram and YouTube channels, targeting the 18-25 age group. The multi-channel campaign also included print inserts in Bengaluru households, influencer partnerships, and digital ads on popular food delivery platforms like Swiggy, ensuring broad outreach. The campaign focused on financial reflection and goal-setting, bringing financial readiness to the forefront during Diwali.

    Key insights include:

    ●    Expense tracking: 71 per cent of participants regularly track expenses, though 30 per cent don’t, highlighting room for improvement.

    ●    Emergency fund: 66.5 per cent have an emergency fund, but one-third lack it, signaling a critical gap in financial preparedness.

    ●    Savings habits: 70 per cent save a portion of their income immediately, but 30 per cent have yet to adopt this habit.

    ●    Health insurance: 67 per cent have health insurance, leaving one-third without coverage.

    ●    Investment and portfolio: 53.7 per cent have diversified investments, with 56 per cent in mutual funds, but nearly half still lack portfolio diversification.

    Through #TheLakshmiTest, Fin One sparked an engaging conversation around financial health and the importance of making informed financial decisions. The campaign demonstrated Fin One’s commitment to promoting financial literacy, encouraging India’s youth to adopt better money management practices for a secure future.

  • Fin One’s #TheLakshmiTest engages 3,000 youth in Diwali financial fitness

    Fin One’s #TheLakshmiTest engages 3,000 youth in Diwali financial fitness

    Mumbai: Fin One, a digital-first initiative by Angel One, launched the #TheLakshmiTest campaign for Diwali, aiming to promote financial awareness, particularly among youth and rural communities. The campaign encouraged participants to assess their financial habits during the festive season, aligning with Diwali’s theme of wealth and abundance. It attracted significant engagement, with 13,000 page views and 3,000 participants, yielding an impressive 86 per cent quiz completion rate.

    #TheLakshmiTest was primarily promoted through Fin One’s Instagram and YouTube channels, targeting the 18-25 age group. The multi-channel campaign also included print inserts in Bengaluru households, influencer partnerships, and digital ads on popular food delivery platforms like Swiggy, ensuring broad outreach. The campaign focused on financial reflection and goal-setting, bringing financial readiness to the forefront during Diwali.

    Key insights include:

    . Expense tracking: 71 per cent of participants regularly track expenses, though 30 per cent don’t, highlighting room for improvement.

    . Emergency fund: 66.5 per cent have an emergency fund, but one-third lack it, signaling a critical gap in financial preparedness.

    . Savings habits: 70 per cent save a portion of their income immediately, but 30 per cent have yet to adopt this habit.

    . Health insurance: 67 per cent have health insurance, leaving one-third without coverage.

    . Investment and portfolio: 53.7 per cent have diversified investments, with 56 per cent in mutual funds, but nearly half still lack portfolio diversification.

    Through #TheLakshmiTest, Fin One sparked an engaging conversation around financial health and the importance of making informed financial decisions. The campaign demonstrated Fin One’s commitment to promoting financial literacy, encouraging India’s youth to adopt better money management practices for a secure future.

  • Choice Equity Broking launches #BharoseKiChoice campaign

    Choice Equity Broking launches #BharoseKiChoice campaign

    Mumbai: Choice Equity Broking, part of Choice International, has launched the #BharoseKiChoice campaign to highlight its legacy of trust in financial services. The campaign focuses on the Choice FinX App, which has reshaped how Indians engage with financial markets.

    #BharoseKiChoice emphasises trust in financial decision-making, positioning Choice as a reliable, transparent guide amid a crowded investment landscape. The campaign includes three commercials using humor and unexpected twists to stress the importance of choosing trustworthy professionals for critical financial decisions.

    “Trust is the cornerstone of financial relationships,” said Choice head of marketing Nitin Agarwal. “These light-hearted scenarios carry a powerful message – just as you wouldn’t trust a painter with your wedding makeup or a tailor with medical care, you shouldn’t entrust your financial future to anything less than proven expertise. Through #BharoseKiChoice, we’re not just promoting a service—we’re celebrating our fundamental promise to investors: absolute trust, transparency, and reliability in every interaction. The Choice FinX app embodies this commitment, offering users not just cutting-edge technology, but peace of mind.”

    Choice continues to lead the financial services sector with its comprehensive suite of services spanning stock broking, wealth management, mutual funds, insurance, investment banking, and financial education. The company’s dedication to innovation and customer-first approach has established new industry standards for trust and transparency.

  • Quess Corp launches #FindYourWings campaign with Jasprit Bumrah

    Quess Corp launches #FindYourWings campaign with Jasprit Bumrah

    Mumbai: Quess Workforce Management has launched its first advertising campaign. Over 17 years, Quess has built a global presence in staffing, employing over 5,00,000 people and supporting sectors like manufacturing, IT, BFSI, retail, and telecom.

    The campaign film features cricketer Jasprit Bumrah, capturing his journey from a small backyard to world-class stadiums, mirroring Quess’s values of determination, focus, and excellence. Conceived by Famous Innovations and produced by Little Giants Films, the film can be seen in movie theatres, YouTube, LinkedIn and other social media platforms.

    Quess Corp ED & group CEO Guruprasad Srinivasan said: “Our ad campaign celebrates perseverance, determination, and dedication that is synonymous to Jasprit Bumrah’s accomplishments and Quess Corp’s 17-year history as a workforce management pioneer. Like Bumrah’s rise from his humble beginnings to a global cricketing icon reflects his grit and commitment to excellence. This campaign #findyourwings showcases the opportunities and career journey for our associates to build their aspirations through Quess. We’re excited to begin this new chapter, reinforcing our promise to deliver state of the art workforce solutions.”

    Famous Innovations, South, chief creative officer George Kovoor said: “Quess’s journey has been both meteoric and inspiring. Pretty much the same can be said of one of my favourite cricketers, Jasprit Bumrah. This film is charged with the energy and passion of two world beaters and I am very excited with what we were able to create. I have very little doubt that this is one of Bumrah’s best films. I thank the clients for backing us in this exciting and extremely satisfying project.”

  • Centrum unveils campaign on bridging nutritional gaps

    Centrum unveils campaign on bridging nutritional gaps

    Mumbai: Centrum, a multivitamin brand, has launched an educational campaign to highlight hidden nutritional gaps in daily diets, even among those who maintain regular eating habits. Targeting adults and seniors over 50, the campaign addresses potential deficiencies and how to address them with the right multivitamins.

    The campaign focuses on common nutritional gaps affecting many Indians due to inadequate micronutrient intake. Centrum encourages individuals to recognize early signs of deficiency, such as fatigue and joint pain, and to incorporate daily multivitamins alongside a balanced diet and active lifestyle. The films emphasise that a full plate does not always equate to complete nutrition.

    Through clear visual demonstrations, the brand collaborates with health experts to showcase the role of multivitamins in filling nutritional gaps that can persist even with a healthy diet. Centrum multivitamins provide essential vitamins and minerals to meet daily nutritional needs.

    Haleon ISC category lead- vitamin and mineral supplements Garima Gupta said, “In today’s fast-paced world, maintaining a truly balanced diet can be challenging. We recognize that food is deeply personal, connecting us to our culture, families, and memories. However, our modern lifestyle can sometimes create nutritional gaps, even when we enjoy a diverse diet. Our films illustrate these gaps through easy-to-understand visual demonstrations. Centrum multivitamins are tailored to Indian RDAs (recommended dietary allowance), helping to fill these gaps and keep us healthy health from within.”

    Through this campaign, Centrum continues to educate Indians of all ages on how to listen to their bodies and understand their deeper nutritional needs. By promoting holistic wellness from within, we encourage everyone to feel the difference, every day.

  • Homesfy launches ‘Sapno Ka Gullak’ campaign

    Homesfy launches ‘Sapno Ka Gullak’ campaign

    Mumbai: Homesfy has launched its ‘Sapno Ka Gullak’ campaign, capturing the journey of a middle-class family’s dream of home ownership. Set in Mumbai, the campaign shows parents breaking their savings each Diwali to support their son’s aspirations. In return, the son expresses his gratitude by gifting them their dream home, honoring their lifelong sacrifices.

    “Homesfy stands by the belief that a home is not merely four walls; it is a culmination of love, dreams, and sacrifices,” said Homesfy.in and Mymagnet.io CEO & founder Ashish Kukreja. “With ‘Sapno Ka Gullak,’ we’re not just celebrating Diwali but honouring every parent’s quiet sacrifices. At Homesfy, we are committed to making dreams come true, walking every step with our clients in their journey towards a place they can truly call home.”

    Buying a home in Mumbai is a major challenge for the middle class due to soaring prices and limited options in prime locations, with property rates increasing nearly 10 per cent over the past year. Despite these hurdles, homeownership remains a lifelong dream, requiring years of sacrifice and savings. The ‘Sapno Ka Gullak’ campaign highlights the emotional journey of homebuying: each Diwali, parents prioritise their son’s needs, and now he fulfills their dream of a home, honoring their years of love and sacrifice.