ITV

Tag: Campaign

  • Fenesta redefines service excellence with #FineFinerFenesta campaign

    Fenesta redefines service excellence with #FineFinerFenesta campaign

    Mumbai: In a world where mediocrity often reigns supreme, a windows and doors brand, Fenesta, is challenging the status quo with its new campaign, #FineFinerFenesta. This bold initiative aims to educate consumers about the potential pitfalls of compromising on service and encourages them to explore Fenesta’s state-of-the-art product offerings, backed by a resolute commitment to service excellence.

    The #FineFinerFenesta campaign video takes viewers on a relatable journey, highlighting the common customer troubles faced when dealing with local vendors – shortcomings in service, unavailability, limited craftsmanship, and more. The narrative unfolds as a woman’s frustration builds, battling a persistent fly that has found its way into her home, despite the newly installed windows. Annoyed, she calls the vendor who installed her window, inquiring about adding a mesh layer to prevent such intrusions. The vendor’s hilarious response, “Why do you seek my permission on this? You can obviously install the mesh if you want,” highlights the stark contrast with Fenesta’s approach, where lifelong customer service is an integral part of their offering.

    As the video concludes, Fenesta subtly plants a seed of introspection in the viewer’s mind with a simple yet thought-provoking question: “Aap ke ghar mein Fenesta nahi hai?” This strategic thought starter serves as a gentle nudge, inviting audiences to pause and consider state-of-the-art products and unparalleled service.

    Fenesta marketing head Susmita Nag, elaborated on the campaign’s significance, saying, “At Fenesta, our journey has been driven by a relentless pursuit of delivering industry-leading quality, service, and performance. Through the #FineFinerFenesta campaign, we’ve replaced ‘Finest’ with ‘Fenesta’ to reinforce our commitment to ensuring the best pre and post-sales experiences. Fenesta embodies the art of making choices that assure lasting satisfaction and elevate the standard of living for our customers.”

    The campaign is set to launch across different media platforms, marking a significant milestone in Fenesta’s ongoing quest to redefine the industry’s standards. In the past 21 years, the brand has been committed to delivering high-quality, innovative, and sustainable solutions to meet the ever-evolving needs of its customers. Over the years, Fenesta has earned the trust of millions and solidified its position as a household name in India.

  • Vi releases the second TVC of its ‘Be Someone’s We’ campaign

    Vi releases the second TVC of its ‘Be Someone’s We’ campaign

    Mumbai: Vi, a leading telecom operator, recently launched the second phase of its ‘Be Someone’s We’ campaign, focusing on combating loneliness among empty nesters. During the India vs Pakistan match on Sunday, Vi released the second TVC of this campaign, which demonstrates the positive power of connectivity in combating loneliness and how a telecom network can serve as a bridge to make empty nesters feel more connected and included.

    The new TVC, titled ‘Summer Vacation’, beautifully portrays the bond between grandparents and grandchildren. The story begins with a grandmother narrating a story to her granddaughter, and that’s when her daughter says that it is time for them to leave and to continue the story sessions during the next vacation. The scene shifts wherein the daughter and grandchild leave the house and the grandmother is alone and sitting by herself feeling lonely. That’s when her phone suddenly rings, and the grandmother’s spirits are instantly uplifted by a surprise video call from her daughter and granddaughter. The joy on the grandmother’s face speaks a million words, and the film effectively captures this heartwarming emotion.

    This TVC comes exactly a week after Vi announced the second edition of its ‘Be Someone’s We’ campaign with the launch of the first TVC, right at the start of the ICC T20 World Cup. The first film titled ‘Durga Puja’ highlighted the loneliness experienced by empty nesters during festivals.

  • OYO launches company-serviced hotels with a new campaign

    OYO launches company-serviced hotels with a new campaign

    Mumbai: OYO has announced the launch of its newest campaign film ‘Kya Baat Kar Rahe Ho’, highlighting its extensive network of premium company-serviced hotels across the country. This initiative marks a significant enhancement in OYO’s service offering, introducing an elevated guest experience through innovative features like the quick check-in on the OYO app. To make finding and booking these premium properties easier, OYO has also introduced a new tag on its app, simplify finding and booking the hotel on the app.

    Partnering with the creative agency Moonshot, founded by Tanmay Bhat and Devaiah Bopanna OYO’s campaign aims to transform outdated perceptions and highlight the brand’s commitment to providing premium experiences for families, friends, solo adventures, and every kind of traveler. This advertisement was written by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi from Moonshot. It is directed by Rahul Bharti with production handled by Sun City Studios.

    The film opens with a young couple, Sunita and Rishabh, sitting at the dinner table with Sunita’s parents and grandmother. When Sunita announces that they have booked an OYO for the weekend, her parents react with shock, humorously nodding to OYO’s past reputation as a “couples hotel.” As the story unfolds, Rishabh invites the entire family, increasing their surprise. The narrative then shifts to reveal the family standing in a luxurious OYO hotel lobby, where they are amazed by the premium services and elegant surroundings.

    The campaign creatively addresses and dispels outdated views of OYO, emphasizing its new focus on versatility. Whether it’s a family vacation, a weekend getaway with friends, a student studying for an exam, spending ‘me time’, or partying with friends – OYO now offers premium experiences for every type of traveler. Adding shock value through storytelling, the campaign reveals how the old OYO has transformed into a new, premium brand that caters to all.

    OYO founder and CEO Ritesh Agarwal stated, “We are excited to reintroduce our new company-serviced hotels. Our goal is to provide a premium, reliable, and enjoyable stay for every type of traveler, and this step highlights our commitment to transforming perceptions and exceeding expectations.”

    Moonshot co-founder Devaiah Bopanna added, “Working on this campaign was a fantastic experience. We wanted to capture the surprise and delight of discovering the new OYO, and I hope we’ve done just that. The new OYO has something for everyone, and I hope this film helps convey that message.”

    These company-serviced properties, run and operated by OYO, are designed to elevate the stay experience. From cozy retreats to luxurious getaways, each property offers premium experiences available at OYO properties, including spick & span linen, seamless check-in, prompt on-call service, delicious breakfasts, and dependable Wi-Fi, emphasizing the brand’s dedication to excellence and customer satisfaction.

  • Kurlon unveils new logo and brand campaign ‘Life banegi Hula Hula’

    Kurlon unveils new logo and brand campaign ‘Life banegi Hula Hula’

    Mumbai: Kurlon, India’s iconic mattress brand, is now 60 years young and has a new and refreshed positioning. Today, Kurlon has revealed its new logo and the tagline “Life Banegi Hula Hula.” This rebranding marks a significant evolution for the brand, positioning it to resonate with contemporary consumers and signalling freshness in the current market.

    Kurlon understands that life happens on a mattress beyond just sleep. Recognising that Indians spend countless active hours on their mattresses—reading, talking, eating, and enjoying life’s active moments. This insight drives the new positioning of comfort meets joy in every life moment. This is reflected in the line “Life Banegi Hula Hula” around which the new campaign is built.  

    The multimedia campaign launched earlier this month and is set to gain momentum during the ICC T20 Cricket World Cup. There are two films being launched that bring alive the thought through creative articulations of how a happy back leads to a happy life moments! The campaign will carry on for five weeks across TV, digital & BTL touch points including a total revamp of Kurlon’s retail presence.  

    The new Kurlon logo is a minimal and modern design, retaining the core red and white colours that symbolize trust and heritage. The addition of a dawn-to-dusk gradient is not just a visual element but a symbol of the brand’s commitment to providing comfort from morning to night. The packaging across all variants has been updated to reflect this modern aesthetic, ensuring that the products stand out on shelves and resonate with consumers.

    “Innovation and comfort have always been at the core of Kurlon. Kurlon’s new proposition and identity reflects our continuous evolution to meet the dynamic needs of our consumers. This rebranding milestone is not just a visual transformation, but a fresh take on the category itself, where everyone is talking about sleep,  Kurlon is going beyond it;. With ‘Life Banegi Hula Hula’, we wish to bring joy and comfort into every home. Kurlon pioneered the modern mattress category in India and is now poised to achieve even greater heights ” said SheelaFoam Ltd CEO Nilesh Mazumdar.

    “Kurlon’s new identity and the ‘Life Banegi Hula Hula’ campaign represent a bold step forward in rebranding the iconic brand Kurlon. We understand that the mattresses are more than just a place to sleep—they are where life unfolds, where countless memories are made. This rebranding is not just about a fresh look; it’s about celebrating the joy and comfort that Kurlon brings to every household. With this campaign, we aim to connect deeply with our consumers, ensuring that every moment spent on a Kurlon mattress is a joyful experience; defining comfort for modern India.” said Ogilvy India chief advisor Piyush Pandey.

    With over 30 years of rich professional experience, Vivek Sharma, the founder of Altivyst Advisors, has been engaged as the marketing consultant for Sheela Foam where he is helping shape the marketing strategy and organization for Kurlon.

  • Godrej Capital launches ‘Hum Samajhte Hain Business’ campaign

    Godrej Capital launches ‘Hum Samajhte Hain Business’ campaign

    Mumbai: Godrej Capital, the financial services arm of the Godrej Industries Group, launched its new campaign ‘Hum Samajhte Hain Business’. In alignment with the group’s 127-year-old legacy of furthering nation-building and catering to the growing needs of India, the company offer loans tailored to the specific needs of business owners looking to grow and make progress in their business journey.

    As part of the campaign, the brand has released a new digital film conceptualised by Publicis India. The storyline uses a cinematic lens to capture the bittersweet emotional journey of a business owner transitioning from a small shop to a larger and more successful venture, revealing a moment of triumph and growth.

    With its loans for business, such as unsecured business loans, loan against property, and udyog loan against property, Godrej Capital reaffirms its offerings of tailor-made loan solutions for business owners who seek the flexibility of repayments and quick sanctions in their pursuit of business growth.

    Godrej Capital CMO Nalin Jain said, “’Hum Samajhte Hain Business’ reflects our deep understanding of building a business in India. We acknowledge both the emotional and practical aspects of the growth of a business, from navigating transitions to celebrating achievements. We are dedicated to providing business owners with flexibility and innovative products. Through customized loans for businesses from Godrej Capital, we empower entrepreneurs to exceed their own business expectations, providing the financial backing necessary for their success.”

    Publicis India MD Oindrila Roy added, “In recent years, Publicis India has created iconic work for BFSI brands, and winning this account reaffirms our expertise. We are thrilled to leverage our skills to craft comprehensive strategies that will fortify Godrej Capital’s brand narrative. With the ‘Hum Samajhte Hain Business’ campaign, we aim to establish Godrej Capital as an empathetic lender who understands the challenges faced by MSME business owners. This campaign taps into the insight that businesses often do not grow as planned, regardless of the circumstances, and emphasizes that Godrej Capital truly understands their needs.”

    The campaign will run across Google, Meta (Facebook & Instagram), YouTube, and Ad Networks, complemented by offline channels and several digital marketing routes. The film will be released in six languages—Marathi, Gujarati, Hindi, Tamil, Telugu, and Kannada—ensuring wide accessibility in various regions and markets. The campaign aims to engage business owners, prospective borrowers, and industry representatives enhancing awareness and engagement across all serviceable locations.

    In addition to this, an outdoor campaign has also been strategically aligned to maximize Godrej Capital’s reach and visibility among customers and DSAs alike. The outdoor outreach will cover transit media and OOH in eight languages across 28 markets, including Pune, Bangalore, Delhi NCR, Ahmedabad, Surat, Indore, Chennai, Coimbatore, Hyderabad, Chandigarh, Jaipur, Nashik, Nagpur, Aurangabad, Rajkot, Baroda, Vapi, Salem, Vellore, Vijayawada, Vizag, Mangalore, Mysore, Ludhiana, Jalandhar, Jodhpur, Alwar, and Udaipur.

    With its focus on growth and flexibility for businesses, Godrej Capital is focusing on developing and providing financial access for MSMEs. The aim is to contribute towards the entrepreneurial development of the MSME sector in India, ultimately contributing to the economy’s growth and nation-building.

  • DS Group unveils #SaveTheFuture campaign

    DS Group unveils #SaveTheFuture campaign

    Mumbai: Dharampal Satyapal Group (DS Group), a multi-business corporation and a leading FMCG Conglomerate, gears up to celebrate World Environment Day by launching an innovative awareness campaign, #SaveTheFuture. This compelling campaign highlights the pressing need for sustainable living and the disastrous outcomes of unchecked environmental degradation.

    This innovative #SaveTheFuture campaign kicked off on 5 June, on World Environment Day, with a unique ‘newspaper of the future’ print ad which is the centerpiece of this campaign. Scanning a code opens a video showcasing future headlines like ‘The grass is no longer greener on either side,’ ending with the message: ‘Our sayings will lose their essence if we don’t act now to save the nature.’ The campaign will unfold in phases, utilizing various media and digital platforms to convey its message.

    Throwing light on the recently launched campaign, DS Group vice chairman Rajiv Kumar said, “DS Group has always reaffirmed its commitment to a greener and more sustainable planet. With our latest #SaveTheFuture campaign, we aim to provoke thought and inspire action through innovative storytelling and digital engagement. The #SaveTheFuture campaign serves as a wake-up call, urging individuals and communities to rethink their relationship with nature and adopt sustainable practices for a better tomorrow for future generations.”

    The #SaveTheFuture campaign is built on a profound insight into human nature ‘our tendency to undervalue the treasures we possess until they are lost’. Through a combination of innovative and tech-based storytelling and immersive visuals, DS Group endeavours to showcase a glimpse of a possible future ravaged by environmental neglect. The campaign will run on various social media platforms, where AI-generated images will highlight issues like pollution and the importance of preserving water reservoirs, complemented by reels from content creators, etc. An AI-created audio-visual montage will depict a grim future if degradation continues.

    The #SaveTheFuture campaign is poised to make a significant impact on World Environment Day and beyond, challenging individuals and institutions to confront the stark realities of environmental degradation and embrace a collective commitment to positive change.

  • UniPin introduces ‘Bonus ka Naya Bahana’ campaign

    UniPin introduces ‘Bonus ka Naya Bahana’ campaign

    Mumbai: UniPin, the leading digital entertainment enabler in India, has launched its exciting ‘Bonus ka Naya Bahana’ campaign to provide Battlegrounds Mobile India (BGMI) players with the most pocket-friendly rates for the title’s in-game currency, Unknown Cash (UC), and generous bonus UC across the country.

    As KRAFTON’s official distribution partner for Battlegrounds Mobile India (BGMI), UniPin is committed to delivering unparalleled value and a seamless UC purchase experience to the nation’s dedicated 100-plus million BGMI players. During the campaign period from 1 June 2024 to 10 June 2024, UniPin aims to establish a new benchmark for BGMI UC purchases, by offering the best value for everyone’s money.

    Sharing his excitement, UniPin India marketing lead Utsav Mahendra commented, “At UniPin, we recognize the importance of offering added value to gamers, and our ‘Bonus ka Naya Bahana’ campaign exemplifies our commitment to providing BGMI players with compelling reasons to choose UniPin. We are delighted to unveil this campaign which will deliver unparalleled value and an enriched gaming experience to players nationwide. Our goal is to ensure a secure and unparalleled UC purchasing process, guaranteeing that every player receives exceptional value for their investment.”

    The bonus UC tiers for the ‘Bonus ka Naya Bahana’ are as follows:

    . Buy 60 UC & Get 6 UC Bonus

    . Buy 300 UC & Get 60 UC Bonus

    . Buy 660 UC & Get 120 UC Bonus

    . Buy 1500 UC & Get 450 UC Bonus

    . Buy 3000 UC & Get 1050 UC Bonus

    With shooting games generating 24 per cent of in-app purchase revenues in India as per the FICCI-EY report titled ‘#Reinvent: India’s media & entertainment sector is innovating for the future’, UniPin plays a significant role in bolstering the industry’s revenue by providing new users with a flawless transaction experience.

    UniPin ensures swift UC acquisition for both newcomers and experienced players, offering multiple payment options for added convenience. For new BGMI players, the platform provides clear instructions and support for effortless UC purchases, ensuring that starting your UniPin journey is both rewarding and enjoyable.

    UniPin, known for facilitating smooth in-game currency transactions for popular titles such as Valorant, EA FC Mobile, Fortnite, Minecraft, and many others, encourages all BGMI players in India to seize this opportunity, enjoy exclusive benefits, and elevate their gaming experience.

  • Lifree ropes in Rupali Ganguly as its brand ambassador

    Lifree ropes in Rupali Ganguly as its brand ambassador

    Mumbai: Lifree, a pioneering adult diaper brand based in Japan, roped in the renowned television actress Rupali Ganguly as its brand ambassador. The collaboration stems from the profound impact of her character, Anupamaa, on audiences, making her an ideal representative for a brand focused on addressing sensitive health issues with empathy and understanding. Through this engagement, Lifree aims to leverage relatability and trustworthiness amongst consumers.

    The brand also announced the launch of its DVC campaign, “Leakage ka no dar, jiyo khul kar”, to spread awareness on adult incontinence and the benefits of using adult diapers. In the video, the actress shares a heartfelt story about her mother and her challenges due to urinary incontinence. The video continues to talk about how the unique 12-hour absorption capacity in Lifree Adult Diapers helped her regain confidence, empowering her to navigate her life independently.

    Speaking about their commitment to providing effective solutions, Lifree MD Yuji Ikeda said, “As a brand, our primary objective has always been providing an ease of life to the adults with urinary incontinence. Lifree Adult Diapers are designed to offer unparalleled protection that ensures our consumers can go about their daily activities, hence fostering a sense of empowerment. We are delighted to join hands with Rupali Ganguly and spread awareness of sensitive health-related concerns with dignity.”

    Rupali Ganguly, said, “Brands like Lifree are trying to solve a problem that needs to be more widely discussed, and this made me join the initiative and spread awareness. This DVC communicates that battles of old age are not fought alone. I want my audience to know that they have partners who will support them while dealing with such medical conditions. And with Lifree, older adults can now live a life full of confidence and independence.”

    The product gives older adults the confidence to live their lives to the fullest and uses advanced technology to build a powerful absorption core that can hold up to six glasses of liquid. It acts as a trusted partner for individuals, providing comfort, confidence, and renewed vitality.

  • Ayushmann Khurrana returns in new Agoda campaign

    Ayushmann Khurrana returns in new Agoda campaign

    Mumbai: Digital travel platform Agoda launched a new campaign featuring India’s global superstar Ayushmann Khurrana. It marks the third collaboration between Ayushmann and Agoda, after the successful ‘fridge magnets’ video and an innovative AI campaign.

    In the new video, Ayushmann once again showcases his many travels. Flaunting his wall filled with travel photos, Ayushmann shows his versatility and impresses his friends by rapidly speaking in different accents from the locations he has visited. Ultimately, he explains that these trips are made possible thanks to Agoda’s affordable prices. The video marks Agoda’s second TV ad in India.

    Ayushmann Khurrana, who recently traveled to New York City with Agoda, stated “Both in travel and in acting, I always look to push boundaries. I love that Agoda enabled me to do both. I received such a positive response to our first collaboration with the ‘See The World For Less’ campaign, and I’m very excited to share this new video with Indian audiences.”

    Agoda senior country director India subcontinent and Maldives Krishna Rathi shared, “Agoda is rapidly gaining the reputation in India as the platform with great value deals and an extensive selection of accommodations, flights, and activities. Having Ayushmann as our brand ambassador has contributed to even more awareness of our great prices. The new campaign is charming, fast-paced, and most of all, fun. All qualities that perfectly match Ayushmann’s talents and Agoda’s brand aspirations.”  

    Agoda has been active in India since 2008 and connects both Indian travelers and international tourists with over 4.2 million holiday properties globally.

  • Zomato unveils a new brand film building on its ‘Match Ho Toh Zomato’ campaign

    Zomato unveils a new brand film building on its ‘Match Ho Toh Zomato’ campaign

    Mumbai: In a bid to create excitement around the upcoming Cricket World Cup, Zomato, India’s food ordering and delivery platform, has unveiled yet another captivating ad film as part of its ongoing ‘Match Ho Toh Zomato’ campaign. Featuring brand ambassador Ranveer Singh and the beloved Samantha Ruth Prabhu, the film aims to strike a chord with young Indians through its relatable and upbeat narrative. It celebrates India’s twin passions—cricket and food—while positioning Zomato as the go-to platform for deliveries to make the most of the cricket season.

    Directed by Bollywood director duo Raj Nidimoru and Krishna DK, the film opens with Ranveer Singh and Samantha Ruth Prabhu reflecting on the importance of India winning the Cricket World Cup. The essence behind the film is that one might miss out on ‘n’ number of things in life, but for now the only thing that matters is India winning the World Cup. It captures India’s love for food and cricket as a group of friends, including Ranveer Singh and Samantha Ruth Prabhu, gather around, eyes glued to the screens, engrossed in the cricket season with boxes of food ordered from Zomato. The camaraderie and shared excitement build up to a conclusion with everyone cheering, ‘Indiaaa-India’.

    Speaking about the campaign, brand ambassador Ranveer Singh said, “It was great collaborating with Raj and Dk and Samantha on this campaign. We had fun shooting and I believe that fun has translated in what we created. The campaign is really cute. The best thing to do during World Cup matches is to order from Zomato. This messaging is captured in a novel and innovative way by the creative team. I’m sure the viewers will have a smile on their face when they watch it.”

    Speaking about the campaign Samantha Prabhu said: “I loved every moment of shooting this ad film. Cricket unites us all, and Zomato’s concept has been beautifully showcased by Raj and DK Sir. I am proud to be a part of this ‘Match Ho Toh Zomato’ campaign and I will be cheering ‘Indiaaa-India’ out loud.”