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MUMBAI: Who loves scorching sun? If you thought the reply was none then you are highly mistaken. There are brands that wait for the summers more...
MUMBAI: Zee Cinema, known for its captivating line-up of movies and consumer engagement, is set to give kids an extra week of vacation time by bringing...
MUMBAI: Multi Screen Media (MSM) has launched an integrated marketing campaign for its newly launched digital sports entertainment brand – LIV Sports (www.LIVSports.in). The campaign aims at...
MUMBAI: The countdown to the world’s biggest sporting event – FIFA World Cup 2014 Brazil – has well and truly begun with official broadcaster of the...
MUMBAI: In order to reposition the brand perception Garnier Fructis has gone ahead to add an improved formula to its product. The brand recently conducted a...
MUMBAI: Those waiting with bated breath for the Indian Premiere League (IPL) have one more reason to hoot. The funny eggheads of the balloon bellies, gibberish...
MUMBAI: This general election may be the first among many, where media has been so extensively (and blatantly) used by political parties and their prime ministerial...
MUMBAI: Multiple creatives for a certain marketing initiative is nothing new today. Marketers come up with variants of advertising campaign to keep the target audience engaged,...
MUMBAI: MEC, a leading global media agency and a founding partner of GroupM, has designed and implemented an engaging digital campaign for Britannia Good Day biscuits....
MUMBAI: Soon after Prime Minister Manmohan Singh’s announcement that he isn’t in the race for the 2014 Lok Sabha election, the Congress party seems to be...
MUMBAI: With exciting offers, flexible interest rates and additional returns in form of freebies or points, the private banks are giving public sector banks (PSU) banks...
MUMBAI: Not very long ago, the television audience were charged when they voted for their favourite contestants on a reality show, then it was made free...
MUMBAI: JWT India has won the coveted Grand Midas award for its work, ‘Death Track’ for Aditya Birla Insurance at the Midas Awards. JWT also picked...
MUMBAI: Winters are here and cosmetic companies are leaving no stone unturned to make the most of the weather. Himalaya has launched a series of three...
BENGALURU: Nokia India (Nokia) announced the all India launch from the NCR region and Bengaluru of its new flagship Windows operated smart phone – the Nokia...
NEW DELHI: National President of the Bharatiya Janta Yuva Morcha (BJYM), the youth wing of the BJP and Member of Parliament in the Lok Sabha Anurag...
MUMBAI: Japan’s most acclaimed advertising executives, Kentaro Kimura, will head up next year’s direct lotus & promo lotus category as its jury president. Hakuhodo Kettle...
MUMBAI: The EFFIE 2013 awards in its 13 year history, has received the highest number of entries ever this year. Last year the Ad Club received...
MUMBAI: We wake up every morning; follow our usual routine, sleepwalk our way to work, complete our average jobs and then crib about not being happy....
MUMBAI: We wake up every morning; follow our usual routine, sleepwalk our way to work, complete our average jobs and then crib about not being happy....
MUMBAI: Colgate-Palmolive (India) has unveiled a new integrated marketing campaign for Colgate Sensitive Pro-Relief. According to the Colgate spokesperson, a survey was conducted by Colgate-Palmolive (India)...
MUMBAI: Godfrey Phillips India’s pan masala brand, Pan Vilas has launched an OOH campaign in tandem with radio and television spots. The campaign has been planned...
MUMBAI: Get ready to drool over the most envied cars as Supercars season three kicks off tonight at 10 pm. The show will be aired every...
MUMBAI: Leading global broadcaster of live business and financial news CNBC and Philips have come together for a branded content commercial campaign based around CNBC’s new...
MUMBAI: Brandmovers, the global digital creative agency today unveiled its first fitness centric campaign titled ‘Chitrangada Singh’s Gear Up buddies for Puma and Jabong.com’. The campaign...
MUMBAI: This Christmas, adam&eveDDB will pay tribute to the most memorable childhood Christmas celebration. The agency has created a new John Lewis Christmas campaign that takes...
MUMBAI: This week, France 24, the international English news channel has lined up a number of shows that are focused on India, as part of its...
MUMBAI: ZMCL’s (ZEE Media Corporation Ltd) main Hindi news channel Zee News is targeting the youth demographic. For starters, the management has given the channel...
BENGALURU: Old Spice is one of the few brands that most Indians have grown up with. Procter and Gamble India (P&G) recently added a line of...
MUMBAI: Dell India has kicked off a new ‘Celebrate Dell Se’ campaign for the festive season with the ‘Hint a Gift’ television commercial for its Inspiron...
MUMBAI: SABMiller India’s ‘Respect the Road’- Don’t drink and drive campaign, launched ‘Blow The Whistle’ initiative on digital media to promote the message of responsible drinking...
MUMBAI: They have endorsed the message of togetherness for last many years. Now, Fevicol, the largest selling brand of adhesives in India, has rolled out its...
MUMBAI: Won’t it be more fun if a chocolaty, dark handsome hunk is representing the chocolate you are having? Seems the dreams of many chocolate bingers...
MUMBAI: Luggage manufacturer VIP has launched a new collection ‘Skybags Riviera’, under its youthful brand Skybags. Conceptualised by Law & Kenneth, the ad will feature...
MUMBAI: Zee TV’s social media strategy to promote the world television premiere of Chennai Express on 20 October saw an unprecedented response on Twitter. The twitteratis...
MUMBAI: Titan Raga stands for grace, femininity and sensuality and these values make their way into its exquisite timepieces and reflect in its communication. Paying tribute...
MUMBAI: American Tourister has introduced its brand new campaign ‘Take On The World’. The campaign highlights the brand’s fresh, energetic youthful appeal, and showcases the technology...
MUMBAI: Siemens India has launched an innovative digital media campaign that uses a creative story telling technique to deliver the message to end customers. The latest...
NEW DELHI: A colourful rally featuring children marked the start of the prestigious Bharat Nirman Public Information Campaign at Karaikkal, Puducherry, in the presence of Minister...
MUMBAI: Draftfcb+Ulka has rolled out a new campaign for Amul’s Mithaimate. “The TVC brings alive the versatility of Amul Mithaimate by showcasing desserts, from the...
MUMBAI: With the general elections due next year and almost everyone talking about it, Sab has decided to cash-in on the idea for its award show...
MUMBAI: Remember the “Unwanted” girl who goes on to win Kaun Banega Crorepati? The power of knowledge (Sirf Gyaan Hi Aapko Aapka Haq Dilata Hai) helped...
NEW DELHI: A unique viral campaign ‘Hyundai i20 Casts a Spell’ launched by Hyundai Motor India to promote the i-Gen i20 garnered over one million views...
MUMBAI: Mumbai based advertisement company Infectious launched its first campaign for educational portal UBQOOL.com. The campaign includes three television commercials (TVC) which show how the site...
MUMBAI: Pepsi has launched a new leg of its ‘Oh Yes Abhi‘ campaign with Chris Gayle and Priyanka Chopra. The new ad takes forward the insight...
MUMBAI: HCL has recently launched a new ad campaign for its product ME tablets, on the theme of the Brand’s philosophy of ‘change’. The new campaign...
Mumbai: Coca-Cola is launching its latest brand campaign, ‘Crazy for Happiness‘ that encourages and inspires individuals to engage in acts of genuine goodness, no matter how...
MUMBAI: Rupert Murdoch has canceled the award season party of Ang Lee‘s Life of Pi because of the death of his mother Dame Elisabeth Murdoch aged...
MUMBAI: As part of a new global rebranding campaign, ibis, the brand family of economy hotels from Accor, will be launching the world‘s biggest virtual pillow...
MUMBAI: The BBC’s six-week campaign ‘Your world, your voice’ toured 14 towns across the states of Bihar, Jharkhand and Uttar Pradesh, debating issues of importance to...
