ITV

Tag: Campaign

  • BIG FM concludes its campaign ‘Jal Andolan – Desh Ne Thaani Not to Waste Paani’

    BIG FM concludes its campaign ‘Jal Andolan – Desh Ne Thaani Not to Waste Paani’

    Mumbai: In response to the escalating global water crisis, BIG FM, one of India’s leading radio networks, successfully concluded its purpose-led initiative ‘Jal Andolan – Desh Ne Thaani Not to Waste Paani’, aimed to raise awareness about responsible water usage. Responding to soaring temperatures aggravating water shortages across major Indian cities this summer, the campaign garnered significant support from celebrities, government authorities, activists, communities and NGOs.

    Through this campaign, BIG FM also rolled out the ‘Jal Daan’ initiative, encouraging individuals to curb their water usage. The collected water was then distributed across various locations in Delhi and NCR regions with the help of water tankers. In addition to on-air initiatives, the campaign featured on-ground activities such as cleaning nearby water bodies, conducting awareness programs at malls, holding discussions with experts in schools and colleges and organizing painting, slogan writing competitions across all BIG FM stations.

    The highly impactful campaign drew the attention of the Jal Shakti Department, with secretary Debashree Mukherjee IAS expressing her appreciation for the cause. Celebrities including Manoj Bajpayee, Divya Dutta, Raghuvir Yadav, Faisal Malik, Mini Mathur, Alka Yagnik and Anuradha Podwal supported the initiative by sharing how they are individually contributing to water conservation. Activists like Dr Rajendra Singh (The River Man of India), Sunanda Tai, Peepal Baba from the Give Me Trees Trust and Padma Shri Ganesh K. Mani showed their solidarity with the cause through audio and video messages. Additionally, listeners also shared their Jal Warrior stories on air by reaching out directly to BIG FM RJs or through their social media handles, detailing how they are saving water in their daily lives.

    BIG FM COO Sunil Kumaran shared his views on the campaign, stating, “The need for water is perpetual for all. As demand rises and the population grows, conserving not only water but all natural resources has become crucial. Through ‘Jal Andolan,’ we aimed to further emphasize the importance of mindful water consumption and thereby the needs for its conservation. I would like to extend my gratitude towards all the dignitaries who supported this initiative; their influence is vital in fostering a healthier environment for those without access to fresh water.”

    ‘Jal Andolan’ concluded in Delhi with ‘Jal Daan,’ encouraging people to save water by using a bucket instead of taking a shower, not washing their car and reusing RO wastewater for household chores. Approximately 50,000 litres of water was distributed to water-scarce areas in Delhi by BIG FM RJs – RJ Khurafati Nitin, RJ Akriti and RJ Yogi — with the support of Delhi Police, various listeners and communities.

  • Poonam Wahi Films & Lowe Lintas collab with Dollar Industries Ltd for their latest campaign

    Poonam Wahi Films & Lowe Lintas collab with Dollar Industries Ltd for their latest campaign

    Mumbai: Poonam Wahi Films is proud to have collaborated with Lowe Lintas and Dollar Industries Ltd on their latest campaign, “Welcoming Monsoon Without Hesitation”. The film, directed by renowned director Arko Provo Bose, is a visually stunning recreation of a 16th century Mughal era setting, with a modern twist.

    The campaign takes viewers on a journey through time, transporting them to the majestic courtyard of emperor Akbar’s court, where the famous musician Miyan Tansen sings his timeless raga, “Miyan Ki Malhar”, to invoke the monsoon rains. As the rains pour down, the emperor’s family and their guests slip on their raincoats, courtesy of Dollar Industries Limited’s latest rainwear collection.

    The campaign aims to promote Dollar Industries Ltd’s new range of rainwear as a fashion statement, rather than just a functional product. The film’s blend of historical accuracy and modern flair is a testament to the brand’s commitment to innovation and style.

    According to producer Poonam Wahi, “Dollar Rain guard ad centers’ around a humorous yet relatable concept. The ad is a perfect example of how a cohesive team, a well-crafted script, and a supportive client can come together to produce a successful and impactful commercial. The project involved seamlessly integrating various elements — script, casting, location, direction, and post-production — to create an ad that is both entertaining and informative.”

    Director Arko Provo Bose added, “Handing a period piece is always a challenge. The idea was to not blatantly shoot it like a spoof. In a country which swivels between Mughal-e-azam and Jodha Akbar, finding the middle path was a task that the team was ready to take on. Overcast skies did spoil the party for a bit on shoot day but overall it came off great, thanks to some proper post production. A truly humorous script from the agency, freedom to execute it my way and some able production helming the project led to this hilarious piece.”

    Lowe Lintas creative director Mohit Pasricha, praises Poonam Wahi Films’ professionalism: “As a creative, all you need from a production house is for them to stand by you and provide the best possible support in terms of product quality, logistics, and timelines – that’s everything PWF brought to the table. Though they’re new on the block as a unit, they are hardcore advertising and production professionals. It turned out to be a smooth run in the rain with them. My thanks and best wishes to them for their future projects.”

    With Poonam Wahi Films’ captivating storytelling and Dollar Industries Ltd’s latest rainwear collection, get ready to welcome the monsoon without hesitation.

  • Chef Vinesh Johny celebrated as ‘Born Original’ chef in Callebaut’s global campaign

    Chef Vinesh Johny celebrated as ‘Born Original’ chef in Callebaut’s global campaign

    Mumbai: Callebaut, the home of the finest Belgian chocolate since 1911, is excited to roll out its ‘Born Original’ campaign within Asia’s rich culinary scene by introducing/celebrating Chef Vinesh Johny as the region’s first official born original chef. This initiative honors visionary chefs worldwide who inspire others through their unique culinary journeys and embody originality.

    The ‘Born Original’ concept is rooted in the belief that the brand and the chefs it supports are true originals. The campaign reinstates that Callebaut, being the original taste of Belgium, understands the fight and struggles chefs and artisans fight better than anyone else, and hence, both are connected since they are ‘Born Original.’

    With the rise of chocolate in the region, Chef Vinesh Johny, co-founder of Lavonne Academy of Baking Science and Pastry Arts in Bengaluru, India, epitomizes the essence of the ‘Born Original’ ethos. From humble beginnings to becoming a trailblazer in Indian pastry arts, his story is one of resilience, passion, and relentless pursuit of excellence. His first encounter with Callebaut chocolate ignited a fervour for pastry, driving his innovation and creativity.

    Reflecting on his journey, Chef Vinesh Johny shared, “I wasn’t made for schools and textbooks, but I was born to use my hands and create. The discovery of quality chocolate was a revelation that set my passion for pastry ablaze. With Callebaut, I’ve found a medium that allows me to push the boundaries of creativity. Being a part of the Born Original campaign was a very organic collaboration for me personally, and I’m thrilled to be representing Callebaut Born Original in India & Asia.”

    Barry Callebaut Cocoa and Chocolate Ingredients, India MD Dhruva Jyoti Sanyal emphasized the significance of supporting chefs in their creative endeavours, especially in challenging times. “Every artisan and chef strives to differentiate themselves and create delights that excite customers. However, they face numerous challenges, such as changing consumer behaviors, market fluctuations, and intense competition. By collaborating with Chef Vinesh Johny, we feel the message will be delivered to our end consumers and create an impact correctly. As chocolate rises in India and the region emerges as the future of chocolate, we stand by our chefs as a steadfast partner, providing the original chocolate they can count on to pursue their passion.”

    Callebaut global brand leader Xuan-Lai Huynh added, “We are committed to demonstrating our unwavering dedication to our customers. By prioritizing service excellence and reaffirming our values, we empower chefs and artisans worldwide to continue creating their finest works with Callebaut, the original taste of Belgium.”

    So far, the campaign has featured stories of Sebastian Pettersson, a pastry chef and chocolatier in Sweden; Anaïs Gaudemer, a floral pastry chef in Brussels; Nicolas Nikolakopoulos, a pastry chef and desserts designer in Greece; and Lungi Mhlanga, a bakery chef in London.

    Chef Vinesh’s story will go live digitally on 14 June 2024 on the Callebaut global and India channels. The series will emphasize his major role in revolutionizing the Indian pastry landscape and bringing local talent to the global stage.

  • Prime Video celebrates Father’s Day with a heartfelt campaign

    Prime Video celebrates Father’s Day with a heartfelt campaign

    Mumbai: Prime Video has launched a fun video to celebrate International Father’s Day. In a tongue-in-cheek manner, the film brings to life one of the most common habits of dads across India – falling asleep in front of the TV! Featuring celebrated singer Shaan, singing a melodious lullaby for fathers watching TV and struggling to keep their eyes open because of a long day, the film uses humour to encourage fathers to take a break, snooze and enjoy their favourite Prime Video shows another day!

    In the film, Shaan through his magical lullaby reaches out to every type of dad, from the middle-aged, overworked father, the exhausted new, millennial dad, to the elderly grandfather, each one wanting to nap but not wanting to miss out on family time when watching Prime Video. Only the men can see and hear Shaan, and his soothing lullaby comprising of their favourite shows and characters from Prime Video, eventually leads to a tug of war between the need to sleep and the need to watch the next scene with family. But are the dads able to overcome their age-old habit of falling asleep in front of the TV or does nature finally take its course? 

    Credit: Written and conceptualised by Bare Bones Collective.

  • Bachpan Play School launches “I AM AT SCHOOL” TVC campaign

    Bachpan Play School launches “I AM AT SCHOOL” TVC campaign

    Mumbai: Bachpan Play School and its formal extension Academic Heights Public School (AHPS), the nation’s leading educational chains, are excited to announce the launch of the “I AM AT SCHOOL” TVC campaign. The campaign is a gentle reminder of the school’s invaluable role in everyone’s life. Moreover, it is about cherishing memories acknowledging the teachers’ efforts, and reinstating the respect schools truly deserve.

    The campaign video features Saina Nehwal training students in sports, symbolizing the comprehensive development fostered by AHPS. Students share their visions for the perfect school environment, culminating in the proud declaration, “I AM AT SCHOOL,” highlighting their sense of pride and connection with the school.

    Moreover, it highlights a heartfelt journey to one’s roots, where the educational journey started. The campaign designed to rekindle long-left connections encourages and appreciates early years and acknowledges school education’s significant impact.

    Elated on the occasion, Bachpan Play School and AHPS founder & CEO Ajay Gupta said,” We are excited to launch the new TVC in collaboration with Saina Nehwal, our brand ambassador. Aligned with our educational values, the TVC campaign showcases our unique educational approach and loyalty towards our students.  It’s not just a marketing initiative but a strategic approach to providing the best education to students across cities.”

    Let’s relive our memories with “I AM AT SCHOOL” and thank the place where the future is shaped.

     

     

  • OPPO India launches #DareToFlaunt campaign featuring Shraddha Kapoor & Shreyas Iyer

    OPPO India launches #DareToFlaunt campaign featuring Shraddha Kapoor & Shreyas Iyer

    Mumbai: OPPO India launches its latest campaign #DareToFlaunt—featuring actress Shraddha Kapoor and cricketer Shreyas Iyer — to introduce India’s First Waterproof Smartphone Rated IP69—OPPO F27 Pro+ 5G.  

    The TVC perfectly resonates with the bold and adventurous spirit of Gen-Z. Icons of the country’s two foremost passions – Bollywood and cricket – Shraddha Kapoor, a youth icon known for her diverse role and Shreyas Iyer, known for his aggressive batting style, embody the #DareToFlaunt spirit. The TVC puts the F27 Pro+ to the ultimate test, subjecting it to the rigors of a washing machine, dunking it in a swimming pool, hammering the cricket wicket with it, running it over with a car, and more. Each time, the phone emerges on top, proving its resilience. The #DareToFlaunt campaign encourages users to proudly show off their new phone without fear of damaging it.

    The TVC showcases key product features like the Damage-Proof 360° Armour Body, IP66, 68, and 69 ratings, and 3D Curved AMOLED Screen making it India’s first super rugged monsoon-ready phone. The F27 Pro+ boasts a sleek design, powerful performance, and cutting-edge features, making it the perfect companion for those who demand the best.

    The OPPO F27 Pro+ 5G, priced at Rs 27,999 with 128GB storage and Rs 29,999 for the 256GB variant, will be available in India from 20th June 2024. The device will be available in two colours—Dusk Pink and Midnight Navy—and boasts OPPO’s full-device protection solution: a damage-proof 360-degree Armour Body that shields the device from drops and scratches. Additionally, it features a durable 5,000mAh battery with a four-year lifespan.

  • Cheil India inspires students to ‘Show Them How It’s Done’

    Cheil India inspires students to ‘Show Them How It’s Done’

    Mumbai: Cheil India has launched a new campaign for Samsung’s ‘Back to Campus’ Offer, aiming to inspire students as they prepare to return to campus after the summer holidays. The campaign, named ‘Show Them How It’s Done’, emphasizes the versatility of the Samsung Galaxy device ecosystem that propels ambition and creativity for the younger generation.  With exclusive student offers and discounts on Galaxy products, Samsung encourages students to access the latest technology to help pursue their dreams.

    At the heart of this campaign is the brand film that follows the journey of three students – a podcaster, a DJ, and a designer. Enabled by the limitless capabilities of the Samsung Galaxy ecosystem, these students overcome obstacles and unleash their creativity to follow their passion. Shunning all societal doubts and pressure, the budding artists use Samsung’s AI features to fuel their fire, emerging as examples of resilience and success.

    “Today’s youngsters have an unquenchable thirst to learn more, do more and be more. In their stride to pursue their passion, these go-getters need the technology which helps them unleash creativity, enhance productivity, and express themselves fully. With Samsung’s new ‘Back to Campus’ campaign, we are democratizing the connected power of Samsung Galaxy ecosystem for students across India. As the new generation of ambitious students work towards their dreams, Samsung equips them to keep pushing boundaries and show the world how it’s done,” said Samsung India VP, MX Business, Aditya Babbar.

    Powered by features like multi-device control, quick share, note assist and connected camera amongst others, the Samsung Galaxy ecosystem supports creative and productive exploration.

    Speaking about the campaign film, Cheil India CCO Vikash Chemjong said, “The Gen-Z’s and Gen-Alpha’s of the world, today, are putting their talent on display. Therefore, when the world doubts their determination, they go out and “Show Them How It’s Done”. By displaying the creative potential of the Galaxy ecosystem in our films, we aim to communicate how students can bolster their productivity and explore to make a mark.”

    “The exciting campaign films attempt to render how young students are zealously pursuing their passion these days. By showcasing the journey of three students with diverse backgrounds and interests, we are depicting the impact that Samsung’s connected ecosystem of Galaxy devices bring to the table. Our focus lies in inspiring students to take the leap of faith towards their passion and “Show Them How It’s Done”, said Cheil SWA COO Sanjeev Jasani.

  • KDM launches ‘KDM Bharat Ka Charger’ campaign

    KDM launches ‘KDM Bharat Ka Charger’ campaign

    Mumbai: KDM, a lifestyle & mobile accessories brand in India, has launched its T20 Cricket World Cup campaign, “KDM Bharat Ka Charger” to enhance the cricketing experience by ensuring mobile phones stay charged with KDM mobile phone chargers.

    Today, mobile phones are ‘Device of Growth’, contributing to the country’s economy, and no one chargers mobiles like KDM chargers. KDM is hence really Bharat Ka Charger, charging both your mobile and the economy.

    KDM charger featuring kinetic dynamic mobile charging testing technology (KDM-T Technology) is 100 per cent  indigenous product designed and made in India to elevate the ultimate cricket-watching experience.

    “The evolution of mobile phones has dramatically transformed the world,” said KDM founder N D Mali. “Originally tools for communication and convenience, they have now become pivotal in digitization, enabling online payments, e-commerce, remote learning, and virtual collaboration. With entertainment shifting to OTT platforms, mobile phones continue to drive innovation and digital accessibility. KDM is dedicated to empowering Bharat with our chargers, enhancing the cricket-watching experience and keeping phones powered during matches and online activities.”

    KDM co-founder B H Suthar added, “KDM Bharat Ka Charger campaign, along with the launch of our special charger, reflects our dedication to providing the best possible experience for cricket, e-commerce, healthcare, banking, literacy, education, and digital accessibility. We are committed to maintaining our essential role in various sectors.”

    These chargers are available across India at partnered stores through distributors, dealers and retailers.

  • Upstox celebrates Father’s Day campaign – #FirstFinancialAdvisor

    Upstox celebrates Father’s Day campaign – #FirstFinancialAdvisor

    Mumbai: Upstox, a wealth management platforms, has launched a campaign video on the occasion of Father’s Day. The short film captures the essence of an ever-evolving relationship between fathers and their children.

    The film depicts the journey of a child from birth to adulthood, highlighting key moments and conversations in a father-child relationship. Initially, fathers are often mentoring their young children, but as the children grow, the relationship evolves into a more friendly and guiding dynamic. Similar to this transition, the video starts with the father imparting simple lessons about saving money to his young child, progressively offering more complex financial advice as the child matures. Each phase of life depicted in the film underscores the importance of our fathers’ both- in our lives as well as our financial journey.

    Upstox co-founder Kavitha Subramanian said, “On Father’s Day, we want to honour the silent yet significant role fathers play in shaping our financial futures. Our campaign is a tribute to all the dads who have guided us, supported us, and helped us navigate the complexities of financial management. Through this film, we want to thank our fathers for shaping both- our financial path, and who we are today.”

    Upstox’s Father’s Day campaign aligns with its mission to promote financial literacy. By highlighting the generational transfer of financial knowledge, Upstox underscores the importance of early financial education and the role of family in fostering financial education.

    The campaign will be aired across Upstox’s social media platforms.

    With a user base of over 1.3 crore, Upstox continues to innovate and provide tools that help users invest right. This Father’s Day campaign is yet another step in Upstox’s ongoing efforts to connect with its audience on a personal level, emphasising the human aspect of financial planning and investment.

  • Hero Vired celebrates Father’s Day with a campaign ‘Lessons from a Father: Wisdom Across Generations’

    Hero Vired celebrates Father’s Day with a campaign ‘Lessons from a Father: Wisdom Across Generations’

    Mumbai: Hero Vired, a learning company for professionals and higher education aspirants, is celebrating Father’s Day with a new campaign called ‘Lessons from a Father: Wisdom Across Generations.’ This heartfelt tribute celebrates the invaluable guidance and love that fathers provide across generations. The campaign features an innovative and engaging comic strip, highlighting how fatherly teachings have evolved over time. By drawing parallels between the art of storytelling and a father’s wisdom, this tribute beautifully showcases the enduring impact of paternal guidance.

    The creatively illustrated comic strips emphasize the unwavering desire of fathers to ensure the best for their children and showcase how fatherly advice has evolved over time yet remains rooted in the constant desire for their children’s well-being and success. The campaign invites learners to share personal stories and anecdotes capturing the profound values passed through generations.

    Hero Vired founder and CEO Akshay Munjal commented, “Father’s Day honours the endless efforts and selfless contributions of all fathers. At Hero Vired, we get to witness and celebrate fathers who embrace the journey of upskilling – setting a powerful example for their children. By continuously enhancing their skills and embracing lifelong learning, these fathers demonstrate that upskilling brings lasting rewards and endless opportunities.”

    The campaign’s engaging storytelling highlights the unique and enduring bond between fathers and their children. As Hero Vired continues to empower learners with career-relevant skills and competencies, the company remains committed to fostering an environment that celebrates and supports the diverse roles individuals play in their families and communities.

    Karan, a learner from the gaming and esports program, commented, “I never imagined my dad would support my decision to pursue an unconventional profession like gaming. Yet, he once advised me to follow the path I felt was right for me, and that advice changed my life. It taught me to trust myself and be confident in my choices. Gaming is the direction I want to pursue, and I owe it all to my father. While we often give very little credit to our fathers, I believe they play a significant role in shaping who we become.”