ITV

Tag: Campaign

  • BeanstalkAsia launches brand film for Homesure Products

    BeanstalkAsia launches brand film for Homesure Products

    Mumbai: BeanstalkAsia has delivered a comprehensive brand campaign for Homesure, a retail brand from Walplast Products, a building materials manufacturer. The campaign aims to establish the brand ‘Homesure’ as the epitome of trust, efficacy, and excellence in the building materials industry.

    From a strategic perspective, the agency first developed a sonic brand identity to enhance the Homesure brand enabling aural recognition for consumers and audiences. Traditionally, building materials are seen as coarse, dry, and lifeless, often characterised by drab white and grey tones. However, this cheerful and lively sonic identity aligns perfectly with the energetic, youthful, cheerful,  progressive, trustworthy, and fearless spirit of the Homesure brand, bringing life and vitality to homes.

    The campaign aims to establish the diverse Homesure product portfolio as differentiated, technologically superior, sustainable, and quality-driven. Through meticulous research and development, the Homesure team of experts has crafted products that embody the essence of trust and reliability, catering to the discerning needs of architects, builders, contractors, engineers, masons,  painters, and homeowners alike. The campaign film titled “Ghar Banaye Khaas, Dilaye Vishwaas,” vividly captures a family’s journey as they navigate the chaotic, carnival-like situation in an under-construction house. Confusion and concerns give way to relief when the Homesure experts arrive,  offering trustworthy solutions that promise superior quality, technological advancements, and sustainability.

    Walplast SVP, marketing, CSR, and business head – P2P division Aniruddha Sinha said, “The mandate for BeanstalkAsia was to deliver a compelling brand campaign for  Homesure that seamlessly creates a deeper emotional resonance with our customers. The objective is to position Homesure portfolio as a beacon of trust, efficacy, and commitment by leveraging the insight  that constructing a home can be a chaotic experience and only Homesure product expertise provides  the reliability and dependability homeowners seek, making their journey smoother and assured.”

    The campaign establishes Homesure brand as the face of trust, dependability, and reliability, backed by over 40 years of legacy in the building materials industry. Homesure’s passion for quality and innovation, coupled with sustainable practices, sets it apart.

    Speaking about the strategy behind the concept of the film, BeanstalkAsia founder Upendra Singh Thakur said, “For every homeowner, their home is nothing short of heaven. But doing construction-related work can be a nerve-shattering experience. The entire process often feels chaotic and overwhelming, resembling a circus as depicted in the brand film. There seems to be no clear idea of who to trust. Amidst this chaos, finding someone trustworthy and dependable is crucial. In the film,  Homesure steps in as that trusted partner, understanding the homeowner’s apprehension & vision and  providing reliable solutions.”

  • Bombay Shaving Company launches ‘Be Sensi’ campaign

    Bombay Shaving Company launches ‘Be Sensi’ campaign

    Mumbai: Bombay Shaving Company, known for its innovative hair removal products for a new generation of Indians and exciting marketing campaigns, has launched a new campaign video for its Sensi Smart 3 Razor – “Be SENSI”. The campaign highlights the benefits of its hottest selling Sensi Smart 3 razor for first-time and early shavers, who are tentative of shaving – fearing razor burns and a harsh shaving experience from regular razors. In the video, Bombay Shaving Company’s founder and CEO, Shantanu Deshpande is seen making an appearance as a firefighter, leading the “SENSI Brigade” and rescuing a young man who is in extreme discomfort caused by using a  ‘Razor that Burn’. Shantanu  provides the shaver with the ideal razor for everyday, sensitive on skin shaves, the Sensi Smart 3 (with Aloe lubricating strip).

    This digital campaign addresses the prevalent concerns of the consumers fearing razor burns, especially among the first-time and early shavers. It also provides a perfect solution with the Sensi Smart 3 razor, boasting an Aloe cooling strip, in a fresh and humorous way. Adding another dimension to their founder-led brand building strategy, the campaign video features Shantanu Deshpande, the founder of Bombay Shaving Company leading the charge with his “Sensi Brigade” to fight Razor burns that are Non-Sensi .

    Shot in a contemporary style, with exaggerated quirk  the film does well to communicate the advanced benefits of the Sensi Smart 3 razor, in a way that gives Bombay Shaving Company a distinct vibe and personality in a typically non-experimental category – when it comes to advertising.  

    Conceptualised by the Mumbai-based marketing and advertising agency Sideways, the campaign aims to strengthen its reach through a comprehensive 360-degree marketing strategy across both online and offline channels. By fostering loyalty among young shavers, the campaign is set to solidify Bombay Shaving Company’s position as the preferred choice for hair removal and grooming needs in the market.

    Commenting on the same, Bombay Shaving Company CMO Gauri Malhotra said “As a consumer-focused Indian brand deeply rooted in developing products that are designed for Indian Skin and hair removal needs, we felt that it was necessary to provide an accessible and affordable solution (without compromising on best-in-class system razor experience) to young shavers who fear that shaving would lead to razor burns that would hurt their skin. While current brands in the category encourage shaver to upgrade to better razors at an extra price, we saw an opportunity to address this concern head on with a Sensitive on Skin and Smartly priced razor. This Sensi Smart 3 razor is a three blade system razor with an Aloe lubricating strip that’s sensitive on skin, available at just Rs 99, and provides bes in class shaving experience. This product has exceeded our initial expectations, and the feedback and reviews have been great. With these consumer first principles, and robust marketing initiatives, we are excited to make the Sensi Razor portfolio even stronger in the coming months”.

    Launched in 2024, the Bombay Shaving Company’s Sensi Smart 3 has already disrupted the razor category long dominated by legacy brands. This success is built on its superior performance for sensitive skin and exceptional value for money. In the process, it has already acquired an impressive 10 per cent share of the online market space. Building on this success, this campaign places a special emphasis on building affinity with young shavers, who are increasingly selecting Bombay Shaving Company as their preferred brand for hair removal and grooming.

  • Prime Video’s ‘Bano Guddu Bhaiyya Ka Right Hand’ campaign attracts 50k organic users in 24 hours

    Prime Video’s ‘Bano Guddu Bhaiyya Ka Right Hand’ campaign attracts 50k organic users in 24 hours

    Mumbai: If there’s one thing, we know about the world of Mirzapur, it’s that loyalty is prized above all else. And now fans get to prove their loyalty to Mirzapur’s very own ‘Guddu Bhaiyya’. For the release of Mirzapur Season 3, Prime Video has given fans a direct line to the show’s character through WhatsApp where they can now become his right hand!

    Through a custom chatbot experience, the show’s loyal fans can speak to Guddu, complete a series of exciting missions, and immerse themselves in the show’s typical way of speaking. The bot promises a variety of AI-generated rewards – from personalized videos with Guddu Bhaiyya addressing them, to Mirzapur memes featuring themselves, and ending with a grand finale showdown featuring Guddu, Golu, and their enemy.

    Mirzapur’s sophisticated foray into AI has already garnered 50 thousand users completely organically in the first 24 hours with thousands more flocking to be Guddu Bhaiyya’s Right Hand. To try out the experience for yourself, simply send a ‘Hi’ to 9324965791!

    Produced by Excel Media & Entertainment, Mirzapur Season 3 is directed by Gurmmeet Singh and Anand Iyer. It boasts a stellar ensemble cast, including Pankaj Tripathi, Shweta Tripathi Sharma, Rasika Dugal, Vijay Varma, Isha Talwar, Anjumm Shharma, Priyanshu Painyuli, Harshita Shekhar Gaur, Rajesh Tailang, Sheeba Chadha, Meghna Malik, and Manu Rishi Chadha. The ten-episode series will premiere exclusively on Prime Video on 5 July.

  • Brand Street Integrated successfully executes innovative mobility marketing campaign for Kenstar Coolers in eight states

    Brand Street Integrated successfully executes innovative mobility marketing campaign for Kenstar Coolers in eight states

    Mumbai: Brand Street Integrated, a leader in creative marketing solutions, is proud to announce the successful execution of a three-part project aimed at increasing awareness about Kenstar Coolers. This comprehensive campaign, designed to reach a wide and varied audience, utilized innovative strategies including a branded van campaign, boat branding, and cab branding. The campaign was run in states such as Haryana, Punjab, Himachal Pradesh, UP, J&K, Karnataka, Tamilnadu and Telangana.

    Innovative boat branding: Making waves in marketing

    One of the standout elements of this campaign was the unique and eye-catching boat branding in Varanasi. In an effort to reach consumers in areas with significant waterways, Brand Street Integrated deployed beautifully branded boats. For three months, these boats, adorned with vibrant Kenstar Coolers imagery and messaging, sailed through prominent water routes, capturing the attention of both local residents and tourists.

    “The boat branding initiative allowed us to reach audiences in a truly unique way,” said Brand Street Integrated business head Ishani Ghosh. “By leveraging waterways, we were able to create a memorable brand presence that stood out from traditional advertising methods. This innovative approach not only generated buzz but also reinforced Kenstar Coolers’ image as a refreshing and essential summer product.”

    Branded van campaign: Mobility meets marketing

    The branded van campaign was another integral part of the project. Customized Kenstar Coolers vans traveled through busy streets, residential areas, and commercial hubs, ensuring maximum visibility and engagement in the states like Haryana, UP, Punjab, Himachal Pradesh and J&K for two months. These mobile billboards featured interactive elements, such as live demonstrations of Kenstar Coolers, allowing potential customers to experience the product firsthand.

    Cab branding: A ride to remember

    To further extend the campaign’s reach, Brand Street Integrated employed cab branding, transforming ordinary taxis into moving advertisements. These branded cabs traversed city streets, effectively delivering the Kenstar Coolers message to a broad urban audience in cities such as Bangalore, Chennai and Hyderabad. The cabs featured striking visuals and catchy slogans, making every ride an opportunity to increase brand awareness.

    Comprehensive strategy and execution

    This three-part campaign highlights Brand Street Integrated’s commitment to utilizing diverse and creative marketing channels to drive brand awareness. By integrating mobile, aquatic, and urban advertising methods, the campaign effectively reached a wide demographic, ensuring that Kenstar Coolers remained top-of-mind for consumers.

    “We are thrilled with the success of this multi-faceted campaign for Kenstar Coolers,” added Brand Street Integrated business head  Ishani Ghosh. “Our team’s ability to seamlessly integrate various branding techniques showcases our innovative approach to marketing. We look forward to continuing our partnership with Kenstar and exploring new ways to engage their target audience.”

  • #Sundamentalfacts: Wild Stone Code’s new campaign to change sunscreen perception among men

    #Sundamentalfacts: Wild Stone Code’s new campaign to change sunscreen perception among men

    Mumbai: Wild Stone Code has unveiled its latest creative campaign – #Sundamentalfacts, centred around its sun protection range. Ideated by its digital creative partner, popkorn, the campaign aims to evangelise understanding and usage of sunscreens, promoting better skincare amongst men.

    The #Sundamntalfacts campaign is crafted into five separate films, each delivering essential insights into sunscreen selection and application. Cheeky, sarcastic, funny, and matter-of-fact – the bite-sized films speak directly to men in a language they understand.

    The first film of the series addresses the power of sunscreen by comparing its protection to the power and reliability of a high-performance car. The subsequent films similarly focus on the importance of lightweight, non-greasy formulas, avoiding white casts, techniques for optimal sunscreen use, and the need for sunscreen application within indoor environments – which so often gets side-lined.

    Wild Stone marketing head Vivek Mishra remarked, “Nothing creates more impact than creativity that’s simple and direct. Our goal was to spark conversations amongst men about sunscreens, and we believe this campaign will achieve just that.”

    popkorn senior creative director Ranit Mukherjee explained, “Men know everything – at least that’s what we believe! But to be honest, skincare is never one of the things we have a complete grasp on. So, to talk about the importance of sunscreens and their proper usage, we wanted to create a campaign that is equal parts relatable and informative.”

    The #Sundamentalfacts campaign is set to redefine men’s skincare routines by making sunscreen use a fundamental part of the daily regimen.

    Wild Stone Code’s continuous efforts to promote sun safety among men reflect their commitment to fostering positive behavioural changes. Through this campaign, they aim to educate and encourage men to prioritize skin protection, thereby addressing a crucial health concern often overlooked. This initiative not only underscores their dedication to enhancing the well-being of their customers but also aligns with their overarching brand mission of empowering men to lead healthier and more confident lives. Wild Stone Code is taking a significant step towards creating a more informed and health-conscious community by championing sun safety.

    https://www.youtube.com/channel/UCkjXw8kupdRv7lF80y4KCPw

  • MediBuddy honors the unsung guardians of India’s healthcare through #WhiteCoatHeroes campaign

    MediBuddy honors the unsung guardians of India’s healthcare through #WhiteCoatHeroes campaign

    Mumbai: MediBuddy, a digital healthcare platform has unveiled a powerful new campaign titled #WhiteCoatHeroes to commemorate Doctors’ Day. This emotive campaign aims to recognise and honour the unwavering dedication, struggles, and triumphs of doctors, acknowledging their invaluable contributions to society.

    Doctors are the unsung heroes of our society, often prioritising the health and well-being of their patients above their own. With a daunting doctor-to-patient ratio of only 1 doctor per 1,000 patients, the pressure on these healthcare professionals is immense. This campaign serves as a reminder of the vital link between doctor well-being and quality healthcare. It encourages support for these professionals who form the frontline of medical care in our communities.

    MediBuddy’s impactful campaign video takes viewers on an emotional journey through a doctor’s daily experiences. From comforting scared children to supporting elderly patients, the video captures the essence of a doctor’s life – a constant balance between professional duty and human empathy. It portrays doctors not just as medical practitioners, but as anchors of hope and healing in times of fear and uncertainty.

    Speaking about the campaign, MediBuddy SVP, and head of marketing, partnerships & PR Saibal Biswas said, “In a country where each doctor serves thousands, their impact is immeasurable. Doctors are the backbone of our healthcare system, their role goes beyond the medical expertise, their humanity – the comforting touch, the reassuring words, and the unwavering commitment that transforms patient care and often represents the strongest support during challenging times. As we continue to bridge gaps in healthcare access through technology, we remain grateful for these irreplaceable guardians of health. This Doctors’ Day, MediBuddy through their #WhiteCoatHeroes campaign encourages everyone to reflect on the sacrifices made by these healthcare professionals and to show their gratitude. It’s more than just saying thank you; it’s about recognising their relentless pursuit of healing and the positive transformation they bring to countless lives.”

    By showcasing both the triumphs and challenges of the medical profession, MediBuddy hopes to foster a deeper appreciation for these vital members of our community.

    This campaign is conceptualised and produced by MediBuddy’s in-house creative team. The campaign video is titled #WhiteCoatHeros and is one minute & 17 seconds in duration. The video will be amplified across all social media platforms.

  • BlueStone launches the #StrokesofGenius campaign

    BlueStone launches the #StrokesofGenius campaign

    Mumbai: BlueStone announces the launch of its new campaign, #StrokesofGenius, for its art-inspired jewellery and accessories. Embracing the idea that jewellery is wearable art, BlueStone draws inspiration from iconic masterpieces. The result is a collection that displays creativity, elegance and taste, bringing timeless artistry to every jewellery piece.

    In a series of posts, BlueStone encapsulates the narrative that behind every stroke of genius lies a muse—the modern, stylish individual who embodies sophistication, sparks creativity and ignites passion. We aspire for the BlueStone muse to see this collection as a means to enhance their beauty and as an ode to their romantic, artistic spirit.

     

     

     

     

     

     

    Speaking of the launch, chief merchandising officer Vipin Sharma expressed, “At the core of this collection lies inspiration drawn from iconic masterpieces and the brilliance of master artists. We have utilized gemstones, enamels and vibrant colours to craft jewellery that captures the essence of these artworks in what we consider elegant and expressive designs. For instance, our jewellery inspired by Dali’s surrealism features bold drips highlighted with Amethyst, evoking his distinctive style. Similarly, our interpretation of Mondrian’s iconic modern art incorporates enamels and gemstones like topaz and sapphire, breathing life into his ‘Composition’ through jewellery pieces. The collection presents a diverse palette of interpretations, from the vibrant hues of Color Field to the refined elegance of Van Gogh’s Starry Night. We believe that these pieces will resonate with our customers, offering each item as a cherished addition to their collections.”

    The art collection binds the artist and the muse with a singular thread—the artistic nature of inspiration and its magnificent manifestation. Each piece draws from iconic movements such as pop art, Van Gogh’s starry night, Piet Mondrian’s modern art, color field and Salvador Dalí’s surrealism. The collection captures the dynamic diversity of these styles with dreamy forms, intricate patterns and dynamic colour treatments, making it a blend of art and elegance. It offers collectible pieces that are occasionally encountered, making each item a treasured addition to any jewellery collection.

    Art movements inspiring the collection

    Pop Art: Experience the essence of Pop Art in our jewellery collection featuring comic book elements, colour blocking and contrasts, designed for modern fashion lovers.

    Colour Field: The Color Field-inspired designs transform abstract painting into wearable art. These experimental pieces fuse mythic art with diverse forms, colourful stones, and enamels.

    Modern Art: Embrace geometric abstraction and primary colours with the Piet Mondrian’s modern art-inspired jewellery. These designs draw from Mondrian’s iconic use of lines, squares and primary hues, creating dynamic compositions.

    Starry Night: Vincent van Gogh’s “Starry Night” inspires this collection.The pieces capture the celestial swirls and hues of the masterpiece, offering a touch of celestial allure.

    Surrealism: Inspired by Salvador Dalí’s masterpiece “The Persistence of Memory,” this sub-collection features designs rich with symbolism and dream-like atmospheres.

    Each piece in the art collection showcases daring exploration and skilled craftsmanship, from vivid bursts of colour to intricate designs that aim to mesmerise.

  • RED FM’s Guthli Returns campaign collects 1M guthlis

    RED FM’s Guthli Returns campaign collects 1M guthlis

    Mumbai: India’s leading private radio and entertainment network, Red FM, is thrilled to announce the success of ‘Guthli Returns’ — a five-week campaign across Maharashtra and Gujarat in collaboration with Mission Mango. The initiative aimed to save farmers and empower them to secure their future through mango cultivation.

    Guthli Returns was a movement based on collecting mango seeds, turning them into saplings, and donating them to farmers below the poverty line. Listeners actively participated by visiting our stations or sending their contributions via courier. The Rotary Club of Mumbai pledged an additional 1,500 seeds to the initiative. An eight-month pregnant woman in Thane and Mahim organized 50 volunteers to contribute 5,000 seeds. RJ Malishka and listeners travelled to Murbad to engage with farmers, hosted by the agriculture department.

    A group in Nashik sent a tempo with one lakh seeds, significantly boosting our collection efforts. Schools and colleges contributed thousands of seeds. Brands like Madhuban restaurant and Meetha by Radisson Hotels joined the cause, promising 3000 and 5000 seeds respectively. The Municipal Commissioner of Navi Mumbai adopted the campaign, promising widespread participation and an additional 1 lakh seeds.

    Speaking on the announcement, RED FM and Magic FM director & COO Nisha Narayanan said, “As the name speaks for itself, ‘Guthli Returns’ was a Red FM initiative to give back to the farmers. Urban life might have distanced us from our agricultural roots but ‘Guthli Returns’ as a campaign had several touchpoints. We had aimed to bridge the gap between urban life and rural life, evoke responsibility in citizens of India, secure the future of farmers, and save our beloved national fruit mango from becoming extinct. We are beside ourselves to report that with the support of Indian citizens, we have been able to make a tangible difference in saving farmers and their livelihoods and mangoes. We are immensely proud of the nation for pouring in Guthlis and working for a greater cause together and towards social change.”

  • CollegeDekho launches its first-ever brand campaign

    CollegeDekho launches its first-ever brand campaign

    Mumbai: CollegeDekho, India’s largest higher education ecosystem announced the rollout of its first-ever brand campaign, underscoring their vision of being a trusted, expert guide to students looking for guidance to find the right college. CollegeDekho is dedicated to creating an ecosystem that helps students find the right college and aids colleges in teaching them better. The new brand campaign embodies their commitment to be the most trusted guide for students on their higher education journey in India and will be launched across TV, OTT, and Digital Platforms, following the launch of their HEART (Higher Education Analytics and Regional Trends) Report 2024.

    Talking on the launch of the campaign, CEO and co-founder Ruchir Arora, said, “We have consistently dedicated ourselves to assisting every student in finding the right college and pursuing an outcome-oriented higher education degree. This campaign is meticulously crafted based on the profound insights from our HEART report, and I am confident it will empower millions of students to seek our expert guidance in achieving their ideal career aspirations.”

    With only about 11 per cent of Indians above the age of 15 years have attended college, as per the latest NSO Survey, the need for a trusted expert to guide students is more evident than ever. CollegeDekho fulfils this role, assisting nearly 45 lakh students seeking guidance and help them make informed choices about colleges and courses. The campaign captures CollegeDekho’s vision of serving as a comprehensive support system for students on their higher education journey. It primarily targets parents and students seeking expert guidance to navigate the vast landscape of over 54,000 colleges in India, ensuring they find the right college.

    Commenting on the launch of the new campaign, CMO Abhinav Upadhyay stated, “Our first ever brand campaign reflects our belief in the power of right guidance altering someone’s life trajectory. The campaign is built around a simple yet powerful insight. Parents do everything they can, sometimes going beyond their means to make their child’s future better. Yet when it comes to choosing a college, they need a trusted expert. Hence at CollegeDekho, we are committed to democratizing access to expert college guidance, ensuring that no dream goes unfulfilled, regardless of a student’s background. Our objective is to provide a comprehensive trusted guidance and learning ecosystem for higher education needs across India. We strive to be the trusted partner for both students and colleges, ensuring outcomes that benefit every student, the society and the country at large.”

    As a part of the campaign, the TVC portrays a heartfelt story of a father who meticulously chooses the best for his son right from childhood, ensuring every decision is made with love and foresight. From childhood moments to crucial life choices, the father’s dedication shines through, always providing the right options to secure his child’s happiness and future. This narrative beautifully captures parental care and guidance, aligning with CollegeDekho’s vision of being a trusted guide for students. The brand film launched in five languages underscores CollegeDekho’s role in offering expert guidance. The film aims to remove confusion and evoke trust, thereby differentiating CollegeDekho’s presence as a counselling partner that provides a comprehensive platform for information around college selection.

    Over the years, CollegeDekho has significantly expanded its footprint and business. With strong revenue growth and an increasing number of college partners annually, they have been hitting the right metrics in terms of lowered customer acquisition costs and enhanced consumer engagement. The company works with universities and colleges to improve graduate employability and launched “CollegeDekho Assured” which offers students the choice of future-skills-based degree programs in areas such as Artificial Intelligence, Robotic Process Automation, UX/UI Design, and fintech amongst other emerging streams. Aligning with the company’s goals, the program is crafted specifically to bridge the employability gap by curating learning interventions as part of the students’ degree programmes and helping students to be job ready.

    CollegeDekho has demonstrated a remarkable growth trajectory, counselling over 1.2 million students and enrolling more than 200,000 students across India. The launch of the new TVC campaign will play a pivotal role in enhancing CollegeDekho’s presence, reinforcing its commitment to guiding students through their educational journeys, and making a significant impact on the higher education sector in India. Their vision is to provide a single platform for all information and access points, by removing confusion, assist students in making informed decisions, and evoke trust by acting like a parent, choosing the best for their child.

  • Stick with Nick: The ultimate destination for kids

    Stick with Nick: The ultimate destination for kids

    Mumbai: Nick India continues to solidify its position as the premier kids’ entertainment brand with the launch of the innovative ‘Stick with Nick’ campaign. This latest campaign underscores Nick’s commitment to seamlessly integrate into the lives of its young audience, providing a rich, multi-platform entertainment experience.

    For over a decade, Nick has been the go-to brand for kids’ entertainment in India, with beloved shows like Motu Patlu, Chickoo Aur Bunty, and Rudra creating a unique space for kids to call their own. Beyond television, Nick offers a comprehensive entertainment ecosystem, integrating television, digital platforms, and on-ground experiences. The brand’s embrace of new technologies has solidified its relevance in the kids’ entertainment sector.

    At Nick, commitment to innovation and engaging content remains unwavering. Viacom18 business head – kids TV network Anu Sikka stated, “Nick is dedicated to creativity and great content, making it the top choice for millions of kids and families. Our brand’s wide reach and appeal make it a favourite not only among kids but also for partners looking to connect with young audiences. This new campaign aims to give kids an amazing experience with their favourite Nick toons in unique ways. It’s a clear example of our commitment to bringing joy and excitement to kids’ lives while offering a valuable platform for brands.”

    The ‘Stick with Nick’ campaign is live on-air with a watch and win contest, where kids will get a chance to win exciting specially curated gifts that ‘money can’t buy’. Furthermore, Nick enhances its television content with a strong digital presence through its OTT platform JioCinema. With Centerfruit as presenting partner, the campaign is set to create a whole lot of fun, along with powered by partner Camel and associate partners Catch and MamyPoko Pants.

    Commenting on the association, Perfetti Van Melle India marketing director Gunjan Khetan said “Centerfruit is excited to partner with Nick for the ‘Stick with Nick’ campaign. Nick’s extensive reach and universal appeal align wonderfully with Centerfruit’s vibrant and playful brand ethos. This collaboration contributes to our pursuit of bringing joy and excitement to our consumers. Together, we aim to create memorable moments for children across India.”

    Talking about the collaboration, Kokuyo Camlin Ltd chief strategy and marketing officer Rishi Kakar said, “Camel is excited to join forces with Nick for the Stick with Nick campaign. We look forward to a successful collaboration that enriches the lives of kids and families alike.”

    Strategic partnerships to give kids an on-ground experience include an association with MyFroyoLand, where Nick has curated an exclusive “Nick Specials” menu featuring flavors like Nick Chikoo Bunty Chocolate Chip Cookie Dough and Nick Motu Patlu Cotton Candy. Additionally, a collaboration with Birdy’s introduces limited edition cake flavors such as Nick Chikoo Bunty New York Cake and Nick Motu Patlu Dutch Truffle Cake, available across food delivery platforms and Mumbai stores.

    The brand has activated a robust social media strategy that includes integrated posts and campaigns across all major platforms and features over 120 influencers maintaining a strong connection with its audience. Moreover, recognizing the importance of physical interactions, Nick executes extensive mall branding and takeovers in key urban markets that allow kids to experience the magic of their favourite Nick Toons in real life. Moreover, innovative digital strategies include hyper-realistic CGI ads and interactive experiences, such as AR filters on Instagram and a hyper-casual game on the Nick website, engaging the digital-native generation.

    Nick’s ‘Stick with Nick’ campaign exemplifies the brand’s role as the ultimate destination for kids. By creating a multifaceted entertainment ecosystem that spans television, digital platforms, social media, gaming, and on-ground activations, Nick ensures it remains an integral part of kids’ lives. As Nick continues to innovate and engage, it reaffirms its dedication to bringing joy, laughter, and unforgettable moments to young audiences everywhere. Stay tuned and join the adventure as Nick continues to build a vibrant and inclusive universe for kids.