ITV

Tag: Campaign

  • Zee TV’s ‘Hamara Parivar’ campaign puts viewers in the driver’s seat

    Zee TV’s ‘Hamara Parivar’ campaign puts viewers in the driver’s seat

    Mumbai: Zee TV, the pioneer of satellite television in India, has long been at the forefront of revolutionising TV viewing since its inception in 1992. The leading Hindi GEC has captivated audiences with vibrant narratives that reflected their realities, mirrored their soul-speak and captured their imagination through diverse storytelling.

    From the iconic family comedy Hum Paanch and campus dramas like Hip Hip Hurray to historical epics such as Jhansi Ki Rani and Jodha Akbar, Zee TV has consistently pushed boundaries with diverse content. Whether it was path-breaking love stories like Pavitra Rishta, Qubool Hai and Kumkum Bhagya where the channel introduced characters that were agents of change or thrillers like Zee Horror Show and Fear Files, Zee TV has offered something for every family member. The channel also sparked conversations with thought-provoking social dramas like Punar Vivaah, Agle Janam Mohe Bitiya Hi Kijo and Doli Armaanon Ki, while it carried forth its legacy of celebrating the talent of India’s common man through homegrown reality shows such as Dance India Dance and Sa Re Ga Ma Pa over three decades. With the media and entertainment space at an exciting juncture where there is an increased focus on understanding the consumer, Zee TV has undertaken a brutally honest self-assessment and embraced the need for closer viewer connection.  To address this, the channel is launching ‘Hamara Parivar,’ an industry-first campaign designed to actively listen to and understand the audience’s feedback. This initiative marks a significant shift towards engaging with viewers more directly and incorporating their evolving preferences into the channel’s content strategy.

    Over the past four weeks, excitement around ‘Hamara Parivar’ has been building, with unbranded billboards featuring Sakshi and her family appearing across India and promos igniting curiosity across various media platforms. Today, the latest film unveils the campaign’s essence: Sakshi and her family will serve as the voice of the Zee TV viewer, engaging in direct conversations and sharing their thoughts and feedback with the channel’s creative teams. ‘Hamara Parivar’ features a rooted family from Uttar Pradesh, led by Sakshi, a dedicated TV critic and viewer. Sakshi and her family will break the fourth wall between shows to interact with the audience, moving beyond traditional campaigns to deeply understand viewer sentiments and integrate their feedback into the channel’s content strategy.

    Zee TV chief channel officer Mangesh Kulkarni said, “Hamara Parivar is a crucial milestone in our journey to heighten our connect with our viewers. As a channel that has always prided itself on having its finger on the pulse of its audience, we believe it is the right time to invest in a dynamic feedback mechanism to capture and act on real-time viewer insights more effectively. And the idea of having a family of avid TV viewers as the connecting link between us and our audience makes it that much more personal. Sakshi and Hamara Parivar will champion audience voices and funnel their sentiments to us, helping us select the right stories to tell and even course correct should any of our shows lose their grip over audiences. I urge all our viewers to participate wholeheartedly in sharing their candid feedback about our shows and characters so that we build a channel that we’re collectively proud of!”

    ZEE CMO – content SBU + brand management Kartik Mahadev said, “Success for any brand hinges on its ability to evolve with its audience and the only way one can do that is by actively listening to them. As a broadcaster and a storyteller, the need to connect with viewers is greater than ever. In view of this, we are launching Hamara Parivar, a transformative initiative aimed at revisiting and revitalizing our content strategy by not just listening but truly understanding our viewers on a deeper level. The endeavour is to reach out to the entire addressable TV viewing audience (HSM) and seek their point of view across multiple touch points such as WhatsApp, email, website and social media. We are humbled by the thousands of responses we’ve already started receiving and overwhelmed by their love for the brand. By actively engaging with their honest feedback, we aim to get an edge to our content and ensure that it truly resonates with the needs of our audience.”

    Viewers can connect with Sakshi and her parivar to share their thoughts on Zee TV’s content through various channels: email (sakshi@hamara-parivar.com),  WhatsApp (+91-7400054474), the official website www.hamara-parivar.com and on Instagram pages @sakshi.hamaraparivar and @hamaraparivar1.

    Zee TV’s ‘Hamara Parivar’ is not just a campaign; it’s a game-changing approach to content creation. By embracing and acting on honest feedback, Zee TV aims to consolidate its position as everyone’s favourite Hindi GEC, setting a new benchmark in the media and entertainment space.

  • “Greenpanel sets itself apart by focusing on building a strong consumer-facing brand:” Arvind Joshi

    “Greenpanel sets itself apart by focusing on building a strong consumer-facing brand:” Arvind Joshi

    Mumbai: Greenpanel, the largest manufacturer of wood panels in India, is redefining its market strategy with a blend of innovative marketing and strategic partnerships. Known for its high-quality Medium Density Fibreboard (MDF), Pre-Laminated MDF, Wooden Flooring, and Plywood, Greenpanel is making significant strides to enhance brand visibility and engagement.

    Indiantelevision.com caught up Greenpanel VP of marketing Arvind Joshi to gain insights on Greenpanel’s innovative strategies and future growth plans, showcasing how the company is setting new benchmarks in the wood panel industry.

    Edited Excerpts:

    On some recent marketing investments and initiatives that Greenpanel has undertaken to boost brand visibility

    Greenpanel has been actively investing in strategic marketing initiatives to enhance our brand visibility and connect with a wider audience. One of our most significant partnerships has been with the Delhi Capitals team in the Indian Premier League (IPL), where we are proud to serve as the principal sponsors. This collaboration has allowed us to align with a sport that captures the enthusiasm and passion of millions across India, providing us with a powerful platform to engage with cricket fans nationwide.

    In addition to this partnership, we launched an extensive ATL campaign featuring a television commercial with popular Delhi Capitals players David Warner, Rishabh Pant, and Anrich Nortje. This campaign was strategically aired twice on national news channels to reach a broad audience and on regional news and movie channels to ensure maximum reach and impact across diverse demographics.

    Furthermore, we have launched Greenpanel MITR, an influencer loyalty app, to strengthen our connection with our influencer audience. This initiative is designed to engage and reward carpenters & contractors fostering a closer relationship and enhancing brand advocacy.

    These initiatives are part of our ongoing efforts to position Greenpanel as a leading brand in the wood panel industry.

    On Greenpanel differentiating itself from competitors in its marketing efforts

    Greenpanel sets itself apart by focusing on building a strong consumer-facing brand, especially in the MDF category. Unlike our competitors, we aim to create brand pull and recall not only among key influencers like architects, interior designers, contractors, and dealers but also directly with the end user. To this end, our marketing efforts are designed to create a lasting impression and establish a direct connection with those who use and appreciate our products.

    On Greenpanel tailoring its marketing strategies to effectively reach and engage consumers in tier two and three cities

    To effectively reach consumers in tier two and tier three cities, Greenpanel leverages a multifaceted approach. Our partnership with the Delhi Capitals in the IPL has significantly boosted our visibility in these markets, allowing us to connect with a broad audience through the widespread appeal of cricket.

    Additionally, we focus on strategic local placements to align with regional cultural and religious events. For instance, we have made targeted investments in high-visibility campaigns during Ganpati in Maharashtra, Durga Puja in West Bengal, and Navratri in Gujarat. We also executed prominent highway branding during the Ayodhya Ram Mandir consecration on key routes leading to Ayodhya, and local branding in Ujjain during Mahashivratri.

    These initiatives, combined with our efforts in highway wall branding and enhancing dealer point visibility, ensure that Greenpanel’s presence is both prominent and relevant in these important regions. By tailoring our approach to local contexts and celebrations, we strengthen our connection with communities and effectively engage with consumers across tier two and tier three cities.

    On Greenpanel leveraging emerging technologies such as AI, AR/VR, etc to enhance its marketing strategies and customer experiences

    Greenpanel is embracing emerging technologies to enhance our marketing strategies and provide superior customer experiences. We have integrated a 3D visualiser on our website, allowing customers to explore our aesthetic pre-laminated MDF and wooden flooring ranges. This tool enables users to visualize how our products will look in their spaces, offering a more interactive and personalized shopping experience.

    In addition, we are strategically exploring the potential of AI to optimize our marketing activities. Rather than rushing into the trend, we are thoughtfully considering how AI can genuinely add value to our campaigns and customer engagement. By doing so, we aim to deliver more targeted and effective marketing strategies while enhancing overall customer satisfaction.

    On collaborations or partnerships that have been particularly beneficial for Greenpanel’s marketing efforts

    One of our most impactful collaborations has been with the Delhi Capitals team in the IPL. This partnership has allowed us to connect with a broad audience across India, leveraging the widespread appeal of cricket to reinforce our brand presence and engage with consumers on a national scale.

    Another notable partnership has been with India Fashion Week, where our wooden flooring was prominently featured on the runway. This collaboration provided us with a unique opportunity to showcase our products, highlighting the quality and aesthetic appeal of our offerings. By aligning with a prestigious event like India Fashion Week, we were able to reach a discerning clientele and enhance our brand’s reputation in the premium segment.

    On Greenpanel’s upcoming marketing initiatives or campaigns

    Greenpanel is committed to building its brand in the consumer mindspace through a range of innovative marketing initiatives. In the near future, we will be placing a strong emphasis on digital marketing, recognizing its growing importance in reaching and engaging with consumers effectively.

    A key focus area will be launching a robust influencer campaign, leveraging the power of social media and digital influencers to connect with our target audience. By collaborating with influencers who align with our brand values, we aim to enhance our brand visibility and strengthen our relationship with consumers.

    On Greenpanel’s plan to expand its market presence both domestically and internationally in the coming years

    With the largest production capacity in the country, Greenpanel is well-positioned to expand our market presence. Our constant and consistent efforts are focused on exploring and venturing into new geographies to capitalise on growth opportunities. By leveraging our production capabilities and continuously innovating, we are confident in our ability to enhance our market presence and deliver high-quality products to customers.

  • Spotify launches new ‘Music, Magic Hai’ campaign

    Spotify launches new ‘Music, Magic Hai’ campaign

    Mumbai: In an effort to highlight the role of music in listeners’ lives, across moments and relationships, Spotify launches a fresh campaign in four languages – Hindi, Tamil, Telugu, and Malayalam.

    Reflecting the sentiment of “music, magic hai”, the new advertisements include four short films, which showcase, through simple relationships, how music unites, evokes nostalgia, bridges generational gaps, and is an enjoyable, everyday companion.

    Spotify India head of marketing Neha Ahuja said, “Music is a powerful medium that can transform your mood, and make and mend relationships. It has the power to make everyday moments magical. The new Spotify campaign aims to bring these emotions and moments to life, resonating deeply with Indian listeners.”

    For a seamless listening experience, Spotify also has a new offer for its Indian users (valid till August 25), wherein they can enjoy three months of Spotify Premium at ₹59. Eligible users can avail the offer at https://www.spotify.com/in-en/premium/. Other options such as individual, duo, family, and student plans are also available for those who are not eligible for the current offer.

  • Flipkart’s ‘Kuch Khaas Kamao’ showcases seller pride and equality

    Flipkart’s ‘Kuch Khaas Kamao’ showcases seller pride and equality

    Mumbai: Flipkart, an e-commerce marketplace, has introduced a new series of ad films, as part of its ‘Kuch Khaas Kamao’ campaign for sellers on the platform. The earlier films highlighted the benefits beyond financial gains for sellers partnering with Flipkart. In the second film, the focus shifted to how Flipkart combines reliability, quick service, accessibility, and trust, showcasing how sellers can leverage Flipkart Seller Hub to grow their businesses, while celebrating the power of human connections.

    In this third film, the campaign emphasizes the pride sellers feel when they sell through Flipkart. The new films illustrate that sellers can sell any kind product, big or small, with immense pride on Flipkart. Whether it is a storage case, tiny decorative item or a plant / simple utility product, Flipkart enables sellers to succeed regardless of the product size. The platform provides equal opportunities for all sellers to be profitable and successful, celebrating the diversity of products and the confidence with which sellers offer them. The message, ‘Flipkart ke saath, har cheez becho shaan se’, emphasizes Flipkart’s transformative impact on sellers’ lives and businesses.

    Ad film one: Amidst Arabian Nights-themed props, a seller proudly shares that he runs a business of plants. Initially, the other parent mistakenly thinks the seller means cement plants, leading to an imaginative moment where the seller is pictured working at a cement plant. This confusion is quickly clarified as the seller explains that he sells artificial plants. He then proudly showcases his products on the Flipkart app, highlighting the convenience and pride associated with being a Flipkart seller. The ad concludes with a message of trust and pride, reinforcing the campaign’s tagline: “Flipkart ke saath, har cheez becho shaan se”.

    Ad film two: Set in a corridor of an apartment building, the film captures a Flipkart seller moving into her new home, aided by two movers carrying a large cupboard. Holding a carton, she is greeted by a curious neighbor who welcomes her to the building and asks about her profession, to which she replies saying she runs a business of cases. The neighbor’s initial confusion, thinking she fights legal cases, leads to an imaginative scene where the seller is seen in lawyer attire. This humorous moment is quickly clarified as the seller proudly reveals that she runs a business making travel cases. She showcases her products on the Flipkart app, highlighting the ease and pride of selling on the platform. The ad concludes with a playful twist as the seller, mirroring the courtroom drama, confidently says “Order Order” while pointing to her phone, reinforcing the campaign’s tagline: “Flipkart ke saath, har cheez becho shaan se”.

    Flipkart business head – marketplace, Sakait Chaudhary said, “At Flipkart, we are dedicated to empowering our sellers to present their products with pride, no matter their size or type. The ‘Kuch Khaas Kamao’ campaign highlights that on our platform, sellers can experience significant growth and success, regardless of their business scale or product range. This initiative celebrates the pride our sellers take in their work and their journey with Flipkart. Through the Flipkart Seller Hub, we are committed to providing the essential tools and support to help our sellers reach new heights and cultivate lasting customer relationships.”

  • BlackCab Agency Network launches ‘Badhai Ho, Mithai Lo’ campaign

    BlackCab Agency Network launches ‘Badhai Ho, Mithai Lo’ campaign

    Mumbai: Meetha, by Radisson the cherished name in traditional Indian sweets is thrilled to announce the grand opening of its newest stores in Borivali and Bandra. A unique and heartwarming campaign curated by BlackCab Agency Network called ‘Badhai Ho, Mithai Lo’ with a “Meetha Man” a curated character for the campaign is all set to spread joy to the busy citizens of Mumbai.

    BlackCab meticulously planned and executed a comprehensive campaign for the Meetha store launch that included striking hoardings, impactful moment marketing, and captivating digital content. Additionally, BlackCab has revamped Meetha’s packaging, giving it a fresh and vibrant look that aligns with the brand’s celebratory spirit. The engaging narrative sees Meetha Man surprising strangers with delicious treats, turning their initial confusion into moments of celebration. The campaign further highlights Meetha’s mission to bring people together by the universal love for sweets.

    “At BlackCab, we aim to create campaigns that resonate with people and evoke genuine emotions. With the introduction of Meetha Man and the ‘Badhai Ho, Mithai Lo’ campaign, we aim to spread joy and celebrate the essence of Indian sweets. We believe this campaign will not only enhance Meetha’s brand presence but also bring smiles to countless faces across the city.” said BlackCab Agency Network founder and director Siddhartha Singh.

     

  • SilverWings launches the “Mast Rehne Ka” campaign

    SilverWings launches the “Mast Rehne Ka” campaign

    Mumbai: SeniorWorld, a company focused on the elderly since 2015, has launched its “Mast Rehne Ka” campaign, which captures the enthusiasm for life that seniors have and promotes an active, engaged, no-worry lifestyle.

    The campaign aligns with the launch of their SilverWings Club lifestyle based membership plan – which provides a variety of benefits and privileges centred around fun, engagement and travel. To enhance independence and peace of mind for seniors as well as their families, the membership comes with access to a 24*7 ambulance coordination helpline covering 700 cities and a Motion sensor light to reduce the chances of tripping and falling in the dark at home or while travelling. In addition, as part of the welcome kit, customers also get a specially designed deck of magic playing cards which promises to provide unlimited fun and create new memories. The club membership comes at an extremely nominal introductory price of Rs 125 per month and also enables daily interaction & engagement with other like minded seniors.

    SeniorWorld co-founder Rahul Gupta commented, “We are thrilled to introduce our ‘Mast Rehne Ka’ campaign which celebrates our beloved elders’ Zest for Life. We are also delighted to launch our SilverWings Club membership which enables seniors to lead more active, fun, engaged & independent lives. The club membership costs less than the cost of a cup of tea per day. It is the best gift that people can give to elders in their family, making a positive and qualitative difference in their lives.”

  • VT Markets releases first-ever ad campaign in South Asia

    VT Markets releases first-ever ad campaign in South Asia

    Mumbai: VT Markets has announced the launch of its first-ever video ad campaign in South Asia. Titled “Trading can be easy”, the ad features the many different benefits of the Sydney-based broker set against familiar local scenes and will be available on all online platforms, including Facebook, Instagram, and Hotstar.

    The launch marks the first of many efforts by the broker this year to penetrate the rapidly growing South Asian financial market. The multi-asset brokerage will also see increased localisation catered to the South Asian market as part of this initiative, including greater support for local languages.

    “Our global presence notwithstanding, our regulation by the ASIC, FSC, and FSCA has imbued us with a good understanding of what it means to protect clients and to foster credibility,” said VT Markets MENA business development Qusai Zeod, “We believe that South Asian markets are at this point underserved by current financial platforms that lack the regulatory rigor to protect the interests of their clients.”

    Filmed in different parts of India, the television ad illustrates the ease of trading with VT Markets, depicting characters making trades while going about their day—ordering a chai tea, getting a haircut, or even when haggling at the marketplace. Through tongue-in-cheek humor, the ad explores how trading, when made simple, can positively impact everyday lives.

    As part of the campaign, clients who join during this promotional period will be eligible to receive up to $10,000 on their initial deposit. Active traders can also enjoy up to 13 per cent interest on the balances of their trading accounts. Both regional promotions are subject to their respective terms and conditions.

    New traders can expect to leverage on free educational resources, seminars, and weekly webinars in Hindi, Telugu, Tamil, and English that will help them on their trading journey. They can also benefit from in-depth market analyses and news that will imbue them with the necessary trading acumen needed to make successful trades.

    The platform has integrated popular and secure local payment methods, such as UPI, and direct bank transfers, to facilitate easy deposits and withdrawals for South Asian clients. Expecting growing demand, the brokerage will also institute 24/7 customer support and introduce dedicated account managers to aid clients in their onboarding.

  • Amocare launches #MyHappyPlace campaign

    Amocare launches #MyHappyPlace campaign

    Mumbai: Amocare, the natural wellness company, has announced the launch of two new products designed to support men’s well-being and cultivate a happy, healthy lifestyle – all within the framework of their ‘#MyHappyPlace’ campaign: the Phoenix chewable tablets for men and the Tender Touch refreshing intimate deo serum for men. The product range is an extension of Amocare’s scientifically formulated product arsenal, to address lifestyle-related intimacy concerns.

    Amocare’s ‘#MyHappyPlace’ campaign aims to celebrate intimacy, break down stigmas surrounding couples’ well-being, and foster open communication between couples. The campaign intends to educate consumers about the hindrances caused by lifestyle stressors. With natural products that empower couples to take charge of their well-being, the new launch of the Phoenix chewable tablets and Tender Touch refreshing intimate deo serum directly reinforces Amocare’s commitment to transparency, quality, and innovation in the natural wellness sector.

    Commenting on the launch, co-founder and director Prabhat Maheshwari said, “As we extend our range of solutions, we recognise the immense potential of the Indian wellness market on an expansion trajectory. With Amocare’s ‘#MyHappyPlace’ campaign centred on eradicating cultural stigmas, and stigmas, and overall well-being resonates with discerning consumers. For them, we are committed to differentiating our new launches from existing solutions by prioritizing natural ingredients backed by robust clinical and customer data. These developments by Amocare are an endeavour to proliferate holistic approach to natural wellness among couples.”

    Phoenix Chewable Tablets, in lemon flavour, are formulated with a blend of natural and safe ingredients, including L-Arginine for enhanced blood flow, Astaxanthin, a potent antioxidant, and Pinorox R for improved blood flow and erectile function. Available in convenient and discreet 30 and 60 chewable tablet variants, this product is vegetarian, gelatin-free, gluten-free, nut-free, cruelty-free, trans-fat-free, and contains no artificial colours.

    The Tender Touch refreshing intimate deo serum for men is an industry-first natural wellness solution, in India. The product offers sweat and odour prevention in a non-sticky formula, with up to eight hours of freshness. Engineered to be free of silicone, phthalate, mineral and paraben, the Tender Touch refreshing intimate deo serum features a pleasing fragrance. It absorbs moisture, soothes skin, provides antibacterial protection, and boosts confidence, fitting seamlessly into daily grooming routines.

    Both the Phoenix chewable tablets and Tender Touch refreshing intimate deo serum have been formulated after undergoing rigorous testing processes, to ensure their safety and efficacy.  The products are available to purchase on Amocare’s website, and e-commerce channels of Amazon, Flipkart, TATA1mg and other leading platforms.

  • Seagram’s Imperial Blue’s latest “Because, Men will be Men” campaign hits a six with humor and AI

    Seagram’s Imperial Blue’s latest “Because, Men will be Men” campaign hits a six with humor and AI

    Mumbai: Seagram’s Imperial Blue packaged drinking water has once again succeeded in putting a smile on people’s face with the latest addition to its iconic “Because, Men Will Be Men” campaign. Known for its humorous depiction of men’s quirks, the campaign seamlessly blends relatable settings with spontaneous men behaviour, celebrating the lighter side of life.

    Playing on the nation’s cricket fever, Imperial Blue demonstrated its keen insight into the Indian audience by masterfully amalgamating the essence of ‘menisms’ with humor, against the backdrop of cricket — a game the nation obsesses over. The campaign illustrated how even the most unexpected situations could be transformed with humour, inspiring great admiration and encouraging people to share their interpretations of the film across social media. The brand’s unique humour-led take on a typical cricket stadium situation aligns perfectly with the brand’s purpose of ‘Embracing life with a smile’. The phenomenal response received by the campaign reaffirms that the brand message hits a sweet spot with its audience far and wide.

    To further enhance brand affinity, Imperial Blue leveraged AI to create personalized versions of the ads, leading to widespread conversations and engagement. This customization enriched viewer interaction and highlighted the brand’s commitment to forging meaningful connections.

    Imperial Blue’s “Because, Men Will Be Men” campaigns enjoy an enviable legacy of delivering timeless films. And the brand hit it out of the park yet again with its latest blockbuster launched during this cricket season. By cleverly blending the essence of ‘menisms’ with humor and tying it to the nation’s cricket craze, the campaign managed to strike a deep chord with the audience. This is also a perfect example of what happens when the magic of creativity gets elevated by the power of technology. Leveraging AI to customise the ad with familiar names has further deepened connection with the audience, boosting brand affinity by making the content even more relatable. Once again, Imperial Blue has succeeded in making its consumers’ lives a bit more enjoyable, one campaign at a time.

    The brand’s recently concluded campaign took social media by storm, captivated audiences and sparked a wave of memes and conversations across various platforms, particularly on Instagram. Working on such an iconic initiative that has made consumers smile for decades and creating something fresh was both a challenging and rewarding experience. The integration of AI not only elevated the campaign’s impact but also remained true to the distinctive style of Imperial Blue communications.

  • Magicrete launches tile adhesive ad campaign

    Magicrete launches tile adhesive ad campaign

    Mumbai: Magicrete, producers of AAC blocks, construction chemicals, and precast construction solutions has announced the launch of its latest ad campaign for its tile adhesive product range. This campaign, featuring actor Sumeet Vyas, highlights the advantages of using tile adhesive over traditional cement-based methods for tile installation. The ad showcases the superior strength, durability, and ease of use that Magicrete’s tile adhesive offers, ensuring a flawless and long-lasting finish.

    The advertisement video is now live on YouTube, Meta, and various OTT platforms.

    The ad campaign demonstrates the common pitfalls of using sand and cement mix for fixing tiles, such as cracking and debonding. The campaign educates consumers on why tile adhesive is a superior choice, emphasising the product’s strength and longevity.

    “In India, many people still rely on traditional methods like sand and cement for tile installation. While these methods have been in use for decades, they come with significant drawbacks, such as weak adhesion and tile breakage. Countries around the world have embraced tile adhesives, leading to widespread adoption and significant market penetration. However, in India, the penetration of tile adhesives remains at a modest 15 per cent, highlighting a substantial opportunity for growth and modernisation in the construction industry. As India advances over development index, homeowners have become more discerning and seek better products for their homes. Our Tile Adhesives meet their evolving needs, offering superior performance and peace of mind,” said Magicrete MD Sourabh Bansal.

    Talking about the concept, Cellar Door Productions director Rishav Rastogi said, “This is the second time we have had the pleasure of working with Magicrete, albeit on a different product range. The tagline ‘Naya Ghar Banta Hai Magicrete se’ resonated perfectly well with the company’s range of Tile Adhesive products. The campaign marks a significant shift in how people perceive home building. It encourages homeowners to move beyond traditional methods of fixing tiles, embracing the superior technology and durability of Magicrete’s products. Sumeet Vyas, with his relatable on-screen presence brings the character to life and embodies the trust that we wanted to convey. The two ad campaigns are set to revolutionise the way people think about tile installation.”

    Magicrete has been at the forefront of modern construction technology in India for the past decade, contributing significantly to the ‘Housing for All’ initiative through its innovative yet affordable construction solutions. The company is spearheaded by a team comprising graduates from prestigious institutes such as IIT Kharagpur, IIT Delhi, and IIM Lucknow and is backed by notable investors including Motilal Oswal Private Equity and India SME.