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Tag: Campaign

  • Spykar launches the #YoungRestlessResponsible campaign

    Spykar launches the #YoungRestlessResponsible campaign

    Mumbai: Spykar, an Indian denim brand, has taken a stand for the nation’s pride and respect by launching a powerful #YoungRestlessResponsible campaign that inspires the young and restless. As India celebrated its 78th Independence Day, Spykar, with its campaign, urged Indians to uphold the dignity of the national flag by addressing the disheartening issue of discarded national flags.

    The brand is concerned about the growing disrespect towards the national flag, especially after Independence Day. To address this, Spykar is encouraging young Indians to responsibly collect and dispose of flags, fostering civic responsibility. The #YoungRestlessResponsible campaign, created by Brandmovers Interactive India, reflects Spykar’s commitment to the nation. By engaging the energetic and influential youth, Spykar aims to create a lasting societal impact. The campaign raises awareness about respecting national symbols and encourages young Indians to actively contribute to building a better future, inspiring a generation of responsible citizens connected to their country’s heritage and values.

    “Our youth is the future of India, and we believe they have the power to create a positive change,” said Spykar co-founder and CEO Sanjay Vakharia. “The campaign is a step towards fostering a sense of responsibility and respect for our national symbols. We urge everyone to join us in this endeavor and help us create a cleaner and more respectful India.”

    Spykar invites everyone to join the #YoungRestlessResponsible movement and be a part of building a cleaner, more respectful India.

  • Center fresh launches ‘Aage Badh’ campaign

    Center fresh launches ‘Aage Badh’ campaign

    Mumbai: Center fresh, Perfetti Van Melle India’s flagship gum and mints brand has launched its new “Aage Badh” campaign with Varun Dhawan as the brand ambassador. The campaign aims to inspire young people to adopt a forward-looking attitude and overcome everyday setbacks with a fresh perspective.

    This collaboration between Center fresh and Varun Dhawan aims to engage and inspire audiences. Varun Dhawan showcases how Center fresh’s boost of freshness can positively impact one’s outlook on life. The campaign’s quirky storyline and uplifting message are designed to resonate with Gen Z audiences and make a lasting impression.

    Perfetti Van Melle India MD Nikhil Sharma said, “With presence in close to three million outlets today, the Center fresh brand has retained its appeal to consumers over the years by being relevant and consistently refreshing its communication. We are thrilled to be partnering with Varun Dhawan for our current campaign. He delivers a sparkling performance in the TVC nicely conceived by Ogilvy and is born out of strong insight.”

    Center fresh has always prioritised connecting with the younger generation, and our latest TVC with Varun Dhawan exemplifies our commitment to providing a fresh perspective and moving forward in life,” said Perfetti Van Melle India MD Gunjan Khetan. “Varun’s ability to connect with diverse audiences, particularly the youth, infuses Center fresh with a new energy that will resonate strongly with our fans.”

    “I’m proud to be a part of the Center fresh family and their new campaign, Aage Badh,” said Varun Dhawan. “As someone who’s always on-the-go, I know how moving on from small, daily setbacks with a fresh perspective can really turn my day around – whether I’m on set, at a shoot, or just living life to the fullest. It always helps to just pop a center fresh and ‘Aage Badh’! This, for sure, is going to be my mantra going forward”

    Commenting on the same, Ogilvy India creative director Anurag Agnihotri said, “Our message here is simple – Life’s challenges  are just opportunities in disguise. Take a moment to pause, refresh, and reboot – then tackle them head-on with a clear mind and a positive attitude. Embrace the chance to grow, learn, and move forward. Simply Aage Badh Ja.”

    The Aage Badh campaign, launched across television, digital, and social media platforms, is designed to resonate with young audiences who embrace the mantra of moving forward despite daily setbacks. Center fresh encourages today’s youth to stay positive, adapt to change, and live life to the fullest.

  • GoSats unveils ‘Freedom Rewards Fiesta’

    GoSats unveils ‘Freedom Rewards Fiesta’

    Mumbai: GoSats, an Indian Bitcoin & gold rewards company has launched Freedom Rewards Fiesta, an exclusive Independence Day campaign focusing on offering major discounts to new users and exposing them to the world of Bitcoin rewards. The campaign will offer major discounts to its virtual intro card users, enabling them to immerse themselves in festive shopping from premium brands, while securing financial independence.

    This exclusive campaign will commence on 13 August, offering new virtual Intro card users the option to acquire the Elite Card for a discounted price of Rs 499, instead of Rs 999 during the campaign period. Furthermore, the new users will also receive Rs 100 cashback on their first Elite card recharge. Intro card users who upgrade to the Elite card will have the opportunity to acquire additional higher rewards than before, in line with the rest of the Elite card users. The campaign will conclude on 15 August.

    New users can avail of the Freedom Rewards Fiesta offer by activating their virtual intro card for free during the entirety of the campaign duration. By upgrading their intro card to the Elite card using the 50 per cent discount, users will be subject to higher rewards by shopping on numerous top brands and e-commerce marketplaces – including Amazon Prime Vouchers (15 per cent), EatSure (eight per cent), AJIO (seven per cent), PVR (10 per cent) & Zomato (2.5 per cent). This exclusive offer emphasises GoSats’ commitment to making affordable digital shopping experiences accessible to everyone.

    GoSats co-founder & CEO Roshan Aslam shared his enthusiasm for the Independence Day campaign saying, “On India’s 78th Independence Day, GoSats wants to revisit its commitment to help individuals earn Bitcoin and Digital Gold rewards, enabling them with remarkable rewards system to shop online at a cost-effective way. The Freedom Rewards Fiesta will focus on helping more individuals to join our large community, enhancing user experience, value and satisfaction. We remain dedicated to bringing the world of affordable online shopping to our customers’ doorstep and thrilled to ensure heightened user engagement.”

  • Zoreko launches its newest campaign ‘Freedom to Play’

    Zoreko launches its newest campaign ‘Freedom to Play’

    Mumbai: Family entertainment centre, Zoreko is geared up to celebrate the 78th Independence Day with ‘Freedom to Play’ campaign for gaming enthusiasts with great offers on both games and food. This one-of-a-kind offer is all set to transform the spirits of gaming enthusiasts where games and fun can go hand in hand. With top-ups of ₹1508, ₹5000, or ₹7800, gamers will receive bonus credits ranging from 15 per cent to 100 per cent, which will give them the freedom to play the games of their choice. Such offers allow patrons to spend more time with their loved ones.

    Zoreko – Original Gamers is redefining its role in the gaming and entertainment industry by focusing on the specific needs of dedicated gamers, a key target market, while honoring its gaming roots. Unlike generic family entertainment centers, Zoreko positions itself as a specialist gaming arena, offering a comprehensive experience that includes gaming, food, and drink.

    “Zoreko, a “Made in India” brand, has always resonated with the spirit of progress and independence. We hope that our Independence Day Offer, which is available at all Zoreko locations, will strengthen the national spirit. This initiative is a reflection of our dedication to offer cutting-edge technologies and the most immersive experience possible, to India’s fervent gaming community. Zoreko is dedicated to providing unmatched value as we set out on this joyous journey. We also anticipate taking advantage of India’s growing VR and AR experiences, with the goal of leading this $3 billion industry,” said consulting CMO Avanish Agarwal.

  • iThrive’s new campaign pledges freedom from lifestyle diseases

    iThrive’s new campaign pledges freedom from lifestyle diseases

    Mumbai: Ahead of This Independence Day, iThrive has extended its impactful ‘Making the Right Choice’ campaign with a renewed focus on addressing the pressing health challenges faced by India today. Under the theme “Freedom from Lifestyle Diseases,” the campaign aims to educate and inspire individuals to take control of their health through informed lifestyle choices.

    India, recognised as the diabetes capital of the world with over 723 million affected, faces a serious health crisis, with 50 per cent of diabetes patients unaware of their condition, according to the International Diabetes Federation 2021. Additionally, the prevalence of PCOS, the most common endocrine disorder among Indian women, poses risks like infertility if not managed. Lifestyle choices significantly contribute to PCOS, and this campaign urges women to take control of their health by making informed decisions.

    iThrive founder and CEO Mugdha Pradhan emphasised the campaign’s mission: “At iThrive, we pledge to make India free from lifestyle diseases. This Independence Day, we are committed to guiding individuals towards healthier choices that will liberate them from the burden of chronic conditions. Together, we can build a nation where well-being and vitality are within everyone’s reach.”

    Moreover, the campaign addresses thyroid health, a concern for 42 million people in India, often linked to lifestyle factors. By providing education on the importance of thyroid health, iThrive aims to empower individuals to make lifestyle changes that can positively impact their well-being. The campaign also sheds light on Irritable Bowel Syndrome (IBS), which affects four to seven per cent of the Indian population, largely driven by poor dietary choices. Through this campaign, iThrive focuses on the importance of making the right dietary choices to manage and prevent IBS. This Independence Day, iThrive calls upon every Indian to pledge to achieve freedom from lifestyle diseases by making informed, healthy choices.

    “Our mission at iThrive is to heal India by guiding individuals towards a healthier lifestyle. This Independence Day, we urge everyone to make the right choices and free themselves from the chains of lifestyle diseases. Together, we can create a healthier, happier nation,” said iThrive head of marketing Sumeet Salve. “The ‘Making Right Choices’ campaign is more than just a message; it’s a movement. We want to empower every individual to take charge of their health by making conscious, informed decisions. This Independence Day, let’s pledge to live healthy and inspire others to do the same.”

    iThrive’s “Freedom from Lifestyle Diseases – #MakingTheRightChoice” campaign is a clarion call for every Indian to prioritise their health. This Independence Day, let’s pledge to live a healthy life by making the right choices and joining iThrive in its mission to create a disease-free India.

  • Zepto launches ‘Rakhi Aapki, Lifafa Humara’ campaign

    Zepto launches ‘Rakhi Aapki, Lifafa Humara’ campaign

    Mumbai: Zepto is launching its “Rakhi Aapki, Lifafa Humara” campaign for Raksha Bandhan, offering a modern take on the traditional Shagun ka Lifafa. Following the success of their third-anniversary campaign, where they delivered 750,000 orders, they are now preparing to deliver over 3.5 million orders in just three days this Raksha Bandhan.

    The Zepto lifafa will feature a scratch card for both brothers and sisters, with a chance to win prizes worth Rs 5 crores, including cars, a trip to Dubai, iPhones, TVs, speakers, and more. Every lifafa guarantees a prize, ensuring no one goes empty-handed.

    Additionally, they have released a rap ad film that captures the fun and love of sibling relationships, blending playful banter with a catchy tune, making this Raksha Bandhan memorable.

    “Shagun ka Lifafa holds cultural significance during Raksha Bandhan, and we decided to take the sibling rivalry to a whole new level” said Zepto chief brand officer Chandan Mendiratta. “We’re thrilled to partner with Dabur and many other partners including Easemytrip, Ariel and Tide to bring exclusive prizes and experiences to our customers, making this festival even more special.”

    Starting 16 August 2024, you can catch the Shagun ka Lifafa ad film across all your favorite digital and social media platforms.

  • Sirona launches Raksha Bandhan campaign

    Sirona launches Raksha Bandhan campaign

    Mumbai: Sirona, a feminine hygiene brand (part of the Good Glamm Group), has launched a powerful new Raksha Bandhan campaign featuring the impower self-defence pepper spray. Shining a spotlight on the stark safety divide between men and women, Sirona’s latest Rakhi campaign highlights this disparity. It encourages everyone to take active steps in protecting their loved ones by empowering them with the impower self-defense pepper spray.

    While men often feel relaxed and secure in daily situations like walking at night or taking a cab, women navigate a world where vigilance is an unavoidable reality. The campaign video highlights just that and has already garnered over 1 million views, resonating with audiences across the nation, and reflecting on Sirona’s ongoing commitment to addressing the unique challenges women face and providing practical solutions to enhance their safety.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by ScoopWhoop (@scoopwhoop)

    “It is unfortunate that we live in a world where women have to constantly watch their backs,” said Sirona head of marketing Anika Wadhera. “While we hope the world becomes a safer place for them, we must ensure that they can take their safety into their own hands. Our goal at Sirona is to empower women so that they feel confident and secure in their daily lives when they step out to achieve their dreams. Through the key messaging of the campaign, we want to reach out to men, highlight the safety divide, and encourage them to do their bit to ‘impower’ the women in their lives.”

    Impower pepper spray is a non-lethal self-defense tool designed to bridge this safety gap. It provides women with a device that can be used in unfortunate circumstances where they may need to protect themselves. The spray causes a severe burning sensation in the eyes, excessive tearing, breathing difficulty, extreme coughing, and a runny nose for about 45 minutes, giving women enough time to escape from danger.

    This Raksha Bandhan, Sirona invites everyone to step beyond traditional gifts and focus on meaningful gestures that ensure the safety and well-being of their loved ones. By gifting the Impower Pepper Spray, you not only express your love but also take a proactive step towards their protection.

  • Spykar celebrates Raksha Bandhan with #ThreadsOfLove campaign

    Spykar celebrates Raksha Bandhan with #ThreadsOfLove campaign

    Mumbai: Spykar, an Indian denim brand, has launched a dedicated campaign for Raksha Bandhan – #ThreadsofLove. Embracing the young and restless spirit, this campaign is a heartfelt tribute to the unbreakable bond shared by siblings as they journey from childhood to adulting. The video captures the sibling dynamic and the laughter shared, light-hearted rivalries, and unconditional support for one another.

    To celebrate this occasion, the brand has curated a special “Threads of Love” hamper that is designed to symbolize the everlasting connection between siblings. Just like last year, a beautiful and thoughtful gift pack through its campaign “Threads of Love”, the brand continues its tradition of creating special moments between siblings by introducing a beautiful and thoughtful gift pack. It is an exclusive hamper that features a cross-body bag, a wallet with style, refreshing deo, captivating perfumes, and an exciting gift voucher for your sister. At the core of this gift pack lies an exquisite infinity bracelet Rakhi that symbolises the limitless love and support that siblings share with one another. This collection characterizes what Raksha Bandhan is all about and how Spykar truly believes in offering the latest for the young and restless. More than a gift, it’s a bond—a celebration of trust and togetherness.

    Traditionally, Raksha Bandhan, India’s most endearing festival has been associated with brothers gifting their sisters. However, this year, Spykar aims to challenge this norm by celebrating the infinite bond shared by siblings. Recognising the peculiar and powerful tie between siblings based on care, joy, and selfless affection, Spykar seeks to establish a more inclusive Raksha Bandhan celebration.

    “Raksha Bandhan is a festival that resonates with sibling love, in its most pristine and most powerful form,” said Spykar co-founder and CEO Sanjay Vakharia. “With #ThreadsOfLove, we would like to contribute to building a platform where people can thank their siblings for being in their lives. Spykar is proud to be associated with this timeless connection between siblings, capturing the spirit of being ‘Young and Restless’.

    For Spykar, Raksha Bandhan is not any festival, but it is a celebration of siblinghood. Now, celebrating that very essence, Spykar urged their customers to share their warm, heartwarming moments of Raksha Bandhan celebrations on social media with the hashtag as part of their #ThreadsofLove campaign.

     

  • Zepto champions inclusivity in its new campaign

    Zepto champions inclusivity in its new campaign

    Mumbai: Zepto recently celebrated its third anniversary. As the company continues to grow and scale, it remains committed to building a diverse and inclusive community. Zepto has launched a new campaign showcasing the stories of women and differently-abled employees who have overcome challenges and achieved success with the company’s support. Zepto’s latest campaign features two digital films showcasing inspiring stories of inclusivity.

    The first film highlights the journey of Vishwanath, a differently abled delivery partner turned team leader, exemplifying the company’s commitment to equal opportunities and empowerment. Vishwanath, a differently abled employee at Zepto Cafe in Bellandur, Bangalore, is one of over 100 differently-abled staff members who embody the company’s commitment to equal opportunities and empowerment, and his story is a testament to the impact of this inclusive approach.

    “Vishwanath’s story is one of grit and opportunity. He exemplifies strength in silence and is a joy to work with,” said Zepto co-founder Kaivalya Vohra.

    Vishwanath’s story is one of grit and opportunity

    The second film celebrates the success of Zepto’s women employees, featuring stories of those who have overcome challenges and achieved leadership roles, including store leaders and women pickers. Zepto has already achieved a milestone of having more than 50 per cent women in its day shift personnel and is committed to maintaining these numbers as they continue to scale and grow.

    Additionally, 10 per cent of its stores are led by women pickers, and over 10 per cent of its day employees in Zepto cafes are differently abled. These numbers mark the beginning of Zepto’s journey towards a more diverse and inclusive workforce.

    “1200 women are just the beginning. Since shooting this video, we have welcomed 200 more women to Zepto, bringing the total to 1400+ women in our warehouse teams. To serve our diverse world, we need all voices represented. Every voice matters, and we are committed to increasing this number to match, if not exceed their counterparts!” Zepto co-founder Kaivalya Vohra.

    1200 women are just the beginning

    As Zepto scales 10X in the coming months, its commitment to inclusivity will remain a cornerstone of its growth strategy, driving innovation and success.

  • Goibibo celebrates 15 years with ‘goibiBRO’ campaign

    Goibibo celebrates 15 years with ‘goibiBRO’ campaign

    Mumbai: Goibibo, an Indian travel platform, marks its 15th anniversary with a customer-focused campaign, offering a range of special deals and discounts. This celebration includes discounts of up to 45 per cent on hotels, homestays and hostels, up to 10 per cent on domestic and international flights, and airport cabs, up to 15 per cent on buses, and upto 30 per cent on holiday packages. The travel platform is also offering select customers a chance to enjoy a free stay at luxurious five-star hotels. The brand’s anniversary sale, running from 7 to 22 August, promises to provide travelers with exceptional value. 
    As part of the festivities, Goibibo has introduced the “goibiBRO” campaign with the tagline, “Iss saal party tera BRO dega,” reflecting its commitment to putting customers first. This 15-day mega sale is designed to offer customers unique deals each day, enhancing their travel experiences.

    Goibibo CMO Raj Rishi Singh stated, “Our 15th anniversary is a significant milestone, and we wanted to celebrate it in a way that resonates with our customers. The ‘goibiBRO’ campaign is our way of thanking them for their loyalty. We’re hosting the party, ensuring our customers feel valued.”

    Goibibo’s anniversary campaign reinforces its dedication to delivering value-driven travel solutions, making it a trusted choice for travelers across India.