Mumbai: ZEE5 has introduced its latest AVOD brand campaign, “ZEE5 TV Dekha Kya”, to increase the adoption of connected TVs. The latest TVC highlights the availability of AVOD content on smart TVs, which is currently on air across broadcast, streaming, and digital platforms. Launching this new campaign, ZEE5 reaffirms its commitment to educating users about the flexibility and convenience of watching their favourite TV shows on ZEE5’s AVOD proposition, ZEE5 TV Apna TV.
The TVC humorously addresses the scenario of missing out on TV shows due to the constraints of traditional broadcasting schedules. The promos feature a disgruntled wife and mother who missed her TV show and is introduced to the concept of watching ZEE5 on a connected TV by her child. The child explains how ZEE5 allows users to move beyond the limitations of scheduled TV programming, offering a wide array of content that can be accessed anytime, anywhere.
Speaking about the campaign, ZEE5 India chief business officer Manish Kalra stated, “We aim to connect with our audience in innovative ways to reinforce ZEE5’s AVOD identity through ‘ZEE5 TV, Apna TV’. The ‘ZEE5 TV Dekha Kya’ campaign reflects our dedication to offering a seamless and enjoyable entertainment experience to our audiences at their convenience. With the rise of connected devices, this TVC gives viewers the flexibility to enjoy their favourite content directly on their smart TVs, anytime, leading to an on-demand, high-quality viewing experience.”
The campaign will be available in multiple languages, including Hindi, Marathi, Bangla, Tamil, Telugu, Kannada, and Malayalam to reach a wider audience. This inclusive approach ensures that viewers from different regions across India can enjoy the benefits of ZEE5’s extensive library of content, tailored to their preferences and languages.
Mumbai: Schaeffler India, a motion technology company, has returned with the second edition of its REPXPERT Mobile Training Van campaign. This program aims to upskill mechanics nationwide, specially designed for the commercial vehicle (CV) segment.
The first edition of REPXPERT Training Van tour in India was participated by over 2600 mechanics and proved to be a huge success. The mobile technical training unit covered over 9000 kilometers, reaching out to mechanics and automotive professionals in key markets across Northern, Central, and Western India, traversing eight states and 42 cities across the nation. The training program from Schaeffler is designed to offer exclusive, in-depth, hands-on training sessions for mechanics to equip them with the necessary skills to install and maintain vital replacement products correctly, enabling longer lifecycles.
Schaeffler India’s VP of automotive aftermarket Arbind Singh said: “We are excited to commence the second edition of our REPXPERT Training Van campaign across Central and Southern parts of India. Continuing with our innovative approach of on-the-go training, we aim to strengthen our relationship with our mechanic partners as well as reinforce our position as a trusted partner in the automotive community.”
The REPXPERT training van, featuring a product display area and a dedicated training room, will provide mechanics with a hands-on learning experience. Schaeffler’s technical experts will lead in-depth training sessions focused on Schaeffler’s automotive products. This initiative reflects Schaeffler’s commitment to promoting continuous learning and skill development in the industry.
The Schaeffler REPXPERT App will also be highlighted. It offers mechanics comprehensive product information and insights such as tightening torques, work values, and repair instructions. Garage professionals can access helpful tips to support their daily tasks. The app combines the REPXPERT online portal’s functions with mobile convenience and is available for free on iOS and Android for both smartphones and tablets.
Mumbai: Love Depot, an Indian superstore for sexual pleasure products, is celebrating two years with its latest campaign #SteamySatisfactionInEveryHome. Since its launch in 2022, Love Depot has been on a mission to bring pleasure into the everyday lives of individuals and couples across the country. As part of the TTK family, known for household names like Skore Condoms, Prestige Appliances, Eva, Woodwards Gripe Ware, and more.
Love Depot’s latest campaign, #SteamySatisfactionInEveryHome, aims to normalise conversations about intimacy in India. Using the pressure cooker—a staple in every Indian kitchen—as a creative metaphor, taking viewers through a journey of pleasure. With this campaign, Love Depot strengthens its mission to democratise pleasure, bringing it into every home.
As Love Depot reflects on the past two years, the brand has observed people across India welcoming intimate wellness in ways that are both surprising and exciting.
Bangalore and Mumbai: The pleasure cities
Bangalore and Mumbai stand out as key markets for Love Depot, with Bangalore leading in orders for tech-driven pleasure products, particularly app-controlled devices, reflecting the city’s tech-savvy nature. Meanwhile, Mumbai leads with the highest demand for massagers and lubes, indicating a strong preference for smooth and comfortable experiences. These trends not only highlight the strong demand for intimate wellness products in these cities but also position Bangalore and Mumbai as central hubs for pleasure in India.
Lucknow leads the pleasure chart
Lucknow has emerged as the fastest-growing market in India’s intimate wellness industry. The city has shown remarkable growth and continues to be a rising star in the purchase of pleasure products. This trend marks a seismic shift in attitudes, with residents of Lucknow enveloping intimacy with enthusiasm, giving way to a broader change in cultural norms across India.
Couples are exploring more: 60 per cent increase in shared pleasure products
Couples in India are breaking down barriers in terms of owning shared pleasure, with sales of couple’s toys soaring by 60 per cent in the past two years. Massagers, rings and lubes are flying off the shelves, exhibiting an interest towards mutual exploration and shared experiences. This data showcases the progressing dynamics of relationships, where couples are becoming more open and eager to explore new avenues of pleasure together but are also placing greater emphasis on caring for each other’s pleasure and satisfaction.
TTK Healthcare Sr deputy general manager – digital & e-commerce, CPD – Arjun Siva remarked on the milestone, “As we celebrate two incredible years of Love Depot, we are grateful to our customers and partners for their trust and support. Our journey has been driven by our aim to normalise pleasure and make it accessible for everyone. What sets Love Depot apart is our wide selection at great prices. We have curated a collection of best global brands along with trusted homegrown brands like Skore, MsChief and others. We strive towards a superlative customer experience by providing pleasure products across price points, for all preferences, tied together by a discreet shopping experience, be it shipping or payments. This category is just opening up in India and we look forward to driving this growth.”
With a wide assortment of products across categories, Love Depot caters to individuals across all genders and sexual orientations. The store features products from across the globe and from countries like the USA, Canada, Germany, Japan, China, and Austria. These include internationally celebrated brands such as Satisfyer, plusOne, Honey Play Box, Le Wand, We Vibe, Je Joue, alongside TTK Healthcare’s own brands Skore and MsChief.
Mumbai: Ever imagined a McDonald’s burger in AI? McDonald’s India – North and East has leveraged generative artificial intelligence (AI) to launch its new ‘Signature Collection’ of gourmet burgers. The brand has launched the ‘Imagined in AI’ campaign, bringing to life gourmet burgers by combining user-provided inputs with AI-generated visuals, offering customers a unique, interactive experience with the brand along with a chance to avail exciting offers.
Each McDonald’s customer becomes a culinary expert figuratively, as they use an AI chatbot to imagine a gourmet burger. The chatbot will prompt users to select from a diverse range of ingredients from classic favourites to unique, exotic options, and creative combinations to craft a gourmet burger that brings gastronomical dreams to life. Through this initiative, McDonald’s aims not just to engage customers but also involve them by inculcating their imagination in its upcoming collection much ahead of the official launch.
Once customers have imagined their signature burgers, they get the chance to join the exclusive McDonald’s Signature Collection Club* and avail exclusive offers.
How to participate
. To participate, customers can click the link: ‘Imagined in AI’ to access the AI chatbot.
. Start imagining McDonald’s Signature burgers, after agreeing to general T&Cs.
. Imagine all ingredients (bun, patty, exotic veggies).
. Voila, welcome to the Signature Collection Club.
. Customers can collect their reward card from their nearest McDonald’s restaurant (in North and East India).
The Signature Collection of burgers will be available across select McDonald’s restaurants in North and East India starting 4 September 2024 and will be gradually available across the rest of the restaurants in the region.
Mumbai: We often take established traditions for granted because they are familiar. However, the younger generation sometimes questions these norms and offers a new perspective. Parle-G’s Ganesh Chaturthi film celebrates the spirit and joy that Lord Ganesha brings to homes during the festival.
The film is created as a timeless discourse about tradition and gender. It refrains from preaching or instructing the audience. Instead, the audience is drawn in as part of the story. Parle-G’s brand becomes part of the storyline, with a nod to the broader message.
The long-format film conceptualised and created by Thought Blurb Communications captures the mood and spirit of the festival. The film has been conceptualised in Marathi, since the festival holds more relevance in the Maharashtrian community and to reach a wider audience, it has been released in four more languages, as Ganeshotsav is now a pan-Indian festival.
Released in a total of five regional languages, Hindi, Marathi, Kannada, Telugu and Gujarati the film aims to connect with the HSM market and build a stronger connection and recall value.
The story revolves around the protagonist who is charmed by the hubbub of activity in the house in the days preceding the coming home of Lord Ganesha. While the rest of the household is caught up in the buoyant mood of bringing Ganpati home, we see a little girl ask an innocent question. She is not quite satisfied with the response. This is noticed by our protagonist. In the course of the film, the question is resolutely answered, and the family, including the young girl, walks away happy.
The theme is explained succinctly by Parle Products VP Mayank Shah, “Parle-G is usually a participant in every festival and celebration in virtually every household in the country. The idea is powerful enough to merit its own expression. The storyline steers it to the brand’s purpose and delivers its message. The underlying Brand message “Genius is the one, who believes that in the Joy of Others lies our own” is delivered beautifully with emotions that leave most viewers moist-eyed.”
Thought Blurb Communications chief creative officer Vinod Kunj added, “This is the third in a series of long format films we have created for Parle-G that touch upon cultural and social occasions that bring us together. The brief for the strategy and creative team was to shine the light upon an aspect of the event that hasn’t been dwelt on before and deliver the ‘genius’ thinking that is the soul of the brand’s communication.”
National creative director of the agency Renu Somani said, “While every nuance of Ganesh Chaturthi has been covered extensively across every aspect of the communication spectrum, there are some facets that are still not explored. Traditions have always existed, and we all follow them to tell our stories. The way the story unfolds, it carries the brand message of true genius being about using one’s imagination to bring happiness to others.”
The tagline, ‘Genius wohi, jo auron ke khushi mein paye apni khushi’, completes the brand’s message and rounds up the communication. Quite importantly, without expressing any social or moral overtones.
Parle-G’s Ganesh Chaturthi film can be watched across social media and YouTube.
Mumbai: Maharishi Ayurveda has announced the launch of its new campaign, #RightYourWrongs, featuring actress Kalki Koechlin. Known for her off-beat and intense performances, Kalki will be seen donning the hat of a standup comic for the first time in a series of three video commercials that will be launched digitally.
The campaign uses humour to connect with Gen-Z audiences consuming video content across Instagram and YouTube. Ayurveda, the centuries-old Vedic science, is making a comeback. Globally, health experts and influencers are leaning on Ayurveda for holistic and root cause-based solutions. The brand Maharishi Ayurveda has been combining the power of authentic Ayurveda with modern science for over four decades to promote holistic health.
A leader in markets across Europe, North America and the Middle East, the brand is now looking to make young Indians aware of the true power of Ayurveda through its marketing campaigns. The #RightYourWrongs campaign is a step in that direction with the focus on oral health, which in Ayurveda is considered the gateway to overall health. The campaign has been timed around the upcoming festive season in India.
Through the three DVCs, Kalki will unearth a concept not known to many – saliva imbalance – that is often at the root of most dental problems, including tooth decay, gum disease, and bad breath, sensitivity, and if neglected can lead to other systemic health problems over time.
The DVCs will also offer a solution to the problems in the form of Ayurdent toothpaste, an innovative new formula crafted with 20 potent Ayurvedic herbs designed to cleanse, purify, and stimulate healthy saliva production.
Speaking on her association with the campaign, Kalki Koechlin said, “I had a lot of fun working on the Maharishi Ayurveda #RightYourWrongs campaign. There were a few reasons why I just had to do it. The first one was the premise itself. To talk about something as common and ‘non discussion worthy’ as saliva was both bizarre and intriguing. Also, I had never played a stand-up comic – neither in films, nor for any OTT shows. So, this was new to me. But most importantly, Ayurveda and nature-based lifestyle has been a transformative journey for me, and I believe it has the power to positively impact and heal us.”
“The whole world is waking up to Ayurveda, albeit a bit late. But unfortunately, for many young Indians, Ayurveda is ‘not cool’. As a brand, Maharishi Ayurveda is committed to delivering the authentic Ayurveda experience to people all over the world. We are striving to establish a comprehensive healthcare system for a healthier society and world, even relevant for the modern-day lifestyle. Which starts with being discovered by many more consumers,” said Maharishi Ayurveda global D2C business & marketing head Rajat Wahi.
“We’re looking at being far more aggressive with our marketing efforts and connecting with the younger audiences. Kalki is always brilliant, and her comic timing is immaculate. For us, the combination of Kalki and Comedy was a sure shot at our TG seeking us, versus us knocking at their screens with traditional conversations,” he added.
The DVCs have been created by Soumitra Karnik, an independent creative consultant.
Mumbai: Blue Tribe, a plant-based food innovation brand, has launched a new ad campaign featuring Anushka Sharma and Virat Kohli. The couple, known for their commitment to sustainability, represents Blue Tribe’s goal of mainstreaming plant-based eating.
The campaign promotes the benefits of plant-based options, focusing on the brand’s latest product — no maida Soya Chaap. Made from soy flour and wheat flour, this ready-to-eat product offers a protein source that can be used in various Indian dishes like curries, biryanis, and kebabs. After six months of trials, Blue Tribe has introduced flavors such as achari, tandoori, and afghani, which are precooked and can be quickly heated in a microwave.
The ad highlights Blue Tribe’s dedication to offering tasty, nutritious, and eco-friendly plant-based alternatives.
Speaking about the campaign, Virat Kohli shared, “We are thrilled to present this plant-based food innovation that helps bring a crowd favourite like soya chaap in a high protein, hygienic form that is also affordable and convenient.”
Anushka Sharma added, “We are happy to see Blue Tribe begin this new chapter where they have come up with tasty and familiar plant-based products like soya chaap with better nutritional profiles and in affordable and convenient packs.”
Blue Tribe founder Sandeep Singh said, “We are thrilled to launch Soya Chaap, we have already started getting positive response to these products which underscores the market’s need for a trustworthy and hygienic alternative.”
The campaign has been rolled out across multiple platforms, including YouTube ads and social media, on 27 August, 2024.
With this campaign, Blue Tribe aims to reach a wider audience and reinforce its position as a leader in the plant-based food industry.
Mumbai: CHUK, the flagship brand of Pakka, has launched its latest “CHUK Worth It” campaign to solidify the brand’s premium status in the disposable tableware market. The campaign has been strategised to highlight the three key features of CHUK’s tableware products: exceptional sturdiness, resistance to sogginess, and prevention of oil seepage.
As a part of the ‘CHUK Worth It’ campaign, CHUK has produced three impactful videos. One video targets individual consumers and concludes with the tagline “Don’t want drama?,” emphasising the hassle-free experience CHUK products offer. The other two videos focus on business-to-business (B2B) audiences, including restaurants, quick-service restaurant (QSR) chains, caterers, and other food service providers. These videos feature the tagline “Want happy customers?,” highlighting how CHUK’s products can enhance customer satisfaction for businesses.
With this campaign, CHUK aims to showcase its vision of meeting the requirements for premium quality disposable tableware in B2C and B2B markets. By emphasizing the brand’s superior qualities and benefits, CHUK seeks to differentiate itself in the competitive disposable tableware market and reinforce its premium positioning.
Business head, compostables division Satish Chamyvelumani said, ”In today’s fast-paced world, consumers and businesses are seeking products that deliver not just on functionality, but on experience. With our ‘Chuk Worth It’ campaign, we’re not just showcasing our products but reinforcing our commitment to excellence. Contributing towards a cleaner earth has always been at the core of our functioning, and this campaign aligns with our vision. CHUK doesn’t just offer disposable tableware; it offers products that elevate dining experiences and help businesses delight their customers. This campaign embodies our belief that when it comes to quality and reliability, CHUK is always worth it.”
Mumbai: Kotak Securities has launched an exciting new ad campaign for Kotak Neo, titled Tez, aimed at the fast, smart, and intelligent investor who enjoys trading on the go. This campaign celebrates the growing community of Tez investors passionate about investing and actively contributing to India’s transformation from a nation of savers to a nation of investors.
“Tez is a step towards staying connected with today’s smart, informed investors and traders who prefer a fast-paced life. The campaign focuses on these Tez investors who like to stay ahead using Kotak Neo for a seamless investment experience,” said Kotak Securities Ltd CMO Iti Mehrotra. She added, “At Kotak Securities, it has been our continuous endeavour to create better solutions for our customers. We have designed Kotak Neo with an intuitive investment interface that combines investment-friendly features with competitive pricing plans for both youth and traders, powered by research and insights.”
Kotak Neo is a technology-first online trading and investing app that is speed-intensive, perfectly aligning with the fast-paced lives of today’s investors. The ad campaign highlights the accessibility and power of choices that the app delivers to enhance the overall trading experience of its users.
Cartwheel Creative Consultancy founder and creative director, Ramki Desiraju said, “The campaign, in an entertaining way, shows how truly tez people are great at ‘Neo-trading’ and not just shopping, gaming, or streaming, helping them stay ahead in life. The Tez campaign leverages the brand’s trusted legacy and combines it with the user-friendly technology of the Kotak Neo app. It positions Kotak Securities as the ideal partner for traders and investors seeking a fast, convenient, and empowering trading experience.”
Mumbai: In the spirit of Raksha Bandhan, BlueStone has unveiled a new campaign focusing on familial bonds. Titled “#ThreestoOne”, the campaign captures the meaning of relationships. The campaign shines a spotlight on the joy of having that one special person who, while often seen as the ‘extra’ in a couple’s life, gradually becomes an irreplaceable part of the family.
Raksha Bandhan has always symbolised the cherished bond between siblings. But in today’s ever-evolving world, family isn’t just defined by blood. Friendships often blossom into familial relationships, offering a sense of belonging and unconditional love. BlueStone’s latest campaign delves into this modern-day reality with a humorous twist.
Through a series of videos, the campaign follows the life of a modern married couple and the husband’s childhood best friend. Their relationship forms the crux of the narrative, exploring the amusing dynamics of being a ‘third wheel’ in a marriage. With every video, viewers are taken on a journey filled with laughter and heartwarming moments, culminating in transforming a love-hate relationship between the wife and the best friend into a bond that mirrors the sibling connection.
Commenting on the campaign the brand’s spokesperson said, “Raksha Bandhan is traditionally about the bond between brothers and sisters. However, we wanted to celebrate the relationships that go beyond conventional definitions of family. Our campaign is a tribute to all those friendships that evolve into something deeper, stronger and truly special. We hope our audience resonates with the humour and warmth of the series and recognizes the value of these unique relationships.”
Join BlueStone in celebrating Raksha Bandhan by embracing the festival’s spirit, where every friendship can become a cherished family bond. Here’s to the friends who become family and the third wheels who make every moment more fun.
