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Tag: Campaign

  • Mohey unveils ‘Jab Aap Taiyaar, Hum Taiyaar’ campaign

    Mohey unveils ‘Jab Aap Taiyaar, Hum Taiyaar’ campaign

    Mumbai: Indian wedding wear brand – Mohey unveiled its latest campaign, ‘Jab Aap Taiyaar, Hum Taiyaar,’ featuring actress and the new brand ambassador, Janhvi Kapoor. In a culture often shaped by societal expectations and strict timelines, many women face pressure to make life-altering decisions, like marriage, before they feel personally ready. Mohey’s empowering brand-new campaign encourages women to embrace marriage on their own terms and at their own pace. The campaign marks Mohey’s evolution from a bridal wear brand to a complete wedding wear brand. It now offers a wide range, including lehengas, sarees, Indo-westerns, and stitched suits for both brides and bridesmaids for every wedding occasion.

    On the launch of the campaign film, Vedant Fashions chief revenue officer Vedant Modi stated, “The idea behind ‘Jab Aap Taiyaar, Hum Taiyaar’ is to reflect a shift in how marriage is perceived by today’s women. It’s not about societal timelines but about personal growth and empowerment. Mohey is here as a companion to every woman’s journey, ready to celebrate her individuality and choices when she feels it’s the right moment. We are so happy to welcome Janhvi Kapoor to our Mohey family!”

    On becoming the brand ambassador for Mohey, Jahnvi Kapoor said, “As the face of Mohey, I am thrilled to partner with a brand that embodies a forward-thinking approach to modern womanhood. The idea that marriage is a deeply personal decision, with no singular ‘right time’ for everyone, aligns closely with my own values. Mohey’s message of empowering women to make choices on their own terms is both powerful and timely, and I am proud to represent this progressive spirit.”

    The ‘Jab Aap Taiyaar, Hum Taiyaar’ campaign dives into the emotional journey that women experience as they consider marriage. In a visually captivating video, Janhvi Kapoor is shown alongside her squad in a grand wedding setting. Through a series of candid conversations, the campaign showcases the evolving dynamics around marriage decisions—portraying that it’s no longer just about tradition but personal readiness. The film focuses not only on the bride but also on her bridesmaids, each exploring their own thoughts and feelings about marriage, breaking the stereotype that there’s a fixed time to get married. It highlights the belief that emotional readiness comes from within and is unique to everyone. Entrepreneur and actor Parul Gulati is also featured in the campaign, representing today’s strong, independent corporate women, making this campaign relatable to a wider audience balancing their personal and professional lives.

    The main highlight of the campaign “Shaadi ka koi ek right time nahi hota. You’ll feel ready, jab tum dil se ready hogi,” is a reminder that marriage is a personal choice. This 360 campaign marks a new era for Mohey, standing at the intersection of tradition and modernity, where every woman is empowered to define her own journey.

    The campaign introduces Mohey’s expanded product line, offering contemporary styles for the bride and bridesmaids. In addition to Mohey’s presence across 170-plus stores nationwide, the brand also offers video call appointments via its website. Customers can now also opt for in-store personalised styling and tailoring services in select cities.

  • Entourage Films brings Zomato Dining Carnival back with a playful campaign

    Entourage Films brings Zomato Dining Carnival back with a playful campaign

    Mumbai – Entourage Films has announced another collaboration with Zomato for the launch of the Zomato Dining Carnival. This campaign, featuring Ahsaas Channa and Adarsh Gourav, brings the joy of dining out to life in a series of playful, food-centric films.

    Directed by Sharat Katariya, famed for his work – Dum Laga Ke Haisha, the campaign creatively links everyday moments with fun food experience. From a football game morphing into a ‘pasta ball’ toss, to gym noises inspiring a sushi craving, each film adds a quirky spin to ordinary activities, turning them into opportunities to indulge in delicious meals. In one of the films, two bodybuilders are lifting weights and making exaggerated sounds like “Shuuuuu” and “Sheeee,” which leads Ahsaas and Adarsh to exchange a knowing glance and shout “Sushi!” The scene then humorously shifts to a restaurant where the duo enjoys sushi, this playful transition highlights how everyday moments can lead to impromptu food experiences.

    Sharat Katariya quoted, “The film beautifully reflects the joy and spontaneity that the Zomato Dining Carnival is all about, bringing the essence of the campaign to life. Ahsaas and Adarsh were the perfect fit to bring that quirk to life, their individual performances brought an extra layer of charm to the campaign. They fully embraced the playful nature we intended to capture and delivered it with exceptional flair.”

    The mind behind this quirky campaign, Zomato’s creative head Harshil Dhawan quoted, “When dining deals are so irresistible, every moment feels like a cue to make a plan! With the Zomato Dining Carnival in full swing, featuring over 8,000 restaurants and up to 50 per cent off, we’ve turned spontaneous cravings into spontaneous plans. Our films hilariously capture how an epic dining deal can make you drop everything and head out for a feast, no matter where you are or what you are doing.”

    “Working with Zomato, Harshil and team is always a pleasure, and collaborating with Ahsaas and Adarsh was an absolute joy. Sharat’s vision, approach and the team’s collective effort towards this campaign made it a true delight to produce,” executive producer – Garima Arora added.

     

  • Re’equil marks its sixth anniversary with #PostPartumDepression campaign

    Re’equil marks its sixth anniversary with #PostPartumDepression campaign

    Mumbai: Personal care brand – Re’equil is shedding light on the experience of motherhood through a power campaign video that highlights the unseen struggles of postpartum depression and the quiet strength of mothers who navigate through them with resilience and courage.

    Re’equil’s video campaign shows that the best support often comes from ensuring that every mother feels she is not alone, even during tough times.

    Every year, 60 lakh mothers and 60 lakh fathers experience postpartum depression. It is a profound and often overlooked challenge that many mothers face as they navigate the transition after childbirth.

    In India, postpartum depression affects one in every five new mothers but often goes unnoticed due to societal stigma. Silence can leave new mothers feeling isolated, but sometimes all they need is understanding. Simply listening, validating their emotions, and offering non-judgmental support creates a safe space for them.

    “We understand that postpartum can be a period of significant emotional challenge. Our campaign aims to celebrate the strength of mothers and promote open conversations about their experiences and resilience,” said the Re’equil team.

    Re’equil’s campaign is a call to end the generational silence surrounding postpartum depression and ensure that future generations of parents are prepared, empowered, and unafraid to face the challenges of parenthood. The brand aims to create conversations around this important subject.

    The brand invites everyone to join the conversation and celebrate the multifaceted nature of motherhood.

  • Jimmy Choo unveils the Autumn 2024 campaign starring Winona Ryder

    Jimmy Choo unveils the Autumn 2024 campaign starring Winona Ryder

    Mumbai: Jimmy Choo unveils Winona Ryder as the face of the Autumn 2024 campaign featuring the latest collection, Glamour Refined. Photographed and conceived by Paris-based art director, Ezra Petronio, the campaign evokes the pared-back style and cultural reset of the late ‘90s; as embodied by Winona – an icon, then and now.

    The campaign presents a series of striking visuals and moving images, with a minimal set, referencing a gallery-like space ensuring an acute focus on Winona and the brand’s seasonal signature footwear, bags and eyewear collection as the primary subject.

    An Academy Award-nominated actress, known for her groundbreaking roles in films such as Beetlejuice, Edward Scissorhands, Heathers, Little Women, Reality Bites, The Age of Innocence, Girl Interrupted, Black Swan, the upcoming Beetlejuice Beetlejuice and the hit Netflix TV series, Stranger Things, Winona Ryder brings her unparalleled charisma and depth to the campaign. Her confident presence and beguiling charm draw the viewer into her world. The campaign’s clean aesthetic and laser focus creates a strong emotional connection; it’s a study in perception and perspective. The casting of Winona is a testament not only to her talent as an actress but to her enduring style influence that continues to inspire a timelessly edgy elegance.

    “Winona is iconic in her style and her acting. We were both in our early 20s during the 1990s. Her films and her aesthetic are symbolic of the decade that shaped Jimmy Choo’s early years as a brand. Winona’s talent combined with her individuality and ‘90s legacy felt perfect to represent this collection,” said creative director Sandra Choi.

    Autumn 2024 itself is a collection of twisted classics that hark back to the formative years of Jimmy Choo, mining the house’s rich heritage to restate its codes and identity. From archival styles that have been remastered – including the laced Scarlett pump and an evolved biker boot, Brooklyn, to new designs such as the oversized butter soft leather Diamond Tote and new iterations of the Cinch bag.

    This exploration of identity is reinforced by the dynamic use of post-box red, a literal and metaphorical red thread applied to both product and brand logo, and in the form of a playful BTS video featuring Winona Ryder. The Autumn 2024 collection is available now at jimmychoo.com and at stores in India.

  • Liva unveils ‘Feel It All’ campaign

    Liva unveils ‘Feel It All’ campaign

    Mumbai: Liva, a natural-origin fabrics brand, has launched its latest campaign, ‘Feel It All,’ inviting consumers to rediscover fabric’s importance in their clothing choices. By merging tactile sensations with emotional experiences, ‘Feel It All’ showcases how garments crafted with Liva fabrics enrich and transform everyday moments. Qualities like softness, fluidity, comfort, ease of movement, lightweight, and breathability are what make Liva crafted garments superior.

    The campaign highlights how the choice of right fabrics play a crucial role in defining and enhancing the way we feel throughout the day. Whether it’s the fluid drape of a dress that moves with ease or the breathable comfort of a top that makes you feel light on a sunny day, Liva transforms these ordinary interactions into extraordinary experiences.

    Grasim Industries Ltd CMO of Birla cellulose, Manmohan Singh elaborated on the campaign’s essence, “In today’s fast-paced world, the role of fabric in our clothing choices often gets overlooked. With ‘Feel It All,’ we aim to reignite the appreciation for the fabric that lies at the heart of every outfit. This campaign is about showcasing an experience and joy one feels when in Liva fabrics – comfortable, unrestricted and in style.”

     

     

    With ‘Feel It All,’ Liva reaffirms its commitment to providing natural-origin fabrics that offer unparalleled comfort and style, making every moment feel just right.

    Executed by the creative team at Gozoop, ‘Feel It All’ employs a robust digital strategy to communicate Liva’s brand essence across multiple platforms. The campaign blends social media engagement, interactive digital content, content marketing, and public relations to communicate the message while engaging with the audience effectively.

    Gozoop Digital creative director, Nishant Chhinkwani said, “Light, breathable, and flowy, Liva mirrors the essence of effortless comfort. Our campaign directly draws a parallel between these attributes and what the consumer wants to experience – the lightness of being, the freedom to take the world by storm, and a sense of connection with others, and oneself. In a nutshell, it’s about feeling it all, while keeping it fun and breezy.”

  • Arkade Developers unveils ‘Redevelopment Cha Raja’ campaign

    Arkade Developers unveils ‘Redevelopment Cha Raja’ campaign

    Mumbai: Arkade Developer, a Mumbai real estate developer with 38 years of legacy, launched the ‘Redevelopment Cha Raja’ campaign to help homeowners create future-proof living spaces.

    The campaign is conceptualised by Arkade Developers & Good Old Delight and features a social media film emphasising the importance of family and spacious homes. A child’s conversation with Ganpati Bappa about their ideal home underscores the campaign’s message.

    Expressing his views on the campaign, Arkade Developers chairman and MD Amit Jain said, “Family First is our core philosophy and our commitment to redevelopment is a commitment to families, creating environments where every family can grow and prosper. Taking the same thought forward we have created a concept that everyone can relate to, the need for a home that meets their family’s requirements. Keeping the festive mood in mind, owing to Ganesh Chaturthi, ‘Redevelopment Cha Raja’ aims at capturing the positive spirit and encouraging everyone to fulfil their dream of a perfect home!”

    As a trusted luxury redevelopment brand, Arkade Developers is committed to shaping futures and uniting families. With a portfolio of over 28 completed projects and the trust of 4,000 plus happy families, the ongoing redevelopment portfolio is Arkade Aura, Arkade Pearl, Arkade Vistas, Arkade Views, Arkade Eden and more across western suburbs.

  • Fast&Up celebrates ninth anniversary with ‘Life Feels Good with Fast&Up’ campaign

    Fast&Up celebrates ninth anniversary with ‘Life Feels Good with Fast&Up’ campaign

    Mumbai: Fast&Up, a wellness and nutrition brand, is celebrating its ninth anniversary in India with the launch of the ‘Life Feels Good with Fast&Up’ campaign. Featuring actor Varun Dhawan and athlete Avinash Sable as brand ambassadors, this milestone marks nearly a decade of innovation and a commitment to improving the well-being of people worldwide. The brand also marks this occasion by offering a flat 50 per cent on its website on 12 September 2024, along with exclusive freebies, aimed at reaching more customers through its communities, ambassadors, and influencers.

    Since its launch in 2015, Fast&Up has focused on providing products that support active and healthy lifestyles. Fast&Up’s best-sellers include hydration solutions, energy products, and ready-to-drink options used by millions in India and globally. It is among the few brands offering high-quality protein supplements tested by Informed Sport, making it a preferred choice for Olympians, national teams, and athletes. The brand caters to various needs related to today’s lifestyle, such as sleep, sexual health, and pollution-related issues.

    The ‘Life Feels Good with Fast&Up’ campaign highlights the brand’s commitment to wellness and community. It embodies the company’s approach to helping individuals achieve their best health while contributing to communities and meaningful causes. Fast&Up remains dedicated to making a positive impact on its customers and society.

    Fast&Up co-founder Varun Khanna expressed his enthusiasm, stating, “As we celebrate our 9th anniversary, we aim to make India Active. Our ‘Life Feels Good with Fast&Up’ campaign reaffirms our commitment to improving lives while giving back to society. We are immensely grateful for the support of our customers and are excited to mark this milestone with initiatives that embody our core values.”

    Brand athlete Avinash Sable shared his excitement about being part of the Fast&Up family, saying, “I’m proud to be a brand ambassador for Fast&Up. The commitment Fast&Up shows to promoting health and wellness resonates deeply with my values as an athlete. Their products have been an essential part of my training regimen, and I’m excited to share this journey with them and inspire others to feel good and perform at their best.”

    Fast&Up’s journey over the past nine years has been driven by its passion for promoting health, wellness, and vitality. With its innovative products and dedication to community building, the brand continues to lead the way in transforming lives for the better. Shop for India’s trusted nutrition and best-sellers across various lifestyle needs at www.fastandup.in

  • Navneet Education concludes ‘Gyan ke Ganesha’ campaign

    Navneet Education concludes ‘Gyan ke Ganesha’ campaign

    Mumbai: Navneet Education Ltd successfully concluded its “Gyan ke Ganesha” campaign in honour of the Ganesh Chaturthi festival, capturing the essence of knowledge, creativity, and community involvement. The campaign, which was conducted across 90 schools in Maharashtra, encouraged students to donate old books, which were then used to create a unique Ganesha idol.

    The initiative spanned ten cities: Pune, Ahmednagar, Nashik, Akola, Nanded, Dhule, Sangli, Solapur, Jalgaon, and Chhatrapati Sambhaji Nagar. Each city saw enthusiastic participation from schools, with students contributing their old books to this innovative and meaningful project. The school in each city that collected the most books was honoured with the Ganesha idol created from donated materials, symbolizing the fusion of knowledge and devotion.

    Navneet’s ‘Gyan ke Ganesha’ campaign promoted environmental sustainability by repurposing old books and fostered a spirit of giving and community among students. The initiative was designed to instil the values of learning and sharing, resonating deeply with the festival’s ethos.

    Navneet Education Ltd’s head of branding Devish Gala shared his thoughts on the initiative, “The ‘Gyan ke Ganesha’ campaign has been a testament to the power of collective effort and the significance of knowledge. By turning old books into a sacred idol, we wanted to convey the message that wisdom is eternal and can take many forms. The enthusiasm shown by the students and schools in embracing this concept has been truly inspiring. We are proud to have fostered a sense of responsibility and creativity in the young minds of Maharashtra, and we hope this initiative leaves a lasting impact on them.”

    LMN Communications partner Suyash Lahoti said, “As Navneet’s creative partner, we at LMN Communications were inspired to craft a campaign that truly embodies their commitment to knowledge. The ‘Gyan ke Ganesha’ initiative, where we transformed old Navneet books into Ganpati idols, perfectly depicts the shared value of ‘knowledge’ between Lord Ganesha and Navneet, creating a deep emotional resonance with the audience.”

    To further commemorate this unique celebration, Navneet Education Ltd documented the entire idol-making process and the joyous moments of the festival.

    Follow Indiantelevision.com on WhatsApp channel for the latest updates: https://whatsapp.com/channel/0029VaiosNqGE56fCGRIuX1Z

  • Mobec launches #TakeChargeForTheFuture campaign

    Mobec launches #TakeChargeForTheFuture campaign

    Mumbai: Mobec has announced the launch of its latest initiative, the #TakeChargeForTheFuture campaign. With the rise of electric mobility and the urgent need to address climate change, Mobec aims to inspire individuals and communities to make a meaningful impact by taking a sustainability pledge to reduce their carbon footprint by switching to electric vehicles (EVs).

    The #TakeChargeForTheFuture campaign invites participants to sign the sustainability pledge through an interactive Instagram post. Visitors can engage by commenting on the post and sharing the pledge across their social media channels, urging their friends, family, and followers to join the movement towards a greener future. For each pledge received, Mobec will either plant a tree or contribute to a green initiative, reinforcing its commitment to sustainability.

    As a token of appreciation, Mobec is offering exclusive discounts on its range of EV chargers and accessories to all participants who take the pledge. Additionally, Mobec encourages EV owners and enthusiasts to share their stories and experiences on how Mobec’s portable and on-the-go charging solutions have enhanced their journeys. Selected stories will be featured on Mobec’s social media platforms, further promoting the message of sustainability and the benefits of transitioning to EVs.

    Mobec CEO and founder Harry Bajaj shared his excitement about the campaign, “The future of mobility is electric, and the future of our planet depends on how quickly we can adapt to sustainable practices. With #TakeChargeForTheFuture, we’re not only asking people to switch to EVs but to make a conscious effort to be part of the solution. Every pledge represents a step towards a cleaner, greener tomorrow, and at Mobec, we’re thrilled to incentivize this change by contributing to green initiatives and offering rewards to our dedicated community.”

    How to participate in #TakeChargeForTheFuture

    1. Follow Mobec on Instagram.

    2. Comment on the campaign post with your pledge to reduce your carbon footprint by adopting electric vehicles.

    3. Share the post on your social media channels to inspire others to take the pledge.

    4. Mobec will donate a tree or contribute to a green initiative for every pledge.

    5. Receive exclusive discounts on Mobec chargers or accessories and share your EV journey for a chance to be featured on Mobec’s platforms.

    By participating in the #TakeChargeForTheFuture campaign, individuals are not only pledging a more sustainable future but also contributing to tangible environmental change through Mobec’s green initiatives.

    Follow Indiantelevision.com on WhatsApp channel for the latest updates: https://whatsapp.com/channel/0029VaiosNqGE56fCGRIuX1Z

  • Vidya Balan named national ambassador for ‘Sanjeevani: United Against Cancer’

    Vidya Balan named national ambassador for ‘Sanjeevani: United Against Cancer’

    Mumbai: Federal Bank Hormis Memorial Foundation and News18 Network appoint Bollywood actress Vidya Balan as the national ambassador for the second phase of their flagship programme, ‘Sanjeevani: United Against Cancer’, with Tata Trusts as knowledge partners.

    The campaign, #TimeNikaaleinScreenKarein kicked off in September with a public service message from Vidya Balan, urging men and women to take time for cancer screening. The campaign aims to shift attitudes and behaviour towards early cancer detection, focusing on partnerships, learning, and community engagement.

    Cancer remains the second leading cause of death worldwide, often detected late. Early screening can significantly prevent, diagnose, and treat cancer. Vidya Balan’s influential presence is expected to amplify the campaign’s message across the country, promoting early testing, tumour management, and system recognition.

    Vidya Balan shared her thoughts on the campaign: “Screening is an essential component for detecting cancer before symptoms appear, allowing for timely and better health outcomes. Through this programme, I hope to use my voice to reach out to the citizens of the nation, sparking conversations around dissipating myths, misconceptions and attitudes towards cancer screening and for the adoption of preventive health behaviour.”

    Federal Bank’s chief marketing officer, MVS Murthy emphasised the initiative’s impact: “At Federal Bank, we work on building deep relationships with our customers. These relationships are further strengthened by our active participation in long-term initiatives to improve the quality of living. Sanjeevani is Federal Hormis Memorial Foundation’s flagship initiative that has strapped itself with multiple partners for an uphill climb. We believe that constant stoking of knowledge leads to action, periodic action to an individual’s betterment and a collective of individuals uplifts the society to deservingly lead a good quality of life. The Foundation works at various levels including patient support, encouraging early testing, corporate and residential programs to enable screening, and awareness building initiatives. The onus is on us to test regularly, detect early and push back the inevitability, just in case.”

    Tata Trusts’ head of brand and marketing communications, Deepshikha Goel Surendran added: “As pioneers in cancer care, it has been our endeavour to encourage early detection through regular screening and to empower patients and caregivers. We are optimistic that this message of #TimeNikaaleinScreenKarein will resonate with both rural and urban audiences, not only positively impacting but also potentially saving lives.”

    News18 Studios’s COO, Sidharth Saini also remarked: “With a growing population and the rising number of cancer cases, the need for regular screenings has never been more urgent and important. We are grateful to have Vidya Balan as the brand ambassador for the campaign. With her presence and intervention, we aim to make conversations around cancer screening personal, heartfelt and stigma free, like a caring nudge from someone you trust. It’s not just information, but relatable advice that speaks to everyday people, making it easy to connect with and act on.”

    Last year, Federal Hormis Memorial Foundation helped over 3,000 patients in Assam and Tirupati, screened over 1,700 employees from 30 corporations, and inspired over 55,000 people to pledge for regular health check-ups. This year, the initiative will expand screenings and continue to build awareness.

    Follow Indiantelevision.com on WhatsApp channel for the latest updates: https://whatsapp.com/channel/0029VaiosNqGE56fCGRIuX1Z