ITV

Tag: campaign launch

  • In association with DDB Mudra Group, Ethnix by Raymond announces its latest campaign

    In association with DDB Mudra Group, Ethnix by Raymond announces its latest campaign

    Mumbai: In partnership with DDB Mudra Group, Raymond Ltd. has launched an exclusive campaign for Ethnix, showcasing the latest collection to celebrate the joy of shopping together with family and friends. This campaign celebrates the grandeur and glamour of Indian festive fashion.

    With the wedding season upon us, Ethnix by Raymond is set to offer the best ethnic wear fashion, such as sherwanis, kurtas, bundis, and jackets, to shoppers. Raymond is in the process of launching more than 90+ ethnicwear stores across India for families to shop together, coordinate outfits, and complement each other’s looks.

    The brand has adopted an integrated approach to bring alive an idea, integrating fashion with togetherness and inclusivity. The campaign comprises a megafilm for theatre release, print, outdoor, and digital advertising.

    Elaborating on the campaign, Raymond CMO Himanshu Khanna says, “Weddings and festivities have always been occasions to unite families. The preparations start well in advance, usually with extensive and intensive shopping trips. The vibe of these festivities can only be cherished when families shop together. The idea of this campaign is to reinforce the fact that Indians are all about celebrating every happy occasion with family, be it a festival, wedding, or shopping spree.”

    DDB Mudra Group’s national integration head Gaurav Magotra said, “Shopping online is a convenience. But shopping at an exclusive store is an experience. We wanted to celebrate the magic of getting ready for a big occasion on a bigger map. The baaraat could, in fact, begin at an Ethnix by Raymond store!”

    The Ethnix by Raymond advertisement will be screened across movie halls in cities where the brand has a physical presence through stores. The campaign will also have a significant digital presence. Shot entirely in an Ethnix by Raymond store, the film invites families to participate, feel the emotions, and have fun while shopping.

  • Reliance Trends releases a latest film for its winter collection

    Reliance Trends releases a latest film for its winter collection

    Mumbai: Fashion and apparel brand Reliance Trends has partnered with creative marketing and advertising agency Social Panga to release a unique campaign with the onset of winter.

    Conceptualised by Social Panga, the integrated campaign has been executed by production house The Yellow Shutter.

    This integrated campaign attempts to capture the essence of winter and high fashion in Delhi NCR. The film is targeted at bringing the best of everyday high fashion to the audience, turning the very lifeline of the city, the Metro, into a ramp.

    The campaign will be promoted across multiple platforms, including print, digital, and social media.

    “The metro is an intrinsic part of the city; we found this to be a perfect setup to be the runway for winter fashion. The idea was to change the drab perception of winter that people have, wherein they repeat jackets, and to showcase the Trends winter collection in all its glory,” said Social Panga co-founder Gaurav Arora.

    Reliance Trends COO Vipin Tyagi added, “Winters are an important part of every brand’s fashion calendar. But we wanted to do something that the city would remember. We wanted to show them that they could exercise high fashion even in their everyday life. And the campaign just fits the bill.”

    Commenting on the campaign and ideation, Social Panga creative director Archana Sudarsan said, “This was an exciting one for us because the concept was so unique. The location added the extra flair, and the campaign truly redefines winter fashion in the modern Indian’s life.”

  • Wunderman Thompson Kolkata announces new campaign for Pentonic GumStik 

    Wunderman Thompson Kolkata announces new campaign for Pentonic GumStik 

    Mumbai: Pentonic, a writing instrument brand from the House of Linc, has ventured into the stationery category with its latest offering, Pentonic GumStik, a gum stick with super sticking power, in order to expand its product portfolio.

    Created by its agency-on-record, Wunderman Thompson, Kolkata, Pentonic has released a new digital film titled “The Aviator ” to bring this product attribute alive.

    The film tells the story of a nerdy 10-year-old who loves aeroplanes. He creates a model with a Pentonic GumStik and throws it in the air, which then embarks on an epic flight. The visual story is complemented by a unique sound design as it builds on the idea of kids using vocal effects while playing with toys.

    “Pentonic as a brand is designed to be unique. The GumStik is a transparent gum in unique black packaging and comes with super-sticking power. We needed a unique film to expand our mindshare among the target audience, which is school-going kids and their parents,” says Linc Pens MD Deepak Jalan.

    “We have been partnering with Linc Ltd. on the brand Pentonic since 2019 across multiple product and format launches. We are happy and proud to be part of their growth story,” says Wunderman Thompson, Kolkata managing partner Vijay Jacob Parakkal.

    “The power to stick different stuff together to create something new is a magical, superpower. We needed a magical story to bring this alive. After much exploration, we decided on the art and animation style,” adds Wunderman Thompson Kolkata senior ECD & VP Arjun Mukherjee.

    “Pentonic GumStik is a new entrant in a category that is defined and created by a behemoth. We had to do something to get noticed. This is a film that attempts to do that. It retells the story of adhesive power in a way that is likely to stick around in the mind a bit longer,” says Wunderman Thompson Kolkata VP & CSD of client servicing Soumya Chowdhury.

  • Bharat24 & Tiger Balm announce an innovative content feature

    Bharat24 & Tiger Balm announce an innovative content feature

    Mumbai: On Friday, Bharat24 announced its partnership with renowned and trusted analgesic pain relief ointment, Tiger Balm to launch an innovative campaign. Taking this ahead, Bharat24 is working towards appointment of a dedicated correspondent in every constituency of India and boasts of more than 4,000 on-ground reporters.

    The channel has exclusively produced a special content feature creating effective synergy between core values of both brands “Tiger Balm – Dard Jahan, Asar Wahan.” The vignette features actors in the roles of a Bharat24 reporter and a cameraman who discusses the demanding professional life of journalists. The video promotes the key brand promise of Tiger Balm – the proven pain relief brand that’s trusted in over 100 countries.

    Bharat24 CBO & strategic advisor to board Manoj Jagyasi said, “We adopted an aggressive revenue strategy since our launch. It is imperative for a new brand like us to look beyond the traditional TV advertising and offer a wide range of customised media solutions to deliver on the brand campaigns of our clients. I am delighted that Tiger Balm trusted us with creating something innovative for them. We will continue to innovate to offer customised content solutions that meet the needs of our advertisers”.

    Span Communications’s Faisal Naseem said, “News channels play a pivotal role in media planning and channels like Bharat 24, even though a new entrant, believes in credible and unbiased news coverage. Bharat24 has immense potential and the dynamic energy to create greater awareness for our clients like Tiger Balm. It will also help garner good reach with FCT and innovations. Indeed, we are most happy to associate with them.”

    “Tiger Balm, a brand tried, tested, and trusted by generations of Indians, is deeply rooted in our culture. We are happy to partner with a new evolving channel like Bharat24 for this campaign,” added Gardenia Cosmotrade LLP partner Puneet Motiani.

     

  • ZEE5 announces new campaign ZEE5 World Hits to bring international titles in Indian languages at zero cost

    ZEE5 announces new campaign ZEE5 World Hits to bring international titles in Indian languages at zero cost

    Mumbai: ZEE5, India introduced ‘ZEE5 World Hits’ bringing a slew of successful and premium international titles dubbed in Indian languages at zero cost.

    Launched in October 2022, so far, the platform has brought over 40 international movies, including some exclusives. The campaign has already witnessed an overwhelming response from the audiences, especially for titles like Rising Shaolinand The Python (exclusively available on ZEE5); Mulan and War of Thunder (war dramas), to name a few.

    As part of the initiative, the platform will continue to add six to ten new titles each month, apart from a bumper release of 18 titles on 2nd December. In line with the brand’s vision to democratise access to quality content, ZEE5 aims to empower audiences to binge on new hits from its content library in their own language.

    ZEE5 World Hits features global hits like Rising Shaolin, The Python, Marshal Mu Guiying, Uncaged, Dragon, and more; several of them are exclusively available for the audiences on the platform. Additionally, a number of intriguing war and costume drama portrayals, like Mulan, War of Thunder, and The Golden Horde, are also part of the library.

    Audiences will also be able to enjoy movies like Partition, which features iconic Indian stars Irrfan Khan and Vinay Pathak.

    Talking about the campaign, ZEE5 head of AVoD marketing Abhirup Datta said, “We designed the campaign, ZEE5 World Hits, to empower our audiences with choice and improve accessibility and availability of premium content in multiple languages. Our aim with this campaign is to bring exciting stories from across the globe to Indian viewers in their preferred languages, in a bid towards democratising quality content. While most of these titles are now available in Hindi, we have been adding Tamil, Telugu dubbed versions, as well as some movies in original languages in the coming months. With this, we expand our AVoD offerings and hope that our existing viewers enjoy the World Hits as well as attract new audiences to the platform.”

    “In line with our vision of entertainment inclusion, we recently announced the ZEE5 Manoranjan Festival 2022, where we made some of the most popular and premium titles across languages available at zero cost. During the seven-day festival, 35+ premium titles were available for the AVoD audiences from across genres, including thrillers, fiction, romance, etc.,” he added.

  • Sunfeast Dark Fantasy announces ‘Find Your Fantasy Cookie’ campaign

    Sunfeast Dark Fantasy announces ‘Find Your Fantasy Cookie’ campaign

    Mumbai: ITC Ltd.’s Sunfeast Dark Fantasy has announced its “Sunfeast Find Your Fantasy Cookie” campaign to amp up the spirits of its customers by launching a limited-edition printed Fantasy cookie pack.

    The cookie will contain a surprise print, giving customers the opportunity to live their fantasy and the brand’s first-of-its-kind promo within the industry.

    Selected packs are giving customers a chance to win a Paris trip for two, smartphones, gold vouchers, and Amazon vouchers. Each cookie has a distinct print of the prize as well as a QR code on the pack that can be scanned with any smartphone.

    To avail the offer, one must purchase the limited-edition Fantasy cookie pack, look for the Fantasy cookie, scan the QR code on the pack, upload a picture of the cookie, and share the unique pack code. The contest is live until the 31 of December and the winners will be announced on a rolling basis.

    ITC Ltd. has launched a TVC to promote the newly launched limited-edition Fantasy cookie pack. The TVC revolves around the idea, “Find the Fantasy Cookies and live your Fantasy.” The ad film takes the experience of “Din Khatam, Fantasy Shuru” to the next level, as the two discover a playful escapade through the cookies.

    ITC Ltd. chief operating officer of biscuits & cakes cluster, foods division Ali Harris Shere said, “Dark Fantasy Choco Fills is known for delivering delightful snacking moments to customers. This is the first time that Sunfeast has introduced a unique, printed cookie. It aims to bring out the playful side of consumers by integrating technology and creativity with excitement and the possibility of winning lucrative prizes like a trip to Paris, smartphones, gold coin vouchers, and shopping gift vouchers. A specially created campaign film reflects the ‘scan, play, repeat’ mantra for Dark Fantasy cookie lovers, where they can scan the image on the cookie to unlock and access the prizes.”

    Adding further, he said, “Through this special campaign, the brand is aiming to elevate the experience of “Din Khatam, Fantasy Shuru” for its customers. The whole aspect of living a moment of fantasy will bring out the playful side of our customers and encourage them to unwind after a long day of work by biting into a decadent Dark Fantasy cookie filled with molten chocolate.”

    The 360-degree campaign will be led by television and digital platforms, including YouTube, social media, OTTs, gaming apps, and popular audio apps.

  • ‘Bigg Boss Telugu’ launches new campaign #BiggBossIsWatchingYou with host Nagarjuna

    ‘Bigg Boss Telugu’ launches new campaign #BiggBossIsWatchingYou with host Nagarjuna

    Mumbai: Star Maa and L&T Metro Rail Hyderabad have come together to create a public safety awareness campaign, “Bigg Boss Is Watching You,” with their marquee property, Bigg Boss Telugu. The campaign aims to encourage people to use caution when travelling on the Hyderabad Metro Rail (HMR).

    The public safety campaign has been executed in all 57 metro stations, covering areas including concourse, entry-exit, and check-in areas. Customised jingles with caution messages are played in all metro trains. The 100 days campaign period would enable all metro commuters to be aware of safety precautions to be taken during travel and at metro station premises including awareness on safety measures, rules of metro, encouraging more usage of the metro rail as the safest and convenient mode to commute.

    L&T Metro Rail (Hyderabad) Ltd. MD & CEO KVB Reddy said, “As part of our third collaboration with Star Maa, Bigg Boss Telugu, Hyderabad Metro Rail is delighted to be the travel partner for Bigg Boss Telugu Season 6. We have rolled out the “Bigg Boss is Watching You” campaign as part of the partnership, which aims to increase safety awareness and safe travel practises among the general public. This initiative would also encourage smart travel habits among commuters by encouraging them to use metro smart cards and mobile QR tickets for a safe and convenient journey. My best wishes to the superstar Akkineni Nagarjuna and Star Maa Network for the great success of Bigg Boss Season 6.”

    “As a network, Disney and Star India always believe in creating meaningful communications, enriching the lives of millions, and driving relevant communication through our messaging. We are extremely delighted to partner with the Hyderabad Metro Rail for a campaign on public safety awareness in Hyderabad city. Bigg Boss is a global format well accepted by the Telugu audience as part of their daily entertainment dose. Using this vehicle will have a faster reach for public safety,” commented a Star Maa spokesperson.

  • Havas Worldwide India creates brand film for Stashfin

    Havas Worldwide India creates brand film for Stashfin

    Mumbai: Stashfin, the fintech platform, has launched a new campaign to drive awareness about its unique offering. Stashfin provides instant access to funds in a seamless and efficient manner with a flexible mode of repayment, making it one of the most convenient digital lending platforms.

    Created by Havas Worldwide India, the campaign promotes an innovative product that allows customers to get instant funds for a variety of needs, providing them with the ideal financial boost in the easiest and most hassle-free manner.

    Stashfin has been dedicatedly working towards the financial inclusion of various customer segments who find it difficult to be accepted by traditional banking systems, with a brand promise of “Nobody in India should be credit-starved.”

    The company also assists the under-represented in developing their credit footprint, allowing them to improve their quality of life. Stashfin provides flexible tenures ranging from three to 36 months; quick processes and easy application; instant funds; and the unique proposition of only paying interest on the amount used.

    With a quirky approach in the two-film campaign, a witty superhero fumbles and appears to be an antihero, unable to use his superpowers to help those around him. However, the only good he does is introduce others to the all-new Stashfin credit line app, which becomes their superpower as well.

    Speaking about the campaign, Stashfin co-founder Shruti Aggarwal said, “Stashfin has always strived to provide a positive customer experience, which is why we focused on every detail of making our product simple to use. With the goal of making Stashfin’s offering available to everyone who needs credit, it is critical that credit be made available to the majority in an effortless way. As Stashfin plays a critical role in fulfilling people’s needs, it is evidently a superhero. With our latest films, we want to show how Stashfin, as a superpower, can help anyone in need.”

    “The ever-changing fintech space allows us to tell very interesting stories, and collaborating with a brave brand like Stashfin has been great fun. We are always eager to take on the challenge of portraying the dynamic fintech space as not only exciting but also relatable and aspirational. A bumbling superhero who makes mistakes is a novel concept that communicates the brand’s core concept of quick and easy access to funds. I’m confident that, like our previous collaboration, this one will bear fruit too, with people choosing the brand Stashfin,” added Havas Group India chairman & chief creative officer Bobby Pawar.

  • Blink Digital bags Fibe’s digital media duties

    Blink Digital bags Fibe’s digital media duties

    Mumbai: Blink Digital has been awarded the digital marketing mandate for Fibe. Specialising in blending deep digital insights and ideating plans, Blink Digital helps brands grow to their full potential. The agency will now be in charge of digital strategy, ideation, and execution of the digital launch for Fibe, formerly EarlySalary. This is a year-long association/partnership that was established after a competitive multi-agency pitch.

    Conceptualised by Blink Digital, the campaign “Aapke Paise Wali Vibe” targets how it is a quick and hassle-free application process as well as the ease at which its customers can avail of its services.

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Fibe India (@fibe.india)

     

    The campaign, written by Sudhir Shetty and directed by Very Busy People, aims to position Fibe as an alternative to the notion that obtaining a loan is difficult and time-consuming. Fibe has been positioned as a helpful credit provider that offers loans tailored to everyone’s needs without a complicated application process or many questions about how to use the loan.

    The agency will assist the brand in staying ahead of the curve regarding social media engagement. Their new campaign idea for Fibe gives a fresh outlook on consumer lending in the financial landscape. This partnership will work towards establishing the brand as the go-to solution for all the financial needs of young Indians and provide them with a hassle-free experience.

    Talking about the association, Blink Digital co-founder & COO Rikki Agarwal said, “We have associated with Fibe to create a digital marketing strategy which will help them connect better with their target audience. At Blink, we always look forward to creating a seamless yet unique experience for our clients while staying true to the brand message. We have used the best marketing tools in nurturing social media for brands in India and across borders. We are looking forward to boosting engagement for Fibe by showcasing its legacy to the right audience at the right time through various social media channels”

    “We are delighted to associate with Blink Digital for our social media management. We look forward to working with their skillful team and are confident that the digital agency will position our properties to our highest expectations,” said Fibe founding member and director of marketing, Sudesh Shetty.

  • Dentsu Creative India announces new campaign ‘A Honda Goes Beyond’

    Dentsu Creative India announces new campaign ‘A Honda Goes Beyond’

    Mumbai: Dentsu Creative India has launched a new campaign titled “A Honda Goes Beyond” for the leading premium car manufacturer, Honda Cars India. The campaign aims to connect with brand enthusiasts and a new generation of customers.

    The campaign underlines the brand’s philosophy of ‘durability, quality, and reliability’ with the objective of developing a communication that celebrates the bond that the customers have with Honda. In addition to this, the film also highlights the brand’s offering of innovative and futuristic technology products, which make the driving experience not only safe but also exciting and superior.

    Commenting on the campaign, Dentsu Creative India executive vice president Ujjwal Anand said, “Honda’s promise to its customers is to go the extra mile, to make sure that every Honda journey is a joy and delight for them; and this goes way beyond just the drive, the engineering, and the cars. It is a commitment to every side of the ownership experience. Honda aims to fulfil all expectations, delighting its customers at every touchpoint throughout their relationship, and therefore, “A Honda Goes Beyond.””

    Dentsu Creative India group executive creative director Auryndom Bose added, “Honda has always stood for engineering that holds true to the experience of the product. Whilst the category codes of automobile advertising are loaded with mostly rational depictions, this new brand campaign for Honda is our way to transcend beyond the conventions and create an emotionally evocative communication that appeals to the heart and impacts the consideration for the brand.”

    “The current campaign is a celebration of the bond that the customers share with Honda, and the company promises to go beyond in everything that they do. Honda’s journey in India has been nothing less than spectacular, and the credit goes to our customers who have bestowed their trust in Honda’s premium cars for the last 25 years. It has always been our endeavour to keep customers at the centre of our products and services,” commented Honda Cars India president & CEO Takuya Tsumura.