ITV

Tag: Camera Day

  • ZEE Biskope announces the third season of ‘Talent Camera Action’

    ZEE Biskope announces the third season of ‘Talent Camera Action’

    Mumbai: The popular Bhojpuri channel Zee Biskope announced the launch of its third season of the extremely popular award-winning campaign ‘Talent Camera Action (TCA)’. While gratification scaled up between the last two seasons from being featured on ZEE Biskope to getting a direct entry into Bhojiwood, the initiative has also evidenced success that came with growing participation by almost 2.5 times. 

    ZEE Biskope is back with ‘Talent Camera Action’ in an even bigger avatar. The talent hunt has also roped in popular Bhojpuri stars Vikrant Singh and Yamini Singh as the ambassadors of the campaign. The dynamic duo will be seen promoting the initiative across TV & digital platforms throughout the journey of the contest.

    Starting from 29 June – Camera Day, the third season will span across three weeks and have three mega winners who will get an opportunity to perform on-stage with big Bhojpuri stars at a big, televised event of ZEE Biskope. The scale can’t be any better. 

    This third season of TCA is an attempt to motivate young viewers to aspire to rise from making short videos to becoming a big shot. To participate, viewers can record a 1-minute video of their talent in dancing, singing, acting or any other special talent category and send in their entries on ZEE Biskope’s Whatsapp number 8291829135 between 29 June & 13 July. 

    The three mega winners & special appreciation winners will be announced on 17 July on ZEE Biskope’s TV & social platforms. All 20 winners including 17 special appreciation winners will have their talent videos showcased on ZEE Biskope TV & social platforms. 

    Viewer’s love for the initiative went beyond just participation with the telecast day of the second season achieving a 26 per cent slot reach growth (BARC; Bihar Jharkhand; CS 2+; Week 30’21; Sun 25 July; 1200 – 1800 hrs) over previous four weeks. Both the seasons were appreciated even by the industry diaspora, receiving multiple awards at national & internal forums. 

    Expressing his elation on the launch of yet another season of this initiative, ZEEL chief cluster officer, East Samrat Ghosh said, “From being a completely novel concept, we’ve made Camera Day earn a special place in the hearts of our audiences who now eagerly await the occasion. Our young viewers are a high-energy, innovation seeking audience. Initiatives like ‘Talent Camera Action’ not just gives them a platform to fulfill their aspirations but even provide us with an opportunity to discover fresh talents who can add value to the industry. Bigger and better, this initiative opens up wider integration opportunities for our advertisers too.” 

    Adding to this ZEEL chief channel officer, Bhojpuri cluster Amarpreet Singh Saini said, “Viewers seek more active involvement with entertainment brands today and digital media plays a significant role towards that. It deepens bonding with the brand and eventually impacts content affinity as well. The growth in both participation & telecast day viewership is a glowing testament to the ever-growing popularity of ‘Talent Camera Action.’ This overwhelming love of our viewers is what drives us to curate and bring meaningful gratifications to our viewers every season and extend our entertainment offering beyond the realm of movies. Raising the bar of entertainment yet another time, we are confident that the third season of ‘Talent Camera Action’ will prove to be a resounding hit.”

  • Zee Biskope presents digital talent hunt, ‘Talent – Camera – Action’

    Zee Biskope presents digital talent hunt, ‘Talent – Camera – Action’

    MUMBAI: On the occasion of camera day, Zee Biskope presents a first-of-its-kind digital talent hunt, talent – camera – action!  Through the hunt, the channel invites the audience to showcase their talent across categories that include – music, dance, acting and special talents. Starting from 10 -19 June 2020, viewers can shoot a one-minute video clip capturing their performance in any of the categories using a mobile or digital camera and share it on WhatsApp number 9169315002, along with their name and address. The winners of the talent hunt will be featured on Zee Biskope’s social and television platforms on camera day – 29 June.

    Amongst the said categories, the music category shall see participants croon out melodies in the genres of Indian classical, regional folk, or modern commercial music. Allowing one to shake a leg in style, the dance section consists of Indian classical dance forms, modern bollywood, and bhojiwood freestyle. The acting category will see the best theatricals, monologues, mimicry, character portrayals or miming. Depending on the requirements, solo and group entries can be sent for the above-mentioned three categories. For those whose talent doesn’t fall under any of the above categories, they can send in their entries under special talents. This will give them the chance to showcase their talent in stand-up comedy, instrumentals, beatboxing or recitations.

    On this new initiative, Zee Entertainment Enterprises Ltd cluster head East Samrat Ghosh said, “As the world evolves from the pandemic, a new way of life is being discovered. We’ve learnt to be more resilient and future-ready. When consumer connect through on-ground events doesn’t seem to be a reality, Zee Biskope has taken a step ahead to acknowledge our talented viewers through the virtual world. Creating such IPs is an effort by the channel to cater novelty to its viewers and develop a parallel platform for advertisers to explore. This is just the beginning of many such initiatives the channel plans to deliver in the recent future.”

    Speaking about the digital talent hunt, ZEE Biskope and BIG Ganga business head Amarpreet Singh Saini said, “Being in the arena of entertainment, Zee Biskope finds no better occasion than camera day to rejoice how cameras have made telling our stories easier than ever. With our audience spending more time at home, this digital talent hunt will provide them with a gateway to showcase their skills beyond the boundaries of their homes. The region is known to have given the country some iconic performers in the cultural sphere, we do expect a plethora of talents pooling in to make it to the television platform. Unlike other movie channels in the region, Zee Biskope goes beyond mere movie showcasing and gives viewers an opportunity to engage deeply with the brand – be it canter activity pre lockdown and the virtual talent hunt post lockdown, the brand stands true to the commitment to viewers to experience the magic of movies not just virtually but in reality as well. I wish the participants all the very best.”

    Touted as the go-to destination for every Bhojpuri movie lover, Zee Biskope is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar(channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable platforms.