ITV

Tag: camaraderie

  • Have you made a Kya Baat! Kya Baat! Kya Baat! remix yet?

    Have you made a Kya Baat! Kya Baat! Kya Baat! remix yet?

    MUMBAI: Every avid follower of Zee TV’s top-rated dance reality show ‘Dance India Dance’ would know of Grandmaster Mithun Da’s trademark style of expressing his appreciation for a good performance – Kya Baat! Kya Baat! Kya Baat! This catch-phrase has been a constant across all the seasons of DID and across its many allied editions. You may love it … hate it … but you just can’t ignore it!

    With Season 4 of ‘Dance India Dance’ hitting the tube on Saturday, 26th October, Zee TV’s gone one step further and made it possible for you to dance to Mithun Da’s famous line. Yes! If you visit the YAHOO! homepage today, you can make your own original remix of Kya Baat! Kya Baat! Kya Baat! from amongst a number of catchy beats to select from! You can create your remix and share it with your friends on mail. Sure looks like the DID fever is back in full swing on the eve of Season 4’s launch!

    Starting tomorrow ie 26th October, stay tuned to ‘Maruti Suzuki Dance India Dance Season 4’ every Sat-Sun at 9 PM on Zee TV as the passion, the frenzy, the camaraderie, the rehearsals, the victories, the disappointments, the hosts, the judges and above all, the spectacular dancing talent return with renewed vigor in the latest season of the show!

  • McDowell extends the ‘Spirit of Friendship’ through Karaoke app

    McDowell extends the ‘Spirit of Friendship’ through Karaoke app

    MUMBAI: Over the last four years, the McDowell’s No.1 has been addressing its young Indian target audience with its positioning as the No.1 spirit of friendship with the intent to add cheer to moments of camaraderie and friendships amongst the youth.

    It has come up with an integrated approach of communication wherein it is important to actively engage with the youth. Music has always been at the forefront of the young Indian’s favorite hobbies. Hence, Karaoke became McDowell’s No.1’s perfect opportunity to reach out to its consumers.

    The McDowell’s No.1 came up with a Karaoke App which is an easy to download mobile App across all platforms. The aim of the app is to create moments involving the participation of friends whenever and wherever, bringing to life the role of McDowell’s No.1 as the No.1 spirit of friendship. McDowell’s No.1 leveraged its brand ambassadors Chris Gayle and his friends – actor Purab Kohli and Indian Idol Meiyang Chang – to come up with a fun commercial.

    The app is meant for a group of friends who want to have a good time regardless of the time or place feels Vipul Thakkar

    DDB Mudra South ECD Vipul Thakkar said, “The McDowell’s No.1 Karaoke App is meant for a group of friends who want to have a good time regardless of the time or place. With this app you don’t need to be at a party, or a specific venue, and neither do you have to be a great singer to enjoy karaoke. And what better way to communicate this than to show a hard-hitting batsman become a singing sensation overnight and belting out totally different kind of hits from his app.”