ITV

Tag: camapaign

  • The Sleep Company’s #BeatTheHeat campaign to offer discounts based on yesterday’s highest temperature

    The Sleep Company’s #BeatTheHeat campaign to offer discounts based on yesterday’s highest temperature

    Mumbai: Over 37 cities across various states in India recorded temperatures over 45°C this weekend. The scorching heat wave has left people sweating across the country with no relief in sight. The Sleep Company, a comfort-tech brand, aims to rescue people during this tough time ensuring everyone gets the basic privilege of a good night’s sleep.

    High temperatures and humidity filled rooms make cozy environments sweaty and stinky, leading to allergies, nausea and sleeplessness, thereby impacting the overall health of individuals. Experts believe that deep sleep is only possible when the body temperature is low. The Sleep Company’s Smart Luxe SnowTec mattress is designed in such a way that the mattress regulates body temperature by managing heat and humidity, creating a cool sleeping environment. With over 2500 plus air channels to enhance airflow, the SnowTec cooler technology feels four to six degrees cooler. Its thermal conductivity is specifically designed to absorb extreme levels of heat and water vapour.

    Patented with the SmartGRID technology combined with the cool SnowTec fabric, the mattress gives 25 per cent extra cooling, giving 10 plus more hours of undisturbed sleep. Besides, it intelligently adapts to the body shape and is soft where one needs comfort and firm where one needs support.

    To help more people access this cooling technology, The Sleep Company has launched #BeatTheHeat campaign. Through this, the company is offering discounts based on the previous day’s highest temperature. The Sleep Company will monitor yesterday’s highest temperature and it will be captured.on their system and on placards in the retail stores across Mumbai, Delhi, Chennai, Hyderabad and Bangalore.. Customers can walk in or place an order through the website to enjoy these exciting offers throughout the day.

    The Sleep Company co-founder Priyanka Salot said, “We deeply understand the challenges posed by the ongoing heat wave in India. The extreme temperatures, reaching over 45°C in many cities, significantly impact the quality of sleep and overall well-being of individuals. With the #BeatTheHeat campaign, we aim to make this technology accessible to everyone, offering discounts based on the highest temperature of the previous day. This initiative reflects our commitment to helping people combat the adverse effects of extreme heat and prioritize their sleep quality and overall well-being.”

    Get rid of the heatwave and avail the discount on the Smart Luxe SnowTec mattress  in The Sleep Company’s store or website.
     

  • AbhiBus comes up with a refreshing new ad campaign

    AbhiBus comes up with a refreshing new ad campaign

    Mumbai: AbhiBus, an online bus-ticketing platform in India, has launched an exciting new ad campaign featuring Tollywood Superstar Mahesh Babu and the king of comedy Rajendra Prasad. Set to kick off this summer, the campaign will feature the magical duo of Mahesh Babu and Rajendra Prasad in a series of ads set to launch across different festival seasons throughout the year. The new ad campaign has been directed by none other than Anil Ravipudi of F2 and Sarileru Neekevvaru fame. The ad highlights the last-minute booking that AbhiBus offers to millions of travelers across India. Whether it’s a short trip or a long journey, AbhiBus remains the preferred choice for hassle-free bus bookings.

    The ads will be launched across TV and digital platforms. The first TVC, released today, features a lively banter between a playful uncle and his nephew. The advertisement starts with Babai (Rajendra Prasad) preparing for his exam; Abhi (Mahesh Babu) enters the room and asks what he is doing. Babai responds that he has promised Kanakam that he will top the exam. Abhi, seeing nothing he can do and not wanting to engage further, tries to leave. Babai then asks Abhi to go for a trip to Tirupati, thus leading to a comical turn of events that results in the duo embarking on a last-minute bus journey to Tirupathi, showcasing the fast and seamless booking process of AbhiBus.

    The idea was to design a campaign matching AbhiBus’ energetic and vibrant brand image. The brand decided to team up with Rajendra Prasad and Mahesh Babu, as the dynamic duo are known for their on-screen chemistry and comedic timing. With a focus on incorporating humor and relatability, the ads will feature funny interactions and playful banter between the two actors.

    AbhiBus (ixigo bus business) CEO Rohit Sharma shared his excitement about the launch of the campaign, stating, “We are thrilled to collaborate with the iconic Mahesh Babu who has been a long-standing brand ambassador of AbhiBus for the past eight years, and the immensely talented Rajendra Prasad for our new brand campaign. While RP is a legend with close to 50 years in the film industry, Mahesh is a household name and a star. The duo has created magic on screens every time they have appeared together and it is this chemistry and humorous energy that we have drawn on in our upcoming series of ads.  Their immense popularity and relatability make them perfect ambassadors to convey our message of celebrating travel and togetherness with your loved ones. Through this campaign, we aim to connect with our audience on a deeper level and reinforce our commitment to providing seamless and joyful travel experiences.”

    Speaking on the occasion Tollywood superstar Mahesh Babu said, “As an actor, I’ve always admired brands that consistently uphold their promise of delivering quality and ensuring customer satisfaction. AbhiBus stands out as one such brand with which I’ve been associated for the past eight years. Their commitment to offering seamless travel experiences and dependable bus services is truly commendable. It has been a pleasure to align myself with a brand that demonstrates consistency and reliability in their services, and I eagerly anticipate the continuation of this partnership for many more years ahead.”