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Tag: CallToons

  • Cartoon Network announces game plan for 2007

    Cartoon Network announces game plan for 2007

     MUMBAI: At the Cartoon Network Upfront event held in New York, Cartoon Network announced its programming line-up for 2007. Following the launches of Class of 3000; Foster’s Home for Imaginary Friends original movie, “Good Wilt Hunting;” and the network’s first-ever live-action movie, Re-Animated, Cartoon Network has announced five new original series in 2007.

    The network also showed a sneak peek of its previously announced Massively Multi-Player Game, scheduled for 2008, and also introduced a new after school franchise called Master Control, allowing kids to choose what they want to watch starting in the late summer.

    According to an official statement issued by the network, the new original series include Santo which is working title for animated action series which is about an iconic wrestler, an animated comedy Chowder, a comedy-action series The Secret Saturdays, The Marvelous Misadventures of Flapjack and live-action and animation combo Re-Animated.

    Turner Entertainment Group president Mark Lazarus said, “We’ve been on a strong run over the last few months on every platform with our content and our commitment to our core audience continues on all levels.”

    “Last year we saw tremendous growth by extending our brand into new areas of programming,” said Cartoon Network senior vice president of development and creative direction Michael Ouweleen. “We had great success by always being ‘on it’ for kids in whatever environment they wanted to enjoy the Cartoon Network experience and we are looking forward to growing even more with this new slate of programs and special events.”

    In addition, it was announced that the hit series from André “3000” Benjamin and Tom Lynch, Class of 3000, has been greenlit for its second season and will kick things off with a high energy musical event, adds the release.

    The network also announced special events outlined for the year like Cartoon Network Invaded, Props which recognizes kid talent in different spheres and Ben 10 which brings the animated series into a live-action movie.

    Previously, the network announced CallToons, a mobile application technology that allowed characters to take over kids mobile phones.

     

  • Cartoon Network characters to take over mobile content with ‘CallToons’

    Cartoon Network characters to take over mobile content with ‘CallToons’

    MUMBAI: Cartoon Network New Media has announced that it has created CallToons, a new mobile application that integrates technology with entertainment, essentially allowing Cartoon Network characters to take over a mobile phone.

    According to an official announcement by the network, Cartoon Network New Media has developed CallToons in conjunction with Turner Platform R&D, and has been in discussions with Ericsson regarding concept refinement and content delivery options. The technology takes Cartoon Network New Media into mobile licensing as the product will be available to non-Turner companies in the future.

    At launch, CallToons will feature characters from Cartoon Network and Adult Swim, and will be offered as separate services for each brand. CallToons is targeted to be available to consumers in Q4 2007.

    Using patent pending technology, CallToons creates a user experience that replaces ordinary mobile phone functions (such as ringtones and wallpapers) with an entertainment platform provided by the users’ favourite character.

    CallToons ties together mobile content such as ringtones, ringbacks, wallpapers, and audio and text alerts into a character-driven narrative experience. Cartoon Network New Media will introduce additional functionality to the CallToons application in the coming months, adds the release.

    “CallToons extends our fans’ relationship with our characters in a personal and interactive way through a mobile phone,” said Cartoon Network New Media senior vice president and general manager Paul Condolora. “With this application, we are developing a novel approach to the mobile experience. CallToons is a natural next step for the company and offers limitless cross-platform entertainment possibilities with cartoon characters, celebrities, sports figures and beyond.”

    “CallToons does more than set a character’s voice to a ringtone. CallToons allows a character’s personality to take over the mobile phone’s functionality so that they actually interact with the user and incoming callers in a unique way,” said Cartoon Network New Media senior director of entertainment products Ross Cox.