ITV

Tag: Calicut

  • Marvel’s Avengers: Age Of Ultron assembles all superheroes to make Star Movies the one

    Marvel’s Avengers: Age Of Ultron assembles all superheroes to make Star Movies the one

    MUMBAI: This April, Star Movies showcased the television premiere of Marvel’s Avengers: Age of Ultron breaking numerous records and making it the biggest premiere that the category has seen in the last 5 years. With the strong message of ‘Assemble All Against One’ the channel aimed to create a simple yet a hard-hitting communication campaign that was amplified across mediums including outdoor, radio, print, digital, on-ground, trade and the full strength of the Star Network.

    The campaign thought was perfectly in sync with the theme of the film where the iconic Avengers like Iron Man, Captain America, Thor and Hulk assembled to defeat the super villain Ultron. Similarly Star Movies assembled various media platforms to create a truly 360° marketing campaign. The first superhero of the campaign was the robust on-air promotion across 30 channels on the Star Network, which garnered an unrivaled reach for the premiere. Print emerged as the next superhero as it amplified the reach with front page advertisements across leading dailies in the north, west and south. Large format outdoor sites could also be seen across Mumbai, Delhi NCR, Bangalore, Trivandrum, Calicut, Cochin and Hyderabad.

    Through their extensive marketing, the channel earned extraordinary success for the premiere with BARC data indicating that the film was the highest rated premiere in the last year. It was also the top rated program in the English Movies category with all 4 airings of the movies being featured in the prestigious top 10 movies of the week list.

    Thanks to the success of the Avengers premiere, Star Movies has emerged as the leader with a whopping 32% market share.

    In the last 12 months, the top three premieres (Marvel’s Avengers: Age of Ultron, Dawn of the Planet of the Apes, Guardians of the Galaxy) in the English Movie category was aired on none other than Star Movies. With the unparalleled success of Marvel’s Avengers: Age of Ultron, Star Movies continues to exceed expectations as it maintains its stance as the home to the biggest premieres in the country.

     

  • Marvel’s Avengers: Age Of Ultron assembles all superheroes to make Star Movies the one

    Marvel’s Avengers: Age Of Ultron assembles all superheroes to make Star Movies the one

    MUMBAI: This April, Star Movies showcased the television premiere of Marvel’s Avengers: Age of Ultron breaking numerous records and making it the biggest premiere that the category has seen in the last 5 years. With the strong message of ‘Assemble All Against One’ the channel aimed to create a simple yet a hard-hitting communication campaign that was amplified across mediums including outdoor, radio, print, digital, on-ground, trade and the full strength of the Star Network.

    The campaign thought was perfectly in sync with the theme of the film where the iconic Avengers like Iron Man, Captain America, Thor and Hulk assembled to defeat the super villain Ultron. Similarly Star Movies assembled various media platforms to create a truly 360° marketing campaign. The first superhero of the campaign was the robust on-air promotion across 30 channels on the Star Network, which garnered an unrivaled reach for the premiere. Print emerged as the next superhero as it amplified the reach with front page advertisements across leading dailies in the north, west and south. Large format outdoor sites could also be seen across Mumbai, Delhi NCR, Bangalore, Trivandrum, Calicut, Cochin and Hyderabad.

    Through their extensive marketing, the channel earned extraordinary success for the premiere with BARC data indicating that the film was the highest rated premiere in the last year. It was also the top rated program in the English Movies category with all 4 airings of the movies being featured in the prestigious top 10 movies of the week list.

    Thanks to the success of the Avengers premiere, Star Movies has emerged as the leader with a whopping 32% market share.

    In the last 12 months, the top three premieres (Marvel’s Avengers: Age of Ultron, Dawn of the Planet of the Apes, Guardians of the Galaxy) in the English Movie category was aired on none other than Star Movies. With the unparalleled success of Marvel’s Avengers: Age of Ultron, Star Movies continues to exceed expectations as it maintains its stance as the home to the biggest premieres in the country.

     

  • Mathrubhumi Goes Live on Atex Editorial Content Management System

    Mathrubhumi Goes Live on Atex Editorial Content Management System

    Reading UK – Mathrubhumi, one of India's leading Malayalam language media companies with more than 80 daily publications producing over 370 pages daily, is live on the Atex Editorial Content Management System (CMS). Mathrubhumi is based in Kerala, India and has a total circulation of more than 1.3 million, with approximately 7.5 million readers. The company's website, www.mathrubhumi.com provides online content covering diverse topics such as entertainment, sports, health, education, women, and astrology.

    Atex (www.atex.com) is one of the media industry's largest and longest serving suppliers of Content Management, Multi-Channel Advertising and Audience Management software platforms. "With all users on a relational database-centric system, we look forward to obtaining efficiencies and increasing the collaborative effectiveness of our personnel," said Shreyams Kumar, Mathrubhumi's Director of Marketing and Electronic Media. "We will utilise the power of the system to publish across any media type in the near future. With the Atex CMS solution we will be able to react quickly to a rapidly changing and challenging marketplace and bring innovative offerings to our valued customers." Mr. Kumar is also second term M.L.A. from Kerala State.

    Babuprakash Kalathil, Mathrubhumi Project Manager, adds: "Atex has a wide-ranging platform intended to help multi-channel newsrooms create, manage and deliver content to any print or digital channel while keeping firm deadlines and the highest quality editorial values." Mathrubhumi's Deputy General Manager of IT, Baiju Madhavan, concurs: "Pagination is fast and flexible and that yields increased efficiency. We will use the remote entry capability of the Atex system for our bureaus so reporters can be very productive."

    Founded in 1923, Mathrubhumi now has 15 editions published from different cities inside and outside India, including the United Arab Emirates. The nine editions of Mathrubhumi in Kerala are published from the publication centres in Calicut, Thiruvananthapuram, Kottayam, Ernakulam, Thrissur, Kannur, Palakkad, Malappuram, and Kollam. There are also another four editions of Mathrubhumi published in Chennai, Bengaluru, Mumbai and Delhi.

    Jerome Laredo Atex Asia-Pacific CEO, said, "We are very proud of our association with Mathrubhumi and we are pleased with the combined team effort that was necessary to make this a successful project. We look forward to the next stage, which will include the implementation of our leading Atex Polopoly Web Content Management platform to support multi-channel publishing across digital and print channels."