ITV

Tag: CAGR

  • Digital ad spend pegged at Rs 13000 crore in 2018

    Digital ad spend pegged at Rs 13000 crore in 2018

    MUMBAI: With the growing demand for smartphones and falling data prices, digital advertising are likely to increase in India from the current level of Rs 9800 crore to Rs 13000 crore by December 2018 growing at a compound annual growth rate (CAGR) of 35 per cent.

    According to data by Associated Chamber of Commerce and Industry of India (ASSOCHAM), due to easy and widespread availability of 3G and 4G services and the on-going surge in internet penetration in the country will lead to an exponential increase in digital advertising in India.

    The digital advertising spend was estimated to be around Rs 7,500 crore at the end of 2016. Around 50 per cent of their overall advertising spend was on digital followed by e-commerce, telecom, technology and banking, financial services and insurance companies.

    The paper jointly brought out by ASSOCHAM and KPMG has stated that mobile transactions accounted for 42 per cent of total e-commerce sales in 2015 and that developing a mobile strategy has been an important agenda for many of the leading e-commerce players in the country over the last two to three years.

    India manufactured 11 crore mobile phones worth Rs 54000 crore in FY16, showing a year-on-year growth of 83 per cent and 186 per cent, in volume and value terms, respectively. With the ability to provide feature rich yet affordable handsets, domestic manufacturers’ share of the handset market is slated to grow further.

    According to said paper, the market for mobile handsets in India is growing at a fast rate. It has grown at a CAGR of nearly 15 percent from 2011 to 2016. It also contributed nearly 7.6 percent to the global smartphone market.

    The digital advertisements are flexible and can be adapted for any kind of device like television, laptop, tablet, or smartphone. The two-way interactive capability and the ability to customise the ad for target audience also make digital advertisements more effective, noted the paper.

    More than 235 million people in India access internet through mobile devices. This is the primary reason for e-tailers to focus their efforts on mobile app penetration across the country. The mobile applications are helping to reach more customers located even in remote and rural areas, as per uniindia.com

    E-commerce companies have been able to bridge the service gap considerably by sending service updates and other communication via their mobile app, e-mail, and SMS. Customers can get alerts, view product catalogues, purchase and pay with a simple mobile application offering a compelling user experience.

    TAGS: Digital, India, ASSOCHAM, KPMG, E-commerce

  • Asianet News Digital’s suvarnanews.tv claims to have registered 20 times Y-o-Y growth

    Asianet News Digital’s suvarnanews.tv claims to have registered 20 times Y-o-Y growth

    MUMBAI: Asianet News Kannada digital platform www.suvarnanews.tv has reported a phenomenal 20x year-on-year growth. This shows the potential of vernacular in driving the next big wave of digital news growth. As the language with the third highest Internet adoption after Tamil and Hindi, Kannada has emerged as a significant growth opportunity.

    Since its inception early last year, Asianet News Network’s Digital strategy has been focused on consolidating its dominant market leadership with focused digital media penetration in Kerala with www.asianetnews.tv and Karnataka with www.suvarnanews.tv. Its more recent English digital news property www.newsable.com delivers millennial centric hyperlocal video content.

    As it strengthens its Telugu news property http://telugu.asianetnews.tv the network is also establishing a significant foothold in Tamil with an upcoming acquisition.

    The recent KPMG-Google report titled “Indian Languages – Defining India’s Internet” is ground-breaking in many ways. It details on the growth momentum in the Indian language internet user base clocking a healthy 18 per cent CAGR until 2021, over its proportionate growth in English of three per cent. It also talks about how Tamil, Kannada and Telugu will be amongst the most digitally engaged netizenry. With 33 per cent of the Indian language internet users accessing news exclusively online, outnumbering even digital payments, vernacular is clearly becoming the rider of growth in Digital News.

    “Suvarnanews.tv is a one-stop destination for the Kannadiga which combines the video and text news, and entertainment stories. Suvarna News, along with Kannada Prabha, which has a 50-year journalistic legacy serves its audience with hyperlocal video-led content. This significant growth comes on the strength of a well thought through strategy to integrate both the broadcast and print content on digital and provide enhanced user experience and engagement,” says Asianet News Network – digital chief operating officer Anoop N.

    “As a vernacular-video leader in its category the Asianet News digital network promises to deliver top quality content. With 99 per cent of the Indian language internet users accessing news content on mobile devices, we’re also continuously focused on the platform to be mobile friendly both from a format and engagement perspective.

    “The digital news opportunity is a significant opportunity that the vernacular market has been relatively slow in capitalising on,” says Kannada Prabha and Suvarna News editor-in-chief Ravi Hegde. “With suvarnanews.tv, we are focused on securing a first-mover advantage. Building collaboration between TV and digital desks along with a deep focus on vernacular video content was at the core of the strategy. With regional news being the preferred category of digital news, we’ve also sharpened our focus at delivering Karnataka like none other,” he elaborates.

    “Our investments in digital have been focused on building a media tech asset that dominates with its content and video format, and through this, drive market leadership,” adds Asianet News CEO Amit Gupta.

    “It creates another strong platform for brands that work with us to capture and expand their presence and market reach riding the wave of vernacular digital growth.” Contexted with the KPMG-Google report that estimates 82 per cent of Kannadigas having a propensity to respond to an advertisement in the vernacular, it’s no surprise that brands will want to maximize on this opportunity.

  • Tele data & VoIP service rev may expand at 3% CAGR by ’21

    MUMBAI: “India: Intense Competition in Mobile Services Segment to Result in Market Consolidation”, a new Country Intelligence Report by GlobalData, is providing an executive-level overview of the telecommunications market in India today, with detailed forecasts of key indicators up to 2021.

    Published annually, the report provides detailed analysis of the near-term opportunities, competitive dynamics and evolution of demand by service type and technology/platform across the fixed telephony, broadband, and mobile, as well as a review of key regulatory trends.

    The telecom service revenue in India is estimated to grow at a CAGR of 3.0% during 2016-2021, due to growth in mobile data and fixed VoIP. Robust growth in adoption of 4G services, fixed operator efforts to provide 1Gbps FTTH services, and government efforts to expand fiber-optic networks under the BharatNet Project are key drivers for telecom growth in the market. The pay-TV market going forward will be led by robust growth in DTH and IPTV services. IPTV will witness the fastest growth in the pay-TV market in India. Competition in the mobile market intensified with the entry of Reliance Jio.

    The overall telecom service revenue in India will grow at a CAGR of 3.0 per cent during 2016-2021, mainly driven by growth in mobile data, fixed broadband and fixed VoIP segments.

    Mobile revenue will account for 82.4% of the total telecom revenue in 2021; mobile data will witness a CAGR of 16.5 per cent during 2016-2021.

    The top two operators, Airtel and Vodafone, accounted for 37.3 per cent  share of overall service revenue in 2016. We expect competition to intensify with the entry of Reliance Jio in early 2017.

    National Telecom policy – 2012 aims to boost broadband subscriptions to 175m by 2017 and to 600m by 2020 and increase rural teledensity to 100 per cent by then.

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  • HD broadcast to propel switchers market to $ 2.47bn by ’24, A-Pac may surpass N. America

    MUMBAI: As the world transitions from analogue content to digital broadcasting, it is in dire need of broadcast switchers. This trend has created a remarkable demand for broadcast switchers in the developing countries of India, Japan, Africa, Ukraine, and Russia amongst others as they are working towards changing their content and conforming to ITU guidelines.

    According to a report published by Transparency Market Research, the opportunity in the global broadcast switchers market will be worth US$2.47 bn by 2024, rising from US$1.45 bn in 2015. The market is expected to expand at a strong CAGR of 6.1 per cent between 2015 and 2024.

    The complicated issues of broadcasting ultra-high definition (UHD) and high-definition (HD) is the foremost reason why users and service providers are adopting broadcast switchers. The growth this market is also being supplemented by the stiffening competition between production houses that has translated into a need for improved production automation technologies for broadcasting content on television. The broadcast switchers market is also being augmented by the rise in the number of sports events being streamed live that require excellent automation for transmitting seamless visuals. In the coming years, the insurmountable penetration high-definition televisions sets will also propel the use of these switchers.

    Sports Broadcasting to Surpass all Application Segments: The historical analysis of the market indicates that the studio production segment was the largest application segment in the overall market. As of 2015, this application segment held a share of 24.9 per cent. The unique ability of studio production segment with adapt to HD and SD content has made it a popular choice amongst business owners. In the forecast period, the new production segment and sports broadcasting are also likely to make their presence felt in the global market as viewers demand live broadcasts of important events.

    Asia Pacific Shows Promise of Remarkable Growth: As of 2014, North America held the largest share in the global market mainly being driven by upgradation of outdated switchers. During the forecast period, North America will continue its dominance in the overall market due to an influx of HD channels. Furthermore, remarkable growth in studio production and sports broadcasting is also anticipated to play a crucial role in the rise of this geographical segment. However, analysts predict that Asia Pacific will surpass the revenue share of North America in the foreseeable future as the region is on the threshold of a serious transition from analogue to digital broadcasting.

    The top players operating in the global broadcast switchers market are For-A, Ross Video, Ltd, Grass Valley USA LLC, Evertz Corporation, Sony Electronics Inc., Snell Ltd., Panasonic Corporation, New Tek Inc., Blackmagic Design, and others. According to research analysts, several companies in the market are looking at developing IP-based 4K resolution broadcast switchers to tap the unmet demand for high-quality content in the market. In addition to this, these players will also strive to cater to the varied and unique demands of developing countries to win bigger shares in the overall market dynamics.

  • Broadband speed: TRAI extends ideas date to 20 July

    NEW DELHI: The Telecom Regulatory Authority of India has extended the date for inputs of stakeholders on ensuring transparency and customer awareness regarding data speeds under wireless broadband plans to 20 July with counter-comments by 5 August 2017.

    TRAI had issued a consultation paper on Data Speed under Wireless Broadband Plans for which the last date was 29 June for responses.

    However, TRAI said it was extending the date as this issue involved several technical, network and business issues.

    The paper issued on 1 June 2017 had said wireless access networks are the main source of delivering broadband in the country. Global mobile subscriptions are growing around 5 percent year-on-year. The Ericsson’s mobility report said India grew the most in terms of net additions during the third quarter of 2016 by adding 15 million connections. These figures have increased substantially in the last few quarters. Out of the total 236.09 million broadband subscribers in the country as of 31 December, 2016 approximately 92.32% i.e. 217.95 million subscribers are through wireless access.

    According to a GSMA report titled ‘The Mobile Economy, India, 2016’, at the end of June 2016, 616 million unique users subscribed to mobile services in India, making it the second largest mobile market in the world. Almost half the country’s population now subscribes to a mobile service.

    The report suggests that improving affordability; falling device prices and better network coverage aided by operator investment will help deliver over 330 million new unique subscribers by 2020, taking the penetration rate to 68 per cent. It further adds that as more users migrate to high-speed broadband, mobile data traffic is expected to grow 12-fold between 2015 and 2020, at a CAGR of 63 per cent.

    Data usage by GSM users has already shown an unprecedented growth in the recent months from an average usage of 236MB per month in September, 2016 to 884 MB per month in December, 2016. Along with this, the composition of revenues earned by operators is also changing. Mobile operators in India have so far reported limited revenue contribution from data services, generating 17 per cent of service revenues at the end of 2015. This is forecast to increase to 23 per cent by 2020.

    The paper listed nine questions for the stakeholders:

    Q1: Is the information on wireless broadband speeds currently being made available to consumers is transparent enough for making informed choices?

    Q2: If it is difficult to commit a minimum download speed, then could average speed be specified by the service providers? What should be the parameters for calculating average speed?

    Q3: What changes can be brought about to the existing framework on wireless broadband tariff plans to encourage better transparency and comparison between plans offered by different service providers?

    Q4: Is there a need to include/delete any of the QoS parameters and/or revise any of the benchmarks currently stipulated in the Regulations?

    Q5: Should disclosure of average network performance over a period of time or at peak times including through broadband facts/labels be made mandatory?

    Q6: Should standard application/ websites be identified for mandating comparable disclosures about network speeds?

    Q7: What are the products/technologies that can be used to measure actual end-user experience on mobile broadband networks? At what level should the measurements take place (e.g., on the device, network node)?

    Q8: Are there any legal, security, privacy or data sensitivity issues with collecting device level data?

    a) If so, how can these issues be addressed?

    b) Do these issues create a challenge for the adoption of any measurement tools?

    Q9: What measures can be taken to increase awareness among consumers about wireless broadband speeds, availability of various technological tools to monitor them and any potential concerns that may arise in the process?

  • VoD software market may expand to $ 7.5 bn by ’22, A-Pac leads

    MUMBAI: The global video streaming (VoD) software market size is expected to grow from USD 3.25 billion in 2017 to USD 7.50 billion by 2022, at a Compound Annual Growth Rate (CAGR) of 18.2%. The major factors driving the video streaming software market are increasing traction of VaaS in enterprises due to lower cost of ownership, extensive growth of online videos, and growing needs for on-demand streaming. However, network connectivity issues and the technical difficulties involved in video streaming are some of the major factors hindering the growth of the video streaming software market, according to ReportLinker study.

    Increasing traction of Video-as-a-Service (VaaS) in enterprises due to lower cost of ownership, the extensive growth of online videos, and growing needs for on-demand streaming are driving the video streaming software market.

    Video Analytics is expected to witness the highest growth rate during the forecast period: The video analytics solutions segment is expected to have the highest growth rate during the forecast period, as video analytics solutions offer a 360-degree view of enterprise viewer habits and behaviors, producing critical intelligence to support enterprise strategic goals. Through video analytics, enterprises can club Artificial Intelligence (AI), machine learning, and cognitive technologies to extract actionable insights from the video files.

    Broadcasters, operators, and media vertical is expected to have the largest market share in 2017: The broadcasters, operators, and media vertical is expected to witness the highest adoption of video streaming software, as the video streaming software helps broadcasters, operators, and media companies to maximize monetisation, minimize operational overheads, offer better services, and enhance viewing experiences.

    Asia Pacific (APAC) is expected to grow at the highest CAGR: The APAC region includes emerging economies such as China, Australia, Singapore, and India. In these countries, enterprises are rapidly deploying video streaming software solutions. APAC is expected to grow at the highest CAGR during the forecast period. This is mainly due to the increasing adoption of advanced technologies, growing usage of digital media among organizations and individuals, and the rising awareness about business productivity. In terms of market size, North America is expected to lead the video streaming software market in 2017.

    In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, innovation and technology directors, and executives from various key organizations operating in the video streaming software market.

    The breakup of the profiles of the primary participants is given below:

    • By Company: Tier 1 – 24%, Tier 2 – 41%, and Tier 3 – 35%
    • By Designation: C-Level – 57%, Director Level – 36%, Others – 7%
    • By Region: North America – 49%, Europe – 28%, APAC – 16%, RoW – 7%

    The key video streaming software providers profiled in the report are as follows:
    Anvato, Inc. (Mountain View, US), BoxCast (Cleveland, US), Brightcove, Inc. (Boston, US), Contus (Chennai, India), DaCast (San Francisco, US), Haivision, Inc. (Montreal, Canada), IBM Corporation (New York, US), Kaltura, Inc. (New York, US), Kollective Technology, Inc. (Bend, US), KZO Innovations (Reston, US), MediaPlatform (Beverly Hills, US), Ooyala, Inc. (Santa Clara, US), Nuvola Media PTE Ltd. (Singapore), Panopto (Pittsburgh, US), Polycom, Inc. (San Jose, US), Qumu Corporation (Minneapolis, US), Ramp (Boston, US), Sonic Foundry, Inc. (Madison, US), StreamShark (Victoria, Australia), uStudio, Inc. (Austin, US), VBrick (Herndon, US), VIDIZMO, LLC. (Sterling, US), Vzaar (London, UK), Wowza Media Systems LLC. (Colorado, US) and YuJa (San Jose, US).

  • Analytics, tech, automation & digitisation aid Amul quadruple farmers’ income

    MUMBAI: The drive towards digital and cashless payments, which received a huge boost following demonetisation has brought about significant benefits to our farmers in rural Gujarat. Amul has actively helped its farmer-members to open bank accounts and have linked an additional 13 lakh farmers’ bank accounts to our system. Now, milk payments are cashless and directly transferred into their bank accounts.

    Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF) vice-chairman Jethabhai Bharwad explained in detail: “Our digitalization drive has brought in complete transparency in payment to milk producer members. Farmer-members are aware of the exact amount due to them and the rationale behind the same. Payments going directly into their bank accounts also helps inculcate the savings habit in them. The need for an active bank account has brought large number of the Amul family farmer households directly into the formal banking network. Automated Milk Collection Systems installed at village dairy cooperative societies have now been linked through common online software applications. This helps to further enhance transparency among producer members using digital technology.”

    The chairman Jethabhai Patel added: “The drive towards digital and cashless payments, which received a huge boost thanks to Government of India’s demonetization initiative, has brought about significant benefits to our farmers in rural Gujarat. We have actively helped our farmer-members to open bank accounts and have linked an additional 13 lakh farmers’ bank accounts to our system. Now, milk payments are cashless and directly transferred into their bank accounts.”

    GCMMF, which markets the popular Amul brand of milk and dairy products, has successfully quadrupled the income of its dairy farmers in last seven years, demonstrating the efficacy of Amul model in exceeding the national goal of doubling farmer’s income in six years. During the last seven years, Amul’s milk procurement prices to its farmer-members more than doubled from Rs. 24.30 per litre for buffalo milk (Rs. 337 per kg fat) in 2009-10 to Rs. 49 per litre (Rs. 680 per kg fat) in 2016-17. Since the cooperative’s total milk procurement also doubled during this period, from 90.9 lakh litres per day to 176.5 lakh litres per day, this effectively increased the income of its dairy farmers, four-fold in the last seven years.

    Turnover of GCMMF has registered quantum growth of 238% in last seven years, which implies an impressive cumulative average growth rate (CAGR) of 19% during this period. The mantra of rapid expansion had yielded rich dividends with the GCMMF’s sales turnover increasing 3.5 times, from Rs. 8,005 crore in 2009-10 to Rs. 27,043 crore in 2016-17. Results of the apex body of dairy cooperatives in Gujarat were declared on 15 June 2017.

    GCMMF managing director R S Sodhi emphasised that Amul’s success has been driven by its ‘3E’mantra – Rapid expansion in milk procurement, rapid expansion in manufacturing facilities and rapid expansion in marketing & distribution network.

    “This year, we leveraged heavily on our technological capabilities and data analytics to enhance communication with our channel partners and expand our distribution reach”. “Product innovation has always been part of our DNA and has inspired us to launch more than 50 new products in the market during the last three years,” Sodhi added.

  • TV & mobile electronics: Domestic prod leaves $ 300bn gap for import

    NEW DELHI: The demand of electronic products in India is expected to expand at a compound annual growth rate (CAGR) of 41 per cent during 2017-2020 to reach $ 400 billion by 2020, but the government has to help domestic production.

    The local production of electronic products has to be increased significantly to meet the domestic demand. The industry suggest the government to focus on both infrastructural as well as at the policy level, increased emphasis has to be provided for increasing the percentage of local component manufacturing in India. This includes simplifying the complex regulatory structure for making compliance easier for new entrants and developing a participatory approach.

    A joint Study by ASSOCHAM and NEC (which provides product development, global product maintenance and global business enablement services) says India can become a manufacturing hub only with increased domestic production. Demand for electronic products in India is poised for significant growth in the next few years, driven by a strong economic outlook.

    The domestic production which is currently growing at a CAGR of 27 per cent may touch $ 104 billion leaving a huge gap for import to the extent of $ 300 billion. The study says the electronics industry valued at $ 1.75 trillion is the fastest growing industry globally.

    The Indian electronics and hardware market grew by 8.6 per cent Year on Year to reach $ 75 billion in 2015, driven by rising local demand. The worldwide electronics industry was valued at around $ 1.86 trillion in 2015.

    With a growing middle class population, disposable income has led to increased consumer demand for electronics products specially advanced TV’s, mobile phones and computers. This surge in demand is huge which shows a positive outlook for the industry.

    The Electronics industry valued at $ 1.75 trillion is the largest and fastest growing industry in the world, highlighted the study.

    India’s total electronics hardware production 2014-15 is estimated at $ 32.46 billion – representing a share of about 1.5 per cent in world electronic hardware production. The domestic consumption of electronic hardware in 2014-15 was $ 63.6 billion out of which 58 per cent was fulfilled with imports. With demonetisation adding to the demand for POS devices and mobile phones, this demand is going to increase manifolds.

    The investments in electronic manufacturing which was just Rs 110 billion in June 2014 has increased to Rs 1278.8 billion in 2016.

    Initiatives such as ‘Make in India’ and ‘Digital India’ and specially focusing on schemes such as the ‘Modified Special Incentive Package Scheme’ (M-SIPS) and ‘Electronic Development Fund’ (EDF) has helped this growth.

  • TV subs rev may expand to Rs 907 bn by ’21 at 11.6% CAGR: PwC

    MUMBAI: India’s entertainment and media sector is expected to expand steadily over the next four years as per PwC’s Global entertainment and media outlook 2017-2021. The industry is expected to exceed Rs 2910 billion by 2021 increasing at compound annual growth rate (CAGR) of 10.5% between 2017 and 2021.

    • Television will grow at an overall CAGR of over 11.4% during 2017-21, with subscription TV households to reach 16.7 Cr by 2021. 
    • Despite fewer screens and low admission prices, India to be the third largest Cinema market in the world by 2021 with a double digit CAGR of 10.4% over the Outlook period.
    • Unlike the Global trend, Indian newspaper industry to showcase a positive growth rate of 1.1% CAGR during 2017-2021.
    • Internet advertising to register the fastest growth as compared to other advertising platforms at a CAGR of 18.6%.

    PwC India partner & leader – entertainment & media Frank D’Souza comments: “Unlike the global economy, which will see a shrinking contribution from the Entertainment and Media sector over the Outlook period, in India the sector’s growth rate will outpace the overall GDP growth rate. Being a relatively under-developed market in terms of per capita spend on entertainment and media, will allow India to grow at 10.57% over the next five years to an overall size of INR 290,539 Cr. Also, being the least digitised market, will allow the traditional media to grow without being disrupted by digital competition. Whereas one may be tempted to conclude that India’s growth in this sector is divergent from the world’s, it will do well for Indian players to keep their eyes on changing landscape globally and prepare for its eventual impact on the Indian market.”

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    Key highlights of the report:

    Television: TV Subscription revenues are expected to grow from INR 52,755 Cr in 2016 to INR 90,713 Cr in 2021 at a CAGR of 11.6%. Though subscriber numbers are still growing, explosive growth levels of the recent past will not be replicated in the future. The cable market is approaching a saturation point but will still account for over 55% of the total pay-TV market in 2021. In terms of advertising, TV will continue to hold the larger share of the pie from INR 21,874 Cr in 2016 to INR 37,315 Cr in 2021, even though Internet advertising is expected to growth a much faster rate of 18.6% as opposed to TV advertising at 11.1% from 2017-2021.

    Cinema: India’s cinema sector is expected to experience strong growth throughout the forecast period. Box office revenue will rise from INR 10,957 Cr in 2016 to INR 18,047 Cr in 2021, at a healthy CAGR of 10.4%. Admissions will rise from an estimated 200 Cr in 2016 to 230 Cr in 2021 (at a CAGR of 2.4%) and ticket prices will rise at a CAGR of 7.9% in the same period. This is one of the few major cinema markets in which 100% digitisation of screens has not yet been achieved – and it is not expected to occur over the forecast period. 

    Publishing: Publishing in India is expected to grow from INR 38,601 Cr in 2016 to INR 44,391 Cr in 2021 at a CAGR of 3.1%. Book publishing is projected to grow at 6.1% CAGR over 2017-2021 whereas Magazines are expected to grow at a CAGR of 3.3% for the same period. The Indian newspaper industry continues to grow from INR 23,161 Cr in 2016 to INR 24,447 Cr in 2021, but the growth rate is tailing off as the effects of digital disruption begin to be felt in a market that had long enjoyed print expansion. 

    Internet: In terms of Internet advertising revenue, India is ranked eighth in the Asia Pacific region. One reason for the immature online ad market is the lack of Internet access among Indians – fixed broadband penetration remains low at just 6.9% in 2016. Today, mobile Internet advertising only comprises 27.6% of total online spending, marking a clear gap between Indians with mobile access and brands reaching out to the mobile audience.  India’s internet video segment has produced revenues of INR 560 Cr in 2016 and will grow at 22.4% CAGR to reach a new high of INR 1540 Cr in 2021. Transactional video-on-demand will account for over 61% of total Internet video revenues in 2021, with many households not wanting to commit to the regular payments of subscription video-on-demand.

    Major digital tipping-points are occurring or in prospect across all segments globally…

    • Internet advertising now generates more revenue than TV advertising globally. In 2016 an important tipping point was reached in the global advertising industry, with revenue from Internet advertising exceeding that generated by TV advertising for the first time. That lead, thanks to the rapid growth of mobile ad revenues in particular, is set to increase significantly in the next five years. 

    • Internet video revenues will overtake physical home video in 2017. The Internet video segment has expanded rapidly in recent years, and will overtake the physical home video market for the first time in 2017. Internet video revenues are projected to grow at a CAGR of 11.6% to reach USD 36.7 bn (INR 236,111 Cr) in 2021, while the terminally declining market for DVDs and Blu rays will have fallen to USD 13.9 bn (INR 89,426 Cr). Demand has shifted towards the more immediate and convenient video-on-demand (VOD) market, with content accessible via a wide range of connected devices allowing consumers to view when and where they desire. 

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    • Global newspaper circulation revenue overtook global advertising revenue in 2016.  While newspaper circulation revenue has been on a downward trajectory since 2015, publishers have had the useful lever of cover price rises to partly offset the rapid fall in units. However, the year-on-year falls in newspaper advertising revenue have been more pronounced – reflected in the overall de-growth in the newspaper segment.

    • Virtual reality video revenue will exceed interactive application/gaming revenue in 2019. The consumer virtual reality (VR) content market will grow at a CAGR of 77.0% over the forecast period to be worth USD 15.1bn (INR 97,147 Cr) by 2021. Of this, USD 8.0bn (INR 51,468 Cr) will be spending on VR video (rising at a CAGR of 91.2%), surpassing interactive experiences and games in 2019. This is one segment to look out for in the future.

    • Smartphone traffic will exceed fixed broadband data traffic in 2020. Although mobile usage is a key driver of growth in overall data traffic, fixed broadband will continue to account for the majority of data traffic in the 19 markets for which we have developed detailed forecasts. Many consumers still prefer to access data-heavy content – notably high-quality video – via fixed broadband rather than their mobile device. But the shift towards the smartphone will continue.

  • US$ 232-bn TV ads market expanding at 7% CAGR, online TV fastest growing: Report

    MUMBAI: The global television advertisement market has reached a value of around US$ 232 bn in 2016, exhibiting a CAGR of around 6.8% during 2009-2016. “Research and Markets” recently announced the addition of the “Global Television Advertising Market Report & Forecast 2017-2022” report to their offering.

    Some of the key global players operating in this market are CBS, Comcast, News Corporation, Viacom and Cox Communications, the report states.

    In spite of the competition from new media platforms, television is expected to remain as the largest advertisement segment. Moreover, the increasing penetration of television in emerging markets, such as Latin America, Eastern Europe, Africa, Middle-East, China and India is also expected to drive the television advertisement market in these regions, thereby facilitating the overall growth of the global television advertisement market.

    The report has segmented the market on the basis of service type. Currently, terrestrial TV networks dominate the market, accounting for the majority of the total global share. Terrestrial networks are followed by multi-channel and online television segments.

    Online television currently represents the fastest growing segment. The report has also segmented the market on the basis of industry, listing the key industries which are actively using television advertising.