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Tag: CAGR

  • Dentsu India charts the Martech map to decode digital dominance

    Dentsu India charts the Martech map to decode digital dominance

    MUMBAI: In a world where marketing meets machines, Dentsu India has launched its latest industry report, ‘Martech Landscape in India’, offering a deep dive into the nation’s ever-evolving Martech ecosystem. With digital transformation accelerating across industries, the report unpacks how businesses can harness AI, first-party data, and hyper-personalisation to drive real impact.

    The study comes at a time when India’s digital advertising market is projected to grow at a 19.09 per cent CAGR, touching Rs 59,200 crore by 2025. Driven by government initiatives like ‘Digital India’, Martech adoption is reshaping customer engagement, streamlining operations, and maximising ROI.

    The Martech landscape is rapidly evolving, driven by key trends that are reshaping digital marketing strategies. AI and automation are revolutionising the industry, with predictive analytics and AI-led tools enhancing decision-making and customer engagement. As privacy regulations tighten, brands are increasingly turning to first-party data strategies, making owned data a crucial asset for personalised marketing.

    Meanwhile, omnichannel and vernacular marketing are gaining traction, enabling brands to connect with diverse audiences through regional languages and voice search. The rise of e-commerce and digital retail is further fuelled by AI-powered personalisation, which is transforming the online shopping experience. Additionally, Tier 2 and 3 cities present untapped opportunities, as digital adoption surges beyond metro hubs, opening new avenues for growth and brand expansion.  

    The report underscores that Martech is no longer an option but a core business strategy. However, challenges such as integration complexities, data privacy concerns, and skill gaps must be tackled to unlock its full potential.

    Dentsu CEO for South Asia Harsha Razdan said, “I have always believed that technology is most powerful when it simplifies complexity. Martech is a great example of that – it helps businesses make sense of vast amounts of data and turn it into meaningful customer experiences. Today, it’s not about whether businesses use Martech, but how well they integrate it into decision-making and customer engagement. In India, we’re at that turning point. The companies that get this right will build stronger customer relationships and more resilient businesses. But success isn’t just about having the right tools – it’s about knowing what to focus on. This report is designed to help businesses cut through the noise, focus on what works, and turn Martech into real business impact.”

    Dentsu president & chief strategy officer for South Asia Narayan Devanathan added, “As the dots between media, creative, and customer experience connect more intimately, Martech has become the spine that unites these disciplines – enabling powerful, data-driven connections that drive meaningful outcomes. India’s Martech landscape is evolving rapidly, redefining how brands engage with consumers. By viewing Martech as the backbone of their business strategy, brands can unlock smarter solutions that fuel growth and impact. We’re proud to introduce this report as a valuable guide for brands looking to navigate and thrive in this ever-changing market.”

    As India’s Martech revolution picks up pace, Dentsu’s latest report serves as a roadmap for brands looking to navigate, adapt, and thrive in the digital-first era.

  • Watcho and Cloud TV switch on seamless entertainment for smart TV viewers

    Watcho and Cloud TV switch on seamless entertainment for smart TV viewers

    MUMBAI: India’s smart TV experience is about to get a major upgrade as Dish TV’s Watcho joins forces with Cloud Walker’s Cloud TV OS to make premium content more accessible than ever. The collaboration aims to redefine home entertainment, integrating Watcho’s vast catalogue with over 200 smart TV brands, eliminating multiple logins and simplifying access for millions of users.

    As the smart TV market in India grows at a CAGR of 13.11 per cent, the demand for seamless, cost-effective entertainment is skyrocketing. This partnership taps into that trend, ensuring Watcho’s content reaches over 18 million users across 6 million devices, bringing together a world of movies, web series, live sports, and more all on one platform.

    With Cloud TV OS, Watcho subscribers can log in once and start streaming instantly, without juggling multiple credentials. The interface will also feature personalised recommendations, a ‘continue watching’ option, and exclusive Cloud TV Bundles, offering bundled subscriptions to leading OTT platforms.

    Dish TV chief revenue officer Sukhpreet Singh said, “At Dish, we recognize that the future of entertainment lies in seamless, integrated experiences. With smart TVs becoming the preferred screen for digital content, our partnership with Cloud Walker is a strategic step toward making Watcho’s vast content library effortlessly accessible to millions. By embedding Watcho into Cloud TV OS, we are not just expanding our reach—we are redefining how India consumes content, making premium entertainment more intuitive, affordable, and frictionless.”

    Cloud TV co-founder & COO Abhijeet Rajpurohit said, “We’re thrilled to partner with DishTV Watcho under CloudTV Bundle, making premium entertainment more accessible than ever. With Watcho’s vast content library now integrated into 200 plus TV brands, over 12 million viewers can seamlessly access to top OTT platforms all through a single subscription.”

    With Cloud Walker serving over 10 million users, this collaboration positions Dish TV Watcho at the forefront of India’s evolving connected TV landscape. As more consumers shift towards Connected TV (CTV), this move ensures that Watcho remains a key player in the industry.
     

  • CAGR as a tool for family wealth planning across generations

    CAGR as a tool for family wealth planning across generations

    In family wealth planning, where the objective is to ensure financial security and growth across generations, understanding and leveraging the right financial tools is essential. Among these tools, Compound Annual Growth Rate (CAGR) stands out for its ability to assess and guide the long-term performance of investments. By providing a precise measure of average annual growth over time, CAGR becomes a valuable ally in creating strategies for sustainable family wealth.

    Understanding CAGR

    CAGR, or Compound Annual Growth Rate, measures the rate at which an investment grows annually while assuming that profits are reinvested each year. Unlike one-time returns or volatile annual figures, CAGR smoothens growth over a specific period, providing clarity on how an investment performs consistently over time.

    For instance, if an investment portfolio grows from Rs. 5,00,000 to Rs. 10,00,000 in 10 years, the CAGR shows the annual growth rate required to achieve that result, providing a clear and realistic picture of the performance.

    Why CAGR is crucial for family wealth planning

    Family wealth planning aims to grow and preserve assets while ensuring financial stability for future generations. Here’s how CAGR plays a pivotal role:

    1.  A long-term perspective  
    Family wealth often involves multi-decade goals, such as funding education, passing down assets, or retirement planning. CAGR helps evaluate investments based on their consistent growth potential, making it easier to align them with long-term objectives.

    2.  Comparing investment avenues  
    Whether it’s real estate, equity, or fixed deposits, CAGR provides a standard metric to compare diverse investments. This ensures that the family wealth is invested in assets that balance growth, risk, and sustainability.

    3.  Wealth creation across generations  
    Intergenerational wealth planning demands stability and compounding benefits. By analysing CAGR, families can identify growth-focused investments that preserve wealth and compound it over decades.

    4.  Alignment with financial goals  
    Different generations often have distinct priorities – some may focus on aggressive growth, while others may prioritise wealth preservation. CAGR enables better decision-making by showing which investments align with these unique goals.

    Using CAGR effectively for family wealth planning

    1.  Diversify with purpose  
    Use CAGR to identify high-growth investments like equities while balancing them with safer options like bonds or fixed-income assets. This diversification ensures steady growth while managing risks.

    2.  Set target returns  
    For goals like funding a child’s education or building a retirement corpus, calculating the required CAGR provides clarity on how much to invest and where to allocate resources.

    3.  Reassess investments regularly  
    Investments with consistently negative CAGR can erode wealth over time. Monitoring CAGR helps you reassess and shift funds to better-performing avenues.

    4.  Leverage the power of compounding  
    Since CAGR inherently considers compounding, it encourages long-term thinking, which is essential for creating wealth that lasts across generations.

    Limitations to keep in mind

    While CAGR is a reliable metric, it assumes smooth and consistent growth, which may not always align with the market realities. External factors such as inflation, taxes, and economic shifts must also be considered when making long-term decisions based on CAGR.

    Conclusion

    CAGR is indispensable while planning for family wealth creation for financial stability and growth for future generations. By offering a realistic view of long-term investment performance, CAGR simplifies decision-making and ensures that wealth is managed thoughtfully. Families that use CAGR as part of their wealth strategy are better equipped to meet their financial goals and pass on a legacy of prosperity to the next generation.

  • GUEST COLUMN: What does future hold for PR and communication industry?

    GUEST COLUMN: What does future hold for PR and communication industry?

    Mumbai: The pandemic has impacted nearly everything that we do in our personal and professional lives. But if there’s one thing that it has affected the most, it is undoubtedly the way people interact and communicate. And unsurprisingly, the public relations (PR) and communications industry witnessed significant transformations to that effect.

    Businesses felt a need to rethink their communication strategies as consumer behaviour and patterns changed suddenly with the pandemic altering our daily lives and routines. The PR industry had to cope and adapt its approach to helping businesses communicate their messages in a context that’s relevant and meaningful for all stakeholders.

    The acceleration in digital adoption has led the PR industry to take an integrated approach as opposed to the traditional approach that was largely in practice. The industry as a whole is up for some new changes and going forward PR agencies would need to adjust to the emerging trends to stay competitive and relevant. By the end of 2025, it is expected that the global PR industry would surpass a value of 129 billion dollars at a CAGR of 7.4 per cent.

    Listed below are a few of the key trends that give insights into the road ahead for the industry in the near future.

     1.  PR to evolve as a holistic marketing function

    Gone are the days when PR used to be limited to publishing a few press releases or conducting events. PR has evolved to become a much broader term now as opposed to a few years back and this can be partly attributed to the proliferation of digital platforms. PR agencies today have an arsenal of services under their umbrella that include everything from press releases to advertising and paid/affiliate marketing techniques. A holistic program is more in demand, clients need to see tangible results in the form of numbers and PR agencies have extended their expertise to all areas of communication that would help businesses rise and position themselves above the noise. Relying solely on earned media isn’t practical in today’s competitive age and PR is now shifting towards a blend of earned, paid, and shared media to accommodate the growing needs of result-oriented businesses.

    2. PR to cater to added business functions such as HR and investor relations 

    PR agencies are now expected to cater to added business functions like HR, finance, and investor relations. PR traditionally used to be associated with only marketing and brand building. But it’s high time that PR agencies act as an extension of their client’s business and not a separate entity that solely deals with marketing or brand building. The employees in an organization as well as other stakeholders such as investors play a vital role in building an image. Going forward, PR agencies would become deeply involved wherever communication and reinforcement of company values are required. Right from what employees think and feel about the company to how to maintain a positive, healthy relationship with investors, PR will go on to become more than just a marketing or brand-building tool.

    3. Digital PR and content-driven engagement takes center stage 

    Though digital platforms were quite popular even before the pandemic, it was during the pandemic that its use exploded like never before. Like every other industry, the PR industry too is adapting to this new trend and has shifted focus towards the inclusion of digital in their PR strategies. PR is taking a more focused approach with content-driven engagement at its heart. As consumers are exposed to a plethora of content on a daily basis, cutting through the clutter seems to be a gargantuan task. Moving forward, PR agencies will channel their efforts towards exploring the digital domain and establishing a strong presence with creative, informative, and authentic content. Measuring success and crafting PR communications driven by data would lead the way in 2022. As content consumption patterns of consumers have changed over the past years, there is a growing need for PR agencies to resort to digital tools and techniques.

    4. PR agencies become a mouthpiece for ethical positioning of brands 

    Modern brands are always under scrutiny and consumers cannot be fooled anymore with marketing that isn’t in line with the brand’s values. People expect more than good products/services from a brand. A brand is expected to be socially responsible and take a stand on issues rather than just promote itself on a host of platforms guided purely by profit motives. PR agencies need to craft strategies reflective of the brand’s values and ethics. PR agencies will need to consciously weave the brand’s values so they are evident across every interaction with consumers and stakeholders. Responsible and ethical communication would be a dominant trend ruling the PR landscape.

    With pandemic disrupting businesses like never before, PR became a key business communication tool as its role in navigating crisis situations assumed more importance. The PR industry saw several challenges emerging during the pandemic but it has shown remarkable resilience and adapted quickly to fit into the modern expectations of businesses. The industry is evolving faster and the trends discussed above are indicative of the industry’s future ahead. Partnering with the first movers will help you capitalize on these trends and leverage them to your advantage.

    (The author is co-founder of Scenic Communication. The views expressed in this column are personal and Indiantelevision.com may not subscribe to them.)

  • Global video streaming market forecast to reach $184.3 billion by 2027

    Global video streaming market forecast to reach $184.3 billion by 2027

    MUMBAI: The global video streaming market size is expected to reach $184.3 billion by 2027, registering a CAGR of 20.4 per cent from 2020 to 2027. Rising technological advancements such as the implementation of block-chain technology in video streaming and the use of artificial intelligence (AI) to improve content quality are expected to boost market demand over the forecast period. Furthermore, growing adoption of cloud-based streaming solutions to increase the reach is directly influencing market growth. This trend is observed in numerous parts of North America and Asia Pacific. Factors behind the growth of these regional markets include rapid digitalization, increasing use of mobiles and tablets, and growing popularity of online viewing.

    Globally, the rising demand for on-demand video and extensive growth of online video are key drivers of the market. Moreover, increasing demand for high-speed internet connectivity acts as an advantage for the market. The growing acceptance of smartphones in combination with an extensive range of high-speed internet technologies such as 3G, 4G, and LTE has substantially led to the trend of online broadcasts. In addition, the growing demand for devices that can support digital media is helping consumers' access media content anywhere in the world.

    Key findings from the report:

    Increasing usage of videos in corporate training and in the education sector are anticipated to drive the market

    The over-the-top (OTT) segment held the largest revenue share and is also expected to grow at the fastest pace over the forecast period

    Asia Pacific is expected to witness significant growth over the forecast period, majorly due to increasing demand for high-speed internet connectivity and on-demand video streaming

    Key players in the video streaming market include Akamai Technologies, Amazon Web Services, Inc., Apple Inc., Cisco Systems, Inc., Google, Kaltura, Inc., Netflix, International Business Machine Corporation (IBM Cloud Video), Wowza Media Systems, LLC, AT&T Intellectual Property, and Hulu.

  • Deloitte Global Powers of Retailing Report shows an Indian retail brand lead fastest 50 list

    Deloitte Global Powers of Retailing Report shows an Indian retail brand lead fastest 50 list

    MUMBAI: According to the recently released 23rd edition of Deloitte Global Powers of Retailing 2020 report, the average company size of top 250 retailers has increased to US$19.0 billion in FY 2018 from US$18.1 billion in FY 2017. 

    The report also shows that Reliance Retail grew by 55.8 per cent CAGR and jumped to the first position from sixth a year ago on the list of Fastest 50 retail brands. The growth is backed by the company’s strong focus on e-commerce and continued efforts to build a strong consumer base and delivery network. The retailer also became the first Indian retailer to operate more than 10,000 stores in the country.

    Speaking on the launch of the report, Deloitte partner Anil Talreja said, “Even as the economy is facing a prolonged slowdown, the resilience of the global retail sector is likely to be mirrored in India as well, especially given the tax sops announced for boosting investment in the recent Union Budget for 2020.”

    “Key initiatives taken by the government including liberalisation of FDI norms for select sectors; a rollback of the much-debated tax surcharge on foreign portfolio investors; incentives to support several industries; bank consolidation, the amendment of insolvency and bankruptcy code enabling the resolution of financial companies, and a significant cut in the corporate tax rate are sure to show some green-shoots in the Indian economy leading to the boost of customer confidence.

    Moreover, the young profile of the country and the increasing dependency on convenience through access to technology and digital platforms makes the country one of the growing retail destinations of the world,” added the spokesperson 

    Key trends and highlights from the report:

    Retail growth in the Asia Pacific region continues to be driven by changing shopping preferences among growing middle-class consumers, particularly young millennials, and the increasing adoption of e-commerce and m-commerce by the physical retail players.

    In efforts to compete with Amazon, FMCG retailers have been employing strategies such as greater focus on e-commerce, buy-online-pickup instore, cashier-less stores, opening more convenience stores, voice-enabled shopping, and doorstep delivery.

    According to the report, despite trade tensions and growing uncertainty around tariff policies, at the aggregate level the global retailers have exhibited remarkable stability. While the highest annual revenue growth in FY 2018 was reported to be in hardlines and leisure goods, apparel and accessories like every other year was found to be the most profitable product category. 

    Talking about the macro level global perspective, Dr. Ira Kalish, Deloitte Global Chief Economist said, “The outlook for the global economy and the retail industry in 2020 is uncertain. Overall economic growth is likely to be subdued but positive, with lower growth in consumer spending and inflation in most countries remaining low.”

    Global Powers of Retailing Top 250

    The world’s Top 10 retailers contributed 32.2 percent share to the Top 250’s total retail revenue in FY2018, up from the 31.6 percent share in the previous year. Growth of the Top 10 outpaced that for the Top 250 retailers, at 6.3 percent and 4.1 percent respectively. The composite net profit margin for the Top 10 retailers was 0.5 percentage points higher than the previous year, despite the pressure on retailers from intense competition, rising labor costs, price wars, and investment in e-commerce capabilities.

    With the largest number of companies (136) in the Top 250 list, the fast-moving consumer goods (FMCG) 1 product sector generated 66.5 percent of the retail revenue in FY2018. Retailers in this sector have the largest average retail revenue (US$23.2 billion in FY2018), however this is a low-margin sector with the lowest net profit margin of all the sectors (2.0 percent in FY2018).

  • Indian online gaming revenue to touch Rs 119 bn by 2023

    Indian online gaming revenue to touch Rs 119 bn by 2023

    MUMBAI: The rapid growth in digital infrastructure has led to a supercharged growth of online gaming from Rs 20 billion in FY14 to Rs 44 billion in FY18. The industry is expected to grow by 22 per cent Compound Annual Growth Rate (CAGR) by FY23 and reach Rs 119 billion, as per a KPMG Report.

    The Indian Federation of Sports Gaming (IFSG), and KPMG India launched a report on the ‘The Evolving Landscape of Sports Gaming in India’ at its second event – GamePlan 2019. The report provides an overview of the online gaming industry with a focus on fantasy sports and eSports.

    GamePlan 2019 had a session on ‘Future of online sports entertainment in India’ and the panellists were Google India country director sales Vikas Agnihotri, KPMG India partner and head-media and entertainment Girish Menon, Dream11 CEO and co-founder Harsh Jain, Wavemaker CEO south Asia Karthik Sharma and moderated by sports industry expert Gaurav Kapoor.

    Experts believed that the level of engagement is very high when it comes to sports gaming in India. “We have seen 250 million people interact with sports last year and it is expected to reach 350 million this year. During the IPL, the search rates go up by 80 per cent as compared to the previous quarter,” Agnihotri said.

    KPMG conducted a survey on 336 fantasy sports users to understand their preferences and playing patterns. For around 50 per cent of the respondents, the ‘ability to manage teams virtually’, ‘remain connected with the sport’ and ‘utilisation of sports knowledge’ was important motivators for engagement. Out of those 336 users, 71 per cent of the respondents played fantasy cricket followed by 54 per cent playing football. The non-cricket sports leagues in India are also witnessing increasing traction.

    Commenting on the occasion, IFSG president John Loffhagen said, “With the rapidly growing digital infrastructure and emergence of new sports leagues, the Indian online sports gaming industry is witnessing a boom which shows no sign of slowing down. Exponential growth provides users with easy access to a vast variety of sports gaming apps, formats and genres. This could lead to potential confusion and misjudgement among players in choosing the right platform to engage with their favourite sport.

    Due to the growth of digital infrastructure and the emergence of new sports leagues, fantasy sports is witnessing increasing traction in India. The number of fantasy sports operators spiked from 10 in 2016 to 70 in 2018.

    Talking about the engagement of users on Dream11, Jain said, “We had around 95 per cent of our users playing fantasy cricket three years ago and it has come down to 85 per cent. Indian diaspora wants to consume more sports apart from just cricket. Cricket is still growing but other sports are also witnessing exponential growth.”

    “One of the things all of us have to be aware of is that there is still a huge potential keeping the business model, strategy and the approach in mind. When it comes to sports gaming on monetisation, one of the advantages is the ability to build an ecosystem. Typically any online gaming product is largely free or pay and freemium sometimes. The ability to create an ecosystem is because of the high level of user engagement that exists. Those engagements are at a fairly high level of loyalty to their specific club or sport,” Menon said.

    Jain believes that in the next three years cricket engagement will go down to 65 per cent and the remaining part will be from the non-cricketing sports. “The whole industry is waiting for Google to open Google ads for fantasy sports,” he added.

    Online gaming in India is seeing increased traction due to the growth of digital infrastructure, with fantasy sports emerging as an important segment in this space. “With the number of fantasy sports operators growing rapidly and the number of users on fantasy sports platforms expected to cross 100 million by 2020, this segment has the potential to spawn a whole ecosystem around it, and could help deepen user engagement with their favourite sports,” Menon concluded.

  • Indian pay TV revenue to touch $16 bn by 2023: MPA

    Indian pay TV revenue to touch $16 bn by 2023: MPA

    MUMBAI: As per a new report by Media Partners Asia (MPA), the pay TV revenue in Asia will top $56 billion in 2018. This will continue to grow at 3 per cent CAGR till 2023 and likely to exceed $66 billion by then. Pay TV revenue consists of subscription fees and local and regional advertising sales.

    Over the next five years, the biggest gains will come from China, where pay-TV revenues are projected to grow at a 3 per cent CAGR to reach $25 billion by 2023, and the more accessible and commercial India market, where pay-TV revenue is set for a whopping 8 per cent CAGR to reach $16 billion by 2023. That makes India the highest growing and most scalable pay-TV market in Asia Pacific. At the same time, South Korea will grow at a 3 per cent CAGR to reach $7.4 billion in revenue by 2023, according to MPA forecasts, while pay-TV revenue in Japan will climb at a meagre 1 per cent CAGR to touch $7.1 billion over the same time-frame.


     
    Elsewhere, pay-TV momentum will moderate in Indonesia and the Philippines, two of Southeast Asia’s biggest growth economies, according to MPA, while Australia, Hong Kong, New Zealand, Malaysia, Singapore and Thailand will register revenue declines ranging between a -1 per cent to a -6 per cent CAGR over 2018-23.

    Commenting on the findings from the Asia Pacific Pay-TV Distribution report, MPA executive director Vivek Couto said, “Pay-TV stakeholders are adjusting to new realities as the industry shifts to IP-based distribution. The growth of high-speed broadband and online video is driving fundamental changes in content consumption and investment across key markets. This, together with piracy, will continue to adversely impact pay-TV industry growth. There will be more fixed broadband subs than pay-TV subs across much of Asia Pacific by 2021, while the gap between the mobile broadband subs base and pay-TV & fixed broadband subs will further widen as mobile networks emerge as a major means for mass content distribution, accelerating the shift in content consumption from households to individuals. M&A activity for the Asia Pacific broadcasting and pay-TV sectors for 2017 and the first half of 2018 reached $10.5 billion in aggregate, with the biggest deals taking place in Australia, India and Korea. More M&A and consolidation is likely in these markets with Southeast Asia likely to join the action over 2019-20.”

    MPA analysis indicates that the pay-TV subscriber base in Asia Pacific will grow by 3 per cent in 2018 to reach 645 million subs, representing 57 per cent of TV homes with at least one pay-TV service. The Asia Pacific pay-TV subs base will grow at a 2 per cent CAGR between 2018-23 to reach ~696 million by 2023, according to MPA projections. Pay-TV penetration by 2023 will fall to 55 per cent of TV homes when adjusted for multiple subscriptions, largely due to an acceleration in cable cord cutting in China.

    Ex-China, net customer additions across Asia Pacific will significantly slow from 10.4 million in 2017 to 6.5 million in 2018. India will account for 47 per cent of the growth in 2018, followed by Indonesia (12 per cent), the Philippines (12 per cent), Korea (10 per cent), Pakistan (7 per cent) and Sri Lanka (3 per cent). The pay-TV base ex-China will grow from 267 million subs in 2018 to 288 million subs by 2023, representing a 2 per cent CAGR, with adjusted pay-TV penetration remaining flat at 57 per cent of TV homes.
     

  • India’s OTT content market expected to touch Rs 1420 cr by 2020

    India’s OTT content market expected to touch Rs 1420 cr by 2020

    MUMBAI: The Indian OTT content market is expected to grow at a CAGR of 26 per cent and touch Rs 1420 crore by 2020, as per the ‘2018 Fast Track India: Reimaging the Content Ecosystem’ forum. In 2017, the market was estimated to be Rs 710 crore.

    The 2018 Fast Track India: Reimaging the Content Ecosystem is a knowledge series forum by the Federation of Indian Chambers of Commerce (FICCI).

    At the inaugural address, Maharashtra government secretary & director general, information & public relations and special inspector general of police, cyber Brijesh Singh said, “India has a rich cultural history and a vibrant content industry. The time is right for digital content players to showcase India’s soft power through homegrown stories that connect with a global audience. Sectoral regulations and policies will create new opportunities for the domestic industry in addition to boosting innovation and growth.”

    Disinformation and integrity of the data ecosystem have raised several questions for the industry and for regulators globally. The heavy dependence on data-based innovation and regulatory responses to privacy challenges, further raise policy questions for India. As governments and market participants seek to devise appropriate accountability and liability frameworks for global media platforms, isolated policy decisions can be detrimental to projected growth outcomes.

    On liability regimes evolving globally for intermediary platforms, MPA VP and regional legal counsel, Asia Pacific Michael Schlesinger said, “India stands on the verge of a bright digital future, one in which creators, consumers and intermediaries all function symbiotically in a healthy internet ecosystem. Still, unique challenges like online piracy must be addressed. Thankfully, India is starting to ensure appropriate rules of the road, including site blocking to reduce piracy traffic, an infringing website list to choke ad revenues, and domain seizures by the Maharashtra cyber unit to keep the internet ecosystem in India more honest. Steps like these should accompany others to ensure all players including internet platforms are more accountable.”

    Speaking in a panel on online content regulation, Eros International Media Ltd group general counsel Aamod Gupte said, “While we have been discussing the need for self regulation of content by OTT players, in a sense we may have missed the bus. With the institution of the Digital Communications Regulator of India (DCRAI), there is possible regulatory oversight for digital content and that is something we need to watch out for. This is not just a name change but clear policy change.” 

    India is on track to becoming the second largest video-viewing audience globally; it is expected to reach 500 million by 2020 from 250 million in 2017.

    On the ‘Video Market: Harnessing Innovations and Partnerships’ panel, Shemaroo Entertainment Ltd COO Kranti Gada said, “As digital video consumption goes mass and the market gets more and more crowded, audiences will compel us to innovate and this may not be just limited to technology and content but also in collaborations and partnerships. While we at Shemaroo sit on premium content and years of consumer insights, we are of the philosophy that collaborations and partnerships eventually make businesses sustainable and scalable.”

    “Viewers have demanded a world of technology innovation where content lives on multiple screens, the exciting task for creators is to now tell innovative stories. We need to weave plots and characters that, as never before, live across traditional media, digital media, and social media,” said TV and virtual reality producer Jonathan Dotan.

  • India to enter top 10 OTT video markets in 2022: PwC

    India to enter top 10 OTT video markets in 2022: PwC

    MUMBAI: With a steadily increasing demand for online video consumption, India is set to occupy a spot in the top ten (over-the-top) video markets in the world in four years, reported the Times of India quoting a study from global accounting firm PricewaterhouseCoopers (PwC).

    The report titled Global Entertainment & Media Outlook 2018-2022 (Outlook) adds that the OTT video market in India is growing at a compound annual growth rate (CAGR) of around 23 per cent.

    According to the report, OTT video revenue in India reached Rs 2,019 crore in 2017 and is likely to hit Rs 5,595 crore by 2022.

    The report also notes that Indian entertainment and media industry is likely to reach Rs3.5 trillion (Rs353,609 crore) by 2022.

    ” India is expected to post an impressive growth in the entertainment and media Sector at a CAGR of around 11 percent, over the next five years. This is not only on the back of traditional media, such as TV subscription and advertising, cinema and advertising, expected to post robust growth, but also non-linear media such as OTT, gaming and  Internet advertising expected to  significantly high growth rates,” PwC India, partner & leader — entertainment & media, Frank D’Souza told Indiantelevision.com

    The findings of the PwC study do not come as a surprise given the flurry of activity in the Indian OTT space in the last two years. Global giants Netflix and Amazon Prime Video, local brands like ALTBalaji, and those owned by broadcasters like Star India’s Hotstar, Sony Entertainment Television’s SonyLIV and Zee Entertainment Enterprises Limited’s ZEE5 are all locked in a fierce battle for India’s OTT pie.

    Viu India country head Vishal Maheshwari said, “This report shines a great light on the OTT market. Original content will play a major role in the growth of the SVOD segment which projected to reach 81.6% of the total in 2022. If OTT players in India produce high quality content, consumers will likely end up with a handful of different subscriptions. Also, with one of the largest populations of millennials who are looking for quality and relatable alternative entertainment avenues, we believe India will surpass other nations to become the largest contributor to the growth of digital entertainment.”

    This intense competition among the Video on Demand(SVoD) platforms was the primary reason behind subscription services generating over 70 per cent of the revenue in 2017. This trend, according to the report, is bound to grow further with SvoD contributing to 79.4% of the total market revenue by 2022.

    India, however, did not find place in the top 10 global SVOD countries by revenue last year. However, for countries with the highest SVOD CAGR in 2017, India was on the number three spot after Indonesia and Philippines.

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