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Tag: Caf? Coffee Day

  • Make an adventurous Cleartrip to Cafe Coffee Day

    MUMBAI: Reiterating its position as an undisputed leader in the local leisure and activities domain, Cleartrip, India’s leading online travel and leisure activities platform, has recently entered into a strategic partnership with Cafe Coffee Day. Under this first-of-its-kind association, Cleartrip Local Gift Cards are available for offline purchase in 936 Cafe Coffee Day stores in 15 top cities across India. Gift Cards from Cleartrip are already amongst the highest selling branded gift cards online. VASIPL (Stellr India), a distribution partner, is enabling Cleartrip Local create retail presence for its gift cards pan India.

    An extension of the core product offering, Cleartrip Local Gift Cards allow users to choose from over 20,000 experiences comprising events, eat-outs, and activities for their near and dear ones. By enabling unique experiences like Zumba classes, luxury bike rentals, yatch ride and rock climbing in 240 categories across 35+ cities, the brand is redefining the very essence of gifting for Indian consumers through Cleartrip Local Gift Cards.

    Cleartrip CMO Subramanya Sharma said, “Young urban Indians comprise a major share of Cleartrip’s target audience. Full of energy and enthusiasm, these individuals are always on the lookout for new experiences and adventures around them. This discovery of curated activities and experiences is what we facilitate through Cleartrip Local. Our partnership with Cafe Coffee Day, which has established itself as the hangout destination of choice for the youth, is aimed at exploring and consolidating the mutual synergies between our brands to popularise the offline adoption of Cleartrip Local Gift Cards. Covering activities like entertainment, experiences, travel, and fast food etc., we are confident that Cafe Coffee Day patrons will find these cards the perfect gifting option for their family and friends.”

    The latest development from Cleartrip is aimed at augmenting the offline footprint for Cleartrip Local and Travel Gift Cards, which are currently available through large retail chains like Reliance Digital, Vijay Sales, Hotspot The Smartphone Store, TwentyFourSeven, Barista, and Croma.

  • OLX.in says ‘Every Mother Counts’ to mark Mothers’ Day

    OLX.in says ‘Every Mother Counts’ to mark Mothers’ Day

    NEW DELHI: As Mothers‘ Day approaches, online trading site OLX.in has initiated a social campaign called “Every Mother Counts” across the key markets of Delhi, Mumbai, Bengaluru and Kolkata.

    Designed by Value 360 Communications the campaign aims to bring smiles on the faces of thousands of impoverished mothers in India.

    In a bid to be seen as a socially responsible business outfit, OLX.in wants to encourage its users to donate goods enabling underprivileged kids of India to celebrate Mother‘s Day with their mothers.

    The campaign has been integrated using marketing communication tools like radio, live media, print, social media and public relations to create awareness on the inception of the social campaign. OLX.in has also partnered with coffee shop chain Cafe Coffee Day and Future Group‘s retail chain Big Bazaar to set in motion the gift collection process.

    A separate URL called “Every Mother Counts” has been created to activate the campaign online. People can either register themselves on the page to donate products or express interest to donate by sending a simple text on the number which is specific for the city.

    Apart from this, people can insert donation leaflets in drop boxes which are placed across CCD and Big Bazaar outlets in the four cities. OLX representatives would be collecting these gifts from the patrons preferred location/ home in order to make this process more simple for the people. Once the gifts are collected, the final culmination of the activity i.e. the distribution of the gifts to the mothers will be conducted from 6 May to 12 May.

    OLX CEO Amarjit Batra said, “Being a leader in the online classifieds space, OLX.in acts as an influencer and provokes every individual to share a human aspect. We want every kid to believe that his / her mom is a ‘super mom‘ and let mothers experience the joy of being a mom by gifting them products which they would cherish forever. We further plan to come up with some more unique initiatives to strengthen the mother – kid relation in the lower strata of society.”

  • Madison Media wins Magicbricks.com account

    MUMBAI: Madison Media has won the MagicBricks.com media account in a multi agency pitch.

    Madison Media‘s Delhi offices will handle the media planning and buying for MagicBricks.com.

    The brand is set to come up with a massive new campaign strategy shortly.

    Madison Media has been on an account winning spree, having recently won a host of new businesses including Ruchi Soya, Max India‘s corporate account, Café Coffee Day, Radikal Rice and Crompton Greaves.

    Platinum Media CEO Basabdutta Chowdhury said, “We are delighted with this new win and confident to take MagicBricks.com to great heights and are looking forward to a long and mutually beneficial partnership”.

    MagicBricks.com business head Sudhir Pai said, “We sought a partner who could match our speed and could scale operations with the agility that the internet space demand – a partner who shares our values and can understand our business and brands – providing turnkey differentiated media solutions. Madison was an obvious choice for the same.”

    MagicBricks.com provides a platform for property buyers and sellers to locate properties of interest and source information on the real estate space in a clear and transparent process. With in-depth analysis and revolutionary next-gen services customised specifically to address the needs of property seekers and the real estate industry, MagicBricks.com is the leader in online real estate in India.

    MagicBricks.com was launched by Times Business Solutions Limited, part of The Times of India Group in August 2006, and has grown to become India‘s largest property portal. With over 8,000,000 listings from across the country, MagicBricks is the biggest online property marketplace in the country.

    Madison Media Group is India‘s foremost media agency handling media planning and buying for blue chip clients including Airtel, Godrej, Cadbury/Kraft, ITC, General Motors, Marico, McDonald‘s TVS, Shriram Transport Finance, Levis, SpiceJet, Domino‘s, Bharti Axa, Max Life Insurance, Asian Paints, Pidilite, Tata Salt, Acer, Crompton Greaves, Dish TV, Times Television Network, Indian Oil, Dixcy Textiles, Enamor Lingerie, Gowardhan Dairy, Café Coffee Day and many others. The gross billing of Madison Media is about Rs 30 billion.

  • Experian bags Café Coffee Day, Apnapaisa and Yepme

    MUMBAI: Permission-based email marketing platform Experian CheetahMail has expanded its portfolio of clients by signing up with Café Coffee Day, Apnapaisa and Yepme.com. The platform will partner with these brands to help them engage with their audiences through advanced email marketing strategies.

    Experian Marketing Services head Naveen Bachwani said, “Experian CheetahMail is pleased to partner with Café Coffee Day, Apnapaisa and Yepme.com, to help improve the RoI on their digital marketing programs by deploying sophisticated Email Marketing strategies on the foundation of an industry-leading permission-based platform.”

    Café Coffee Day president K Ramakrishnan said, “CheetahMail is an email marketing platform that has helped us communicate effectively with our customers. With a robust reporting platform and hands-on help from the team, I‘m confident we will be able to tailor our communication much better.”

    Apnapaisa COO Hemang Desai said, “CheetahMail brings to ApnaPaisa a product that delivers great flexibility, combined with some of the best practices of contemporary email marketing. Today, subscriber engagement not only impacts performance but also future deliverability. Hence, working with a partner who can track and report up-to-the-minute metrics, as also advise you with real, implementable solutions to improve these metrics, is invaluable. We are delighted with our partnership with Cheetahmail.”

    Yepme Co-Founder, COO and CTO Sandeep Sharma said, “Experian is a very dynamic company and has put in efforts to understand our business. The solution is designed to better understand our customers and help in ROI improvement through targeted marketing. The team understands the challenges of our business model, and tries to provide help in operational aspects. I think Experian‘s greatest strength is their people – they are not just trying to sell you a product, but are also able to look beyond to forge a long-term partnership.”

    Café Coffee Day is a division of India‘s largest coffee conglomerate Amalgamated Bean Coffee Trading Company Ltd. ABCTCL is one of India‘s leading coffee exporters with clients across USA, Europe and Japan.

    Apnapaisa.com is an online marketplace for comparing home loans, personal loans, car loans, business loans, credit cards and insurance products like life insurance and general insurance policies.
    Yepme.com is a premier online shopping site in India that specializes in online retailing of Men‘s & Women‘s Garments and Accessories.

    These new clients join an existing roster of brands such as Makemytrip, Lemon Tree Hotels and Flipkart.