ITV

Tag: Cadbury

  • Top 10 television advertisers during first 24 weeks of 2017

    BENGALURU: Hindustan Unilever Limited (HUL), Reckitt Benckiser (India) Ltd (RBIL) and Baba Ramdev’sPatanjaliAyurved Ltd (Patanjali) were the three top advertisers that have been present in all the 24 weekly lists of Broadcast Audience Research Council of India (BARC). All the three players are from the FMCG genre.Overall, 27 advertisers have been present at least for one week in the BARC’s weekly lists of TOP 10 Advertiser Across Genre : All India (U+R) : 2+ Individuals.

    HUL leads the pack by far with a total of 27,56,296  ad insertions during the 24 week period, followed by RBIL with 14,00,356 insertions. Patanjali with 5,68,023 insertions (just a fraction above 20 percent of HUL’s ad insertions) is third. Ad insertions by the HUL group would be much higher once the insertions by other companies associated with HUL are added.  

    The fourth largest advertiser during the period is confectionary giant Cadbury’s India Limited (Cadbury’s) which was present in BARC’s Top 10 advertisers lists for 23 of the first 24 weeks of 2017  – Cadbury’s had insertions of 5,26,685 during the period. HUL’s beverages associate – Brooke Bond Lipton India Limited (Brooke Bond) was fifth in the pecking order with 4,48,054 insertions during the 22 weeks that it was present in BARC’s weekly lists. It may be noted that the sum of insertions mentioned in this paper are the sum of only those numbers when they were present in BARC’s weekly  lists of top 10 advertisers. The actual number of insertions will be much higher. Please refer to the figure below for a list of top 10 advertisers during the first 24 weeks of 2014, based on their presence in BARC’s weekly lists of top 10 advertisers

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  • MTV India appoints Ryan Mendonca as head of creative

    MUMBAI: MTV India has appointed Ryan Mendonca as the head of creative for its youth business which includes MTV and MTV Beats.

    The recipient of multiple wards including Cannes Lions and the Young Achievers Awards by The Advertising Club in 2009, Mendonca will report to Viacom18 Youth and English entertainment head Ferzad Palia.

    With more than a decade of experience in the world of advertising, prior to joining MTV, Mendonca worked with Ogilvy & Mather where he developed campaigns for iconic brands from Unilever, Cadbury, Perfetti and more. Known for being a man who lets his work speak for himself, over the years, Ryan has not only worked to deliver exemplary campaigns for clients but has also won accolades both nationally and internationally. As he takes over the Head of Creative for MTV, Ryan’s primary responsibility will be to lead the team at MTV and MTV BEATS to push the creative boundaries with brand communication across the MTV universe of TV, digital and branded content.

    Palia said, “People are the biggest asset of our business and we are continuously looking for talent that believes in the power of MTV and are also hungry to push the envelope and challenge status quos. Ryan is one of the hottest young creative minds in the industry today and going by the work that he has been doing, I believe he is the perfect fit for our multi-platform business, the MTV universe. Now, as we are gearing up for some exciting launches and with multiple new initiatives in the pipeline, Ryan is going to have his hands full at MTV. All I can say is, welcome to the madness Ryan!”

    Discussing his new role, Mendonca said, “Like several others from my generation, I grew up on MTV. It showed us the way, it was our voice. Now I join that voice again. It’s a privilege to be working alongside the brightest minds in the industry. I look forward to the ride.”

    During his stint with Ogilvy & Mather, Ryan handled creative duties for brands like Mondelez (Bournvita), ICICI Bank and BCCI (IPL) and has worked on several other brands such as Unilever (Dove, Ponds), Kodak, Perfetti, Star, Zigy, Apollo hospitals, Breakthrough Trust, Taj Holidays, World Gold Council and KFC amongst others. In his decade-long illustrious career, Ryan has not only made a name for himself as a creative hotshot but has also been the recipient of numerous awards. The Advertising Club of India named him Copywriter of the Year and Social Thinker of the year in 2009. His other laurels include being awarded at Cannes, The One Show, London International, Spikes Asia, WARC, Effies (India and Asia), AMEs and Young Guns to name a few.

  • #PlayYourPart, BankBazaar urges youth

    MUMBAI: BankBazaar.com unveiled a video as part of their unique digital campaign for the wedding season, #PlayYourPart.

    The objective of the campaign is to compel the youth to rethink their financial dependency on their parents for their wedding. BankBazaar, as a youthful and disruptive brand, has always tried to bring about a change in the way people think about finance. With this #PlayYourPart campaign, the company aims to disrupt the traditional mentality when it comes to financing weddings.

    The digital advertisement campaign has been conceived and conceptualized by ad veteran Manoj Shetty, ex-Ogilvy Group Creative Head. During his 17 years of stint with Ogilvy, Manoj has conceptualized campaigns for various leading brands including Cadbury, Fiat, Bajaj, and Castrol.

    Bluebot CCO Carl Savio said: “When you realize that the average Indian middle-class family has to spend approximately one fifth of their life-savings to get their children married you know that something needs to be said. It’s time to tell youngsters to step-up and help their parents in whatever way they can.”

    BankBazaar.com brand  marketing head Prince Thomas  said: “The independent, earning youth of today is already depending on the online media for their financial essentials in every sphere from shopping to paying utility bills – be it in the form of internet banking, wallets, or credit and debit cards. With the #PlayYourPart campaign, we wanted to reach out to them to convey that finance is not just for the day-to-day essentials but also the once-in-a-lifetime experience, such as their own wedding.”

    The new digital advertising campaign went live on 28 November, 2016, and is being promoted across various digital platforms like Facebook, Twitter, YouTube, and Instagram

    The New Indian Wedding – #PlayYourPart

  • #PlayYourPart, BankBazaar urges youth

    MUMBAI: BankBazaar.com unveiled a video as part of their unique digital campaign for the wedding season, #PlayYourPart.

    The objective of the campaign is to compel the youth to rethink their financial dependency on their parents for their wedding. BankBazaar, as a youthful and disruptive brand, has always tried to bring about a change in the way people think about finance. With this #PlayYourPart campaign, the company aims to disrupt the traditional mentality when it comes to financing weddings.

    The digital advertisement campaign has been conceived and conceptualized by ad veteran Manoj Shetty, ex-Ogilvy Group Creative Head. During his 17 years of stint with Ogilvy, Manoj has conceptualized campaigns for various leading brands including Cadbury, Fiat, Bajaj, and Castrol.

    Bluebot CCO Carl Savio said: “When you realize that the average Indian middle-class family has to spend approximately one fifth of their life-savings to get their children married you know that something needs to be said. It’s time to tell youngsters to step-up and help their parents in whatever way they can.”

    BankBazaar.com brand  marketing head Prince Thomas  said: “The independent, earning youth of today is already depending on the online media for their financial essentials in every sphere from shopping to paying utility bills – be it in the form of internet banking, wallets, or credit and debit cards. With the #PlayYourPart campaign, we wanted to reach out to them to convey that finance is not just for the day-to-day essentials but also the once-in-a-lifetime experience, such as their own wedding.”

    The new digital advertising campaign went live on 28 November, 2016, and is being promoted across various digital platforms like Facebook, Twitter, YouTube, and Instagram

    The New Indian Wedding – #PlayYourPart

  • BARC week 36: Patanjali tops individually, HUL brands top in overall in ad insertions

    BARC week 36: Patanjali tops individually, HUL brands top in overall in ad insertions

    BENGALURU: Personal care, confectionary, food and beverage, oral-care, automobile brands were among the top ten advertisers during BARC week 36 in terms of ad insertions. Though Patanjali Ayurved Limited brand Patanjali led in terms of the maximum number of ad insertions, six of Hindustan Unilever Limited (HUL) brands were also a part of the top ten brands list – and the combined ad insertions of 79,767 by the six HUL brands was a little more than triple of Patanjali’s insertions

    Patanjali led the top ten brands across genres all India (U+R): 4+ individuals in terms of ad insertions with 26,579 insertions in BARC week 36. Far behind at second place was HUL’s Fair & Lovely (personal care) brand with 15,640 insertions, followed by another HUL brand Lakme (personal care) at number three with 14,765 insertions.

    Mondelez International’s confectionary brand Cadbury was at fourth place with 13,532 insertions, while Colgate-Palmolive Company oral care brand Colgate was at fifth with 13,189 insertions. Three of HUL’s brands – Surf (home care), Dove (personal care) and Pond’s (personal care) were at sixth, seventh and eighth places with 12,982, 12,711 and 12,479 insertions each respectively. Automobile brand Honda followed at ninth place with 11,199 closely followed at tenth place by HUL’s beverage or food and drink brand Brooke Bond with 11,190 ad insertions.

  • BARC week 36: Patanjali tops individually, HUL brands top in overall in ad insertions

    BARC week 36: Patanjali tops individually, HUL brands top in overall in ad insertions

    BENGALURU: Personal care, confectionary, food and beverage, oral-care, automobile brands were among the top ten advertisers during BARC week 36 in terms of ad insertions. Though Patanjali Ayurved Limited brand Patanjali led in terms of the maximum number of ad insertions, six of Hindustan Unilever Limited (HUL) brands were also a part of the top ten brands list – and the combined ad insertions of 79,767 by the six HUL brands was a little more than triple of Patanjali’s insertions

    Patanjali led the top ten brands across genres all India (U+R): 4+ individuals in terms of ad insertions with 26,579 insertions in BARC week 36. Far behind at second place was HUL’s Fair & Lovely (personal care) brand with 15,640 insertions, followed by another HUL brand Lakme (personal care) at number three with 14,765 insertions.

    Mondelez International’s confectionary brand Cadbury was at fourth place with 13,532 insertions, while Colgate-Palmolive Company oral care brand Colgate was at fifth with 13,189 insertions. Three of HUL’s brands – Surf (home care), Dove (personal care) and Pond’s (personal care) were at sixth, seventh and eighth places with 12,982, 12,711 and 12,479 insertions each respectively. Automobile brand Honda followed at ninth place with 11,199 closely followed at tenth place by HUL’s beverage or food and drink brand Brooke Bond with 11,190 ad insertions.

  • Sapientnitro India appoints Amod Dani as creative head for north

    Sapientnitro India appoints Amod Dani as creative head for north

    MUMBAI: SapientNitroSM has strengthened its creative offering by bringing on board Amod Dani, previously Vice President Creative at AffinityX, as Creative Head for the Northern region.

    With over a decade of experience in advertising, Amod has worked with brands like Škoda, Citibank, McDonald’s, Cadbury, Asian Paints, Procter & Gamble, Vista Print (Global) and won awards at festivals like Cannes Lions, New York Festivals, The One show, The Clio awards, Spikes Asia, AdFest Asia, Goafest and The Award Australia. At AffinityX, Amod was responsible for spearheading and driving the creative vision for a staff of 1,900 highly skilled creatives to provide white-label creative and marketing services for companies that serve small and medium businesses (SMBs). Prior to AffinityX, Amod played a key creative leadership role at Publicis, Contract and Leo Burnett.

    Reporting into SapientNitro India’s Chief Creative Officer K.V. Sridhar (Pops), Amod will be responsible for driving creative excellence across all clients in the northern region of India, as well as lead and shape the team to deliver work that breaks boundaries at the intersection of technology and story.

    Sapient India CCO KV Sridhar said, “As we continue to build our capabilities and momentum in delivering a unique blend of storytelling with the power of technology, we are delighted to welcome a creative talent of Amod’s caliber to our team. He will not only add more muscle to our creative craft with his industry insights but also bring diverse global experience and leadership skills. Together with the entire SapientNitro creative team, Amod will strongly contribute to help shape our creative excellence and deliver dynamic business results for our clients.”

    On his new appointment Dani commented, “I am absolutely thrilled to join SapientNitro and look forward to be a part of the legacy of creative excellence that is native to the organization. I believe that innovative use of technology and an integrated approach towards problem solving is the way ahead. SapientNitro is leading the change for brand-customer engagement globally and their vision is incredibly relevant in today’s hyper-connected world.”

  • Sapientnitro India appoints Amod Dani as creative head for north

    Sapientnitro India appoints Amod Dani as creative head for north

    MUMBAI: SapientNitroSM has strengthened its creative offering by bringing on board Amod Dani, previously Vice President Creative at AffinityX, as Creative Head for the Northern region.

    With over a decade of experience in advertising, Amod has worked with brands like Škoda, Citibank, McDonald’s, Cadbury, Asian Paints, Procter & Gamble, Vista Print (Global) and won awards at festivals like Cannes Lions, New York Festivals, The One show, The Clio awards, Spikes Asia, AdFest Asia, Goafest and The Award Australia. At AffinityX, Amod was responsible for spearheading and driving the creative vision for a staff of 1,900 highly skilled creatives to provide white-label creative and marketing services for companies that serve small and medium businesses (SMBs). Prior to AffinityX, Amod played a key creative leadership role at Publicis, Contract and Leo Burnett.

    Reporting into SapientNitro India’s Chief Creative Officer K.V. Sridhar (Pops), Amod will be responsible for driving creative excellence across all clients in the northern region of India, as well as lead and shape the team to deliver work that breaks boundaries at the intersection of technology and story.

    Sapient India CCO KV Sridhar said, “As we continue to build our capabilities and momentum in delivering a unique blend of storytelling with the power of technology, we are delighted to welcome a creative talent of Amod’s caliber to our team. He will not only add more muscle to our creative craft with his industry insights but also bring diverse global experience and leadership skills. Together with the entire SapientNitro creative team, Amod will strongly contribute to help shape our creative excellence and deliver dynamic business results for our clients.”

    On his new appointment Dani commented, “I am absolutely thrilled to join SapientNitro and look forward to be a part of the legacy of creative excellence that is native to the organization. I believe that innovative use of technology and an integrated approach towards problem solving is the way ahead. SapientNitro is leading the change for brand-customer engagement globally and their vision is incredibly relevant in today’s hyper-connected world.”

  • Posterscope designs new campaign for Bournvita’s Badam Booster

    Posterscope designs new campaign for Bournvita’s Badam Booster

    MUMBAI Posterscope India, the out-of-home agency from Dentsu Ageis Network, launched a new OOH campaign for Cadbury’s Bournvita’s new Badam Booster Flavour.

    The core objective of the campaign was to launch Bournvita Badam, the new variant of Bournvita Health Drink, and highlight the key ingredient ‘Badam’ (Almond) in its communication. With an aim to reach the Sec A&B females-mothers of kids aged 5-15 years, Posterscope crafted a campaign which resulted in a media mix that delivered both impact and reach.

    The media formats used for impact were Billboards, FOBs(Foot over bridge), Unipoles, Gantries, Pillars, designer walls; to build reach and frequency it deployed Bus shelters, local/metro trains and signages across various cities. The campaign has been implemented across major cities including Delhi, Jaipur, Lucknow and Kanpur in North, Mumbai, Pune, Ahmedabad and Baroda in West, Kolkata in East and Bangalore in South.

    Commenting on the campaign Mondelez  brand manager Amrita Ramanthan said, “We recently launched a brand new variant, Cadbury Bournvita Badam Booster. The launch campaign includes a new TVC, as well as extensive outdoor and digital activations, targeting the brand’s core target audience – mothers. Impactful launch in outdoor segment has been a critical part of most of our launches as they help build awareness and drive trials. With a clutter breaking visual and quirky messaging, this campaign should get noticed and talked about.”

    Posterscope India  EVP Fabian Cowan added, “ It was a privilege to work on this launch as it was an extremely focused out of home opportunity. Our proprietary research initiative OCS (Out of home consumer Survey) allowed us to reach the target audience at the right place through the right media placements, which was layered with innovation to heighten the campaigns visibility and recall.”

  • Posterscope designs new campaign for Bournvita’s Badam Booster

    Posterscope designs new campaign for Bournvita’s Badam Booster

    MUMBAI Posterscope India, the out-of-home agency from Dentsu Ageis Network, launched a new OOH campaign for Cadbury’s Bournvita’s new Badam Booster Flavour.

    The core objective of the campaign was to launch Bournvita Badam, the new variant of Bournvita Health Drink, and highlight the key ingredient ‘Badam’ (Almond) in its communication. With an aim to reach the Sec A&B females-mothers of kids aged 5-15 years, Posterscope crafted a campaign which resulted in a media mix that delivered both impact and reach.

    The media formats used for impact were Billboards, FOBs(Foot over bridge), Unipoles, Gantries, Pillars, designer walls; to build reach and frequency it deployed Bus shelters, local/metro trains and signages across various cities. The campaign has been implemented across major cities including Delhi, Jaipur, Lucknow and Kanpur in North, Mumbai, Pune, Ahmedabad and Baroda in West, Kolkata in East and Bangalore in South.

    Commenting on the campaign Mondelez  brand manager Amrita Ramanthan said, “We recently launched a brand new variant, Cadbury Bournvita Badam Booster. The launch campaign includes a new TVC, as well as extensive outdoor and digital activations, targeting the brand’s core target audience – mothers. Impactful launch in outdoor segment has been a critical part of most of our launches as they help build awareness and drive trials. With a clutter breaking visual and quirky messaging, this campaign should get noticed and talked about.”

    Posterscope India  EVP Fabian Cowan added, “ It was a privilege to work on this launch as it was an extremely focused out of home opportunity. Our proprietary research initiative OCS (Out of home consumer Survey) allowed us to reach the target audience at the right place through the right media placements, which was layered with innovation to heighten the campaigns visibility and recall.”