Connect with us
MUMBAI: Mondelez India has launched its new innovation Cadbury 5Star 3D, a premium offering in the countline segment. Cadbury 5Star 3D comes in a crunchy, chewy,...
BENGALURU: Hindustan Unilever Limited (HUL), Reckitt Benckiser (India) Ltd (RBIL) and Baba Ramdev’sPatanjaliAyurved Ltd (Patanjali) were the three top advertisers that have been present in all...
MUMBAI: MTV India has appointed Ryan Mendonca as the head of creative for its youth business which includes MTV and MTV Beats. The recipient of multiple...
MUMBAI: BankBazaar.com unveiled a video as part of their unique digital campaign for the wedding season, #PlayYourPart. The objective of the campaign is to compel the...
MUMBAI: BankBazaar.com unveiled a video as part of their unique digital campaign for the wedding season, #PlayYourPart. The objective of the campaign is to compel the...
BENGALURU: Personal care, confectionary, food and beverage, oral-care, automobile brands were among the top ten advertisers during BARC week 36 in terms of ad insertions. Though...
BENGALURU: Personal care, confectionary, food and beverage, oral-care, automobile brands were among the top ten advertisers during BARC week 36 in terms of ad insertions. Though...
MUMBAI: SapientNitroSM has strengthened its creative offering by bringing on board Amod Dani, previously Vice President Creative at AffinityX, as Creative Head for the Northern region....
MUMBAI: SapientNitroSM has strengthened its creative offering by bringing on board Amod Dani, previously Vice President Creative at AffinityX, as Creative Head for the Northern region....
MUMBAI Posterscope India, the out-of-home agency from Dentsu Ageis Network, launched a new OOH campaign for Cadbury’s Bournvita’s new Badam Booster Flavour. The core objective of...
MUMBAI Posterscope India, the out-of-home agency from Dentsu Ageis Network, launched a new OOH campaign for Cadbury’s Bournvita’s new Badam Booster Flavour. The core objective of...
It is indeed no more a conjecture that digital is on a growth path and despite it blooming to a large extent in 2015, it has...
It is indeed no more a conjecture that digital is on a growth path and despite it blooming to a large extent in 2015, it has...
Amul has emerged as India’s Most Meaningful Brand. In India, Indians have the highest attachment towards Life Insurance Corporation of India (LIC), the iconic state-owned insurance...
NEW DELHI: Nube Studio, set up to provide uncompromised grading services for the Indian market, has opened with a Baselight Two grading workstation as its centrepiece....
MUMBAI: Lowe Singapore, part of the Mullen Lowe Group, has appointed Vinay Vinayak as global business director for Unilever’s health and hygiene skin cleansing brand, Lifebuoy....
MUMBAI: Events like the ongoing Cricket World Cup 2015 are becoming opportunities for brands to leverage the euphoria generated by cricket crazy fans. A lot of these...
MUMBAI: The national creative director of Ogilvy, Abhijit Avasthi, has decided to move on from the agency after almost 15 years. Known as one of...
MUMBAI: The results from Havas Media Group’s 2013 Meaningful Brands statistically demonstrate that Meaningful Brands outperform the stock market by 120 per cent. It demonstrates in...
MUMBAI: Cadbury India, a subsidiary of Mondelez International, has changed its name to Mondelez India Foods. The change in name of Cadbury is in line with...
MUMBAI: “Not today but surely tomorrow,” is something we all say even though tomorrow never comes. And if it does, it’s usually because someone or something...
MUMBAI: While growing up, we all loved the flavour of the soft, creamy choco-filled candy that effortlessly melted in our mouths, leaving us craving for more....
MUMBAI: As the new Rs 200 crore club emerges in Bollywood, it’s also been a strong year for brand integrations in films. Krrish 3 has revolutionised...
MUMBAI: Ayesha Ghosh has been elevated and will be taking over as Contract senior vice president and general manager – Mumbai operations effective immediately. Ayesha...
MUMBAI: DDB Mudra Mumbai SVP Sanjay Panday has been entrusted the additional responsibility of Gutenberg Networks India Head. Panday has been with the DDB Mudra Group...
MUMBAI: Ajay Verma has returned to Draftfcb Ulka as the chief growth officer. He will head the business development efforts of Draftfcb Ulka and will work...
MUMBAI: Mindshare, WPP‘s brightest jewel in India, is wearing the media agency crown for the fifth straight year. Continuing its winning streak, Mindshare has bagged the...
MUMBAI: Prasanna Kulkarni and Nitin Pradhan have joined JWT as executive creative directors. This is a part of the agency‘s plan to invest in talent and...
MUMBAI: Sony Entertainment Television (Set) has roped in eight associate sponsors and two title sponsors for the sixth season of its premium game show ‘Kaun Banega...
NEW DELHI: Cadbury Dairy Milk Shots‘s new TVC has been launched to introduce the Rs 10 pack called ‘Shots with Friends‘ featuring filmmaker Anurag Kashyap. The...
MUMBAI: Bollywood icon Amitabh Bachchan has added Nestle‘s instant noodle brand Maggi to the list of brands he endorses. The actor has recently shot a one-minute...
As an industry, 2011 has seen a creative resurgence last year. Big brands and big agencies did a lot of creative work on big campaigns. There...
MUMBAI: Cadbury India made a victory at the Effie Awards 2011. Leading with 80 points, it was acknowledged as the Client of the Year. Cadbury India...
MUMBAI: Sunil Doshi-owned boutique production house, Alliance Media, which also manages celebrity endorsements, will now take care of the endorsements of ‘Kolaveri Di‘ singer, Dhanush. The...
MUMBAI: McCaan Worldgroup has won the agency of the year award, while Cadbury India was honoured with client of the year title at the 8th Mirchi...
MUMBAI: Ten Sports is targeting advertising revenue of Rs 40 million from telecast of the US Open tennis Grand Slam. The channel has roped in Reliance...
MUMBAI: Madison Media has appointed Rajdeep Bhattacharyya as director for Delhi‘s digital operations. In his current role Rajdeep will oversee the agency‘s digital operations in Delhi...
MUMBAI: Cadbury India, a part of Kraft Foods, has launched its first marketing campaign in India for its global power brand, Tang. The spot is developed...
NEW JERSEY: Cadbury Schweppes has selected McCann-Erickson Worldwide Advertising as its global advertising agency for Dentyne chewing gum and certain other non-chocolate confectionery brands. The total...
BANGALORE: Chennai-based Nutrine Confectionery Company has decided to intensify the battle with Cadbury’s in the Eclairs segment. The company has launched Nutrine Éclair Hazelnut in Bangalore,...
MUMBAI: Lemon has lost the creative account of Cadbury’s ‘Delight’ and ‘Temptations’ brands. O&M, which handles a chunk of Cadbury’s business, will look after ‘Delight’ for...
His dream agency is now well in place. Following the motto of ideas being indispensable to brands and where no job is ever referred to as...
The recent past has surely been a testing one for Carat India but its newly appointed chief executive officer, Sulina Menon, seems to be unfazed. With...
Madison group of companies CMD Sam Balsara has over 25 years experience; eight in marketing with Sarabhais and Cadburys and rest in advertising with Contract (JWT),...
MUMBAI: Carat, MindShare/Maximize, Madison, Mediaedge, MediaCom, Starcom and Zenith Media! These are the seven agencies that will be saying “Kuch khaas hai hum sabhi mein” (“There...
