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Tag: Cadbury

  • Cadbury Dairy Milk evokes kindness and generosity in its new campaign

    Cadbury Dairy Milk evokes kindness and generosity in its new campaign

    Mumbai: Cadbury Dairy Milk has rolled out an all-new campaign in collaboration with Ogilvy. It urges people to treat and embrace others’ happiness and achievements with a big heart. The launch will be supported by a 360-degree communication campaign with amplification across media touchpoints.

    The all-new TVC adds a new dimension to the generosity narrative and nudges people to be there for someone.

    With this development, the brand aims at melting the power distance across varied relationships—one relatable story at a time—and taking the “Kuch Accha Ho Jaye, Kuch Meetha Ho Jaye” story to the next level.

    Staying true to its narrative, Cadbury Dairy Milk has successfully captured the essence of evoking kindness and generosity over the years.

    The heartening one-minute video opens with a politician and his bodyguards rushing to the diyas amid the crowd cheering for him. One of his closest aides is seen checking the time nervously on his duty. Observing this, and much to the viewers’ surprise, the politician asks for his daughter’s roll number. While the bodyguard is left perplexed, he proceeds to check the results on the phone. The politician, realising that she has cleared the entrance exam, offers a Cadbury Dairy Milk, which he specifically carried to celebrate the good news with his bodyguard, and asks him to take the day off and celebrate with his family.

    Commenting on the campaign, Mondelez India vice president of marketing Anil Viswanathan said, “Since 2018, generosity remains an innate part of Cadbury Dairy Milk’s storytelling that continues to connect consumers across all the geographies. Shining a spotlight on the inner ‘acchai’ and keeping purpose at the heart of our messaging, we have rolled out multiple campaigns that celebrate small acts of kindness.”

    Taking a step forward in the same direction, our latest effort reiterates the meaning of “Kuch Acha Ho Jaye, Kuch Meetha Ho Jaye” by urging individuals to share others’ happiness with a big heart and make their “meetha” moments even more special. Built on the simple insight that entitlement can create distance in relationships, we believe that the campaign’s powerful, yet relatable narration will inspire people to look beyond their own realities and create shared moments of happiness,” he added.

    Ogilvy chief creative officer Sukesh Nayak shared, “When we forget our entitlements and treat all as equal and celebrate their happiness as if it is ours, the joy is doubled. This is the thought behind our latest campaign for Cadbury Dairy Milk. This thought beautifully builds on the brand’s ongoing generosity platform. The campaign will have many touch points that will inspire us to join in and celebrate not just ours but others’ happiness too.”

  • Cadbury fuse launches its new marketing campaign featuring The Great Khali

    Cadbury fuse launches its new marketing campaign featuring The Great Khali

    Mumbai: Mondelez India’s Cadbury Fuse has rolled out a new marketing campaign with WWE champion The Great Khali to support its newest ‘bhaari’ proposition.

    The new campaign “Cadbury Fuse, Bhaari Hai” aka “It’s Heavy” showcases the product as a substantial snack catering to hunger pangs throughout the day.

    To bring alive ‘Bhaari’ ness of the campaign, the brand has on boarded former WWE World HeavyWeight champion, Dalip Singh Rana aka The Great Khali.

    Setting the new proposition in action, the TVC opens with two students discussing hunger pangs hitting them through what seems like a never-ending science lecture. While all the students continue to work on their assigned tasks, one of them is seen sending out a text message seeking help. The film then cuts to a shot of The Great Khali walking in, to his rescue, revealing the Bhaari/Heavy Cadbury Fuse as he reaches the student. The ad ends with Khali feeding the student Cadbury Fuse, a snack that satisfies Bhaari Bhook.

    In addition to the TVC, the campaign is supported by high decibel digital and innovative outdoor initiatives. This includes capitalizing on the ongoing social media trend of block transition reels, select disclaimer videos on YouTube and impactful on-ground activations, all emphasizing on the ‘Bhaari’ness of the product.

    Speaking about the campaign, Mondelez India  president (marketing) Anil Viswanathan said, “The role of snacking has evolved considerably over the past couple of years. Consumers are constantly on the lookout for snacks that are not only indulgent but also filling at the same time. Our premium countline brand, Cadbury Fuse has been bridging that gap in consumers’ lives ever since its launch in 2016. With this new proposition, we aim to recapitulate Cadbury Fuse as a substantial, filling snack, that reigns in hunger pangs while providing a great taste experience. With The Great Khali on board, we are excited to see India’s favourite HeavyWeight champion help us manifest the Bhaari messaging behind the latest campaign”

    Talking about the execution and idea behind the campaign Ogilvy chief creative officers Kainaz Karmakar and Harshad Rajadhyaksha, said “In the new campaign for Cadbury Fuse we put the spotlight on what the product delivers best – it’s a bhaari snack, stuffed with peanuts, chocolate and caramel, making it the most wholesome answer to hunger. To exaggerate the ‘bhaari-ness’ we use Khali as the carrier and the feeder.”

    “The director, Abhinav Pratiman has delivered the humour just right. Khali is almost apologetic about the disruption his entry causes. The subtle chaos in the chemistry lab, the reaction of the students and the professor will make people want to see the commercial every time it plays,” they added.

    Wavemaker chief client officer head West Shekhar Banerjee added, “What you will see is the synergy of three heavyweight champions. The Great Khali, Cadbury Fuse, and power of precision content targeting. This is a very creative use of custom intent and AI driven search content, helping us in hijacking every piece of content around snacks with Khali like a bolt from the blue, establishing Fuse as a Bhaari snack.”

  • Hirol Gandhi becomes Ogilvy India’s president and head of office for Mumbai & Kolkata

    Hirol Gandhi becomes Ogilvy India’s president and head of office for Mumbai & Kolkata

    Mumbai : Ogilvy India announced that effective 1 July 2022, Hirol Gandhi has taken over as president and head of office – Mumbai and Kolkata.

    A postgraduate from NMIMS, Gandhi has been an Ogilvy ambassador for 22 years. He has championed many success stories across clients and in varied leadership roles in Ogilvy, said the agency in a statement. Gandhi has championed work across brands like Vodafone Idea, Cadbury, Parle, Bajaj Pulsar, Brook Bond Red Label and SBI Life Insurance, among others.   

    In his 18 months stint as the managing partner of Ogilvy Mumbai, he steered the Mumbai office through the challenging Covid times and drove both employee care and business growth in equal measure, according to the agency.  

    Ogilvy India group president VR Rajesh said, “The next three years are the years of transformation for Ogilvy in India. Hirol is an extraordinary future focused leader who also has an astute sense of business. We need a champion like him to accelerate our journey into modernising our largest office.” 

    On his new role, Hirol Gandhi said. “After having successfully partnered brands in their growth and transformation journey, this is an equally exciting and challenging opportunity – chart the next chapter for Mumbai and Kolkata offices, and further accelerate the transformation agenda. I’m really looking forward to my next phase at Ogilvy.”

  • MS Dhoni & daughter Ziva double up the fun in Oreo’s latest film

    MS Dhoni & daughter Ziva double up the fun in Oreo’s latest film

    Mumbai: Cookie brand Oreo has brought back to screen the adorable twosome of former team India cricket captain MS Dhoni and his daughter Ziva for its all-new #SayItWithOreo campaign.  

    With the latest campaign, the brand once again encourages family playtime with the introduction of alphabet embossed, scannable cookies, nudging them to ‘Scan, Play, Repeat,’ thus elevating the ‘Stay Playful’ narrative. 

    The campaign by creative agency Leo Burnett has the father-daughter duo taking them by now familiar Oreo ritual to the next level. As the two discover a playful escapade through the newly alphabet embossed cookies they bring the concept to life through their playful banter. The digital ad film has been produced by Media Monks.

    The cookie brand first brought the twosome together last year in January for its #OreoPlayPledge in what was Ziva’s debut as a brand ambassador. The adorable film had the father and daughter taking turns to take a pledge with the Oreo cookie, promising to have more fun times with family.

    Sharing his experience MS Dhoni said, ‘’Shooting with Ziva is a lot of fun; we love Oreos and it was about capturing our genuine playful moments on screen. This innovative campaign help parents engage with kids in a fun manner, promising new moments of play leading them to enjoy and cherish the bond they have.”                                                         

    This time around Oreo has further reinforced playtime by a novel tech module that enables children to play unique games curated by experts on a specially designed microsite. The process is activated by simply scanning any four-lettered cookie combination to reveal a one-time play code that unlocks varied 60 second games.

    “Oreo has always aimed to inspire playful moments and bring people together. The #SayItWithOreo campaign really shows how Oreo is more than just a cookie – a conduit to spark connection amongst families,” said Mondelez India head – biscuits marketing Sunainika Singh. “This sentiment is taken to the next level with the launch of our alphabet-embossed cookies, encouraging consumers to take time out and indulge their children in some quality, playful time. This experience is invigorated with the gaming module, unlocked by scanning these unique cookies. Also, our favourites, MS Dhoni and Ziva, have truly kept the Oreo spirit alive and yet again brought to life the campaign brilliantly.” 

    “Oreo has always inspired people to incorporate more playtime in their daily routine,” stated Leo Burnett CEO & chief creative officer – South Asia Rajdeepak Das. “With the #SayItWithOreo launch, the brand introduces a first-of-its-kind, embossed cookie, inspiring a completely new way to play by integrating technology and creativity with fun. Our campaign reflects this and elevates the scan, play, repeat mantra for Oreo lovers wherein you can scan the alphabets on the cookie to unlock access to curated games.”

    Media Monks India managing director Robert Godinho added, “This was an interesting tech challenge to work with. The idea was to be able to point a mobile camera at an Oreo Cookie- which had a letter of the alphabet embossed on it. We had to be able to tell each cookie apart with a high degree of confidence with the lowest latency. When technology supports art to create meaningful interactions for consumers, something truly wonderful happens.” 

  • Cadbury brightens up solar eclipse with ‘cookie-clipse’ ad on Inshorts

    Cadbury brightens up solar eclipse with ‘cookie-clipse’ ad on Inshorts

    Mumbai: Homegrown English news app Inshorts came up with a creative on the app as a part of Cadbury’s ‘Cookie-Clipse’ campaign for its chocolate centre filled cookie- Chocobakes.

    The app knitted an innovative ad format to commemorate the solar eclipse day that could not be observed in India. With the day (4 December) also being World Cookie Day, Cadbury in association with Inshorts helped users to witness this astronomical marvel through the help of a cookie on Snapchat’s AR filter.

    The one-day campaign helped the brand to further create noise about their latest campaign and engage the tech-savvy millennials on the app. The ad opened up with a bright sun with the Cadbury Chocobakes box below it. The advertisement urged viewers to slide along the Cadbury logo to reveal the ‘cookie-clipse.’

    As the users get intrigued they slide along the bar, which leads to a cookie emerging from the box and covering the sun that creates a perfect cookie eclipse. The click here button further pushes the user to know what it’s like to ‘cookie-clipse’ the sun for real. Upon tapping the button, users are diverted to snapchat’s AR filter on their smartphone, which when pointed towards the sun, hides it with a cookie to give them an eclipse-like experience in the sky.

    Speaking about the partnered campaign with Inshorts, Mondelez India category head for biscuits and bakes Sunainika Singh said, “Cadbury Chocobakes loves celebrating the joy of discovery. The world Cookie Day, coinciding with the Solar Eclipse was a great opportunity for Cadbury Chocobakes center-filled cookies to give a nice surprise to delight our consumers. The Cookie-Clipse AR filter is an innovative interaction with our brand that will definitely find a sweet spot with consumers.”

    The campaign generated a great response with 26 lakh impressions and reached over 16.6 lakh viewers with an impressive engagement rate of 17.08 per cent, the company said.

    Speaking about innovation in the ad tech space, Inshorts national sales head Piyush Thakur said, “With the primary focus on creativity and innovation, the campaign was non-intrusive, interactive, and clutter-free – enabling Cadbury to reach out to its target audience unconventionally and exclusively while instilling excitement for its product.”

  • Cadbury’s iconic cricket ad gets a contemporary twist

    Cadbury’s iconic cricket ad gets a contemporary twist

    MUMBAI: Confectionary giant Cadbury surprised its consumers on Friday, as it released its iconic 90’s ad – ‘Asli swaad zindagi ka’, albeit with a contemporary twist.

    Decades later, the heartfelt ad remains true to its original idea almost frame-to-frame. There is a nail-biting cricket match in progress, the scoreboard reads ’99 not out’, and the batter is gearing up to face another ball. A young spectator sitting among the crowd of well-dressed audience watches anxiously while biting into a Cadbury’s Dairy milk chocolate bar, muttering a silent prayer as the player goes for a big hit.

    The stadium erupts in joy. Only this time, the cricketer batting at the crease is a woman. The ad released on Friday, showed a young woman cricketer scoring the winning run as her male friend makes a dash towards the field, dodging the security guard. He dances with the unabashed glee reminiscent of the original film, celebrating his friend’s smashing performance, as she watches him in delight and the crowd cheers on.

    The refreshed version of the brand’s iconic campaign, conceptualised by Ogilvy India wishes good luck to the Indian women’s cricket team, with a rousing message of #GoodLuckGirls.

    “It needed a brave client back in 1993 to go ahead with the original Cadbury Cricket film that became so popular. It needed an even braver client to attempt something with an iconic film and make magic out of it. I am delighted that the team at Mondelez and at Ogilvy has made this magic, made it relevant, exciting and so did Cadbury, in its bold and front foot fashion,” said Ogilvy, chairman global creative & executive chairman India, Piyush Pandey.

    The 1994-released Cadbury Dairy Milk campaign directed by Mahesh Mathai, featuring model Shimona Rashi with the memorable jingle ‘Asli Swad Zindagi ka’ is fondly remembered till date. It not only changed the perception that chocolates were only for children but it also broke away from the stereotypical ‘prim and proper’ image towards adulting- appealing to the child in all of us, giving way to an unbridled expression of pure joy. The brand once again succeeds in breaking notions- this time associated with the game once referred to as a ‘gentleman’s game’- while bringing back nostalgia, with a present-day take.

    “The excitement and the stress in our heads were competing with each other. To recreate such a big hit is like setting yourself up for a million opinions. The only reason we went ahead was it felt right and it felt awesome. We loved the idea from our gut. Luckily, so did the client. Hats off to the all-girls team who thought of it and hats off to Bob from Good Morning Films for making it so well,” said Ogilvy India chief creative officers Sukesh, Harshad, and Kainaz, while talking about the latest campaign.

    The film couldn’t have come at a better time with the ‘girls in blue’ all set to compete with the Aussies in the upcoming series against Australia, Down under. Indian women’s cricket is growing in popularity and attracting great interest from viewers and advertisers alike.

    “From acing in the corporate world to winning Olympic medals, women are at the forefront of creating new milestones, every single day, and our film is an ode to each one of them. As a brand that has always promoted gender inclusivity, contemporising an iconic campaign is our way of recognising the changing times and extending support to all the women trailblazers,” said Mondelez India senior director – marketing, Anil Viswanathan. “We hope this film brings back a gush of nostalgia and are confident that this refreshed version will find as much love as the original one.”

    Well-played Cadburys and Ogilvy!

  • Eureka Forbes revamp couldn’t have come at a better time: CTO Shashank Sinha

    Eureka Forbes revamp couldn’t have come at a better time: CTO Shashank Sinha

    NEW DELHI: Joining the league of brands like VI, Intel, and Cadbury, Mumbai-based consumer goods company Eureka Forbes Ltd adopted a new brand positioning and identity in 2020 after three decades of operations. The brand, which pioneered the basic principles of health and hygiene in the category, embarked on a journey in pursuit of thriving in tough times and leaving behind footprints of a positive difference, taking  forward its philosophy of ‘friends for life.’ In a recent conversation with Indiantelevision.com’s Mansi Sharma, Eureka Forbes Ltd chief transformation officer Shashank Sinha talked in detail about this move, the new brand identity, and how 2020 fared for the company. Edited excerpts follow:

    On adopting a new brand identity in 2020

    This revamp was in process for us for quite some time. In fact, our initial plan was to announce it at our 2020 annual general meeting in the month of April. However, the circumstances that we found ourselves in the wake of Covid2019 lockdown did not even allow us to host the meeting. Thus, the announcement was postponed and as things started looking better, we took the call to roll it out. 

    Obviously, it was a challenging year and time, but it also provided us with the right background to better push forwards our improved agenda of ensuring the health and hygiene of the customers with our products. 

    On the rationale behind the rebranding

    Every brand finds itself in our position someday, from where they want to celebrate their successful journey while also preparing for a better future. This is that time for us, when we are looking back proudly on our almost four-decade-long journey and also reflecting on how we are poised for the future. I believe there couldn’t have been a better year than 2020 to start with this new journey. 

    On the new brand positioning

    When we had started our journey in 1982, we were possibly the first ones to pioneer this thought of health, hygiene, and safety with our products. We promised to tackle viruses then, at least for the water and air category. In fact, our brand of water purifiers, Aquaguard, became synonymous with the category. This was made possible because of our commitment to creating a better world with a positive difference. So, this philosophy has been there for quite a while. We are now going ahead to strengthen it in tandem with the times that we are in now. ‘A healthy world. A protected you. A happy us, revisited for the changing times’ is the new vision statement, which spells trust, authenticity and health.

    We will keep functioning standing tall on the three tenets of our identity; people, society, and a better world. 

    So, our focus will be on improving the lives and experiences of people who are working for us. We have always taken pride in building great careers and lives. That will continue. For consumers, we are promising to try and make a difference in their lives. All this will contribute to a better society and overall a better future for the world. 

    On the new brand identity

    We have rolled out a new logo for Eureka Forbes, which we are calling the ‘Posibol’ – a combination of positivity and symbol. This creates an internal focus within ourselves and the forward-looking arrow also shows the direction we are moving in. 

    Secondly, of our four core businesses, we have combined the three – Euroclean, Aeroguard, and Eurovigil – under the brand name Forbes. It was done because of the fact that people identify all these products as Eureka Forbes’ ones and the brand identity is rather strong. 

    Our range of water-related products will continue under the Aquaguard name. We have slightly tweaked the Aquaguard logo as well, to initiate the change yet keep it recognisable to the loyal customer base. 

    We have worked with a number of agencies including Taproot dentsu and Bombay DC for various aspects of this rebranding. Our internal teams have also contributed immensely, right from the new logos to the brand philosophy. As we go ahead, we will bring on newer partners to take forward the vision. 

    On the marketing strategy

    For us, the prime face of our brand are people we call Eurochamps. These are people like me and our on-ground teams who have been assisting our customers on a regular basis. Real people meeting real customers is our core marketing strategy. 

    Apart from that, Madhuri Dixit and her husband Dr (Sriram) Nene have been closely associated with us for years now. I don’t see any change happening there. 

    Additionally, the new logos have already been rolled out on our products and digital platforms. We haven’t rolled out a special corporate campaign for that thus far. 

    2020 was a muted year for us like most brands, but we are certainly planning on a marketing strategy for 2021-22. Both television and digital will play an important role for that. I see the spends getting divided into a 50:50 ratio between traditional and modern platforms. As far as print is concerned, I don’t think it is dead for us. However, its role and relevancy have certainly changed with digital getting in place. 
     

  • Future Lifestyle Fashion’s CFO Saurabh Bhudolia resigns

    Future Lifestyle Fashion’s CFO Saurabh Bhudolia resigns

    New Delhi: Saurabh Bhudolia has resigned from his position as chief financial officer and key management person of Future Lifestyle Fashion. He took on this role in May 2020.

    The company informed about the development to the BSE in a listing.

    He has been associated with the brand since 2016 where he was spearheading the finance and accounts segment since 2016.

    Bhudolia has over 13 years of industry experience and has worked across multiple brands such as Tata Steel, Cadbury, Sula Vineyards and Future Lifestyle Fashions.

  • Guest column: Brandsville beckons ‘genuine’ empathy

    Guest column: Brandsville beckons ‘genuine’ empathy

    GURUGRAM: The article is inspired by the great recent occurrences in Brandsville and published in the interest of all creative thinktanks in our fraternity.

    WhiteHatJr lost its battle too soon. But it has jolted us marketers to think and analyse. The takeaway of the entire episode is that consumers are as well informed as the brand and can’t be considered naïve no more. An implication of information technology, it is one of the first times when we saw an uprise in India’s burgeoning knowledge society. Empathy is an aptitude that enables us to feel and express what someone else is feeling. It is something that is offered and brands have an advantage there.

    Consumers simply don’t want to purchase products. They want to make connections and relationships. There are many factors that add meaning and purpose to a brand, and they can all be derived from one source – empathy.

    Today’s consumers are not only interested in consuming content. Rather, they are actively seeking out content that prompts change, in both themselves and the world around them, allowing brands to build an emotional connection with their audience.

    The ability to think about the world from someone else’s point of view is an absolutely critical quality that content marketers must possess. The sanctity of a brand’s empathy is in creating a shared journey with the target audience. When we start interacting with our customers in a more personalized way, it will make them feel special. That catalyses brand value.

    Brands’ Dos and Don’ts for 2021

    The brand should act on the value to treat consumers as people (Well, this should be followed at all times nonetheless). Brands should demonstrate the values through supportive actions for all stakeholders.

    The brand should not get involved only in virtue signalling, which is only backing an idea to look good in public. It implies the brand entering a hibernation without communicating with the consumers, signalling an overly opportunistic behaviour in times of uncertainty.

    eBay prides itself on its rich history of launching small businesses and had an idea to make it a bit easier for these smaller organisations to make it through this tough time. To help out during the Covid2019 outbreak, eBay in California, started its ‘Up & Running’ program, an accelerator program pledging $100 million in support for small businesses and making eBay Store free for three months. With this support offered by the brand the small businesses will have a better chance of surviving the pandemic. The program will help them connect at a personal level with the aspiring entrepreneurs and it is equally impactful than an ad campaign.

    Some famous brands have also used this key ingredient in their branding recipe to add a purpose. Ogilvy’s Cadbury advertisement released during Diwali starts with a most intriguing line: “Not just a Cadbury ad.” The brand has tried to reach out to 1,800+ local retailers, across 260+ pin codes, whose businesses are promoted locally through this ad. The brand has been effective in evoking empathy among small businesses, who have received the worst blow of the pandemic’s economic fallout.

    The campaign is a great step to show that the problems faced by the people are understood by the brand. An assurance that it will do whatever is within its reach to help them out.

    Empathy branding isn't just a ‘feel-good’ technique

    Empathy allows marketers to step into the shoes of their target audience so they can better understand and respond to their wants and needs. Many times it is not just the core product offering at all. Emotion is like the lighthouse that guides the boats of consumer’s brand loyalty and their buying decisions. We have to create and algorithm that the consumers relate with and then create the marketing content which will put across the brand’s message in the most impactful way.

    One way to connect with consumers is to present an image of ‘realness’ This creates compassion and connection, presenting a brand as ‘just like you.’ Brands are using this very secret ingredient of empathy as a cherry on top of the cake.

    Empathy is about ringing the right chord with the individual’s emotions. Nike has a legacy of identifying and narrating inspiring stories of the indomitable human spirit. The sports brand's 2020 viral campaign received great praise online for its message of inclusiveness and perseverance as organised sports were immensely affected by the pandemic.

    The Covid crisis has created a very different situation for consumers of the travel industry. In August this year, Makemytrip came up with a digital campaign ‘Azaadi Wali Feeling' coaxing travellers to plan those much-delayed trips. Yet, it didn’t ripen enough for the traction desired. OYO Rooms took up the task around the same time to bring back consumer confidence with safety and hygiene towards travel. It launched the campaign ‘Road Tripping’ – Dekho Apna Desh. The articulately planned campaign hit the TG well and was rather engaging.

    At the end of the day, the simplest version of understanding what a brand is, is what your customers feel about you, what makes the company unique and understanding what the biggest needs and values of the customers are. Empathetic marketing follows the golden rule: "Do (treat) unto others as you would have them do unto you.” Let us remember that social distancing is for humans, not for brands.

    (The author is integrated marketing specialist at Topline Consulting Group. Indiantelevision.com may not subscribe to his views.) 

  • How brands leveraged the curious case of missing monoliths

    How brands leveraged the curious case of missing monoliths

    NEW DELHI: The curious case of missing monoliths is the latest mystery that has gripped the world. In late November, a team spotted a mysterious monolith in the desert of Utah, USA, which disappeared in a matter of 24 hours. Even though the government institutions did not reveal the details of the exact coordinates of the monolith, hundreds of enthusiasts flocked to the desert to visit the place.

    In a matter of weeks, another similar monolith was spotted in Romania near the town of Piatra Neamt, which went missing in just four days. The two monoliths were quite identical in looks but were not examined by historians and scientists till then.

    Since then, netizens have been demanding to know – who installed the monoliths in Utah and then in Romania and why did they just disappear in such a short while. Many seem to believe that incident is another one added to list of unsolved mysteries on earth.

    While netizens and scientists were busy investigating the matter, brands around the world saw it as a great opportunity to jump in and connect with their audiences with a humorous take on the puzzling mystery. They released social media posts that showcased their products instead of the shiny metallic monolith.

    Here are some of the brands that leveraged this trend.

    Fevicol

    Amazon

    Paytm

    Luxor Pens

    Jeep

    Ixigo

    McDonalds

    Shaadi.com

    Cartoon Network

    Cadbury India