ITV

Tag: Cadbury Oreo

  • Kumar Suryavanshi joins L&K Saatchi and Saatchi as ECD

    Kumar Suryavanshi joins L&K Saatchi and Saatchi as ECD

    MUMBAI: Kumar Suryavanshi, erstwhile senior creative director, Ogilvy & Mather India, is moving on from the agency to join L&K Saatchi and Saatchi as executive creative director. 

    Suryavanshi will be reporting to L&K Saatchi and Saatchi chief creative officer Delna Sethna.

    His known work includes Mahindra commercial range film Taqdeer Badal de, Cadbury Oreo, HDFC Life, Marico Nihar Shanti Amla, Parachute Men and the Dumb Charades Child Abuse film.

    L&K Saatchi & Saatchi chief creative officer Delna Sethna says, “We’re very happy to have Kumar on board; his enthusiasm for his craft, I’m hoping, will spread infectiously through the agency.”

    Suryavanshi adds, “I’m thrilled to join L&K Saatchi. It’s a very fertile place with a tremendous potential for cutting edge creative work. When I met Delna, I was very impressed with her vision for the company and I’m eagerly looking forward to working with her to create some really great campaigns across the region.”

  • Mondelez India launches Golden Oreo

    Mondelez India launches Golden Oreo

    MUMBAI: After the launch of Cadbury Oreo and Cadbury Bournvita Biscuits, Mondelez India Foods Private Limited has launched a light colored cream biscuit -Golden Oreo — an extension to the Cadbury Oreo family, further expanding the company’s existing portfolio.

    Speaking on the launch, Mondelēz India Foods Private Limited Associate Director, Marketing, Biscuits India and Kids Fuel AP Chella Pandyan said, “Mondelēz International is the world’s leading Biscuits Company and India is a top priority for us. We see tremendous opportunity for growth in the Indian biscuit category. The five years since its launch, Cadbury Oreo has become the No. 1 Premium Biscuit in the country. Golden Oreo seeks to expand the appeal for the brand to wider set of consumers. I am confident that it will strengthen our position in the biscuit category in India.”

    The launch will be supported by a high decibel integrated marketing campaign which will include a special TVC, and a disruptive visibility strategy in modern and traditional trade stores. Golden Oreo will be available across all major urban and rural retailers from mid-July and will be available in two SKUs – INR 35 for a 150g pack and INR 10 for a 50g pack.

  • Mondelez India launches Golden Oreo

    Mondelez India launches Golden Oreo

    MUMBAI: After the launch of Cadbury Oreo and Cadbury Bournvita Biscuits, Mondelez India Foods Private Limited has launched a light colored cream biscuit -Golden Oreo — an extension to the Cadbury Oreo family, further expanding the company’s existing portfolio.

    Speaking on the launch, Mondelēz India Foods Private Limited Associate Director, Marketing, Biscuits India and Kids Fuel AP Chella Pandyan said, “Mondelēz International is the world’s leading Biscuits Company and India is a top priority for us. We see tremendous opportunity for growth in the Indian biscuit category. The five years since its launch, Cadbury Oreo has become the No. 1 Premium Biscuit in the country. Golden Oreo seeks to expand the appeal for the brand to wider set of consumers. I am confident that it will strengthen our position in the biscuit category in India.”

    The launch will be supported by a high decibel integrated marketing campaign which will include a special TVC, and a disruptive visibility strategy in modern and traditional trade stores. Golden Oreo will be available across all major urban and rural retailers from mid-July and will be available in two SKUs – INR 35 for a 150g pack and INR 10 for a 50g pack.

  • Cadbury rolls out new TVC for Oreo

    Cadbury rolls out new TVC for Oreo

    MUMBAI: Cadbury India has launched Oreo‘s second TVC, exploring the dynamics of a father and daughter relationship.

    Conceptualised by Interface Communications, the TVC captures father-daughter bonding over Oreo. It is based on the insight that every girl wants to play her mother’s part while she is away. The TVC has interspersed this with the brand’s signature line ‘Twist, Lick and Dunk‘.

    Kraft Foods director – snacking, India and strategy- South Asia Indo China Chandramouli Venkatesan said, “With Oreo, our constant endeavor is to promote family togetherness. Our first television campaign captured the important father-son relationship and received a very positive response from consumers. In our second television campaign, we have used an insight from a father-daughter’s relationship and used it to communicate the brand message. We believe that there will be an instant connect with the real life situation played out in the TVC and the consumers are going to love the new campaign.”

    Interface Communications NCD Robby Mathew added, “The television campaign is built around the fondness that little girls have for playing their mother‘s role, the liberties they take with their dad and the dad‘s ‘compulsive need‘ to indulge and pamper his little princess. It explores the dynamics of a father and daughter relationship.”