ITV

Tag: Cadbury India

  • Bournvita Li’l Champs’ launches new TVC with Kajol

    MUMBAI: The nutritional chocolaty drink Bournvita Lil‘ Champs has launched its latest TVC featuring Kajol.

    The TVC shows Kajol as a mother struggling to keep up with her child‘s seemingly infinite questions. It captures how in today‘s times, mothers have to keep up with their child‘s curious minds and find ways and means to satisfy their questioning nature.

    Cadbury India director – beverages, candy and gum, consumer insights and strategy Narayan Sundararaman said, “We are excited to be associated with Kajol and have her endorse Bournvita Li‘l Champs. Our focus remains in addressing a mother‘s concern to get the right balance of nutrition for the physical and mental well-being of her child. As a mother of two children, Kajol is a representation of this focus and we look forward to our relationship with her.”

    The new commercial, which has been created by Ogilvy, is banter between a mother played by Kajol, and her inquisitive son. She leaves no stone unturned in finding facts about the shape of the moon and color of the sky. After rummaging through books and the internet she ultimately finds out that “aasman mein anginit tare hai.” Overjoyed she approaches her son with her new found answer, only to be faced by a different mind boggling query “February mein 28 days kyun hote hai?”. In the closing sequence the mother opines to all young parents “thodi mehnat to aapko bhi karni paregi.”

    Ogilvy India NCD Abijit Avasthi added, “Post millennium, parenting has undergone a paradigm shift. Mothers, in particular, are taking an eager interest in educating themselves on what‘s best for their children. This is also why they‘re better read and hence, better prepared for anything their child throws their way.”

  • Tang introduces Mango flavour as summer approaches

    Tang introduces Mango flavour as summer approaches

    MUMBAI: Powdered beverageTang, which was introduced last year in India through Cadbury India, has announced the launch of the thick Tang Mango flavour in India.

    Tang Mango will be introduced through a new TVC campaign. Developed by Bates, the campaign is based on the theme of “Surprising Thickness”, creatively rendered as ‘isse bas kha jao‘. The message is that one will need to eat the drink relating it to the experience of consuming a mango.

    Kraft Foods director, powdered beverages, gum answer candy Narayan Sundararaman said, “We are extremely happy to announce the launch of Tang Mango, the first product in the Indian powdered beverage category in a unique thick format. Our consumer research showed that consumers prefer mango drinks that are thick, pulpy and gives them the mango flavour and experience. Tang Mango has been developed in line with consumer expectations of consuming a thick and juicy mango flavoured beverage.”