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Tag: Cadbury Bournvita Biscuits

  • Cadbury Bournvita Biscuits introduces new tiffin pack

    Cadbury Bournvita Biscuits introduces new tiffin pack

    MUMBAI: Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.

    The company sees the morning snacking occasion as a big opportunity for a product that brings together taste and nutrition as Cadbury Bournvita Biscuits has been positioned as a purposive morning product that has the pro-health vitamins along with the goodness of Bournvita, a drink Indian consumers have loved for decades.

    The new tiffin pack aims to offer convenience, freshness and portion-control in serve size packs of six cookies (27.8) gm each, according to a company statement. The pack will have nine such tiffin packs.

    Cadbury Bournvita Biscuits is the company’s second brand in the biscuits category after Oreo, which was launched in 2011. Since its launch in April 2016, Cadbury Bournvita Biscuits has seen good response from consumers for its crunchy, chocolaty taste.

    Reinforcing its positioning of ‘Taiyyari Jeet Ki’, the inner tiffin packs come with a ‘Today, I will….’ section that allows mothers to write the pledge of the day for their children when they carry the pack for an out-of-home snack. The inner pack serves as a way to initiate a dialogue between mothers and children and for mothers to prepare their children for the challenges that the day brings along.

    Mondelez India Foods Biscuits India, marketing associate director Chella Pandyan said in a statement, “The morning consumption occasion is the single-largest consumption occasion for Biscuits in India. With the success of Cadbury Bournvita biscuits, the next step for us was to rollout the product in larger-pack sizes to further build on our play in the morning consumption occasion. We have also tried to build on a mother’s brand positioning of Taiyyari Jeet Ki (preparing for a win) through some interesting packaging innovation aimed at facilitating a fun interaction between mothers and children.”

    The tiffin pack has been priced at Rs. 60 and will be rolled out across India.

  • Cadbury Bournvita Biscuits introduces new tiffin pack

    Cadbury Bournvita Biscuits introduces new tiffin pack

    MUMBAI: Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.

    The company sees the morning snacking occasion as a big opportunity for a product that brings together taste and nutrition as Cadbury Bournvita Biscuits has been positioned as a purposive morning product that has the pro-health vitamins along with the goodness of Bournvita, a drink Indian consumers have loved for decades.

    The new tiffin pack aims to offer convenience, freshness and portion-control in serve size packs of six cookies (27.8) gm each, according to a company statement. The pack will have nine such tiffin packs.

    Cadbury Bournvita Biscuits is the company’s second brand in the biscuits category after Oreo, which was launched in 2011. Since its launch in April 2016, Cadbury Bournvita Biscuits has seen good response from consumers for its crunchy, chocolaty taste.

    Reinforcing its positioning of ‘Taiyyari Jeet Ki’, the inner tiffin packs come with a ‘Today, I will….’ section that allows mothers to write the pledge of the day for their children when they carry the pack for an out-of-home snack. The inner pack serves as a way to initiate a dialogue between mothers and children and for mothers to prepare their children for the challenges that the day brings along.

    Mondelez India Foods Biscuits India, marketing associate director Chella Pandyan said in a statement, “The morning consumption occasion is the single-largest consumption occasion for Biscuits in India. With the success of Cadbury Bournvita biscuits, the next step for us was to rollout the product in larger-pack sizes to further build on our play in the morning consumption occasion. We have also tried to build on a mother’s brand positioning of Taiyyari Jeet Ki (preparing for a win) through some interesting packaging innovation aimed at facilitating a fun interaction between mothers and children.”

    The tiffin pack has been priced at Rs. 60 and will be rolled out across India.

  • Mondelez India launches Golden Oreo

    Mondelez India launches Golden Oreo

    MUMBAI: After the launch of Cadbury Oreo and Cadbury Bournvita Biscuits, Mondelez India Foods Private Limited has launched a light colored cream biscuit -Golden Oreo — an extension to the Cadbury Oreo family, further expanding the company’s existing portfolio.

    Speaking on the launch, Mondelēz India Foods Private Limited Associate Director, Marketing, Biscuits India and Kids Fuel AP Chella Pandyan said, “Mondelēz International is the world’s leading Biscuits Company and India is a top priority for us. We see tremendous opportunity for growth in the Indian biscuit category. The five years since its launch, Cadbury Oreo has become the No. 1 Premium Biscuit in the country. Golden Oreo seeks to expand the appeal for the brand to wider set of consumers. I am confident that it will strengthen our position in the biscuit category in India.”

    The launch will be supported by a high decibel integrated marketing campaign which will include a special TVC, and a disruptive visibility strategy in modern and traditional trade stores. Golden Oreo will be available across all major urban and rural retailers from mid-July and will be available in two SKUs – INR 35 for a 150g pack and INR 10 for a 50g pack.

  • Mondelez India launches Golden Oreo

    Mondelez India launches Golden Oreo

    MUMBAI: After the launch of Cadbury Oreo and Cadbury Bournvita Biscuits, Mondelez India Foods Private Limited has launched a light colored cream biscuit -Golden Oreo — an extension to the Cadbury Oreo family, further expanding the company’s existing portfolio.

    Speaking on the launch, Mondelēz India Foods Private Limited Associate Director, Marketing, Biscuits India and Kids Fuel AP Chella Pandyan said, “Mondelēz International is the world’s leading Biscuits Company and India is a top priority for us. We see tremendous opportunity for growth in the Indian biscuit category. The five years since its launch, Cadbury Oreo has become the No. 1 Premium Biscuit in the country. Golden Oreo seeks to expand the appeal for the brand to wider set of consumers. I am confident that it will strengthen our position in the biscuit category in India.”

    The launch will be supported by a high decibel integrated marketing campaign which will include a special TVC, and a disruptive visibility strategy in modern and traditional trade stores. Golden Oreo will be available across all major urban and rural retailers from mid-July and will be available in two SKUs – INR 35 for a 150g pack and INR 10 for a 50g pack.

  • Posterscope India takes Cadbury Bournvita Biscuits OOH

    Posterscope India takes Cadbury Bournvita Biscuits OOH

    MUMBAI: Posterscope India, the out-of-home (OOH) agency from the Dentsu Aegis Network, has rolled out a massive OOH campaign to announce the launch of Mondelez’s latest variant “Cadbury Bournvita Biscuits”.

    With the core objective of the campaign centred around building awareness of the launch of this new offering, Posterscope used the product tag line ‘Subah ka Biscuit’ in its communication to showcase the product as a morning breakfast snack. The campaign aimed to reach out to the mothers of children aged five and fifteen years across Sec A & B.

    Building on the brief, Posterscope crafted a campaign that resulted in a media mix delivering both impact and reach. The media formats used for impact were billboards, unipoles, gantries, pillars, mall facades, airport, metro trains. To build reach and frequency, Posterscope deployed bus shelters, food Court table mat brandings, local and metro trains and signages across various cities.The campaign has been implemented across top 20 cities.

    Mondelez spokesperson said, “We launched a high decibel integrated marketing campaign with strong on-ground, social, digital & OOH activation plan to create awareness and drive rapid trials in the launch phase.”

    Posterscope India creative director Ashok Pillai too added, “We strategically choose a billboard that caters to the morning traffic and made sure that the site was one which had clear sky in the background in order to accentuate the innovation”.

    The innovative billboards that Posterscope installed in Mumbai added an edge to the campaign, using an LED lit “Subah ka Biscuit” on a hoarding sized 100ftx10ft along with a backlit product pack the effect was impactful. Special lighting gave the effect of a rising sun thereby creating freshness in “the morning zone”. The innovation helped the brand stand out while the LED lighting ensured long distance visibility. This gave the campaign the much required buzz.

  • Posterscope India takes Cadbury Bournvita Biscuits OOH

    Posterscope India takes Cadbury Bournvita Biscuits OOH

    MUMBAI: Posterscope India, the out-of-home (OOH) agency from the Dentsu Aegis Network, has rolled out a massive OOH campaign to announce the launch of Mondelez’s latest variant “Cadbury Bournvita Biscuits”.

    With the core objective of the campaign centred around building awareness of the launch of this new offering, Posterscope used the product tag line ‘Subah ka Biscuit’ in its communication to showcase the product as a morning breakfast snack. The campaign aimed to reach out to the mothers of children aged five and fifteen years across Sec A & B.

    Building on the brief, Posterscope crafted a campaign that resulted in a media mix delivering both impact and reach. The media formats used for impact were billboards, unipoles, gantries, pillars, mall facades, airport, metro trains. To build reach and frequency, Posterscope deployed bus shelters, food Court table mat brandings, local and metro trains and signages across various cities.The campaign has been implemented across top 20 cities.

    Mondelez spokesperson said, “We launched a high decibel integrated marketing campaign with strong on-ground, social, digital & OOH activation plan to create awareness and drive rapid trials in the launch phase.”

    Posterscope India creative director Ashok Pillai too added, “We strategically choose a billboard that caters to the morning traffic and made sure that the site was one which had clear sky in the background in order to accentuate the innovation”.

    The innovative billboards that Posterscope installed in Mumbai added an edge to the campaign, using an LED lit “Subah ka Biscuit” on a hoarding sized 100ftx10ft along with a backlit product pack the effect was impactful. Special lighting gave the effect of a rising sun thereby creating freshness in “the morning zone”. The innovation helped the brand stand out while the LED lighting ensured long distance visibility. This gave the campaign the much required buzz.