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Tag: Cabs

  • Meru partners with loyalty & rewards programme, InterMiles

    Meru partners with loyalty & rewards programme, InterMiles

    Mumbai: Meru Mobility has partnered with loyalty and rewards programme, InterMiles. The tie-up will provide access to a host of Meru services including airport transfers, car rentals and point-to-point transfers on the InterMiles platform.

    InterMiles programme members will be able to book these services at the click of a button. The collaboration will guarantee them a safe, sanitised and hassle-free overall point-to-point travel experience. Additionally, they will be eligible to earn 10 miles on every Rs 100 spent on top of the base fare and a special offer of 50 per cent off for their first ever booking.

    Meru Mobility Tech founder and MD Neeraj Gupta said, “Safe end-to-end transport solutions have assumed new importance amid the COVID-19 pandemic. The tie-up with InterMiles means any programme member can now book flights, hotels and surface transport all in one place and as a part of one overall trip. Further, the credibility of our two brands will inspire trust among programme members and reassure them at a stressful time for travel. Moreover, it will expand Meru’s footprint and potentially open the company up to a much wider customer base.” 

    InterMiles MD & CEO Manish Dureja said, “InterMiles, today, is a valuable new digital currency that unlocks exciting, meaningful and relevant experiences – both essential and aspirational – for our members. Our members can now earn Miles, accelerate their growth of tier status and gain from new tier benefits of the programme through their daily commute. Through our association with Meru, we reiterate our commitment towards broadening our programme partner portfolio to make our members’ experiences with us more rewarding and meaningful.

    InterMiles will showcase the Meru services on the Intermiles app and website. The cabs provided by Meru will all be thoroughly sanitised and will come with further safety guidelines issued by the company. Meru Mobility Tech is accredited to be the only Indian cab company providing seven-tier safety measures during Covid2019 pandemic and is the first to introduce ozone treatment of its cabs.

  • Uber Lite launched in India & other developing nations

    Uber Lite launched in India & other developing nations

    MUMBAI: India is Uber’s most crucial market in Asia! Earlier this year, Uber sold its business in Southeast Asia to local rival Grab.

    Now, to tap the consumers in India and other ‘developing’ nations, the ride-sharing app has announced the launch of a lighter version of its app, Uber Lite. Lite will be a simple version of the rider app that saves space, works on any network. Currently, it is only compatible with Android phones, which the majority of the app’s target audience uses.

    The app will feature only entry-level specifications and low internet speeds. 

    Uber Lite is launching first in India, but the company will roll it out in other emerging markets in the future.The app will be initially available in Delhi, Jaipur, and Hyderabad. 

    Uber Lite is less than 5MB to download, as compared to the regular Uber app’s 181.4MB size and will come with a 300-millisecond response time, where the booking process is fast even in low connectivity.

    Uber Lite will also have in-built existing features like in-app support and the ability to share  trip with friends and family.

    Uber Lite was designed to make booking rides easier and quicker in spotty connectivity and slower than average internet speeds, on basic Android phones, and for people with limited data plans. Uber Lite guides users through the request experience by detecting their current location, so minimal typing is required. If it can’t detect your location because of GPS or network issues, it will surface popular pickup points nearby from you to choose from.

    To keep the app light and fast, maps in Uber Lite are optional, but available with just a tap if you want them. Going forward Uber will also include the option to request a ride even when offline. 

    The lite app looks like a great add-on for users who still have a smartphone with 2G or slow speed connections. In January this year, Ola launched its Lite app that takes only 1MB of download space and offers a stripped down version of its designs and features.

  • Ola honours ‘hero’ drivers in latest campaign

    Ola honours ‘hero’ drivers in latest campaign

    MUMBAI: In a bid to celebrate outstanding driver partners, ride hailing company Ola has launched a special series to capture and share true stories of customer service and bravery. Being shot and produced under Ola’s pan-India initiative ‘Heroes of Ola’, each capsule will take viewers through inspiring accounts of driver partners who have gone above and beyond their call of duty.

    The first episode features Gopal Yadhav, an Ola driver partner from Delhi who noticed smoke emerging from a close by car, sought permission from his passenger and rushed to help. He pulled over his car and used his mini fire extinguisher to douse the fire. His quick actions and smart thinking brought the fire under control, limiting any damage to life and car.

    Ola senior director of operations Nitesh Prakash says, “Heroes of Ola, was launched last year, and the response so far has been very encouraging. We have received thousands of messages from customers across the country, sending appreciation mails for our driver partners who have gone out of their way to help them. The courage and commitment that these driver partners have displayed resonates with our values of going the extra mile in building a safer ecosystem. 

    Nitesh further adds, “We have decided to capture some of these amazing stories in videos as we believe it needs to be seen by a larger audience. We hope that this series will provide an additional platform for customers to share their own experiences and will also inspire other driver partners.”

    The campaign is a multi-city program to recognise outstanding driver partners and felicitate them for their inspirational work ethic and admirable behaviour. So far, the program has been successful in encouraging driver partners to be alert, responsible, and to contribute towards a safer mobility ecosystem. The ‘Heroes of Ola’ are chosen based on the responses received from the commuters.

    Viewers can watch the entire series on Ola’s social media platforms.