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  • What will it take to make Indian CAS acceptable to MSOs?

    What will it take to make Indian CAS acceptable to MSOs?

    KOLKATA: Despite the overwhelming importance of Conditional Access System (CAS) in the overall content distribution network, there have been few discussions on CAS. Moreover, the market has been dominated by foreign vendors for a long time now. If the government comes up with clear standardisation of CAS and offers Indian vendors viable, competitive solutions, the transition may begin, believe industry leaders.

    At a virtual roundtable organised by Indiantelevision.com, moderated by founder, CEO & editor-in-chief Anil Wanvari, panellists discussed how the cable industry can be self-reliant in terms of security equipment and technology. TRAI advisor (broadcasting & cable service) Arvind Kumar, MyBox Technologies MD and CEO Amit Kharbanda, SITI Networks Ltd CEO Anil Malhotra, Maharashtra Cable Operators Federation (MCOF) president Arvind Ramesh Prabhoo, Metro Cast Network promoter Nagesh Narayandas Chhabria, Kerala Communicators Cable Ltd (KCCL) business head N Padmakumar, Safe View chairman Pradeip Nanda participated in the session.

    What did MSOs look for while setting up a security system during digitisation?

    The moderator kickstarted the session asking what were the main areas looked at by MSOs while setting up a security system during digitisation. Malhotra mentioned that the whole purpose of addressability post digitisation is lost without proper security in place. He shared that his MSO focuses on a robust system, ease of operation, 24/7 support system, scalability, the ability to satisfy broadcasters’ audits while choosing a security system.

    “Unfortunately, there is no security which is fool-proof and every security will get breached after a certain period of time. You have to consider a security system that survives the onslaught of hackers for up to 12 years at least, which is the life of an STB. When we choose anything for our network, we keep these things in mind,” Malhotra added.

    In 2013-14, Metro Cast had surveyed which CAS vendors had already deployed services to more than a million or two million customers before selecting one, shared Chhabria. Initially, they went to European CAS vendors but later moved on to Chinese vendors as their service was 30-40 per cent cheaper. Unfortunately, there was no significant Indian CAS vendor at that time, he noted.

    MCOF’s Prabhoo said that the local cable operators had limited choice because CAS and SMS as per regulation were supposed to be in the purview of MSO. So, they had very little say in which are the STBs and which is the backend SMS. It was the MSO that had the onus of choosing it.

    “On the broadband and internet side, the first important thing was what was the availability. Therefore, with a ban on products from China, we had to look into more Indian products – which is cost-effective – and what service we got from them. These were the prime considerations while we were upgrading our networks,” he commented.

    Is ‘Vocal for Local’ story taking off?

    “Efforts should be made to adopt Indian technologies. Entrepreneurs, vendors didn’t have aspirations to become big or go global in the past. Now after a major push by the government in terms of initiatives and the narrative of vocal for local, they are aspiring to grow. But they can’t do it without support from the service providers who are catering to the masses. The supply chain must be endorsed by DTH operators, MSOs, whoever in the chain, then only it will encourage new or existing entrepreneurs,” TRAI’s Kumar said.

    For instance, Safe View is a domestic producer who is very keen on working with Indian MSOs. Nanda mentioned that it is a 100 per cent Indian company and 120 small and big MSOs work with it. Moreover, it has a huge footprint overseas. Safe View has been in the market for six years with three million subscribers on its system.

    Talking about the trust deficit with Indian vendors, KCCL’s Padmakumar added that the concern is more about security and quality. In his view, CAS should be secured entirely so that customers don't get affected and there should not be any scope for piracy in the system. If domestic players can provide such CAS internally, the industry would be happy to utilise their services, he said. However, it should be cost-effective as well.

    On the other hand, Malhotra pointed out that Indian CAS entered quite late in the market, when the majority of the STBs had already been deployed. Had they come at the beginning of 2012 as the MSOs were deciding which CAS to take, the majority of STBs would have bought from Indian companies only.

    “Even now also with Atmanirbhar Bharat, we are not seeing a push on the set top boxes because it is not an overnight thing. One needs to start integrating and create a road map. The Indian companies are still not talked about much, because there’s still hope that the government will understand and let imports continue. Six months later we will say we do not have the same volume that we have even now. However, the government is very clear now, Make in India cannot be an assembled product. And that for me is where we missed the bus time and again,” Kharbanda elaborated.

    Chhabria also noted that the manufacturers are not getting total support from the Centre in keeping prices competitive. Naturally, price conscious MSOs are going for the Chinese players. If the same product is given at a competitive rate, then they would love to go with the Indian product. Hence, he is of the view that the government has to support the manufacturers with some incentives.

    “As far as TRAI is concerned, we have already given recommendations on indigenous telecom equipment manufacturing. We are also mulling over what we can do for the broadcasting sector also. Recommendations on interoperability of STB have already been given. I think this is the right time to blend vocal for local narrative with interoperable STBs. Security part also becomes stronger with indigenous technology,” TRAI’s Kumar commented.

    Standard guidelines for CAS is need of the hour:

    However, all the MSOs agreed that adoption will be higher once TRAI comes up with clear guidelines and standardisation of CAS. In addition to that, if TRAI or an independent agency starts certification of CAS, then it will enhance the trust of MSOs. Testing procedures for CAS in the country also need to be initiated as early as possible.

    “Every stakeholder has to play a role. There is a role for the government and the regulator also. We are making a framework for standardisation and I think that will happen very soon. In telecom, we had given recommendations to the government on telecom equipment manufacturing. Similar recommendations can be given to the government for the broadcasting sector. Most importantly, stakeholders, especially MSOs, have to come forward to use Indian-origin technology. It should be their call that at least all STB or CAS should be replaced by homegrown tech in future. As far as CAS is concerned, it is a question of only a thousand distributors who have to adopt indigenous technology. Hence, it should be the MSOs' will to support Indian CAS vendors,” Kumar stated.

  • ‘Foes to friends’: NXTDigital ramps up focus on collaboration & infra sharing

    ‘Foes to friends’: NXTDigital ramps up focus on collaboration & infra sharing

    KOLKATA: With the evolution of the media and entertainment industry, the boundary between friends and foes is fading away. The future is not about competition, but collaboration for long term sustainability, NXTDigital media group CEO Vynsley Fernandes believes. Moreover, the future of the distribution industry lies in consolidation and bundling all bills together, he says.

    Fernandes, an old face in the cable distribution industry, has recently been elevated as media group CEO of Hinduja group’s NXTDigital. The new role not only includes digital cable, HITS but also broadband and content business. To drive the growth of all businesses, he is looking to synergise cable TV or HITS service with broadband. While the video segment has got around 5.38 million customers, the broadband business nets 0.0408 million subscribers currently. He notes that the company has already seen good traction in combination service during Q2.

    However, NXTDigital is looking at pushing the product in selective markets where it already has a strong presence and a qualitative need for video and broadband is noticeable. The company has a stronghold in Mumbai, the rest of the west market, as well as Bengaluru and Delhi. Adding to its bastions, it has now set sights on West Bengal, Andhra Pradesh and Telangana market. Fernandes emphasises that bundling products and solutions is very important at this point in time for the entire industry. Additionally, one of the biggest benefits of bundling is cost optimisation. During Diwali, NXTDigital has launched its hybrid device NXT Connect, which offers linear as well as OTT.

    “We are looking at penetrating our own customers of cable TV and HITS. We are looking for broadband to grow as it has been growing. The broadband segment has seen 16 per cent quarter-on-quarter growth in Q2. We are hoping for double-digit growth over the next two quarters in terms of broadband as a function of synergy. On the cable subscription side, we are not going to pursue revenue at the cost of profitability. We are not just rolling out discounted packages as ours is a qualitative product,” he comments.

    The ministry of information and broadcasting (MIB) has recently amended the HITS guidelines by allowing the sharing of infrastructure by HITS operators with MSOs. Hence, Fernandes identifies it as a big area of growth. As infrastructure sharing can reduce the cost of connectivity significantly, he is of the belief that many operators would like to ride on their platform. Currently, they are exploring how to leverage this opportunity in the B2B model. He also mentions that competitors will have no hesitation in partnering with them thanks to the transparency brought in by the new tariff order.

    “One of the benefits of infrastructure sharing will be cost-optimisation. Before NTO, the biggest cost was content. You had to negotiate with the broadcaster. Thanks to NTO, the whole model is changed and there is transparency. The second biggest cost for everyone is connectivity. We believe connectivity costs can be leveraged by more and more operators joining together to share infrastructure and share services like our own infrastructure sharing. If they cut down the cost, they will have a better bottom line,” he explains.

    Among other options, there is still a huge opportunity for value-added service (VAS) as well, he adds. The main reason is the availability of various content in the linear model and in different regional languages. He also mentions that content provided by One Take Media and Shemaroo Entertainment is quite unique. As the company has seen good traction in the last few years, it has kept on continuing those services along with adding new ones. The MSO looks at three metrics for VAS — age, group and genre.

    According to Fernandes, the first half of the financial year 2020 had several positive as well as negative impacts on the sector, owing to the Covid2019 crisis. The lockdown brought greater engagement, higher viewership. For instance, kids programming has seen good offtake during the period while IPL has boosted TV viewership in the latter half. But labour migration, economic pressure did not bode well for the industry. However, he maintains that TV has a long future ahead with a continuous cycle of consumer evolution, gradually moving the ladder from FTA to pay TV, and the combination of HD and OTT.

  • LCOs fire back at TRAI for ‘conduits’ remark before Bombay HC

    LCOs fire back at TRAI for ‘conduits’ remark before Bombay HC

    KOLKATA: Local Cable Operators (LCOs) appear to be agitated with industry regulator Telecom Regulatory Authority of India (TRAI) for portraying them as ‘conduits’ between the multi-system operators (MSOs) and subscribers. According to sources, TRAI has overlooked the role played by LCOs as last mile owners in a reply to ongoing litigation against NTO 2.0 in the Bombay high court.

    The Maharashtra Cable Operators Federation (MCOF) is of the view that it might lead to subscriber ownership transferred to the MSO. While the TRAI may indicate it is not concerned about LCO’s revenue, it also portrays LCOs as mere recharge operators in the mobile business.

    “TRAI has worsened our situation by making assertive statements going against our interests,” the MCOF said in a memo.

    In another statement, TRAI has conferred the credit for creating infrastructure to the MSOs. Despite putting lakhs of kilometres of a network together, the LCOs may stand to lose over Rs 1,00,000 crore worth of infrastructure due to the incorrect statement, the MCOF asserted.

    According to the federation, TRAI has overlooked the imbalance where benefits flow to broadcasters and MSOs at the cost of LCOs regardless of whether the subscriber pays more or less than pre-NTO days under compulsion to justify its judgemental errors. The unsubstantiated justification for reducing NCF on additional STB completely discounts the fact that most of the STBs are serviced by the LCO who incurs per visit costs that are not billed for.

    The federation has urged the operators to raise their voices and protest the statement to make TRAI file a revised affidavit before the high court.

  • Star India celebrates World Television Day

    Star India celebrates World Television Day

    MUMBAI: For those of a certain generation, the television has always been there in the corner of the front room, entertaining us, educating us, shaping our mindset and attitude. Believed to have been invented by an assortment of individuals in the late nineteenth and early twentieth century, the credit for the TV unit is generally given to John Locke Baird. Just like the internet this side of the millennium, the television, in its age, revolutionised the world. The first World Television Forum was staged by the United Nations in the mid ’90s, and that is when the humble TV set was honoured with a day of its own. Ever since, 21 November is celebrated as World Television Day.

    TV has proved to be an indispensable medium that has played a crucial role over the past decades, as well as during this prolonged pandemic. It provided a crutch to the Indian psyche and kept more than a billion people united, engrossed, and informed with content across genres in multiple languages.

    To celebrate this medium, Star India Network has come up with a campaign to commemorate World Television Day and to convey heartfelt gratitude to its distribution associates for their relentless efforts.

    The network has conceptualised in-house campaign that brings together some of the most loved characters from the Star India Network for the occasion. Star & Disney India TV distribution, India and international president Gurjeev Singh Kapoor said,  "Our Cable & DTH affiliates form the backbone of the television viewing value chain and through this initiative, we are expressing our gratitude towards the continuous support they have extended to the Star India network over the years."

    Kapoor highlighted that the campaign will be aired across Star network – GEC, movies, sports, and regional channels. It will be broadcast in multiple languages – Hindi, Tamil, Telugu, Kannada, Malayalam, Bengali, and Marathi. Further, it will also be amplified digitally through social media.

    The campaign will air across the network starting 20 November from 9 pm, till 21 November, in Hindi + six regional languages leveraging Star India Network’s talent. These include Neil Bhatt from Gum Hai Kisi Ke Pyaar Mein, Suhasini from Devatha, Harshad Atkari & Samriddhi Kelkar from Phulala Sugandh Maaticha, Sonamoni Saha from Mohor, Naleef Gea from Mounaragam, Chitra from Pandian Stores, and Dharma from Inthi Nimma Asha.

  • MIB amends HITs guidelines focusing on infrastructure sharing

    MIB amends HITs guidelines focusing on infrastructure sharing

    KOLKATA: The ministry of Information & broadcasting (MIB) has amended the policy guidelines for Headend in the Sky (HITS) operators. According to the newly added guidelines, sharing of transport stream between HITS operators and MSOs will be permitted but on certain conditions.

    HITS is a digital distribution platform and provides subscribers with a cheaper  alternative to digital cable TV   (operational expenses of managing multiple head‐ends on the ground are very high)  and DTH.

    As per the new guidelines, a HITS operator willing to share its transport stream with an MSO, should ensure that MSO has a valid written interconnection agreement with the concerned broadcasters for distribution of pay TV channels.

    The ministry has added two new paragraphs to the existing guidelines. As per the MIB the directive, wherever technically feasible, the HITS operator should share the platform infrastructure on a voluntary basis for distribution of TV channels provided that the signals of the HITS provider are distributed to subscribers through cable operator only and the encryption of signals, addressability and liabilities are not compromised.

     For sharing of infrastructure by a HITS operator with an MSO, the operator will be allowed sharing only on Indian controlled satellites. In addition to that, written permission from the department of space (DOS) would be required in this regard. Sharing of  satellite resources and uplinking infrastructure will be allowed with the written permission of MIB and WPC and NOCC, DoT.

    The adherence and compliance with all the provisions of the rules and guidelines issued by MIB and NOCC and WPC, DoT for grant of licence to the HITS operator will be the responsibility of both, the existing operator and the new applicant proposing to share the infrastructure.

    The regulator further added that sharing parties may use common hardware for CAS and SMS. But details of such an arrangement should be intimated to MIB and broadcasters 30 days in advance. However, the respective HITS operator, MSO or cable operator will be accountable for the integrity and security of CAS and SMS data pertaining to the respective operator.

    To avoid any conflict in payment, each operator sharing the stream should be individually responsible for setting up the system and processes. This move will ensure that the broadcasters can exercise right for disconnection in case of default of payment or due to any other reason in terms of interconnection agreements between the broadcaster and the operator as well as the relevant regulations in place.

    “Each operator in the sharing environment should undertake to ensure the encryption of signals and addressability to all the subscribers in all circumstances and provide requisite access for audit or for authorized officers of government wherever demanded,” MIB stated.

  • Dish TV posts weak Q2 results

    Dish TV posts weak Q2 results

    New Delhi: Dish TV India has reported second-quarter fiscal 2021 unaudited consolidated subscription revenues of Rs.7,65.7 crore and operating revenues of Rs. 8,46.4 crore.

    The subscription revenue has seen a dip of 3.3 per cent year-on-year. In 2019, the subscription revenue stood at Rs 792 crore for the same period.

    Operating revenue is also down by 5.2 per cent Y-o-Y. The operating revenue for the same quarter in 2019 stood at Rs 893.2 crore.

    EBITDA for the quarter stood at Rs. 525.3 crore up 0.9 per cent Y-o-Y. EBITDA margin was at 62.1 per cent, up 380 bps Y-o-Y.

    Profit after tax was Rs. 64.5 crore as against a loss of Rs. 96.4 crore last year.

    Total expenses during the quarter were down 13.9 per cent Y-o-Y despite the loss from discard of consumer premises equipment (CPE), with trade partners, due to regional floods. The loss on account of write off of such CPE was to the tune of Rs. 99 million, as against Rs. 30 million in the previous year.

    Dish TV reported strong second-quarter numbers despite the challenges of the ongoing pandemic and a generally weak quarter. Working on all fronts, the company continued to build on its strengths while exploring and developing new technologies and processes to strengthen areas requiring improvement. As one of the steps towards retaining existing subscribers the company, in a bid to enhance subscriber engagement with the platform, upgraded its home-grown OTT platform ‘Watcho.

    ’ The upgrade introduced a popular feature that allows subscribers to create and upload videos. ‘Watcho,’ hosts a variety of indigenous web series and is believed to be an important connect between the DTH platform and its subscribers. The newly introduced feature provides a stage for creators to produce content in multiple formats – short to very short videos and short films, thus giving them exposure while helping ‘Watcho’ gain momentum in the user-generated content ecosystem. With social distancing norms keeping majority of the people indoors for most of the quarter, the company considered it critical to continue to work on further streamlining the touchless and digital recharge and buying experience.

    While home delivery of set-top boxes picked up speed, the sales and service teams spent significant time upskilling themselves and the on-ground network to integrate the new normal into their regular business practices.

    On the cost front, work on enhancing operational efficiencies and cost optimization carried on. In a significant departure from years of practice the company decided to procure set-top-boxes and other key accessories from India, going forward.

    The first consignment of ‘Made in India’ set-top-boxes was deployed during the quarter and India made power adaptors and remote controls are next on the list. The company initially plans to procure almost 50 per cent of its requirement of STBs from India.

    Dish TV India CMD Jawahar Goel said, “We are excited to be a part of the Government of India’s, ‘Make in India’ initiative and are geared up to localize the manufacturing of set-top-boxes and other key accessories. With the vision of ‘Make in India,’ we reiterate our commitment to quality products that would exceed the rapidly evolving needs of customers. We thank the Government for their support and favourable policies that would help grow the sector.”

    In the absence of fresh television content from pay entertainment broadcasters, subscribers remained picky in channel selection.

    Dish TV India group CEO Anil Dua said, “We continue to be cautious yet agile, listening to market and customer voices. As we tread through these never seen before times, we remain committed to leveraging our strengths and overcoming our shortcomings to keep Dish TV India strong, relevant and profitable. Our performance during the quarter was in line with our larger strategic decisions such as, disciplined acquisition and sensible capital investment. Lower overall revenues were more than offset by our expense management measures.”

    Dish TV and d2h continued to strengthen their regional content portfolio during the quarter. Both platforms added six new HD channels for their respective subscribers down south, making them amongst the strongest content platforms in those markets. Other regional markets like Bengal and Orissa too witnessed fresh content being added to their list of channels.

    In Bengal, Dish TV India partnered with ‘Hoichoi,’ a leading Bengali on-demand platform. The ‘Hoichoi’ app was also added in the App Zone of the Companies Android based connected devices, Dish SMRT Hub and d2h Stream. The company looks forward to enhance the content offering on its hybrid STB through more such partnerships aimed at catering to the entertainment appetite of its native language subscribers.

    Dish TV India, in an industry-first initiative, announced the launch of ‘Korean Drama Active’ service. Observing a surge in consumption of content of Korean origin online, the company in its endeavour to meet subscriber viewing preferences launched the Korean Active service at a nominal subscription price of Rs. 47 plus taxes per month. The service enriches subscribers’ DTH experience by giving them access to more than 300 hours of premium Korean content dubbed in Hindi language. 

  • Zeel provisions for outstanding Siti Networks dues

    Zeel provisions for outstanding Siti Networks dues

    KOLKATA: The outstandings of Siti Networks and Dish TV has been one of the major concerns for Zee Entertainment Enterprises Limited (Zeel). While the DTH platform Dish TV is making payments on the line of the revised plan for recovering dues, Siti Networks has failed to play old subscription overdues.

    During the Q2 earnings call of ZeeL, MD & CEO Punit Goenka said that the company has collected the receivables related to revenues in the first half of FY 21 from the cable network. But it has failed to pay subscription overdue in accordance with payment plan agreed earlier due to various challenges including Covid2019, the pressure to prioritise lender’s payments, Goenka added.

    As Siti Networks has made payment for all content delivered during April-September, this cash and carry model will be continued going forward. But as it has failed to pay old outstandings, ZeeL has taken a provision of Rs 81.2 crore towards subscription receivable which was overdue. Goenka emphasised that the company has not written off any debt and it would make all endeavours to recover the dues.

    “Further on account of accelerated payment grievance by some of the lenders due to delay in restructuring by Siti Networks and their failure to negotiate extended repayment plans, the company has provided for extra liability of Rs 97 crore as of 30 September 2020. The provisions have been taken as a provisional  measure and company will take necessary efforts s to recover this due,” Goenka commented.

    On the other hand, Dish TV has been able to cope up with the new payment plan as its financial position has improved. The DTH operator is paying its monthly billing along with clearing a part of its arrears. Currently, Dish TV’s outstanding stands at Rs 4. 98 bn compared to Rs 5.84 bn at end of FY 20. Moreover, Goenka stated the company expects that Dish TV will accelerate payments leading to reduced arrears.

  • NXTDigital launches new consumer connect program for Durga Puja

    NXTDigital launches new consumer connect program for Durga Puja

    KOLKATA: As the country gears up to welcome Goddess Durga,  NXTDigital, the media arm of the Hinduja Group, has come up with a new consumer connect program – ‘ NXTDigital DURGOTSAV’. The program has been launched with the goal of spreading the message that though the festivities may be diluted due to the challenges posed by Covid2019, one can still celebrate the homecoming of Maa Durga through the company’s Durga Puja initiative.

    As part of this initiative,  NXTDigital is encouraging consumers to record videos of themselves performing under three categories, namely –  song, dance and recitation and upload the same on durgotsav.nxtdigital.in starting 17 October 2020. Entries will be open till 23 October. This will be further promoted across  NXTDigital's social media channels and website.

    Select participants will get a chance to feature on the television channels of INDigital and  NXTDigital network as a part of this video contest during the 5 days of the festival. Moreover, video entries will be judged and the top three videos in the three categories stand a chance to win attractive gifts by answering a simple question.

    NXTDigital Ltd marketing and brand head Rajdeep Rudra said: “The unprecedented success of a similar initiative Ganpati Bappa Morya to celebrate Ganesh Chaturthi earlier this year, spurred us into extending the model to celebrate the festival of Ma Durga. We want to help our customers feel connected to the goddess and commemorate her in the same way as it has been done before, from the comfort of their homes. Through this initiative, our aim is to capture the essence of the festival, promote the feeling of joy and one-ness and spread the message of building a safe environment – even if it is done virtually.”

    Shortlisted videos will also be edited and broadcast on INDigital and NXTDigital (HITS) channels from 22 Oct to 25 Oct i.e. the entire duration of Durga Puja.

  • MCOF raises questions on Hathway, Den pushing existing STBs under Jio brand

    MCOF raises questions on Hathway, Den pushing existing STBs under Jio brand

    KOLKATA: Maharashtra Cable Operators’ Foundation (MCOF) has flagged off several unethical practices in the television distribution segment. In a letter written to the Telecom regulatory authority of India (TRAI), it has alleged that some multi system operators (MSOs) are violating rules and taking the unethical route of business. 

    MCOF has expressed concern about Den Networks and Hathway for imposing replacement of existing STBs by STBs under Jio brand in the last six months. The federation has claimed that the two MSOs have not replaced the expired standard interconnection agreement (SIA) with the model interconnection agreement (MIA) without offering any explanation for the rebranding.

    “The LCOs who resist the imposition are made to toe the line by disabling their access to the Prepaid Portal resulting in service interruptions ton the subscribers. In addition to the arm-twisting, the MSOs have lined up numerous dummy operators to replace the existing LCOs who usurp their business and assets,” the letter added.

    MCOF stated that Jio is not a registered MSO nor has it signed interconnection agreement (ICA) with LCOs. Moreover, Hathway and DEN continued to rely upon expired SIA overlooking repeated requests to adopt MIA. 

    It has also claimed that BRDS provides signal feed to its network in Kolhapur and connected areas but deploys InCable STBs. InCable has been alleged of providing feed to Sampark Network (Powai Mumbai and Bhiwandi Area) through STBs that the latter has deployed. 

    “We fail to understand as to how auditors have overlooked the mismatch between CAS, STB inventory and conflicting branding, head-ends can be used as pass-through pipes for signals from another MSO, random off-site checks by broadcasters through watermarking have not detected the malpractices,” it added.

    Against this context, MCOF has asked copies of ICA between Jio and Broadcasters and status of MSO License to Den and Hathway. It has also called for clarification on whether a mere share purchase deal allows the buyers to change brands and automatically subrogate the company whose shares it buys. 

    It has also requested the industry watchdog to share the steps it is taking to prevail on MSO to sign up fresh ICA with LCOs by mutual consensus rather than arm-twisting via Prepaid Portal Access denial. MCOF has also asked directions for the course of actions that LCOs should take to safeguard against likely disabling of STBs that are drawing signals from third party head-end or suspension of feed sharing between MSOs. 

  • NXTDIGITAL reaches out to new consumers

    NXTDIGITAL reaches out to new consumers

    KOLKATA: As the country gears up to welcome Lord Ganesha, NXTDIGITAL, the media arm of the Hinduja Group, has launched a consumer connect program – ‘Ganpati Bappa Morya’ to spread the message of joy and safety amidst the global pandemic. 

    As part of this initiative, NXTDIGITAL would encourage consumers, to shoot their Ganpati celebrations at home (their decoration, sthapna and aarti) on their mobile phones and upload it to NXTDIGITAL at https://ganpatibappamorya.nxtdigital.in. Select participants will get a chance to feature on the television channels of INDigital and NXTDIGITAL network as a part of this video contest.

    Video entries will be judged and the top three videos in the category of ‘Best Ganpati Idol’, ‘Best Ganpati Decoration’ and ‘Best Eco-Friendly Ganpati’ stand a chance to win attractive gifts by answering a simple question. Home Theatre System, Wonderchef Tandoor and Wonderchef Non-stick cookware are some of the exciting prizes up for grabs for the winners of this contest.

    Commenting on this initiative, NXTDIGITAL brand and marketing head Rajdeep Rudra said “The ongoing pandemic of coronavirus has impacted the economic, social and mental wellbeing of people across the world. As we approach one of the most revered, loved and celebrated festivals of India – Ganesh Chaturthi, we want to help our audience celebrate their love for Lord Ganesha with the same faith and dedication, as they do each year. As caring brands, through this program, we want to create awareness amongst our audience about taking necessary safety precautions while they celebrate this festival from the comfort of their homes. Our objective is to capture this celebratory mood and engage with consumers as we try and build a safe environment for them.”

    Shortlisted videos will also be edited and broadcast on INDigital and NXT DIGITAL (HITS) channels from 22  Aug to 1 Sep 2020 i.e. the entire Ganesh Utsav.