ITV

Tag: cable TV

  • TV still has headroom for monetising from underpenetrated areas

    TV still has headroom for monetising from underpenetrated areas

    GOA: With the advent of OTT platforms, technological disruptions and change in content consumption trends, traditional linear TV has been facing a difficult time. Moreover, demonetisation and inclusion of GST also came as additional challenges in the recent past, with effects that lingered for long, while the biggest disruption – the new tariff order – is on the way. Due to the rapid changes, traditional players in the ecosystem are changing their strategy to stay profitable.

    In this scenario, Video and Broadband Summit 2018 held a session on monetising TV in times of transition. Zee Entertainment Enterprises Ltd (ZEEL) chief growth officer Ashish Sehgal, TAM India CEO LV Krishnan, KPMG India media and entertainment partner, deal advisory and head, Girish Menon took part in the session which was moderated by Indiantelevision.com founder and CEO Anil Wanvari.

    Wanvari kick-started the session asking what the monetisation trend in TV industry was in the last nine months. Menon, whose organisation KPMG published a report two months ago on the entire ecosystem, spoke about the increasing interest levels, contribution and demand from rural and regional markets on the advertising side which ensures that there is a growing deeper demand. He added that if someone is able to optimally monetise those options, the opportunities fairly exist for ad growth. He also added that a fair amount of traction in the FTA market is attracting brands there. On the subscription side, Menon said there’s enough headroom for growth as till now only 65-66 per cent households are penetrated by TV in India.

    ZEEL's Sehgal also endorsed Menon’s view on the growth opportunities for TV. “Across the industry, there has been a healthy double-digit growth which is happening. Even if you talk about the demonetisation and GST period, which stunted growth, even then the industry grew in single digit. It’s not like it had gone back to a certain level and then grew back,” Sehgal commented on the growth of the TV industry.

    Asked about tariff order, he said they still need to see how it’s going to pan out. But he mentioned that broadcasters like Zee and Star have come out with consumer-friendly packages which will help in ARPU growth. While he was asked whether users will start cutting cords if the price of subscription packages goes up too much, he answered that there’s no other better option available. According to him, to get the amount of content available on cable or DTH, users need to subscribe to ten other platforms.

    TAM India CEO Krishnan also agreed with Sehgal on the growth side of TV. He said that in the first 9 months of this year, TV showed around 11 per cent growth. Owing to the assembly elections, the growth may reach up to 12-13 per cent at the end of the year. Moreover, he added, it is the real revenue growth, not only volume growth.

    While the moderator asked if TV has got its real value, Krishnan said it definitely has brought in value itself from advertising and subscription. He also spoke about opportunities in hyperlocal advertising which is very much prevalent in print. There were 130,000 new advertisers just in the last 9 months compared to 2017 on the print medium which is coming from hyper-local editions of newspapers. But when that is being monitored in the adex data, those advertisers are still not translated into advertising on television or radio or digital yet.

    “On the other hand if I look at exclusive advertisers happening on digital and on TV it’s very comparable. There are around close to 16,000 advertisers uniquely positioned only on TV and around 12,000 unique advertisers on the digital adex. Now they are just 10 per cent of the overall volume that’s coming into print. If that translates slowly into regional television or digital OTT platforms for advertising, imagine the growth that TV and OTT can get,” he added.

    Sehgal believes that certain TV genres aren't getting a fair deal. “Average price across the genres are increasing. Yes, I would say there are certain genres which are still underpriced. For example, south channels are 90 per cent penetrated in terms of television. They are still underpriced. This pricing needs to be corrected. Kids' channels segment is underpriced. Hindi movie genre is highly underpriced while the value input behind purchasing movies is high, from advertising as well as subscriptions you are still not getting the value back,” he said.

    Where all the experts agreed was that sports content and TV premieres get higher value but when it was asked if it’s enough compared to other countries they said it’s linked to the purchasing power of the country. Moreover, they also said the growth rate in India is much higher than the US or China. It was also said that the pay-TV ecosystem in most of the developed markets are subscription led not ad led. India is always going to be a market where the rates of advertisement will be low but the fact is given the level of demand there is in the country from a consumption perspective, the growth will also be much higher than what can be seen globally.

    While most of the players work on volume rather than value, Sehgal said ZEE is working on the mix. “We have to start working with the real mix – how to get value and volume both together. Today, we are going 2X with the market only because we are not only getting the volume but also value. My price point from what it was last year to this year has increased in every channel. Now somewhere it has increased more and somewhere it has not increased more,” Sehgal said.

    On the question of how TV, cable or DTH can be monetised better, the experts think they should not shy away from the competition coming from digital. They think investment in technology, going back to advertisers with more value proposition is important. Though TV cannot engage like digital, they think brand building on TV is easiest. Unless a brand advertises on TV, building awareness becomes difficult.

  • Comment: Is there light at the end of the tunnel for broadcasters?

    Comment: Is there light at the end of the tunnel for broadcasters?

    The period between August 2017 and September 2018 will be remembered by the Indian broadcasting sector for more reasons than one. Interestingly, the main protagonists seem to be common – Star India and the Supreme Court of India – and this combination has worked well to lay down a roadmap for the sector. Only time will tell whether it is for the good or bad!

    Before we go further, let’s fact check the status of the Indian broadcasting sector.  According to Ministry of Information & Broadcasting that as on 31 October 2018 there are 866 permitted TV channels in India.

    As per FICCI-EY Report, “Re-Imagining India’s M&E Sector” the broadcasting industry “grew from Rs 594 billion to Rs 660 billion in 2017, a growth of 11.2 per cent”. This includes the advertising revenue of Rs 267 billion comprising 40 per cent of revenues and the distribution revenue of Rs 393 billion comprising 60 per cent of total revenues. The broadcasting sector generates millions of jobs directly and indirectly, contributes to economic growth with a rate almost twice the GDP and provides an immeasurable ancillary contribution by serving a platform for the growth of several other industries.

    This proves that television in India – even in the age of digital media explosion – remains a mass medium and plethora of stakeholders from content creators, broadcasters, teleport operators, satellite operators, advertisers, distributors and a larger television audience viewing audience are involved in one way or other.

    Is it time to nationalise sports?

    Let’s now examine some of the stunning reverses suffered by the broadcasters before the judiciary in this period.

    First amongst them is the judgement delivered by the Supreme Court in 2017 in the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act, 2007 which involved Star India and Prasar Bharati.

    In a long-drawn battle of more than ten years, the Supreme Court finally confirmed the Delhi High Court’s finding when it adjudicated that the original intent of the act was to achieve twin purposes of making available a live feed of a sporting event of national importance to economically weaker section of the society and consequently, the same should be made available on a free or no cost basis. 

    The Supreme Court whilst allowing the sporting events of national events to be shared mandatorily with Prasar Bharati ruled that the public broadcaster cannot utilise it on a notified channel which has to be compulsorily carried by private distribution platforms. Although the ruling of the Supreme Court was not followed by letter and spirit by Prasar Bharati, it put the onus on sports broadcasters to take legal action against erring private commercial platforms carried “live” sports feeds. Rather than encrypt Doordarshan’s feed, the Ministry ordered the distribution platform operators to run a ticker stating that “the match/game can be viewed in free-to-air mode on DD Sports Channel, on DD Free Dish and DD’s terrestrial network”. 

    Whilst the Supreme Court put away any confusion on the Sports Act and a private commercial sporting event like IPL anyway ought not to be considered as sporting events of national importance, Smriti Irani who was piloting the I&B Ministry in April 2018 had other ideas.

    During her time in Shastri Bhawan it seemed Star India was wrong when it fiercely bid to acquire long-term exclusive media rights for the Indian Premier League along with BCCI international and domestic matches for an approximate value of Rs 16,350 crore and Rs 6,150 crore respectively.

    2017 was the first year for Star India after it acquired rights for the IPL and the Ministry inexplicably made them sweat out before granting temporary live uplinking permission for live broadcast of the IPL matches on their channels till the very last moment. This was nothing else but to arm-twist Star India to share all the live matches of Indian Premier League with Doordarshan for free, even though IPL, which is a privately-owned club cricket league and can no way be considered as a sporting event of national importance.  In the end, Star India had no other option but to give something to the power that be and they gave in to share with Prasar Bharati the inaugural, the playoffs held on weekends and the last four matches of IPL, with a deferred live feed of at least 60 minutes. No surprise, Smriti Irani claimed victory for bringing IPL for the first time ever on Doordarshan.

    Not getting the “live” feed of IPL matches and unable to make legislative moves to amend the judgement of the Supreme Court as she did not find support amongst her ministerial colleagues the Irani-led Ministry issued a notice mandating all sports channels broadcasting live sports of “national importance” to display a ticker stating the same match was also available on DD’s free-to-air platform squirming sports broadcasters. Not only are the rights holders required to give live sports content free to DD as per the Sports Act, but they are also required to run a marketing campaign for Doordarshan to drive audiences away from themselves to go somewhere else to watch it!

    Now, if the broadcasters believed that the Supreme Court’s decision on the Sports Act in August 2017 had finally settled the issue, unfortunately, it was not to be. On 24 October the Ministry released a notice seeking feedback/comments on draft Sports Broadcasting Signals (Mandatory) sharing with Prasar Bharati (Amendment) Bill, 2018.  The ministry wants to amend Section 3(1) of the Sports Act to ensure mandatory sharing of the signals of such sporting events with “other networks, where it is mandatory to show the Doordarshan channels as per the Cable Television Networks (Regulation) Act, 1995”. 

    Here's a suggestion : rather than doing it in a piecemeal manner in forcing sports broadcasters to share more sporting events why doesn’t the government nationalise at one go so there is clarity on sports broadcasting?  This will also make Doordarshan the only sports broadcaster in the country and thus can ring-fence them from competition from private sports broadcasters!

    Changing landscape?

    However, the biggest one of all is the Supreme Court judgement on 30 October dismissing the plea of Star India challenging the jurisdiction of TRAI in regulating the broadcasting sector through Tariff Orders.

    The Supreme Court judgement has far-reaching consequences for the broadcast industry since it settled the long pending debate of who is the regulator of the Indian broadcasting sector.  Star India had challenged TRAI’s jurisdiction to frame the tariff order arguing that the exploitation of intellectual property (IP) rights are covered under Copyright Act.  The Supreme Court whilst refusing to entertain Star India’s challenge by 2:1 majority held that (1) the Copyright Act had nothing to do with the inter se relationship between the broadcaster and the distributor in the activity of broadcast and (2) it also does not deal with the price of a channel that an end consumer pays to the broadcaster.

    Whilst the Supreme Court empowered the end-consumer through its order but the implementation is not going to be smooth.  Although TRAI proposed to bring DTH, cable TV, HITS, IPTV operators under unified quality of service framework way back in 2015, poor implementation at the ground level means, the cable operators have still not put in place any consumer redressal mechanisms nor will they issue any bill or invoice.  Worse still, many distribution platform operators (DPOs) have not even fulfilled technical requirements under the DAS mandate or installed subscriber management systems to inform the authorities how many subscribers they service in their areas of operation even though the new tariff order is going to become effective from 1 January 2019.

    According to industry experts, although the new Tariff Order is expected to benefit the consumer as he can now pick and choose his channels rather than being saddled with hundreds of them but the cost of monthly cable bill may go up.  In other words, a new concept of ‘pay less for less, pay more for more’ is going to be a reality for Indian broadcast consumers.

    The moot question is after the Supreme Court empowering the consumer vis-à-vis broadcasters, has TRAI empowered the consumer vis-à-vis DPOs?  The quality of service (QoS) by the DPOs has always been a bone of contention because of its implementation on the ground by the licensor, MIB or its authorised officers at the district level or by the regulator, TRAI.

    Even after the implementation of the Digital Addressable System (DAS), the analogue transmission is still transmitted in many parts of the country and the cable operators have not yet fulfilled the technical requirements to meet the DAS mandates.  Even today in many parts of the country kutcha bill is the norm and no sign of any kind of customer care.  When it is brought to the notice of the policymakers they don’t want to see the reality.

    Although TRAI notified the Telecommunication (Broadcasting and Cable) Services Standards of Quality of Service and Consumer Protection (Addressable Systems) Regulations, 2017 the experience so far shows it will be a tall order to implement on the ground on issues such as establishment of customer care centre, website, consumer care channel and publication of manual of practice, etc.

    As a result, there will never be an end to the disputes amongst stakeholders which is the bane of the Indian broadcasting sector and where is the possibility of changing landscape?

  • GTPL cable TV business revenue up in second quarter

    GTPL cable TV business revenue up in second quarter

    BENGALURU: Indian multi-system operator and internet service provider GTPL Hathway Ltd (GTPL) reported 13.8 percent increase in total income for the quarter ended 30 September 2018 (Q2 2019, quarter or period under review) as compared to the corresponding year ago quarter (y-o-y) Q2 2018. GTPL’s Total Income in Q1 2019 was Rs 317.40 crore, for the corresponding year ago quarter it was Rs 278.88 crore.

    GTPL has two segments – cable TV business and internet service. Cable TV business operating result increased 82.1 percent y-o-y to Rs 15.99 crore in Q2 2019 from Rs 8.78 crore in the corresponding quarter of the previous year. Operating revenue of GTPL’s cable TV business increased 15.6 percent y-o-y to Rs 276.69 crore from Rs 239.32 crore.

    GTPL’s unternet service operating revenue in Q2 2019 was almost flat – it increased 0.3 percent y-o-y to Rs 35.75 crore from Rs 35.64 crore. Internet service segment’s operating results for Q2 2019 declined by 99.6 percent y-o-y to just Rs 0.01 crore from Rs 3.67 crore in the corresponding quarter of the previous year.

    GTPL’s consolidated profit after tax (PAT) increased 28.5 percent y-o-y in Q2 2019 to Rs 16.01 crore from Rs 12.45 crore in Q2 2018. Consolidated total comprehensive income for the period increased 33.8 percent y-o-y to Rs 16.79 crore from Rs 12.55 crore. Consolidated operating profit (EBITDA) excluding other income increased 11.5 percent y-o-y in Q2 2019 to Rs 85.20 crore (27.3 percent of operating or op revenue) from Rs 76.39 crore (27.8 percent of op revenue) in the corresponding quarter of the previous fiscal.

    Let us look at the other numbers reported by GTPL Hathway

    Consolidated total expenditure increased 15.7 percent y-o-y during the quarter under review to Rs 294.74 crore from Rs 254.81 crore in Q2 2018. Pay channel cost in Q2 2019 increased 20.4 percent y-o-y to Rs 132.33 crore from Rs 109.89 crore in the corresponding quarter of the previous year. Other operational costs reduced 10.6 percent y-o-y in Q2 2019 to Rs 20.98 crore from Rs 23.46 crore in Q2 2018.

    Employee benefits expense in Q2 2019 increased 9.5 percent y-o-y to Rs 35.81 crore from Rs 32.70 crore in the corresponding quarter of the previous fiscal. Finance costs increased 68.8 percent y-o-y during the quarter under review to Rs 17.91 crore from Rs 10.61 crore. Other expenses in the period increased 17.2 percent y-o-y to Rs 38.12 percent in Q2 2019 from Rs 32.52 crore in the corresponding quarter of the previous year.

  • Nokia partners GTPL for broadband deal

    Nokia partners GTPL for broadband deal

    MUMBAI: Nokia confirmed its partnership with GTPL, a cable TV and broadband service provider company. In order to upgrade its networks, GTPL will use and install Nokia’s fixed access and core technology.

    GTPL’s ethernet-based access network will be replaced by the upgraded fibre cables capable of supporting ultra broadband speed. The broadband provider will also utilise Nokia Broadband Network Gateway (BNG) solutions for reliable ultra broadband access in residential areas. This will promote a faster internet experience for the subscribers.

    As per the agreement, Nokia’s GPON technology will be used by GTPL, also along with that, the currently deployed Nokia BNG’s. This move will boost existing service speeds and drop-ship new ultra-broadband services including high speed internet, linear TV and video-on-demand (VoD) services.

    As per ET Telecom, Nokia’s GPON equipment will be deployed across various cities in the Gujarat state by the end of this year.

    Speaking to ET Telecom, managing director at GTPL Hathway, Anirudh Jadeja said, “India is recording a massive increase in broadband consumption, and as people begin using digital platforms to complete a number of day-to-day tasks they will demand an even better broadband network. We believe our partnership with Nokia is crucial to our growth. The modernised network will allow us to provide a world-class broadband experience to our subscribers. It is also in keeping with the Indian government’s drive to promote the use of the digital platform as part of its Digital India vision”.

    Ahead of the partnership, head of emerging business at Nokia, Vinish Bawa looked excited as he stated, “We are delighted to work with GTPL to transform its networks to deliver an improved network experience for its subscribers. This deployment will enable GTPL to meet fast-growing demand for a better and faster network experience. Our technology solutions will allow GTPL to differentiate itself from other market players to attract more customers”.

  • Trai vs. Star case: next SC hearing on Sept. 18

    Trai vs. Star case: next SC hearing on Sept. 18

    MUMBAI: The Supreme Court has deferred the hearing of Star India’s petition against TRAI tariff and inter-connect order to 18 September 2018 due to insufficient time. This is the fourth time in this month that the hearing has been deferred. Despite the impending ruling, several broadcasters have already published their RIOs.

    Zee Entertainment Enterprises Ltd (ZEEL) was first out of the blocks in publishing the RIO, declaring the MRP and nature of channels in connection with its tariff order , which had a 31 August deadline. The Punit Goenka-led company was followed by TV18 Broadcast Limited ( TV18), Sony Pictures Networks India Private Limited (SPNI), who adhered to the regulator’s directive on September 4. Later, Disney India, Turner India International, Sun TV Networks have also published their RIOs in compliance with the order.

    All the broadcaster have stuck to a maximum 15 per cent MRP discount to distributors. Earlier, Madras High Court chief justice did not uphold TRAI’s proposal of allowing highest 15 per cent cap on discounts despite giving the go-ahead to all other proposals. As any clarification did not come from TRAI, all the broadcasters are adhering to the order to avoid any further confusion.

    The TRAI tariff orders, first contested in Madras High Court by the petitioners, were cleared by the Chennai court with certain riders after hearings that continued almost over 16 months in front of two benches of the court.

    Though the petitioners were unable for comments, a legal eagle explained that the very fact the Supreme Court has allotted a day for hearing the petition of Star India and Vijay TV, which basically revolves around copyright and why the regulator doesn’t have jurisdiction over such issues, highlights the fact that the judge doesn’t want to take a decision in a hurry.

    After the Madras HC had given a thumb up to TRAI tariff order, and both the petitioners and the defendant (TRAI) had filed caveats in the Supreme Court, the regulator had bowled a googly saying that its tariff order would come into effect from 3 July 2018 () as all judicial compliances had been completed.

    “Having complied with  the  judicial  mandates  in  the  matter,  the Telecommunication (Broadcasting and Cable) Services (Eighth) (Addressable Systems)  Tariff   Order, 2017 and  the Telecommunication (Broadcasting and Cable) Interconnection (Addressable Systems) Regulations, 2017 as upheld by the Hon’ble Madras High  Court and the Telecommunication (Broadcasting and Cable) Services Standards  of   Quality  of  Service and  Consumer  Protection (Addressable Systems) Regulations, 2017 come into effect from 3rd July 2018,” the regulator had said in a statement pointing out that all timelines mentioned in the original order should be adhered to immediately.

    According to TRAI, implementation of the new regulatory framework will “bring in transparency”, enable provisioning of affordable broadcasting and cable TV services for the consumer and, at the same time, “would lead to an orderly growth of the sector”.

  • SC adjourns Star India’s petition on TRAI tariff order to 13 September

    SC adjourns Star India’s petition on TRAI tariff order to 13 September

    MUMBAI:  The Supreme Court has deferred the hearing of Star India’s petition against TRAI tariff and inter-connect order to 13 September 2018 due to insufficient time. This is the third time in this month that the hearing has been deferred. Despite the impeding ruling, several broadcasters have already published their RIOs.

    Zee Entertainment Enterprises Ltd (ZEEL) was first out of the blocks in publishing the RIO, declaring the MRP and nature of channels in connection with its tariff order, which had a 31 August deadline. The Punit Goenka-led company was followed by TV18 Broadcast Limited ( TV18), Sony Pictures Networks India Private Limited (SPNI), who adhered to the regulator’s directive on September 4. Later, Disney India, Turner India International, Sun TV Networks have also published their RIOs in compliance with the order. 

    All the broadcaster have stuck to a maximum 15 per cent MRP discount to distributors. Earlier, Madras High Court chief justice did not uphold TRAI’s proposal of allowing highest 15 per cent cap on discounts despite giving the go-ahead to all other proposals. As any clarification did not come from TRAI, all the broadcasters are adhering to the order to avoid any further confusion. 

    The TRAI tariff orders, first contested in Madras High Court by the petitioners, were cleared by the Chennai court with certain riders after hearings that continued almost over 16 months in front of two benches of the court.
    Though the petitioners were unable for comments, a legal eagle explained that the very fact the Supreme Court has allotted a day for hearing the petition of Star India and Vijay TV, which basically revolves around copyright and why the regulator doesn’t have jurisdiction over such issues, highlights the fact that the judge doesn’t want to take a decision in a hurry.

    After the Madras HC had given a thumb up to TRAI tariff order, and both the petitioners and the defendant (TRAI) had filed caveats in the Supreme Court, the regulator had bowled a googly saying that its tariff order would come into effect from 3 July 2018 as all judicial compliances had been completed.

    “Having complied with  the  judicial  mandates  in  the  matter,  the Telecommunication (Broadcasting and Cable) Services (Eighth) (Addressable Systems)  Tariff   Order, 2017 and  the Telecommunication (Broadcasting and Cable) Interconnection (Addressable Systems) Regulations, 2017 as upheld by the Hon’ble Madras High  Court and the Telecommunication (Broadcasting and Cable) Services Standards  of   Quality  of  Service and  Consumer  Protection (Addressable Systems) Regulations, 2017 come into effect from 3rd July 2018,” the regulator had said in a statement pointing out that all timelines mentioned in the original order should be adhered to immediately.

    According to TRAI, implementation of the new regulatory framework will “bring in transparency”, enable provisioning of affordable broadcasting and cable TV services for the  consumer and, at the  same time, “would lead to an orderly growth of the sector”

  • SC adjourns Star India’s petition on TRAI tariff order to 12 September

    SC adjourns Star India’s petition on TRAI tariff order to 12 September

    MUMBAI: The Supreme Court has deferred the hearing of Star India’s petition against TRAI tariff and inter-connect order to 12 September 2018 due to unavailability of time.  Last week also, the hearing was deferred to 11 September for the same reason.

    Zee Entertainment Enterprises Ltd (ZEEL) was first out of the blocks in publishing the RIO, declaring the MRP and nature of channels in connection with its tariff order, which had a 31 August deadline. The Punit Goenka-led company was followed by TV18 Broadcast Limited ( TV18), Sony Pictures Networks India Private Limited (SPNI), who adhered to the regulator’s directive on September 4. Later, Disney India, Turner International India, Sun TV Networks have also published their RIOs in compliance with the order. 

    All the broadcaster have stuck to a maximum 15 per cent MRP discount to distributors. Earlier, Madras High Court chief justice did not uphold TRAI’s proposal of allowing highest 15 per cent cap on discounts despite giving the go-ahead to all other proposals. As any clarification did not come from TRAI, all the broadcasters are adhering to the order to avoid any further confusion. 

    The TRAI tariff orders, first contested in Madras High Court by the petitioners, were cleared by the Chennai court with certain riders after hearings that continued almost over 16 months in front of two benches of the court.

    Though the petitioners were unable for comments, a legal eagle explained that the very fact the Supreme Court has allotted a day for hearing the petition of Star India and Vijay TV, which basically revolves around copyright and why the regulator doesn’t have jurisdiction over such issues, highlights the fact that the judge doesn’t want to take a decision in a hurry.

    After the Madras HC had given a thumb up to TRAI tariff order, and both the petitioners and the defendant (TRAI) had filed caveats in the Supreme Court, the regulator had bowled a googly saying that its tariff order would come into effect from 3 July 2018 as all judicial compliances had been completed.

    “Having complied with  the  judicial  mandates  in  the  matter,  the Telecommunication (Broadcasting and Cable) Services (Eighth) (Addressable Systems)  Tariff   Order, 2017 and  the Telecommunication (Broadcasting and Cable) Interconnection (Addressable Systems) Regulations, 2017 as upheld by the Hon’ble Madras High  Court and the Telecommunication (Broadcasting and Cable) Services Standards  of   Quality  of  Service and  Consumer  Protection (Addressable Systems) Regulations, 2017 come into effect from 3rd July 2018,” the regulator had said in a statement pointing out that all timelines mentioned in the original order should be adhered to immediately.

    According to TRAI, implementation of the new regulatory framework will “bring in transparency”, enable provisioning of affordable broadcasting and cable TV services for the  consumer and, at the  same time, “would lead to an orderly growth of the sector”.

  • SC adjourns Star India’s petition on TRAI tariff order to 11 September

    SC adjourns Star India’s petition on TRAI tariff order to 11 September

    MUMBAI: The Supreme Court has deferred the hearing of Star India’s petition against TRAI tariff and inter-connect order to 11 September 2018.

    Zee Entertainment Enterprises Ltd (ZEEL) was first out of the blocks in publishing the RIO, declaring the MRP and nature of channels in connection with its tariff order, which had a 31 August deadline. The Punit Goenka-led company was followed by TV18 Broadcast Limited ( TV18), Sony Pictures Networks India Private Limited (SPNI), who adhered to the regulator’s directive on September 4.

    The TRAI tariff orders, first contested in Madras High Court by the petitioners, were cleared by the Chennai court with certain riders after hearings that continued almost over 16 months in front of two benches of the court.

    After the Madras HC had given a thumb up to TRAI tariff order, and both the petitioners and the defendant (TRAI) had filed caveats in the Supreme Court, the regulator had bowled a googly saying that its tariff order would come into effect from 3 July 2018 as all judicial compliances had been completed.

    “Having complied with  the  judicial  mandates  in  the  matter,  the Telecommunication (Broadcasting and Cable) Services (Eighth) (Addressable Systems)  Tariff   Order, 2017 and  the Telecommunication (Broadcasting and Cable) Interconnection (Addressable Systems) Regulations, 2017 as upheld by the Hon’ble Madras High  Court and the Telecommunication (Broadcasting and Cable) Services Standards  of   Quality  of  Service and  Consumer  Protection (Addressable Systems) Regulations, 2017 come into effect from 3rd July 2018,” the regulator had said in a statement pointing out that all timelines mentioned in the original order should be adhered to immediately.

    According to TRAI, implementation of the new regulatory framework will “bring in transparency”, enable provisioning of affordable broadcasting and cable TV services for the   consumer and, at the  same time, “would lead to an orderly growth of the sector”.

  • SC defers hearing of Star India petition on TRAI tariff order to 5 September

    SC defers hearing of Star India petition on TRAI tariff order to 5 September

    NEW DELHI: The Supreme Court has deferred the hearing of Star India’s petition filed against TRAI tariff and inter-connect order to 5 September, 2018.  The order had been given a go-ahead by the Madras High Court.

    The TRAI tariff orders, first contested in Madras High Court by the petitioners, were cleared by the Chennai court with certain riders after hearings that continued almost over 16 months in front of two benches of the court.

    Though the petitioners were unable for comments, a legal eagle explained that the very fact the Supreme Court has allotted a day for hearing the petition of Star India and Vijay TV, which basically revolves around copyright and why the regulator doesn’t have jurisdiction over such issues, highlights the fact that the judge doesn’t want to take a decision in a hurry.

    However, ahead of 31 August 2018 deadline for publishing TV channel prices in a new format Zee Entertainment Enterprises Ltd  (ZEEL) has made public its channel prices in line with the tariff order, setting an example for owners of other TV channels.

    All ZEEL channels will be available on a-la-carte basis, as required by regulations, and the consumers will also have the option to choose from specifically created bouquets for Hindi speaking markets (HSM) and different regional language markets like Marathi, Bangla, Odia, Bhojpuri, Tamil, Telugu, Kannada and Malayalam.

    After the Madras HC had given a thumb up to TRAI tariff order, and both the petitioners and the defendant (TRAI) had filed caveats in the Supreme Court, the regulator had bowled a googly saying that its tariff order would come into effect from 3 July 2018 as all judicial compliances had been completed.

    “Having complied with  the  judicial  mandates  in  the  matter,  the Telecommunication (Broadcasting and Cable) Services (Eighth) (Addressable Systems)  Tariff   Order, 2017 and  the Telecommunication (Broadcasting and Cable) Interconnection (Addressable Systems) Regulations, 2017 as upheld by the Hon’ble Madras High  Court and the Telecommunication (Broadcasting and Cable) Services Standards  of   Quality  of  Service and  Consumer  Protection (Addressable Systems) Regulations, 2017 come into effect from 3rd July 2018,” the regulator had said in a statement pointing out that all timelines mentioned in the original order should be adhered to immediately.

    According to TRAI, implementation of the new regulatory framework will “bring in transparency”, enable provisioning of affordable broadcasting and cable TV services for the   consumer and, at the   same time, “would lead to an orderly growth of the sector”.

  • Laqshya Media Group creates India’s largest billboard for Jeep Compass

    Laqshya Media Group creates India’s largest billboard for Jeep Compass

    MUMBAI: Laqshya Media Group has partnered with Jeep India to create India’s largest outdoor media installation for its iconic Compass on one of the busiest national highways of India which connects two major cities, Mumbai and Pune.

    Laqshya Group has erected India’s largest ever ad billboard for Jeep Compass on the Mumbai-Pune Expressway.

    Billboards and transi-advertising in the outdoor market are all set to rise this year, with 15 per cent growth year on year.

    Laqshya Media Group CEO Atul Shrivastava said, “Laqshya Media Group has always given importance to its customers’ needs and understands the requirement in-depth. We chose India’s largest outdoor installation site to create a landmark for the Jeep Brand to showcase the brand’s motto of go anywhere and do anything. This was a challenging task and the efforts by the team were on a grander scale than ordinary.”

    “This is a beautiful example of how our teams across various functions come together to create something as mammoth as this. We are extremely proud to have developed a truly larger than life site for Jeep. The site stands out for all the efforts we have put into this. We are extremely proud of our campaign and the buzz continues stronger day by day,” he added.

    FCA India Automobiles assistant VP marketing and PR Rahul Pansare added, “When it comes to the brand Jeep, nothing is ordinary and thus wanted to do something which has never been done. We partnered with Laqshya Media Group as they are the leaders in outdoor advertising to create an installation which stands for passion and adventure. We are very happy with this partnership as they helped us in creating a landmark site on one of India’s busiest highways.”

    The billboard is around 25, 000 square feet and equivalent to thirty billboards. To formulate, it required 70 skilled craftsmen, 80,000 kg of metal and 45 days to complete the project. The installation is 253 feet wide and 100 feet tall. The Jeep logo itself is 164.6 feet long and 65.8 feet tall.