ITV

Tag: Cable Homes

  • Free Dish grows by 11 per cent across rural, urban households: Chrome DM

    Free Dish grows by 11 per cent across rural, urban households: Chrome DM

    Mumbai: Chrome Data Analytics & Media has announced the results for its bi-annual subscriber establishment survey (SES) and released a November report based on a Pan India ground survey conducted between April to June, 2021.

    The periodic study was conducted by Chrome DM to understand the changing landscape of the TV universe, and represents 209.3 million TV households in the country across a sample taking one out of every 175 households. The results capped off a substantial jump in Cable and Satellite (C&S) homes by 7.3 per cent, where the subscriber base has seen a jump from 167.9 to 180.1 million households.

    As per the SES November 2021 report, there has been a sizable growth in Free- Dish by a giant margin of 11.1 per cent where it maintains a northward climb in both rural and urban India. Pay DTH also saw a prominent jump by reaching a net total growth of 8.5 per cent while the same results also showed a progressive rise in digital cable by 4.1 per cent.

    The survey also illustrates the downward decline of the almost extinct analog cable by a remarkable margin of 80.9 per cent. While over 27,755 households retained the analog subscriptions back in December 2020, the number has dropped to just over 5306 households in the month of June 2021.

    Chrome DM founder and CEO Pankaj Krishna said, “OTT is here and TV continues to rule with over 200 million plus base in India.  I am glad to see an upswing in the overall cable & satellite subscriber numbers which have grown from ~167 million in December 2020 to ~180 million now.”

    SES is mainly used by broadcasters to optimise distribution revenues by way of identifying cable network footprints, outline promotions and generate media hype, audit threshold subscription numbers based on Operator’s CAS report and minimise Carriage fee spends – Chrome Distribution Investments Index.

    Chrome SES November 2021 report also offers data and analytics that provide ranging insights which go beyond the broadcast industry. These audits can be used to understand the forthcoming market trends while allowing various media planners and associated advertisers to gather deep insights into the changing fluctuations, viewer distribution and the ever-evolving mood of the subscribers.

  • Cas effect: net reach of TV genres down in Mumbai, Delhi, Kolkata

    Cas effect: net reach of TV genres down in Mumbai, Delhi, Kolkata

    MUMBAI: With conditional access (Cas) coming into effect in certain areas of Mumbai, Kolkata and Delhi, the net reach as well as market share of all key genres has come down with the exception of Hindi News and cable channels.

    This is not surprising as Hindi news channels are free to air.

    Audience Measurement and Analytics has done a study on how Cas has afected television viewing. Total usage (Usage per viewer) of television shows a drop of 14 minutes in the first week of January 2007 versus the last week of December 2006.

    In Delhi the drop at the peak of prime time (for cable homes) is close to 12 per cent in the first week of the Cas rollout. Similarly Hindi movie channels too lost viewership all across the day. Mass channels and the mass genre retained reach but lost out on market share and time spent. Cable channels were the biggest gainers in this situation notes aMap.
    Mumbai presented a picture similar to Delhi with mass genre (Cable Homes) losing in terms of viewership in evening prime time and movie channels losing viewership in afternoon and evening prime time. Hindi News and Cable channels gained in market share as well asusage per viewer.

    In Kolkata the drop in ratings of mass genre across various day parts is the most. The drop is as steep as 25 per cent and 39 per cent during the afternoon prime time and the evening prime time respectively. There is a similar drop in ratings of Hindi movies and the drop during the peak day parts both in the morning and evening prime time is to the tune of 23 per cent. Cable and Hindi News channels gained market shares as well as registered an increase in the usage per viewer.