MUMBAI: Finally, some news that should be sweet music for B4U, which has been facing the rough end of the stick following the recent arrest of co-promoter and film financier Bharat Shah for his alleged links to the underworld.
B4U Music is fast emerging as the top music channel in India, a company release says. Culling data from the AC Nielsen TAM report (week ending February 10) on share of music channels among cable and satellite (C&S) individuals in North, West and East the figures are : Zee Music – 27%; MTV – 27%; Channel V – 9%; B4U Music – 37 %.
Share of music channels among 15 to 24 year-olds in sec A, B North, West and East: Zee Music – 29%; MTV – 24 %; Channel V – 12%; B4U Music – 35%.
Share of music channels among 15 to 34 year-olds in sec A, B, C North, West and East: Zee Music – 25%; MTV – 25 %; Channel V – 5%; B4U Music – 42%.
The growth can be attributed to team work and co-ordination between marketing, distribution and programming, the release states.