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Tag: CAA Kwan

  • Celebrities leverage their online brand value with Twitter’s BlueRoom

    Celebrities leverage their online brand value with Twitter’s BlueRoom

    Mumbai: Twitter taught us how to spill our hearts online in just 140 characters and now it is teaching celebrities to do the same through one on one interactions with their fans, The social media giant has finally gone public with its much awaited feature, #BlueRoom. Continuing its service of bringing fans and celebrities together, the platform has introduced Blue Room in India that allows fans to interact with their favourite celebs not only through tweets but in real life as well.

    “The #BlueRoom is a special spot to host interviews, Q&As, performances and more, so you can expect to see a even more of your favourite sports stars, film and TV talent, and music artists direct from the #BlueRoom,” read twitter India’s official blog announcing the launch.

    It’s here! A sneak peek of Twitter India’s #BlueRoom — stay tuned this week as we bring you @video & more…pic.twitter.com/2VrUJpEaQH

    In a world which is ruled by likes, favorites and shares, it is essential for celebrities to keep their online popularity up. Blue Room also gives an opportunity to celebrities to increase their online presence and interact with their fans in a more connected way.

    “Any kind of initiative is good news for celebrities as it puts them directly in accessible range of audiences, which is extremely important in this digital age. Whether it is music album launches or any kind of announcements, we see more and more celebrities choosing social media and other digital platform to relay such informations to their fans. If you are not interacting with your fans through facebook or Twitter you are losing out on a lot of fanbase,” shared popular celebrity management agency CAA Kwan founding partner Indranil Das Blah.

    In terms of brand value as well, it is important for celebrities to maintain their online presence and leverage it with fan engagements. “More and more brands are looking at the digital space for marketing themselves. And therefore naturally looking out for a digital footprint to grow. It helps to have a brand ambassador who has a digital footprint in place already,” pointed out Blah.

    Blue Room may have gone public only now but several actors, musicians, chefs, CEOs and sports stars have already tried out the Blue Room at twitter’s office in India. Actors Kalki Koechlin (@kalkikanmani) and Karan Tacker (@karantacker) kicked off some of the first @video Q&As in the #BlueRoom using #AskKalki and #AskKaran.

    Several excited fans sent out questions to the actress, some even asking her to carry out funny challenges as well:

    Look who’s joining us in the #BlueRoom very shortly! Tweet your questions to #AskKalki & @kalkikanmani will reply https://twitter.com/kalkikanmani/status/735353594875105280 …

  • Celebrities leverage their online brand value with Twitter’s BlueRoom

    Celebrities leverage their online brand value with Twitter’s BlueRoom

    Mumbai: Twitter taught us how to spill our hearts online in just 140 characters and now it is teaching celebrities to do the same through one on one interactions with their fans, The social media giant has finally gone public with its much awaited feature, #BlueRoom. Continuing its service of bringing fans and celebrities together, the platform has introduced Blue Room in India that allows fans to interact with their favourite celebs not only through tweets but in real life as well.

    “The #BlueRoom is a special spot to host interviews, Q&As, performances and more, so you can expect to see a even more of your favourite sports stars, film and TV talent, and music artists direct from the #BlueRoom,” read twitter India’s official blog announcing the launch.

    It’s here! A sneak peek of Twitter India’s #BlueRoom — stay tuned this week as we bring you @video & more…pic.twitter.com/2VrUJpEaQH

    In a world which is ruled by likes, favorites and shares, it is essential for celebrities to keep their online popularity up. Blue Room also gives an opportunity to celebrities to increase their online presence and interact with their fans in a more connected way.

    “Any kind of initiative is good news for celebrities as it puts them directly in accessible range of audiences, which is extremely important in this digital age. Whether it is music album launches or any kind of announcements, we see more and more celebrities choosing social media and other digital platform to relay such informations to their fans. If you are not interacting with your fans through facebook or Twitter you are losing out on a lot of fanbase,” shared popular celebrity management agency CAA Kwan founding partner Indranil Das Blah.

    In terms of brand value as well, it is important for celebrities to maintain their online presence and leverage it with fan engagements. “More and more brands are looking at the digital space for marketing themselves. And therefore naturally looking out for a digital footprint to grow. It helps to have a brand ambassador who has a digital footprint in place already,” pointed out Blah.

    Blue Room may have gone public only now but several actors, musicians, chefs, CEOs and sports stars have already tried out the Blue Room at twitter’s office in India. Actors Kalki Koechlin (@kalkikanmani) and Karan Tacker (@karantacker) kicked off some of the first @video Q&As in the #BlueRoom using #AskKalki and #AskKaran.

    Several excited fans sent out questions to the actress, some even asking her to carry out funny challenges as well:

    Look who’s joining us in the #BlueRoom very shortly! Tweet your questions to #AskKalki & @kalkikanmani will reply https://twitter.com/kalkikanmani/status/735353594875105280 …

  • Balaji Motion Pictures ropes in Aman Gill as the new CEO

    Balaji Motion Pictures ropes in Aman Gill as the new CEO

    MUMBAI- Balaji Telefilms Limited has roped in Aman Gill as the CEO of Balaji Motion Pictures. Gill, in his new role, will assume all responsibilities spanning film development ranging from creative, production, marketing, distribution, syndication and will have all division heads report directly to him. He will take up the new position from early December 2015.

    Talking about the new appointment, Balaji Telefilms Ltd. group CEO Sameer Nair asserted, “Aman brilliantly balances creativity with commerce and is most deserving of this position and role. He has vast experience in developing, producing, marketing, distributing and syndicating films in the past with various studios and has worked closely with talent in the agency business”.

    Aman will be serving out his notice period with Junglee Pictures in the interim, where he was the chief content officer since June 2014. In his tenure the company successfully released two of the most critically and commercially acclaimed films of the year Dil Dhadkane Do and Talvar. Gill has also setup in the past, the film talent and literary business at CAA-KWAN from June 2012 to June 2014. He also headed the acquisition and domestic distribution functions at Viacom 18 Motion Pictures.

    Gill started his career with Applause Entertainment, where he was AVP Content. Here he earned his first film credit as an executive producer for Sanjay Leela Bhansali’s critically acclaimed film Black.

    “Aman is a wonderful addition to the management bandwidth we’re building at Balaji. Several exciting projects are already in the pipeline over the next few months, which are in various stages of production and we also plan to scale up our movie business in the coming years. With several very interesting initiatives underway, I believe Aman is the ideal professional to lead the charge”, said Balaji TelefilmsLimited joint managing director Ekta Kapoor.

    Speaking about his new hiring Gill added, “I’m honored that Ekta and Sameer have entrusted me with this responsibility and position. I look forward to work together with a highly talented team to further the formidable brand that Balaji Motion Pictures has built over the years and take it to greater heights.

  • ICC Cricket World Cup: Experts give thumbs up to Star’s geo targeting strategy

    ICC Cricket World Cup: Experts give thumbs up to Star’s geo targeting strategy

    MUMBAI: Beginning 14 February, the ICC Cricket World Cup is going to be this year’s biggest sporting spectacle to be jointly held in Australia and New Zealand. As national brands scurry to invest and make their presence felt, official broadcast network Star India has extended the opportunity for brands with a regional presence too. Star has created multiple sponsorship and spot buying options tailor-made for different feeds allowing advertisers for the first time ever to buy different cuts and air creatives in different languages to target their audiences sharply. The network is evidently looking at geo targeting.

     

    The World Cup this year will be telecast on 12 channels and in six different languages. While eight sports channels from the network’s stable will broadcast the event, the others are Star Vijay (Tamil), Jalsha Movies (Bengali), Asianet Movies (Malayalam) and Suvarna Plus. 

     

    A Star official said that the network is looking at exploring two options. Firstly, brands with higher budgets can pick for national advertising, which will have different ad spot rates. Secondly, if a brand wants to communicate to only a select audience in markets like Chennai, West Bengal or Tamil Nadu, it can advertise on these regional channels of the network. The network is currently in talks with more than 100 brands especially those from the e-commerce segments, in different markets including tier II and tier III markets.

     

    Geo targeting advertising firm Amagi co-founder Srinivasan K.A says that sports feed in limited languages was one of the biggest problems for brands who were keen on investing in cricket. “They were unable to invest due to lack of structure in geo targeting and languages. If a particular brand had to run a Hindi ad campaign, most of South India would not comprehend it completely,” he says.

     

    While ad rates on the national channels are being sold for close to Rs 4.5 – 5 lakh for a 10 second slot, the regional channels will command a price tag close to Rs 1 lakh or less for a 10 second spot. Brands like Nestle, Marico, Yepme.com, Paytm, Raymonds, Pidilite and Lloyd have already come on board.

     

    Srinivasan finds the strategy as a wonderful opportunity for local brands. “This allows specific brands with limited budgets to come up with specific campaigns in particular markets and advertise for this massive property. At the same time they can seek to tap the audience that they want,” he adds.

     

    How well could this strategy work? “This was previously tried and tested by Sony Six during last year’s FIFA World Cup and was a massive success on Sony Aath, which provided Bengali feed for the matches. Viewership too shot up,” he informs.

     

    Celebrity and sports management firm, CAA KWAN COO, Indranil Das Blah finds the move welcoming too for brands that do not have a huge pocket and want to look at advertising in specific markets. “While the price of advertising on Star Sports Tamil feed for example could probably be one tenth of what the national feed would be, the strategy makes sense for both Star and the local brands because it gives you less spill over,” he says. 

     

    But will brands look at team India’s current performance in the tri series before investing? “Yes there is a bit of a worry about India’s performance. However with the format of the World Cup, unless there is a huge unmitigated disaster, the top eight nations will make it to the next phase. Besides, the World Cup gives you highs that no other cricket tournament does. So that gives some surety to advertisers to go ahead and invest in the World Cup,” concludes Blah.

  • #fame & CAA Kwan partner to build digital video communities for celebs

    #fame & CAA Kwan partner to build digital video communities for celebs

    MUMBAI: #fame, India’s premier talent led digital entertainment network and CAA Kwan, the country’s leading celebrity management firm have announced a pioneering strategic partnership in the digital entertainment space.

    Through this alliance, #fame and CAA Kwan will help some of India’s top celebrity talent to engage strongly with their fan base by co-creating and promoting digital video content and communities around them. This will take the form of exclusive digital video channels and shows on the #fame network, which will give fans and audiences unique access and insight into the persona of some of the nation’s most loved celebrities including award-winning actors, music maestros, top models and sport stars.

    Speaking on this partnership, Vijay Subramaniam, PARTNER, CAA Kwan said, “Iconic entertainers and celebrities share a common trait, that of having an engaged and active fan community around their brand. In this social age, where digital is revolutionalising everything about entertainment, building a video community is key for our celebrity talent to connect deeply with fans. We’re very excited to partner with #fame and look forward to building a great offering together using our respective strengths.”

    Adding further, Puneet Johar, MD, TO THE NEW Ventures, commented, “As smartphones and web access becomes more mainstream, mobile video will increasingly be the currency of consumer Internet. CAA Kwan shares our vision on digital and complements our talent focus and this partnership will help celebrities benefit in such a fast evolving landscape.” TO THE NEW Ventures is the parent company of #fame.

    Commenting on this, Saket Saurabh, CEO, #fame said, “Entertainment is getting re-defined and disrupted by digital video. The kind of content and engagement that can be served to audiences on it is greatly unaddressed by other media. And this is where India’s top celebrities can create meaningful content and communities, which genuinely reflect their passion and personality as entertainers and icons. We are very excited to lead this shift.”

    #fame has emerged as one of the fastest growing digital entertainment networks in the country within a few months of launch. Catering to mobile millenials through an integrated ‘talent-first’ strategy, #fame is building a pan-Asian digital video network that will straddle over 5,000 channels and 50,000 content creators over the next 3 years. #fame strategically focuses on emerging and established talent to build digital properties, channels and communities around them. #fame recently announced its premium fashion property ‘School of Style’ – a showcase of top fashionistas with Karan Johar as judge. #fame has also brought on board renowned music composer Pritam to spearhead ‘Websinger’, its music initiative which will seek out promising young singing talent. Apart from several emerging talent, other celebrities that have signed up with #fame include TV star Maria Goretti, child comic star Saloni, top model, actress and fashion icon Anusha Dandekar, celebrity chef Ajay Chopra, singing sensation Shibani Kashyap. #fame also has channels with fitness icon and model Milind Soman and renowned sports commentator Harsha Bhogle.  #fame is available across several digital and social platforms including YouTube, Facebook, Google+, Twitter, WeChat, DailyMotion and others.

    CAA KWAN is India’s leading entertainment entity creating unique opportunities for clients in the areas of commercial endorsements, live appearances and performances, motion pictures and television (including packaging and sales), music, sports consulting, licensing and merchandising and business development, among others. Some of the key clients CAA KWAN represents include Ranbir Kapoor, Deepika Padukone, Farhan Akhtar, Shahid Kapoor, Sonakshi Sinha, Shraddha Kapoor, Jacqueline Fernandez, Yo Yo Honey Singh, Pritam, Terence Lewis, Boman Irani, Zoya Akhtar, Kabir Khan among others.

  • CAA Kwan bags Bollywood biggie Akshay Kumar

    CAA Kwan bags Bollywood biggie Akshay Kumar

    MUMBAI: Bollywood superstar Akshay Kumar is definitely a good name to have on any talent management agency‘s roster. Akshay has had strong brand associations with the likes of Thums Up, Dollar and Signature. This apart he has also anchored shows on Hindi GEC Colors such as Fear Factor: Khatron Ke Khiladi and helped build its connect with audiences when it was launched five years ago.

    Now Akshay has signed entertainment & marketing management firm CAA Kwan as his brand custodian and exclusive representative.

    Akshay joins other Bollywood talents such as Ranbir Kapoor, Deepika Padukone, Freida Pinto who are managed by CAA Kwan. The representation covers endorsements and live appearances, in India and internationally.

    Says Akshay: “I have known of Anirban and the team‘s abilities at CAA Kwan for quite some time now. After having already worked with them, I was glad to have them represent me for my commercial work and manage my work behind the scenes while I focus on and give my work in front of the camera my all.”

    Adds CAA Kwan managing partner Anirban Das Blah: “Akshay Kumar is one of the biggest stars in the country. Having delivered the maximum number of super-hits over the last 10 years, it is an honour to have a global icon who stands for success, integrity and perseverance. He exudes warmth and humility, has a strong pan India appeal, effortless style and a bank of blockbusters to vouch for his unmatched talent. It has always been a pleasure to work with him in the past and we are now looking forward to take this relationship to the next level as his exclusive agents in the brand and appearance market.”

    While no numbers were available on how much the deal would be worth, Forbes India had earlier this year estimated that Akshay Kumar earned Rs 179.85 crore in 2012. A substantial part of this income came from endorsements and live appearances. This apart he is the highest tax payer in Bollywood.

  • CAA KWAN to manage Deepika Padukone exclusively

    CAA KWAN to manage Deepika Padukone exclusively

    MUMBAI: Entertainment marketing and management company CAA KWAN will function as complete brand custodians and representatives of Bollywood actor- Deepika Padukone.

    CAA KWAN will manage all of Padukone‘s commercial engagements like endorsements, films and live appearances.

    CAA KWAN managing partner Anirban Das Blah said, "There is no female superstar in the current generation of Bollywood other than Deepika Padukone. She is independent, talented, focused, yet warm and family oriented – all of which are close to what the youth of the country relate to today. After managing her film work for a year, we are glad to take our relationship with her further, to be her exclusive agents in the brand and appearance market."

    Padukone says, "After working closely with the team at CAA KWAN for over a year, I‘m happy to have them represent me exclusively. Knowing that I have a team that is working so efficiently and tirelessly for me, gives me the freedom to completely focus on my craft."

  • Preiti Zinta to be managed by CAA Kwan

    Preiti Zinta to be managed by CAA Kwan

    MUMBAI: Entertainment and marketing company CAA Kwan has announced their newest sign up – actress Preity Zinta.


    Zinta will now be exclusively managed and represented by CAA Kwan and together they will explore opportunities focused on brand associations, endorsements, live appearances and overall brand and image management.


    CAA Kwan managing partner Anirban Das Blah said, “Preity has always been someone who‘s carved a unique space for herself in the media and audience spectrum. She has consistently expanded her horizons beyond the realms of just films and has proved her conviction and her path breaking approach time and time again. Brands and live entertainment based agencies are always looking for actors who have a strong audience and youth connect, which is something that Preity epitomises very strongly.”


    Zinta said, “I am very excited with this association. I‘m sure this will be a fun and fruitful association as I‘m very impressed with the passion and professionalism of the people working here.”