ITV

Tag: C Sukumaran

  • Canon India launches campaign to empower women and accelerate change

    Canon India launches campaign to empower women and accelerate change

    MUMBAI: In celebration of International Women’s Day, Canon India has launched its ‘She Canwithcanon’ campaign, focusing on the need to accelerate meaningful, sustainable change for women. Aligned with this year’s theme of ‘Accelerate Action’, the campaign underscores that empowering women should be an ongoing commitment, creating long-term opportunities for both personal and professional growth.

    The campaign is highlighted by a poignant video that illustrates the daily challenges women face and reinforces Canon India’s dedication to gender equality and inclusive progress. It positions women as key pillars of success, emphasising that inclusivity is more than just a policy—it’s a practice. Canon India’s progressive initiatives, such as mentorship programmes, pair experienced women with newcomers to foster professional development. Additionally, the De-Light initiative promotes work-life balance by ensuring office lights are turned off at 5:30 pm, while dedicated cab services provide safe commutes for women employees.

    Canon India has long championed flexible work practices, with hybrid options and flexible hours in place since 2002. With its ‘Health 1st’ philosophy, the company has cultivated an environment where women can thrive professionally without sacrificing personal well-being. A new two-month walkathon has been introduced, encouraging a lifelong commitment to well-being while symbolising collective steps towards lasting change.

    Canon India senior director of product & communication, C. Sukumaran stated, “At Canon, empowering women goes beyond celebrating achievements—it’s about creating an environment where everyone can succeed, personally and professionally. Through ‘She Canwithcanon’, we are emphasising real change, ensuring that equality is not just an aspiration but a lived reality. By mentoring, supporting, and investing in women daily, we are building a future of stronger, more diverse leadership.”

    Building on the success of its previous ‘I Canwithcanon’ campaign, which showcased the impact of Canon’s solutions on individuals and businesses, the ‘She Canwithcanon’ campaign reaffirms the company’s commitment to fostering a culture where women are empowered to succeed. By continuing to promote equality and positive change, Canon India aims to inspire a future where every woman can confidently say, “I Can.”

  • Canon introduces the revolutionary imagePROGRAF TM Series

    Canon introduces the revolutionary imagePROGRAF TM Series

    Mumbai: Canon, one of the leading digital imaging solutions companies, announced the launch of the new imagePROGRAF TM Series in India, comprising of imagePROGRAF TM-5240, TM-5340, TM-5250, TM-5255, TM-5350, and TM-5355 models. The new line-up offers an extensive array of single-function and multifunction printers tailored to meet a wide spectrum of large-format printing requirements delivering high-speed and vibrant prints, making it an ideal choice for copy shops, photo studio segment, corporate offices, site engineering offices and print shops.

    The all-new TM Series effectively addresses the ‘speed v/s quality’ paradox often faced by copy shops and the photo studio segment by delivering on both fronts. The printers are engineered to be #FastandFlawless ensuring quick turnarounds on prints with uncompromised quality.

    Sharing his thoughts on the launch, Canon India president and CEO Manabu Yamazaki said, “In light of the swift transformation and digitization being witnessed in the professional printing industry, Canon India is pivoting its cutting-edge technology towards developing specialized products tailored to contemporary needs of users. We are proud to expand our portfolio with the all-new imagePROGRAF TM, a series high on performance and innovation, enabling users to experience a new dimension in creativity, precision and streamline their printing processes. Along with continuing our strides in product innovation, we as a brand are taking a new step towards environmental responsibility as the new TM series is Canon’s first large format inkjet printer packaged in eco-friendly cardboard rather than Styrofoam. We are confident that the new products will help users immensely in their daily workflows, setting new standards in the industry.”

    Along with an impressive performance, the series also boasts of an elegant sleek design with a flat top that makes roll paper setup convenient, enhancing both user convenience and aesthetics.

    Commenting on the lineup, Canon India Sr director, products & communication C Sukumaran said, “As we launch a new lineup of TM series today, we at Canon India are proud to be enabling businesses to unlock new levels of productivity and efficiency. This versatile and innovative lineup encompasses printers in both single and multifunction categories, effectively addressing the diverse printing requirements of copy shops and businesses. With an unparalleled combination of precision, print quality and speed, along with a breathtaking spectrum of colours, users can now have the best of both worlds making their print experience #FastandFlawless. Our endeavor of best-in-class innovation and customer satisfaction remains unwavering, and we look forward to helping businesses achieve greater heights with our latest offering.”

    Superior Print Speed with Efficient Print Applications

    Boasting the all-new ‘L-COA PRO II’ image processing engine, the TM series is designed for rapid activation from sleep mode, ensuring remarkable productivity when producing drawings and posters. It speeds up data processing time for continuous printing. For TM-5350/5355, this engine significantly expedites data processing for continuous printing and  it achieves a remarkable printing rate of approximately 3.2 sheets1 of drawing prints per minute – an outstanding 28% improvement compared to its predecessors.

    Powered by free print application “Direct Print Plus”, urgent print jobs can be sent in batches using different file formats with simple drag and drop functionality to the printers easily. Posters and flyers can be created using “PosterArtist”, a free web application, where new designs can be customised from a wide selection of templates.

    High Quality Vivid Prints

    The newly designed image processing reproduces the colour of the print in deep and vivid manner. Equipped with newly developed magenta ink for excellent red colour development, it helps to reproduce important details highlighted in lines and texts for CAD drawings and good quality posters even on plain paper. In addition, all-colour pigment ink is used to print posters and other layouts, which ensure that they do not fade easily over a long period of time. Borderless posters using roll papers can also be produced without the hassle of cutting the margins after printing. With colour calibration function enabled, variations in output colour will be corrected, leading to stable colour reproduction for optimum print quality.

    Ease of Use with New Printer Design

    All models come with new flat top design for easy daily operation in loading media by placing roll paper on top of the printer, attaching roll holders, and sliding along a guide, thus enabling smaller operational space without using another table. Added features such as paper type detection shortens operation time during loading of paper and reduces labor costs. Enhanced with wider printer panel, paper type with remaining roll paper estimation and ink levels are visible at one glance. There is a significant reduction in the operating noise during printing, especially for TM-5240/5340. With operating noise of about 39dB, it is about 1/3 of the conventional model.

    Environmentally Friendly in Product Packaging

    In reduction of environmental impact, this is the first Canon large format inkjet printer with cardboard product packaging instead of Styrofoam.

  • Dentsu One’s latest campaign for Canon Cameras inspires young people ‘To Do Great’

    Dentsu One’s latest campaign for Canon Cameras inspires young people ‘To Do Great’

    MUMBAI: There are a greater number of ardent photography aspirants than ever before thanks to the ecosystem (social media and smartphones) that’s fueling the love for photography. Appealing to such audiences who have the photography bug, so to speak, to take their first step towards the journey of photographic excellence, Canon has created a campaign with the tagline, ‘Do Great with Canon’, to promote its range of EOS DSLRs.

    Equipped with its large sensor, advanced DIGIC imaging processor and optics, Canon DSLR cameras empower consumers to capture beautiful and stunning images. 

    The campaign story revolves around a young protagonist on his quest to make great shots from the ordinary everyday moments. The campaign shows how being at the right place at the right time means nothing without the right camera.

    The campaign, consisting of film, print, and OOH, is conceived by Dentsu One.

    On the occasion of launch, director, image communication products & consumer systems products, division C Sukumaran said, “At Canon, it has always been our endeavour to empower consumers to excel in the art of photography.  Through our ‘Do Great with Canon campaign’, we want consumers to explore the possibility of taking great images out of ordinary everyday moments with Canon DSLRs. The team at Dentsu One has conceptualised a great campaign to drive this message to our consumers.”

    Speaking about the campaign, Dentsu One group creative director Auryndom Bose said, “We live in an age of cool gadgets. And a DSLR that feels like anything less than that – won’t reach out to this new crop of photographers, who are beginning to find their feet and fame on Instagram. The idea that life around you could be pushed to greatness by simply looking at it through a DSLR became both the story and the strategy of the creative.”

    Dentsu One senior VP Sunita Prakash added, “The platform idea of ‘Do Great’ is large enough to encompass the entire range of DSLRs – from entry to high end professional series. In this instance, the campaign premise is based on Gen Z’s desire to excel at whatever they choose as their passion point. Their journeys are not about doing just good…or good enough…which is reflected in whatever they do. And DSLR is their ally in going from 'Good enough' to 'Great' in photography.”

    The campaign went live on 26 September.