BANGALORE: Suvarna News 24×7 and Kannada Prabha have launched a Save Tiger Campaign with actor Prakash Raj as brand ambassador.
The initiative was unveiled with Raj along with Karnataka forest minister Ramanath Rai and state forest department officials recently.
The 45 days long awareness campaign has multiple layers of communication and grassroots level activities, which include television campaign with experts discussions and TVCs along with print and digital campaigns, contests and other engaging BTL activities. A meet and greet will also be organized with Raj at tiger reserve areas to educate people on the importance of saving the tiger. A Tiger photography contest has also been organized with an exhibition at Karnataka Chitrakala Parishat in Bangalore.
“This is first of a kind campaign by a regional news media, apart from the scale and duration; the crux of the campaign is it is designed to reach all kinds of target groups that include students, to housewives to corporates to IT corridors. Extensive TV and print campaign will surely creates an impact in bringing awareness, yet we believe in going an extra mile. Hence our approach, by design, is deep rooted and reaches even the last mile in the forest,” said Asianet News Network CEO C Shyamsundar.
“We thank our sponsors CSS Corp, Karnataka Forest Department and Jungle Lodges & Resorts for supporting the campaign,” he added.
