ITV

Tag: C R Chaudhary

  • Misleading ads’ celebrity brand endorsers may be penalised

    NEW DELHI: The Government has said that a Parliamentary Committee’s recommendation of penalties against against endorsers of misleading advertisements was under consideration.

    The Parliamentary Standing Committee on Food, Consumer Affairs and Public Distribution had recommended a fine of Rs One million and imprisonment up to two years or both for first time offence and fine of Rs 5 million and imprisonment for five years for the second time offence for celebrity endorsers.

    The Committee had made the recommendation while examining the Consumer Protection Bill 2015, minister of state for consumer affairs, food and public distribution C R Chaudhary told the Parliament.

    The Committee had recommended stringent provisions to tackle misleading advertisement as well as to fix liability on endorsers / celebrities.

    Replying to another question, he said the Department of Consumer Affairs has launched a portal “Grievance against Misleading Advertisement (GAMA)” where a consumer can lodge a complaint against a misleading advertisement.

    4400 plaints of misleading ads since Mar ’15

    A total of 4438 complaints have been received since March 2015 through this portal. The Advertising Standards Council of India (ASCI) processes these complaints according to its Code.

    The ASCI and the Ministry had signed a memorandum of understanding in this regard.

    If a complaint is upheld, ASCI takes up the complaint with the company / agency concerned either for withdrawal or modification of the advertisement. In case of non-compliance of its orders, ASCI forwards the complaints to the regulators concerned for taking appropriate action.

    ALSO READ :

    Telecast of Amul’s misleading frozen dessert ad suspended

    Over 250 complaints of misleading ads about AYUSH products since Jan 2015

    Healthcare products lead in ASCI norms breach, 143 complaints upheld

    March: Max plaints against healthcare & education sector upheld by ASCI, news channels in list of 214

     

  • MIB: Check permission of ads using emblems & important names, Paytm, Jio apologise

    MUMBAI: The Department of Consumer Affairs sought clarification from Paytm and Reliance Jio regarding use of the photograph of the prime minister in their respective full page advertisement contravening the ‘prior permission’ stipulation in such cases under ‘The Emblems and Names (Prevention of Improper Use) Act, 1950’.

    Paytm and Reliance Jio apologised for their inadvertent mistake. Further, based on a request from the Department of Consumer Affairs, Ministry of Information and Broadcasting has issued an advisory to print medium to check-up the permission/authority from Competent Authority before issuing any advertisement wherein the Emblem and Names Specified under the act are mentioned.

    Section 3 of ‘The Emblems and Name (Prevention of Improper Use) Act, 1950’ stipulates that ‘no person shall, except in such cases and under such conditions as may be prescribed by the Central Government, use, or continue to use, for the purpose of any trade, business, calling or profession or in the title of any patent, or in any trade mark or design, any name or emblem specified in the Schedule or any colourable imitation thereof without the previous permission of the Central Government or of such officer of Government as may be authorized in this behalf by the Central Government.’ A committee is in existence in Department of Consumer Affairs for inter-alia examining proposals regarding prior approval stipulation under ‘ the Emblems and Names (Prevention of Improper Use) Act, 1950’.

    This information was given by the minister of state for consumer affairs, food & public distribution C.R. Chaudhary in written reply to a question in Rajya Sabha.